The effect of Moore's Law on behavioral marketing – MarTech Today

In 2003, I wrote my first analytics package. I had the same problem all marketers had: I could do almost anything with digital marketing. I could easily create ads, pages and emails with any text, any font, any image. I could add video, animations, and even make aliens dance to sell car insurance. But how could I know which would work best for me?

Big e-commerce sites had access to sophisticated analytics packages costing thousands of dollars a month. Not me. I was spending about a quarter of my time evolving the code I wrote. I eventually released it to SourceForge as Open Source Online Marketing, or OSOM.

Then, in 2005, Google launched Google Analytics. Overnight, managing my analytics setup took just a fraction of my time. And it was free. This was my first experience of Moores Law in the world of behavioral data.

Apparently, we cant shake Moores Law, not even those of us in the marketing and advertising game.

It is now cheaper to create and use behavioral data than it is not to.

Quick grounding: Moores Law was originally defined in a 1965 paper by Gordon Moore, a co-founder of Fairchild Semiconductor and Intel. It states, roughly, that the number of transistors you could fit onto a silicon chip would double every two years. In the semiconductor world, this also meant the cost of electronics would drop by half.

Moore was talking about microchips, but what about the devices that these chips power?

In his new book, Thank You for Being Late, Thomas L. Friedman identifies several technologies that have ridden Moores Law, changing everything from wealth distribution to where we live we being everyone on the globe. Think about the ready availability of inexpensive cloud storage. Think about the proliferation of sensors, many in our phones, that track epidemics or allow Waze to route us around traffic.

Friedman presents evidence that 2007 was the year that all of these trends came together, creating a supernova of change and innovation. Its now 2017, and marketing has not been left out of this radical shift.

We dont have to look at Scott Brinkers Marketing Technology Landscape to know that marketing departments are inundated with new technologies at an astounding rate, from 150 companies in 2011 to nearly 5,000 in 2017.

(Click to enlarge.)

I recently spoke with Joey Goldberg of Sticky, a company that offers eye-tracking and emotion-tracking services through the use of everyday webcams. Whats the amazing technology breakthrough that allows Sticky to track our eyes and measure our expressions without expensive infrared cameras? Its the proliferation of HD-resolution cameras. The stock webcams shipped with most laptops are of such high quality that we can track the minute movements of a persons eyes with them.

In 2012, our agency, Conversion Sciences, did an eye-tracking study to see what kinds of video would be most effective on business websites. It required an expensive camera, some sophisticated software and a couple of weeks work compiling all of the results. We recruited 22 visitors to come to our facility, then spent two days watching them view our videos. The results were very helpful.

Today, companies like Sticky can easily put 100 people in front of a video, an ad or a landing page in just a couple of days, delivering amazing reports right to our desktops. We dont even have to leave our desks. Webcam technology followed Moores Law, and the marketing solutions followed suit.

For a recent presentation, I documented nine kinds of behavioral studies a marketer could do building just one landing page, all at a low cost and without leaving their desk. These tests include AdWords data, email performance data, preference testing from sites like UsabilityHub, heatmap data from businesses like Crazy Egg and Hotjar, and AI-driven session recording from SessionCam. We are collecting qualitative data from the likes of Qualaroo and UserTesting. And we cant forget the power of AB testing tools.

Get used to it.

This is my new mantra: It is now cheaper to create and use behavioral data than it is not to.

The opportunity cost of websites, ads and email campaigns that return mediocre results is too high.

Marketing has accelerated. The cost of launch and see is now higher than the cost of the tools and time needed to test campaigns during development. The opportunity cost of websites, ads and email campaigns that return mediocre results is too high. With inexpensive behavioral tools, we can now launch campaigns with confidence.

The real boon in all of this is for business owners, product managers, product marketing managers and P&L (profit and loss) managers. No longer is this kind of data the strict domain of UX designers.

Weve used behavior data to determine the most profitable pricing mix for Automatic. Weve used it to provide redesign insurance for companies like Wasp Barcode. Weve used it to determine if using Amazon is as profitable as using a Shopify cart.

These are the tools of what has been called growth hacking. But they are no longer mysterious tools of marketing research firms. They are now a part of every managers arsenal.

Behavioral marketing is no longer someone elses job.

Big companies use big data to gain an advantage. Yet the quality of your data doesnt determine the success of your business anymore. It is the quality of your questions because we can now answer almost any question you have with behavioral science driven by Moores Law.

Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.

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Promise Rejuvenation Center cuts ribbon at Palm Ridge Plaza in The Villages – Villages-News

Peter Baranoff, Richard Gold and Carmel Baranoff.

Promise Rejuvenation Center at The Villages held a ribbon cutting and reception to celebrate the opening of its first center at Palm Ridge Plaza. The center provides a variety of customized anti-aging, weight loss and integrative medicine therapy solutions for patients. Dr. Lena Edwards, the chief medical officer, is a board certified Integrative Medicine and Anti-Aging Specialist.

Peter Baranoff, chairman and CEO of Promise Healthcare, remembered being here in 2011 to cut the ribbon for Promise Hospital.

At the hospital we are with people sometimes during their darkest hours of need, said Baranoff. The rejuvenation center will help people live life to the fullest. People will come to us proactively instead of reactively.

Richard Gold and Carmel and Peter Baranoff.

President of Promise Healthcare Richard Gold said that in 30 years of working with physicians, he has never met a doctor as committed and caring as Dr. Edwards.

With this center we are changing sick care to well care, said Gold. We want to help people live longer healthier lives full of vitality, realizing your golden years are in front of you not behind you.

Gold said that The Villages was the logical place for their first center because of the population here that wants to stay active.

We are the first rejuvenation center in the area, said Gold. There are wellness centers here, but we are the first rejuvenation center.

Promise Rejuvenation Center offers a wide variety of services. Dr. Edwards said that two of the main areas she treats people for are hormone imbalances and nutritional deficiencies.

To find out more about the center call (352) 430-3397.

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Promise Rejuvenation Center cuts ribbon at Palm Ridge Plaza in The Villages - Villages-News

Anatomy of a failed political hit job on AG Adam Laxalt – Las Vegas Review-Journal

If youre having trouble falling asleep, go listen to Wednesdays hearing on the secret recording made of Attorney General Adam Laxalt.

Liberals built it up to be the event that would end Laxalts all-but-announced campaign for governor. Instead, it was hard to stay awake as lawyers discussed legal strategies and non-lawyers struggled to understand legal procedures.

The only substantive takeaway was learning why lawyers get paid so much. Theyre the only ones crazy enough to want to work daily with such boring stuff.

So how did liberals get it so wrong? Lets look at the anatomy of a failed political hit job.

Start with motive. Liberals are on a mission to destroy Laxalt for being both a successful conservative elected official and Republicans likely 2018 gubernatorial nominee.

Next came opportunity. The news that Gaming Control Board Chairman A.G. Burnett had surreptitiously recorded a conversation with Laxalt discussing a case involving Las Vegas Sands Corp. and its CEO, Laxalt donor Sheldon Adelson, would have been enticing enough. Finding out that Burnett sent the tape to the FBI, even though the FBI said no crime had been committed, had liberals writing Laxalts political obituary before even hearing the tape.

They couldnt pass up this chance. Blinded by their biases, they pushed the idea that Laxalt had done something wrong under pressure from a large donor. To build the narrative, they gleefully doled out incomplete information.

