Reading Time: 4 minutes

The economy of mga received 1.56bn from gaming in 2019, which represents a 9.6% year-on-year growth according to data from the 2019 report of the Malta Gaming Authority AKA the MGA.

According to the report, theres been an ongoing enforcement drive by the MGA, during which it has succeeded in cancelling 14 casino licenses in 2019 alone. Theres also been a 3.9% increase in the number of casino firms and sites in operation on which you can do things like play online blackjack and crowd favourite slots on taking the total number to 294, which is still below what it was in 2017.

A look at the 1.56bn additional profit and the total value of the goods/services that the casino industry produces, minus the total consumed value, placed the gaming sector at the third position in the list of the private sectors that contributed highest to the economy of Malta. It stands just behind the retail, food, and accommodation industry at number one and professional services at number two.

Talking about this, the MGA also proposed that gaming also helps in the generation of added value through other ancillary and affiliate services to other main sectors like the real estate, distributive trades, catering services and hospitality, ICT activities, financial sector and professional services sector.

In 2019, the gaming industry provided up to 7,417 jobs, which is a 9.2% year-on-year increase. Out of the total number of jobs mentioned above, the online gaming industry had 6,593. Now, the MGA did not announce the total gaming revenue for the industry, but it went ahead to announce the revenues gained by different types of games.

The first set is made up of the player versus house casino games, and this accounts for more than 56% of the total revenue, against the 55.4% of the previous year. In this category, the games that took the centre stage were slots, and they accounted for more than 74.4% of the revenue made by this category. The table games stood at a distant 21.5%.

The second category is made up of sports betting, and this raked in 36.3% of the total revenue, signalling a drop in the 39.0% that it generated the year before. The most prevalent game in this sector is the game of football, which brought in 76.4% of the total revenue, while the contribution by tennis stood at 7.7%, and basketball contributed 5.9%.

For the third category, we have player versus player, games and this raked in 7.7% of the total revenue. Poker contributed 81.9% to this, and betting exchanges brought in 10.3%.

The body also has another category of games that it gives licenses for, and this type 4 license is given for controlled skill games. But because the revenue that came through this was very minimal in the scheme of things, it wasnt added.

There was also a 12.7% growth in the number of active player profiles in online casinos operating with a license from Malta, with the number standing at 20.4m at the moment.

14 casinos were cancelled while the MGA was enforcing its regulations in 2019. This is an increase from the 8 that were cancelled in 2018 and 3 that received the same treatment in 2017. Also, the regulatory body sent 11 licensed casinos into suspension, the same number they did in 2018.

They placed great emphasis on ensuring that the increase in enforcement and compliance they are embarking on reflects its structure and governance. According to the chief executive of the MGA, Heathcliff Faruggia, they committed more money to compliance, to ensure that the risk-based approach to enforcement and regulation is implemented.

There was an increase in the total number of companies operating with licenses in Malta as well, going from 283 in 2018 to 294 in 2019. But this is still not up to what was the case in 2017 when they had 296 companies. There was also an increase in the total number of active licenses from 286 to 298.

They issued new licenses to 53 out of 89 applicants. This is below the 93 that were handed licenses in 2018, and the explanation given by MGA about this is that it was because of the alterations they made in their licensing system from August 2018. The new provision holds that there wouldnt be any need for new licenses for operators who already possess the critical gaming supply or gaming service license when they want to start offering products that are captured by a different class of license.

The MGA also delved into ad hoc responsible gambling audits in 2019.

For Faruggia, through these audits, the firm has been able to ensure that the lawful safeguards that each license enforces are effective and that they keep relaying information to the authority on how best to protect the vulnerable in the sector.

In 2019, the regulator gained 81.7m, which is an 8.6% increase. Most of the funds were from levies and compliance contributions, and it had an 8.1% increase. Also, 8.1m was made in license fees, which is a 16.1% growth, while fees for license application brought in 477,605 revenue, which is a 16.6% growth. The other sources capped this up with 817,276, which is a 14.9% drop.

When it comes to expenses, the MGA spent 13.2m with staff costs totalling 7.2m, while depreciation and amortization, plus general and administrative costs stood at 1.2m.

In order to be ready for the future, the MGA did a survey of the licenses in April 2020, to study the impact of the current health crisis on the gaming sector. From a poll conducted for 151 B2C operators, there would be a drop of 12% in gaming revenue in 2020, and this is because of the drop in sports betting revenue. The revenue is predicted to experience a 40% decline. Also, 64 B2Bs were surveyed, and they also pointed to an expected 20% decline in revenue.

According to Faruggia, there has been an increased emphasis on the need to protect vulnerable players, especially now that our daily lives and finances have been heavily disrupted, and many are in the dark about their financial future. But then, the industry is also experiencing huge pressure through operational costs, and they have to consider this in line with the new reality.

The body is making efforts to ensure that operators with licenses adhere to the guidelines, while those without licenses, who are out there to make illegal money and put the public in danger are stopped.

Related

Read the rest here:

OneTouch expands European operator reach with Revolver Gaming deal - European Gaming Industry News

Reading Time: 4 minutes

The economy of mga received 1.56bn from gaming in 2019, which represents a 9.6% year-on-year growth according to data from the 2019 report of the Malta Gaming Authority AKA the MGA.

According to the report, theres been an ongoing enforcement drive by the MGA, during which it has succeeded in cancelling 14 casino licenses in 2019 alone. Theres also been a 3.9% increase in the number of casino firms and sites in operation on which you can do things like play online blackjack and crowd favourite slots on taking the total number to 294, which is still below what it was in 2017.

A look at the 1.56bn additional profit and the total value of the goods/services that the casino industry produces, minus the total consumed value, placed the gaming sector at the third position in the list of the private sectors that contributed highest to the economy of Malta. It stands just behind the retail, food, and accommodation industry at number one and professional services at number two.

Talking about this, the MGA also proposed that gaming also helps in the generation of added value through other ancillary and affiliate services to other main sectors like the real estate, distributive trades, catering services and hospitality, ICT activities, financial sector and professional services sector.

In 2019, the gaming industry provided up to 7,417 jobs, which is a 9.2% year-on-year increase. Out of the total number of jobs mentioned above, the online gaming industry had 6,593. Now, the MGA did not announce the total gaming revenue for the industry, but it went ahead to announce the revenues gained by different types of games.

The first set is made up of the player versus house casino games, and this accounts for more than 56% of the total revenue, against the 55.4% of the previous year. In this category, the games that took the centre stage were slots, and they accounted for more than 74.4% of the revenue made by this category. The table games stood at a distant 21.5%.

The second category is made up of sports betting, and this raked in 36.3% of the total revenue, signalling a drop in the 39.0% that it generated the year before. The most prevalent game in this sector is the game of football, which brought in 76.4% of the total revenue, while the contribution by tennis stood at 7.7%, and basketball contributed 5.9%.

For the third category, we have player versus player, games and this raked in 7.7% of the total revenue. Poker contributed 81.9% to this, and betting exchanges brought in 10.3%.

The body also has another category of games that it gives licenses for, and this type 4 license is given for controlled skill games. But because the revenue that came through this was very minimal in the scheme of things, it wasnt added.

There was also a 12.7% growth in the number of active player profiles in online casinos operating with a license from Malta, with the number standing at 20.4m at the moment.

14 casinos were cancelled while the MGA was enforcing its regulations in 2019. This is an increase from the 8 that were cancelled in 2018 and 3 that received the same treatment in 2017. Also, the regulatory body sent 11 licensed casinos into suspension, the same number they did in 2018.

