Africa looks set to capitalise on a range of global trends ranging from transformational travel experiences to bleisure tourism
Tourism is a growing sector in many African countries.
According to the Latitude Hotels Groups 2019 CSR Report, in 2018 tourism was the highest foreign exchange earner in Uganda, representing 18.5 percent of the total export. Meanwhile, in Zambia it was the fastest growing economic sector according to the World Travel and Tourism Council, international visitor spend represented seven percent of the countrys export total.
Tourism in Africa enjoys continuous growth, partly made possible by prevailing peace conditions in many countries, air accessibility and diversity of attractions supporting investments, commented Judy Kepher-Gona, Executive Director of Sustainable Travel & Tourism Agenda. For example, 2020 will see several new direct flight routes opening up between Africa and the US, such as Rwanda Airs direct flight from New York to Kigali.
However, Kepher-Gona stresses the importance of taking community wellbeing and sustainable development into account when expanding tourism provision. It will also be important for Africa to harness global tourism trends to keep on pulling in the crowds.
One such global trend is transformational travel a desire for meaningful connections with people, wildlife and the environment while travelling. According to Sherwin Banda, President of African Travel Inc., Africa is well-placed to deliver such experiences. "African Travel focuses on making sure every trip has a positive impact, whether it's engaging with wildlife through an elephant rehabilitation programme, tracking gorillas responsibly in Rwanda or Uganda, or trailblazing new experiences for travellers to engage with people and wildlife," he said.
Africa is also well-placed to capitalise on a recent global interest in walking holidays, which are an environmentally friendly way of discovering a country. According to tourism insiders, more active safari experiences will be trending in 2020.
Tourists are moving away from being sedentary, only sitting in a game vehicle, watching, seeing. They also want an immersive and interactive program where they can meet local communities and learn about their culture, said Murray Gardiner, CEO at Giltedge Africa.
Walking safaris in Kenya and Uganda will be increasingly popular in 2020, as will visiting more off-the-beaten track locations on active excursions, such as horseback riding.
Wellness travel will be a big trend in 2020, with many travellers interested in wellness experiences such as spa treatments and gourmet farm-to-table experiences.
Katie Blackstone, product manager for Africa at Travel Beyond, said: "historically, safari camps have been focused on the wildlife and the game drive experience, but well-known resort chains that specialize in wellness are beginning to invest in safari destinations, as well.
The introduction of this style of safari accommodation may call to a different type of traveller as well as put pressure on other camps to offer more wellness-focused experiences.
Karkloof Safari Villas, in South Africas KwaZulu Natal Province, is both a safari experience and wellness retreat. Days spent there consist of game drives balanced out with yoga classes, waterfall excursions and spa treatments.
But not all tourists visit Africa just to experience its breathtaking landscapes. There has also been an increased interest in African city breaks. In 2018, for example, Johannesburg attracted 4.05 million international overnight visitors, making it Africas most popular destination city.
Whereas a few years ago we would expect, in the main, to take overnight bookings, todays visitor to Joburg typically spends two to three nights with us, booking an array of activities whether their thing is food, art, culture or history, said Rinse Wassenaar, Marketing Manager for the Morukuru Family, which has a property, AtholPlace Hotel & Villa, in the citys suburbs.
This points to a rise in bleisure travellers visiting the continent. These are business travellers who wish to combine attending a conference or business meeting with a few days of sightseeing, getting to know the city or nearby surroundings. According to a study commissioned by the German Travel Association in 2018, 18-34-year-olds now comprise the largest segment of business travellers around 48 percent of millennials regularly extend their business trips for leisure. They expect more from the MICE industry than ever before, including innovative takes on local cuisine and authentic cultural experiences alongside state-of-the-art conference facilities.
One African company in particular is set to harness the growing bleisure trend. The Latitude Hotel Group is a boutique hospitality brand, which strives to facilitate integration between local communities and international business travellers. Its hotel Latitude 15 , in Lusaka, gives traditional African craftmanship a cosmopolitan twist with its interior dcor. Hotel guests can access its private members club, Open Space, which hosts a series of music, cultural and business events, as well as housing The Works, a contemporary co-working space for business travellers to use.
According to industry experts, the future of tourism in Africa looks bright. The continent has all the right ingredients to capitalise on current trends: luxury accommodation, stunning wilderness areas and plenty of ecotourism and wellness initiatives to engage millennial travellers.
