Advertisers are fleeing Twitter in droves now that Tesla and SpaceX CEO Elon Musk has taken over control.
Ever since officially closing the $44 billion deal, Musk has been busy gutting the company's executive suite and dissolving its board. Senior executives, as well as Twitter's advertising chief Sarah Personette, have departed as well.
After all, Musk has been very clear about his disdain for advertising for years now.
The resulting uncertainty has advertisers spooked — major advertising holding company IPG has already advised clients to pull out temporarily — and the billionaire CEO is in serious damage mode.
Now, Reuters reports, Musk is spending most of this week meeting with advertisers in New York, trying to reassure them that Twitter won't turn into a "free-for-all hellscape."
According to one of Reuters' sources, the meetings have been "very productive" — but plenty of other marketers are far from satisfied.
Advertisers are reportedly grilling Musk over his plans to address the rampant misinformation being spread on the platform, a trend that Musk himself has been actively contributing to since the acquisition.
And if he's succeeding in ameliorating advertisers in private, he's antagonizing them publicly. On Wednesday, Musk posted a poll asking users whether advertisers should support either "freedom of speech," or "political 'correctness'" — a type of false dichotomy that echoes the rhetoric of far-right conspiracy theorists and conservative pundits.
"Those type of provocations are not helping to calm the waters," an unnamed media buyer told Reuters.
Some are going public with the same sentiment.
"Unless Elon hires new leaders committed to keeping this 'free' platform safe from hate speech, it's not a platform brands can/should advertise on," Allie Wassum, global media director for the Nike-owned shoe brand Jordan, wrote in a LinkedIn post.
So far, Musk's plans for the social media platform remain strikingly muddy. In addition to the behind-the-scenes advertising plays, he's also announced that users will have to pay to retain their verification badge, though he's engaged in a comically public negotiation as to what the cost might be.
He's also hinted that previously banned users — former US president Donald Trump chief among them — might eventually get a chance to return, but only once "we have a clear process for doing so, which will take at least a few more weeks."
The move was seen by many as a way to wait out the impending midterm elections. After all, Twitter has played a huge role in disseminating misinformation and swaying elections in the past.
While advertisers are running for the hills, to Musk advertising is clearly only a small part of the picture — even though historically, social giants like Twitter have struggled to diversify their revenue sources much beyond display ads.
Musk nodded to that reality in a vague open letter posted last week.
"Low relevancy ads are spam, but highly relevant ads are actually content!" he wrote in the note, addressed to "Twitter advertisers."
Big picture, Twitter's operations are in free fall right now and Musk has yet to provide advertisers with a cohesive plan to pick up the pieces.
While he's hinted at the creation of a new content moderation council made up of both "people from all viewpoints" and "wildly divergent views," advertisers are clearly going to be thinking twice about continuing their business with Twitter.
With or without advertising, Twitter's finances are reportedly in a very deep hole. The billions of dollars Musk had to borrow to finance his mega acquisition will cost Twitter around $1 billion a year in interest alone.
The company also wasn't anywhere near profitable before Musk took over, losing hundreds of millions of dollars in a single quarter.
Whether that picture will change any time soon is as unclear as ever, especially in the face of a wintry economy.
But, of course, Musk has proved his critics wrong before. So anything's possible.
READ MORE: Advertisers begin to grill Elon Musk over Twitter 'free-for-all' [Reuters]
More on the saga: Elon Musk Pulling Engineers From Tesla Autopilot to Work on Twitter
The post Elon Musk Meeting With Advertisers, Begging Them Not to Leave Twitter appeared first on Futurism.
