Speaking for Trump: How Don Jr. and other family members target different voters with different messages – USA TODAY

Donald Trump, Jr. appeared on 'The View' to promote his new book 'Triggered,' but argued with hosts including Joy Behar and Meghan McCain. USA TODAY

WASHINGTON On the day President Donald Trumpwas acquitted of high crimes and misdemeanors in the Senate impeachment trial, Donald Trump Jr. tweeted more than 80 times, taunting House Speaker Nancy Pelosi and calling on the party to expel Utah Sen. Mitt Romney, the sole Republican who voted to convict his father.

Lara Trump, the presidents daughter-in-law and another ubiquitous campaign surrogate,posted three tweets. She barely mentioned impeachment.

As Trump's children take on an expanded role in his reelection campaign, they embracedifferent styles and speakto different constituencies.From Trump Jr.s bombastic rally warmups and social media posts to Laras focus on women's issues and Ivanka Trumps composed policy perch inside the White House, Trumps family tailors its messageto different voters.

What would you do if you woke up on Nov. 4 and Bernie Sanders was your president? Trump Jr. asked as he revved up a Phoenix crowd last week before a rally. Guess what, guys: There are no do-overs. You get one chance to get this right.

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Trump Jr.'s bomb-throwing is especially noticeable in his social media feed. The president's eldest sonis far more likely than his siblings to use Twitter to attack Democrats, according to a USA TODAY analysis of nearly 4,500 tweets from the Trump family. He has referenced Democratic presidential candidate Joe Biden, for instance,in 8% of the tweets to his 4.4 million followers since Oct. 1. That'sa higher share than all of his siblings combined.

He is more likely to use the word media on Twitter, virtually always in an attack.

Republican observers said Trump Jr.'s red-meat style has made him a rising star among conservative voters within the presidents base.

By contrast, Lara Trump who married Eric Trump in 2014 and who has taken on an increasingly high-profile role in the presidents election is more likely than other family members to use the word woman on social media, according to the analysis. That syncs with her appearances at Women for Trump events in Iowa, Minnesota and Pennsylvania. A senior adviser on the campaign, Lara has been more likely to mention the words employment and job than other surrogates.

"The media tells us women dont support Trump!WRONG!" Lara posted Jan. 17 to her 761,000-plus followers.

The approach has allowed herto reach out to women voters, particularly suburban women. Donald Trump narrowly won white women in 2016, exit polls showed, but that support has slipped.A new USA TODAY/Ipsos poll found that 54% of suburban womenare more likely to say a Democratwould be better for the country.

From left, Eric Trump, Donald Trump Jr. and Tiffany Trump applaud as President Donald Trump delivers the State of the Union address from the House chamber of the U.S. Capitol on Feb. 4.(Photo: Jarrad Henderson, USA TODAY)

Ivanka Trump, who has been a more sporadic presence on the campaign trail in 2020, has focused heavily on her efforts inside the White House on workforce development, rarely wading into politics on social media. While Trump Jr. shares memes of Romney with a Mom Jeans caption, Ivanka Trump is more likely to post images of her official trips overseas on behalf of the administration, or of her children.

Since 2017, rural areas have had similar or better economic performance than urban areas as measured by GDP growth, housing value appreciation and labor market participation, Ivanka Trump tweeted this month in a message that was similar to others she has posted.

Her husband, Jared Kushner, whose vast portfolio includes building the wall along the U.S.-Mexicanborder and Middle East peace, has never posted a tweet. Both have long been viewed as moderating forces, relatable to centrist Republicans andsome swing voters who crossed from backing President Barack Obama to Trump in 2016.

President Donald Trump's family (from left, Melania, Ivanka, Eric and Donald Jr.) helps promote the administration's themes in various ways. Trump campaign spokeswomanErin Perrine calls them "valued advisers and an integral part of this campaign."(Photo: Tasos Katopodis/AFP/Getty Images)

Trump campaign officials declined to discuss the strategy behind the use of family surrogates,but spokeswomanErin Perrine described their involvement in the campaign as "key to victory in 2016" and predicted the same would hold true for 2020.

"Who better to speak to voters about President Trump and his record of success than those who know him best?" Perrine said. "Members of the Trump family are valued advisers and an integral part of this campaign."

Lara Trump said her work on behalf of the campaign has brought the Trump family together.

"Nothing can really prepare you for this," Lara Trump told USA TODAY in an interview. "We all became a lot closer because it almost feels like you go through a war with people. And I would say for all of us including my father-in-law were all a lot closer because of it."

Dianne Bystrom, a former director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University, said some of the presidents adult children fulfill a campaign role more typically handled by a first lady. In the 2020 cycle, Melania Trump has been less active on the campaign trail than many of her predecessors, including Michelle Obama and Laura Bush.

It is not unusual for presidential candidates to employ surrogates, including family members, to strategically target the campaign's message with a variety of groups, Bystrom said. I think we see so much more of the Trump children because Melania Trump has not been an effective spousal surrogate.

Few presidential candidates have been able to draw so heavily on their progeny as proxies, and few have been able to put their children so front and center. President George H.W. Bush brought in his family, including George W. Bush, in the 1988 election. Romneys children often appeared on stage during his 2012 campaign.

The difference in Trumps case is that many of his children were well known before he ran for president.

If you want star power, add the Trump name, and you automatically have it, said Jason Miller, who was a senior aide on the presidents 2016 campaign.

In addition to the last name, they bring a sense of passion, a sense of insight into the policies, Miller said. It says something when the people who know President Trump the best are willing to get out there and work so hard for him.

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The ubiquity of Trumps children on the trail has had another impact: It has raised speculation about their own political ambitions.

Trump Jr., who published a New York Times bestseller last year, is among Republican voters top picks for the nomination in 2024, according to a poll for the news site Axios last month. Ivanka Trump also made the list, along with Vice President Mike Pence.

That interest hasnt been lost on Trumps childrenor the crowds turning out to hear the president speak.

When the president recognized Trump Jr. during a rally in New Hampshire this month, his supporters chanted, 46 as in the 46th president.

WhenTrump Jr. addressed an audience in San Antonio last fall, someone in the audience shouted out 2024. As many in the crowd laughed,Trump Jr.held a dramatic pause before his response.

Lets worry about 2020 first! he said.

Contributing: The Associated Press, Courtney Subramanian

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