When Ben Taft and Matt Stern, two of the co-founders of Mira, opened up the box of the Prism AR headset for me for the first time Ill be honest: I wasnt that impressed. Having tried the HoloLens and Meta 2 Id seen what extremely expensive AR devices were capable of (again: not that impressed personally) so I wasnt going to hold my breath for this relatively cheap looking pair of lenses attached to a glorified visor. But after trying them out for myself Ive gotta say I changed my mind.
The Prism AR headset, from new company Mira, is lightweight, cheap, and surprisingly effective. All you do is clip your smartphone into the devices holder, the screen reflects images onto the lenses in front of your face, and then you can easily see and interact with everything right there in front of you. It helps that the field of view is surprisingly large when compared to the likes of the postage-stamp sized view in the Microsoft HoloLens.
In addition to announcing the device today, Mira is announcing $1.5 million in seed funding from Sequoia Capital, Troy Capital Partners, S-Cubed Capital, Salesforce CEO Marc Benioff, global will.i.am, Jaunt VR founder Jens Christensen, and more.
Instead of relying on hand-based gesture controls every Prism will come with a controller you hold in your hand similar to the Samsung Gear VR or Google Daydream controller. The design principles, style, color, and controller arent the only things that reminded me of the Daydream though the co-founders themselves are pretty honest about the inspiration.
Whereas the HoloLens, Meta, and other contemporary AR devices are aiming at a high-end market with only devkits right now, the Prism is launching a single device with a controller thats all powered wirelessly by your smartphone for just $99. Since the phone powers everything no separate devkit is even required.
As developers, we wanted a way to build and experiment in AR without the need for expensive equipment, and as AR enthusiasts, we wanted the opportunity to play and explore without limits. We challenged ourselves to build a mobile headset that would make AR accessible to anyone, said Taft, co-founder and CEO of Mira, in a prepared statement. Prism is a bridge between the physical and digital worlds and Mira is creating the thread that lets people connect and share experiences.
Taft and Stern explained to me that the core inspiration behind the Prism was a desire to get peoples gaze off of their phones and back to the world around them. After deleting social media off of his phone completely, Taft realized how freeing it felt. Now with Prism, the two realities are able to merge together seamlessly.
Obviously this evokes a similar promise that weve heard time and time again with AR technology and frankly we arent there yet, but the low cost and ease-of-use the Prism represents is certainly a step in the right direction.
For my hands-on time with the device they walked me through the setup process that involved calibrating the controller and getting used to wearing a 360-degree set of AR lenses. They sat around my head comfortably and hung in front of my eyes. There was plenty of room to keep my standard everyday glasses on still.
Stern (right) and I (left) playing a multiplayer AR game on two Prism headsets.
The two main demos I tried involved spinning around in circles while shooting aliens, similar to Face Raiders on the Nintendo 3DS, and guiding a rolling doughnut through a maze reminiscent of Pac-Man. For the latter demo Stern actually put on a second Prism headset and joined in through wireless networking. We were able to both look down and see the same maze on the table using the AR card marker, shown above. The image you see was taken using Miras Spectator Mode which allows anyone with an iOS device or iPad to watch the experience happening in real-time.
The Mira Prism is far from being the most advanced device on the market, but its not trying to be. With a goal of fulfilling the role of being the Google Daydream of AR, there are a lot of hurdles left to cross still.
When it launches there will be a handful of apps available, but most of the responsibility falls in the laps of intrepid developers to make content for the device or add AR modes onto existing mobile apps. Software sells hardware so a compelling reason to own one of these has yet to really arise other than the novelty factor alone.
The Prism is a big move for ARs step towards mass adoption. If youre interested in learning more you can visit the official website to learn more and pre-order yours for $99. Devices will ship to developers this fall with consumer units should start arriving before the end of the year. At launch the device will be iOS only with Android support coming later.