Read the original here:
- Travelers Should Wear to Care" in the New Normal, Says WTTC - Travel Agent - July 10th, 2020
- Cross-border travel after COVID is confusing - this approach can help - World Economic Forum - July 10th, 2020
- Disney World's July 11 reopening: 6 things to watch - CNN - July 10th, 2020
- The Continued Shutdown of Latin America and Caribbean is Hurting Regional Airlines - AviationPros.com - July 10th, 2020
- A New Visa Would Let You Travel to Barbados and Work There Remotely For a Year - Cond Nast Traveler - July 10th, 2020
- Travel + Leisure names Vermont resort one of the best in the world - The Boston Globe - July 10th, 2020
- Hotels & Resorts of Halekulani Recognized by Travel + Leisure "World's Best Awards" For Excellence In Luxury Hospitality - PRNewswire - July 10th, 2020
- Getting Back On The Road: 9 Things To Plan For As Travel Resumes - Hospitality Net - July 10th, 2020
- The Pandemics Impact On M&AAnd What Will Happen Next - Chief Executive Group - July 10th, 2020
- KidSenses to hosts virtual summer camps - The Tryon Daily Bulletin - Tryon Daily Bulletin - July 10th, 2020
- Tourism in the new dynamic Kenyas path to revival: Updates from the Ministry of Tourism and Wildlife (Part 1) - JD Supra - July 10th, 2020
- World's first cargo Airbus A380 is now on Covid-19 missions - CNN - July 10th, 2020
- Four Vancouver hotels on new list of Top 10 Canada City Hotels - Vancouver Is Awesome - July 10th, 2020
- Expedia 2020 Summer Travel Report Reveals Same-State Stays, Road Trips and Flexibility Pave the Way to Recovery - Hospitality Net - July 10th, 2020
- Global Desert Tourism Market Projected to Reach USD XX.XX billion by 2025- Expedia Group, Booking Holdings (Priceline Group), China Travel, China CYTS... - July 10th, 2020
- 26 destinations that are reopening for travel this summer | Etcetera - Daily Hive - June 21st, 2020
- American Express Makes History With the First Black Woman on its Executive Committee - Black Enterprise - June 21st, 2020
- Which international destinations are reopening to tourists? - CNN - June 21st, 2020
- Boom in all-inclusive holidays as skiers look for security and luxury in post-pandemic world - Telegraph.co.uk - June 21st, 2020
- Tony Robinson takes house-bound viewers Around The World By Train - Stuff.co.nz - June 21st, 2020
- Experiential Travels Market Expected to Witness the Highest Growth 2025 - Jewish Life News - June 21st, 2020
- The end of tourism? | Travel - The Guardian - June 21st, 2020
- Paddling the river of mirrors: 'The spot to head if you need to leave the world behind' - The Guardian - June 21st, 2020
- What happened on Santorini when the tourism 'machine' stopped - CNN - June 21st, 2020
- Take a virtual tour to any place around the world and earn $1000 as award - Happytrips - June 21st, 2020
- For tourism, here is an Incredible India 2.0 plan - Hindustan Times - June 21st, 2020
- Foreign holidays 'to restart on July 4' - The Telegraph - June 21st, 2020
- Space tourism firm Space Perspective will send passengers into the stratosphere aboard giant balloon from 2024 - The Sun - June 21st, 2020
- Ensure the tray table is up and your mask on: air travel in the era of COVID-19 - CityNews Edmonton - June 21st, 2020
- Travel, Tourism & Hospitality The future of tourism in the Americas - Travel & Tourism News Middle East - June 21st, 2020
- Into the Wild bus removed from the Alaskan wild, citing safety issues - Happytrips - June 21st, 2020
- More than a 66-million-year-old egg found in Antarctica, scientists finally resolve the mystery behind 'The Thing' - Happytrips - June 21st, 2020
- Go on a treasure hunt of the trolls in Copenhagen - Happytrips - June 21st, 2020
- In Congress, a New Bill Asks for Mass Survey of Blockchain Technology in the US - Cointelegraph - May 21st, 2020
- Blockchain Technology market worldwide is projected to grow by US$14.3 Billion - GlobeNewswire - May 21st, 2020
- Full Court WordPress: Coil Deal Boosts Functional Blockchain And XRP - Forbes - May 21st, 2020
- The Impact of COVID-19 on Blockchain and Cryptocurrency - SupplyChainBrain - May 21st, 2020
- Covid-19 Might Be the Best Thing To Happen to the Blockchain Industry - CTech - May 21st, 2020
- Blockchain flashback: Legislative issues unchanged in time of coronavirus - Roll Call - May 21st, 2020
- Blockchain Bites: Last Day of Consensus, Will Crypto Save the Internet? - CoinDesk - CoinDesk - May 21st, 2020
