In the burgeoning world of virtual reality, storytelling is both cutting-edge and old-fashioned – Los Angeles Times

Over the last several years, the Sundance Film Festival has been an early adopter, and key champion, of bringing virtual-reality content into the world of film. What had once been primarily a gaming movement has evolved into a cinema fixture. Sundance and its New Frontier program are big reasons why.

This year that movement turned up a few notches. The Sundance that ended recently was the first in which VR occupied its own physical space an intimate venue away from the Main Street tumult called the VR Palace. It was, coincidentally, also the first festival in which much of the content can now be viewed broadly, thanks to the release of dedicated headsets such as the Oculus Rift and PlayStation VR in the last year.

Maybe most importantly, it was the first year veteran creators truly began to push boundaries. Nearly every one of the modern VR pioneers Chris Milk, the directing tandem known as Felix & Paul, Oculus' in-house filmmakers brought new content to show off, along with worthy lesser-knowns. Much of it 16 pure VR pieces at the Palace and about a dozen more with VR components at the mainline New Frontier exhibition was impressive and instructive. (Many are also available for these new platforms, or can be viewed at an upcoming film festival/tech show.)

Virtual realityis still a ways off from mass consumer adoption. But one of its biggest hurdles not enough interesting content is firmly a thing of the past.

Here are seven new pieces that both showcase the range of what the medium can do at present and hint at where it could be going.

"Dear Angelica" (lead artist: Saschka Unseld)

Story Studio, the cinematic-content division of VR headset player Oculus, has been breaking ground from the beginning. The animation pioneer(it's made up of many Pixar alums)had one of the first narrative films in VR, a distant-planet story called "Lost," several years back. It won the first Emmy for an original VR piece with Henry last year. And now it has its most ambitious effort,and arguably the most moving tale yet created for VR.

Directed by Story Studio chief Unseld with the help of artists Wesley Allsbrook and Angela Petrella, Angelica tells hauntingly of a young woman grieving the loss of her actress mother. She describes how she now watches her moms movies to bring her memory back, then feels the sense of emptiness when the images flicker off. The story is a potent one, about love and loss, parent and child.

But its the way content merges with form that makes "Angelica" so notable. Using an illustration tool called Quill designed for this film (Oculus will now make it available for other creators), "Angelica" tells its story with swirling colors and vivid dimensionality. There's the opportunity to quite literally walk in and around images as they move slowly enough to allow you to inhabit the world. Unlike many VR pieces, you're not just inside the film, youre crawling around in a character's mind. Also present is a dizzyingly beautiful sense of scale; shapes slowly enlarge and diminish as the story unfolds.

In "Angelica's" most powerful moment, an astronaut is seen floating away, capturing the majesty of life and the melancholy of passing into death. Aesthetics and emotions two staples of cinema that have yet to become part of VR are key here. Memories dont have linearity; theyre moments frozen in time, said Unseld, one of the more philosophically inclined of the cinematic VR movement. We all have them in our lives. And the way we experience VR is not the way we experience the world; its more the way we think, our memories. Thats what we wanted to capture.

"Out of Exile: Daniel's Story" (lead artist: Nonny de la Pea)

Albert Maysles liked to talk about documentary as primarily an empathy tool. Virtual reality takes that idea and ups the ante. And few can throw down with empathy like De la Pea.

Known as the godmother of VR, De la Pea helped create the medium, inventing headset tech at a USC lab. (She now runs her own show over in Santa Monica.) The early days were MacGyver-ish it wasn't that many years ago when she had to rig up sensors and run alongside the user to allow the kind of free-range movement that is now becoming de rigueur.

One element that's constant, though: De la Pea's interest in the medium as a way for ordinary people to understand conflict points. While past pieces have dealt with outbursts of physical violence the Syrian Civil War, a confrontation on the Mexican-U.S. border the creator has, with her new piece, shifted her focus.

In "Exile," she tells the real-life story of Daniel Ashley Pierce, who faced verbal and physical abuse from his family after he came out to them. Using audio from Pierce himself, it drops you into the living room during the confrontational moment, your head whipsawing between Daniel's heartfelt announcement and his relatives' unsympathetic reaction. Deceptively simple in concept, it puts you inside conflicts still sadly ongoing for many Americans.

"Documentary is about explosiveness abroad but also at home, and VR is a great way to show that," De la Pea said. Then, noting the timing on which she was giving the interview the same morning as the presidential inauguration she added, "Yes, now more than ever."

"Life of Us" (lead artists: Chris Milk, Aaron Koblin, with music by Pharrell Williams)

You could use all the words in the world to describe this gleeful riff on evolution and still feel as inadequate as a Homini seeking a second stick for a fire.

Chris Milk helped kick off the VR-indie film crossover years ago with such early pieces as "Evolution of Verse," "Clouds Over Sidra" and a nifty Beck concert he filmed by rigging his own cameras. These days he oversees Here Be Dragons, a VR production company, and Within, the distribution side of the business. None of that insider-speak will prepare you for this goofy-but-heady experience in which you and a partner in adjacent rooms basically go from early forms of life to futuristic robots.

There isn't a ton of narrative, more of a chronology, as the seven-minute piece allows you to begin moving first as simple organisms, then to more ape-like beings, then birds, then humans, then whatever comes next, as the experience has you crawling, scampering, running and flying alongside a partner. You can communicate with said partner: they're in an adjacent room but you hear them and they you, in voices that take in the qualities of the creature you're inhabiting at that moment in evolutionary times.

Sound trippy? Well, sound is also trippy--since shouts open up certain experiences, there are noises and screams and squeals. And that was just those coming from this reporter.

Technologically speaking, "Life of Us" shows what's possible in a sweeping, and tandem, VR experience. More conceptually? The idea is to use the medium to give you a playful, macro view of where we're headed as a species. Or as the creators put it in their mission statement: "This shared VR journey tells the complete story of the evolution of life on Earth."

"Heroes" (lead artist: Melissa Painter)

One of the essential questions in the VR movement is how it will fit with so-called AR. Augmented reality is a kind of hybrid VR it uses glasses to allow the sight of computer-generated images but still affords you the ability to see the real world simultaneously.

That complementary dynamic is manifest in "Heroes" a new piece by Painter, an "innovation strategist" (drop that job title at a cocktail party) at the design studio MAP.

Working with Laura Gorenstein Miller's Los Angeles-based Helios Dance Theater and shooting in spaces around the city, Painter has created a new take on live performance. A more traditional VR piece allows you to watch a pair of particularly acrobatic dancers from a multiplicity of angles, including a swimming pool and a theater stage.

The AR component, meanwhile, pushes boundaries. The tech is still being ironed out, but the possibilities are intriguing: "Heroes" has you entering a room and conjuring up those same young dancers from the VR pieces, this time as holograms with the help of a variety of voice commands. You can multiply them as they're spinning all around you. At one point you can even shrink the kids and have them dance in your hand.

But the point here is more than just giving you that Rick Moranis feeling. The idea of a dance performance that can happen in a room only for you, and customized to your (sometimes surreal) specifications, prompts conceptual questions: about the relationship between performer and audience, between disembodied VR consumer and the qualities of physical performance.

"Dance and sports, as two forms that have never let go of the idea of extreme human physical/athletic potential, have a lot to teach us in this moment about the importance of being embodied," Painter said, "They can help remind us how to design technological experiences and entertainment experiences that dont divorce us from our minds or our bodies."

"Tree" (lead artists: Milica Zec, Winslow Porter) and Mindshow (lead artists: the Mindshow staff)

On the surface these two wouldnt seem to have much in common. The first is an environmentally themed piece about the importance of trees. The latter is a storytelling tool that allows everyday people to become VR directors by creating characters and reaction shots.

But both underscore a key point: The virtue of VR is its ability to make the viewer a story driver. Thats often spoken of in more incidental terms, like where the viewer looks. But these pieces show that a viewer's actions can also change what theyre experiencing.

In Mindshow, the tool allows you the ability to select reactions and then embed them into a story line; one demo has you alternately playing a captain and an alien in their first encounter; how you choose behaviors for each one informs how the scene plays out.

"Tree, from the duo that offered the powerful war experience "Giant, tracks you as you move from a seed under the ground to a towering sentry of the rainforest, and eventually become a logging casualty. Notably, your movement changes the story: hold out your arms, for instance, and birds will land on them. How much you want to interact will change what you feel, said Zec.

Many consumers are still getting used to just wearing VR headsets. But both "Tree" and "Mindshow" demonstrate that there's room in the medium for viewers to do a lot more than adjust the focus.

"Miyubi" (lead artist: Felix & Paul)

What's that old line, the more rules you have the less you follow? For years VR was thought of as a medium of "couldnts:" You couldn't tell linear stories, you couldn't do comedy, you couldn't put people under the headset for more than 15 minutes.

Flix Lajeunesse and Paul Raphal, the Montreal-based duo who go by the collective name Felix & Paul and who created some of the first VR pieces for Hollywood movies ("Jurassic World" and "Wild") are here to flout all of that.

For their new piece, they partnered with Funny or Die and its editor in chief Owen Burke for a 40-minute dramatic comedy featurette that is one of the most traditional stories told in VR, and certainly one of the longest. A child in early 1980s suburbia receives a toy robot; overjoyed, he begins bringing him everywhere to class, to his room, to family dinners. The robot obliges by performing tricks that are pretty nifty circa the first Reagan administration. Oh, and did we mention you're seeing the world through his eyes?

Were just starting to figure out how to suspend disbelief in VR, which is something weve known in cinema for a long time, said Raphael. And one way to do that is to give you a sense of presence, to make you feel like youre a part of whats happening.

Miyubi is a story of obsolescence and childhood, boosted by a very clever meta in-joke that we are experiencing a story of a doomed cutting-edge technology through a device that will no doubt one day be viewed the same way.

But back to the present. Were they worried about the length, traditional narrative and all the other non-VR forms theyre trying in VR?

I think we would do two hours if the story demanded it,Lajeunesse said. When you shatter a barrier and cross frontiers you say youre now in this new land. Lets see what we can find in it.

steve.zeitchik@latimes.com

Twitter: @ZeitchikLAT

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In the burgeoning world of virtual reality, storytelling is both cutting-edge and old-fashioned - Los Angeles Times

Sportsnet to launch 360 Virtual Reality for six NHL games – Sportsnet.ca

Hockey fans are about to get an up-close look at Saturday night hockey.

On Wednesday, Sportsnet announced the launch of 360 Virtual Reality, in partnership with Molson Canadian.

Beginning on Feb. 18, fans can immerse themselves in NHL action via 360 VR, giving them a unique front-row experience in select Canadian arenas over the course of six marquee Saturday night matchups.

Sportsnet is ready to bring hockey fans closer to NHL action with ground-breaking virtual reality technology, in partnership with Molson Canadian. The experience begins Feb. 18.

This will be the first time 360 VR will be used in an NHL broadcast.

We are continually pushing innovation at Sportsnet to give sports fans the best and most immersive experience, Rob Corte, vice president of production at Sportsnet, said in a press release. Together with Molson, we are at the forefront of another first for hockey fans, and are excited to bring them this unique viewing experience.

Fans can watch games live in 360 VR on Sportsnet.ca and using the Sportsnet app by using special virtual reality viewfinders, which are available exclusively in select cases of Molson Canadian across Canada.

Molson Canadian is known for bringing epic hockey experiences to the people who love our beer, and we understand that hockey fans across the country may never a get a chance to sit front row during a Saturday night game. So now we are bringing the front row to you, live during some key hockey match-ups as we enter the playoff stretch of this season, Duncan Fraser, marketing manager at Molson Canadian, said via the release.

Three different 360 VR cameras will be used during each game to give viewers a fully immersive in-game experience, from enjoying live hockey action to taking in the arena's lively atmosphere. Fans can also access behind-the-scenes footage from select NHL clubs and watch on-demand highlights, which are also available in 360 VR.

