DigiPlus Conclave: Optimism and imagination are key approaches for dealing with technology – ETBrandEquity.com

In conversation with Prasad Sangameshwaran, editor of ETBrandEquity.com, Tom Goodwin, founder of All We Have Is Now and the author of Digital Darwinism, touched upon various aspects of the interim period we are in today - between the pre and post digital world.

The dialogue began with the question if we have crossed even the first stage of digital darwinism yet. The author revealed that the theory behind the term was that there would be a post-digital age where we rethink the world around us in the new context with technology, admitting that we are not as close to it as we might think. While the pandemic has accelerated the change in consumer behaviour to become more technology-focused, we are only perhaps 10 per cent in.

(This is an executive summary of the session, and the longer version will be uploaded in the coming days)Read all insightful sessions here

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DigiPlus Conclave: Optimism and imagination are key approaches for dealing with technology - ETBrandEquity.com

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