- Blockchain Bites: What You Need to Know About the Last Day of Consensus: Distributed - CoinDesk - CoinDesk - May 21st, 2020
- Corona SeroStatus App Launches, Leverages Blockchain and Testing to Offer a Pathway to Reopen Economies While Protecting User Privacy - PR Web - May 21st, 2020
- New COVID-19 Antibody Test Platform Combines Antibody Testing and Blockchain Technology - HospiMedica - May 21st, 2020
- Travel startups look to find new stars among the industry-wide layoffs - PhocusWire - May 19th, 2020
- These 10 video games will satisfy your wanderlust - USA Today 10Best - May 19th, 2020
- Travel will never be the same, thanks to COVID-19 - Global News - May 19th, 2020
- Key dates: When will destinations around the world reopen to tourism? - Telegraph.co.uk - May 19th, 2020
- Trump administration to extend border and travel restrictions related to coronavirus - CNN - May 19th, 2020
- WTTC welcomes European Commission guidelines to safely restart Travel & Tourism in Europe in 2020 and beyond - Hospitality Net - May 19th, 2020
- Special deals and domestic travel: 'The world has shrunk, but not necessarily in a bad way' - The Guardian - May 19th, 2020
- Endangered species may be yet another virus victim - The Japan Times - May 19th, 2020
- Travel restrictions live: Lift holiday ban before planning 'air bridges', Government urged - The Telegraph - May 19th, 2020
- 2020 is a catastrophe for tourism businesses. Here's what the industry needs to get back on its feet - CNN - May 19th, 2020
- Noma, one of the world's best restaurants, to return as a wine bar - CNN - May 19th, 2020
- Dream Vacations, CruiseOne and Cruises Inc. adapt to current environment with enhanced support - Travel Daily News International - May 19th, 2020
- Enhancing our mission of beauty innovation for a better world Shiseido becomes Platinum Partner for Moodie Davitt Virtual Travel Retail Expo - The... - May 19th, 2020
- Aviation industry opens up slowly, and steadily - Times of India - May 19th, 2020
- Goldman Sachs warns jet fuel demand may never fully recover from the crisis - CNBC - May 11th, 2020
- Travel changed after 9/11; Here's how it will look after the Covid-19 pandemic finally recedes - CNBC - May 11th, 2020
- 5 charts show which travel sectors were worst hit by the coronavirus - CNBC - May 11th, 2020
- When will we start traveling again? Here's what experts are saying - CNBC - May 11th, 2020
- World tourism faces worst crisis since records began, says UNWTO - The Guardian - May 11th, 2020
- Greece could be one of the first countries that welcomes tourists after coronavirus shutdown - Greek City Times - May 11th, 2020
- WTTC launches urgent appeal to support the African travel and tourism sector - ITIJ - May 11th, 2020
- World Travel & Tourism Council believes international holidaymakers could return to Spain this summer given huge interest from Brits & Germans... - May 11th, 2020
- Dreaming of the deeps: World's most epic scuba diving destinations - CNN - May 11th, 2020
- EHang Joins Hands with LN Holdings in Building the World's First "UAM" Theme Hotel - GlobeNewswire - May 11th, 2020
- Abu Dhabi bets on virtual events to revive tourism - CNN - May 11th, 2020
- Travel from New York City seeded wave of U.S. outbreaks - Seattle Times - May 11th, 2020
- The UAE has Offered to Host the IPL Reveals BCCI - Essentially Sports - May 11th, 2020
- Pursuing goats and getting stuck in the Arabian desert - Jewish News - May 11th, 2020
- Anger as Italy slowly emerges from long Covid-19 lockdown - The Guardian - May 3rd, 2020
- Putting the economy back together again: What the future holds for Americans - CNBC - May 3rd, 2020
- While at Home, Lets Color the World - The New York Times - May 3rd, 2020
- If Australia and New Zealand restart travel, they should include the Pacific in their bubble - The Guardian - May 3rd, 2020
- Animal Crossing replaced my real-life vacation, and that's OK - Tom's Guide - May 3rd, 2020
- Cuban Travel : 5 Tips That Will Make Your Trip To Cuba Easy - CEOWORLD magazine - May 3rd, 2020
- Coronavirus live news: Russia and Afghanistan announce their biggest rises in cases - The Guardian - May 3rd, 2020
- The imaginary American town that became a tourist attraction - The Guardian - May 3rd, 2020
- Travel to a land of sun and dust with The Leopard - The Economist - May 3rd, 2020