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Sportsnet to launch 360 Virtual Reality for six NHL games - Sportsnet.ca

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion – Skift

Tim Baxter, president of Samsung Electronics America, announced at theCES 2017 technology show in Las Vegas lastmonth that the company topped five million sales of its $100 Samsung Gear virtual reality (VR) headsets since launching them 13 months ago.

Also at CES, Intel CEO Brian Krzanich held his companys press conference in virtual reality with 260 media wearing Oculus Rift headsets.

VR is moving into the mainstream consumer mindset in 2017, and travel brandsare leveraging that to engage themin new ways using 3D immersive technology. Brands are also discovering the power of VR to drive higher conversion rates.

Virtual reality is changing the game for a variety of industries including health care, agriculture, manufacturing, and business, said Gary Shapiro, president and CEO of the Consumer Technology Association, which producesCES, in a Reddit chat. Doctors are using VR to enhance traditional therapies, architects use VR to design stronger buildings, and travel agencies are using it to simplify vacation planning.

For example, the Las Vegas Convention & Visitors Authority (LVCVA) reports that its Vegas VR app, showing experiential videos ranging from helicopter rides over the Strip to bartenders mixing drinks, has been downloaded over 19,000 times since March 2016, and the videos have been viewed more than 17 million times.

We were relying on Instagram, Facebook, and Snapchat to tell our story, but we felt that VR and 360 video really helped us improve our connection with consumers, and move them down the path toward conversion, saidNick Mattera, senior director, digital engagement at LVCVA. Were also looking to partners to help us on the conversion side, and really begin to quantify how Vegas VR can not only get people excited about Las Vegas, but ultimately book.

The meetings and events industry is now moving in on the action. This month, the Freeman event company, which handles logistics and production duties for CES, among other large shows, announced a new slate of virtual reality products and services. Coinciding with that, Freeman published a white paper on VR event applications.

The new products include a VR Product Explorer for event planners to create immersive simulations of products too bulky for trade shows; a VR Design Explorer that provides a virtual walk-through of meeting and exhibition spaces; and VR Live Streaming where anyone with a VR headset can view live events from anywhere simultaneously within a 3D environment.

VR is a platform for dynamic and highly engaging storytelling, so theres a whole new class of interactions in the experience design process that are far more powerful than any videos you can create, saidWilson Tang, VP, digital experience for Freeman. When you put the headset on, theres a dramatic increase in the level of empathy and connection because you feel like youre actually in that space.

Demetrius Wren, a Freeman digital experience designer, also emphasizes the capacity for VR to drive higher conversion rates. Wren, who previously worked with the United Nations, supplied Skift the following UN data:

During the Third International Humanitarian Pledging Conference for Syria in 2015, the Clouds Over Sidra VR film was shown to top donors. Commitments were originally projected at $2.2 billion but the conference ended up raising $3.8 billion, which was $1.2 billion more than the previous year.

UNICEF is now pilot testing Clouds Over Sidra with face-to-face fundraisers on the streets of 40 countries to measure the effectiveness of VR as a fundraising tool. According to Wren, one in six people viewing the experience have made donations to UNICEF, twice the normal rate of giving.

Furthermore, as described in this Venture Beat story from August 2016: Emeryville, Calif.-based Immersv has a platform that tracks whether someone is viewing a particular ad embedded within a virtual reality experience. It found that click-through rates, or more correctly gaze-through rates, are nearly 30 percent on Immersvs platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to theInnovid 2016 Global Video Benchmarks. And Immersv said that VR drives12 new installs for every 1,000 video ad views, compared to 0.5 for mobile and 0.2 for desktop. Video completion rates on Immersv videos are over 80 percent.

The Gear technology holds a Samsung phone in place for users to watch web- and app-based VR videos, as does the Google Daydream for Android phones and Zeiss VR One goggles for iPhones.

For serious tech users who want the most immersive 3D digital experience possible, a mobile phone VR platform is not true VR. They instead gravitate toward headsets such as the Oculus Rift and HTC Vive, whichhave a cable tethered to a powerful computerand wireless handheld devices. They provide a much higher resolution experience, and they also allow users to manipulate their movement and objects within the VR environment. Lenovo and Intel announced at CES that theyre bringing similar new headsetsto market as well.

Following CES 2017, however, more than a few reviewers panned the level of innovation across allVR platformsat the show, with media like CNET decrying: Virtually Boring: VR Really Disappoints at CES This Year. The Wall Street Journal posted, CES For Marketers: Alexa Wows, Virtual Reality Underwhelms.

I felt there wasnt a ton of new with VR at CES this year, but there was a bigimprovement on the old in terms of quality, contends Mattera. Thats what the VR world needs because its moving so quickly to make it a thing. For the key players, this isnt a novelty anymore. Its a functional experience, and consumer demand is driving all of the investment in VR.

Tapping intothat demand at CES, multiple pop-upVR experiences around Las Vegas showcased the abilities of VR as both a sales conversion engine and community engagement vehicle.

In the lobby at MGM Grand Las Vegas Hotel & Casino, there was a VR installation for anyone to watch a video of the KA Cirque du Soleil show, with the view placed in the middle of the fight scene atop the slanting platform. After watching the scene in VR, it sold this writeron attending the show, which hasnt ever happened while watching other Cirque promos instandard video.

There is another CES VR pop-up experience still operating at the Alto Bar in Caesars Palace Las Vegas throughFebruary 28. Branded as the Oculus Virtual Reality Lounge, the space has multiple Oculus Rift setups with full-time Oculus staff helping people learn about the technology. The value here is the chance for anyone to experience the more immersive Oculus VR environment, compared to the phone-centric VR platformslike Samsung Gear.

The more we see the goliaths like Oculus investing in VR content, the barrier will break down more quickly in the consumer space, saidMattera. That includes the meetings and events industry where plannerscan hold an event in a virtual world with people manipulating the environment around them. Shows like CES are helping everyone in Las Vegas stay ahead of that innovation.

The UploadVRmedia group held a VR-themed party on the top floors of The Palms Casino Las Vegas during CES, with almost a dozen differentVR experiences placed around the various rooms. The event was packed with patrons paying $50 to attend, but the delivery was a little confused and random without a lot of people stewarding the crowds around each installation. A few people also learned that drinking and VR do not mix.

However, the UploadVR event showed that, during a conference filled with free parties at top-tier hotel nightclubs, people are willing to pay for VR-themed experiences embedded into a sales and marketing environment.

Virtual reality content developers such as XplorItare working increasinglywith tourism bureaus, which Skift profiled followingthe launch of Los Angeles Tourisms new Meet L.A. VR platform for meeting planners. The portal provides a good example of howplanners can engage attendees in more immersive ways using VR.

Our Meet L.A. VR experience for meeting planners is basically Google Street View on steroids, and were averaging over 10 minutes per view, which is almost unheard of, saidGreg Murtha, president of XplorIt. VR allows what we call self-select discovery because its interactive, non-linear experiential media. Meaning, the user is empowered.

Meanwhile,South by Southwest (SXSW) in Austin announced yesterday that itscreating a dedicated track for VR content at its annual Film Festival this year. There will be 38 projects showcasinghow different industries are usingVR storytelling.

This year we have expanded our virtual reality programming, launching the Virtual Cinema and elevating the medium to its own category in the SXSW Film Festival, saidBlake Kammerdiener, VR programmer at SXSW. We not only put an emphasis on storytelling and ingenuity, but also showcase how other industries are embracing VR with projects from the health, fashion, music industries, and more.

The major event tech players are also increasingly promoting VR to their audiences. The latest atEvent Manager Blog explains: How 360 Live Video is Paving the Way for Virtual Reality at Events.

While we wait for full VR capability for live events, live 360-degree video is the perfect immersive experience 101 every event planner should evaluate for their event, suggests Julius Solaris, founder of Event Manager Blog.

As expected, venue owners are launching permanentVR-themed event spaces.For example, the newmk2 VR facility openedinside one of Paris largest cinema complexes, located in the citys burgeoning tech district. Bookable event venues for up to 200 people include theLe Perchoir mk2 terrace bar.

We are bringing VR to a multiplex-like environment with the opening of the first-ever entertainment venue fully dedicated to upscale VR experiences, saidElisha Karmitz, general director of mk2. mk2 VRs concept offers consumers a lively, culture-filled facility focused on VR and good times.

Back at CES 2017, the Samsung Galaxy Studio virtual theme park was the highlight of VR experiences at the show. Thousandsof people duringthe 4-day event lined to strap into several different installations with moveable seats. Participants were flipped upside down and jerked sideways while wearing VR headsets placing them inside virtual environments ranging from airplane stunts to luge racing.

Thats really pushing the boundaries ofexperiential marketing today,Shapiro said. It doesnt get muchbetter than that.

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Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion - Skift

John Wall: ‘I really thought I was gonna die’ – ESPN.co.uk

JOHN WALL LOOKS down to discover that the nice, safe carpeted floor beneath him has disappeared. Impossibly, he is suddenly swaying on a wooden plank, the width of a diving board, 30 feet above a rusty pit. His heart races. Just the slightest wobble could be fatal.

Safety is merely 8 feet in front of him, a distance the stressed Wall chooses to cover on tiptoes. He's about halfway there when someone nearby gives him an instruction: "Turn and step off the plank." Wall shakes his head. He won't do it.

After telling himself over and over that this can't possibly be real, he finally turns to his right, steps off the plank and plunges into the abyss below.

Then Wall peels the black virtual reality headset off of his face, relieved to rejoin the safety of the physical world as we know it.

Welcome to the bleeding edge of the NBA's 30-team wrestling match to find a competitive edge, where a hot new frontier is the use of virtual reality to get into the heads of NBA players as never before.

A Stanford study found that sawing down a virtual tree can cause people to use 20 percent less paper in real life. Another study found that football players improved decision-making by as much as 30 percent and sliced almost a full second off their decision time after they used virtual reality to simulate defensive coverages.

Can it apply to basketball? The Wizards intend to be at the forefront of finding out.

"I really thought I was gonna die," says Wall, who was coaxed into trying virtual reality largely after hearing that Tony Romo, of Wall's beloved Dallas Cowboys, is a fan. "This, is going to be great for the NBA."

STANDING IN BURNT-GREEN khakis and a gray half-zip sweater just outside the Washington Wizards' locker room, majority owner Ted Leonsis shakes the hand of 76-year-old former coach and player Kevin Loughery, dressed in a pressed navy suit for Bullets Night at the Verizon Center, a salute to the team's past. Leonsis can't stop talking about the future, specifically the virtual reality company he invested in two years ago, STRIVR, which originated in the halls of Stanford University with a bent toward the sports world.

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"We should get him in virtual reality," Leonsis jokes of the white-haired Loughery, who seems to have only a vague understanding of what the heck Leonsis is talking about.

Loughery offers a conciliatory chuckle and, before long, heads for his seat. Leonsis presses on, explaining that his Wizards may have won just two of their first 10 games, but they won't lose this race: "It obviously hasn't shown in our record, but we want to be on the ground floor of this."

Leonsis brings up the Socratic method and other traditional avenues of idea creation and cognitive learning. He explains that virtual reality is just another tool to deposit information into the brain.

Wall can tell you: The difference with VR is that it is immersive. Coaches will tell you it's like pulling teeth to keep the attention of a roster for an entire film session. What if they could go over plays, study shooting drills and hammer out defensive rotations without players' thoughts wandering to Instagram feeds?

An early benefit has come from players noticing things they used to miss on laptops -- especially hitches in their shot mechanics.

"I really saw a difference in my jump shot and free throws," says 20-year-old wing Kelly Oubre, who grew up playing "Call of Duty" and is used to wearing a headset. "I could see my mechanics, what I needed to do right." Oubre's true shooting percentage is up this year, from 50.7 to 53.4.

ACCEPTANCE, OF COURSE, is the challenge. Deploying virtual reality means developing new habits, and in that department the Wizards are at something of a disadvantage. The NFL's Dallas Cowboys and New England Patriots have VR labs built into their facilities. The Wizards, meanwhile, have just one headset to share, and it's not for everyone.