This was the execution of the hit. Via subpoena, Assembly Ways and Means Chairwoman Maggie Carlton, D-Las Vegas, received the recording, along with Burnetts affidavit, two Fridays ago. Instead of immediately releasing the recording, Carlton leaked everything but the recording to create anticipation for the hearing and false impressions. She didnt release the transcript of the recording until the day before the hearing, and the audio came out the morning of the hearing. Carltons sloppiness was highlighted when the recording revealed that Laxalt said Philosophically in a part where the transcript read, Dont go soft on me Liberals had latched onto that phrase as Laxalt pressuring Burnett.

This was just one of many instances when new information undermined liberals previous claims of wrongdoing. As I detailed on Wednesday, trying to follow their shifting narrative was enough to give you whiplash.

For liberals, the biggest political mistake of all looks like the decision by Carlton to have the hearing. Attorney-client privilege had prevented Laxalt for sharing pertinent details that Burnett had failed to mention. Calling Laxalt to testify was the political equivalent of throwing Brer Rabbit into the briar patch.

Laxalt finally was able to put the truth out and the truth was boring. A lawyer talked with his client about legal minutia in a conversation you couldnt pay most people to listen to.

For a political hit, benign is the height of failure.

The Review-Journal is owned by the family of Las Vegas Sands Corp. Chairman and CEO Sheldon Adelson.

Victor Joecks column appears in the Nevada section each Monday, Wednesday and Friday. Contact him at vjoecks@reviewjournal.com or 702-383-4698. Follow @victorjoecks on Twitter.

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Grey’s Anatomy actress: playing a lesbian has changed my life – PinkNews

Greys Anatomy actress Jessica Capshaw, who is Arizona on the show, has opened up about how playing a lesbian has changed her life.

Capshaw, who first appeared as a guest star in the shows fifth season in 2009, has been through the wringer as Arizona.

Her character has married kick-ass orthopaedic surgeon Callie Torres, been divorced, lost her leg, and is now starting a relationship with Eliza Minnick, cast as this seasons antagonist.

She said that acting as a lesbian in the enormously popular show for so long had been a huge positive in her life.

I never would have imagined that I would be able to play a character that would feel like it does so much good, she told Yahoo Style.

Capshaw said that she hoped her on-screen presence helped people who feel like the character resonates with them and it makes their day a little easier to see themselves represented.

Or, she added, it could also provide a crucial tool in teaching family members or friends about homosexuality.

If its someone watching it who has someone in their life who is gay, and they might have not understood it before all of a sudden they have another person or another thing to point to and say: Oh, thats a different context.

Being able to play a lesbian as a series regular on television has been enormously rewarding.

Capshaw, who has also appeared on The L Word and Bones, proudly recalled an example of how representation can help how people see the LGBT community.

My daughter goes to preschool, and the preschool has all kinds of families, she said.

And I guess one of the kids said: You have to have a mom and a dad to have a baby. And my daughter said: No. No, you dont.

And this was all overheard and told to me later. She said, in a very kind and patient way to that child: There can be a mom and a mom and a dad and a mom and there can be a dad and a dad.

Capshaw said she was so grateful that she will never know any different, and it will only be if she is in the presence of people who are on the wrong side of history or small-minded that she will hear anything other than that.

Arizonas burgeoning relationship with Dr Minnick was a whole new experience, she said, since the two were already familiar with each other.

Ive known her for quite a while and shes a good friend of mine and married to Scott Foley, who is also a friend of mine.

Its a very interesting negotiation, but we had fun. We laughed a lot.

It was definitely one of those moments when you were like: Im going to kiss my friend. Thats going to happen, she added, laughing.

Capshaws positive take on playing a lesbian follows Pretty Little Liars Shay Mitchell saying that the fact that her character Emily Fields is queer was the best part of being on the show.

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Grey's Anatomy actress: playing a lesbian has changed my life - PinkNews

Grey’s Anatomy Finale Sets Up Firehouse Spin-Off – TV.com

Grey's Anatomy put the pieces in place for its recently-announced firefighter spin-off with Thursday's Season 13 finale.

Picking up right after the events of the previous week's episode, the finale picks up with the hospital in chaos. Jackson (Jesse Williams) is on a mission looking for Edwards (Jerrika Hinton), while Meredith (Ellen Pompeo) is looking for Nathan (Martin Henderson) as well as Erin (Darby Camp), the missing girl who's with Edwards, after running into her frantic father. Minnick (Marika Dominczyk) is Minnick, so she's mostly concerned about whether people are following protocol amid a crisis. And April is (Sarah Drew) mad that Jackson, being the type of guy who runs into a fire, has gone after Stephanie and hasn't been heard from since.

Inside the hospital, Stephanie's alive, but dazed and badly burned after the explosion. But Erin is trapped under some lab equipment that has impaled her leg. After managing to free Erin from the machine, Stephanie soaks a blanket and her hair in water to carry herself and Erin through a literal wall of fire to escape the room in which they're trapped. Unfortunately, the stairwell is also engulfed in flames. But they make it up to the entrance to the rooftop... where Stephanie realizes she's left her key card back down in the original room and can't get out. She covers Erin with the wet blanket and promises her they're going to be OK.

Then Stephanie somehow manages to spot her key card through the smoke and flames(?) and runs down to grab it, leaving Erin by herself. She successfully retrieves it and they run out onto the roof. Stephanie screams at the firefighters below, but they can't hear her, and meanwhile Erin appears to be bleeding out from her leg injury.

Meanwhile, Meredith finally finds Nathan -- in the middle of a surgery, one floor below the fire. And Jackson's search for Stephanie gets derailed by a stray patient, so he brings her out, only to get yelled at by Maggie (Kelly McCreary) and April, who shoves an oxygen mask onto his face. As he's explaining to Bailey (Chandra Wilson) that he was looking for Edwards, Minnick says that she got caught up in the chaos and forgot to report to the police that Edwards was missing, as Jackson instructed her to do. (Really, Minnick?! You had, literally, one job.) Fortunately, Ben (Jason George) remembers seeing Edwards in the hallway with the patient. He and the firefighters run back into the hospital, where they follow Erin's blood trail up to the roof and find Stephanie frantically trying to resuscitate her.

The doctors do all they can to save Erin -- and her leg -- while Stephanie ignores her own injuries and stays by Erin's side until she's stabilized. Once Erin is out of the woods, Stephanie promptly passes out.

While all this is going on, Amelia (Caterina Scorsone) is driving Owen (Kevin McKidd) to the hospital to meet his rescued sister Megan.

Outside, Meredith and Nathan, after finishing up their surgery, are taking a breather in the ambulance. Meredith makes sure that Nathan has sucked enough oxygen into his lungs before telling him the news that Megan's alive. He initially is in disbelief, and repeats "that's not funny," before finally collapsing into a tearful coughing fit.

As the sun comes up the next day, Nathan leaves to go meet Owen and Amelia at the hospital. Meredith, knowing how she would react if she found out Derek was alive, encourages him to go without hesitation, even offering to drive. Owen and Amelia are waiting for the helicopter when it arrives, and we see Megan being unloaded on a gurney -- but we'll have to wait until next season to find out what kind of condition she's in.

Catherine (Debbie Allen) grills Webber (James Pickens Jr.), Bailey and Minnick about what went wrong with the emergency procedure. Minnick tries to cast blame on Webber, saying that if Stephanie had been in counseling like she was supposed to be, none of this would have happened. Bailey fires Minnick on the spot.

