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VC Holdings showed its support to a statement released Friday by the Betting and Gaming Council (BGC), setting out the industrys coordinated approach with 10 pledges to providing a safer betting and gaming environment during the current Covid-19 pandemic and beyond.

GVC also announced further enhancements to its responsible gambling safeguards. It said collectively they will help to ensure the Groups products can continue to be enjoyed as a safe form of casual entertainment and do not lead to customers playing beyond their financial means.

With up to a quarter of the global population in some form of lock-down, there is a clear risk that house-bound individuals may become isolated, depressed or be in financial distress, the company said in a release. GVC recognises the additional risk this presents and is deeply aware of its own responsibility to protect vulnerable customers from seeking to solve financial problems through gambling, or from developing other problem gambling behaviours.

To address the additional risk, and building on its Changing for the Bettor safer gambling strategy, GVC is taking a number of decisive actions:

Commenting on the introduction of the new measures, GVC CEO Kenneth Alexander said: At this time of unprecedented uncertainty, we are more committed than ever to keeping our customers safe while they enjoy our products. We are hugely sensitive to the potential for increased risk for some who are isolated at home or may have financial difficulties with reduced access to work. Our enhanced tools give customers the power to manage their spending and time in an effective way, and we are backing this up by carefully monitoring play through our markers of harm.

As an industry, we have a clear responsibility to protect the vulnerable and we warmly welcome the coordinated approach announced today by the BGC which provides a template for strengthening player protections, Alexander concluded.

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GVC adds new gambling safeguards and backs coordinated industry action led by BGC - Yogonet International