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NEW YORK 7-Eleven Inc. openedits latest Evolution Store in a city known for its fast-paced lifestyles and ever-evolving landscape of innovation: the Big Apple.

Evolution Storesare real-time, real-life, experiential testing grounds where customers can try and buy the retailer's latest innovations in revolutionary new store formats. They are alsothe first 7-Eleven stores to integrate restaurant concepts into the store design.

TheNew York City 7-Eleven Evolution Store, located at 88 Greenwich St. in Manhattan, features Raise the Roost Chicken & Biscuits, a new Southern-inspired quick-serve concept that serves up made-from-scratch, hand-breaded fried chicken tenders.

Billed as "Chicken Worth Crossing the Road For," Raise the Roost offers a simple menu:made-from-scratch, hand-breaded fried chicken tenders with signature sauces; bone-in and boneless wings;signature chicken sandwiches;and breakfast sandwiches. The in-store proprietary restaurant offers both made-to-order and grab-and-go options.

"On-the-go customers are looking for high-quality, differentiated food options and 7-Eleven continues to explore new concepts that meet that demand," said 7-Eleven President and CEOJoseph DePinto. "Raise the Roost offers craveable food and generous portions at prices below what you'll find at most fried chicken establishments."

In addition to the Southern-inspired cuisine, this Evolution Store also offers:

7-Eleven held a grand opening forits NYC Evolution Store from 10 a.m. to 6 p.m. on Thursday, March 12. As part of the celebration, the retailer featured:

7-Eleven's NYC Evolution Store is the third of its kind. The retailer opened its first Evolution Store inDallas last year, followed by the second in Washington D.C., at 504 KSt. A San Diegostore at 3504 El Cajon Blvd. will open in the coming weeks.

"Today's customers expect even more than they did just a year ago when 7-Eleven opened its first Evolution Store inDallas," saidChris Tanco, 7-Eleven's executive vice president and chief operating officer. "Consumer feedback from that original store and the neighborhoods these new stores will serve helped our store development team refine and design this next generation of the 7-Eleven shopping experience. We have raised the bar for convenience and invite everyone to come experience it for themselves."

Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 inNorth America.

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PHOTO GALLERY: 7-Eleven Brings Evolution Store to the Big Apple - CSNews Online