JCPenney is selling off its historic 118-year-old location in Kemmerer, Wyoming, marking the end of an era for the department store brand.

The first-ever JCPenney store was known as "The Golden Rule" and named by founder James Cash Penney as an ode to the popular idiom "treat others as you would like to be treated." The store was later rebranded to JCPenney in 1914, the same year the retailer erected its headquarters in New York City.

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The 8,000 square-foot flagship Kemmerer location located approximately 100 miles northwest of Salt Lake City is known as the "mother store" for the chain, according to the property highlights pamphlet available online. The town is home to just under 4,000 residents and is where Penney first got his start in 1902.

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JCPenney is selling its original 118-year-old location in Kemmerer, Wyoming, marking the end of an era for the - Business Insider India