They placed great emphasis on ensuring that the increase in enforcement and compliance they are embarking on reflects its structure and governance. According to the chief executive of the MGA, Heathcliff Faruggia, they committed more money to compliance, to ensure that the risk-based approach to enforcement and regulation is implemented.

There was an increase in the total number of companies operating with licenses in Malta as well, going from 283 in 2018 to 294 in 2019. But this is still not up to what was the case in 2017 when they had 296 companies. There was also an increase in the total number of active licenses from 286 to 298.

They issued new licenses to 53 out of 89 applicants. This is below the 93 that were handed licenses in 2018, and the explanation given by MGA about this is that it was because of the alterations they made in their licensing system from August 2018. The new provision holds that there wouldnt be any need for new licenses for operators who already possess the critical gaming supply or gaming service license when they want to start offering products that are captured by a different class of license.

The MGA also delved into ad hoc responsible gambling audits in 2019.

For Faruggia, through these audits, the firm has been able to ensure that the lawful safeguards that each license enforces are effective and that they keep relaying information to the authority on how best to protect the vulnerable in the sector.

In 2019, the regulator gained 81.7m, which is an 8.6% increase. Most of the funds were from levies and compliance contributions, and it had an 8.1% increase. Also, 8.1m was made in license fees, which is a 16.1% growth, while fees for license application brought in 477,605 revenue, which is a 16.6% growth. The other sources capped this up with 817,276, which is a 14.9% drop.

When it comes to expenses, the MGA spent 13.2m with staff costs totalling 7.2m, while depreciation and amortization, plus general and administrative costs stood at 1.2m.

In order to be ready for the future, the MGA did a survey of the licenses in April 2020, to study the impact of the current health crisis on the gaming sector. From a poll conducted for 151 B2C operators, there would be a drop of 12% in gaming revenue in 2020, and this is because of the drop in sports betting revenue. The revenue is predicted to experience a 40% decline. Also, 64 B2Bs were surveyed, and they also pointed to an expected 20% decline in revenue.

According to Faruggia, there has been an increased emphasis on the need to protect vulnerable players, especially now that our daily lives and finances have been heavily disrupted, and many are in the dark about their financial future. But then, the industry is also experiencing huge pressure through operational costs, and they have to consider this in line with the new reality.

The body is making efforts to ensure that operators with licenses adhere to the guidelines, while those without licenses, who are out there to make illegal money and put the public in danger are stopped.

Related

Here is the original post:

Newcastle United and Fun88 Agree New Partnership European Gaming Industry News - European Gaming Industry News

Reading Time: 4 minutes

The economy of mga received 1.56bn from gaming in 2019, which represents a 9.6% year-on-year growth according to data from the 2019 report of the Malta Gaming Authority AKA the MGA.

According to the report, theres been an ongoing enforcement drive by the MGA, during which it has succeeded in cancelling 14 casino licenses in 2019 alone. Theres also been a 3.9% increase in the number of casino firms and sites in operation on which you can do things like play online blackjack and crowd favourite slots on taking the total number to 294, which is still below what it was in 2017.

A look at the 1.56bn additional profit and the total value of the goods/services that the casino industry produces, minus the total consumed value, placed the gaming sector at the third position in the list of the private sectors that contributed highest to the economy of Malta. It stands just behind the retail, food, and accommodation industry at number one and professional services at number two.

Talking about this, the MGA also proposed that gaming also helps in the generation of added value through other ancillary and affiliate services to other main sectors like the real estate, distributive trades, catering services and hospitality, ICT activities, financial sector and professional services sector.

In 2019, the gaming industry provided up to 7,417 jobs, which is a 9.2% year-on-year increase. Out of the total number of jobs mentioned above, the online gaming industry had 6,593. Now, the MGA did not announce the total gaming revenue for the industry, but it went ahead to announce the revenues gained by different types of games.

The first set is made up of the player versus house casino games, and this accounts for more than 56% of the total revenue, against the 55.4% of the previous year. In this category, the games that took the centre stage were slots, and they accounted for more than 74.4% of the revenue made by this category. The table games stood at a distant 21.5%.

The second category is made up of sports betting, and this raked in 36.3% of the total revenue, signalling a drop in the 39.0% that it generated the year before. The most prevalent game in this sector is the game of football, which brought in 76.4% of the total revenue, while the contribution by tennis stood at 7.7%, and basketball contributed 5.9%.

For the third category, we have player versus player, games and this raked in 7.7% of the total revenue. Poker contributed 81.9% to this, and betting exchanges brought in 10.3%.

The body also has another category of games that it gives licenses for, and this type 4 license is given for controlled skill games. But because the revenue that came through this was very minimal in the scheme of things, it wasnt added.

There was also a 12.7% growth in the number of active player profiles in online casinos operating with a license from Malta, with the number standing at 20.4m at the moment.

14 casinos were cancelled while the MGA was enforcing its regulations in 2019. This is an increase from the 8 that were cancelled in 2018 and 3 that received the same treatment in 2017. Also, the regulatory body sent 11 licensed casinos into suspension, the same number they did in 2018.

They placed great emphasis on ensuring that the increase in enforcement and compliance they are embarking on reflects its structure and governance. According to the chief executive of the MGA, Heathcliff Faruggia, they committed more money to compliance, to ensure that the risk-based approach to enforcement and regulation is implemented.

There was an increase in the total number of companies operating with licenses in Malta as well, going from 283 in 2018 to 294 in 2019. But this is still not up to what was the case in 2017 when they had 296 companies. There was also an increase in the total number of active licenses from 286 to 298.

They issued new licenses to 53 out of 89 applicants. This is below the 93 that were handed licenses in 2018, and the explanation given by MGA about this is that it was because of the alterations they made in their licensing system from August 2018. The new provision holds that there wouldnt be any need for new licenses for operators who already possess the critical gaming supply or gaming service license when they want to start offering products that are captured by a different class of license.

The MGA also delved into ad hoc responsible gambling audits in 2019.

For Faruggia, through these audits, the firm has been able to ensure that the lawful safeguards that each license enforces are effective and that they keep relaying information to the authority on how best to protect the vulnerable in the sector.

In 2019, the regulator gained 81.7m, which is an 8.6% increase. Most of the funds were from levies and compliance contributions, and it had an 8.1% increase. Also, 8.1m was made in license fees, which is a 16.1% growth, while fees for license application brought in 477,605 revenue, which is a 16.6% growth. The other sources capped this up with 817,276, which is a 14.9% drop.

When it comes to expenses, the MGA spent 13.2m with staff costs totalling 7.2m, while depreciation and amortization, plus general and administrative costs stood at 1.2m.

In order to be ready for the future, the MGA did a survey of the licenses in April 2020, to study the impact of the current health crisis on the gaming sector. From a poll conducted for 151 B2C operators, there would be a drop of 12% in gaming revenue in 2020, and this is because of the drop in sports betting revenue. The revenue is predicted to experience a 40% decline. Also, 64 B2Bs were surveyed, and they also pointed to an expected 20% decline in revenue.

According to Faruggia, there has been an increased emphasis on the need to protect vulnerable players, especially now that our daily lives and finances have been heavily disrupted, and many are in the dark about their financial future. But then, the industry is also experiencing huge pressure through operational costs, and they have to consider this in line with the new reality.

The body is making efforts to ensure that operators with licenses adhere to the guidelines, while those without licenses, who are out there to make illegal money and put the public in danger are stopped.

Related

See more here:

NetEnt brings us back to the hot 80s Miami action in Hotline 2 - European Gaming Industry News

Reading Time: 4 minutes

The economy of mga received 1.56bn from gaming in 2019, which represents a 9.6% year-on-year growth according to data from the 2019 report of the Malta Gaming Authority AKA the MGA.

