Richard Simkins joins Blackjack Promotions as Head of Creative Partnerships – The Moodie Davitt Report – The Moodie Davitt Report

UK.Travel retail and brand experience specialist Blackjack Promotions has bolstered its senior leadership team with the appointment ofRichard SimkinsasHead of Creative Partnerships.

With a strong media consultancy background,Simkins brings 20 yearsofexperiencein the creative industryto the role. This includes a recent three-year spell as Creative Solutions Director Outdoor for Global, Europes largest radio company.

Across the past decade,he has led innovation teams to devise and deliveroutdooradvertisingand experientialcampaigns for global brands.

Richard Simkins: Track record of experience in developing creative campaigns

In his role at ABM-owned Blackjack Promotions,Simkins will be responsible for offering a wide range of creative solutions to new and existing clients across thecompanys businessportfolio, which has diversified in the face of COVID-19 severely affecting its core airport promotions business.

Working alongside Leanne Nutter (Head of Travel Retail)and Fiona Rayner (Head of Experiential),a key part of Simkins brief is tobroaden the possibilities for Blackjack Promotions outside oftravel retail.

Commenting on his appointment, Simkins said: As a travel retail expert, the past year has demonstrated Blackjack Promotions ability to pivot and showcased the agility of its people, who became trained in COVID safety to support the NHS in hospitals and at testing sites. This training, coupled with Blackjack Promotions logistical infrastructure, reputation for experiential marketing and customer service, makes thisopportunityan incredibly exciting one.

He added: Across the business, we have afantastic pool of talent andan incredibleclient portfoliowhich presents lots ofopportunityfor increased collaboration and the creation of new and enhanced services.

Simkins will report to Blackjack Promotions Aviation Group Managing Director AntonyMarke.

Markesaid: This is a reallyexcitingtimeforusaswefocus on evolution and regrowth using our skills, talents and resources.Were confident that Richard willplay an integral role in expanding our reach, introducing opportunities in other sectors and offering new customers some of the magic we have delivered in travel retail over the last 25 years.

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Richard Simkins joins Blackjack Promotions as Head of Creative Partnerships - The Moodie Davitt Report - The Moodie Davitt Report

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