In this weeks installment of creepy-as-shit PSAs from the U.K., we have a campaign from agency 18 Feet and Rising about the apparently quite talkative inner demons that people with a gambling problem struggle with.

Two spots below are part of a new Voices campaign aimed at young people 15-24, recently identified as a risk group in data from the Gambling Commission. The campaign is also notable for being directed by Tom Tagholm of Park Pictures, well known for making the original and stunning Meet the Superhumans Paralympics ad for Channel 4 back in 2012.

The new campaignfor BeGambleAware, the leading charity in the U.K. committed to minimizing gambling-related harmpersonifies addicts troubled inner voice in the form of a creepy bystander who has clearly watched Ben Kingsley in Sexy Beast more than one.

The unsettling spots certainly leave an impression. Will addicts see themselves in these scenarios? Perhaps, though the sad truth is that any addiction is not something that can easily be scared out of you.

CREDITS Client: BeGambleAware Agency: 18 Feet and Rising Executive Creative Director: Anna Carpen Creative Director: Will Thacker Creative: Will Thacker, Louis Jopling Agency Producer: Russell Taylor Assistant Producer: Lewis OBrien Business Director: Adrienne Little, Andrew Barnard Senior Account Manager: Emma French Strategist: Jack Carrington, Frances Docx Production Company: Park Pictures Director: Tom Tagholm Executive Producer: Stephen Brierley Producer: Nick Goldsmith, Sophie Hubble Co Producer: Freya Silk DOP: Mauro Chiarello Editor: Leo King at Stitch Prod Designer: Simon Davis Post Production: MPC Colourist: George Kyriacou VFX artist: Kamen Markov Post Production Producer: Amy Richardson Sound: Anthony Moore at Factory Media: Goodstuff Communications (Rob Donnellan)

Originally posted here:

A Creepy Dude Is Your Inner Gambling Addict in These Horrifying PSAs From Tom Tagholm - Fishbowl NY (blog)