Hollywood is the epicenter of the worlds cinema, and it has seemingly unlimited power and influence over the industry as a whole. The Los Angeles-based movie hub has reached this mammoth stature through cross-franchise expansions over the years, and has made sure that its films have reached as many people as possible. In recent times, Hollywood has permeated the online casino industry on a huge scale. It identified this booming sector as a great place for reaching diverse demographics, and has found success in doing so.

Slot machines have been one of the most varied types of casino game for decades, but since they moved online the amount of choice when it comes to themes is astounding. Because there is so much selection, some developers have found that offering familiarity and recognizable names is a good way to attract players.

This has led slot game developers and Hollywood film studios to collaborate on numerous occasions in order to create cross-platform synergy and boost franchises. The list of blockbuster movies which have made it onto the reels is endless, and it includes high profile titles like Jurassic Park, Tomb Raider, The Incredible Hulk, and The Dark Knight.

It is clear that Hollywood branding on slots helps to boost the financial returns of a movie. Jurassic World is a prime example of this. Microgamings Jurassic Park and Jurassic World slots have been some of the most popular offerings at online casinos over the last ten years, with the former winning Digital Product of the Year at the Global Gaming Awards in 2015. With these games reaching so many people in the thriving online casino sector, it arguably attracted more viewers to the 2015 film from Colin Trevorrow which raked in $1.6 billion at the box office.

After playing a significant role in the rise of online slots, it appears as though Hollywood would also like to get its brands onto other games found at online casinos. Roulette is a game which hasnt changed much since it was invented more than two centuries ago. But the newer generations of online casino player are seeking more variance when it comes to the games. This has led to some innovations in roulette for Hollywood to capitalize on.

Just like with slots, roulette games now have themes. When gamblers log on to online casinos to play online roulette, they are faced with numerous options that go beyond the traditional wheel. One of the striking titles is Superman roulette, which borrows the theme from the long-lasting and hugely successful Hollywood film franchise. It would be reasonable to expect this game to lead to others, with rival superheroes likely to be prominent.

Nicky Peterson

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How Has Hollywood Permeated the Online Casino Industry? - LA Progressive