Free Webinar | August 16th
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now
It wasn't that long ago that Justin Bieber was discovered on YouTube by Usher. Katy Perry, Macklemore, Psy and Lana Del Rey are others who used this online video platform to get noticed when music industry executives wouldn't pay attention to them. Thanks to this social media platform and mobile technologies, the road to fame has changed and helped many artists, including musicians and voice-over talent, get the attention they deserve while winning a fan base in the process.
Voice-over actors now don't have to rely on jobs coming to them or hoping an agent lines up gigs. Saving time and money on not having to race to various in-person gigs means these talented individuals can locate more voice-over work and carve out a career they define. Previously, they had to depend on agencies and share their earnings in exchange.
The actors are now using available apps much like those used by other types of freelancers for locating work. Voices.com is one example of how digitizing the voice-over industry is removing layers of paperwork and putting the talent in contact with gigs directly. Voicebunny is another site where talent is able to conveniently find work while various types of companies can also be assured they will connect with the talent they seek.
In fact, it has led many in the voice-over industry to create their own at-home recording studios to take these jobs, offering a great new lifestyle that balances work and life while delivering considerably more money.
Related:Lessons Learned inEntertainmentThat Can Benefit Every CEO
Seeing what YouTube has been able to accomplish led to the idea that a special platform could be created that would help aspiring singers make much more polished and professional videos that improve their chances of getting noticed. StarMaker has become the largest online talent network in the world with over 45 million users. The platform works with the major record labels, publishers, agents, and agencies to also connect this talent with those forces in the music industry who can help to make them famous.
Recently, StarMaker partnered with the new season of American Idol, set to launch in 2018 on ABC, to develop a contest that gives 10 talented individuals a front-of-the-line pass to go directly to an audition with the producers of the show. This platform and app company recognizes that this approach not only helps artists get discovered, but it also assists the music industry in finding fresh talent that may otherwise take considerably more resources to uncover.
The platform also has licensed one of the largest collections of songs that talent can use to perform in their videos, adding another unique way of packaging the performance. Of course, singers can also use their own original music to showcase their abilities. The result has been fame for many singers already, which has prompted even more talent to sign up for the platform.
Related:Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars
Musicians have also discovered that crowdfunding is something that can work for them so they can independently produce their own music and make it available for sale rather than hoping to convince a music label to sign them. All types of bands have done successful campaigns on sites like Kickstarter and Indiegogo among others, building a fan base and giving them direct access.
They also have shared rewards through these campaigns that further publicity like stickers, shirts, hats and more. Bands realized that the viral nature of crowdfunding and the social media used to fuel the campaigns can help them get noticed and finance the start of their fame.
Related:These Are the 18 Most Popular YouTube Stars in the World -- and Some are Making Millions
Even up-in-coming musicians have fans that follow their every move and share their love with their social circles. That's why it's technology like social media platforms that have changed how fans get to interact with their favorite singers and bands. With a shift away from buying records or CDs and toward downloading, there is not the same tangible feel to the music fans access now, which means that the performers have to find other ways to connect with their audiences. Live video streaming and photos with fans as well as the ability to comment and talk to bands or singers through their social media pages are preferred by today's fans that like the accessibility they get to the performers they admire.
Platforms like Instagram and Facebook have shifted the power away from the recording industry and back into the hands of the performers, helping them use these channels to develop their own fan base over using corporate marketing efforts that are not authentic ways of communicating with the audience.
For actors, musicians, and performers, technology will continue to provide a world stage for their talents and give them control over their careers. At the same time, technology will also advance what's possible in the entertainment industry, offering new ways to get noticed and engaged with fans. For performers, that means staying attuned to these shifts so that they can leverage them for even greater success.
Angela Ruth is a freelance writer, journalist, and consultant in Silicon Valley. Member of the YEC and startup aficionado, you can follow her online onTwitterandFacebook.