"It can really screw your mind up. I started bending down, trying not to fall and stuff. I was in the room, trying to figure out, like, 'What is going on?'"

Marcin Gortat

When Marcin Gortat -- a 32-year-old 7-footer with a giant goblin tattoo on his left arm -- tried what's commonly referred to as "the plank," he went into a panic, getting on all fours to grab the board.

"It can really screw your mind up," Gortat says. "I started bending down, trying not to fall and stuff. I was in the room, trying to figure out, like, 'What is going on?'"

Gortat is still trying to decide whether he hates virtual reality or loves it.

"Oh man, it's amazing," Gortat says. "I think it can be successful, but for me, as a 10-year veteran, it's not going to change anything right now. It's the new tool of the century."

Wall isn't one of the team's heavy users, but he sees the benefit. "Oh, it's helpful now," Wall says. "I could see a lot of NBA teams starting to use it. I think it's helping so many different ways -- ballhandling, shooting, moving."

WIZARDS HEAD COACH Scott Brooks is a big believer in the power of visualization and VR. Brooks says he stood 4-foot-11 when he joined the East Union High School basketball team in Manteca, California. Not ideal for someone who had NBA dreams. Though he grew a foot by the time he graduated from high school, Brooks never topped the 6-foot mark.

Still, he could shoot with the best of 'em. By his senior year at UC-Irvine, Brooks shot 42 percent from beyond the arc and 85 percent from the charity stripe. Brooks owes much of his shooting success to a homework assignment given to him by Bill Stricker, his high school coach.

The task? Train his brain every night before bed. Don't count sheep. Count swishes.

"Visualizing is so huge," Brooks says. "My high school coach taught me that a long time ago. I used to visualize making free throws every night."

At first, young Scott was skeptical of the concept of mental imagery. Really, this was going to be the trick? But then the coach told him a story, a tale that Brooks loves to retell to this day.

It's about a prisoner of war in Vietnam who was locked in solitary confinement for years. To pass the time, he came up with the idea of playing a round of golf every day in his mind. He had never swung a golf club in his life, but he knew it was something that could keep his mind busy for four or five hours at a time. One day, he got rescued and decided to go play his first real round of golf.

"And he shot 2 over," Brooks says.

Really?

"Yes," Brooks says, with his eyes stretching from ear to ear. "My high school coach told me this 30 years ago, and I've heard that story so many times."

A quick internet search reveals that the tale first appeared in a book in 1975 and later popped up in "A 2nd Helping of Chicken Soup for the Soul." It's one of the most retold inspirational stories out there.

The only thing? Alas, in virtual reality, it's hard to know what's real. After a long dig into the story's origins, Snopes.com concludes the following about a man coincidentally named James Nesmeth (not James Naismith):

"Although many current versions of this legend identify one 'Major James Nesmeth' as the Vietnam POW whose playing golf in his mind translated to his becoming a far improved linkster once he was back home, we have been unable to verify that anyone of that name served in Vietnam, was held as a POW, was released from captivity, or achieved notable results on the links after returning to the U.S."

Brooks went on to play 10 years in the NBA, and he currently ranks top-100 in career free throw percentage, making 85 percent (564-of-664) in the pros. In this case, maybe visualizing the truth is more important than the actual truth.

THE COACHING STAFF of the Wizards works with the team's analytics gurus, Brett Greenberg and Ben Eidelberg, to figure out the most impactful experiences that can help players improve their games.

They have been focusing most of their attention on Ian Mahinmi, who has been wearing the headset so much he's worried he might short-circuit it.

"I don't want to sweat all over it!" he shouts, holding the VR headset in the air inside the Wizards' practice gym.

Mahinmi was the poster boy of last summer's free-agency bonanza before Miami's modestly toothed reserve, Tyler Johnson, stole that label. After eight seasons in the NBA, and only one as a full-time starter, Mahinmi received a four-year, $64 million contract from Washington to fill a bench role. Combine Mahinmi's age (he just turned 30) with the fact that he's fresh off of a monster deal, it doesn't seem that he would be the most likely candidate to be a VR guinea pig.

It turns out that a knee injury and a free throw affliction made him a perfect test case. Mahinmi's career free throw percentage is just under 60 percent, including a recent season in which he shot just 30.4 percent.

"It's more like building muscle memory, but for your brain. Kind of like, OK, if you see it, your brain is going to register it. And then, when you shoot live, you're going to think about it and see yourself shooting and making. You know you can do it."

Ian Mahinmi

Two weeks ahead of the 2016-17 season, Mahinmi underwent surgery to repair a partially torn meniscus in his left knee.

Over the next several weeks, the Wizards put together a rehab program with two key objectives: minimize excessive time on his feet and, secondly, get him to work on his free throws so they can remove him from the Hack-a-Shaq list.

To build up his confidence as a shooter, the Wizards used a 360-degree camera to film him making free throws. Then they played the makes on repeat so he could watch himself making free throws over and over in the first-person perspective. Before his daily shooting drills, he put on the VR headset and underwent a session to prime his brain with success -- his own success. Seeing is believing.

"It's more like building muscle memory, but for your brain," Mahinmi says. "Kind of like, OK, if you see it, your brain is going to register it. And then, when you shoot live, you're going to think about it and see yourself shooting and making. You know you can do it."

Hours after finishing his morning workout, Mahinmi is back on the floor, this time on the game court just before tipoff. As rainbow-clad analyst Walt Frazier does a pregame MSG hit a few feet away, Mahinmi walks to the basket stanchion and puts on the headset so he can watch himself make free throws. Next to Mahinmi stands Eidelberg, who is watching Mahinmi's perspective on a MacBook Pro. That way, Eidelberg and Wizards assistant coach David Adkins can see exactly what Mahinmi is focusing on. It's at this moment that a handful of nearby fans take out their phones to snap a photo of this bizarre scene.

"What are you seeing, Ian?" shouts Adkins. "See your hands? Keep them up. Keep the follow-through up."

Mahinmi is talking his way through it. Make after make. After eight minutes in VR, Mahinmi takes off the goggles and walks to the free throw line. He starts shooting free throws. Swish.

Adkins walks over with a grin and relays Mahinmi's success rate.

Sixty-five out of 70.

"There's a bunch of stuff I didn't realize I was doing," Mahinmi says. "My hands, sometimes after I make a few of them, they drop. My body is shifting sometimes. There's a bunch of stuff that I notice now that I didn't before."

After a series of light jumpers, Adkins tells Mahinmi that he's good, the workout is done. Time for regular treatment on his real knee.

LIKE MANY HYPED tech revolutions, the VR bonanza hasn't taken off yet. While the short term has seen intriguing signs in beleaguered Detroit Pistons big man Andre Drummond (sporting a career-high 43.8 percent from the free throw line this season after incorporating virtual reality into his training), the long term is riddled with potential.

Consider that STRIVR is developing a "hangover experience" to demonstrate to NBA players what it's like to play basketball with slower reaction times as a result of a long night of drinking and a lack of sleep. There is talk of creating experiences that allow injured players to feel as if they're on the court while their teammates sweat out road games.

What is the value of helping people feel closer together and more empathetic? Jeremy Bailenson, founding director of Stanford University's Virtual Human Interaction Lab, created "the plank" and other scenarios not just for basketball players but for all people. He's a co-founder of STRIVR and works with companies such as Google, Facebook and Samsung. He says the most interesting development in VR may be diversity training to reduce bias.

The "Walk a Mile in Digital Shoes experience" is one in which the subjects see an avatar version of themselves in a virtual mirror, and then the avatar changes between races, ages and genders to feel what it's like to be the target of racist, sexist or ageist remarks. Consider an older white male who swaps bodies with a young African-American man. (Roger Goodell tried out the empathy training at Stanford last summer).

Bailenson says that within four minutes of being in someone else's avatar, the brain undergoes a "body transfer" in which it fully believes it is that person. Once racial discrimination is inflicted to your avatar, you feel that it's happening to you. Studies show that the empathy felt in that experience can last long after you take the goggles off.

"This is what virtual reality is all about," Bailenson says. "Changing human behavior for the better."

Here is the original post:

John Wall: 'I really thought I was gonna die' - ESPN.co.uk

Virtual reality to recount Maori life – Otago Daily Times

The innovation feats of Dunedin company Animation Research Ltd (ARL) are to be exhibited at Auckland's Museum of Transport and Technology.

ARL's virtual reality technology, which has won the company a Sports Emmy and propelled it to the forefront of events streaming, including the America's Cup and US Open, would be used to tell the story of Maori history and culture.

ARL chief executive Ian Taylor said the exhibition, which opens today, would include innovators from various fields across New Zealand, signalling a move towards promoting the technological aspect of the museum.

It was appropriate for the company to use its innovative technology, viewed through virtual reality goggles, to tell the story of early Maori because they were true innovators, Mr Taylor said.

''They were really industrious. They were great astronomers, using the stars to sail by.''

A team of five people had worked for the past three months writing software for the exhibition.

Museum chief executive Michael Frawley hoped the exhibition would inspire the next generation to ''step into the shoes'' of people like Mr Taylor.

margot.taylor@odt.co.nz

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Virtual reality to recount Maori life - Otago Daily Times

The best evah? Not everybody at parade rated this year’s comeback number one – The Boston Globe

Patriots fans cheered at City Hall Plaza.

With the Super Bowl glow as fresh as ever and the New England Patriots parade barreling toward Boston Common, John Adams lined up with his family along Tremont Street and declared with confidence that Sundays win was the best championship he has ever witnessed.

It wasnt just the thrilling comeback, the Boston resident said, but it was the back story, the Deflategate, and the now-indisputable conclusion that Tom Brady and Bill Belichick have safely achieved immortality.

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This is legendary status, Adams said. This is completely different than anything New England has ever seen.

At the Super Bowl victory procession Tuesday, sports fans were taking stock of their incredible run of good fortune since the Patriots broke through with their first championship in 2002.

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The first ones always the best, said Karen Erickson, 50, of Webster, who along with her husband, Steven Erickson, 47, stood inside a sandwich shop on Boylston Street waiting for the parade to begin.

The Red Sox followed with three crowns, and the Celtics and Bruins have added one apiece.

Many of those still intoxicated by the Patriots comeback win and some by other means said they could never imagine being happier fans than in 2004, when the Red Sox overcame the Yankees and trounced the Cardinals to clinch their first World Series in 86 years.

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Ill say that this Super Bowl will be number two, said Josh Duhamel, of Clinton, who wore a Celtics championship jacket for good measure. This is by far the favorite, outside of the 2004 Red Sox.

Steve Nawoichik, of Burlington, said nothing can change the importance of that 2004 Red Sox win, which to him represented a new epoch for a team that had suffered for generations.

This Patriots win was more about cementing a legacy than turning a page, he said: Theres nothing anyone can do to take away from it.

But this year was different, because his two children were experiencing such a celebration for the first time.

He and his wife, Meghan, brought 3-year-old Stephen and 1-year-old Charlotte to the parade, blowing right through nap time as the 11 a.m. parade took its sweet time making it to their viewing spot near the Park Street MBTA station.

You dont know how many of these you get to go to, Nawoichik said to his son. Hopefully, theres a couple more.

Lisa Callery, of Nashua, remembered how her family followed the 2013 Red Sox World Series run while mourning her husband, Michael, who died that year. She believes he was looking down, enjoying the games, and doing the same on Sunday. You throw a lot into these, she said.

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The best evah? Not everybody at parade rated this year's comeback number one - The Boston Globe

Can Peroxide Kill You? Yes, Say Doctors About This Alternative Medicine Favorite – Medical Daily

A quick Google search on the health benefits of hydrogen peroxide will boast its treatment foreverything from healing ear infections to curing cancer. However, doctors warn that consuming high-concentration peroxide can be dangerous.

Using research from the National Poison Data System, doctors found serious ailments associated with ingesting peroxide, including seizures, strokes and heart attacks, and in the most severe cases, death. These complications occur because oxygen, which is released into the body from the peroxide, obstructs blood flow. The study can be found in the Annals of Emergency Medicine.