According to the report, theres been an ongoing enforcement drive by the MGA, during which it has succeeded in cancelling 14 casino licenses in 2019 alone. Theres also been a 3.9% increase in the number of casino firms and sites in operation on which you can do things like play online blackjack and crowd favourite slots on taking the total number to 294, which is still below what it was in 2017.

A look at the 1.56bn additional profit and the total value of the goods/services that the casino industry produces, minus the total consumed value, placed the gaming sector at the third position in the list of the private sectors that contributed highest to the economy of Malta. It stands just behind the retail, food, and accommodation industry at number one and professional services at number two.

Talking about this, the MGA also proposed that gaming also helps in the generation of added value through other ancillary and affiliate services to other main sectors like the real estate, distributive trades, catering services and hospitality, ICT activities, financial sector and professional services sector.

In 2019, the gaming industry provided up to 7,417 jobs, which is a 9.2% year-on-year increase. Out of the total number of jobs mentioned above, the online gaming industry had 6,593. Now, the MGA did not announce the total gaming revenue for the industry, but it went ahead to announce the revenues gained by different types of games.

The first set is made up of the player versus house casino games, and this accounts for more than 56% of the total revenue, against the 55.4% of the previous year. In this category, the games that took the centre stage were slots, and they accounted for more than 74.4% of the revenue made by this category. The table games stood at a distant 21.5%.

The second category is made up of sports betting, and this raked in 36.3% of the total revenue, signalling a drop in the 39.0% that it generated the year before. The most prevalent game in this sector is the game of football, which brought in 76.4% of the total revenue, while the contribution by tennis stood at 7.7%, and basketball contributed 5.9%.

For the third category, we have player versus player, games and this raked in 7.7% of the total revenue. Poker contributed 81.9% to this, and betting exchanges brought in 10.3%.

The body also has another category of games that it gives licenses for, and this type 4 license is given for controlled skill games. But because the revenue that came through this was very minimal in the scheme of things, it wasnt added.

There was also a 12.7% growth in the number of active player profiles in online casinos operating with a license from Malta, with the number standing at 20.4m at the moment.

14 casinos were cancelled while the MGA was enforcing its regulations in 2019. This is an increase from the 8 that were cancelled in 2018 and 3 that received the same treatment in 2017. Also, the regulatory body sent 11 licensed casinos into suspension, the same number they did in 2018.

They placed great emphasis on ensuring that the increase in enforcement and compliance they are embarking on reflects its structure and governance. According to the chief executive of the MGA, Heathcliff Faruggia, they committed more money to compliance, to ensure that the risk-based approach to enforcement and regulation is implemented.

There was an increase in the total number of companies operating with licenses in Malta as well, going from 283 in 2018 to 294 in 2019. But this is still not up to what was the case in 2017 when they had 296 companies. There was also an increase in the total number of active licenses from 286 to 298.

They issued new licenses to 53 out of 89 applicants. This is below the 93 that were handed licenses in 2018, and the explanation given by MGA about this is that it was because of the alterations they made in their licensing system from August 2018. The new provision holds that there wouldnt be any need for new licenses for operators who already possess the critical gaming supply or gaming service license when they want to start offering products that are captured by a different class of license.

The MGA also delved into ad hoc responsible gambling audits in 2019.

For Faruggia, through these audits, the firm has been able to ensure that the lawful safeguards that each license enforces are effective and that they keep relaying information to the authority on how best to protect the vulnerable in the sector.

In 2019, the regulator gained 81.7m, which is an 8.6% increase. Most of the funds were from levies and compliance contributions, and it had an 8.1% increase. Also, 8.1m was made in license fees, which is a 16.1% growth, while fees for license application brought in 477,605 revenue, which is a 16.6% growth. The other sources capped this up with 817,276, which is a 14.9% drop.

When it comes to expenses, the MGA spent 13.2m with staff costs totalling 7.2m, while depreciation and amortization, plus general and administrative costs stood at 1.2m.

In order to be ready for the future, the MGA did a survey of the licenses in April 2020, to study the impact of the current health crisis on the gaming sector. From a poll conducted for 151 B2C operators, there would be a drop of 12% in gaming revenue in 2020, and this is because of the drop in sports betting revenue. The revenue is predicted to experience a 40% decline. Also, 64 B2Bs were surveyed, and they also pointed to an expected 20% decline in revenue.

According to Faruggia, there has been an increased emphasis on the need to protect vulnerable players, especially now that our daily lives and finances have been heavily disrupted, and many are in the dark about their financial future. But then, the industry is also experiencing huge pressure through operational costs, and they have to consider this in line with the new reality.

The body is making efforts to ensure that operators with licenses adhere to the guidelines, while those without licenses, who are out there to make illegal money and put the public in danger are stopped.

Related

Read the original here:

Regal Appoints Rod Runnalls as Head of Business and Product Intelligence - European Gaming Industry News

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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users actions in real-time, without delay or inaccuracy, view instant reports and access full users history and flow.

PartnerMatrixs API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results arent rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrixs API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Cellxpert expands its iGaming business with onboarding Ellmount Gaming LTD - European Gaming Industry News

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Online Casino Affiliate Program - SuperiorShare Affiliate ...

Day two of the SBC Digital Summit North America saw panellists look at the new world order of sports betting in a post-COVID landscape, and how alternative markets on virtual sports and esports have cemented themselves as key offerings for US sportsbooks.

The Time to Shine? The New Sporting Outlook panel, sponsored by Sporting Solutions, tackled the challenges for the betting industry over the last few months due to the cancellation of live sports, looking at what has taken bettors fancy and the pitfalls that have surrounded unusual sports.

The panel brought together Paris Smith, CEO of Pinnacle; Bryan Bennett, COO of Betfred USA Sports; Edward Moed, CEO of HPL Digital Sports; Simon Trim, CEO of Sporting Solutions; and was moderated by Dustin Gouker, Head of Content, US at Catena Media.

While the pandemic has undoubtedly been a challenging period, Smith explained that the last few months have given Pinnacle the opportunity to refine its offering and strengthen its commitment to integrity.

She said: For Pinnacle, weve placed more of a focus on esports. It was certainly a good time to have rest-of-world business. The interesting part about seeing a growth of interest in table tennis was that it was so labor intensive, which made it possible to offer a market on that.

We did take the time to really refine our modelling for esports and product offering. Obviously virtual sports and casino have also seen considerable growth, and became more of a forefront for Pinnacle than it has done previously.

With esports, hopefully the way that people view the sport will change. I think that its going to gain a lot more openings in places like Las Vegas, maybe New Jersey. The one thing that I have found interesting from the US perspective is that they were prohibiting some of the table tennis sports [due to integrity concerns].

On the esports side, from all of the different leagues that we had and having so many more eyes on it, it actually improved the integrity side of things for us it improved our ability to manage that better and put in new models and systems in place to help strengthen our integrity. Moving forward, that will be hugely helpful for us.

But as more sportsbooks consider offering markets on esports and virtual sports, legislation has often made it difficult to offer this to punters according to Bennett, with many state regulators considering virtual sports a machine sport.

He added: I really had high hopes for esports. Youre right, in the US it really hasnt taken off yet, and I think that there are a number of reasons for that. Our UK division does a fair bit of business on esports and virtual racing. From the US state-by-state regulatory perspective, most state regulators consider esports to be machine gaming.

Allowing a sportsbook to offer virtual sports or virtual racing is not something included in the regulations right now and wasnt something they were willing to introduce quickly either. It was a prime opportunity for virtual sports in the US if ever there was one, it just wasnt possible from a regulatory standpoint and so were left waiting for that to happen.