Elsewhere, Maggie apologizes to April for yelling at Jackson, and April says it's clear Jackson has feelings for her and she should just go for it. ~New romance out of nowhere alert!~

And Alex (Justin Chambers) is treating Edwards, who's still laid up and temporarily resisting morphine for her burns. She says that, once she's recovered, she's determined to get away from medicine and spend her days traveling and exploring, and gives Webber her verbal resignation from Grey Sloan right then and there from her hospital bed.

We didn't get to see too much of the firefighters in tonight's episode, but the finale was proof that Shondaland can handle ablaze with aplomb. And it seems like Edwards has left the building. What will a Jackson-Maggie relationship look like in Season 14? Will any characters spin off into the crossover? And how is having Megan back going to change things for Owen, Nathan, Amelia and Meredith? We'll have to wait a few months to find out!

Grey's Anatomy returns in the fall.

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Facts, fears and the future of food: Asheville talks about genetic engineering – Mountain Xpress

Asheville-based director and producerJeremy Seiferts 2013 documentary film GMO, OMG highlighteda major concern about the manipulation of the food supply the belief that genetically modified organisms are dangerous.

In 2015, Mountain Xpress reported how local restaurants were seeing an increased demand for non-GMO foods. Until aGMO labeling bill was signed into law in July 2016, locals likeThe Market Placechef and ownerWilliam Dissenwere vocal, not so much about the dangers of GMOs, but about the importance of transparency when it comes to genetic engineering in our foods.

On Saturday, May 20, GMO Free NC will host the sixth annual March Against Monsanto, an Asheville public protest that organizers say aims to raise awareness of the dangers of genetically modified organisms to our food, to our health, our childrens health and that of all living things on the planet.

Even theNational Academy of Sciences,the agency responsible for releasingthe comprehensive May 2016 reportthat found no evidence that foods derived from genetically engineered (GE) crops were unsafe to eat, noted that it is clear that the proportion of Americans who believe that foods derived from GE crops pose a serious health hazard to consumers has steadily increased, from 27 percent in 1999 to 48 percent in 2013.

This trend pits those who are skeptical of genetic engineering against those who, alongside agencies like the Food and Drug Administration, Environmental Protection Agency, U.S. Department of Agriculture and National Academy of Sciences, believe that genetic engineering is not only safe but has the potential to be a powerful tool for food production in the future.

Simply speaking, genetic engineering is a process whereby genes can be moved within a species or from one species to another, saysJack Britt, an Asheville-based scientist, consultant and agricultural professor of nearly 40 years at institutions like N.C. State University and the University of Tennessee. All of us have genes or pieces of genes that came from other species. Some have been introduced by viruses and bacteria, and some have been spread by biting insects and the organisms they inject into us when they bite.In the 1960s, scientists discovered how to excise and insert DNA (genes). The methods used by scientists are the same as those used by bacteria and viruses to move genes around among species, except that scientists do this more precisely than bacteria and viruses.

Essentially, the idea is that genetic engineering is simply a more efficient means of doing something that nature has always been doing since the dawn of time improving species through natural selection. We now know that nature has created many GMO crops over millions of years. The same organism that is used by scientists to move genes into corn, soybeans, papaya, canola, alfalfa and other GMO crops has been moving genes across species naturally for a long time. When the sweet potato genome was sequenced a few years ago, it was discovered that it was a true GMO crop and that the same organism has left its footprint in the sweet potato thousands of years ago.

WHAT GMO Free NC hosts the sixth annual March Against Monsanto. The march is kid- and pet-friendly. Participants are encouraged to wear earthy colors and/or creative costumes.

WHERE Downtown, starting and ending atthe Vance Monument

WHENSaturday, May 20 Rally begins at 11 a.m., march begins at noon. Rain or shine.

DETAILS Visit the events Facebook page at avl.mx/3pv for updates, including informationabout a sign-making circle planned for 4 p.m. Thursday, May 18, at The Block Off Biltmore.

Rather than improving species through whats essentially rolling the dice, genetically speaking, genetic engineering is much more targeted. With GMOs, there may be one gene altered. Yourenot changing a host of genes. Its very deliberate and very direct. Its not like taking a Schnauzer and breeding it with a St. Bernard and seeing what were going to get, saysLeah McGrath, corporate supermarket dietitian for Ingles Markets.

The use of GMOs and genetic engineering is also more prevalent than many people realize. Insulin is a GMO, so everyone who is a Type 1 diabetic relies on a product of genetic engineering, says McGrath.

Genetic engineering is used widely in processing and manufacturing of thousands of products that we all use every day, says Britt. Many cosmetic, health and other products are produced in fermentation vats using genetically modified E. coli.The technology that is used to produce GMO crops is used to make hundreds of products such as cold-water detergents, bread preservatives, many over-the-counter products and many pharmaceuticals.

Despite the widespread use of GMO-based products, many of the foods grown today fall outside the realm of what is considered genetically modified. Remember that there are no tomatoes, cucumbers, lettuces, kale, collards andmany other vegetables that are genetically engineered, saysFred Gould, N.C. State professor and chair of the National Academy of Sciences committee on GE crops. So unless your farm is focused on commodity row crops, you probably dont even have access to engineered crops.

The current list of GE foods on the market includes corn, soybeans, cotton, Innate Potatoes, papaya,squash, canola, alfalfa, arctic apples, sugar beets and AquaBounty salmon, according to a report frombestfoodfacts.org.

The number of GMO crops out on the market is limited by the regulatory process theyre subjected to.It can actually take almost 20 years to bring a GMO product to market. There are trials upon trials beforethat can happen, says McGrath. Britt agrees, noting that GMO crops are under much more control by FDA, EPA and USDA than any other farm products.

McGrath says its important for consumers to understand which GMO foods are in circulation so theres no risk of being exploited by unfounded, fear-based marketing. When you have small grocery stores, even here in Asheville, that put out adsshowing a tomato or strawberry with a syringe in it, implying that those products are GM, its important to understand that there arent actually any GMO strawberries or tomatoeson the market, says McGrath.

Despite the fact that every national scientific and medical agency in the world has declared that GMO foods are safe, according to Britt, many people are still concerned and skeptical.

According to a recentvideo released byKurzgesagtvia YouTube, there are several common objections to genetic engineering, including gene flow (the concept that GM crops can mix with traditional crops and introduce unwanted new traits into them), the use of terminator seeds (which are essentially seeds that produce sterile plants, requiring farmers to buy new seeds every year) and the use of chemical pesticides and herbicides, like the weed-killing herbicide glyphosate.

The use of pesticides and herbicides especially causes alarm among vocal critics in Asheville.

Philosophically and ethically, I believe that you are what you eat, and I do my best to source and cook ingredients that are local, sustainable and healthy. For me, the conversation about GE and healthy eating is the use of herbicides and pesticides in our food, says Dissen.

Agricultural communities suffer the greatest and most obvious effects of the ever-increasing amount of poison being sprayed, saysChris Smith, community coordinator at Asheville-basedSow True Seed. Glyphosate is showing up in groundwater. Studies show effects on beneficial insects and pollinators, not least because of the killing off of plants like milkweed, the preferred food of monarch butterflies. More emerging studies are linking health issues to people who get drift from aerial spraying. And that isnt to mention the real threat to the biodiversity of food and other crops in nearby fields, says Smith.

