Posted on: August 4, 2022, 07:42h.
Last updated on: August 4, 2022, 01:47h.
An effort to ban gambling sponsorships of sports teams in the UK has a lot of momentum. However, a new study by Caytoo, a sponsorship relations company, shows an increase in sponsorship deals.
The English Premier League (EPL) will likely sign off on a voluntary front-of-shirt sponsorship ban, even as some of its clubs sign new deals. This would appease gambling opponents everywhere and respond to what the league says is overwhelming support from its fans.
However, in other sports, sponsorships are on the rise. Caytoo reports that rugby, cricket, and others are embracing the gambling industry more than before.
Over the past few years, the number of gaming companies holding prime real estate on sports jerseys dropped by 48%. This has been particularly evident in the EPL. Most league clubs reportedly support the idea that sports and sports betting dont mix well.
However, beginning last year, the number of gaming-related sponsorships grew, according to the surveys findings. Caytoo looked closely at 226 soccer, rugby, and cricket teams across England and Wales before finding the surprising results.
Gambling is the fourth-most prevalent front-of-shirt sponsor and the third-fastest growing sector in sports sponsorships. However, even with a growth rate of 9.2% and a 7.5% penetration, it still only holds a small piece of the market.
[Deals] in rugby and cricket have resulted in a mini comeback which will surprise many as publicity on gambling sponsorship centres on football. So, the big questions are: will the Premier League voluntary ban happen and if so, will other divisions or sports such as rugby and cricket follow suit? reads the Caytoo report.
Gaming regulators, certain politicians, and gambling opponents have been behind a campaign to eliminate all forms of gambling advertising in the UK, including sponsorships. However, recent rumors indicate that the governments forthcoming white paper on gambling wont include a mandatory sponsorship ban.
Instead, it may suggest a voluntary ban, which the EPL will likely vote on in September. Eight of the leagues 20 teams still have gaming-related front-of-shirt sponsorships.
Previously, financial services, construction, and travel and tourism sectors took prominent positions on sports shirts. However, these sponsors have fallen by at least 4.4%.
Last year, the financial services sector was second in sports sponsorships. However, it has now dropped from 8.4% to 6.1%. Liquor and alcohol deals are also down, going from 3.1% to 1.3%.
Even with the increase in gambling sponsorships, they still have their preferred segments for cricket and rugby. For cricket, automotive companies now control 17.7% of the shirts. This is up from 13.1% a year ago. Alcohol took its biggest loss, going from 9.8% to just 3.2%.
In rugby, for both the rugby union and the rugby leagues, retail is the leader. It moved up from 7% to 13.3%. In addition, financial services plummeted from 15.8% to 5%.
It still isnt clear what the future holds for gambling in the UK. There are a lot of unanswered questions that the white paper will address. However, continued delays in its release only make it more difficult for gaming operators to make long-term plans.
See the article here:
Gambling Sponsorships in UK Sports on the Rise, New Study Finds - Casino.Org News
- Gambling Addiction and Problem Gambling: Learn How to Stop ... - December 12th, 2016 [December 12th, 2016]
- Remote Gambling Association (RGA) - December 16th, 2016 [December 16th, 2016]
- William Hill Casino Club - Up To 150 Casino Bonus - December 19th, 2016 [December 19th, 2016]
- Gambling - The New York Times - December 31st, 2016 [December 31st, 2016]
- Trusted Online Gambling Sites Since 1996 - Online.Gambling.org - January 7th, 2017 [January 7th, 2017]
- Casino Gambling Web | Best Online Gambling News and Casinos ... - January 11th, 2017 [January 11th, 2017]
- Gambling Addiction and Problem Gambling - helpguide.org - January 15th, 2017 [January 15th, 2017]
- Industry: Crackdown on illegal gambling in the Philippines now ... - GamingTodaySlotsToday - February 7th, 2017 [February 7th, 2017]