Read: Are Herbal Supplements Safe? Consumer Reports Reveals 15 Dangerous Ingredients To Look Out For

Researcher Dr. Benjamin W. Hatten, MD, MPH, and his team looked at 294 cases cases over a 10-year period. Hatten found that 41 people appeared to have suffered from blockages after drinking peroxide, with five deaths and 15 left permanently disabled, according to a release.

Most household hydrogen peroxide is only three to five percent concentrated, however, those sold by health stores can be over 10 percent, as the ones in this study.

There is no scientific evidence to support the health benefits of hydrogen peroxide, but that doesnt stop devotees from touting its supposed healing power. Several of the people suffering from complications in Hattens research noted they took it for overall health and to have more energy. Many took the substance accidentally, thinking they were drinking water.

Often used as a supplement, doctors say high concentrations of peroxide can be deadly. Pixabay

"This product is meant to be used by the dropper and then diluted, yet we encountered many cases where it was stored at full strength in a clear vessel in the refrigerator," said Dr. Hatten. "This is a caustic liquid, and as with many poison prevention efforts, we recommend keeping this product in its original container and adding both child-resistant capping and a colorizing agent to reduce the possibility of accidental ingestion."

Read: The Truth About Vitamins: Are They Actually Making Us Healthier?

However, Hatten cautions anyone from adding it to their daily list of supplements.

"Though touted by the alternative and complementary medicine communities as 'super water,' peroxide should not be ingested for any reason, he says in a statement.

See Also:

Health Benefits Of Aspirin: How Acetylsalicylic Acid Relieves Pain, Reduces Inflammation. Should You Take Daily?

Super Bowl Sunday Diet Tips: 7 Ways To Eat, Drink, And Be Healthy On Game Day

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Can Peroxide Kill You? Yes, Say Doctors About This Alternative Medicine Favorite - Medical Daily

Peroxide ingestion, promoted by alternative medicine, can be deadly – Science Daily

Peroxide ingestion, promoted by alternative medicine, can be deadly
Science Daily
High-concentration peroxide, sometimes promoted in alternative medicine circles for cleanses or as a so-called "natural cure," can lead to numerous life-threatening ailments and death itself, according to a paper published online in Annals of Emergency ...

and more »

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Peroxide ingestion, promoted by alternative medicine, can be deadly - Science Daily

Bill to rein in alternative medicine practitioners – Bangalore Mirror

The state government has proposed amendments to the Karnataka Private Medical Establishment Act 2007 and Karnataka Private Medical Establishment Rules 2009 to bring under its ambit practitioners of other systems of medicine which were hitherto outside the acts ambit.

The National Law School of India University (NLSIU) has been entrusted with the drafting of fresh rules. The draft will be ready by three-weeks, the state government said.

Observing deficiencies in the aforementioned act, the state government had appointed a high-level committee under the chairmanship of Justice Vikramjit Sen to submit recommendations.

Following the committees report, the government asked NLSIU to commence drafting the new rules, according to sources in the health department. A meeting of officials led by Justice Sen, officials and health experts resolved to hand over the task to NLSIU.

The draft is likely to change the existing name Private Medical Establishments Act by including services offered by government-run or controlled hospitals. Besides, it was also considered that except allopathy, other systems of medicine did not come under the ambit of the law.

The earlier act did not have any provision to share data between private and government establishments. Further, the act did not mention any definite penalty or punitive action under various clauses.

Detailed and standard treatment guidelines to impart quality treatment to the patients were not in it. All these deficiencies will be rectified in the new rule which will soon be drafted, said a senior officer of the health department.

Efforts have been underway to ensure mandatory treatment of trauma and accident victims and emergency cases and encourage participation of private hospitals in programmes of universal health coverage targeting marginalised sections of society. The draft which will be placed before the cabinet is likely to be tabled in the state legislature during the budget session.

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Bill to rein in alternative medicine practitioners - Bangalore Mirror

There is No Limit to Human Life Extension – Futurism

The Strehler-Mildvan Correlation

The scientific team of biotech company Gero recently published a study in the Journal of Theoretical Biology that debunks a long-held misconception regarding two parameters of the Gompertz mortality law a mortality modelthat represents human death as the sumof two components that exponentially increases with age. The Gero team studied whats called the Strehler-Mildvan (SM) correlation and found no real biological reasoning behind it, despite having been held true for more than a half a century now.

The SM correlation, derived from the Strehler-Mildvan general theory of aging and mortality, is a mechanism-based explanation of Gompertz law. Specifically, the SM correlation uses two Gompertz coefficients called the Mortality Rate Doubling Time (MRDT) and Initial Mortality Rate (IMR). Popularized in the 1960s in a paper published in Science, the SM correlation suggests that reducing mortality rate through any intervention at a young age could lower the MRDT, thus accelerating aging. As such, the hypothesis disrupts the development of any anti-aging therapy, effectively making optimal aging treatments impossible.

The Gero team, however, realized that the SM correlation is a flawed assumption. Instead of using machine learning techniques for anti-aging therapy design, the researchers relied on an evidence-based science approach. Peter Fedichev and his team tried to determine the physical processes behind the SM correlation. In doing so, they realized the fundamental discrepancy between analytical considerations and the possibility of SM correlation. We worked through the entire life histories of thousands of C. elegans that were genetically identical, and the results showed that this correlation was indeed a pure fitting artifact, Fedichev saidin a press release.

Other studieshave questioned the validity of the SM correlation, but in their published study, Fedichev and his team were able to show how the SM correlation arises naturally as a degenerate manifold of Gompertz fit. This suggests that, instead of understanding SM correlation as a biological fact, it is really an artifactual property of the fit.

This discovery is particularly relevant now as more and more scientists are coming to the conclusion that aging is a disease and, as such, could be treated. They are working hard to find ways to extend human life, and many of theseanti-aging studies are yielding curious developments.

Elimination of SM correlation from theories of aging is good news, because if it was not just negative correlation between Gompertz parameters, but the real dependence, it would have banned optimal anti-aging interventions and limited human possibilities to life extension, Fedichev explained. In order words,human life extension has no definitive limit.

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There is No Limit to Human Life Extension - Futurism

Weslaco ISD Students Re-Stripe Crosswalk to Promote School Zone Safety – RGVProud

WESLACO, Texas - Students at Weslaco High School are working to make sure their school zone is safe.

Art students re-striped the crosswalk on Border Avenue near Panther Drive.

It's part of the Texas A&M Agri-Life Extension's Working on Wellness Project in Hidalgo County.

The city of Weslaco is working to make its streets more walkable. But with the help of students, they've added a little twist.

Andrea Valdez - Texas A&M Agri-Life Extension, "Our students at Weslaco High School designed this crosswalk with the Panther, or if you want to call them Wildcat also, paw prints down the side. So they had designed it and now they're painting it so they can take ownership. It's really theirs. They can promote it to their friends and say hey walk on the crosswalk. I designed it and I helped paint it."

Texas A&M Agri-Life Extension says residents can be on the lookout for more new crosswalks and bike lanes throughout the city to promote health and fitness.

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Weslaco ISD Students Re-Stripe Crosswalk to Promote School Zone Safety - RGVProud

Biotechnology xpert Jamie Metzl addresses realities of genetics revolution, Feb. 9 – Vail Daily News

Progressing at breakneck speed, genetic engineering has seen significant advancements since the first time Jamie Metzl addressed the topic at the Vail Symposium in 2015 to a sold-out audience. Metzl will return today, offering the latest update on the science and implications of this world-changing technology.

Metzl, an annual speaker at the Symposium, is a senior fellow of the Atlantic Council and an expert on Asian affairs and biotechnology policy. He previously served as executive vice president of the Asia Society, deputy staff director of the U.S. Senate Foreign Relations Committee, senior coordinator for International Public Information at the U.S. State Department, director for multilateral affairs on the National Security Council and as a human-rights officer for the United Nations in Cambodia.

Also a novelist, Metzl explores the challenging issues raised by new technologies and revolutionary science in his science fiction writing. His latest novel, Eternal Sonata, imagines a future global struggle to control the science of extreme human life extension. This world, according to Metzl, is not far off.

Jamie Metzl is a brilliant thinker and eloquent speaker who will be discussing a captivating subject based very much in reality, said Kris Sabel, Vail Symposium executive director. His background in biotechnology allows him to understand this complex science, his experience with international affairs lets him place science in a geopolitical context and his dynamic and creative mind can break it all down into digestible information for everyone

Here, Metzl elaborates on the progress of the genetics revolution, his new book, how this unique science fits into the landscape of technological breakthroughs and how the new administration may impact scientific progress.

VAIL SYMPOSIUM: What sort of progress has the genetics revolution made since you first addressed the issue in front of the Vail Symposium audience two years ago?

METZL: The genetics revolution is charging forward at a blistering, exponentially accelerating pace. Virtually every day, major progress is being made deciphering the genome; describing gene-editing tools to alter the genetic makeup of plants, animals or even humans; and outlining how gene drives can be used to push genetic changes across populations. Even if this rate of change slows, then its absolutely clear to me that these new technologies will transform health care in the short to medium term and alter our evolution as a species in the medium to long term.

VS: Despite your scholarly background on the topic, youve again chosen to use science fiction writing as a way to encompass real issues surrounding the progress in genetics science. How does your new book, Eternal Sonata, based in 2025, two years after the setting of your first genetics thriller, Genesis Code, reflect the true pace, opportunities and consequences of genetic science?

METZL: The genetic revolution is too important to be left only or even primarily to the experts. I write nonfiction articles and spend a lot of time with expert groups, but the general public must be an equal stakeholder in the dialogue about our genetic future. I aspire for my novels to be fun and exciting, but also to help people who might be a little afraid of science find a more accessible on-ramp to thinking about the many complex, challenging human issues associated with technological innovation.

I fully believe well be seeing significant growth in human health and lifespans throughout the coming decades, but this progress will also raise some thorny questions well need to address. Like Genesis Code, its based on real science and tries to explore what it will mean on a human level when new technologies begin to transform our understanding of our own mortality.

VS: How much weight should society put on concerns and opportunities of genetics science, or actually making conscious alterations to humans as a species?

METZL: Advances in genetic technologies will help us live longer, healthier, more robust lives, and we should all be very, very excited about that. Like all technologies, however, there will also be new opportunities for abuse. Thats why we need to have the broadest, most inclusive global dialogue possible to help us develop new norms and standards that can guide our actions going forward. The technologies are new, but the best values we will need to deploy to use them wisely are old.

VS: Has there, then, been any progress in policy to regulate genetics science or legal framework created to limit the radical changes this could have on society?

METZL: There is a real mismatch between the rapid pace of scientific advancement and the glacial pace of regulation. On the one hand, we dont want over-regulation killing this very promising field in its relative infancy. On the other, it is clear that all aspects of altering the human genome must be regulated. This challenge is all the greater because different countries have different belief systems and ethical traditions, so there is a deep need for a global norm-creation and then regulatory harmonization process.

VS: Do you have any insight on how changes in the administration will affect progress in this field of science?

METZL: Many people are worried about how the new administration will deal with these very complex scientific issues. Viewing genetic technologies in the context of the abortion debate would be a significant blow to this work in the United States. But the science is global, and even if the U.S. shuts down all of its labs for ideological or other reasons, then the science will advance elsewhere. Well lose our lead building the future as we wait forever for the coal mining and low-end manufacturing jobs to come back.

