In early March, 85,000 mobile executives from across the world gathered in Barcelona for a week of mobile innovation and merriment. EyeforTravel's Gina Baillie was there
From last-minute trends to wearable technologies and how to target the next billion smart phone users, it was all happening at MWC. There was plenty to take in but from a travel brand's perspective, here's our take on what you missed.
1. Mobile is not just for the last minute
Speaking at the EyeforTravel@Mobile World Congress conference, Amy Sawyer, Global Product Manager Mobile, Carlson Wagonlit Travel, revealed interesting data from CWT and Worldmate on the evolving mobile booking lead times for hotels. In 2009, 55% of hotel bookings via mobile devices were within 24 hours of the stay. In October 2013, this had fallen to 35% with 40% of travellers booking more than a week in advance (compared with just 14% in 2009).
2. Wearable technology the world is your oyster
From smart watches to high-tech tracking of children, wearables were the hot gadgets at MWC this year. Still in their infancy, and primarily focusing on fitness and healthcare, the one to watch from a travel perspective would be Sony's SmartWatch 2. Its built in Garmin navigation could allow you to know where your customers are even without them turning on their phones though there may be privacy issues.
SmartGlasses were much talked about. Aiming to overcome the issue of the lack of a keyboard or controls, the Lumus smartglasses integrate EyeSight gesture recognition, using hand and finger commands to touch icons in the air. Although there is still no news on when Google Glass will be launched to the public, travel brands are finding great uses for them already. The beaches of Fort Myers and Sanibel in Florida for example saw fantastic results from inviting Google Glass explorers to their destination as can be seen in this case study.
3. Clutching at straws? Can a mobile phone case compete with iBeacon?
Launched last December, and recently featured on Tnooz, Apple's iBeacon technology for iPhones uses Bluetooth Low Energy technology to push notifications and deals to people's devices as they walk within range. Hotels, airports, destinations and airlines could take advantage of this on-the-go technology, which is an alternative to if not a direct rebuff of the near-field communication (NFC) technology included in most Android devices today. When Apple launched iBeacon, many wondered if this sounded a death knell for NFC, which is typically built in to Android phones to allow for tap-to-pay functionality at certain major retailers. This hasn't taken off. Now, however, a California based mobile accessories brand, Incipio, seems intent on keeping NFC alive. It has developed a case, which was given away free to MWC visitors, that gives iPhone devices NFC functionality. Should you be worried about which technology to develop for? Watch this space.
4. Surprise, surprise: Nokia launches Android phone to tap the next billion
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4 travel industry takeaways from Mobile World Congress
- Seaching for Condors in the Andes - November 8th, 2009 [November 8th, 2009]
- Visiting "The Mayor" again - November 8th, 2009 [November 8th, 2009]
- The fantasy boot in my dream of childhood - November 8th, 2009 [November 8th, 2009]
- Day 53 54 55 - November 8th, 2009 [November 8th, 2009]
- www.acb.my - November 8th, 2009 [November 8th, 2009]
- day 22 - November 8th, 2009 [November 8th, 2009]
- Hoover Dam Grand Canyon Byrce Canyon and another little incident... - November 8th, 2009 [November 8th, 2009]
- Amazing first week - November 8th, 2009 [November 8th, 2009]
- It's Been Awhile - November 8th, 2009 [November 8th, 2009]
- Busan - November 8th, 2009 [November 8th, 2009]
- Existential Migration: Feeling at Home as the Foreigner - November 8th, 2009 [November 8th, 2009]
- Passport Chop - November 8th, 2009 [November 8th, 2009]
- Travel Photography with a Disposable Camera (it’s NOT an oxymoron) - November 8th, 2009 [November 8th, 2009]
- Miss Travel Girl - November 8th, 2009 [November 8th, 2009]
- Cape to Cairo - November 8th, 2009 [November 8th, 2009]
- Alison Travels - November 8th, 2009 [November 8th, 2009]
- True Nomads - November 8th, 2009 [November 8th, 2009]
- How the Economy Affected 16 Travellers in 2009 - November 8th, 2009 [November 8th, 2009]
- Do Travel Disasters Make the Best Travel Stories? - November 8th, 2009 [November 8th, 2009]
