UNIQUE: The staff who work at London department store Liberty.

LIBERTY OF LONDON C4

DEPARTMENT store Liberty has a special place in Britain's heart. Like Greggs does with its bowels.

"Its hallways," we heard, "are stuffed with gifts, antiquities and a very strong sense of Britishness." Basically, it's the London version of Hanley indoor market.

Every year, the shop has an open day where designers are invited to bring along anything they feel would make a welcome addition to its wares.

"We try to find things that are unusual," revealed a buyer, "things that are exclusive to us, things that will differentiate us from our competitors." Next year I might try my Union Jack nasal hair trimmers.

Two chaps had brought along a range of dog coats.

"We started looking for jackets," they explained, "and couldn't find anything that was even slightly cool or hip." It's a poodle, mate, not Taylor Swift.

The jackets, they hoped, would suit Liberty as it's one of the only department stores in London to welcome dogs. Whatever you do, don't stand still in the lighting department.

However, the outlet's chief buyer felt it might be rather a niche market. Certainly, few pugs suit a kagoule.

The rest is here:

Liberty Of London (C4): TV Review