AnneandAaron Grierrun the 70-acreGaining Ground Farm in Leicester and have been selling vegetables in Asheville since 1999. We currently grow 14acres of vegetables on land that we lease from immediate family. We do actively avoid GMO seed in our vegetable production. We actively avoid buying non-GMO seed from companies that also produce and sell GMO seeds. We worry about GMOs unintended impacts on insects and increased usage of herbicide in Roundup Ready-type applications, say the Griers.

Britt seemsless concerned than Dissen, Smith and the Griers about the use of chemicals like glyphosate. The primary advantage of GMO corn and other GMO crops is that they simplify control of weeds and control of insect damage to crops, says Britt. In general, weeds are now typically controlled by a single herbicide (glyphosate) rather than multiple herbicides, and the GMO plants often include a BT toxin that kills insects that feed on plants.

When Britt refers to weeds controlled by glyphosate, he is referring togenetically modified herbicide-resistant crops (think Roundup Ready), which have been engineered to survive exposure to glyphosate, the chemical (found in Roundup spray)known to kill weeds. The BT that Britt references is a gene borrowed from the bacterium Bacillus thuringiensis, which allows engineered plants to produce a protein that destroys the digestive systems of specified insect pests. So basically, the plant makes its own pesticide, and insects that eat it will die.

Butare BT toxins bredinto crops something to worry about? Unlike many pesticides, the BT toxin is not active in humans. The bacteria that produces the BT toxin is used by organic farmers to control pests in their organic crops. It is a natural product, says Britt.

Britt counters concerns about the overall use of pesticidesby noting that now we spray much less than previously, and pesticide use in the U.S. has declined significantly over the last two decades. According to worldwide statistics, the U.S. now ranks around 43rd in the world in amount of pesticide used per acre of arable farmland. Fertilizer use has also declined, and we rank about 62nd in the world in fertilizer use per acre.

For Gould, some objections to the current use of GE technology may be valid, but not those regarding the health or safety for humans and the environment. The overall data doesnt show that GMOs themselves cause human and environmental safety problems, says Gould. If you are against GMOs for ethical and societal reasons, I think its best to express your opposition in those terms instead of health and environmental terms.

Laura Lengnick, professor of sustainable agriculture at Warren Wilson College and author of the bookResilient Agriculture, says: GE technology may be a useful tool in climate change adaptation, but not as it is used today. In general, GE technology is a great example of the overemphasis on technological solutions to food production challenges that characterizes industrial agricultural.

Britt disagrees.The first GMO on the market was Roundup-resistant corn, and that was really designed so that Monsanto could sell more Roundup. Now, while it definitely makes planting and growing corn simpler for the farmer, the company was primarilyfocused on selling more Roundup. So, ultimately, that was a product that made a lot of money for [Monsanto], farmers liked it, but itwasnt necessarily a great step forward in terms of producing food more efficiently or meeting needs any better, except for maybe reducing the overall use of pesticides, says Britt.

For Anne and Aaron Grier of Gaining Ground Farm, everyday shoppers carry a responsibility when it comes to farmers buying seed from companies like Monsanto.We think that most of the responsibility rests with the consumer making decisions with their dollar. If consumers quit buying products that contained GMO crops, farmers would quit using GMO seeds, say the Griers.

Companies like Monsanto are for-profit corporations with shareholders and board members to satisfy. Thus, consumer and agricultural concerns may be secondary to generating profits. This isnt to imply that these companies are malicious or nefarious, however,but rather a reminder that profits are a top priority for many companies. Which company does not have an intention tomake profit? Britt asks.

Britt says the GMO technologies were using today arent particularly enhancing the state of agriculture, as they have the potential to, but believes there is reason to be optimistic about the future of GE. I think the long-term advantages of genetic engineering or gene editing is for things like drought resistance and salt tolerance, he says. Could you grow plants in salty water? If we could do that, we wouldnt have to worry about irrigation water.

Britt also believes GMOs may soon be a thing of the past. My guess is that GMO will soon be replaced by gene-editing, he says. Its quicker, easier to do and has a precision that is exceptionally high. With gene-editing, a specific gene is excised or cut from the DNA, and its replacement is inserted in the space that was cut out. Often the replaced gene is a slightly different version of the one that was cut out and often leads to improved health or some other benefit to the plant or animal.

With growing concerns around global population growth and impending climate change, there is certainly reason to move forward with research and development of potentially effective GE technologies. I dont think you can draw a line in the sand and just say no to GE, says McGrath. I think we have to realize that we need tohave these tools in our toolbox and dont have the luxury of taking anything off the plate.

Those critical of GE maintain that we need to proceed with caution, however. Could publicly funded altruistic application of certain types of biotech help us in the future? Smith asks. Quite possibly. Will biotech be a golden wand that solves all our problems? Extremely unlikely. We need big system changes, which means human behavior needs to change and that relies on the most complex tool we have at our disposal: our brains.

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Facts, fears and the future of food: Asheville talks about genetic engineering - Mountain Xpress

Why does it matter if food is grown organically? – Myrtle Beach Sun News


Myrtle Beach Sun News
Why does it matter if food is grown organically?
Myrtle Beach Sun News
About two thirds of the processed and packaged food on the supermarket shelves contains genetically engineered products. That may be in the form of oils, sweeteners, soy protein, amino acids, vitamin C and other such ingredients. Genetic engineering ...

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Why does it matter if food is grown organically? - Myrtle Beach Sun News

Synthetic biology cheat sheet: Key players, big debates and lingo you should know – Genetic Literacy Project

Key Players

J. Craig Venter: After playing an important role in early efforts to sequence the human genome, Venter now heads the J. Craig Venter Institute, whose work involves, among other things, research on synthetic life forms.

Christopher Voigt: Voigt is an MIT biological engineer who has worked at the intersection of synthetic biology and CRSIPR gene editing technology.

Boundaries of species: Synthetic biologists sometimes take genetic material from one species and implant it in another. Will such transplantations challenge our ability to make sense of the unnatural world?

Regulatory uncertainty: At present, there are few to no legal standards specific to the practice of synthetic biology. Are we courting environmental or medical disaster in the absence of such norms?

BioBricks: DNA strings designed to be pieced together in synthetic biology applications.

CRISPR: A genetic editing technique that involves copying and pasting strings of DNA.

Synthetic biology: An interdisciplinary research field that combines the insights of computer science, engineering, genetics, and cellular biology in an effort to reshape the building blocks of life.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original:Your Cheat-Sheet Guide to Synthetic Biology

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Synthetic biology cheat sheet: Key players, big debates and lingo you should know - Genetic Literacy Project

Fidget Toys Aren't Just Hype – Scientific American

The following essay is reprinted with permission fromThe Conversation, an online publication covering the latest research.

The fidget spinner craze has been sweeping elementary and middle schools. As of May 17 every one of the top 10 best-selling toys on Amazon was a form of the hand-held toy people can spin and do tricks with. Kids and parents are even making them for themselves using 3D printers and other more homespun crafting techniques.

But some teachers are banning them from classrooms. And experts challenge the idea that spinners are good for conditions like ADHD and anxiety. Meanwhile, the Kickstarter online fundraising campaign for the Fidget Cube another popular fidget toy in 2017 raised an astounding US$6.4 million, and can be seen on the desks of hipsters and techies across the globe.