- Military should screen for gambling disorder, GAO says - Virginian-Pilot - February 7th, 2017 [February 7th, 2017]
- Gambling with people's autonomy | Liberties | Risk | spiked - Spiked - February 7th, 2017 [February 7th, 2017]
- Bill introduced to lower age for legal gambling in Nevada - Las Vegas Review-Journal - February 7th, 2017 [February 7th, 2017]
- FIFA YouTuber Pleads Guilty To Gambling Charges [UPDATE] - GameSpot - February 7th, 2017 [February 7th, 2017]
- Gambling Stock Roundup: Macau Sales Rise Again in January, Nevada Records a Drop in December - Yahoo Finance - February 7th, 2017 [February 7th, 2017]
- Super Bowl sets gambling record at Nevada sports books - Reuters - February 7th, 2017 [February 7th, 2017]
- Older gamblers face worse odds for addiction - Times Herald-Record - February 7th, 2017 [February 7th, 2017]
- How to Handle Gambling Wins and Losses This Tax Season - TheStreet.com - February 7th, 2017 [February 7th, 2017]
- GAO report recommends military members be screened for ... - wtkr.com - February 7th, 2017 [February 7th, 2017]
- The Newest Challenge in Gambling: Finding Growth - Motley Fool - February 7th, 2017 [February 7th, 2017]
- Raising a question about gambling prohibition - Dothan Eagle - February 8th, 2017 [February 8th, 2017]
- A Creepy Dude Is Your Inner Gambling Addict in These Horrifying PSAs From Tom Tagholm - Fishbowl NY (blog) - February 8th, 2017 [February 8th, 2017]
- Super Bowl Betting Tally Helps Make the Case for Legalized Sports Gambling - TheStreet.com - February 8th, 2017 [February 8th, 2017]
- MLB commissioner admits the league is rethinking its stance on gambling - FOXSports.com - February 8th, 2017 [February 8th, 2017]
- Why I love fake gambling and in-game casinos according to a psychologist - PC Gamer - February 8th, 2017 [February 8th, 2017]
- YouTubers fined for running illegal FIFA 17 gambling site - Ars Technica - February 8th, 2017 [February 8th, 2017]
- Deducting Gambling Losses on Your Taxes - TheStreet.com - February 9th, 2017 [February 9th, 2017]
- Gambling pot grows for Madison County - Utica Observer Dispatch - February 9th, 2017 [February 9th, 2017]
- How Vietnam Is Changing Its Gambling Rules To Win Foreign Investment - Forbes - February 9th, 2017 [February 9th, 2017]
- No truth to alleged link between missing Spencerport teen, illegal gambling - 13WHAM-TV - February 9th, 2017 [February 9th, 2017]
- The world's biggest gamblers - The Economist (blog) - February 9th, 2017 [February 9th, 2017]
- Idaho House Panel Introduces Bill Limiting Indian Gambling - Boise State Public Radio - February 9th, 2017 [February 9th, 2017]
- Pennsylvania Omnibus Gambling Bill Presented to House - Casino.Org News - February 10th, 2017 [February 10th, 2017]
- Gamblers caught in Hat Yai open-air casino bust | Bangkok Post: news - Bangkok Post - February 10th, 2017 [February 10th, 2017]
- Men Fined Over FIFA Gambling Operation - Card Player - CardPlayer.com - February 10th, 2017 [February 10th, 2017]
- Rob Manfred may change MLB's stance on gambling - SB Nation - February 10th, 2017 [February 10th, 2017]
- Do you have a mobile gambling/gaming problem? - KMTV - February 10th, 2017 [February 10th, 2017]
- OUR VIEW: Transparency needed in gambling operations - Pacific Daily News - February 11th, 2017 [February 11th, 2017]
- New York State transformation into the gambling big leagues nearly complete with opening of newest casino - The Daily Freeman - February 11th, 2017 [February 11th, 2017]
- Kenya: Gambling in Kenya Gets Out of Hand - AllAfrica.com - February 11th, 2017 [February 11th, 2017]
- Gambling Responsibly - New York Times - February 11th, 2017 [February 11th, 2017]
- Duterte targets illegal gambling in the Philippines - Yahoo News - February 12th, 2017 [February 12th, 2017]
- US Grabs Biggest Global Gambling Industry Win Share in 2016 - Casino News Daily - February 12th, 2017 [February 12th, 2017]
- UFC 208 odds, gambling guide - MMA Fighting - February 12th, 2017 [February 12th, 2017]
- Calendar urges gamblers to cut their losses l Dayton, Ohio - Dayton Daily News - February 12th, 2017 [February 12th, 2017]
- Gambling Manga "Akagi" Begins Countdown to Conclusion - Crunchyroll News - February 12th, 2017 [February 12th, 2017]