Echoing Bennetts idea that regulatory differences have hindered the growth of virtual sports, Gouker said: To some extent, New Jersey already classifies virtual sports as a casino product rather than a sportsbook product. I think everyone would agree that virtuals would have done really well over here in the US if they had been adapted and gone live here a little earlier but hopefully were going to have real sports back here soon.

Trim took somewhat of a different approach to offering esports markets however, warning operators that the target demographic differs somewhat from the traditional sports bettor. According to him, offering markets on esports can also be much more difficult to generate a profit.

He explained: With esports in particular, what we find is that you dont get a lot of recreational clients in the same way that you do for soccer or American sports. What you do get are sharper clients which know the fastest streams, and theyre essentially trying to pick you off. So if you do supply a market on this, you need the very best traders, prices.

It is good for turnover. But in the same way that turnover is vanity and profit is sanity, for sportsbooks esports is much harder to make money on than other sports out there.

The hiatus has offered fresh insights into the bettor experience in US sportsbooks, shining a fresh light on building trust and engagement with customers, said Moed. The key to this is to avoid the sea of sameness and innovate when it comes to marketing strategies.

He said: I would say that the number one thing that sports bettors are telling us is that the experience has to change. This crosses over from sportsbooks to fantasy, where there is a 90% crossover. Theyre feeling more of a sea of sameness in a lot of sportsbooks. And the way that they look at it is that pre-COVID was the first wave of going to see sportsbooks, experience it, visiting different sportsbooks, but to build our trust and our engagement, that experience must become much better.

This can happen in a few ways. We do a lot in the marketing and brand communications area. It really is about brand awareness to grab their attention and build trust. Coming out of the gates as sports make a return in the US, theres undoubtedly going to be so much marketing. But most players do the same thing, with look-alike campaigns on social media. So do something different, whether its podcasts or how you work with affiliate partners, what concept you provide.

SBC Digital Summit North America is running this week July 14-16. To register or obtain more information visit the events events official website.

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Differentiation key as virtual sports steps into pandemic spotlight - SBC Americas

Following yesterday's piece explaining why affiliates in Great Britain should not be subject to a licensing regime, BonusFinder's Fintan Costello sets out why a regulatory framework would benefit the sector. Read the argument against here.

There is no hiding from the fact that we are seeing a new wave of regulation across the globe with numerous jurisdictions looking to regulate online gambling, including large parts of the US and Latin America, and Europes largest economy Germany.

At the same time, established markets such as Great Britain and Sweden are in the process of updating existing legislation and fast-tracking further restrictions on the industry.

Many areas of the industry have already adjusted to this approach with operators and suppliers bolstering compliance teams ahead of, or in response to, tougher licensing, advertising restrictions and stricter player protection measures, or when forced to, even tackle multi-million pound fines.

However, one sector that has not had to invest in compliance or licensing (except for publicly traded entities), is affiliates. In general terms, we have largely had a free rein since the first bedroom pioneers realised traffic could be monetised, no matter where in the world that came from.

Two decades later and the momentum has firmly shifted from dot.com to dot.country, combined with a push for increased standards and an emphasis on player safety and responsible gaming, drastically changing the landscape and ensuring that almost every licensed facet of the industry is liable and responsible for its actions.

We have, until recently, not faced any such obligations, however with more countries such as the US opting to licence affiliates and others, such as the UK now floating the idea, there is a growing consensus that this is an inevitable path for the sector .

The devil will naturally be in the detail, but in principle, the advantages are clear and large swathes of our community are in favour. We can vouch for this first-hand having been through the US licensing process in five states, successfully securing them all.

We also recently joined Responsible Affiliates in Gambling (RAiG) whose aim is to foster wider initiatives in the GB affiliate sector to promote social responsibility and create a safer gambling environment for consumers.

This messaging is vital and fully aligned with the drive for change being seen across many of the worlds most important regulated markets. You only have to read the detail of the recent APPG and House of Lords reports to see that several measures will soon be in place to ensure players are further protected.

Taking responsibilityMany of us have already been voluntarily self-regulating. But to standardise and further professionalise our sector, many affiliates, ourselves included, feel that the right, and arguably the only way to achieve this, is for minimum requirements to be set out and implemented by a form of licensing or registration process.

Some will be concerned that licensing will bring further upfront costs and longer-term investment or require onerous amounts of time-consuming paperwork and additional resources. However, as RAiG suggests, this approach is designed to simply supplement an already extensive range of regulations. Moreover, such a system need not be expensive nor burdensome. You only have to look to the GB Gambling Commissions direct licensing of third-party suppliers, the provision of approved lists of Alternative Dispute Resolution providers and software testing houses to see the successes this has had.

The more registered, vetted, and licensed businesses within a market, be they brands, content aggregators or casino comparison sites, the more transparent, visible, and safer the jurisdiction for authorities and players. Combine this with common sense regulation and you have a proven model.

And for those that fear bureaucracy, anyone who has signed up for an affiliate programme in the UK will know this is very much like applying for a licence with information required on the company, its ultimate beneficiary or UBO, and marketing channels among other details.

If affiliates are licensed, we are both responsible and liable for our actions, but equally firmly in control of our own destiny with certifiable proof that our products and services are fully compliant the best of the best.

The positive knock-on effects are also evident. We are responsible, trusted suppliers, recommended by our peers. We generate increased regulated revenues and are accepted further into mainstream business as weve seen other affiliate groups do in the last few years, while our standards and reputation as a community continues to improve and grow in line with other licensed gaming stakeholders.

The positive impact of licensing doesnt end there with the burden on operator partners also considerably lowering.Today, operator compliance teams are in overdrive. If they arent busy shutting down the affiliate channel, they are micromanaging all the content published on their sites and dictating extensive requirements (which often conflict with other operators).

Partnering with a licensed affiliate would eliminate any of these scenarios, ensuring they work with trusted sources who are held to every T and every C within an affiliate licence and regulatory regime.

Level playing fieldThese are early days in discussions on affiliate licensing, but we strongly feel the time is right. Our area of the industry has operated independently for too long, without consistent standards and regulatory oversight, and it is vital we are as accountable, responsible, and as valued as our partners.

Clive Hawkswood, chairman of RAiG, rightly says, the aim must be to work with all stakeholders to ensure that any provisions (around licensing) are proportionate and, most important of all, effective in improving safeguards for consumers.

By licensing and using one voice under associations such as RAiG, and by sharing insights, experiences and data across all elements and areas of expertise, we can alter the course of our future. For the better. This change in mindset wont be easy for some, but we are convinced that those who dont adjust, who are resistant to change, or who continue to operate in the shadows of black markets will rapidly fade from view.

Fintan Costello is Managing Director of BonusFinder.com. Founded in 2019 with asimple goal to allow people to Play with more at their favourite casino orsportsbook BonusFinder.com has created simple to use tools to allow players of all levels to find theperfect bonus that suits their playing style.BonusFinder operates in multiple European markets and holds affiliate licences in five US states.

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Affiliate licensing: Time to face up to a regulated reality - iGaming Business

Thursday, June 9th, 2020, Malta

EveryMatrix is pleased to join the European Lotteries Association by securing the status of Associate Member. As an established B2B technology provider within iGaming, EveryMatrix will take its place among other esteemed lottery suppliers in the space.

Built on three core values responsibility, sustainability, and integrity, the European Lotteries Associations mission is to protect consumers in the fast-paced lottery sector. EveryMatrix adheres to the highest standards of integrity, responsible gaming, and is perfectly aligned with the Associations purpose.

