Case Western Reserve University on track to become no. 1 synchrotron lab in world

PUBLIC RELEASE DATE:

23-Sep-2014

Contact: Jeannette Spalding jeannette.spalding@case.edu 216-368-3004 Case Western Reserve University @casenews

Case Western Reserve University's synchrotron facility at Brookhaven National Laboratory is on its way to becoming the No. 1 beamline facility for biology in the world by early 2016, thanks to a jumpstart grant of $4.6 million from the National Institute of Biomedical Imaging and Bioengineering (NIBIB), a component of the National Institutes of Health (NIH).

For two decades, the Case Center for Synchrotron Biosciences has developed and operated beamlines for an international community of users. These advanced instruments deliver ultra powerful x-rays that allow scientists to visualize in action the nano-scale structures of the body's molecules and proteins. Armed with these meticulous images, scientists attempt to pinpoint disease-causing vulnerabilities in the body's molecules and proteins and target those weaknesses for therapeutic intervention.

To prepare for the upgrade, the four existing beamlines of the center, located at the National Synchrotron Light Source (NSLS) at Brookhaven laboratories in Upton, NY, will go offline Sept. 30 while construction continues on the new synchrotron light source (The NSLS-II), right next door. During the last two years, $50 million from NIH, the National Science Foundation and the US Department of Energy have been invested at Brookhaven to fund the construction of four new state-of-the-art beamlines at NSLS-II for the biological science user community. The recent award of $4.6 million from NIBIB to Case Western Reserve University will support the commissioning and operation of the beamlines allowing the re-start of user operations for both CWRU scientists and investigators from across the world.

"When NSLS-II opens, the lab's beamlines will have the brightest, most intense x-ray beams 100 times brighter than beamlines anywhere in the world," said Mark Chance, PhD, director of the Center for Proteomics and Bioinformatics, Case Western Reserve University School of Medicine. "With this technology, NSLS-II will collect data 100 times faster than any other synchrotron facility in the world."

NIBIB also welcomes the research capabilities of the new beamlines at NSLS-II.

"We look forward to this new light source coming online and giving clarity to the molecular machines that are the inner working components of cells," said Christina Liu, PhD, program director of Molecular Imaging at NIBIB.

The National Science Foundation (NSF) has entered the act as well. In 2012, the NSF awarded the Case Center for Synchrotron Biosciences a $4 million grant toward building a particularly specialized beamline dedicated to footprinting. With footprinting, the beamline provides highly detailed visualization of the structure and dynamics of biological macromolecules. Macromolecules are the "machines" of the cell, and footprinting at a synchrotron beamline enables scientists to identify key moving parts of the machine at the level of single nucleotides or amino acids that make up this molecular entity. Scientists can then view how molecular structures interact and move within a solution (liquid) state, often within living cells.

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Case Western Reserve University on track to become no. 1 synchrotron lab in world

Sri Lanka pick Atapattu as head coach

Sri Lanka pick Atapattu as head coach

Photo Source: AP

Sri Lanka Cricket have appointed former Test captain Marvan Atapattu as the head coach, making him the island nation's seventh coach in the last four years.

A selection committee interviewed Atapattu, 43, and one other candidate on Tuesday before recommending him for the job, a news release from Sri Lanka Cricket (SLC) on Wednesday said.

The SLC executive committee then "unanimously approved and appointed Mr. Marvan Attapattu to the position of national head coach... with immediate effect", the release said.

Atapattu had served as the interim coach for three months before his full-time appointment on Wednesday, guiding the team during the recent series against England, South Africa and Pakistan.

The former batsman replaces Englishman Paul Farbrace who quit in April after just four months on the job to take over as England's deputy coach under Peter Moores.

Sri Lanka are set to play seven ODIs against England from November 26 as part of their build-up to the 2015 World Cup being hosted by Australia and New Zealand.

They are also due to tour New Zealand in December and January.

A prolific right-hander, Atapattu scored 5,502 runs from 90 Tests, including six double-hundreds, after making his debut against India in 1990.

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Sri Lanka pick Atapattu as head coach

Sri Lanka pick Marvan Atapattu as head coach

Sri Lanka's Marvan Atapattu in 2007. Photo: Sebastian Costanzo

COLOMBO Sri Lanka Cricket have appointed former Test captain Marvan Atapattu as the head coach, making him the island nation's seventh coach in the last four years.

A selection committee interviewed Atapattu, 43, and one other candidate on Tuesday before recommending him for the job, a news release from Sri Lanka Cricket (SLC) on Wednesday said.

The SLC executive committee then "unanimously approved and appointed Mr. Marvan Attapattu to the position of national head coach... with immediate effect", the release said.

Atapattu had served as the interim coach for three months before his full-time appointment on Wednesday, guiding the team during the recent series against England, South Africa and Pakistan.

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The former batsman replaces Englishman Paul Farbrace who quit in April after just four months on the job to take over as England's deputy coach under Peter Moores.

Sri Lanka are set to play seven ODIs against England from November 26 as part of their build-up to the 2015 World Cup being hosted by Australia and New Zealand.

They are also due to tour New Zealand in December and January.

A prolific right-hander, Atapattu scored 5,502 runs from 90 Tests, including six double-hundreds, after making his debut against India in 1990.

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Sri Lanka pick Marvan Atapattu as head coach

Your Website Is Failing: How User Testing Will Improve Everything

As crazy as it may sound to you, I love those moments where I discover that I need to learn way more on a topic I thought I knew relatively well. It means that my knowledge in that field is growing, Im closing the gap from being proficient to being an expert, and that I can make sharper decisions as a business owner.

I recently experienced this around building and optimizing landing pages.

To be sure, my team knows a good amount about the fundamentals of landing page optimization. Weve been fortunate to have a lot of success with our testing and optimization experiences, especially for our individual subscription service for our EasyBib product.

A few years ago we changed our pricing model from a yearly subscription to an optional model of monthly, semi-annual and yearly. This increased our revenue by 111%. Two years later, we put the sign up form on a landing page, instead of a secondary page, and increased revenue by 35%. Last year, we changed our credit card processing from Paypal to native processing, which improved revenue by 27%. And most recently, we added a modernized look with imagery and PR social proof, which improved conversions by 22%.

Therefore, when our team developed the homepage for our new product GetCourse, which provides deep analytics on your presentations through user tracking and questions, I felt confident that we knew what we were doing.

Breaking our confidence on our new product

We followed a number of conversion rate optimization processes. For instance, we tried honing in our user language by asking prospective customers on calls and in person how they would describe the product and why they would use it. We showed initial versions of the homepage to people and asked what confused them and why they wouldnt sign up, hoping to find and dispel any areas of confusion.

When we drove traffic to GetCourse, and the conversions didnt come, we turned to Feedback Army. We found that some people found the product useful for enhancing presentations with questions and voice overs, while others thought hosting was valuable. However, our unique selling proposition of tracking and analytics was not as obvious as we hoped.

Our bubble was popped by UserTesting.com

A bubble. (Photo credit: Wikipedia)

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Your Website Is Failing: How User Testing Will Improve Everything

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