Goya Foods CEO Robert Unanue said on Friday that a growing boycott of his company in response to his recent praise of President Donald Trump amounts to a suppression of speech, tapping into the presidents ongoing narrative that liberals are proponents of an oppressive cancel culture that punishes those who exercise their right to free speech.
Calls for a boycott emerged after Unanue said that Trump was an incredible builder and that the US was blessed to have him as president at a White House event on Thursday meant to highlight a new advisory commission on creating economic opportunities for Latinx Americans. The praise elicited criticism from progressives, and a boycott campaign of Goya Foods backed by prominent political and cultural leaders like Democratic Rep. Alexandria Ocasio-Cortez and Hamilton creator and star Lin-Manuel Miranda rapidly spread across social media.
In an interview on Fox & Friends, Unanue argued that the online campaign revealed a double standard, pointing to the fact that he attended a healthy eating initiative at the invitation of former president Barack Obama and and first lady Michelle Obama in 2012.
So youre allowed to talk good or to praise one president, but youre not allowed, when I was called to be part of this commission to aid in economic and educational prosperity and you make a positive comment, all of a sudden thats not acceptable, Unanue said.
So, you know, Im not apologizing for saying and especially if youre called by the president of the United States, youre going to say, No, Im sorry, Im busy. No thank you. I didnt say that to the Obamas, and I didnt say that to President Trump, he added.
Conservative politicians and pundits have leaped on the boycott, popularized online as the #Goyaway campaign, as another sign of the existence of an extremist left seeking to obliterate discourse and to enact punitive measures against those they disagree with.
The Left is trying to cancel Hispanic culture and silence free speech. #BuyGoya, Sen. Ted Cruz (R-TX) tweeted on Friday. Fox News contributor and former governor of Arkansas Mike Huckabee tweeted: Cancel-culture leftists dont need beans. Their speeches & whining already produce all the gas the planet can take.
But while Unanue and his supporters on the right are decrying the boycott as an attack on his right to speech, in reality, its simply criticism of his political gestures.
Buycotting is not suppressing speech. In fact, it is the opposite, Jaime Settle, a scholar of American political behavior at the College of William and Mary, told me. Corporate leaders have a choice: If they choose to publicly disclose their political views, they should expect people to respond by expressing their own, even if the public channels that speech through consumer habit.
Unanues right and capacity to express his ideas about the president or any other matter remain intact even if profit margins at Goya, a multibillion-dollar company, take a hit due to pushback from boycott campaigns. Instead of free speech, the core issue is the social consequences that accompany taking a political position in a highly polarized political climate.
Unanue, the head of the largest Hispanic-owned food company in the US, appeared at the White House on Thursday to announce that Goya Foods would be donating 1 million cans of chickpeas as well as 1 million pounds of food to food banks as part of the Hispanic Prosperity Initiative, a new advisory commission created by Trump tasked with increasing Hispanic access to economic and educational opportunities.
When Unanue spoke at the Rose Garden event at a podium just feet away from Trump, he did not just announce his donation but also offered praise of the president, likening him to his own grandfather, a Spanish immigrant who founded Goya in 1936.
Were all truly blessed at the same time to have a leader like President Trump, who is a builder, he said. And so we have an incredible builder. And we pray. We pray for our leadership, our president, and we pray for our country, that we will continue to prosper and to grow.
Unanues decision to laud the president resulted in sharp blowback among Latinx progressives, who argued that Unanues celebration of the Trump presidency marked a betrayal of the Latinx community that buys his companys products.
@GoyaFoods has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain, tweeted former Secretary of Housing and Urban Development Julin Castro. Americans should think twice before buying their products.
Miranda, the creator of Hamilton, tweeted, We learned to bake bread in this pandemic, we can learn to make our own adobo con pimienta. Bye.
United We Dream, an immigrant youth-led organization, created a petition slamming Unanue for aligning with Trump and calling for a boycott of the company; #Goyaway and #BoycottGoya trended on Twitter after the remarks.