Ebbe Groes, Group CEO of EveryMatrix, comments: We are happy to receive our Associate Member status in the European Lotteries Association. This is a recognition of EveryMatrix as a reliable partner in the lottery space and we are glad to be in a such good company. The Associations responsible gambling policies and best practices should be the standard for any company in the iGaming space.

Catering to over 120 clients in multiple regulated jurisdictions, EveryMatrixs mission is to help operators deliver outstanding player experiences in regulated markets. The company is currently offering its services to several lotteries across the European space.

Since 2008, EveryMatrix built its reputation as a trustable provider with a complete and high-performing suite of iGaming solutions.

Learn more about the http://www.european-lotteries.org

About EveryMatrix

EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The companys B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.

To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.

Learn more at http://www.everymatrix.com

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EveryMatrix gains Associate Member status in the European Lotteries Association - CalvinAyre.com

NEW YORK--(BUSINESS WIRE)--Today, FanDuel Group and Pat McAfee Inc. announced a broader extension of their relationship, designating FanDuel the full category exclusive sports betting, daily fantasy sports, casino, and horse racing provider for Pat McAfee Inc. A robust expansion of their current agreement, the announcement marks the first-of-its-kind official partnership between a legal Sportsbook and sports media personality.

FanDuel will now be a distributor of Pat McAfee content via FanDuel's owned and operated platforms. In addition, FanDuel and Pat McAfee are coming together to further bring sports betting into a legal, safe environment and deepen McAfee's relationship with the growing sports betting category. To further bring the partnership to life, FanDuel will be offering special odds boosts and unique promotions for FanDuel Sportsbook customers created by McAfee himself, giving sports fans a fun way to engage with McAfee throughout the year. The two parties will also work together to develop new talent under Pat McAfee Inc. to build a differentiated influencer network.

Watch Pat McAfees announcement on Twitter here.

"Pat McAfee is a star in the sports media world," said Matt King, Chief Executive Officer of FanDuel Group. "Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.

As part of the new, multi-year partnership, FanDuel becomes a fully ingrained part of Pat McAfee Inc., including Pat McAfee's daily shows, social media content, and podcasts. FanDuel will distribute the Pat McAfee Show airing nightly at 10 pm ET on SportsGrid which can be found on OTT providers such as Roku, Pluto, Xumo, and more. The Pat McAfee Show will also air on TVG -- FanDuel's nationally distributed horse racing television network that includes TVG, TVG2, and the Watch TVG OTT App -- with additional clips distributed on FanDuel owned and operated digital properties, syndication network, and social media channels.

"Pat has delivered incredible results and proves to be a key asset as we continue to elevate our media strategy," said Adam Kaplan, VP of Digital Content, FanDuel Group. "With the energy that Pat and his team bring, combined with his positive and uplifting approach to entertainment, I cant think of anyone better to be the face of our brand and content network.

"FanDuel has been an amazing partner of ours for the past year, and I've loved everything I've done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions," said Pat McAfee. "With this expanded partnership and FanDuels distribution and media muscle I cant think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. I'm pumped for what the future brings."

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across 45 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

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Pat McAfee Inc. and FanDuel Group Expand Partnership, Announce First-Ever Official Partnership Between Legal Sportsbook and Sports Media Personality -...

F

anDuel Group and Pat McAfee Inc. announced Wednesday a broader extension of their relationship, designating FanDuel the full category exclusive sports betting, daily fantasy sports, casino, and horse racing provider for Pat McAfee Inc. The announcement marks the first-of-its-kind official partnership between a legal sportsbook and sports media personality.

FanDuel will now be a distributor of Pat McAfee content via FanDuels owned and operated platforms. In addition, both firms are coming together to further bring sports betting into a legal, safe environment and deepen McAfees relationship with the growing sports betting category.

Furthermore, FanDuel will be offering special odds boosts and unique promotions for FanDuel Sportsbook customers created by McAfee himself. The two parties will also work together to develop new talent under Pat McAfee Inc. to build a differentiated influencer network.

Pat McAfee is a star in the sports media world, said Matt King, Chief Executive Officer of FanDuel Group. Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.

As part of the new, multi-year partnership, FanDuel becomes a fully ingrained part of Pat McAfee Inc., including Pat McAfees daily shows, social media content, and podcasts. FanDuel will distribute the Pat McAfee Show airing nightly at 10 pm ET on SportsGrid which can be found on OTT providers such as Roku, Pluto, Xumo, and more. The Pat McAfee Show will also air on TVG FanDuels nationally distributed horse racing television network that includes TVG, TVG2, and the Watch TVG OTT App with additional clips distributed on FanDuel owned and operated digital properties, syndication network, and social media channels.

Pat has delivered incredible results and proves to be a key asset as we continue to elevate our media strategy, said Adam Kaplan, VP of Digital Content, FanDuel Group. With the energy that Pat and his team bring, combined with his positive and uplifting approach to entertainment, I cant think of anyone better to be the face of our brand and content network.

FanDuel has been an amazing partner of ours for the past year, and Ive loved everything Ive done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions, said Pat McAfee. With this expanded partnership and FanDuels distribution and media muscle I cant think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. Im pumped for what the future brings.

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FanDuel and Pat McAfee expand their partnership - Yogonet International

EveryMatrix has just unveiled that it joined the European Lotteries Association as an Associate Member. Famous as a B2B technology provider, the company will take the place next to the leading suppliers of lottery solutions.

European Lotteries Association is a prestigious organization, focused on three values - responsibility, sustainability, and integrity. It aims to protect customers in a rapid lottery sector. EveryMatrix, on the other hand, will be the perfect addition to the Association with its high-quality products, integrity standards, and adherence to responsible gambling.

Speaking on the new status, Group CEO of EveryMatrix, Ebbe Groes said:

We are happy to receive our Associate Member status in the European Lotteries Association. This is a recognition of EveryMatrix as a reliable partner in the lottery space and we are glad to be in such good company. The Associations responsible gambling policies and best practices should be the standard for any company in the iGaming space.

Supplying more than 120 clients in several regulated jurisdictions, EveryMatrix's goal is to support operators in delivering a one of a kind player experience. It currently offers services to multiple lotteries around Europe. The company has built its reputation as a reliable provider with a top-performing catalog of iGaming products.

EveryMatrix is a state of the art provider of modular and API products for casino, payments, sports betting, and affiliate/agent management. Its gaming products are created to support clients in delivering original ideas as well as an overwhelming player experience. The provider's products exist together and can be easily integrated with different platforms to meet the needs of clients including bookmakers, lotteries, and casino operators.

The European Lotteries is an organization of national lotteries providing games of chance for the community. It supplies both state-owned and private members, while offering high-quality services in different jurisdictions. Since its creation in 1983, the company has adhered to strict requirements of Swiss law with a center in Lausanne, Switzerland. Starting from 1999, the organization has been famous as The European Lotteries and included the sport betting brands to its membership.

Source:

EveryMatrix gains Associate Member status in the European Lotteries Association, everymatrix.com, July 9, 2020.

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EveryMatrix Named Associate Member in European Lotteries Association - Latest Casino Bonuses

The VIE.gg CS:GO Legend Series will feature 12 teams from multiple European countries competing online for 50,000 in total prize money. The 5v5 tournament, which will be offered to customers on the VIE.gg platform, will be produced by Allied Esports from its HyperX Esports Studio in Hamburg, Germany and broadcast live onTwitch.tv/AlliedEsportswith a lineup of professional casters and analysts. Teams at Tier 2 or below that are interested in playing can apply online atAlliedEsports.gg/LegendSeriesstarting Wednesday, July 15. Invitations will be sent out to participating teams on Friday, July 17.

