Provided by TechCrunch

Back in November 2014, Twitter announcedthat it would belaunching a native video servicein the first half of 2015 as part of its bigger strategy to position itself as a media platform. Now some more details have been uncovered about how this will work.

The TwitterVideo Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and mov files.There will be no ability to edit videos or schedule them within the player at least in its first iteration. And, pointedly, the Twitter Video Player will not support videos hosted on YouTube or anywhere else, just those on its own service.

The details of Twitters native video service were stumbled on by a Twitter usernoodling around, curious about what might live at the http://video.twitter.com?ncid=txtlnkusaolp00000618 URL. (Its a restricted access page for now whereyou can request access to publish video content.) An angular JS file provides details about boththeterms of service as well as a FAQ about Twitter Video.

Back in November, Twitter set out its ambitions for what it wanted out of a new video service beyond that of what users can already do with Twitters Vine app, or by watching videos embedded by way of Twitters card feature.

Aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too, wrote Kevin Weil, VP of product. Alongside short looping Vinevideos, we think youll have fun sharing whats happening in your world through native video.

While the Twitter Video Player may be used by advertisers or other commercial partners, for example, Twitter will not allow third parties to sell access to the Video Player, or to embed otheradvertisements, sponsorships, or promotions on it.

Users will have some control over how the video is presented to users in timelines by way of a customised thumbnail. And it looks like while the time limit is 10 minutes, Twitter is hoping for those to be a quality 10 minutes.

In answer to whether there is a video size limit, Twitter writes, At this time we do not have a file size limit when uploading. As such, we are encouraging partners to use the highest resolution source video, to create the most optimal user experience. However, keep in mind that the larger the source file, the longer it will take to upload and process. It encourages users to make the source video bitrate as high as possible, at least 5000k bits, and the audio bitrate should be 128k.Frames per second should be preserved as per the original source material.

The move to expand Twitters video offerings comes at an interesting time for the company, and for the wider market for streamed video. For Twitter, the company has been pushing hard to find formats that bring both more viewers, and more premium advertisers, to its platform. Video has proven to be one of the more attractive formats for keeping users engaged on sites for longer, and its also an advertising format thats far closer to TV than regular internet content thereby appearing more attractive to premium brand advertisers that have traditionally favored TV for the majority of their ad spend.

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Details Unveiled For Twitters Native Video Player To Rival YouTube