More:
How Technology Is Shortening the Road to Fame - Entrepreneur
- Technology Synonyms, Technology Antonyms | Thesaurus.com - January 7th, 2017 [January 7th, 2017]
- Information technology - Wikipedia - January 7th, 2017 [January 7th, 2017]
- Technology and Electronics Reviews - USATODAY.com - January 7th, 2017 [January 7th, 2017]
- Technology Forum - reddit.com - January 7th, 2017 [January 7th, 2017]
- Technology: Industries: PwC - January 22nd, 2017 [January 22nd, 2017]
- National Education Technology Plan - Office of Educational ... - January 22nd, 2017 [January 22nd, 2017]
- Technology News - The New York Times - January 24th, 2017 [January 24th, 2017]
- Computer Business Review - Computer Business Review - January 24th, 2017 [January 24th, 2017]
- Technology - Pogue's Posts Blog - The New York Times - February 2nd, 2017 [February 2nd, 2017]
- What the Tech: Neuro-Bio Monitor Technology - KFDX - February 7th, 2017 [February 7th, 2017]
- Globalization failed too many people. Here's the technology that could help it work for everyone - Quartz - February 7th, 2017 [February 7th, 2017]
- Bill Nye forecasts next 50 years, says we're at a technological crossroad - Digital Trends - February 7th, 2017 [February 7th, 2017]
- Interview with Matt Nix about his new Fox show APB. - Slate - Slate Magazine - February 7th, 2017 [February 7th, 2017]
- In This Year's Super Bowl Of Technology, Intel Led The Way With A Sky Full Of Drones - Forbes - February 7th, 2017 [February 7th, 2017]
- Learning From Last Year: Technology Funding Outlooks For 2017 - Forbes - February 7th, 2017 [February 7th, 2017]
- Ossia hires new CEO to help commercialize its wireless charging technology - GeekWire - February 7th, 2017 [February 7th, 2017]
- Microsoft's AI group debuts customizable speech-to-text technology, rapidly expanding 'cognitive services' for ... - GeekWire - February 7th, 2017 [February 7th, 2017]
- A flare for self-destruction: How technology is the means, not the cause, of our demise - National Post - February 7th, 2017 [February 7th, 2017]
- Broadcaster dangles new technology for Winter Olympics - Reuters - February 7th, 2017 [February 7th, 2017]
- These Four Black Women Inventors Reimagined the Technology of the Home - Smithsonian - February 7th, 2017 [February 7th, 2017]
- How 3D and Self-Design Will Change Technology - Huffington Post - February 7th, 2017 [February 7th, 2017]
- Factory Boss Says Fishing Technology Could Improve Controversial US Border Wall - Voice of America - February 8th, 2017 [February 8th, 2017]
- Republicans Aim to Kill Election Technology Standards Agency - Gizmodo - February 8th, 2017 [February 8th, 2017]
- Solutions replace technology as the focus at ISE 2017 - Installation International - February 8th, 2017 [February 8th, 2017]
- Five Rules That Define The Technology Innovator - Forbes - February 8th, 2017 [February 8th, 2017]
- Three Ways That Digital Technology Can Help Chemical Producers - Forbes - February 8th, 2017 [February 8th, 2017]
- Cinematographers Deploy Innovative Technology to Create Better Images - Variety - February 8th, 2017 [February 8th, 2017]
- How Technology Transforms Dreamers Into Economic Powerhouses - Forbes - February 8th, 2017 [February 8th, 2017]
- Coming technology will likely destroy millions of jobs. Is Trump ready? - Washington Post - February 8th, 2017 [February 8th, 2017]
- Mysterious $5 Billion Biotech Moderna Hit With Legal Setback Related To Key Technology - Forbes - February 9th, 2017 [February 9th, 2017]
- Berlinale: Jury Talks Up Art But Politics and Technology Enter Discussion - Variety - February 9th, 2017 [February 9th, 2017]
- Opinion: Harry Boxer's stocks to watch: biotechnology and technology - MarketWatch - February 9th, 2017 [February 9th, 2017]
- Nasdaq plans venture arm to invest in financial technology: sources - Reuters - February 9th, 2017 [February 9th, 2017]
- A modern-day Rosie the Riveter campaign: Women in technology - The Hill (blog) - February 9th, 2017 [February 9th, 2017]
- A growing concern: Technology and transportation - Florida Today - February 9th, 2017 [February 9th, 2017]
- Top 10 Mobility Technologies Market by Technology & Geography - Global Forecast to 2022 - Yahoo Finance - February 9th, 2017 [February 9th, 2017]
- Volvo melds technology and luxury in the XC90 T8 hybrid - Engadget - February 9th, 2017 [February 9th, 2017]
- CEFC warns against risky investment in 'clean coal' technology - The Guardian - February 10th, 2017 [February 10th, 2017]
- Scientist calls for industrial scale-up of greenhouse gas-eating microbe technology in UK - Phys.Org - February 10th, 2017 [February 10th, 2017]
- Software company introduces game-changing technology for Michigan Realtors - HousingWire - February 10th, 2017 [February 10th, 2017]
- New laser technology enables more sensitive gravitational-wave detectors - Phys.Org - February 10th, 2017 [February 10th, 2017]
