CHICAGO, June 07, 2022 (GLOBE NEWSWIRE) -- TransUnion (: TRU) announced today a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace.
The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilons top-ranked consumer database of 250 million U.S. consumers mapped across TransUnions household identity graph covering more than 80 million U.S. connected homes. Through this partnership, brands and agencies can create custom audiences based on thousands of attributes, thereby allowing them to reach each person with personalized messages across channels.
Approximately 80% of OTT viewing time occurs on home-based devices like connected TVsi and 100 million Americans own at least one smart speakerii, neither of which generate cookies and often do not have device IDs.
TransUnions patented method combines many digital signals and identifiers from these connected devices as well as personal devices to create a view of each connected household. This makes the audience-verified integration of Epsilon data into the TruAudience Data Marketplace ID-agnostic and able to withstand the deprecation of cookies and other identifiers across streaming media.
"As mobile IDs and cookies continue to deprecate, having the ability to leverage audiences from Epsilon in an ID-agnostic way across our leading activation partners will enable greater scale and reach, said Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. This relationship will help meet the ever-increasing demand for advanced audience targeting across streaming media.
The TruAudience Data Marketplace is a privacy-conscious, end-to-end solution for executing high-fidelity streaming and omnichannel campaigns with consistency and scale. The marketplace is the most leveraged audience targeting solution across leading streaming publishers, demand-side platforms (DSPs) and supply-side platforms (SSPs). Clients can create custom audiences and reach consumers with the right message across multiple channels.
Epsilon has developed the most complete set of transactional data assets to be used across all marketing channels. Epsilon also hosts one of the largest cooperative transactional database in the U.S. with more than 3,000 contributing brands in key B2C and B2B categories. Epsilon data covers demographics, lifestyles, financials, market indicators, healthcare, automotive, propensity models/market trends, and opted-in survey data.
"Marketers must have data thats protected, relevant and actionable. Most importantly, it has to be connectable across devices and channels, said Kyle Antoian, Managing Director of Data at Epsilon. Our partnership with TransUnion gives marketers the ability to tap into high-fidelity audiences and reach people across connected TV and streaming audio in the moments they are most receptive.
About TransUnion (:TRU)TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.
About TruAudience by TransUnionPowered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. To learn more visit: http://www.truaudience.com
About EpsilonEpsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, weve built the industrys most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.
David BlumbergTransUnion312-972-6646[emailprotected]
i Convivas State of Streaming Q4 2021, Conviva, 2021
ii Edison Research, The Infinite Dial 2022
Go here to read the rest:
- Bodies of Empowerment Personal Training - December 8th, 2016 [December 8th, 2016]
- Series On Personal Empowerment at Psychology, Philosophy ... - December 8th, 2016 [December 8th, 2016]
- Empowering Women - Self Empowerment, Personal & Spiritual ... - December 8th, 2016 [December 8th, 2016]
- Empowerment and Strengths-Based Perspective: Social Work - January 8th, 2017 [January 8th, 2017]
- Top 100 Womens Empowerment Blogs | Psychology of Eating - January 8th, 2017 [January 8th, 2017]
- Empowerment Theory - Springer - January 8th, 2017 [January 8th, 2017]
- radKIDS.org - The national leader in children's safety - January 8th, 2017 [January 8th, 2017]
- Personal Empowerment Program : World Youth - January 8th, 2017 [January 8th, 2017]
- Personal Empowerment - Life Change 90 - January 12th, 2017 [January 12th, 2017]
- 'This is a phase of empowerment' - The Hindu - February 7th, 2017 [February 7th, 2017]