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Biotechnology xpert Jamie Metzl addresses realities of genetics revolution, Feb. 9 - Vail Daily News

ATS Automation Tooling Systems’ (ATSAF) CEO Anthony Caputo on Q3 2016 Results – Earnings Call Transcript – Seeking Alpha

ATS Automation Tooling Systems Inc. (OTCPK:ATSAF) Q3 2016 Earnings Call February 8, 2017 10:00 AM ET

Executives

Stewart McCuaig - VP, General Counsel

Anthony Caputo - CEO

Maria Perrella - CFO

Analysts

Cherilyn Radbourne - TD Securities

Mark Neville - Scotiabank

David Tyerman - Cormark Securities

Justin Keywood - GMP Securities

Yilma Abebe - JP Morgan

Robert Caldwell - Richardson GMP

Operator

Good morning, ladies and gentlemen. Welcome to the ATS Automation Third Quarter Conference Call. I would like to remind you that this call is being recorded on February 08, 2017 at 10 AM Eastern Time. Following the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time for you to queue up for questions. [Operator Instructions]

I'd now like to turn the call over to Stewart McCuaig, Vice President, General Counsel of ATS.

Stewart McCuaig

Thanks, operator, and good morning, everyone. Your main hosts today are Anthony Caputo, Chief Executive Officer of ATS; and Maria Perrella, Chief Financial Officer.

Before we begin, I'm required to provide the following statement respecting forward-looking information, which is made on behalf of ATS and all of its representatives on this call. The oral statements made on this call will contain forward-looking information. The actual results could differ materially from a conclusion, forecast or projection in the forward-looking information.

Certain material factors or assumptions were applied in drawing a conclusion or making a forecast or projection as reflected in the forward-looking information. Additional information about the factors that could cause actual results to differ materially from the conclusion, forecast or projection in the forward-looking information, and the material factors or assumptions that were applied in drawing a conclusion or making a forecast or projection as reflected in the forward-looking information, are contained in HS' filings with Canadian provincial securities regulators.

Now, it's my pleasure to turn the call over to Anthony.

Anthony Caputo

Good morning, ladies and gentlemen. I assume you've seen our press release. Maria will review financial highlights in a few minutes. In the third quarter, operating performance was strong notwithstanding with our revenues. Order bookings grew and we continue to advance our value creation plan. Today, Ill update you on our performance, after sales service, M&A, conditions in the market and then Ill make some summary comments.

Starting with Q3 results, bookings were 284 million, up 25% over Q3 last year. Year-to-date, we booked 812 million which is almost 20% higher than last year. Of note, in Q3 the average size of our three largest quarters was approximately $30 million, as we continue to engage with customers on a more strategic basis, which from time-to-time results in an enterprise order.

Our backlog is strong in terms of quantity and quality, and increasingly related to potential future orders, included in our third quarter bookings was an approximately $40 million initial order related to a multi-year enterprise agreement for the supply of automated systems and related services from Bruce Power's Life Extension Program. We executed a master supply agreement, which provides a framework for potential additional mortgage.

Q3 revenues of $237 million were driven by project timing, the cancel contract and some other adjustments. Adjusted earnings margin was 9%, as higher gross margins did not fully offset lower volumes. In December, we announced the cancellation of the aforementioned large enterprise order due to rapid changes in the customers market, which caused them to revaluate their product roadmap. We are currently engaged with this customer to determine what equipments can be repurposed for the next generation product.

Based on our discussions, we believe ATS will also provide additional equipment beyond that which maybe repurposed for the new requirements. From an operations perspective, we continue to see the benefit of operational changes, implemented to address the root causes of related programs and our gross margin improved accordingly. We remain focused on improving program management, enhancing the utilization of our global footprint and improving our cost structure.

Moving to after sales service, as I noted previously, customer receptivity has been positive and our after sales service organization has continued to advance our plans. We have a well-defined offering and channels to take our offering to new and existing customers. We will continue to focus on growing this aspect of our business.

On M&A, our efforts remain active as we seek to acquire capability that we deem to be strategic and at the appropriate price. We've seen a number of actionable targets and are also focused on generating more. We have a strong balance sheet with significant borrowing capacity, and we've demonstrated over the past year the ability to generate cash flows to quickly deliver.

Turning to our markets, our funnel is significant. We are focused on growing the funnel, which includes a number of synergy opportunities with PA, and increasingly submitting larger proposals, including some for enterprise-type programs. Customer receptivity has been positive, and the frequency of submitting enterprise proposals is increasing. In terms of our verticals, in transportation, our funnel has grown and we continue to see robust proposal activity and significant opportunities in new technologies like batteries and e-motors as well as traditional ones such as transmission and power train.

In life sciences, activity is very strong. We continue to see numerous opportunities in both pharma and medical devices for existing customers and new customers, which have led the several large orders. In energy, we also have significant opportunities. We have established a strong position in nuclear, and we are pursuing some significant opportunities in this market. In consumer products and electronics activities has continued to improve particularly in consumable, durables and industrials; however, this area remains soft relative to other markets.

In terms of outlook, our competitive position is strong. However, as I've said before, the global economy remains uncertain, and some customers are exercising additional caution when it comes to their capital investments. In summary, our third quarter performance was strong notwithstanding more revenues. Our enterprise program strategy is well routed, yielding clear results and the prospects are significant. After sale services has continue to gain traction and our strong balance sheet supports our growth strategy.

As you read in this morning second press release, ATS has appointed a new CEO, who will come on Board early March. I will be stepping down as ATS, CEO on February 15th and resigning from the Board. Maria will be taking over during the interim period. In due course, the Company will create an opportunity for Andrew to be introduced to you. On a personal note, I thank you for your continued interest in the Company and the respect you have afforded me and the management team. ATS is a great company with a differentiated platform, a strong balance sheet and a global customer base served by very talented people. ATS has achieved a lot and is well positioned to accomplish much more. It's been a privilege to serve as its CEO.

At this point, I'd like to turn the call over to Maria.

Maria Perrella

Thank you, Anthony. Our operations continue to perform well in the third quarter despite the timing of revenue generation and the impact of the cancelled order. We're pleased with the level of quarterly order bookings at $284 million and closing backlog of 632 million. Although, we had cash usage of 14 million in the quarter on a year-to-date basis, we've generated $47 million in cash from operations. Our non-cash working capital as a percentage of revenue increased to 15.1%; however, we expect this to decrease in the next quarter.

This morning, I will discuss operating results for the quarter and our balance sheet. I'll start with our operating results. Q3 bookings of $284 million were similar to last Q2 bookings of $289 million and exceeded prior year Q3 bookings of 228 million. On a year-to-date basis fiscal '17 bookings are 812 million or 19% higher than 680 million last year. Backlog was adjusted for the cancelled programs however at 632 million is still 16% higher than a year ago, providing a strong foundation going forward.

Q3 revenues were at $237 million or 38 million lower than Q3 last year. This primarily reflected both the timing of program activities as a larger percentage of our programs are in early stages, where lower revenues are typically realized and the cancelation of the enterprise program. Also included in the quarter were adjustments and revised estimates related to certain programs, which have been completed or are in process. Our gross margin in Q3 was 25.8%, up slightly from 25.5% in Q3 last year, despite lower volumes.

Gross margins have been improving quarter over quarter from 24.4% in Q1 to 25% in Q2 and now 25.8% due to program execution and the types of programs we're perusing. On a year-to-date basis despite lower revenues of 745 million, as compared to 793 million last year, gross margins improved slightly to 25.1% versus 24.9% last year. Better program control and restructuring activities undertaken over the last year have offset the revenue impact.

Moving to SG&A, Q3 included restructuring charges of $2.3 million related to closing a U.S. facility. This was part of our ongoing initiative to improve our cost structure and consolidate capabilities, without negatively impacting capability or capacity. On an adjusted basis excluding amortization of acquisition-related intangibles and restructuring charges, Q3 SG&A was $36.9 million compared to the $36 million in each of Q2 and Q1. We expect to be in the $35 million to $37 million range going forward.

Q3 adjusted earnings from operations of $22.5 million were 9.5% of revenue or slight improvement over Q2's 22 million and 9.2% due to improved gross margins, which offset lower volume. Last year Q3 adjusted earnings were $10 million higher at 32 million and 11.7% of revenue as a result of higher revenues, which generated the incremental earnings dollars. In Q2, we said that if the enterprise program was to be terminated, we did not expect any material negative impact from the cancellation beyond Q3. This remains our view.

As reported in order backlog continuity, the cancelled program has been removed from our backlog, bringing closing Q3 backlog to $632 million, up 16% over last year. Based on the composition of our backlog at the end of Q3 and our estimates of in quarter orders, which are booked and converted to revenue in the same quarter, Q4 fiscal '17 revenues are estimated to be in the higher end of the 35% to 40% range of backlog. Our estimated Q4 revenues are being impacted by the timing and size of programs one in Q2 and Q3, as we expect programs will still be in early stages where revenues are primarily driven by labor as compared to the assembly stage where revenues ramp up as they include labor and third party materials.

Moving to the balance sheet, Ill review cash generation and non-cash working capital as a percentage of revenue. In Q3, we used cash from operations of $14.1 million due to the timing of milestone billing and payments. This is down from Q3 last year, when we generated cash from operations of 31.6 million. On a year-to-date basis, we generated cash from operations of 47 million compared to $2 million in the first three quarters last year.

At the end of the third quarter, our total net debt position was a $128 million compared to prior years net debt of 208 million. This represents a reduction of debt of $80 million. We continue to have strong liquidity with cash on hand of approximately $204 million and a 750 million credit facility of which approximately 650 million is available. Our capital structure also includes a seven-year fixed interest U.S. $250 million bond. Our Q3 non-cash working capital as a percentage of revenue is 15.1%, as compared to last year Q3 of 15.4%. We target to be below 15%; however, expect the percentage will fluctuate depending on opportunities, the timing of milestone billings and payments. Fluctuation can be close in our last few quarters where Q1 non-cash working capital as a percentage of revenue was 10.2% then in Q2 it was 11.5% and now 15.1% due to timing.

Turning to net earnings, in Q3 we generated earnings per share of $0.07 compared to $0.09 last quarter Q2 and $0.16 in Q3 last year. The decrease is primarily due to lower volumes. On an adjusted earnings per share basis, we generated $0.12 compared to $0.13 last quarter and $0.21 in fiscal 2016, Q3. The $0.09 year-over-year decrease is primarily due to lower volumes and increased stock compensation expense. Our effective tax rate was 26% in Q3 and 24% year-to-date. Going forward, our effective tax rate is expected to continue to be in the range of 25% of pre-tax earnings.

In summary, our business remains strong, our backlog is healthy at 632 million and well provide for a strong revenue base in the upcoming quarters. Our funnel remains well diversified with the good mix of programs and enterprise solutions. We will continue to focus on our frontend including pursuing enterprise programs and growth in after sales services and delivery initiatives including our cost structure and program management in order to improve organic growth and margins going forward. We have a strong balance sheet and we remain committed to our growth and value creation plans.

Now, we'd like to open the call to your questions. Operator, could you please provide instructions to our listeners. Thank you.

Question-and-Answer Session

Operator

Ladies and gentlemen, we will now conduct a question-and-answer session. To allow us many voices to be heard as possible please limit yourself to two questions per turn. [Operator Instructions] Your first question comes from the line of Ms. Cherilyn Radbourne with TD Securities. Please go ahead.

Cherilyn Radbourne

Thanks very much and good morning. Anthony, I wanted to extend my best wishes if you transition here.

Anthony Caputo

Thank you.

Cherilyn Radbourne

I wanted to ask about the $40 million order with Bruce Power that was highlighted in the quarter. So, I was just wondering, if you could give us more color on the potential size and timing of the future orders?

Anthony Caputo

The order itself is part of whats called the major component replacement program, which is much bigger than the order we received. And the future depends on the really two things; number one, the program in its entirety and the rate at which it moves; number two, our performance; and number three, how we fit with other participants and players on the program. It's envisioned that we will continue to participate and thats why we negotiated and put in place some master supply agreement in order to allow for future potential. Its a very big program in all and ATS is now a major player in that nuclear space.

Cherilyn Radbourne

Great. And if I look at Q2 -- sorry, Q3 relative to Q2 there was a pretty big sequential increase in your life sciences backlog. But it doesnt sound like there was an enterprise order booked in that segment. Maybe you can just elaborate a little bit more on the work that you secured in life sciences recently?