- Football's gambling problem: You better, you better, you bet - Football365.com - February 13th, 2017 [February 13th, 2017]
- States are gambling with law enforcement safety - The Hill (blog) - February 13th, 2017 [February 13th, 2017]
- AFL's gambling ads concern for Cats star - Wide World of Sports - February 13th, 2017 [February 13th, 2017]
- Celeb Gambling Ring Members Fear They've Been CAUGHT On Wiretaps Making Illegal Bets, Source Claims - Radar Online - February 13th, 2017 [February 13th, 2017]
- Highway Patrol: Raid of Warren bar uncovers illegal gambling - WKBN.com - February 13th, 2017 [February 13th, 2017]
- Scary graph shows how Australians are the biggest losers - NEWS.com.au - February 13th, 2017 [February 13th, 2017]
- Bato: War on illegal gambling won't be bloody - Philippine Star - February 13th, 2017 [February 13th, 2017]
- Last holdout Lakewood to vote on repealing video gambling ban - Northwest Herald - February 14th, 2017 [February 14th, 2017]
- AFL's gambling ads a concern for Geelong Cats star Harry Taylor - The Age - February 14th, 2017 [February 14th, 2017]
- Online Casinos Generate A Third Of UK Gambling Dollars - CardPlayer.com - February 14th, 2017 [February 14th, 2017]
- Darlington deputies bust gambling house in Hartsville | News ... - SCNow - February 14th, 2017 [February 14th, 2017]
- Kim Jong Un's gambling half-brother reportedly assassinated - CBS News - February 14th, 2017 [February 14th, 2017]
- BitcoinCasino.us Ensures Instant Payouts and Responsible Gambling - newsBTC - February 15th, 2017 [February 15th, 2017]
- Gambling operators are cashing in on teens' addiction to online games - The Canberra Times - February 15th, 2017 [February 15th, 2017]
- Americans Lost $116.9B Gambling In 2016: Report - CardPlayer.com - February 15th, 2017 [February 15th, 2017]
- Levine: Rick Hahn, White Sox Gambling On Right Trades At Right Time - CBS Local - February 15th, 2017 [February 15th, 2017]
- Wesfarmers considers pokies exit in bid to tackle problem gambling - ABC Online - February 15th, 2017 [February 15th, 2017]
- Massive felony gambling raid in Marietta | WAGA - FOX 5 Atlanta - February 15th, 2017 [February 15th, 2017]
- 'War on gambling' starts with small fry - Inquirer.net - February 16th, 2017 [February 16th, 2017]
- Edgeless Casino Introduces Revolutionary Transparent 0% House Edge Online Gambling - newsBTC - February 16th, 2017 [February 16th, 2017]
- FF12: When is gambling illegal in Kansas? - KWCH - February 16th, 2017 [February 16th, 2017]
- Osage woman accused of stealing, gambling mother's money - Waterloo Cedar Falls Courier - February 16th, 2017 [February 16th, 2017]
- 'Operation Parlay' Leads To Gambling Raid, Arrest - Patch.com - February 16th, 2017 [February 16th, 2017]
- Pete Rose defends legal gambling: 'Who am I hurting?' - Yahoo Sports - Yahoo Sports - February 16th, 2017 [February 16th, 2017]
- Cops bust alleged gambling ring being run out of Cobb storefronts - Atlanta Journal Constitution - February 16th, 2017 [February 16th, 2017]
- Dunlap: State Rep. Gets It Right With Sports Gambling - CBS Local - February 16th, 2017 [February 16th, 2017]
- Gambling Addiction Treatment Center, Rehab - Non Gambler - February 16th, 2017 [February 16th, 2017]
- Problem Gambling Online Resources - Drugfreeinfo.org - February 16th, 2017 [February 16th, 2017]
- Attleboro seeks gambling grant for new dispatch center - The Sun Chronicle - February 17th, 2017 [February 17th, 2017]
- House gambling bill teed up for next week - SaintPetersBlog (blog) - February 17th, 2017 [February 17th, 2017]
- Firms oppose Bill regulating gambling - Daily Nation - February 17th, 2017 [February 17th, 2017]
- Tim Simona faces NRL deregistration after alleged breaches of gambling rules - The Sydney Morning Herald - February 17th, 2017 [February 17th, 2017]
- Washington State Gambling Commission - February 17th, 2017 [February 17th, 2017]
- Online Casino USA Friendly Online Casinos for 2017 - February 17th, 2017 [February 17th, 2017]
- Records: 70 gambling machines seized, two arrested in Alamo raid ... - KGBT-TV - February 18th, 2017 [February 18th, 2017]
- Florida House Goes Conservative on Gambling Expansion with New ... - Casino News Daily - February 18th, 2017 [February 18th, 2017]