Droning On
Someone thinks it's a great idea to fly 500 drones over New York City to create a huge ad in the sky on Thursday evening. Because New Yorkers certainly don't have any historical reason to mistrust unknown aircraft over their skyline, right?
As Gothamist reports, the drone swarm is part of a "surreal takeover of New York City’s skyline" on behalf of — we shit you not — the mobile game Candy Crush.
Fernanda Romano, Candy Crush's chief marketing officer, told Gothamist that the stunt will "turn the sky into the largest screen on the planet" using the small, light-up drones.
Though this is not the first time the Manhattan skyline has been used as ad space — that distinction goes to the National Basketball Association and State Farm, which did a similar stunt this summer during the NBA draft — local lawmakers are ticked off about it nonetheless.
"I think it’s outrageous to be spoiling our city’s skyline for private profit," Brad Hoylman, a state senator that represents Manhattan's West Side in the NY Legislature, told the local news site. "It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife."
Freak Out
Indeed, as the NYC Audubon Society noted in a tweet, the Candy Crush crapshoot "could disrupt the flight patterns of thousands of birds flying through NYC, leading to collisions with buildings" as they migrate.
Beyond the harm this will do to birds and the annoyance it will undoubtedly cause the famously-grumpy people of New York, this stunt is also going down with very little warning, considering that Gothamist is one of the only news outlets even reporting on it ahead of time.
While most viewers will hopefully be able to figure out what's going on pretty quickly, the concept of seeing unknown aircraft above the skyline is a little too reminiscent of 9/11 for comfort — and if Candy Crush took that into consideration, they haven't let on.
So here's hoping this event shocks and awes Thursday night city-goers in a good way, and not in the way that makes them panic.
More drone warfare: Russia Accused of Pelting Ukraine Capital With "Kamikaze" Drones
The post Huge Drone Swarm to Form Giant Advertisement Over NYC Skyline appeared first on Futurism.
See the original post:
Huge Drone Swarm to Form Giant Advertisement Over NYC Skyline
- Seaching for Condors in the Andes - November 8th, 2009 [November 8th, 2009]
- Visiting "The Mayor" again - November 8th, 2009 [November 8th, 2009]
- The fantasy boot in my dream of childhood - November 8th, 2009 [November 8th, 2009]
- Day 53 54 55 - November 8th, 2009 [November 8th, 2009]
- www.acb.my - November 8th, 2009 [November 8th, 2009]
- day 22 - November 8th, 2009 [November 8th, 2009]
- Hoover Dam Grand Canyon Byrce Canyon and another little incident... - November 8th, 2009 [November 8th, 2009]
- Amazing first week - November 8th, 2009 [November 8th, 2009]
- It's Been Awhile - November 8th, 2009 [November 8th, 2009]
- Busan - November 8th, 2009 [November 8th, 2009]
- Existential Migration: Feeling at Home as the Foreigner - November 8th, 2009 [November 8th, 2009]
- Passport Chop - November 8th, 2009 [November 8th, 2009]
- Travel Photography with a Disposable Camera (it’s NOT an oxymoron) - November 8th, 2009 [November 8th, 2009]
- Miss Travel Girl - November 8th, 2009 [November 8th, 2009]
- Cape to Cairo - November 8th, 2009 [November 8th, 2009]
- Alison Travels - November 8th, 2009 [November 8th, 2009]
- True Nomads - November 8th, 2009 [November 8th, 2009]
- How the Economy Affected 16 Travellers in 2009 - November 8th, 2009 [November 8th, 2009]
- Do Travel Disasters Make the Best Travel Stories? - November 8th, 2009 [November 8th, 2009]
- The Mother of All Trips - November 8th, 2009 [November 8th, 2009]
- A story by Kudra Ricketts - December 13th, 2009 [December 13th, 2009]
- Auckland City - December 13th, 2009 [December 13th, 2009]
- Another Published Article Penny - December 13th, 2009 [December 13th, 2009]
- A Sparkling Xmas Surprise Penny - December 13th, 2009 [December 13th, 2009]
- Sandboarding - December 13th, 2009 [December 13th, 2009]