Tagged with: mira, prism
Originally posted here:
Hands-On: The Mira Prism Headset Wants To Be The Google Daydream Of AR - UploadVR
- Mind uploading - 01 - November 8th, 2009 [November 8th, 2009]
- Mind uploading - 02 - November 8th, 2009 [November 8th, 2009]
- A new way to battle Mexican drug cartels - KLTV - March 8th, 2010 [March 8th, 2010]
- Mobile Health Screening Units Visit Lowe's Workers - International Supermarket News - March 8th, 2010 [March 8th, 2010]
- The quintessential sewing machine - Business Mirror - March 8th, 2010 [March 8th, 2010]
- The Future of Windows - Technologizer (blog) - March 8th, 2010 [March 8th, 2010]
- SEO Press Release Distribution Site Online PR News Celebrates 10000 Active Users - Online PR News (press release) - March 8th, 2010 [March 8th, 2010]
- Utilizing Online Mailing Services – Make the Most of Direct Marketing - RisMedia.com (press release) - March 8th, 2010 [March 8th, 2010]
- Carr's first look at 'Extreme' home - KLTV - March 8th, 2010 [March 8th, 2010]
- Should you advertise on iPhones? - Smart Company (blog) - March 8th, 2010 [March 8th, 2010]
- Review: Mega Man 10 - Destructoid - March 8th, 2010 [March 8th, 2010]
- Had I World Enough, and Time - Institute for Ethics and Emerging Technologies - March 8th, 2010 [March 8th, 2010]
- Unicast Continues Innovative Technology Enhancements With Latest Release of ... - CNNMoney.com (press release) - March 16th, 2010 [March 16th, 2010]
- Facebook scouts for 'passionate' India head - Economic Times - March 16th, 2010 [March 16th, 2010]
- SXSW: YouTube Launches Partner Program for Indie Bands - Wired News - March 17th, 2010 [March 17th, 2010]
- Wider Still and Wider! - Bangkok Post - March 17th, 2010 [March 17th, 2010]
- P2P Versus The World - Rampage - March 17th, 2010 [March 17th, 2010]
- Yakuza 3 - The MMOMFG Review - MMOMFG (blog) - March 17th, 2010 [March 17th, 2010]
- Behind the musings: The annotated high schools column - Chicago Tribune (blog) - March 17th, 2010 [March 17th, 2010]
- Jihad Jane, YouTube, and Me - David Horowitz's NewsReal Blog (blog) - March 17th, 2010 [March 17th, 2010]
- Justin Bieber Releases 'U Smile,' Announces Summer Tour Dates - MTV.com - March 17th, 2010 [March 17th, 2010]
- FCC announces National Broadband Plan - VentureBeat - March 17th, 2010 [March 17th, 2010]
- Image hosting on the cheap: a look at three free services - Ars Technica - March 17th, 2010 [March 17th, 2010]
- Content Management: Secrets of the Trade - Formtek Blog (blog) - March 17th, 2010 [March 17th, 2010]
- FCC's National Broadband Plan: There is a dark side - ZDNet - March 17th, 2010 [March 17th, 2010]
- 5 Reasons Old Media Should Buy Facebook - AllFacebook (blog) - March 17th, 2010 [March 17th, 2010]
- "Steal It" and Other Internal YouTube Emails from Viacom's Copyright Suit - Fast Company - March 19th, 2010 [March 19th, 2010]
- Now cafes in monument premises for tourists during CWG - Sify - March 19th, 2010 [March 19th, 2010]
- Google-Viacom court papers leave a lot to the imagination - FierceOnlineVideo - March 19th, 2010 [March 19th, 2010]
- FCC's broadband plan: A possible dream - Washington Post (blog) - March 19th, 2010 [March 19th, 2010]
- The Importance of Using Social Networking for Business; Part I – Facebook - IPWatchdog.com - March 19th, 2010 [March 19th, 2010]
- Recording YouTube Videos - Acoustic Guitar - March 19th, 2010 [March 19th, 2010]
- Who's using location-based social networking? - KC Free Press - March 20th, 2010 [March 20th, 2010]
- iPhone will continue to beckon BlackBerry owners - CNET - March 20th, 2010 [March 20th, 2010]
- Rain leaves its mark on Azalea Trail events - KLTV - March 21st, 2010 [March 21st, 2010]
- Viacom v. YouTube/Google: A Piracy Case in Their Own Words - DailyFinance - March 21st, 2010 [March 21st, 2010]
- Getting a look at next high-tech | Philadelphia Inquirer | 03/22/2010 - Philadelphia Inquirer - March 22nd, 2010 [March 22nd, 2010]
- Sprint chews on Apple while lauding 4G Overdrive hotspot - The Tech Herald - March 22nd, 2010 [March 22nd, 2010]
- 'Repo Men' contest -- the nationwide chase is almost over - Los Angeles Times (blog) - March 22nd, 2010 [March 22nd, 2010]
- Viacom vs. YouTube/Google: A Piracy Case in Their Own Words - DailyFinance - March 22nd, 2010 [March 22nd, 2010]