- 'Pink' actress joins campaign for women empowerment - The New Indian Express - February 7th, 2017 [February 7th, 2017]
- Help yourself, Feb. 8 - Casper Star-Tribune Online - February 7th, 2017 [February 7th, 2017]
- Making Sure Americans' Longer Lives Are Healthy - Next Avenue - Next Avenue - February 7th, 2017 [February 7th, 2017]
- Senator announces legislation to protect seniors from fraud - WSYR - February 7th, 2017 [February 7th, 2017]
- Here's who will share a personal tale of 'Behind the scenes' at Coachella Valley Storytellers Project - The Desert Sun - February 7th, 2017 [February 7th, 2017]
- Another Voice: Land trust will empower Fruit Belt residents - Buffalo News - February 7th, 2017 [February 7th, 2017]
- Tech is empowering women, and it's great for business - GreenBiz - February 8th, 2017 [February 8th, 2017]
- Town Crier: Help Yourself - Casper Star-Tribune Online - February 8th, 2017 [February 8th, 2017]
- WE Are Women's Philanthropy - Jewish Exponent - February 8th, 2017 [February 8th, 2017]
- Boston's Office of Financial Empowerment Wants to Spread the Wealth - Next City - February 9th, 2017 [February 9th, 2017]
- Empowering the Data Subject - Manila Bulletin - February 9th, 2017 [February 9th, 2017]
- The Ripple - Olney Daily Mail - February 10th, 2017 [February 10th, 2017]
- The Problem With A 'Shoppable' Presidency - Forbes - February 10th, 2017 [February 10th, 2017]
- Making Sure Our Longer Lives Are Healthy Ones - Forbes - February 11th, 2017 [February 11th, 2017]
- L'Anse Creuse Community Action Coalition Hosts 16 Annual Dialogue Day - Patch.com - February 11th, 2017 [February 11th, 2017]
- Town Crier: Help Yourself | Town Crier | trib.com - Casper Star-Tribune Online - February 12th, 2017 [February 12th, 2017]
- Springs School News, February 16 - 27east.com - February 13th, 2017 [February 13th, 2017]
- Northwest Credit Union Foundation partners with BALANCE to provide personal finance training to MESA participants - CUinsight.com (press release) - February 13th, 2017 [February 13th, 2017]
- 5 Steps To Validate Your Business Idea Before Getting Started - Forbes - February 13th, 2017 [February 13th, 2017]
- Katy Perry Dances Till the World Ends and MIA Starts a New Wave - New York Times - February 14th, 2017 [February 14th, 2017]
- Fire service receives funding to deliver 'personal development ... - Wiltshire Times - February 14th, 2017 [February 14th, 2017]
- Milk Makeup Is Celebrating Its Anniversary With A New Campaign - NYLON - February 14th, 2017 [February 14th, 2017]
- Bells University, New Horizons sign MoU On ICT empowerment for students - NIGERIAN TRIBUNE (press release) (blog) - February 14th, 2017 [February 14th, 2017]
- Mastering Trump's mastermind: Sebastian Gorka and the struggle between Islam and the West - EUROPP - European Politics and Policy (blog) - February 14th, 2017 [February 14th, 2017]
- Melinda Gates Credits Contraception With Her Personal and Professional Success - Slate Magazine (blog) - February 15th, 2017 [February 15th, 2017]
- 4 Low-Cost Benefits That Majorly Boost Employee Healthiness - Tech.Co - February 16th, 2017 [February 16th, 2017]
- Ajit Pai's digital empowerment agenda is good news for rural America - The Hill (blog) - February 16th, 2017 [February 16th, 2017]
- Humana, JE Dunn among top winners at Healthiest Employers Awards (SLIDESHOW) - Atlanta Business Chronicle - February 16th, 2017 [February 16th, 2017]
- The Vagina Monologues Grabs Back Female Empowerment - The Stanford Daily - February 17th, 2017 [February 17th, 2017]
- The truth about Ivanka's Trumped-up, me-first feminism - Macleans.ca - February 17th, 2017 [February 17th, 2017]
- Fake becomes legit: social media and the rise of disinformation in democracies - Democratic Audit UK - February 20th, 2017 [February 20th, 2017]
- Pink Gloves Boxing: Women's class focuses on empowerment ... - The Missoulian - February 20th, 2017 [February 20th, 2017]
- On Presidents Day, we celebrate the good ones - Daily Astorian - February 20th, 2017 [February 20th, 2017]
- Shaking The Fear Of Breastfeeding In Public - Huffington Post UK - February 20th, 2017 [February 20th, 2017]
