We can proudly say we are entirely a made in Madras product, says Ashwini Asokan, co-founder and CEO of the curiously-named Mad Street Den, a city-based start-up that works on the premise of redefining artificial intelligence (A.I.) and computer vision.

From Vellore

But we do have one engineer from Vellore Institute of Technology, Anand Chandrasekaran, co-founder of the company and Ashwinis husband, corrects her.

But Vellore is not all that far away. It is almost a part of Madras, she laughs. Spirits are high at Mad Street Dens office in Abhiramapuram.

Mad Street Den? It is sadly not as interesting as you might think, Ashwini intercepts. MAD stands for Mind Abled Devices. We are into computer vision and artificial intelligence after all. Mad Street Den just had a good ring to it.

The start-up was in the news last month for having received funding to the tune of US $1.5 million (roughly Rs. 9 crore) from two venture capital firms.

Anand is a neuroscientist, whose research was related to how the brains visual system wires itself up. He also has technical expertise in neuromorphic engineering translating neural algorithms into hardware design. Before he came to Chennai, he was consulting on neuroscience and machine learning projects.He drives the creation of a computer vision platform that currently has five modules, and more are being planned.

Ashwini has worked for Intel in several roles and business groups and her expertise is in driving new product categories and experiences out of mobile technologies. She diligently drives the product and applications of the A.I. modules.

In one of the proof of concept demonstrations the couple shows, the photo of a persons shirt is captured by a smartphone, and it is shown how the A.I. engine can help an e-commerce website show search results of shirts that have similar colours or patterns.

Ashwini and Anands vision for the company takes it beyond just specialising in one or two specific A.I. components.

Continued here:

Start-up looks to redefine artificial intelligence