Automating infrastructure operations of applications and reducing errors and resolution time for businesses excited husband-wife duo Anand Purusothaman and Karunya Sampath so much that they set up their startup, AppViewX, in 2009, to help companies with their workflows.

AppViewX is a hybrid cloud, low-code application platform that enables the automation and orchestration of network infrastructure.

Anand explains,

Anand Purusothaman

The absence of automation warrants huge investments in IT infrastructure and manpower to deliver the superior experience needed in the current digital space. It was to solve for this that AppViewX came into existence.

Currently, the majority of the startups customer base are in the US and Europe.

Anand had an entrepreneurial bent of mind right from his days at PSG College of Technology, Coimbatore. After his masters in the US, he spent around 10 years working for different tech startups in the New York area.

Around this time, he started experimenting with various product concepts and thus started his entrepreneurial journey with Payoda, a tech firm incorporated in 2004. Headquartered at Texas, Payoda offers software solutions, products, and services to clients across the world.

Karunya, who is the Co-founder of both Payoda and AppViewX holds a masters degree in Computer Engineering from PSG College of Technology. She has over a decade of experience in business operations and management.

AppViewX was a product incubated out of Payoda.

On deployment, the AppViewX platform discovers the network and security infrastructure and brings it to manage state.

The product helps network and security operations and engineering teams as well as application teams of companies. AppViewX charges based on the solutions delivered on the platforms as well as the size of the network and security infrastructure that is being managed. It is an annual subscription service.

AppViewX serves customers with a large set of applications that are hosted on-premise or on a multi-cloud setup. These are typically Fortune 5000 companies across BFSI, healthcare, retail, oil and gas, manufacturing, and deep technology.

According to Markets and Market, the globalnetwork automation market sizehas grown from $2.3 billion in 2017 to $16.9 billion by 2022, at a CAGR of 48 percentage.

Although there are numerous players in the automation space such as IBM with its Ansible tool, and Anuta Networks, what makes AppViewX unique, Anand says, is the platform capabilities as well as the solution set.

The platform has capabilities such as low-code drag-and-drop automation, closed-loop automated troubleshooting, intuitive visual tools, and an application-centric view and management of network infrastructure. AppViewX has the unique advantage of being the pioneer in this space with some of the solutions such as orchestration of application delivery services and certificate lifecycle automation, says Anand.

Across its Coimbatore, Bengaluru, and overseas offices in New York and London, AppViewX has a total headcount of 300 employees, with a majority of the engineering and product folks based out of the Coimbatore location.

We are a fast-growth company averaging around 70 percent year-on-year growth with a strong pipeline for three years to maintain an even accelerated growth, says Anand, who refused to disclose revenue figures.

After 10 years of bootstrapping, in mid-2019, a self-sufficient AppViewX raised a funding of $30 million from Brighton Park Capital (BPC) to fund the ventures growth and expansion plans.

The Co-founder hopes that the startup sustains the same growth rate for the next five years.

(Edited by Evelyn Ratnakumar)

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This husband-wife duos startup helps companies automate their workflows - YourStory