Anthony Caputo

Ill talk about this three that I talked about in the script. One order has to do with a critical respiratory product, which is multi-dose dry powder inhaler, and it's for three lines with a bridge to a fourth line, AND you would recognize the name of the customer. The second one, you would also recognize the name of the customer has to do with infusion, and this is a repeat customer for which we built two lines before. And this is a closed IV the system with tube in connection. It's a fairly high growth product and the customers demand is such that he needs to hurry up to pick more to market and future systems are possible.

Another one which is kind of interesting has to do with PA, which is a customer that is establishing a facility and upgrading capability in the U.S., and it's the retrofit of biotech site. This is going to manufacture two drugs, one for Crohn's and colitis, and the second one for cancer. And like I said, it's the first U.S. site for this particular company, and we PA are designing and upgrading and implementing testing, automation process controls and commissioning and qualification.

Cherilyn Radbourne

That's a nice color. Thank you. And then last one from me for Maria. I just wanted to pick up on your comments regarding the gross margin performance in the quarter. Can you tell us how much you would attribute to better execution versus mix of work that was being revenued in the quarter?

Maria Perrella

I'd say it's all due to better execution. I'd say two about or last quarter for sure we have death with most of read programs. And therefore, we're not seeing the impact of those. And as far as work in our backlog goes, we have a good mix of better margin work, and we started to see that in Q2; and then in Q3, we had more benefit of that plus a slightly better performance.

Operator

Your next question comes from Mark Neville from Scotiabank. Your line is open.

Mark Neville

Just first question for Anthony. Curious as to you're involved into the selection of the new CEO and I guess to that extent sort of why you may feel that Andrew might be the right person to lead the Company going forward?

Anthony Caputo

I had peripheral involvement in the process and I think like I said in the script, we, the Company will create an opportunity for Andrew to be more formally introduced, and then at that occasion, I think the best person to talk about process and outcome, and it was an extensive process and it was an global process would be David, who is of course our Chairman. And then the best person to talk about Andrew and his fit and his background and on his steps going forward is Andrew, so I wouldnt want to steal the show from those two.

Mark Neville

Fair enough. Thank you. I guess just a follow-up on the Bruce. I'm just curious the master supply agreements, the term of that, again I think this investment to the Bruce Power program runs through 2064. So I'm just curious to how longer there supply agreement, I think most investment come for 2020 is well. So, just curious is to the length for the term of your agreement?

Anthony Caputo

I got to check, so I dont get it wrong. It's not 20 years and it's not one, but it's intended to parallel the life of the program, but before we hang up, I'm going to give you the right number.

Mark Neville

Sure thanks. I just want to follow up on the gross margin as well. So, I guess Maria from what's I am hearing correctly, mix was a necessary onetime benefit in the quarter, it's just better execution. So, just on the go forward basis or maybe some variability, but there is not necessary reason to take a big step down as a sort of that way you care for your comments?

Maria Perrella

Yes, thats a good way to interpret.

Anthony Caputo

And I think just -- as I could differentiate between mix and nature of programs.

Mark Neville

All right.

Anthony Caputo

So, I think a lot has to do with the nature; as programs get bigger, and we control more elements. If we get in trouble in one aspect of the program, we have another aspect of the program that we can use within the program itself to get healthy. So, its a function of mix but it's also a function of nature.

Mark Neville

Okay, that makes sense, I think I get that. And may be just one last one, on the 70 million backlog that was cancelled, I believe you said in your press release in December there, the vendor or the customer would be -- may be procuring new equipments early '17 or mid '17. And I'm just curious if there is any update on that if they start to procure equipment or again anything you can say that out?

Anthony Caputo

Sorry, do you want?

A - Maria Perrella

No.

Anthony Caputo

We've submitted a number of proposals on the repurposing, and we've submitted a number of proposals on equipment in addition to the repurposing. So, I think the timeline is that we gave before is still right.

Operator

Your next question comes from David Tyerman from Cormark Securities. Your line is open.

David Tyerman

So just may be going to the filler again. Do you have any kind of magnitude that we could be thinking about? Is this replacing the something possible or something you can resize the original 100 or is this going to be much smaller opportunity?

Maria Perrella

At this time we believe that, it won't be or the opportunity won't be similar to the original opportunity. Probably more in line with the cancelled backlog and that has to do with the repurposing of a lot of the material that we used in the original 100 million U.S. order.

Continued here:

ATS Automation Tooling Systems' (ATSAF) CEO Anthony Caputo on Q3 2016 Results - Earnings Call Transcript - Seeking Alpha

Salman Rushdie’s New Novel is About Political Correctness and the Culture Wars – Heat Street

Salman Rushdie, the writer marked for death by the Ayatollah of Iran for writing The Satanic Verses, is working on a new novel set in contemporary America.

His new book, The Golden House, is a thriller set against the backdrop of modern-day American culture. It covers the eight-year Obama presidency and incorporates the cultural zeitgeist. It includes the rise of the conservative Tea Party movement, 2014s GamerGate hashtag campaign, social media, identity politics, and the ongoing culture war against political correctness.

In other words, its the modern world through the lens of Salman Rushdie, an author who received numerous death threats and even attempts on his life after he penned a novel critical of Islam.

Many stores refused to carry the book following its publication in 1988, and those that did were targeted by terrorists with firebombs and explosives.

The Iranian government put out a hit on Rushdie, which lasted until 1998, calling on jihadists and their allies to take the authors life.

In more recent years, Rushdie has called for the defense of freedom of speech. As the target of assassination attempts over his ideas and writing, the Booker Prize-winning author is uniquely intimate with the subject.

During the election last year, Rushdie spoke out against the furor over the pro-Trump chalk slogans in Emory University in what became known as #TheChalkening. Campuses that saw the rising incidences of chalk messages banned the calcium carbonate writing tool.

Rushdie called the dust-up silly and said there was no reason for art to be politically correct.

When people say, I believe in free speech but , then they dont believe in free speech, he said. The whole point about free speech is that it upsets people.

Its very easy to defend the right of people whom you agree with or that you are indifferent to, Rushdie said. The defense [of free speech] begins when someone says something that you dont like.

There are no safe spaces against offensive ideas, said Rushdie.

Rushdie has come to lose his confidence in the progressive leftincluding those who once defended his controversial book. Speaking in the aftermath of the Charlie Hebdo massacre, Rushdie expressed dismay at the leftist protests that followed the PEN writers association to honor the fallen artists and writers.

Speaking to French magazine LExpress, Rushdie said that people learned the wrong lessons from the threats he faced in the 80s and 90s.

Instead of realizing that we need to oppose these attacks on freedom of expression, we thought that we need to placate them with compromise and renunciation.

Ive since had the feeling that, if the attacks against The Satanic Verses had taken place today, these people would not have defended me, and would have used the same arguments against me, accusing me of insulting an ethnic and cultural minority, said Rushdie. We are living in the darkest time I have ever known.

In Rushdies new book, the main villain is described as a ruthlessly ambitious, narcissistic, media-savvy villain sporting makeup and colored hair. Make what you will of that.

The books publishing director at Jonathan Cape, Michal Shavit, describes The Golden House as being about identity, truth, terror, and lies for a new world order of alternate truths. Its out this September.

Ian Miles Cheong is a journalist and outspoken mediacritic. You can reach him through social media at@stillgray on Twitterand onFacebook.

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Salman Rushdie's New Novel is About Political Correctness and the Culture Wars - Heat Street

We spoke to the new generation of British playwrights who will dominate 2017 – The Independent

John Steinbeck wrote in Once There Was a War: The theatre is the only institution in the world which has been dying for four thousand years and has never succumbed. It requires tough and devoted people to keep it alive.

The UK has long been celebrated for its rich heritage of creative talent and a vibrant, enduring theatre scene. But where budget cuts are running deep across government spending, the arts are proving an easy target. The cost of living crisis touching many people, not just creatives, is a huge challenge for playwriting, often a lengthy and time-consuming process. And whether or not we consider the theatre a dying artform, at the very least, competition for audiences leisure time, hard-earned cash and imaginations is as intense as ever. As new playwright Liam Borrett, 25, who saw successwith'This Is Living' last year, puts it: People can watch The Crown on Netflix from bed for 8.99 a month - you have to create something interesting enough to drag them out mid-winter for three hours at a cost of 30 or 40.

Many theatres and foundations run schemes and initiatives - such as the biennial Bruntwood Prize, now open for 2017 submissions - to support as many new playwrights, in and out of London, to write and experiment as possible. Yet it remains risky for a building to put on a new play rather than a tried and tested classic, and increasingly artistic directors will shape their seasons through commissions for specific writers, rather than see what lands on their doorstep. So who are the next generation of tough and devoted, working to keep theatre alive amidst our age of austerity and ever-accessible digital entertainment? And how are they faring? I spoke to some emerging British playwrights to find out.

Katherine Soper, 25, whose play 'Wish List' is currently a hit at the Royal Court (Joel C Fildes)

One such playwright is Alex MacKeith, 25,whose debut School Play has just opened at Southwark Playhouse. For MacKeith, there ought to be a platform for young playwrights as a means of engagement with current issues or dramatically presenting characters who have not been represented on stage before, a deeply important exercise for citizens who operate in society: Increasingly we need to cultivate our sympathies for other people. Having been part of a dynamic theatrical scene at university, it was his idea for School Play - about the realities of the school system in the UK, borne of his own personal experience as a tutor in a primary school - that he kept coming back to. Describing the naturalistic piece as inventive reportage rather than pure invention, the shape-shifting beast needed many iterations to keep up-to-date with frequent changes in policy: Its not a polemic on the education system. Neither am I presenting an alternative - it simply asks questions. Which is what plays should do.

2015 Bruntwood Prize winner, Katherine Soper, 25, lauds such programmes for providing the feedback many aspiring writers, sending out work to theatres like unanswered messages in a bottle, crave. She feels a fetishisation of the young in theatre can be reductive and damaging at times, particularly if a writer gets fated for greatness on the basis of an early work when they might not have had a chance to hone their craft away from critical eyes. Yet in the current political climate, the voice of the upcoming generation - overwhelming for Bremain and opposed to Trump - does need to be heard. With Wish List, which is currently on at the Royal Court, she did not set out to create a politically charged play, only when she started developing her story about the moralisation of work did she realise it was something she felt strongly about. For Soper, entertainment should not be pejorative: less about trite comparisons or a blunt tool for political statement its about plugging into visceral things, the kinds of fears and emotions people are experiencing at a certain moment in time. When a new or canonical play engages with that, it will resonate.

Playwright Chloe Todd Fordham, 30, equally praises initiatives and schemes for championing her writing but also admits facing a reality check in how difficult it is to write once making it onto the Royal Courts writing programme. Through studying an MA and writing with Theatre 503, she developed Sound of Silence which received a Bruntwood Judges Award in 2015. A bold and ambitious play, she is still working to see it staged, highlighting the often unseen slow burn of taking a play from its first writing to production: Its a combination of being patient and staying confident in the value of what you have to say. Not giving up.

The playwright Ella Hickson, 31, scored at hit with 'Oil' which was staged at the Almeida in 2016 (Peter Hickson )

Scottish writer Stef Smith, 29, who had her London debut with Human Animals at the Royal Court last year and is developing Girl in the Machine for Scotlands new writing theatre Traverse, is loathe to use the term the regions but notes the different ecosystems surrounding making work not always visible through a pervasive London-centric lens. While the UK capital may hold more opportunities, the concentration of the theatre community in cities like Edinburgh can afford closer connections and a nurturing environment for new writers.

Liam Borrett'sThis Is Living, his drama school graduating piece about loss, appeared at Trafalgar Studios in the West End last year, after proving a hit at Edinburgh Fringe: Getting people to come and see a two hander about death at 11pm was likely not going to work. But by word of mouth, there was a buzz. Even so, he explained facing difficulties in getting it transferred, being turned down by eight theatres, often waiting a frustrating and demoralising nine to ten months for the no: You cant just programme the same stuff. You need voices that reflect and deconstruct the society were living in. For Borrett, 25,theatre should rarely be a passive experience: There are days I go and watch a cosy musical. But the majority of the time I want to feel profoundly different and changed and most of the time upset by the end of it. Thats the cathartic experience you go to the theatre for.