Were excited to partner with an industry leader, Allied Esports, as the title sponsor of their newest esports tournament, said Grant Johnson, CEO of Esports Entertainment Group. Title sponsorship places the VIE.gg brand front and center for teams, fans and influencers alike, further accelerating user adoption of the VIE.gg platform.

Esports Entertainment Group offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at VIE.gg. The VIE.gg platform provides customers the ability to match bets against one another with Esports Entertainment Group taking a small commission on the winnings.

We believe that esports tournaments should not just be fun for participants, but also have the ability to help sponsors achieve their business goals, and our knowhow and portfolio of esports brands, arenas, mobile trucks and studios uniquely meet that need in todays ecosystem, said Frank Ng, CEO of Allied Esports Entertainment. The Legend Series has been one of our most successful original tournament brands and we are thrilled to work with Esports Entertainment Group and the VIE.gg platform to add a wagering component that will introduce Allied Esports to new consumers and elevate the brand even further.

Created in 2017, Allied Esports original Legend Series tournament brand was designed to expand the competitive ecosystem and total prize pool for second and third tier teams. The VIE.gg CS:GO Legend Series will be Allied Esports sixth edition of the CS:GO Legend Series and the first to feature a licensing partner and title sponsor. Additional versions of the series have previously included Overwatch, League of Legends, FIFA, COD Blackout and Valorant.

Allied Esports two-week, high-intensity CS:GO Legend Series format includes 11 consecutive days of single matches where teams will accumulate points and prize money for each win. The top eight teams from the first round will advance to a best-of-three bracket played over the last three days of the tournament.

Were excited to play a role in providing a platform for smaller teams to compete for prize money, commented Magnus Leppaniemi, VP of Marketing and Head of Esports at Esports Entertainment Group. While the largest esports teams earned tens of millions of dollars in prize money last year, there are hundreds of smaller teams that get excluded from the flagship competitions. The VIE.gg CS:GO Legend Series is our first effort at working to fill this void, and we look forward to getting involved in more events like this moving forward.

About Allied Esports

Named one of the Worlds Most Innovative Companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with a global network of properties designed to serve as competition battlegrounds, community experience hubs and content production centers.

Through direct operation or membership in the Allied Esports Property Network, the worlds first esports affiliate program, Allied Esports facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the HyperX Esports Trucks, and the HyperX Esports Studio in Hamburg, Germany.

Allied Esports properties serve as the home to a number of online and offline proprietary productions and events, including Friday Frags and Saturday Night Speedway, as well as original partner programs like the Simon Cup.

For more information about Allied Esports, visitAlliedEsports.ggand follow@AlliedEsports. Allied Esports International, Inc. is a subsidiary of Allied Esports Entertainment, Inc.

About Allied Esports Entertainment

Allied Esports Entertainment, Inc. (Nasdaq: AESE) is a global leader in esports entertainment, providing innovative infrastructure, transformative live experiences, multiplatform content and interactive services to audiences worldwide through its strategic fusion of two powerful brands: Allied Esports and the World Poker Tour (WPT). For more information, visitAlliedEsportsEnt.com.

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao, Kingdom of the Netherlands and is able to accept wagers from over 149 jurisdictions including Canada, Japan, Germany and South Africa. Esports Entertainment offers fantasy, pools, fixed odds and exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company maintains offices in Malta. For more information visitwww.esportsentertainmentgroup.com

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Inside The World's MOST Instagrammed Casino Resorts European Gaming Industry News - European Gaming Industry News

#Promotions #Casinosis_Metamorphosis #NoDepositBonus #GambleLike_Germany

Casino Rewards group has a piece of good news for its fans and customers, as one of their operators has recently changed the welcome bonus and begun to offer services to players from Germany.

Thus,Casino Kingdomintroduced a new welcome bonus that consists of:

What is more, this operator now acceptsplayers from Germany, offering services in their national language.

ABOUT CASINO KINGDOM

Being a part of theCasino Rewardsgroup and boasting over 15 sister brand, the operator offers a decent affiliate program. It was established in 1999 and obtained a Kahnawake gambling license. The brand offers a big game lobby, as well as several popular payment methods. What is more, it is user and mobile-friendly which provides a smooth gaming experience.

For even more options, do not miss recentupdates at 7BitCasino.

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New Welcome Bonus and Market at the Casino Kingdom - Key To Casinos

Erik Bergman has already proven himself as a success in founding Catena Media, but since then hes proven to be so much more, going on to charitable ventures and founding Great.com as well. As we all start to discover the things that matter most to us during these troubling times, our Becky Liggero Fontana spoke with Bergman to see how he thinks we can make a better world, on this weeks episode of The Long Con.

Bergman is a relentlessly positive man, and that comes from a conscious decision to smile more. Liggero Fontana asked why that is. Well first and foremost, I believe that smiling communicates that you are happy, and what that means is that if Im happy you are safe, because Im not going to attack you if Im smiling, he said. So I believe that being smiling communicates that the people around you are safe, and I believe thats something that sets an energy between people. I think that safety is one of the feelings that we prioritize the least in our society and in our companies and stuff like that, we dont think about it, but when we feel safe we can be ourselves, and where well be ourselves we can be genuinely happy. I believe that if we feel safe thats when the inner child within us comes in, thats what we can play and just enjoy the moment.

Catena Media has been such a success in the gambling world, and its almost shocking that Bergman would have left it. I mean the very short story of Catena Media is that it started out of pure joy and pure happiness. Me and Ian, and my other co-founder, we just did this as a hobby project, and then suddenly it took off. We hired a lot of people, I had no idea what we were doing we had investors, we had lawyers, we had an IPO, and a lot of the passion I originally felt was replaced by demands and sacrifices and late nights and stress, and all of these things. And I just lost all the joy, and at some point, reached immense financial success.

After leaving Catena, Bergman went on to help fund school project in Africa, and that gave him a whole new perspective on life, as he discovered just how rough some people have it. He told a story about a school he helped funded, which had to have the unique rule that the children shot not be beaten. In the other school buildings, the kids got beaten up, and the kids had to be afraid, but here the kids got to be safe, as we touched upon, and they got to be happy, he said. And for me that was the first time I realized that, whoa, this is something that you can do with money, this is something that can change things, that really brings meaning.

That new perspective lead to what has become Great.com, and rather than focus on short term moves to build profit, he hopes for something much greater. Well, in very short, Great will be a casino affiliate, very similar to Catena and all the others out there, but with a big, big difference that this will be a lifelong project, he said. Im doing this for the next 50 years and for me its not important to make results this year, its important that we make the biggest possible bang for the buck over the next decades.

To build a truly great organization that can help support these projects, Bergman is exploring the ways he can have a happier, more committed workforce. I believe that the single most important thing when it comes to reaching results is consistency over time, and being persistent chasing your results, he said. And this is very, very easy if youre having fun, and its very, very hard if youre not having fun. And I believe that most organizations, they strive towards not having fun and pushing themselves to the results, because thats usually the quickest way of getting there, while were prioritizing having fun and creative freedom and whatever it is otherwise that is important in life, because we believe thats how youll get the better results in the long run and the happiest team.

Bergman hopes that by leading by example, and making charity a top priority, he can help shift the corporate culture permanently. If I could accomplish one thing in my life, that would be to make charity cool, he said. And what I mean by that is that people spend $10,000 on a Rolex watch, to show their Rolex watch and be genuinely proud of their Rolex watch, but theyre not giving $10,000 to charity and talk about how they did that.

Watch the full video to see Bergmans thought on other important charitable causes, how he hopes to let employees set their own salaries one day, and the lessons he expects the world to take from the Covid-19 pandemic. And dont forget to subscribe to the CalvinAyre.com YouTube channel so you dont miss any of the great interviews and videos we have coming.

