The creator of Pepe the Frog the comic character that became an alt-right-troll meme attempts to reclaim his creation in the new trailer for Feels Good Man, a documentary about cartoonist Matt Furie and the unintentional evolution of his anthropomorphized amphibian.

In the trailer for the Sundance award-winning film, Furies beloved happy little frog is co-opted by white-supremacy groups, which the cartoonist helplessly witnesses. Im just a spectator to how things evolved on the internet, Furie says in the preview.

In November 2016, a nasty election cycle had exposed a seismic cultural rift, and the country suddenly felt like a much different place. For underground cartoonist Matt Furie, that sensation was even more surreal. Furies comic creation Pepe the Frog, conceived more than a decade earlier as a laid-back humanoid amphibian, had unwittingly become a grotesque political pawn, the documentarys synopsis states. Feels Good Man is a Frankenstein-meets-Alice in Wonderland journey of an artist battling to regain control of his creation while confronting a disturbing cast of characters who have their own peculiar attachments to Pepe.

The Arthur Jones-directed doc arrives on September 4th.

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Pepe the Frog Creator Tries to Reclaim Meme in Feels Good Man Doc Trailer - Rolling Stone