- The Way Of Make Money In Runescape - December 13th, 2009 [December 13th, 2009]
- Highway 1 California - December 13th, 2009 [December 13th, 2009]
- cancun on thanksgiven - December 13th, 2009 [December 13th, 2009]
- On tour with Louise and Zane 46 students - December 13th, 2009 [December 13th, 2009]
- Hvad vi har lavet siden Gili - December 13th, 2009 [December 13th, 2009]
- Thailand Check. Laos here we come. - December 13th, 2009 [December 13th, 2009]
- Team America - December 13th, 2009 [December 13th, 2009]
- Tour Operator of Bangladesh Sundarbans Adventure Tour Package - December 13th, 2009 [December 13th, 2009]
- The Last Leg - December 13th, 2009 [December 13th, 2009]
- Dec 13 2009 - December 13th, 2009 [December 13th, 2009]
- Latest Border News - December 13th, 2009 [December 13th, 2009]
- The Wandering Soul’s Wander Tales - December 13th, 2009 [December 13th, 2009]
- Adventure Rob - December 13th, 2009 [December 13th, 2009]
- The Golden Papaya - December 13th, 2009 [December 13th, 2009]
- Support Passports with Purpose 2009 - December 13th, 2009 [December 13th, 2009]
- Vagabonding at 60 - December 13th, 2009 [December 13th, 2009]
- The Books that Inspired Us to Travel in 2009 - December 14th, 2009 [December 14th, 2009]
- Zululand drakensberg Lesotho and the wild coast - December 14th, 2009 [December 14th, 2009]
- The Beautiful Higlands - December 14th, 2009 [December 14th, 2009]
- Loch Ness to Inverness and Culloden - December 14th, 2009 [December 14th, 2009]
- Aqaba The Little Merman - December 14th, 2009 [December 14th, 2009]
- Royal Deeside and the Castle Trail - December 14th, 2009 [December 14th, 2009]
- Southward in the Rain to Glamis Castle and Crail - December 14th, 2009 [December 14th, 2009]
- Iguassu Falls - December 14th, 2009 [December 14th, 2009]
- Stirling Castle and Edinburgh - December 14th, 2009 [December 14th, 2009]
- Edinburgh Old Town - December 14th, 2009 [December 14th, 2009]
- Galapagos II - December 14th, 2009 [December 14th, 2009]
- El Chalten and Fitz Roy Massif - December 14th, 2009 [December 14th, 2009]
- Semuc Champey - December 14th, 2009 [December 14th, 2009]
- Mechanical Problems in Flight - December 14th, 2009 [December 14th, 2009]
- "ACDC Tour Budapest without a satnav" - December 14th, 2009 [December 14th, 2009]
- Liat Airlines Stay Away - December 14th, 2009 [December 14th, 2009]
- Bariloche - December 14th, 2009 [December 14th, 2009]
- Lundi Macon - December 14th, 2009 [December 14th, 2009]
- Planning Australia Tour in Best way - December 14th, 2009 [December 14th, 2009]
- Family Fun In Breckenridge Colorado - December 14th, 2009 [December 14th, 2009]
- 5 Weeks in Australia - December 14th, 2009 [December 14th, 2009]
- The Movies and Music that Inspired Us to Travel in 2009 - December 16th, 2009 [December 16th, 2009]
- A wonderful Japanes experience - December 16th, 2009 [December 16th, 2009]
- So traveling again to a new part of the world - December 16th, 2009 [December 16th, 2009]
- Kangaroo roo roo a pinapple shake a tree.... - December 16th, 2009 [December 16th, 2009]
- Cutting wedding cost in the depression - December 16th, 2009 [December 16th, 2009]
- Pineapple Farm - December 16th, 2009 [December 16th, 2009]
- South India Chennai Pondicherry Auroville... - December 16th, 2009 [December 16th, 2009]
- Back to Amarpurkashi Village Life... - December 16th, 2009 [December 16th, 2009]
- MIA - December 16th, 2009 [December 16th, 2009]
- The most northern of Thailand - December 16th, 2009 [December 16th, 2009]
- Photo's - December 16th, 2009 [December 16th, 2009]
- Trip to Marleshwar - December 16th, 2009 [December 16th, 2009]
- Season's Greetings from Berkeley - December 16th, 2009 [December 16th, 2009]
- Small hiccup - December 16th, 2009 [December 16th, 2009]
- Thailand Laos and Vietnam in Three Weeks - December 16th, 2009 [December 16th, 2009]
- On the road again - December 16th, 2009 [December 16th, 2009]
- Part Two The Map Part Way in Cabal - December 16th, 2009 [December 16th, 2009]
- Heading Back North - December 16th, 2009 [December 16th, 2009]