Commentators on the right responded to the boycott campaign with their own hashtag: #BuyGoya. Conservative pundits and politicians described the boycott as an attack on Unanues freedom of speech, and advocated for pushing back by stocking up on Goya products.
Amid the blowback, Unanue decided to appear on Fox News and Fox Business on Friday.
On Fox & Friends one of Trumps favorite television shows and a bastion of far-right thinking Unanue began the interview by saying, Its good to be with some friends. During the interview, he said the boycott constituted a suppression of speech; that he would not apologize for his remarks; and that the reaction to his praise of Trump revealed a double standard since his appearance at the Obama White House in 2012 garnered no controversy.
Later on Fox Business during an interview he began by telling the host that he was doing a great job he said the boycott was a reflection, I believe, of the division that exists today in our country ... this great divide is killing our nation were tearing down statues of Jesus Christ.
Abraham Lincoln had the great quote, A house divided against itself cannot stand. And this can be the destruction of our nation, we are at that point, he said.
In adopting this language, Unanue and his supporters have framed the boycotts as the latest example of an overzealous left that seeks to suppress the expression of everything it doesnt like. Unanues comment about statues of Jesus being attacked evokes Trumps talk of statue-toppling as a sign of a merciless campaign to wipe out our history, defame our heroes, erase our values, and indoctrinate our children.
Trump has, in recent months, portrayed efforts by anti-racist protesters to pull down or criticize memorials commemorating historical figures who supported slavery, white supremacy, or colonialism as an attack on American values. (There are no signs that statues of Jesus are generally being targeted by protests, but there has been criticism of Eurocentric depictions of his image.) While protesters see these symbols as inappropriate celebrations of Americas history of white supremacy, Trump has tried to argue in highly racialized and nativist language that efforts to remove them represent a totalitarian crackdown on expression of identity.
But this language obscures the issue at hand. Anti-racist protesters arent disputing the right of people to discuss Confederate leaders; theyre protesting their celebration. And similarly, Unanue is not having his views suppressed hes receiving criticism for signaling support for policies that boycotters see as unjust.
Freedom of speech as defined by the First Amendment in the Bill of Rights refers to restrictions on state action (specifically Congresss ability to make laws) on the freedom of the public and the press to express their views. Boycotts led by consumers, experts say, fall under protected speech.
Calls for economic boycotts are clearly speech, not the suppression of speech. Consumers have long tied politics to purchasing, and advocating business boycotts is undoubtedly protected speech, Timothy Zick, a professor of government and citizenship at the College of William and Mary Law School, told me. Mr. Unanue runs a large corporation, so it rings hollow to suggest that individual consumers are in any way suppressing his speech.
One relevant precedent here is a 1982 Supreme Court ruling that an NAACP boycott of white merchants in Mississippi seeking to secure compliance by both civic and business leaders with a lengthy list of demands for equality and racial justice, was protected by the First Amendment.
Given that the boycott does not represent an infringement on his First Amendment rights, Unanues more substantive grievance might then appear to be that its unfair for his company to be penalized for his appearing at a presidential event, something hes done before. But this line of thinking is flawed for a number of reasons.
The political climate is vastly different than the last time Unanue appeared at a presidential event: Trump has successfully worked to dramatically polarize American politics for the entirety of his presidency even turning a public health emergency into a partisan war and thus voluntary affiliation with his administration is rarely, if ever, perceived as neutral.
That polarization has been accomplished in part through Trumps denigration of the USs Latinx community, from the moment he kicked off his first presidential campaign by calling Mexicans rapists and criminals to his recent inability to address record-high Latinx unemployment. And Trumps immigration policy has targeted Latinx people in particular featuring, for example, harsh detainment policies like child separation that violate international human rights standards.
This is only one small chapter in a much wider problem of polarization over a host of issues, Mugambi Jouet, a professor who specializes in polarization at McGill University, told me, noting that the fundamental issues at play here are the question of immigration and xenophobic discourse and agenda of the Trump administration.
