Artificial intelligence (AI) is eating the world, one boring, routine task at a time.
From navigation apps using AI to crunch a bunch of data at a super-fast speed to determine the best and fastest route from A to B, or automatic spam filters and categorizations that make email more manageable, AI is truly ubiquitous.
It was only a matter of time before AI applications in the content management space arose. And when it comes to content ops, the combination of content management and artificial intelligence is a great tool for giving workers back the time they need to perform more complex tasks that still require a human brain.
AI excels at understanding vast pools of data and automating routine tasks. This is typically orientated towards objectives of improving consumer experiences, saving the time and money invested in routine processes, and even exposing patterns that can uncover new revenue opportunities.
These are typically seen in a content operations workflow in four areas:
1. Smart Content Analysis
AI can analyze a piece of content to identify its sentiment and overall tone, very quickly. This is important for helping content managers determine whether a piece of content is right for their audience or if it needs tweaking before it will truly engage the intended consumer. IBM Watson, for example, uses AI to automate content categorization, text labeling, sentiment analysis, keyword extraction, and more.
2. Automatic Image Tagging
A picture still tells a thousand words. Images enhance content increase engagement. Unfortunately, there is almost nothing less engaging for workers than manually tagging image after image for search and SEO purposes. But it is still a supremely important task. And that is what makes it a great job for AI.
AI-powered automated image recognition is now smart enough to tag images in a matter of secondsletting content workers get back to deeper work instead of routine classification.
3. Scalable Personalisation and Predictions
AI also brings scalability to another important but nearly impossible task for human staff: tracking and making use of individual user behavior.
AI can automate the process of watching what each user on a website or app is doing simultaneously. Then, it can compile this data to look for patterns that will help it predict, based on past behavior, what each user might want next.
This information can dramatically improve personalization efforts, from serving dynamic content to making product recommendations and more. And improving personalization has never been more important. In the words of the management consulting firm McKinsey, Personalization will be the prime driver of marketing success within five years. In fact, they found that leaders in personalization were already able to increase revenue by 5 to 15 percent and improve efficiency on marketing spend by 10 to 30 percent. Achieving that kind of improvement automatically is a massive competitive advantage.
4. Time-Saving Content Creation Assistance
Controversially, AI can also be a big help when it comes to creating content.
Whilst artificial intelligence still is not great at coming up with original ideas or creating nuanced pieces of content, it is catching up fast. A well-trained AI tool should be able to contribute to straightforward writing projects such as news articles, factual reports, translations, transcriptions, and editing for accuracy.
At present, in the content creation workflow, AI is basically a tool for improving the ROI on content marketing, which can often be resource-intensive. Simply put, AI can do the legwork when it comes to research and data while human writers can take this material and do the deep work required to create high-value, relevant content for each target customer.
Based on these areas in which content management and artificial intelligence are already coming together to improve content operations, AI may improve marketing even more in the future.
Interactions Between AI Tools
AI interactions already abound in the consumer space. A voice-activated smart speaker to controlling house lights or audio is an everyday example. Similar interactions are in store for the future of AI-powered tools in the content operations space. It is only a matter of time before AI-enabled content management systems (CMSs) and other content platforms and tools will be able to interact with each other in smart, automatic ways to provide faster functionality and better experiences for consumers and marketers alike.
On-the-Spot SEO Improvements
Taking the idea of sentiment analysis one step further, soon AI-enabled CMSs may be able to identify opportunities for SEO improvements in real-time. This capability would empower marketing professionals to create more effective content in less time, which will outperform competitors and rank better in search engines.
Content Gap Identification
Whilst AI may not create great content on its own, it can spot a lack of it especially if it has access to huge pools of data on customer behavior preferences. This can then alert a business to where its content may be lacking (or where competitors content may be lacking).
Both situations are a huge opportunity to fill those gaps and capture more traffic. AI is becoming smart enough to flag gaps and make recommendations so businesses can create fresh content that adds value and generates new leads.