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The Long Con: Erik Bergman and the importance of charity - CalvinAyre.com

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The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June

The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE

Lasvegassun.com has released an interesting editorial which is titled Sights and sounds of Vegas give us hope for a full recovery, and we can directly tie this piece with one of the most interesting land-based industry related panel discussions at Sports Betting & Casino Summit North America (Virtual Conference).

After the Bellagio fountains are now back to life with a playing of Simple Gifts to honor the Las Vegas front-liners who have protected the city during the pandemic, MGM Resorts International made another spot-on choice for the follow-up song. This is of course an anthem of the fabulous city, Viva Las Vegas.

Las Vegas is already booming and WADE VANDERVORT, of Lasvegassun.com wrote it so beautifully as we would not change anything:

it was a godsend to see waters dancing, lights twinkling and guests coming through the doors in the resort corridor and downtown. After 78 days of eerie quiet, Las Vegas took its first steps to recovery.

Its a moment of hope and a reminder that our community has rebounded from crisis and tragedy before.

Besides the Bellagio fountains, the gondolas are also gliding along the faux canals at The Venetian.

Up and down Las Vegas Boulevard, from Wynn Las Vegas at the north end to New York-New York and MGM Grand on the south end, gamblers are sliding bills into slot machines and wagering chips at blackjack and roulette tables.

Life is slowly returning to normal in Sin City.

As mentioned above, at Sports Betting & Casino Summit North America (Virtual Conference) we will discuss the subject, and the LAS VEGAS RE-LAUNCH OF THE STRIP panel discussion has some very important guests who are joining us on the 23rd of June to share their insights.

The panel discussion is joined by Jay Kornegay (Vice President Race & Sports Operations Westgate LV Resort & Casino), Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino) and Matthew Holt (President at U.S. Integrity), and will be moderated by Benjie Cherniak (Managing Director of SG Digitals Don Best Sports group).

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

Jay Kornegay Vice President Race & Sports Operations Westgate LV Resort & Casino

Jay Kornegay is Vice President of the LVH Las Vegas Hotel & Casino SuperBook. He has more than 26 years experience in the race and sports book industry. Jay graduated from Colorado State University in 1987 with a bachelors degree in Restaurant Business Management. Always intrigued by gaming, Jay moved to Nevada later that year to start his path in that field.

Starting in Lake Tahoe and soon afterwards moving to Las Vegas, Jay has worked at four major sports books. He opened the Imperial Palace sports book in 1989, which soon turned into one of the more popular sports books in the state of Nevada.

In 2004, Jay took the reins of the LVH SuperBook. As the worlds largest race and sports book with over 30,000 square feet, the SuperBook is one of the top sports books in Nevada. Over the years, the SuperBook has won numerous awards and often represents the Las Vegas market with national media outlets. It is known for its aggressive nature and being a player-friendly book by offering fair odds to guests. The LVH SuperBook is also known for offering Nevadas largest wagering menu by posting many 2nd/3rd tier sports, as well as having an international flavor. In addition, the SuperBook hosts the SuperContest, which is recognized as the most prestigious pro football handicapping contest. For the fourth consecutive year, the SuperContest set a record for number of entries and marked the most entries ever this past football season at 1034.

Jay resides in Las Vegas with wife Pam, daughter Cara and son Nicholas. He is also well known for shooting a 36 on the front nine and a 59 on the back nine.

Seth Schorr CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Matthew Holt President at U.S. Integrity

Originally from New Hampshire, Mr. Holt originally honorably served in the United States Air Force. Once completing his term in the Air Force Mr. Holt attended Morehead State University, obtaining a sports marketing degree before taking up residence in Las Vegas, Nevada. Mr. Holt founded U.S. Integrity, LLC. based out of Las Vegas, Nevada. U.S. Integrity is the gold standard of game integrity and fraud prevention services in the United States. Mr. Holt and his team at US Integrity have built innovative, technology based solutions that allow for easy accessible data and analytics for fraud prevention and game integrity monitoring.

Benjie Cherniak Managing Director of SG Digitals Don Best Sports group

Benjie Cherniak is the Managing Director of SG Digitals Don Best Sports group, a leading provider of sports information products and services relevant to the North American sports betting industry. Benjie oversees the companys sports information platform, automated data distribution, live pricing, and ancillary consulting services.

Following the acquisition of Don Best by Scientific Games, Benjie has accelerated the growth of OpenBet, the companys sports betting platform, by integrating Don Bests world-class pricing services into the technology. Don Bests trading and pricing expertise have seamlessly become an integral part of SG Digitals core offering.

Prior to joining Scientific Games, Benjie spearheaded Don Bests international growth via tailored solutions to tier-one sportsbook operators in the United States, Europe, Asia, Latin America and beyond. Under Benjies supervision, Don Best introduced (a) a proprietary pricing product for North American based sports that rapidly established itself as the industry standard; and (b) a data integrity offering to assist North American based sport leagues in identifying potential fraudulent betting patterns.

With 15 years of industry experience, Benjie is a leading voice in the emerging US sports betting industry from both an operational and legislative perspective.

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LAS VEGAS RE-LAUNCH OF THE STRIP, an important discussion at Sports Betting & Casino Summit North America 2020 - European Gaming Industry News

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The Sports Betting & Casino Summit North America(Virtual Conference) will open its virtual doors between 23-24 June and we are taking time to introduce you to the experts that will be joining the panel discussion.

The top industry companies have all confirmed their interest and you need to be there too! The virtual seats are limited, so hurry andregister now to secure your seat(s)!REGISTER HERE

We are honored to announce that Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino)is going to be among the speakers that will share the insights at our first conference in the North American region!

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

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UK Casinos Set to Reopen on July 4 - European Gaming Industry News

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The Sports Betting & Casino Summit North America(Virtual Conference) will open its virtual doors between 23-24 June and we are taking time to introduce you to the experts that will be joining the panel discussion.

The top industry companies have all confirmed their interest and you need to be there too! The virtual seats are limited, so hurry andregister now to secure your seat(s)!REGISTER HERE

We are honored to announce that Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino)is going to be among the speakers that will share the insights at our first conference in the North American region!

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

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Genting Casino to Permanently Close Three UK Properties - European Gaming Industry News

It goes without saying that the novel coronavirus (COVID-19) has had a significant impact on iGaming in the UK. A lack of sporting activity, combined with a lockdown lasting over 10 weeks and the need to pivot has been challenging for operators and affiliates alike.

With that being said, there is light at the end of the tunnel. The government has approved the return of competitive sports, even though things will look different for a while. On top of that, life is albeit at the pace of a turtle getting back to some form of normal.

So, in the fallout of everything, what was the extent of the virus impact on the countrys online gaming industry? Online casino affiliate Bojoko recently published a report looking at this. Here are their main findings.

Unsurprisingly, interest in sports betting has dropped over the past few months. Between February and April 2020, data acquired from Google Trends revealed a 41% drop in the volume of users searching for Best Sports Betting Sites. More specifically to this particular vertical, Sports Betting UK saw 33% less interest.

The beginning of April saw the Virtual Grand National aired on ITV, which raised over 2.5 million for the NHS. Google Trends volume index with 0 being the lowest and 100 being the highest showed that this event coincided with an increase in sports betting interest. The score for the term Sports Betting went up from 45 in March to 75 in April.

The above highlights positive signs for when sports in the UK fully resume, particularly for the Premier League and commencement of Royal Ascot later this month. Just because some players havent bet for three months doesnt mean that they wont return. So, in some ways, this was similar to people not betting on football during the off-season.