- OUR VIEW: On Presidents Day, we celebrate the good ones - East Oregonian (subscription) - February 21st, 2017 [February 21st, 2017]
- Transformation of South Africa needs high sense of consciousness for social justice for success - Thought Leader - February 22nd, 2017 [February 22nd, 2017]
- Middle school girls receive empowering messages at Beautiful U - WOTV4women.com - February 22nd, 2017 [February 22nd, 2017]
- Teaching Our Kids Real from Fake - Huffington Post - February 22nd, 2017 [February 22nd, 2017]
- Weekly Music Roundup: Big Beautiful Day, Cubafonia, & "Carol" - WNYC - February 22nd, 2017 [February 22nd, 2017]
- Impact 100 members tour remodeled STEP Training Center - TCPalm - February 22nd, 2017 [February 22nd, 2017]
- Sri Sri Ravi Shankar conducts DSN Prog online - Daily Excelsior - February 24th, 2017 [February 24th, 2017]
- Bloomfield Company Uses Disney Princesses To Promote Female Empowerment - Patch.com - February 24th, 2017 [February 24th, 2017]
- Viewpoints: The case for expanding Empowerment Scholarship Accounts - AZCentral.com - February 24th, 2017 [February 24th, 2017]
- Apple Music just released an album made on an iPhone ... - Computerworld - February 24th, 2017 [February 24th, 2017]
- "The Farting Sex Tourist" Is Both Deep and Deeply Silly - PopMatters - February 24th, 2017 [February 24th, 2017]
- Personal trainer focuses on client empowerment - Olean Times Herald - February 24th, 2017 [February 24th, 2017]
- Pushing past barriers: Program aims to foster empowering female relationships - West Central Tribune - February 25th, 2017 [February 25th, 2017]
- Town Crier: Sunday's Highlights - Casper Star-Tribune Online - February 25th, 2017 [February 25th, 2017]
- MILCK comes to Portland this week to emPOWer - Oregon Music News - February 27th, 2017 [February 27th, 2017]
- Sippican to Implement 'radKIDS' Defense Program - Wanderer - February 27th, 2017 [February 27th, 2017]
- Personal trainer focuses on client empowerment - Clearfield Progress - February 27th, 2017 [February 27th, 2017]
- Black History Month: Recovering Our Personal Narrative - Muslim Link - February 28th, 2017 [February 28th, 2017]
- Judge Holds NYPD's Feet to Fire on Press Credentials - Courthouse ... - Courthouse News Service - February 28th, 2017 [February 28th, 2017]
- Federal Judge Says NYC's Regulation Of The Press Will Go On Trial - Village Voice - March 2nd, 2017 [March 2nd, 2017]
- The Jamaican Women of Florida, Inc. (JWOF) elected a new Board of Directors - Jamaicans.com - March 2nd, 2017 [March 2nd, 2017]
- This women's sport you've never heard of is taking Israel by storm ... - Jewish Telegraphic Agency - March 2nd, 2017 [March 2nd, 2017]
- Consult a psychic - for empowerment - Philly.com - March 2nd, 2017 [March 2nd, 2017]
- Digital Inclusion Summit: Training, Partnerships Are Key - Rivard Report - March 2nd, 2017 [March 2nd, 2017]
- Electing Caliban: Assessing Civic Health in Post Truth America - Huffington Post - March 4th, 2017 [March 4th, 2017]
- Krejci named 2017 Woman of Achievement - Southernminn.com - March 4th, 2017 [March 4th, 2017]
- Film spotlights human trafficking as Trump promises action - The Republic - March 6th, 2017 [March 6th, 2017]
- COMMENTARY: Empowering the homeless to take the next step ... - Delaware State News - March 6th, 2017 [March 6th, 2017]
- BEP hosts women empowerment conference - The Brown Daily Herald - March 6th, 2017 [March 6th, 2017]
- Family planning key to women empowerment - K24 TV - March 8th, 2017 [March 8th, 2017]
- Jeremiah Program Gives Families Home to Help Rise Out of Poverty - TWC News - March 8th, 2017 [March 8th, 2017]
- What the Health Documentary Shocks, Educates, and Empowers - Clearly Veg (blog) - March 8th, 2017 [March 8th, 2017]
- Westfield HS to Host Female Student Empowerment Symposium - Patch.com - March 8th, 2017 [March 8th, 2017]
- Our view: Sports program for disabled students is welcome - Winston-Salem Journal - March 8th, 2017 [March 8th, 2017]
- Video Of The Week #24: Astroid Boys Foreigners (Feat Sonny Double 1) - God Is In The TV - March 8th, 2017 [March 8th, 2017]
- International Women's Day 2017 Be Bold For Change - St. Lucia Times Online News (press release) - March 8th, 2017 [March 8th, 2017]