WOMEN IN SOUTHEAST ASIA ARE EMBRACING SOLO TRAVEL AND WOMENSONLY TRIPS

Thailand, May 8, 2014 TripAdvisor, the worlds largest travel site*, has revealed that women in Southeast Asia are embracing independent travel, according to the findings of its inaugural Women and the World Travel Survey. The study of over 600 women from Singapore, Malaysia, Thailand and Indonesia found that one in three (36%) travel alone for leisure, with 43 per cent planning at least 2 solo trips this year.

According to the survey, four in five women (80%) in Southeast Asia cited the ability to do whatever they want without worrying about others as the main reason for travelling without friends or family. When it comes to the destinations for solo travel, four in five (81%) are planning to venture within Asia, followed by exploring their home country (36%) and Europe (36%).

Of those who travelled alone, three in four (75%) women reported that the experience has changed them, with feeling more confident, learning something about themselves and becoming more aware of their surroundings as the top three changes they experienced.

The survey also found that two in five women (41%) go on leisure trips with other women, with more than half (53%) planning at least 2 trips this year. Majority of them cited the ability to enjoy the same activities, followed by bonding with other women as the motivating factors for travelling with other women. Their favourite activities when travelling with other women are shopping (76%), experiencing local cuisine (67%) and indulging in beauty and wellness activities (54%).

Women in Southeast Asia are embracing the positive effects from travelling by themselves or with other women, said Cindy Tan, Vice President, APAC at TripAdvisor. With female travel on the rise whether for business or leisure, it is clear that this traveller segment can no longer be ignored.

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1The TripAdvisor Women and the World Travel Survey was conducted with 636 female travellers from Singapore, Malaysia, Thailand and Indonesia from 26 February to 5 March 2014.

About TripAdvisor TripAdvisoris the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 39 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 22 other travel media brands: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.gateguru.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.jetsetter.com, http://www.niumba.com,www.onetime.com, http://www.oyster.com, http://www.seatguru.com, http://www.smartertravel.com, http://www.tingo.com,www.travelpod.com, http://www.tripbod.com, http://www.vacationhomerentals.com, http://www.virtualtourist.com, and http://www.kuxun.cn.

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