Customer Service Automations
Customer service is another expensive yet necessary element of business. Chatbots have already come to the for as a way of reducing both the time and money needed to deliver customer service excellence.
While many of todays chatbots can address very simple questions with answers pulled from a knowledge base, the future will see a large percentage of queries if not the majority - that do not have to be routed back to human agents. After all, it is the instantaneous and round-the-clock support that consumers are truly looking for when interacting with brand chatbots.
At the heart of this evolution from where AI and content management is today to where it could be tomorrow, is the need to integrate content management systems with an array of new technologies driven by AI.
In practical terms that means developing headless architectures that will enable content operations teams to explore and exploit everything from automated content analysis to smart content creation. Adopting this strategy will leave a business ready to capitalize on the next wave of AI-based innovation with minimal disruption, driving return on investment.
Varia Makagonova, director of marketing, Contentstack
Read this article:
Content management and Artificial Intelligence the future of ContentOps - ITProPortal
- Classic reasoning systems like Loom and PowerLoom vs. more modern systems based on probalistic networks - November 8th, 2009 [November 8th, 2009]
- Using Amazon's cloud service for computationally expensive calculations - November 8th, 2009 [November 8th, 2009]
- Software environments for working on AI projects - November 8th, 2009 [November 8th, 2009]
- New version of my NLP toolkit - November 8th, 2009 [November 8th, 2009]
- Semantic Web: through the back door with HTML and CSS - November 8th, 2009 [November 8th, 2009]
- Java FastTag part of speech tagger is now released under the LGPL - November 8th, 2009 [November 8th, 2009]
- Defining AI and Knowledge Engineering - November 8th, 2009 [November 8th, 2009]
- Great Overview of Knowledge Representation - November 8th, 2009 [November 8th, 2009]
- Something like Google page rank for semantic web URIs - November 8th, 2009 [November 8th, 2009]
- My experiences writing AI software for vehicle control in games and virtual reality systems - November 8th, 2009 [November 8th, 2009]
- The URL for this blog has changed - November 8th, 2009 [November 8th, 2009]
- I have a new page on Knowledge Management - November 8th, 2009 [November 8th, 2009]
- N-GRAM analysis using Ruby - November 8th, 2009 [November 8th, 2009]
- Good video: Knowledge Representation and the Semantic Web - November 8th, 2009 [November 8th, 2009]
- Using the PowerLoom reasoning system with JRuby - November 8th, 2009 [November 8th, 2009]
- Machines Like Us - November 8th, 2009 [November 8th, 2009]
- RapidMiner machine learning, data mining, and visualization tool - November 8th, 2009 [November 8th, 2009]
- texai.org - November 8th, 2009 [November 8th, 2009]
- NLTK: The Natural Language Toolkit - November 8th, 2009 [November 8th, 2009]
- My OpenCalais Ruby client library - November 8th, 2009 [November 8th, 2009]
- Ruby API for accessing Freebase/Metaweb structured data - November 8th, 2009 [November 8th, 2009]
- Protégé OWL Ontology Editor - November 8th, 2009 [November 8th, 2009]
- New version of Numenta software is available - November 8th, 2009 [November 8th, 2009]
- Very nice: Elsevier IJCAI AI Journal articles now available for free as PDFs - November 8th, 2009 [November 8th, 2009]
- Verison 2.0 of OpenCyc is available - November 8th, 2009 [November 8th, 2009]