See the rest here:
Elon Musk Meeting With Advertisers, Begging Them Not to Leave Twitter
- Google removes malware Android apps used to secretly mine bitcoin - April 26th, 2014 [April 26th, 2014]
- Bitcoin exchange MtGox liquidated - April 26th, 2014 [April 26th, 2014]
- Bitcoin Wannabe Litecoin Emerges as Low-Price Challenger - April 26th, 2014 [April 26th, 2014]
- The Worlds First Bitcoin Debit Card Is Almost Here - April 26th, 2014 [April 26th, 2014]
- How does Bitcoin work? - Bitcoin - Open source P2P money - April 26th, 2014 [April 26th, 2014]
- Bitcoin - Wikipedia, the free encyclopedia - April 26th, 2014 [April 26th, 2014]
- The Bitcoin Group #27 - China Bans Bitcoin Again - Politics - Dark Market - Bitcoin VC - Video - April 26th, 2014 [April 26th, 2014]
- Edan Yago - Free Market Bitcoin regulation and Honduras free trade zones.mp4 - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin vs. Political Power: The Cryptocurrency Revolution - Stefan Molyneux at TNW Conference - Video - April 26th, 2014 [April 26th, 2014]
- Video: Roundup of This Week's Bitcoin News 25th April 2014 - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin Fredagsbar med Torben Mark Pedersen - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin and the Internet of Money - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin for Dummies - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin runner-up Litecoin emerges as low-price challenger - April 27th, 2014 [April 27th, 2014]
- Bitcoin or Gold? Squawk Walk Taipei- Squawkonomics - Video - April 27th, 2014 [April 27th, 2014]
- Bitcoin Miner AntMiner S1 180 - 200 GH/s Nu in de Aanbieding! - Video - April 27th, 2014 [April 27th, 2014]
- New Bitcoin Documentary: Boom or Bust - Video - April 27th, 2014 [April 27th, 2014]
- Bitcoin May v0.9.1 GitHub Source Code Development Visualization - Video - April 27th, 2014 [April 27th, 2014]
- Atomic-Trade Bitcoin Exchange. AML, BSA, FinCEN compliant - Video - April 27th, 2014 [April 27th, 2014]
- China Bans Bitcoin Again -- Bitcoin the Movie -- Startup for Startups Raises 2,000 BTC - Video - April 27th, 2014 [April 27th, 2014]
- 4/24/14 - Xapo Debit Card, Russia's 1st Bitcoin Conference, Silk Road 2.0 - Video - April 27th, 2014 [April 27th, 2014]
- What is Bitcoin? - Video - April 27th, 2014 [April 27th, 2014]
- David Andolfatto, How Does Bitcoin Work? - Video - April 27th, 2014 [April 27th, 2014]
- Australian Bitcoin traders hit by crash - April 28th, 2014 [April 28th, 2014]
- Bitcoin traders hit by Mt.Gox crash - April 28th, 2014 [April 28th, 2014]
- Market Extra: Bitcoin venture capital money hasnt kept up with buzz - April 28th, 2014 [April 28th, 2014]
- Bitcoin price slips as China steps up regulation - April 28th, 2014 [April 28th, 2014]
- Bitcoin price slips on China regulation - April 28th, 2014 [April 28th, 2014]
- Win .33 Bitcoin ($150 or so, Depending on BTC value) - Meme game for May 1st - Take My Bitcoins - Video - April 28th, 2014 [April 28th, 2014]
- Ron Paul on Bitcoin - Video - April 28th, 2014 [April 28th, 2014]
- btc.sx Bitcoin derivatives platform George Samman clip - Video - April 28th, 2014 [April 28th, 2014]
- 'The Rise And Rise Of Bitcoin' Filmmaker: 'There Is No Answer Yet' - April 29th, 2014 [April 29th, 2014]
- Bitcoin the movie: It just had to happen - April 29th, 2014 [April 29th, 2014]
- Bitcoin Vies with New Cryptocurrencies as Coin of the Cyber Realm - April 29th, 2014 [April 29th, 2014]
- The Bitcoin Meetup - BitcoinMKE Hosts Jeffrey Tucker - Video - April 29th, 2014 [April 29th, 2014]
- MIT Bitcoin Expo 2014 - Video - April 29th, 2014 [April 29th, 2014]
- Bitcoin Expo 2014: Fireside Chat with Dr Gavin Wood - Video - April 29th, 2014 [April 29th, 2014]
- Rise Bitcoin Singapore - Video - April 29th, 2014 [April 29th, 2014]
- Preview: Bitcoin Authenticator - 2FA for wallets - Video - April 29th, 2014 [April 29th, 2014]