Unanue has chosen to jump into the political fray at every juncture of this episode. Crucially, he chose not only to affiliate with Trump, but also praised the president in strong terms. And then Unanue went on to do two distinctly chummy interviews on Fox News where he said people criticizing him were the real source of division in the country.
The speed and intensity at which the backlash came is a function of this polarization after three years of the Trump administration, very few Americans have ambivalent feelings about the president but the boycotts themselves are an outgrowth of anger at the policies and behavior Jouet outlined.
Gustavo Arellano, author of Taco USA: How Mexican Food Conquered America, told the New York Times that Unanues comments were a betrayal for many in the Latinx community who see Trump as the antithesis of Latinos, in fact, as the enemy.
For Unanue the leader of a brand that represents nurture and community and family and most importantly the kitchen for Latinx Americans, according to Arellano to endorse a president who has caused that community, and other communities of color, so much pain brings many a great deal of distress. Not only because Unanue said Trump himself was incredible, but because with his praise, Unanue seemed to endorse the presidents damaging policies.
Also of concern to those boycotting Goya are Unanues actions not just his willingness to seek the friendly confines of Fox News, but his financial contributions to lawmakers who have enacted right-wing policies. Per CNNs David Goldman:
Unanue has donated to Republicans in recent years, including $6,000 to the Republican National Committee and $1,000 to former New Jersey Governor Chris Christie in 2017 when he was running for president, according to the Center for Responsive Politics. Unanue also gave $2,300 to New Jerseys Democratic Senator Robert Menendez in 2010.
Roberts brother Peter, who serves as Goyas executive vice president, gave $100,000 to the anti-abortion National Right to Life Victory fund in 2012. And other Unanue family members who are shareholders of Goya have given thousands of dollars to other, mostly Republican candidates and politicians, including Trump.
Unanue remains free to express his political opinions. He took advantage of this freedom at the White House, and again on Fox News. What hes witnessing with a boycott is not an agenda to prevent him from speaking his mind, but a rejection among a vocal set of fellow citizens of the ideas and endorsements hes chosen to align himself with.
Support Voxs explanatory journalism
Every day at Vox, we aim to answer your most important questions and provide you, and our audience around the world, with information that has the power to save lives. Our mission has never been more vital than it is in this moment: to empower you through understanding. Voxs work is reaching more people than ever, but our distinctive brand of explanatory journalism takes resources particularly during a pandemic and an economic downturn. Your financial contribution will not constitute a donation, but it will enable our staff to continue to offer free articles, videos, and podcasts at the quality and volume that this moment requires. Please consider making a contribution to Vox today.
Read more here:
Goya Foods CEO says the boycott over his praise of Trump is a suppression of speech - Vox.com
- Turkey's crackdown on freedom of speech intensifies - February 12th, 2015 [February 12th, 2015]
- Bill of Rights Transcript Text - National Archives and ... - February 12th, 2015 [February 12th, 2015]
- Freedom of Speech (Stanford Encyclopedia of Philosophy) - February 12th, 2015 [February 12th, 2015]
- 3 Muslims shot dead by Atheist || #muslimlivesmatter - Video - February 12th, 2015 [February 12th, 2015]
- Media Studies 104A - 2015-02-10 - Video - February 12th, 2015 [February 12th, 2015]
- USA Freedom of Speech and Jesus Christ - Video - February 12th, 2015 [February 12th, 2015]
