BlackBerry is trying to destroy the best thing it ever made. Not the line of hardware keyboard phones, or the less-relevant-than-ever BBM service. I'm talking about the music video. That mind-blowingly earnest and inexplicable REO Speedwagon cover about BlackBerry 10. It's gone now. What the fuck, BlackBerry?

I discovered this affront when went to go generate a GIF for a post about BlackBerry only to find the tune has been removed. The takedown was relatively recent; I know this because for the past several years, I've been going back to watch it ever couple of months or so. It's that good. Above is a re-up. Watch it. K? Now watch it again.

Any split second of this masterpiece is a treasure trove of wonders. Take this wide shot:

Even through the poor quality of this re-up, you can see keyboardist, former VP Martyn Mallick's goofy goddamn grin blasting through the dark of the inexplicably empty warehouse like another spotlight. Also, black t-shirted guitarist former FP Christopher Smith rocking out like some rip-off Steve Jobs.

Front man, former VP Alec Saunder, steals the show though. His button-down short-sleeve shirt is only narrowly out-nerded by his "awkward noodle arms at my sides" rockstar stance, and when we get to the close-upsand there are so many close-upsI just can't even.

Who ever said transition lenses weren't hip as hell.

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BlackBerry Just Killed the Greatest Thing It Ever Made