My research group has taken a deep look at how people use fidget items over the last several years. What we found tells us that these items are not a fad that will soon disappear. Despite sometimes being an annoying distraction for others, fidget items can have some practical uses for adults; our inquiry into their usefulness for children is underway.

Fidgeting didnt start with the spinner craze. If youve ever clicked a ballpoint pen again and again, youve used a fidget item. As part of our work, weve asked people what items they like to fidget with and how and when they use them. (Were compiling their answers online and welcome additional contributions.)

One thing people often report is that fidgeting with an object in the hand helps them to stay focused when doing a long task or sitting still and attentive in a long meeting. Many examples people have told us about are ready-to-hand objects like paper clips, USB thumb drives, headphone earbuds and sticky tape. But people also buy specialized items like a fidget spinner or a Fidget Cube for this purpose.

Another common thread involves people using some fidget objects like a favorite smooth stone to calm themselves down, helping them achieve a more relaxed, contemplative, even mindful state.

Psychology research about sensation seeking tells us that people often seek to adjust their experiences and their environments so that they provide just the right level of stimulation. Different people function well under different circumstances. Some people like total quiet to help them focus, while others are happiest working in a busy, noisy environment.

The optimal level of stimulation (or lack thereof) not only varies among people but even can change for one person throughout the day depending upon what he or she is trying to do. So people fine-tune their environments to get things just right: for example, putting on headphones in a noisy office environment to substitute less distracting noise.

A person who cant get up and walk around to wake up a bit, or go have a nice cup of tea to calm down, may find it helpful to use a fidget item to get in the right frame of mind to stay focused and calm while staying put.

Our results align with anecdotal accounts about fidget toys helping children with attention or anxiety issues to stay focused and calm in the classroom. In fact, fidget toys have been available for kids for quite some time.

There hasnt yet been a definitive study of the impact of these toys in the research world. In one preliminary study looking at stress ball use, sixth graders who used these fidget toys during instruction independently reported that their attitude, attention, writing abilities, and peer interaction improved.

The closest significant research is UC Davis behavioral science professor Julie Schweitzers study of letting children with ADHD fidget wriggling, bouncing or otherwise moving gently in place while they worked on a lab-based concentration task called the flanker paradigm. She found that more overall movement (measured using an accelerometer on the ankle) in children with ADHD did help them perform this cognitively demanding task.

Of course, its a big step from that finding to a claim that fidgeting with small objects in the hand can work, too. However, therapists tend to focus more on results than theoretical findings. They use what gets results and throw out what doesnt, so practical experience suggests these toys may help kids.

And yet, schools are banning the spinners and teachers are taking them away. The reason is that not all fidget items are created equal.

The items that therapists recommend are primarily tactile a user holds it in a hand and can manipulate it without looking. But fidget spinners require hand-eye coordination.

To use a fidget spinner, a person holds the center of the spinner with thumb and finger, and then uses the other hand (or other fingers on the same hand) to get the spinner rotating. Once its spinning, there are tricks to be explored, like balancing the rotating spinner on a thumb.

Balancing a moving object really requires keeping an eye on it, and doing tricks is a lot of what makes the spinners fun. Its also what draws the eyes of the user away from the teacher, and likely also the eyes of nearby students. This is the bane of a teacher trying to keep a classroom focused.

By contrast, putty, stress balls and other therapeutic fidget items dont have this visual attention problem. They can serve the same purpose as the spinners, but are more classroom-ready and less distracting. In the same way, the Kickstarted Fidget Cube, too, is probably also more classroom-friendly.

Fidget items do seem to serve a valuable purpose. Theres still science to be done, but theyre not just a fad. They embody an enduring phenomenon that nearly everyone uses at some point just watch your own behavior when doing desk work or sitting in meetings. My research team continues to study fidgeting behavior and design, working to create next-generation smart fidget objects that support managing attention and keeping calm.

This article was originally published onThe Conversation. Read the original article.

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Fidget Toys Aren't Just Hype - Scientific American

More Evidence That Charlie Sheen's 2015 HIV Announcement Saved Lives – New York Magazine

Ad will collapse in seconds CLOSE public health May 18, 2017 05/18/2017 8:00 am By Jesse Singal Share

To a certain approximation, awareness is overrated: That is, as a general rule, educating people about problems in the world is unlikely to nudge their behavior or their views all that significantly. But there are exceptions to that rule, and one of the more interesting classes of exceptions occurs when theres a big, high-profile event that focuses a lot of media attention on a particular problem.

John Ayers, a San Diego State University computational epidemiologist with a behavioral-science bent, has done a lot of work with his colleagues studying the effects of these events on Google search terms. One such example came in November 2015, when Charlie Sheen announced on the Today show that he was HIV-positive, and that the treatment he had received for the virus had rendered it undetectable in his blood. It was one of those media events that focused a huge amount of attention on one public figure and one very important public-health issue.

And it left a behavioral mark at least on Google. A few months later, in a JAMA Internal Medicine study that Science of Us covered, Ayers and his colleagues found that Sheens announcement appeared to have caused a massive uptick in Google searches pertaining to HIV testing and condoms. As I noted at the time, such a search spike suggested, but didnt prove on its own, that Sheens high-profile interview may have saved some lives by leading some people to change their behavior: The big question, of course, is what percentage of these searches will lead to action to the querier getting tested or having safer sex.

Thats what Ayers and his colleagues sought to find out for a new study just published in Prevention Science. Rather than just examine search-term volume, the researchers looked at sales data for OraQuick, which is apparently the only rapid-result HIV testing kit available in the United States.

Sure enough:

Thats a big jump. And it lends a lot of credence to the idea that some high-profile events really can cause massive, albeit probably temporary, changes in behavior sometimes, as in this case, life-saving ones. So maybe its time for a parenthetical addendum: Awareness is overrated (usually).

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A new study found that when you pair two disagreeable people together, they both get what they want and have more fun in the process.

A new study looks at the sales of an at-home HIV-testing kit and finds some very encouraging results.

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Research suggests that sexism in hiring cant explain the entire gender gap in leadership positions theres other stuff going on, too.

Just about everyone, everywhere, is a complicated mutt, and stories about pure bloodlines are almost always false.

Labels like organic and natural are impossibly vague and often misleading.

Most adults can do a decent job of understanding other peoples internal mental states. Not the leader of the free world.

Or its about to be, at least. Thats just the life cycle of any fad.

It might seem counterintuitive to advertise a place for injection-drug users to shoot up, but theres smart public-health reasoning behind the idea.

Not exactly, but theres some merit to the myth.

Time to find another hangover remedy.

A realization about monogamy that should make anyone getting married feel a little more hopeful.

Its a mixed bag.

The science behind a common-sense piece of advice.

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Theres a bit of dissent within the American Psychological Association about the role of video games in contributing to violence.

A new TEDx video sums up the research of Bella DePaulo, a social psychologist who has been chipping away at the many myths surrounding marriage.

No matter how long they live in a loud urban environment.

The WHO and the CDC offer different recommendations for proper handwashing technique. Which is right?

Drinking with the author of Cork Dork, a new book about the obsessive world of wine.

