Sarah Kaufman is stepping up her media hype game and putting her best mean-mugging face on. She will need both to face off against Ronda Rousey, who trains with the notorious Diaz brothers--both known for their prodigious mean-mugging.

Sarah Kaufman teamed up with Bobby Razak (TapouT Films) and Cris Cyborg

Sarah doesn't strike me as a shy person. She just doesn't have Ronda's gift of gab or her charisma. That doesn't mean that Sarah is going to quietly follow Ronda's marketing trail. She's blazing a trail of her own.

When I heard that the fight between Strikeforce champion Ronda Rousey and former champion Sarah Kaufman had finally been scheduled, I wondered how Sarah would handle the increase in media attention. In her last appearance on the Strikeforce card against Alexis Davis, she was able to focus on fighting. That's how Sarah likes things to work. Sarah is well-known for promoting herself as a fighter and not a talker.

If looks could kill, mean-mugging would be lethal

Based on this video directed by Bobby Razak from TapouT Films and co-featuring Cris Cyborg, things will be different this time around. "Women's MMA: Sarah Kaufman & Cris Cyborg" video

Ladies and gentlemen: start your engines and let the trash-talking begin.

Sarah Kaufman: "Hard workers who put in their time get to the top, not people who just talk and run their mouth." (from the video)

Media Hype and Fight Promotion

This will be Ronda's second time dealing with a heavy interview schedule and dealing with lots of attention from fans and haters on Twitter. For her battle with Miesha Tate, Ronda teased and taunted Miesha and her fans into a frenzy that worked to successfully hype their fight (shown live on Showtime on August 18) to fans who wouldn't ordinarily be interested in watching two women fight. Fans were treated to a daily barrage of new interviews with fresh content--Ronda prides herself on having something different to say in every interview. She is the queen of sound bites.

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Cris Cyborg and Sarah Kaufman Mean Mugging on Fight Promo Video: Fan Reaction