- France Arrests French Comedian Dieudonne 3 Days After Charlie Hebdo Freedom of Speech - Video - February 12th, 2015 [February 12th, 2015]
- Charlie Hebdo's "Freedom of Speech" - Video - February 12th, 2015 [February 12th, 2015]
- John Robertson on Greg Shapiro's United States of Europe - S3Ep01 - Video - February 12th, 2015 [February 12th, 2015]
- The Illuminati: The Freedom of Speech 2015 Conspiracy - Video - February 12th, 2015 [February 12th, 2015]
- Muslims oppose insult to Islam in the name of freedom of speech - Video - February 12th, 2015 [February 12th, 2015]
- RE: HannibalTheVictor13's resentment over thunderf00t and his "freedom of speech". - Video - February 12th, 2015 [February 12th, 2015]
- Policy update restricts demonstrations - February 14th, 2015 [February 14th, 2015]
- Italian senators pass bill criminalizing denial of genocides - February 14th, 2015 [February 14th, 2015]
- Michael Buerk Interview - Freedom of Speech & Paris Attacks - Video - February 14th, 2015 [February 14th, 2015]
- 'Freedom Of Speech' Topic Tuesday #12 - Video - February 14th, 2015 [February 14th, 2015]
- One dead after shots fired at Copenhagen freedom of speech meeting - February 15th, 2015 [February 15th, 2015]
- Shots Fired at Copenhagen Free Speech Event: Reports - February 15th, 2015 [February 15th, 2015]
- One man dead and three policemen wounded at freedom of speech seminar in Denmark - February 15th, 2015 [February 15th, 2015]
- Copenhagen caf: two gunmen in terror attack at freedom of speech event - February 15th, 2015 [February 15th, 2015]
- One dead in gun attack on Danish freedom of speech meeting - February 15th, 2015 [February 15th, 2015]
- Free Speech Debate Still Alive After Attack in Denmark - February 15th, 2015 [February 15th, 2015]
- Esau uses Freedom of Speech as a weapon! - Video - February 15th, 2015 [February 15th, 2015]
- Copenhagen attacks an 'affront to freedom of speech': Tony Abbott - February 15th, 2015 [February 15th, 2015]
- Copenhagen suspect known to police - February 15th, 2015 [February 15th, 2015]
- Copenhagen police kill suspect linked to two fatal attacks - February 15th, 2015 [February 15th, 2015]
- Freedom of Speech and Freedom of Press - Lincoln University - February 15th, 2015 [February 15th, 2015]
- Copenhagen Shooting: Deadly attack at free speech meeting with cartoonist who depicted Muh - Video - February 15th, 2015 [February 15th, 2015]
- Shots fired at Copenhagens Krudttoenden cafe free speech event a report - Video - February 15th, 2015 [February 15th, 2015]
- Media Studies 104A - 2015-02-12 - Video - February 15th, 2015 [February 15th, 2015]
- WallBuilders Live 2015-02-11 Wednesday - Freedom of Speech on College Campuses - Video - February 15th, 2015 [February 15th, 2015]
- Yisrael Beytenu at Charlie Hebdo freedom of speech protest - Video - February 15th, 2015 [February 15th, 2015]
- TOI debate on freedom of speech wows Kolkata - The Times ... - February 16th, 2015 [February 16th, 2015]
- Muslims Killing Atheists! - Video - February 16th, 2015 [February 16th, 2015]
- AP Top Stories February 14 P - Video - February 16th, 2015 [February 16th, 2015]
- Duck Dynasty's Phil Robertson to Receive Freedom of Speech Award - February 17th, 2015 [February 17th, 2015]
- Freedom of speech, but... SHOTS - Video - February 17th, 2015 [February 17th, 2015]
- Letters to the editor: We must do more to stop terrorists - February 18th, 2015 [February 18th, 2015]
- Freedom Of Speech Naam Ki Koi Chiz Hoti Hai - Alia Bhatt On AIB Controversy - Video - February 18th, 2015 [February 18th, 2015]
- DoomShow,Freedom of Speech under attack by Terrrorists - Video - February 18th, 2015 [February 18th, 2015]
- Greenpeace activist refutes govt charge of being anti-national - February 19th, 2015 [February 19th, 2015]
- Jailed Al Jazeera journalist concerned about freedom of speech - February 19th, 2015 [February 19th, 2015]