- The Bitcoin Group #27 (Live) - China Bans Bitcoin Again - Politics - Dark Market - Bitcoin VC - Video - April 29th, 2014 [April 29th, 2014]
- 4/25/14 - More China uncertainty, Missourian bitcoin warning, BadLepricon malware - Video - April 29th, 2014 [April 29th, 2014]
- Money & Tech at The Rise And Rise Of Bitcoin Afterparty - Video - April 29th, 2014 [April 29th, 2014]
- New Bitcoin student club at MIT will promote the virtual currency - April 30th, 2014 [April 30th, 2014]
- 4/29/14 - MIT Bitcoin Project, Mt Gox revival plan, Mastercard lobbyists & Team Rubicon - Video - April 30th, 2014 [April 30th, 2014]
- BitCoin Dentist GoCoin Fox News Interview - Video - April 30th, 2014 [April 30th, 2014]
- Bitcoin Foundation Election Hiccups -- Pathetic Ohio Bans Bitcoins -- Dogecon SF 2014 - Video - April 30th, 2014 [April 30th, 2014]
- Bitcoin Slips to $420 as BTC China Halts Transactions - Video - April 30th, 2014 [April 30th, 2014]
- MultiSig Plus BitCoin Multi Coin Wallet looks like HUGE INVESTMENT potential! - Video - April 30th, 2014 [April 30th, 2014]
- Bitcoin: what happens when the miners pack up their gear? - May 1st, 2014 [May 1st, 2014]
- Dark Wallet Is About to Make Bitcoin Money Laundering Easier Than Ever - May 1st, 2014 [May 1st, 2014]
- Bitcoin Talk Show #7 -- Skype BitcoinTalkShow to Call in Live! 🙂 - Video - May 1st, 2014 [May 1st, 2014]
- Basic Bitcoin Bitches - Video - May 1st, 2014 [May 1st, 2014]
- Gold standard vs Fiat vs Bitcoin - Truthloader - Video - May 1st, 2014 [May 1st, 2014]
- How to Defund the System: Bitcoin vs. the Central Banksters - Video - May 1st, 2014 [May 1st, 2014]
- Bitcoin, Anarchy and Freedom with Roger Ver - Video - May 1st, 2014 [May 1st, 2014]
- MIT Goes Bitcoin-Wild - May 1st, 2014 [May 1st, 2014]
- Bitcoin Weekly 2014 April 30: Bloomberg adds Bitcoin to their market index, MIT to produce campus-wide bitcoin ... - May 1st, 2014 [May 1st, 2014]
- 'Dark Wallet' wants to make Bitcoin even harder to trace - May 1st, 2014 [May 1st, 2014]
- Bitcoin made simple (video animation) - Video - May 1st, 2014 [May 1st, 2014]
- Jon Matonis: Bitcoin - The future of commerce? - Video - May 1st, 2014 [May 1st, 2014]
- $100 in Bitcoin Going to Every MIT Undergrad - Video - May 1st, 2014 [May 1st, 2014]
- The Rise of Digital Currency - Video - May 1st, 2014 [May 1st, 2014]
- Money Goes Virtual: The Bitcoin Bourse - Video - May 2nd, 2014 [May 2nd, 2014]
- Bitcoin Lights with LIFX - Video - May 2nd, 2014 [May 2nd, 2014]
- Bitcoin: How We Got Here and Where We Are Going - May 3rd, 2014 [May 3rd, 2014]
- 5/1/14 - Larry Summers warns critics, Paym system & Bitcoin Center NYC roundtable - Video - May 3rd, 2014 [May 3rd, 2014]
- On est Connect S2 #07 1/2 : BitCoin et Musique sur Internet - Video - May 3rd, 2014 [May 3rd, 2014]
- MIT Undergrads To Receive $100 Worth Of Bitcoin This Fall - Video - May 3rd, 2014 [May 3rd, 2014]
- Why it only took ME less than 2 minutes to believe in Bitcoin - Video - May 3rd, 2014 [May 3rd, 2014]
- Bitcoin Basics and Regulation Thoughts from NH Liberty Forum - Bruce Fenton - Video - May 3rd, 2014 [May 3rd, 2014]
- PRIMER CAJERO DE BITCOIN EN BIT CENTER DE TIJUANA - Video - May 3rd, 2014 [May 3rd, 2014]
- Yelp adds Bitcoin acceptance to business listings - Video - May 3rd, 2014 [May 3rd, 2014]
- Bitcoin A Terrorist Threat? Counterterrorism Program Names Virtual Currencies As Area Of Interest - May 4th, 2014 [May 4th, 2014]
- How Does Bitcoin Works - Video - May 4th, 2014 [May 4th, 2014]
- 10 Things You Didn't Know About BitCoin - Video - May 4th, 2014 [May 4th, 2014]
- BITCOIN The Future of Money - Video - May 4th, 2014 [May 4th, 2014]
- Bitcoin Miner Review - Video - May 4th, 2014 [May 4th, 2014]
- The Bitcoin Group #28 (Live) - Yelp Lists Bitcoin - MIT Bitcoin $100 - Dark Wallet - Ohio Bans BTC - Video - May 4th, 2014 [May 4th, 2014]
- Bitcoin: Gary North is Mentally Deranged And Bitcoin Will Change Everything - Video - May 4th, 2014 [May 4th, 2014]
- Who is the Bitcoin Warlord? - Video - May 4th, 2014 [May 4th, 2014]