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More Evidence That Charlie Sheen's 2015 HIV Announcement Saved Lives - New York Magazine

Zipongo Hires Vice President of Data Science to Advance Eating Well Made Simple Platform – PR Newswire (press release)

Nguyen spent more than eight years at Gap, Inc., during which time he grew the analytics team from four to 30 FTEs and 50 contractors. His primary expertise is in scaling analytics operations to meet growing customer needs. At Gap, Inc., he was responsible for both inventory management and customer data science. Prior to his tenure at Gap, Inc., he spent six years developing data-centric applications at Oracle.

"Food poses an exciting challenge for data science we must both keep consumers engaged, and also gradually help them advance on a path to better health," Nguyen said. "Zipongo is the only healthy eating technology application I have seen that really 'gets it.' The focus is on meeting users where they are and working with them to change unhealthy behaviors in a personalized approach that really works."

Nguyen's connection to Zipongo dates back eight years, when he first worked with Zipongo CEO and Founder Jason Langheier, MD, MPH to create a nutritional database that would eventually become the backbone of the current technology platform.

"We are thrilled to welcome Viet, an early contributor to our Food Terminology Index," said Dr. Langheier. "Given his experience with both enterprise analytics at Oracle and leading a large consumer-oriented data science organization at Gap, Inc., Viet will skillfully continue to build out our full-stack data science team at an important inflection point for Zipongo."

Dr. Langheier continued, "Data Science is integral to the R&D process at Zipongo, driving product science that optimizes the user experience, analytics and actuarial sciences for health plan and employer customers, as well as ontology development behind our Food Terminology Index, and predictive modeling that drives our personalized nutrition recommendations that sync with national guidelines."

Zipongo offers recipe, food shopping and restaurant recommendations that are personalized to each user's food preferences, health status, health goals and genetic makeup. Zipongo's expanding food benefits offerings include recipe recommendations, customized grocery lists, grocery delivery, restaurant ordering support and digital nutrition coaching.

Zipongo envisions a future where employers deploy food as medicine to improve the overall health of the workforce and help rein in health costs. Zipongo's current and future products are backed by the latest data science to track and report success metrics to customers.

About ZipongoZipongo is Eating Well Made Simple. Zipongo's platform enables digital nutrition coaching for large employers, health plans and health systems, and provides food utility tools to families that make it easier to consistently select and buy healthy food people love. Zipongo provides trusted food selection and buying environments for cooking and eating prepared meals that meet the needs of diverse groups of people, with tools ranging from meal planning, recipes, grocery rewards and online grocery ordering, to menu coaching and mobile meal ordering. Zipongo's HIPAA secure software-as-a-service platform is built to meet people where they areat home, at work, or on the go, and deliver robust, anonymized population analytics back to enterprises. Learn more atwww.zipongo.comand follow us onTwitterandLinkedIn.

Media ContactTodd Stein Amendola Communications for Zipongo 916.346.4213 tstein@acmarketingpr.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zipongo-hires-vice-president-of-data-science-to-advance-eating-well-made-simple-platform-300459595.html

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Zipongo Hires Vice President of Data Science to Advance Eating Well Made Simple Platform - PR Newswire (press release)

The American Academy of Anti-Aging Medicine Introduces New Podcast: Redefining Medicine – Markets Insider

BOCA RATON, FL--(Marketwired - May 16, 2017) - The American Academy of Anti-Aging Medicine will be launching its new podcast, Redefining Medicine, today. Tune in Tuesdays will host weekly sessions with key players in the field of functional and integrative medicine. The podcast will capture and spotlight the personal lives of healthcare professionals and practitioners, allowing listeners to view and hear the more intimate aspects of practicing medicine.

The first three episodes feature Dr. Andrew Heyman, Dr. Pamela W. Smith, and David Asprey, all of whom showcase the benefits of preventive medicine, and discuss the trajectories that led them to their current practices. Later episodes feature physicians who initially worked in the army, emergency medicine, and an array of other disciplines; yet the consistent theme lies in the ultimate decision to seek out and practice integrative healthcare.

These discussions reveal the varied backgrounds and histories of medical professionals, while displaying a more personal and intimate perspective.

The podcast episodes are also available on iTunes, free of charge.

About the American Academy of Anti-Aging Medicine

The American Academy of Anti-Aging Medicine (A4M) is the world's largest non-profit society of physicians and scientists committed to research that helps optimize the human aging process, along with the advancement of techniques and technologies that detect, prevent, and treat aging-related diseases.

A4M offers exclusive membership to all medical professionals, with the potential to access over two-decades of established medical expertise. We are dedicated to educating physicians, scientists, and all healthcare professionals, and are proud to be in our 24th year of providing first-class continuing education conferences on anti-aging, regenerative, and functional medicine.

To learn more, register for any event, enroll in any training program, or exhibit at an A4M Conference, please contact the office of the American Academy of Anti-Aging medicine at:

Toll-Free - US Only: (888) 997-0112

International: (561) 997-0112

Email: rel="nofollow">info@a4m.com

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The American Academy of Anti-Aging Medicine Introduces New Podcast: Redefining Medicine - Markets Insider

3-D Printed Ovaries Restore Fertility – Anti Aging News

It is now possible to print 3-D organs. In fact, ovary structures can be printed to replicate the design of real ovaries. A study conducted at the Northwestern University Feinberg School of Medicine and McCormick School of Engineering determined these 3-D printed ovaries can even produce offspring. The results of the study were published last week in Nature Communications.

How 3-D Printed Ovaries Produce Offspring

A female mouse's ovary can be replaced witha bioprosthetic ovary. The mouse is then able to ovulate and even give birth to pups. Mother miceare also able to nurse their young. The bioprosthetic ovaries are built with 3-D printed scaffolds that hold immature eggs. These ovaries have increased hormone production and restored fertility.

Why the Study is Important

The research is proof that bioprosthetic ovaries have durable functionality across the long haul. There is no longer a need to use cadavers to build organ structures and restore health tissue. This is the breakthrough in regenerative medicine scientists have long hoped for.

Why the Research is Unique

This research is distinct from that conducted by other labs as the design of the scaffold and material (ink) is highly nuanced. The material is made of gelatin, a biological hydrogel created with collagen that is safe for use in humans. The research group knew the scaffold would have to be comprised of organic materials solid enough to be handled in surgery and porous enough to interact with body tissues. They used a gelatin that is self-supporting and capable of building several layers.

No other scientists have printed such gelatin with this level of self-support. This support makes it possible for the ovarian follicles and cells around an immature egg cell tosurvive in the ovary. In a nutshell, this is the first study to show scaffold architecture makes a meaningful difference in the survival of follicles. This would not be possible without a 3-D printer.

What the Study Means for Humans

The scientists' primary objective for creating bioprosthetic ovaries was the restoration of hormone and fertility in women who have endured cancer treatments and now face a heightened risk of infertility. Some young cancer patients' ovaries do not function at a high level and the use of hormone replacement therapy is necessary to spur puberty.

The scaffold used in the study serves to recapitulate the manner in which the ovary functions. It could serve this purpose from the age of puberty, into adulthood, menopause and beyond. Furthermore, the generation of 3-D printed implants to substitute for soft tissue will likely impact future work concerning soft tissue regenerative medicine.

A Look at how 3-D Printing Works

Think of the 3-D printing of an ovary structure as a connecting of a child's Lincoln Logs. These logs at positioned at right angles to build structures. The distance between the logs determines whether the building has doors, windows and so on. 3-D printing is similar except it is performed with depositing filaments. The distance between filaments and advancing angle between the layers can be controlled with ease. The result is the generation of highly precise pore geometries and sizes. Such 3-D printed structures are referred to as scaffolds like those used in the repair/construction of buildings.