Ella Hickson, 31, writer of Oil, which was staged at the Almeida last year, started out self-producing but now works on commission for the likes of the RSC, the National Theatre and Almeida. She recognises both the agency and relative immediacy afforded by the former and the greater stability by the latter: The production process between having an idea and getting it staged is not insignificant. In terms of a Zeitgeist, you are looking at a reflection of a cultural moment two years previous. But Hickson, like many artists, is far more interested in ploughing energy into the ever-challenging task of writing a good play: Writing is a bit like love, when it turns up, take it, and try not to worry about it too much when it's not there.

Scottish writer Stef Smith, 29,who had her London debut with 'Human Animals' at the Royal Court last year

Lucy J Skilbeck,28, emphasises the importance of finding the right place to incubate and develop your ideas, hers being through a BBC Fellowship at Derby Theatre and later setting up her own production company Milk Presents. Concerned with fracturing ideas of masculinity and femininity, she had ambitions to make a drag king play about Joan of Arc. With Joan playing in pubs, schools and in a Hull UK City of Culture 2017 shopping centre for 2.50, Skilbeck has found a really easy light touch way you can dialogue with some mega ideas. Now preparing Bullish and directing a company of gender queer artists in Chekhovs The Bear/The Proposal, for Skilbeck, theatre is the place and now is the time to be political: Theatres should be places we grapple with things we dont understand which will then leak out into the wider world.

Other playwrights such as Andrew Maddock, 30,are exploiting new routes to stage for their writing. Starting out with his own one-man show, Junkie, he self-produces his work, drumming up a following through social media, such as for He(Art): The way I like to write is quitereactive - I want to write and get it on stage. He sees this as a growing and exciting trend, comparing it to the grassroots movement of punk rock, they reacted to something and created something, and Ithink that's what's happening in theatre right now. People are tired of waiting. He believes the fringe can raise the bar for everyone: a potential game changer.

Erin Doherty as Tamsin Carmody and Joseph Quinn as Dean Carmody in Katherine Soper's 'Wish List' at the Royal Court (Jonathan Keenan)

Alexander Zeldin, 31,who saw success with Beyond Caring last year and whose play Love is currently transferring from London to Birmingham, is pushing a new, more process-driven approach to theatre. He sees a shift toward more forms of writing and collaborative writing, involving actors heavily in developing his characters. His theatre is firmly rooted in concrete communities: Its important a play makes sense to people and is not removed in some literary bubble - that can happen in our theatre culture. He is now preparing to take Beyond Caring to Chicagos Lookingglass theatre with David Schwimmer, exploring the plays theme of zero-hour contracts with African-American and Latino workers in the US.

The threat to theatres longevity is not a new one. And perhaps the challenge is, as ever, to keep seeking new edges in old tales, bringing fresh stories to the stage and cultivating new audiences by engaging with contemporary issues and a new generation of theatre goers through schools, young people and presenting theatre as something that is not exclusive. Netflix has its attractions, as does the cinema. But there is something idiosyncratic about the collective live experience of theatre, particularly in the close quarters of fringe venues. As MacKeith says: Once made accessible and non intimidating, the form does a lot of the work in keeping people engaged as it is so unique. In fact, it's addictive.

'School Play' will be showing at Southwark Playhouse from until 25 February. The Bruntwood Prize is open for submissions until 5 June 2017.

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We spoke to the new generation of British playwrights who will dominate 2017 - The Independent

Why I chose Jefferson Avenue over Madison Avenue – The Drum

When I announced I was moving to Detroit after 15 years at a top Madison Avenue ad agency, many thought I had a momentary lapse of consciousness. The first response is generally one word (delivered with a whiff of disdain) DETROIT?! Its no wonder Detroit vs. Everybody has become a cultural movement.

Then, the unthinkable happens. Two minutes into explaining my decision, most people usually say, Can I come?

While Id like to think Im terribly persuasive, the facts speak for themselves. Detroit is not the cold, rusty, post-industrial city New Yorkers and practically all non-Detroiters imagine. The citys creative spirit is very much alive and thriving, bringing together world-class storytellers, entrepreneurs and makers that can inspire, craft and produce the next great brand building ideas. In a modern world where brand storytelling sits at the intersection of art and science, most Madison Avenue agencies are still stuck at the 150-year-old intersection of media and messaging. Detroit is anything but stuck in the past.

Today the sparks of inspiration in music, technology, art and science generally arent born in NYC although its still a pretty great place to raise capital for them. Eureka moments are constantly being hatched in Detroit, Tel Aviv, Las Vegas, London, Atlanta, Stockholm, Marina del Ray, Austin and a host of other so called second cities. And now more than ever, Middle America is having its moment.

One of the biggest challenges for New York agencies is the cost of talent, cost of living and cost of real estate makes surrounding ideas with the best people, technology and facilities increasingly difficult. At Doner, were taking a different approach by opening our agency doors around the world to start-ups, filmmakers and tinkerers hungry to partner with brands. While other agencies are buying 3D printers and claiming to have a maker cutler, weve built a real-time content engine and true maker culture with soundstages, 25 edit rooms, and inspirational collaboration studios. We even rented an apartment to create a food styling kitchen where we film 24/7 content for brands like Bushs, Nestl, Smithfield, Minute Maid and Food Lion.

Detroit isnt just considered the new Brooklyn for the facial hair. Its become a mecca to artists, designers and musicians. Downtown Detroit is rising like a Phoenix with state-of-the-art sports arenas, a restaurant and arts scene that rivals Williamsburg, and construction as far as the eye can see.

Detroit is a place where new ideas are constantly being born, brought to life and shared throughout the community, like Slow Roll bringing together 3000 cyclists to roll through different Detroit neighborhoods every Monday night, and The Empowerment Plan designing coats for those living in the streets. Its where Shinola was born from transforming an abandoned factory into a craft watch company that rivals the Swiss, and where Ponyride turned the foreclosure crisis into an inexpensive space for socially-conscious artists and creative entrepreneurs.

Even the UN has taken notice, naming Detroit North Americas only UNESCO City of Design, joining 47 cities from 33 countries. With this distinction, Detroit joins a worldwide network of cities committed to investing in creativity as a driver for sustainable urban development, social inclusion and cultural vibrancy.

But for all its magic, Detroit has yet to stake its claim as a creative hub in our industry. When people think Detroit, they think we only do automotive. When people think of where you go to build advertising career, they dont think Detroit. Thats something I want to help change.

Brands need and want the voice of Middle America more than every before, and that spirit and those values can only authentically come from a culture of people plugged into that zeitgeist.

A culture where technology leaders drive pickups, social experts are soccer moms and designers keep a hunting calendar next to their Pantone books.

Equally exciting is how the spirit of Motor City ingenuity lives in our other offices around the world. As a micro-network, were not just adding dots on a map, were adding talent hubs where technology is erasing barriers and where time zones melt away to allow us to be an always on spigot of content and ideas.

For years, I have struggled to answer my clients pleas to give them more content, and to do it better, faster and cheaper. In New York, I made excuses. In Detroit, I can make S#@! happen.

My heart kept me on Madison Avenue for half my career, and I dont regret a day of it. But today marketers and brands face unrelenting challenges and a future of incredible opportunity, and Im thrilled to help answer them from a new (and perhaps unexpected) address.

Eric Weisberg is global chief creative officer at Doner. He tweets @eweisberg

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Why I chose Jefferson Avenue over Madison Avenue - The Drum

If Los Angeles Becomes a Bona Fide Fashion Show Destination, What’s Next? – WWD

Has L.A. managed to flip the script and become a fashion show city at long last?

Independently of one other, a handful of designers who normally show at New York Fashion Week elected to mount events here instead, shining an even brighter spotlight on the City of Angels during an already buzzy time, with the Grammy Awards this weekend and the Oscars around the corner.

Certainly, five events over five days Rebecca Minkoff on Saturday, Raquel Allegra and Rachel Zoe on Monday, Rachel Comey on Tuesday and the grand finale of Tommy Hilfiger tonight are a mere drop in the New York bucket of more than 150 official shows. But the micro trend ensures that theyre each getting maximum attention before the New York Fashion Week onslaught.

I think the cluster of designers showing in L.A. is a nice coincidence that puts another spotlight on L.A. and the interest fashion has in whats happening in the city in terms of art and culture. That has been something weve seen for a while now, said Steven Kolb, chief executive officer of the Council of Fashion Designers of America.

Fashion, it seems, is following the art scene and the cultural zeitgeist in the age of gender fluidity, we now have fashion week fluidity.

Fashion week is at a point where we are in a moment of experimentation; you see it evolving and not as defined. Designers are crossing in and out of the paths of Paris, London, Milan and New York; its more fluid, Kolb said.

The five events in Los Angeles this week didnt fit the uniform show mold either. There were see-now-buy-now shows and collections presented via short film and art installations. European labels are also getting in on the action this week: Kenzo will premiere its latest fashion film in L.A. for the second time on Thursday, and Vetements will unveil a capsule collection with Maxfield at a shopping event the same night.

We are in a time where in fashion week, the structure is less important in new cities. Its about taking shows to cities that make sense for the brand. But stamping a date and time to it that is old-fashioned, Kolb said.

That the city has never been able to keep its homegrown runway shows to a week sometimes stretching them out for over a month has continually frustrated editors, so to be sure, some boundaries make sense.

Following his New York see-now-buy-now show in September, Hilfiger comes to Los Angeles with a more fine-tuned approach, secure in the knowledge that hell be receiving the lions share of attention before New York shows even start.

We listened to our consumers, analyzed last seasons results, and built on the learnings to evolve the TommyNow platform even further as the ultimate expression of my brand philosophy, he said. In addition to the runway show, we will once again have the Tommy x Gigi pop-up shop, rides and unique experiences throughout the event. Weve also added a lot of newness that celebrates local California culture and puts music and entertainment at the heart of the event, he said.

Hilfiger will show a spring 2017 collection inspired by the casual, cool, chic vibe thats so signature to California in a created, Venice Beach carnival setting, that, while not open to the public, will draw its share of local onlookers and virtual voyeurs and hopefully, live and online shoppers.

Were constantly pushing boundaries to further democratize the runway and get closer to our consumers, he said. Our shoppable live-stream is back, along with TMY.GRL, our personalized virtual stylist-bot for Facebook Messenger. An exciting new addition this season is the Tommyland Snap:Shop app, which allows our users to shop the Tommy x Gigi collection from photos of the runway show, ad campaign, editorial shots and product in store.

On Monday night, after her presentation that was followed by a sit-down dinner, Zoe said, Im thrilled Tommy is showing here. Hes one of my greatest mentors and hes going to take over L.A. in a big way. Why shouldnt we just embrace L.A. for its own culture and stop trying to make it New York and Paris and London?

Minkoff, who pulled off a takeover at The Grove with style and energy (and virtually no logistical snags or user friction, itself a notable achievement in the age of hours-long show delays), said, I think L.A.s status as a city was already shifting. You could feel when Hedi Slimane came here. Theres plenty of companies that have huge success, so now more than ever more companies are getting wise to that. I think you might even see a rebalancing where a bunch of them are like, Screw this New York weather, lets move to L.A.

Los Angeles retailers are only too happy to embrace more events here. The Groves owner Rick Caruso said he was already angling to get more fashion shows. Absolutely, wed love to do this more often and Rebecca has really opened the door for us to do that. Our team is excited about working with more designers.

From an operational standpoint, its a no brainer because these shows are in our backyard. From a vibe standpoint, we get that validation, said Revolves Raissa Gerona, who attended Zoes show with the e-tailers cofounder and co-ceo Michael Mente. As a retailer, having to sell what customers see is a win-win situation. You join in on the fun and capture your audience. As a designer, youre not competing with a hundred other shows, so you have their attention a little longer.