- Fan claims municipal police violating freedom of speech - February 19th, 2015 [February 19th, 2015]
- Jailed journalist concerned about freedom of speech - February 19th, 2015 [February 19th, 2015]
- Denmark: Police launch manhunt for Copenhagen cafe shooter - Video - February 19th, 2015 [February 19th, 2015]
- Freedom of speech denied outside of Skillet concert Pittsburgh - Video - February 19th, 2015 [February 19th, 2015]
- Alex Jones is Right! Snowden is Right! Government Crooks Via FaceBook! - Video - February 21st, 2015 [February 21st, 2015]
- "McCann Trolling" v "Freedom of Speech" - Video - February 21st, 2015 [February 21st, 2015]
- Aamir Khan disapproves AIB Roast, KJo reacts - February 22nd, 2015 [February 22nd, 2015]
- South Africa: Post the State of the Nation Address - February 23rd, 2015 [February 23rd, 2015]
- The Great Purge of Free Speech Has Begun............ - Video - February 23rd, 2015 [February 23rd, 2015]
- Big Brother Watch calls for reform of social media communications laws - February 24th, 2015 [February 24th, 2015]
- Comment on Have an opinion? Stuff it! by boh-liao - February 24th, 2015 [February 24th, 2015]
- Sports Hotline: What happened to freedom of speech - have Rangers fans lost their right to offend? - February 24th, 2015 [February 24th, 2015]
- Freedom of Speech: Canadians support Charlie Hebdos choice to publish images of Prophet Muhammad - February 24th, 2015 [February 24th, 2015]
- Should there be limitations on freedom of speech? - Video - February 24th, 2015 [February 24th, 2015]
- Topic Tuesday #39 - Freedom of Speech? (Minecraft Survival Games Gameplay) - Video - February 24th, 2015 [February 24th, 2015]
- DW Freedom of Speech Award for Raif Badawi - February 25th, 2015 [February 25th, 2015]
- THROWDOWN THURSDAY: The Four Causes of Anti-Israelism - February 26th, 2015 [February 26th, 2015]
- FCC Reinstates Net Neutrality, Protecting Open Internet - February 27th, 2015 [February 27th, 2015]
- CPDP 2015: Online privacy versus freedom of speech. Balancing rights in the EU context. - Video - February 27th, 2015 [February 27th, 2015]
- Net neutrality lobby victorious after FCC ruling - February 27th, 2015 [February 27th, 2015]
- Freedom of speech means tolerating opposing viewpoints - March 2nd, 2015 [March 2nd, 2015]
- The Death of Freedom of Speech on the Internet - Video - March 2nd, 2015 [March 2nd, 2015]
- Dangerman - Freedom Of Speech - Video - March 2nd, 2015 [March 2nd, 2015]
- Rebel Ratepayer Raps 4 Freedom of Speech in City of Melton, Melbourne - Video - March 2nd, 2015 [March 2nd, 2015]
- Students stand up for free speech at UI - March 2nd, 2015 [March 2nd, 2015]
- John Kerry asked to act on murder of Avijit Roy - March 3rd, 2015 [March 3rd, 2015]
- Not so Charlie now? - March 4th, 2015 [March 4th, 2015]
- ISIS Supporters Threaten "Charlie Hedbo style" Attack Against Twitter Employees - March 4th, 2015 [March 4th, 2015]
- AIB trying hard about freedom of speech - Video - March 4th, 2015 [March 4th, 2015]
- Freedom of Speech situation in Bangladesh BBC World Service discussion - Video - March 4th, 2015 [March 4th, 2015]
- Noam Chomsky on Freedom of Speech and Anti-Fascism [full] - Video - March 4th, 2015 [March 4th, 2015]
- AND..Y we should stand up for freedom of speech | AIB Roast | Delhi Elections | AAP - Video - March 4th, 2015 [March 4th, 2015]
- Vclav Havel Fellowship programme helps young journalists from post-Soviet bloc states - March 5th, 2015 [March 5th, 2015]
- Murderers condemned as message of peace is North Herts conferences priority - March 5th, 2015 [March 5th, 2015]
- four freedoms speech - FDR - Video - March 5th, 2015 [March 5th, 2015]
- Watch what the youth feels about the AIB Roast Controversy & so called "freedom of speech" - Video - March 5th, 2015 [March 5th, 2015]
- freedom of speech eminem remix - Video - March 5th, 2015 [March 5th, 2015]
- Freedom of speech has no limits- - Video - March 5th, 2015 [March 5th, 2015]