As small business owners and brand managers, youve probably heard that you need to be on Facebook.

Great! So where should you start? And is there an easy blueprint to follow?

Weve experimented a lot with various Facebook marketing tips over the past several months, and weve enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. Id love to share with you how the process has worked so far!

Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point. Start here, test what works for your individual business and brand, and make changes as you learn.

Related: How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Open the following URL to create a business page on Facebook:

https://www.facebook.com/pages/create.php

Once there, youll choose one of the following six categories for your page:

Excerpt from:

The Complete Guide to Creating the Perfect Facebook Page for Your Business