Looking forward, the movement toward Los Angeles opens the door to other cities as well. As fashions search for new will inevitably continue, what will the next city du jour be, and which designer will catapult it into the spotlight? Chances are it will be a brand with the financial might to stage a remote show and the production infrastructure to support a see-now-buy-now collection. After all, the likes of Chanel, Dior, Gucci and Louis Vuitton already take their resort and pre-fall shows on the road, including, in the past, to L.A.

Said Hilfiger, I can imagine our show to be like a touring rock band, reaching consumers globally and staging shows in a different city each season, including going back to New York.

Echoed Kolb, Its a great idea to take that show on the road and be in front of another group of consumer. Will it be Miami next year? Will it come back to New York?

Kolb thinks New York, Paris, Milan and London will continue to be the core base of fashion weeks, just as L.A. will continue to attract designers to really touch city in terms of consumers and culture.

As more brands open stores here, events to drum up sales will follow. For Rachel Comey, who opened a store last June, Tuesday nights dinner/performance/presentation at Hauser Wirth & Schimmel Gallery for a mix of West Coast retailers, editors and celebrity clients was also designed to support business.

After New York, L.A. is definitely our biggest market. I dont have grand plans to open up 100 other stores around the U.S. so keeping these two strong are a priority, she said.

Comey said shes looking to do more types of events in L.A. while aiming to use her store as a base for personal one-on-one shopping and styling, noting, Fashion week can mean whatever you want it to mean for your brand.

The rest is here:

If Los Angeles Becomes a Bona Fide Fashion Show Destination, What's Next? - WWD

The Informal Economy and Decent Work: A Policy Resource …

PART I : KEY CONCEPTS 1. Decent Work and the Informal EconomyExplores the main conceptual issues including what is the informal economy, who is in it and what are the main drivers of informality ? It emphasizes that informality manifests itself in different ways according to different country contexts and labour market characteristics. 1.1 Key conceptual issues 2. Measurement of the Informal EconomyExamines the methodological issues related to the collection of accurate data on the informal economy. It highlights the innovations from the international statistical community which will enable data on the informality to be captured more fully. 2.1 Addressing statistical challenges PART II : POLICIES TO SUPPORT TRANSITIONS TO FORMALITY 3. Growth Strategies and Quality Employment GenerationExamines the complex relationship between economic growth and informality. It makes the case for employment-centred macro-economic policies explicitly targeted to curbing informality. 3.1 Patterns of economic growth and the informal economy 4. The Regulatory Framework and the Informal EconomyThis thematic area covers ten technical briefs, which are divided into three subsections (A) international Labour Standards, (B) Specific Groups and (C) Labour Administration. Among the briefs in this section are a survey of ILO Conventions and Recommendations most pertinent to the informal economy; the challenges of applying labour law to micro and small enterprises; a brief on the issues surrounding the employment relationship; technical briefs on gaps in the regulatory frameworks covering specific groups, and briefs examining the scope of labour administration and labour inspection to reach the informal economy. A International Labour Standards 4.a1 The Regulatory Environment and the informal economy: setting a social floor for all who work 4.a2 International Labour Standards (ILS): bringing the unprotected under the law 4.a3 Understanding the employment relationship and its impact on informality B Specific Groups 4.b1 Domestic Workers: strategies for overcoming poor regulation 4.b2 Homeworkers: reducing vulnerabilities through extending and applying the law 4.b3 Street vendors: innovations in regulatory support 4.b4 Micro and Small Enterprises (MSEs), informality and labour law: reducing gaps in protection 4.b5 Strategies for transforming undeclared work into regulated work C Labour Administration 4.c1 Labour administration: overcoming challenges in reaching the informal economy 4.c2 Labour inspection and the informal economy: innovations in outreach 5. Organization, Representation and DialogueSocial dialogue is an essential component of democratic policy making on the informal economy, and good governance in the labour market in general. This section looks at the diverse ways in which informal economy actors are organizing, mobilizing and engaging in social dialogue. 5.1 Social dialogue: promoting good governance in policy making on the informal economy 5.2 The role of Employers organizations and small business associations 5.3 Trade unions: reaching the marginalized and excluded 5.4 Cooperatives: a stepping stone out of informality 6. Promoting Equality and Addressing DiscriminationExamines issues of discrimination and exclusion from formal labour markets which pushes particular groups into informality. It also examines segmentation within informal labour markets and makes the case for inclusive approaches based on equal opportunities for marginalized groups. 6.1 Promoting womens empowerment: a gendered pathway out of informality 6.2 Migrant workers: policy frameworks for regulated and formal migration 6.3 Disability: inclusive approaches for productive work 7. Entrepreneurship, Skills Development, FinanceThis section comprises three briefs: the brief on informal enterprises examines the incentive structures, supports and services which can encourage them to both formalize and upgrade; the brief on skills development looks at how skills upgrading can enhance access to the mainstream economy and the brief on microfinance details how it can be used as a catalyst out of informality through incentives and targeting. 7.1 Informal enterprises: policy supports for encouraging formalization and upgrading 7.2 Enhancing skills and employability: facilitating access to the formal economy 7.3 Microfinance and the informal economy: targeted strategies to move out of informality 8. Extension of Social Protection This section currently contains four briefs. Firstly, on innovative practices in social security and health insurance in an effort to extend social security to all; and three briefs reviewing evolving practices in child care, maternity protection and measures to address the economic and social exclusion of those living with HIV/AIDS. 8.1 Extending social security coverage to the informal economy 8.2 HIV/AIDS: overcoming discrimination and economic exclusion 8.3 Extending maternity protection to the informal economy 8.4 Childcare: an essential support for better incomes 9. Local Development StrategiesThis section examines the potential of local development strategies to generate integrated measures to support the move out of informality for poor communities. 9.1 Local development: opportunities for integrated strategies for moving out of informality

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The Informal Economy and Decent Work: A Policy Resource ...

Ask Yourself These Two Questions About America’s Economic Future – Fortune

Whither interest rates? Photos by Pete Marovich/Bloomberg & Ethan MillerGetty Images

Todays news environment has ADD. Thats why business leaders must occasionally disconnect from the tweet-powered media whirlwind and think hard about factors that do not make good SNL sketch material but that will deeply influence our future. So todayinspired by new PWC research finding that by 2050 the U.S. economy will be only the worlds third-largest , after China and IndiaI invite you to figure out what you really believe about the American economys future. Ask yourself two short questions. Dont check the latest forecasts or opinion surveys. Just call upon everything you know and ask yourself what you truly think.

The two questions:

-Is todays economic stagnation really secular? Former treasury secretary Larry Summers is the chief proponent of the view that much of the global economy is in secular stagnation : long-term slow growth, low interest rates, and below-target inflation. Others vigorously dispute that view, saying the U.S. economy can bounce back if stimulated by lighter regulation and lower taxes. Since the end of World War II, the U.S. economy has grown at an average annual rate of 3.2%, yet we have now gone 11 years without 3% growth for even one year; last years growth was only 1.6%.

So has something fundamental changed, creating a low-growth environment as far as the eye can see? Or does the world just need different economic policies? For reference, President Trump intends to lift U.S. economic growth to 4%. The Feds forecast for 2017 is about 2%.

-Must interest rates revert to the mean? Ever since the Fed cut the Fed funds rate from 5.2% to almost 0% during the financial crisisand the 10-year Treasury rate fell from about 5% to less than 2%weve heard stern warnings that rates must eventually return to average levels. When that happens, our world will change. Interest on the federal debt will become massively crippling, retirees will again be able to earn decent yields on reasonably safe investments, and stock prices will plunge, for starters. Yet after nine years, it still isnt happening. Yes, the yield on the ten-year Treasury has risenbut only up to a measly 2.4%.

So here too, has something fundamental changed? Does a global economy based on information and services simply demand less financial capital than the old industrial economy did? Do high savings rates in the growing economies of China, India, and Africa supply more capital to global markets, just as demand for capital is weakening, making capital a low-cost resource from now on?

One thing that looks surer by the day is that our old models for predicting the future dont work anymore. Thats why Im asking you to consult your own deep instincts. Its not just what you think. Where do you feel the world is going?

When youve achieved a fairly comfortable point of view on the two questions, you can turn cable news back on.

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Ask Yourself These Two Questions About America's Economic Future - Fortune

Automation is the unavoidable future of the economy – The Daily Cougar

Wednesday, February 8, 2017

Were currently at 4.9percent unemployment, and its only because machines are not smart or cheap enough to replace us.

The motto of entrepreneurship incubators is disrupt your industry, which really means introduce technology to an established industry. Uber decimated taxis and public transportation, Amazon Now brought two-hour delivery to large metropolitan areas and Google is advancing its machine learning algorithms along with its consumer AI.

So far, these services have managed to improve our quality of life without negative impacts to our economy. However, the systems, infrastructure and technology that power these services are still in their infancy. Our economy is about to experience a change as dramatic as the industrial revolution.

Automation has been threatening to take our jobs since the cotton gin. And it has, but new, better jobs have come along. When agriculture was automated, our economy changed. No longer was it necessary to have 40percentof our workforce performing manual labor.

This freed up the necessary workforce to allow the industrial revolution to take off and manufacturing jobs took over as the American employer.

The industrial revolution was also a technological revolution. It allowed automation to build cars, air conditioners, or any product significantly cheaper while requiring less human involvement.

The economy adjusted. As these middle-class manufacturing jobs left our economy, we attempted to adjust. However, our middle class has suffered and continues to be in decline.

How long before automation takes a more significant role in our economy and lives?

Uber has become the ubiquitous transportation application. Since Ubers pricing became competitive its garnered more customers,and its service has become significantly more convenient. What most dont know is that Uber operates at a loss.

Every year, the company loses money but continues to be the most popular transportation app with no signs of slowing down. The long-term business plan isnt eventually paying drivers less; its eventually not paying them at all.

Uber is banking on self-driving cars to become commercially available in the next few years. An entire fleet of cars that need no sleep, are constantly available and run on electricity.

Retail companies havemade their logistical processes as automated and intelligent as possible. Amazon Now and Amazon GO are services that are recent, andboth function to connect a costumer to a product as quickly and as easily as possible.

Amazon Now is a two-hour delivery service, and its amazing. You can order 80percent of your grocery needs, anXbox controller and batteries and have them delivered to your door two hours later.

Amazons logistics process is the most advanced in the world, meaning that its the most automated. Amazon GO is a brick-and-mortar store that doesnt need cashiers. When a customer walks in, they scan their phone, grab the food they want and walk out.

Depending on their logistics process, Amazon might even have machines stocking the shelves as well.

Machine learning is the software side of automation. Google has been working on a project called Deepmind. Thissoftware learns any task by running billions of simulations, adjusting the variables its allowed, and without instructions, quickly learning the most effective ways to accomplish its goal.

This process allows it to approach problems in ways humans would never think of. Its most recent accomplishment is winning a game of GO, against the best player in the world. A step above Chess (as its believed you need a sense of intuition to win).

These systems can be taught to program, write papers and design complex structures, as well as take restaurant orders, provide better automated customer service, do research and design better versions of themselves.

Machine learning software can learn to write news articles by reading millions ofreports to understand human writing patterns. It will be able to quickly draft summaries for press conferences and speeches. Bias can even be programmed in.

Innovation and automation are an unavoidable future. Profit drives innovation, and no matter what the effect it has on the middle class, companies will not stop automating processes.

Our politicians are concerned with coal and manufacturing jobs that are already obsolete and fail to see the future thats looming.

Our economy is not prepared for a future in whichthe unemployment rateis constantly high or a people no longer need to work 40-hour weeks. Companies will continue to reduce overhead by cutting away the inefficient, prone to error fat that hinders profits.

Since machines run pretty lean, the only fat I see is us.

Hugo Salinas is a MIS senior and aregularcontributor to Cooglifemagazine. He can be reached atopinion@thedailycougar.com

Tags: Amazon GO, automation, Uber

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Automation is the unavoidable future of the economy - The Daily Cougar