- The Mother of All Trips - November 8th, 2009 [November 8th, 2009]
- A story by Kudra Ricketts - December 13th, 2009 [December 13th, 2009]
- Auckland City - December 13th, 2009 [December 13th, 2009]
- Another Published Article Penny - December 13th, 2009 [December 13th, 2009]
- A Sparkling Xmas Surprise Penny - December 13th, 2009 [December 13th, 2009]
- Sandboarding - December 13th, 2009 [December 13th, 2009]
- The Way Of Make Money In Runescape - December 13th, 2009 [December 13th, 2009]
- Highway 1 California - December 13th, 2009 [December 13th, 2009]
- cancun on thanksgiven - December 13th, 2009 [December 13th, 2009]
- On tour with Louise and Zane 46 students - December 13th, 2009 [December 13th, 2009]
- Hvad vi har lavet siden Gili - December 13th, 2009 [December 13th, 2009]
- Thailand Check. Laos here we come. - December 13th, 2009 [December 13th, 2009]
- Team America - December 13th, 2009 [December 13th, 2009]
- Tour Operator of Bangladesh Sundarbans Adventure Tour Package - December 13th, 2009 [December 13th, 2009]
- The Last Leg - December 13th, 2009 [December 13th, 2009]
- Dec 13 2009 - December 13th, 2009 [December 13th, 2009]
- Latest Border News - December 13th, 2009 [December 13th, 2009]
- The Wandering Soul’s Wander Tales - December 13th, 2009 [December 13th, 2009]
- Adventure Rob - December 13th, 2009 [December 13th, 2009]
- The Golden Papaya - December 13th, 2009 [December 13th, 2009]
- Support Passports with Purpose 2009 - December 13th, 2009 [December 13th, 2009]
- Vagabonding at 60 - December 13th, 2009 [December 13th, 2009]
- The Books that Inspired Us to Travel in 2009 - December 14th, 2009 [December 14th, 2009]
- Zululand drakensberg Lesotho and the wild coast - December 14th, 2009 [December 14th, 2009]
- The Beautiful Higlands - December 14th, 2009 [December 14th, 2009]
- Loch Ness to Inverness and Culloden - December 14th, 2009 [December 14th, 2009]
- Aqaba The Little Merman - December 14th, 2009 [December 14th, 2009]
- Royal Deeside and the Castle Trail - December 14th, 2009 [December 14th, 2009]
- Southward in the Rain to Glamis Castle and Crail - December 14th, 2009 [December 14th, 2009]
- Iguassu Falls - December 14th, 2009 [December 14th, 2009]
- Stirling Castle and Edinburgh - December 14th, 2009 [December 14th, 2009]
- Edinburgh Old Town - December 14th, 2009 [December 14th, 2009]
- Galapagos II - December 14th, 2009 [December 14th, 2009]
- El Chalten and Fitz Roy Massif - December 14th, 2009 [December 14th, 2009]
- Semuc Champey - December 14th, 2009 [December 14th, 2009]
- Mechanical Problems in Flight - December 14th, 2009 [December 14th, 2009]
- "ACDC Tour Budapest without a satnav" - December 14th, 2009 [December 14th, 2009]
- Liat Airlines Stay Away - December 14th, 2009 [December 14th, 2009]
- Bariloche - December 14th, 2009 [December 14th, 2009]
- Lundi Macon - December 14th, 2009 [December 14th, 2009]
- Planning Australia Tour in Best way - December 14th, 2009 [December 14th, 2009]
- Family Fun In Breckenridge Colorado - December 14th, 2009 [December 14th, 2009]
- 5 Weeks in Australia - December 14th, 2009 [December 14th, 2009]
- The Movies and Music that Inspired Us to Travel in 2009 - December 16th, 2009 [December 16th, 2009]
- A wonderful Japanes experience - December 16th, 2009 [December 16th, 2009]
- So traveling again to a new part of the world - December 16th, 2009 [December 16th, 2009]
- Kangaroo roo roo a pinapple shake a tree.... - December 16th, 2009 [December 16th, 2009]
- Cutting wedding cost in the depression - December 16th, 2009 [December 16th, 2009]
- Pineapple Farm - December 16th, 2009 [December 16th, 2009]
- South India Chennai Pondicherry Auroville... - December 16th, 2009 [December 16th, 2009]
- Back to Amarpurkashi Village Life... - December 16th, 2009 [December 16th, 2009]
- MIA - December 16th, 2009 [December 16th, 2009]
- The most northern of Thailand - December 16th, 2009 [December 16th, 2009]
- Photo's - December 16th, 2009 [December 16th, 2009]
- Trip to Marleshwar - December 16th, 2009 [December 16th, 2009]
- Season's Greetings from Berkeley - December 16th, 2009 [December 16th, 2009]
- Small hiccup - December 16th, 2009 [December 16th, 2009]
- Thailand Laos and Vietnam in Three Weeks - December 16th, 2009 [December 16th, 2009]
- On the road again - December 16th, 2009 [December 16th, 2009]
- Part Two The Map Part Way in Cabal - December 16th, 2009 [December 16th, 2009]
- Heading Back North - December 16th, 2009 [December 16th, 2009]