In the absence of major sporting events (unless you happen to be an avid follower of the Belarussian Premier League), you wont be too shocked to hear that online casino games have attracted more attention in the UK. Between February and April, search volume for Best Casino Sites jumped up by 78%. In addition to this, the term Casino Sites saw its search volume score rise from 30 in February to 43 in April.

These statistics are somewhat contrary to trends that have happened on mainland Europe. Findings from one unnamed operator with customers in Norway, Germany, Finland and Sweden discovered that while 85% of sports bettors played casino games prior to their respective countries lockdowns, only 77% did so afterwards. We dont know why this is the case, but can speculate. Some individuals might simply just play casino games while they bet on sports, while others could have been speculative about regulation such as Swedens proposed interim online casino limits.

A shutdown of many land-based gaming venues has, naturally, contributed to some of those customers moving online even if only temporarily. H2 Gambling Capital believes that by the end of this year, online will make up 16.5% of the total gambling market worldwide. Prior to the spread of COVID-19, this was projected to be 13%.

The gambling research firm also predicts total revenue across on and offline sources to be $399.6 billion. This is 15.6% lower than the pre-pandemic forecast.

Those that have successfully pivoted during the last three months or so will potentially have additional revenue sources, such as esports, which could be prosperous for years to come. However, its important to not completely disregard these just because sports are returning. With players that have warmed to these verticals, you might discover cross-selling opportunities.

The impact of social distancing might have an effect on player trends going forward. Since so many people have been kept apart from their friends, they may put a couple of quid on an accumulator at the weekend with them for the social aspect. Others may start placing bets because theyve missed being involved in the matchday experience. This is even more the case when fans still probably wont be allowed back into stadiums for a while. Either way, this poses an opportunity for operators and affiliates to attract a new, bigger audience.

COVID-19 has impacted all aspects of society in the UK and the iGaming industry is no different. Player behavioural changes over the past few months offer key indicators about how they might act in a post-lockdown world.

Some players may continue betting on alternative verticals, while returning to sports betting. Others, on the other hand, may just stick with sports betting.

The end-of-year projections for the gambling industry in general arent overly surprising. In the absence of land-based betting, we may find over the coming years that the events of H1 2020 just sped up the process of online gaming being adopted by more. We also shouldnt worry too much about the revised revenue drop, because there are enough signs to highlight that the industry will recover.

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How has COVID-19 affected the UK iGaming industry? - AffiliateINSIDER

The global impacts of the current health crisis has had far reaching consequences across a multitude of global industries, with betting and gaming embracing working from home as well as the uptake of digital conferences.

One such virtual entity gets underway this month as CasinoBeats Malta Digital gets set to host 120 high-level speakers on the new event dates of June 30 to July 2.

Participating as part of the transformed event is Ian Sims, founder of Rightlander.com, whose place on the conferences final day as part of Affiliates Compliance Minefield is to look at the continually changing challenges faced by modern igaming affiliates.

Everyone knows that regulation and M&A have shaken up the space and I see the two real challenges being born out of those, Sims says of the aforementioned quandary.

If I was still an affiliate, Id be most bothered about finding ways to innovate and produce something original but Id also be worried about how other affiliates ignorance of compliant marketing might result in me losing revenue when an affiliate program is shut down, they cull affiliates, the operator leaves the UK market or closes the brand. Or worse, they lose their licence.

Theres little you can do to stop the latter except hope that the operators find the bad content before the regulators but you can mitigate the harm by spreading the risk. Its always been important to spread your players around or else there will come a time when you wake up to some bad news but it is more important than ever right now.

Data is one core asset but there are other ways to be innovative

As far as innovation goes, thats where the long term prosperity is. The days of boiler plate content, promoting bonuses and giving wonderful reviews about wonderful casinos with wonderful games and and a wonderful customer service are fading fast.

Looking around, Ive seen some great examples of new ideas: Slots Catalog was one I loved, the clever tote-inspired esports platform Puntt is another and sites like Blexrs Slots Comparer offer originality for players. Data is one core asset but there are other ways to be innovative if an affiliate is actually prepared to sit down and think about it. Being a gambler should help here: think like a player.

Before moving to to offer insight into what affiliates can do to ensure compliance and prosperity: Innovation I have covered above but compliance is a whole different ball game. In fact, you can combine the two quite nicely with a Trip Advisor approach to marketing. Everyone wants honest, balanced opinions but historically they have rarely got that from marketing folk.

One of the biggest issues is that many affiliates employ content writers to deliver content and while youd hope those writers would be gamblers but even if they are, that doesnt mean they understand vulnerable gamblers nor does it mean they are authoritative.

At Rightlander, we have regular approaches from affiliates looking for help with compliance and we are experimenting with a review service and providing education for teams of content writers. Its essential they know what they can and cant do and ultimately, you have to learn to survive before you can start thinking about prosperity.

the common-sense approach is to think about what you want to see or hear as a player

Recent moves undertaken by the affiliate compliance specialists has seen Rightlander launch a Social Responsibility Report for UK and Sweden facing operators as well as unveiling its support for Spanish igaming operators, in the shape of a new compliance tool.

As strategies begin to be implemented and executed for a post COVID era, Sims comments on how he foresees the landscape changing: Any affiliate that sells bonuses as a plus point to players needs to start thinking about the future. I dont think COVID-19 will change much when it comes to affiliate marketing itself but I think a few affiliates will have realised that they need to diversify.

Thats good though: diversity is needed and that breeds innovation as most areas of gambling are competitive already so its not just simply a question of launching a reviews site in a new vertical any-more. You need an angle. If it were me, Id be looking at authority as the angle but the common-sense approach is to think about what you want to see or hear as a player. And that isnt about how good a bonus is!

CasinoBeats Malta Digital will see 3,000 industry delegates, including more than 1,200 representatives of major casino, slots and poker operators, gather for a five-track conference, interactive exhibition featuring 40 leading suppliers, and selection of virtual networking events.

With traditional conferences not possible at the moment, Sims addresses how important online offerings are in the current climate: When youre stuck at home, you tend to communicate more with those around you or with whom you work which means that you are perhaps missing a totally different approach to life which you might get from a conversation with someone new or who you see infrequently.

Id be most bothered about finding ways to innovate and produce something original

The thing I love most about the conferences is the inspiration that comes from networking and chatting face-to-face. A lot of things will be said that wouldnt necessarily be communicated in an email (for various reasons!) and when people are put on the spot, they can say things that provoke in both good and bad ways.

While online conferences might struggle to reproduce the social networking ambience of a restaurant or bar, they are able to bring fresh voices and ideas to the table. Its harder to make time when you have all the distractions of home and work still going on around you but a good panel line-up, webinar topic or interview is situation-irrelevant.

Concluding with key expectations from the event: I always enjoy sitting on panels and listening to my fellow panellists although the problem for me is that I tend to have something to say on everything and its not always something I should say so I always end up biting my lip! Thats more because I was a big player for a long time and I have a strong opinion on how operators treat players and how regulator guidelines should be.

It wasnt so much of a problem when I was an affiliate but now as a compliance service provider, I sometimes find myself caught between trying to help clients manage a new guideline while the player in me is thinking what a poorly thought out guideline it is.

Sims is to participate on Affiliate Complex Minefield on Thursday 2 July at 11:20-12:00.

Find full details of CasinoBeats Malta Digital, including including information about how to register and discounts available on company group passes, at the events official website:https://sbcevents.com/casinobeats-malta-digital/.

To find out more about exhibiting or to discuss sponsorship opportunities, please contact:[emailprotected].

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Ian Sims: Affiliates will have realised they need to diversify - Casino Beats