- Why Quotient Technology Inc. Stock Surged 21% Higher on Friday - Fox Business - February 10th, 2017 [February 10th, 2017]
- How Technology Is Improving Influencer Marketing (And Can Help Improve Your Brand) - Forbes - February 10th, 2017 [February 10th, 2017]
- Hands-on: EVGA's sensor-laden iCX technology revolutionizes ... - PCWorld - February 10th, 2017 [February 10th, 2017]
- New Ground Technology uses digital graphics on turf - Golf Channel - February 11th, 2017 [February 11th, 2017]
- Facing State System review, Cal U to emphasize science and technology - Pittsburgh Post-Gazette - February 11th, 2017 [February 11th, 2017]
- International Game Technology: A Lottery Bet That's Paying Off - Barron's - February 11th, 2017 [February 11th, 2017]
- Our seas have become a plastic graveyard - but can technology turn the tide? - Telegraph.co.uk - February 11th, 2017 [February 11th, 2017]
- Technology identifying fastest checkout lanes comes to metro - KCCI Des Moines - February 11th, 2017 [February 11th, 2017]
- This Technology Could Be a Game-Changer for the Marijuana Industry - Fox Business - February 11th, 2017 [February 11th, 2017]
- Editorial: Higher education and technology are job creators, so why is the governor cutting their funding? - STLtoday.com - February 12th, 2017 [February 12th, 2017]
- BLAEDC: Entrepreneurs find a technology-friendly home in the Brainerd lakes area - Brainerd Dispatch - February 12th, 2017 [February 12th, 2017]
- Small cell technology is large endeavor for state - Crain's Cleveland Business - February 12th, 2017 [February 12th, 2017]
- Eye tracking technology will change these 4 domains - The Next Web - February 12th, 2017 [February 12th, 2017]
- The technology fixing Britain's parking problem - The Independent - February 12th, 2017 [February 12th, 2017]
- Tim Cook: Augmented Reality is as big of a technology as the smartphone - BGR - February 12th, 2017 [February 12th, 2017]
- How technology is encouraging society to be stupid - The Next Web - February 12th, 2017 [February 12th, 2017]
- IBM Adds Voice Help to Cybercrime-Fighting Watson-Powered Weaponry - Campus Technology - February 13th, 2017 [February 13th, 2017]
- Market Higher As 4 Key Steel, Technology Stocks Top Buy Points - Investor's Business Daily - February 13th, 2017 [February 13th, 2017]
- A look at North Korea's missile launches and technology - ABC News - February 13th, 2017 [February 13th, 2017]
- The CFO Imperative: Next-Gen Technology Drives Cost Optimization - Knowledge@Wharton - February 13th, 2017 [February 13th, 2017]
- Technology puts 'touch' into long-distance relationships - Phys.Org - February 13th, 2017 [February 13th, 2017]
- A New Angel Investing Platform Connects Deep Technology And Science Startups With Capital - Forbes - February 13th, 2017 [February 13th, 2017]
- Formula 1 now capable of 'internet' broadcasts with new technology - autosport.com - February 14th, 2017 [February 14th, 2017]
- How dangerous is technology? - OUPblog (blog) - February 14th, 2017 [February 14th, 2017]
- Apple's Eddy Cue says technology companies have a responsibility to combat fake news - Recode - February 14th, 2017 [February 14th, 2017]
- Valentine's day: what's your secret technology crush? - Naked Security - February 14th, 2017 [February 14th, 2017]
- Parents and technology How much is too much? - WGBA-TV - February 14th, 2017 [February 14th, 2017]
- Is Magic Leap Lying About Its Acid Trip Technology? - Vanity Fair - February 14th, 2017 [February 14th, 2017]
- BYU-Idaho dedicates and showcases new Science and Technology Center - LocalNews8.com - February 15th, 2017 [February 15th, 2017]
- Even Indian technology entrepreneurs think they are living in a ... - Quartz - February 15th, 2017 [February 15th, 2017]
- 3 tips for regulating our kids' technology use - The Herald-Times (subscription) - February 15th, 2017 [February 15th, 2017]
- Don Cunningham column: Technology giveth, and it taketh away - Allentown Morning Call - February 15th, 2017 [February 15th, 2017]
- Warren Buffett's Increasing Passion For Apple And Technology - Forbes - February 15th, 2017 [February 15th, 2017]
- DNA technology gives new face to decade-old cold case - The San Diego Union-Tribune - February 15th, 2017 [February 15th, 2017]
- Can Technology Really Solve China's Healthcare Crisis? - Forbes - Forbes - February 15th, 2017 [February 15th, 2017]
- Emerging technology is keyword: Demand for experts in robotics & big data up 50% - Economic Times - February 16th, 2017 [February 16th, 2017]
- Five technologies that will change how we live - Financial Times - February 16th, 2017 [February 16th, 2017]
- Football League agrees to use goalline technology in Championship - The Guardian - February 16th, 2017 [February 16th, 2017]
- Telecom operators navigate three technology transformation options - TechTarget - February 16th, 2017 [February 16th, 2017]