Back in 2015, a grainy video went viral showing an outrageous display of showboating in the Egyptian Super Cup between Al Ahly and Zamalek.

It showed Al Ahlys Ramadan Sobhi receiving a pass in midfield, trapping the ball and standing on it for a moment before resuming play. Zamalek players deemed this disrespectful and a scuffle broke out.

Thousands of miles away in the English Midlands the clip appeared in the social media feed of Kevin Cruickshank, who was then a scout for Stoke City.

It made me curious to do some digging, he tells The Athletic. He must have something about him, to have the balls to do that in a derby. After more scouting, Sobhi signed for Stoke a year later.

With footballs window swinging open once again, social media will play a bigger role than ever in the transfer market, with scouts, agents, players, managers and fans all refreshing their feeds to see the latest...

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Fake news: how social media changed the transfer window - The Athletic