Scaffolding supports the materials necessary to repair the structure until it is eventually removed. The remaining structure is self-sustaining without the assistance of the scaffold. 3-D printed scaffolds are implanted into the woman and its pores optimize how the immature eggs are positioned within the scaffold. This support ensures the survival of the immature egg cells andthe cells necessary for hormone production.

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3-D Printed Ovaries Restore Fertility - Anti Aging News

Westlake 7th Grader Takes 3rd In Chemistry Contest – Patch.com


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Westlake 7th Grader Takes 3rd In Chemistry Contest
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You Be the Chemist is designed for students in grades 5-8, and encourages students to explore chemistry in real-world applications. The contest is sponsored by the Chemical Education Foundation. Viazmitinas and other seventh- and eighth-grade students ...

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Westlake 7th Grader Takes 3rd In Chemistry Contest - Patch.com

Richard Schrock wins faculty’s Killian Award – MIT News

Richard Schrock, a chemist renowned for his pioneering work in organometallic chemistry, has been named the recipient of the 2017-2018 James R. Killian Jr. Faculty Achievement Award.

Schrocks accomplishments include the development of a reaction known as olefin metathesis, now used for the efficient and more environmentally friendly production of important pharmaceuticals, fuels, and other products. For that work, he was awarded the 2005 Nobel Prize in Chemistry.

Professor Schrocks pioneering research efforts in inorganic and organometallic chemistry have defined the direction of the field, according to the award committees citation, which was read at the May 17 faculty meeting by Joseph Paradiso, chair of the Killian Award selection committee and the Alexander W. Dreyfoos Professor in Media Arts and Sciences.

Established in 1971 to honor MITs 10th president, James Killian, the Killian Award recognizes extraordinary professional achievements by an MIT faculty member.

Its an honor to be joining such a distinguished group, Schrock said.

Schrock became interested in chemistry at age 8, when he received a chemistry set passed down from his older brother. This was back in the days when the chemistry set actually had some good stuff in it, he told MIT News.

After earning his bachelors degree in 1967 from the University of California at Riverside, Schrock earned a PhD in inorganic chemistry from Harvard University in 1971. He spent a year as a National Science Foundation postdoc at Cambridge University, then worked for three years at the Central Research and Development Department of DuPont Co. before joining the MIT faculty in 1975. He became a full professor in 1980 and was named the Frederick G. Keyes Professor of Chemistry in 1989.

Olefin metathesis, the reaction for which Schrock won the Nobel, involves breaking and making double bonds between carbon atoms to produce new types of carbon-carbon double bonds. In 1990, Schrock was the first chemist to develop a catalyst that could perform this reaction without the need for volatile reagents. His catalysts, which contain the metal molybdenum, can perform metathesis quickly and under mild conditions.

In another branch of research, Schrock was the first to perform the catalytic production of ammonia from nitrogen gas under mild conditions, in 2003. The development of such processes has the potential to improve the capability for successful small-farm agriculture in the developing world by creating a method to make fertilizer from molecular nitrogen in the air, according to the award committee.

Currently fertilizer is produced through the Haber-Bosch process, which combines nitrogen and hydrogen are at extremely high temperatures (500 degrees Celsius) and pressures (300 atmospheres), which requires huge amounts of energy.

Over his career at MIT, Schrock has mentored more than 185 graduate students and postdocs, and he remains active in both research and teaching, including serving as one of the lecturers in MITs freshman chemistry course.

He began this challenging teaching assignment in the early 1990s and returned to it after winning the Nobel Prize exactly what we expect of outstanding MIT faculty who aim to inspire undergraduates to great achievements. It is said that Professor Schrocks relaxed demeanor and his instinctive understanding of the science make his lectures a joy to attend, the award committee wrote in its citation.

In addition to receiving the Nobel Prize, Schrock has been honored with the American Chemical Society Award in Organometallic Chemistry, the American Chemical Society Award in Inorganic Chemistry, the August Wilhelm von Hofmann Medal from the German Chemical Society, and the Paracelsus Prize, awarded biennially by the Swiss Chemical Society to an internationally outstanding scientist for lifetime achievements in chemical research. Schrock is a member of both the American Academy of Arts and Sciences and the National Academy of Sciences, and he is a foreign member of the Royal Society of London.

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Richard Schrock wins faculty's Killian Award - MIT News

The American Academy of Anti-Aging Medicine Introduces New Podcast: Redefining Medicine – Markets Insider

BOCA RATON, FL--(Marketwired - May 16, 2017) - The American Academy of Anti-Aging Medicine will be launching its new podcast, Redefining Medicine, today. Tune in Tuesdays will host weekly sessions with key players in the field of functional and integrative medicine. The podcast will capture and spotlight the personal lives of healthcare professionals and practitioners, allowing listeners to view and hear the more intimate aspects of practicing medicine.

The first three episodes feature Dr. Andrew Heyman, Dr. Pamela W. Smith, and David Asprey, all of whom showcase the benefits of preventive medicine, and discuss the trajectories that led them to their current practices. Later episodes feature physicians who initially worked in the army, emergency medicine, and an array of other disciplines; yet the consistent theme lies in the ultimate decision to seek out and practice integrative healthcare.

These discussions reveal the varied backgrounds and histories of medical professionals, while displaying a more personal and intimate perspective.

The podcast episodes are also available on iTunes, free of charge.

About the American Academy of Anti-Aging Medicine

The American Academy of Anti-Aging Medicine (A4M) is the world's largest non-profit society of physicians and scientists committed to research that helps optimize the human aging process, along with the advancement of techniques and technologies that detect, prevent, and treat aging-related diseases.

A4M offers exclusive membership to all medical professionals, with the potential to access over two-decades of established medical expertise. We are dedicated to educating physicians, scientists, and all healthcare professionals, and are proud to be in our 24th year of providing first-class continuing education conferences on anti-aging, regenerative, and functional medicine.

To learn more, register for any event, enroll in any training program, or exhibit at an A4M Conference, please contact the office of the American Academy of Anti-Aging medicine at:

Toll-Free - US Only: (888) 997-0112

International: (561) 997-0112

Email: rel="nofollow">info@a4m.com

Follow this link:
The American Academy of Anti-Aging Medicine Introduces New Podcast: Redefining Medicine - Markets Insider

Dr. Manjula Raguthu is recognized by Continental Who’s Who – PR Newswire (press release)

BROWNSVILLE, Texas, May 16, 2017 /PRNewswire/ -- Dr. Manjula Raguthu is recognized by Continental Who's Who as a Top Doctor of 2017. Dr. Raguthu is a Physician at Medwin Family Medicine & Rehabilitation.

According to their website, Medwin Family Medicine & Rehabilitation, established in 2002, is a healthcare facility that "serves patients of all ages and is aimed at delivering high quality and comprehensive health care services at two locations." The physicians at Medwin Family Medicine & Rehabilitation are dedicated to providing patients with utmost care with convenient locations and flexible office hours.

Specializing in internal and family medicine, Dr. Raguthu possesses over twenty years in the medical field. Her areas of expertise include the following: acute care, anti-aging, pediatrics, obstetrics and gynecology, pain management as well as sports medicine and injury. Her role at Medwin consists of overseeing the primary care clinic and assigning clinical duties to the staff, and she has also worked in emergency medicine. She believes strongly "HEALTH IS WEALTH".