- These iPhone apps will help make March Madness a little more sane - Appolicious - March 22nd, 2010 [March 22nd, 2010]
- Eye-Fi Pro X2 cards have arrived, and you probably want one - tuaw.com (blog) - March 23rd, 2010 [March 23rd, 2010]
- Pharmacist shows who wins, loses with health care bill - KLTV - March 23rd, 2010 [March 23rd, 2010]
- High-Tech Texts! - The Campus Slate - March 24th, 2010 [March 24th, 2010]
- CTIA WIRELESS 2010: Samsung's New Galaxy Brings 4" AMOLED Screen, Social Hub ... - Marketnews.ca - March 24th, 2010 [March 24th, 2010]
- Google must follow Chinese rules or leave - China Daily - March 24th, 2010 [March 24th, 2010]
- Jay-Z Short Documentary 'NY-Z' Premieres Online - MTV.com - March 24th, 2010 [March 24th, 2010]
- DAs clash over Mineola sex ring appeal - KLTV - March 25th, 2010 [March 25th, 2010]
- iSilo for iPhone - BusinessWeek - March 26th, 2010 [March 26th, 2010]
- Questions Abound as "New START" Agreement is Completed - Global Security Newswire - March 26th, 2010 [March 26th, 2010]
- What will Apple do next in mobile services? - Mobile Entertainment - March 26th, 2010 [March 26th, 2010]
- How much is too much to pay for health care? - Anchorage Daily News - March 27th, 2010 [March 27th, 2010]
- The Future of Smartphones: 4G and Beyond - Entrepreneur - March 27th, 2010 [March 27th, 2010]
- Uploading and uplifting: sharing big data files - Earthtimes (press release) - March 28th, 2010 [March 28th, 2010]
- Verizon Blasts 'Outdated' FCC Broadband Plan - NewsFactor Network - March 28th, 2010 [March 28th, 2010]
- Web Host Layered Tech Offers Mezeo-Powered Cloud Storage - Web Host Industry Review - March 29th, 2010 [March 29th, 2010]
- Dropbox: Now one more reason to want a Nexus One - ZDNet (blog) - March 30th, 2010 [March 30th, 2010]
- Exaflood: Politicians Prop Up Dinosaurs, Ignore Cutting Edge Technology - NewsBlaze (press release) - March 30th, 2010 [March 30th, 2010]
- Instructions - Washington Post - March 30th, 2010 [March 30th, 2010]
- Uploading for Life Extension Will Be Valid - Institute for Ethics and Emerging Technologies - March 31st, 2010 [March 31st, 2010]
- 'Glee's' MySpace Auditions: What Not To Sing - Wall Street Journal (blog) - March 31st, 2010 [March 31st, 2010]
- Memeo iPad Reader: Like the GDrive on your iPad (only different) - ZDNet (blog) - April 1st, 2010 [April 1st, 2010]
- Why are pipe bomb 'how to' videos legal? Answer is alarming - KLTV - April 1st, 2010 [April 1st, 2010]
- Trip to Haiti inspiration for East Texas teen - KLTV - April 1st, 2010 [April 1st, 2010]
- Jason Kilar Leads Hulu To Profitability, But Will He Stay On At Hulu? - TVbytheNumbers - April 2nd, 2010 [April 2nd, 2010]
- Layers for IPad Adds Online Gallery, Pro Options - PC World - April 2nd, 2010 [April 2nd, 2010]
- Shane Dawson, YouTube's Comic for the Under-30 Set - New York Times - April 2nd, 2010 [April 2nd, 2010]
- Hands-On With the Apple iPad — and Your Questions - Wired News - April 4th, 2010 [April 4th, 2010]
- FedEx Simplifies International Shipping with FedEx Electronic Trade Documents - MarketWatch (press release) - April 6th, 2010 [April 6th, 2010]
- Cacoo Lets Multiple Users Create Designs Collaboratively And In Real-time - TechCrunch (blog) - April 7th, 2010 [April 7th, 2010]
- Comcast: Your New Overlord - ITworld.com - April 7th, 2010 [April 7th, 2010]
- Bloggers Photograph Food, We Get Hungry - Switched (blog) - April 7th, 2010 [April 7th, 2010]
- Apple suggests only the iPhone can fingerprint songs - Geek.com - April 7th, 2010 [April 7th, 2010]
- Senior with mental challenges killed along highway - KLTV - April 7th, 2010 [April 7th, 2010]
- Book a Cruise and "Flip" Over a Free Camcorder - CruiseCritic.co.uk - April 8th, 2010 [April 8th, 2010]
- Creation Myths: what the argument that the iPad's not for creating content ... - Huffington Post (blog) - April 8th, 2010 [April 8th, 2010]
- Want market share? Make a brain claim - Marketing Web - April 8th, 2010 [April 8th, 2010]
- 10 Ways World of Warcraft - OUPblog (blog) - April 8th, 2010 [April 8th, 2010]
- Check-in to Foursquare: Latest social media service lands in SW Florida - Naples Daily News - April 8th, 2010 [April 8th, 2010]
- Apple iPhone OS 4 Announcement Makes Users Feel "Finally!" - HULIQ - April 8th, 2010 [April 8th, 2010]