Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this younger generation.

Last week, Snapchat introduced Snap Maps, a new feature that leverages users location services. While Snapchat was relevant to real estate agents from the beginning, the update opens many new possibilities for connecting with clients and prospects.

What Is Snap Maps? Snap Maps can be accessed by pinching your screen in the Snapchat app. By using your phones location services, the new feature displays your customized Bitmoji icon to show your location in real time. As you travel, your icon moves to each new destination. Snap Maps also compiles your stories in the maps feature, so users can see your snaps from the past 24 hours. If theyre your friend, the stories will appear under your username. All other users will see the stories from the location where you uploaded the snap, without knowing its from you.

Since this new update displays your location down to the street, its important to keep safety in mind. If youre wary about letting your Snapchat friends know where you live, turn on Ghost Mode (privacy mode) when you leave the office or after your last showing. This option can be accessed through settings once youre in the Snapchat app. Keep in mind that this mode will remain on until you manually turn it off.

Applications for Real Estate

Another way to leverage your location is by sending periodic snaps during open houses. Advertise these events on your social media pages and invite users to watch the event on Snapchat. This way, even clients who cant attend in person will be able to see what the property has to offer. This technique gives a unique, behind-the-scenes approach, so viewers can get another perspective of the property.

Snapchat has a lot to offer when it comes to making connections. Since it doesnt focus on your number of likes or followers, you can just focus on the pictures and videos youre sending. Think of Snapchat like texting, only more visually appealing. Share your username on your website or include it in the signature of your emails so prospects can find you through the app.

If youre looking for more ways to get in front of homebuyers and sellers who are ready to transact, Homes.com Local Connect Ads instantly bring you property inquiries from active buyers and sellers when they are ready to engage with you. Local Connect positions you prominently in front of transaction-ready consumers in your target zip code, while showcasing your photo or logo, phone number, and endorsements.

For more information, please visit connect.homes.com.

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How to Leverage Snapchat's New 'Snap Maps' in Real Estate - RisMedia.com (press release)