Recognized as one of the Best Family Physicians in America by the Consumer's Research Council of America for 2009, 2006 and 2004, Dr. Raguthu holds 32nd rank in Family Practice Boards in America. She has received distinctions in the fields of Microbiology and Opthalmology, and an Exemplary Leadership Award in her field in 2001. Additionally, she was awarded the Distinguished Humanitarian Award, and was named the Professional of the Year in 2015 and 2016 by Elite American Physician, as well as many other honors throughout the course of her career.

To further her professional development, Raguthu is member of the American Academy of Family Physicians, American Medical Association, American Association of Physicians of Indian Origin, Texas Academy of Family Physicians and American Anti-Aging Academy. She is also involved with the American Anti-Aging and Regenerative Medicine Society.

Heavily educated in her line of work, Dr. Raguthu earned her Postgraduate Diploma in Obstetrics and Gynecology in addition to a Bachelor of Medicine and Bachelor of Surgery from Guntur Medical College in 1990, and completed her residency at St. Vincent's Medical Center in New York. In 2008, she was Re-Certified in Family Practice and holds an Advanced Trauma Life Support Certification, Medical Office Management Certification and is a Certified Medical Coder and Certified Compliance Officer.

Outside of work, Dr. Raguthu enjoys photography, chess, reading, and playing badminton.

For more information, please visit http://www.medwinfamily.com

Contact: Katherine Green, 516-825-5634, pr@continentalwhoswho.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dr-manjula-raguthu-is-recognized-by-continental-whos-who-300458883.html

SOURCE Continental Who's Who

http://www.continentalwhoswho.com

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Dr. Manjula Raguthu is recognized by Continental Who's Who - PR Newswire (press release)

Can Rewards for Not Texting and Driving Break the Habit? – Government Technology

Last September, a University of Georgia (UGA) student was struck and killed as she cycled down an Athens road with two friends. The driver was later found to be under the influence of a cocktail of drugs at the time of the accident. She was reaching for her ringing cellphone when her car veered out of the lane and plowed into the trio of cyclists.

That incident kept coming up between a group of students sitting down to discuss ideas for theNational Public Policy Challenge, which is hosted by the University of Pennsylvanias Fels Institute of Government and Governing. Their focus, however, wasn't on the fact that the driver was impaired but on the fact that a reach for a phone -- something most drivers are guilty of doing at some point -- ended someones life.

From those conversations came TurnKey, a program that uses and updates an existing app to encourage teens to avoid using their phones while driving. The idea eventually won first place at the national competition in March, and the team received $10,000 to roll it out this fall.

[Unlike drunk driving], texting and driving isnt something that has really been addressed as a public safety issue. We wanted to get on the forefront of that, says Laura Pontari, one of the UGA graduate students behind the proposal.

TurnKey will work like this: Students at high schools in Athens-Clarke County will be given access to a specialized version of an app called JoyRyde, which awards drivers points for every mile theyre on the road without touching their cellphone. To take JoyRyde further, the UGA students got local businesses on board to give students prizes -- such as free ice cream or coffee -- for accruing a certain number of points. Students will also receive notifications on their phones to nudge them into using the app. One Friday, for example, they might get a notification that says 80 percent of your classmates are driving safely this weekend! Students will also be assembled into teams by grade and, when the program expands, by high school, to foster friendly competition and further encourage use of the app.

Our intervention is about using the existing technology of the app in conjunction with behavioral science in order to encourage teens to drive safely, says Pontari.

Its well-known by behavioral scientists that rewards work better to change behavior than punishments. Because of that, giving students an incentive to drive safely should be a more effective social intervention than simply reminding them of the risks associated with distracted driving or giving them a ticket when theyre caught, says Pontari.

After TurnKey's debut this fall, the team will begin to assess the effectiveness of the program via user data provided to them by the app company and accident reports from the Athens-Clarke County Police Department. Theyre hoping to eventually see at least a 10 percent reduction in accidents due to distracted driving -- and perhaps a reduction in fatalities, too.

That kind of result could be a boon to new projects like this around the country, considering the abject failure of laws against texting and driving, which have cropped up in 46 states. Despite that widespread implementation, traffic fatalities increased nationwide for the first time in three decades in 2015, and experts pointed to distracted driving as the culprit. If TurnKey has even a modest effect on rates of distracted driving among students in Athens-Clarke, the implications could be significant.

We want to serve as a model for other places, says Pontari. We would hope to see something like this rolled out all over the country.

This article was originally published on Governing.

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Can Rewards for Not Texting and Driving Break the Habit? - Government Technology

Jonathan Belanich (Photo by Russ Houston) – Mississippi State Newsroom

Contact: Karyn Brown

STARKVILLE, Miss.A Mississippi State biological sciences doctoral student is receiving a fellowship from the American-Scandinavian Foundation to study abroad at the University of Copenhagen.

Jonathan Belanich will continue his dissertation research in microbiology and bio-computing through the fellowship, conducting studies in the Centre for GeoGenetics, a part of the National History Museum of Denmark at the University of Copenhagen. He will travel to Denmark in September and stay for one year.

I am excited to have been awarded this fellowship, as it will allow me to incorporate samples from northern Europe into my analysis, permitting comparisons between ancient remains from vastly different cultures, Belanich said.

Belanich, who earned a masters degree in applied anthropology from MSU in 2016, will continue his investigation of the composition of ancient oral microbiomes, with a particular focus on the presence of pathogenic bacteria. Originally from Long Island, New York, he completed undergraduate degrees at the University of Alabama in biology and anthropology with minors in computerbased research and Italian.

I look forward to this chance to contribute to the budding field of ancient oral microbiome research, with the hope of improving our understanding of the complex mechanisms by which the bacteria inhabiting our mouths influence, or are influenced by, our state of health, Belanich said.

The University of Copenhagen is a world leader in applying the latest genome sequencing tools to ancient DNA.

Jonathan Belanich is an exceptional graduate student, and the magnitude of his research into the evolution of human pathogens will be greatly amplified by this fellowship, the Scandinavian equivalent of a Rhodes or Gates Cambridge Scholarship, said Mark Welch, associate professor and graduate coordinator for MSUs Department of Biological Sciences. I feel that this accomplishment is an endorsement of both our graduate program and the collaborative spirit of our college which fostered Jonathans interest in anthropology and encouraged an interdisciplinary shift toward microbial ecology and evolution.

The College of Arts and Sciences includes more than 5,000 students, 300 full-time faculty members, nine doctoral programs and 24 academic majors offered in 14 departments. It also is home to the most diverse units for research and scholarly activities, including natural and physical sciences, social and behavioral sciences, and the humanities.

Natural and physical science research projects have been supported over the decades by the National Institute of Justice, U.S. Department of Defense, National Institutes of Health and National Science Foundation.

Research expenditures in the humanities also are an important part of Mississippi States overall research portfolio. Additionally, the NSF has ranked MSU among the top 25 for research expenditures in the social sciences.

For complete information about the College of Arts and Sciences, visit http://www.cas.msstate.edu and the biological sciences department at http://www.biology.msstate.edu.

MSU is Mississippis leading university, available online at http://www.msstate.edu.

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Jonathan Belanich (Photo by Russ Houston) - Mississippi State Newsroom