- What’s Your Biggest Question about Artificial Intelligence? [Article] - November 8th, 2009 [November 8th, 2009]
- Minimax Search [Knowledge] - November 8th, 2009 [November 8th, 2009]
- Decision Tree [Knowledge] - November 8th, 2009 [November 8th, 2009]
- More AI Content & Format Preference Poll [Article] - November 8th, 2009 [November 8th, 2009]
- New Planners Solve Rescue Missions [News] - November 8th, 2009 [November 8th, 2009]
- Neural Network Learns to Bluff at Poker [News] - November 8th, 2009 [November 8th, 2009]
- Pushing the Limits of Game AI Technology [News] - November 8th, 2009 [November 8th, 2009]
- Mining Data for the Netflix Prize [News] - November 8th, 2009 [November 8th, 2009]
- Interview with Peter Denning on the Principles of Computing [News] - November 8th, 2009 [November 8th, 2009]
- Decision Making for Medical Support [News] - November 8th, 2009 [November 8th, 2009]
- Neural Network Creates Music CD [News] - November 8th, 2009 [November 8th, 2009]
- jKilavuz - a guide in the polygon soup [News] - November 8th, 2009 [November 8th, 2009]
- Artificial General Intelligence: Now Is the Time [News] - November 8th, 2009 [November 8th, 2009]
- Apply AI 2007 Roundtable Report [News] - November 8th, 2009 [November 8th, 2009]
- What Would You do With 80 Cores? [News] - November 8th, 2009 [November 8th, 2009]
- Software Finds Learning Language Child's Play [News] - November 8th, 2009 [November 8th, 2009]
- Artificial Intelligence in Games [Article] - November 8th, 2009 [November 8th, 2009]
- Artificial Intelligence Resources - November 8th, 2009 [November 8th, 2009]
- Alan Turing: Mathematical Biologist? - April 25th, 2012 [April 25th, 2012]
- BBC Horizon: The Hunt for AI ( Artificial Intelligence ) - Video - April 30th, 2012 [April 30th, 2012]
- Can computers have true artificial intelligence" Masonic handshake" 3rd-April-2012 - Video - April 30th, 2012 [April 30th, 2012]
- Kevin B. Korb - Interview - Artificial Intelligence and the Singularity p3 - Video - April 30th, 2012 [April 30th, 2012]
- Artificial Intelligence - 6 Month Anniversary - Video - April 30th, 2012 [April 30th, 2012]
- Science Breakthroughs - April 30th, 2012 [April 30th, 2012]
- Hitman: Blood Money - Part 49 - Stupid Artificial Intelligence! - Video - April 30th, 2012 [April 30th, 2012]
- Research Members Turned Off By HAARP Artificial Intelligence - Video - April 30th, 2012 [April 30th, 2012]
- Artificial Intelligence Lecture No. 5 - Video - April 30th, 2012 [April 30th, 2012]
- The Artificial Intelligence Laboratory, 2012 - Video - April 30th, 2012 [April 30th, 2012]
- Charlie Rose - Artificial Intelligence - Video - April 30th, 2012 [April 30th, 2012]
- Expert on artificial intelligence to speak at EPIIC Nights dinner - May 4th, 2012 [May 4th, 2012]
- Filipino software engineers complete and best thousands on Stanford’s Artificial Intelligence Course - May 4th, 2012 [May 4th, 2012]
- Vodafone xone™ Hackathon Challenges Developers and Entrepreneurs to Build a New Generation of Artificial Intelligence ... - May 4th, 2012 [May 4th, 2012]
- Rocket Fuel Packages Up CPG Booster - May 4th, 2012 [May 4th, 2012]
- 2 Filipinos finishes among top in Stanford’s Artificial Intelligence course - May 5th, 2012 [May 5th, 2012]
- Why Your Brain Isn't A Computer - May 5th, 2012 [May 5th, 2012]
- 2 Pinoy software engineers complete Stanford's AI course - May 7th, 2012 [May 7th, 2012]
- Percipio Media, LLC Proudly Accepts Partnership With MIT's Prestigious Computer Science And Artificial Intelligence ... - May 10th, 2012 [May 10th, 2012]
- Google Driverless Car Ok'd by Nevada - May 10th, 2012 [May 10th, 2012]
- Moving Beyond the Marketing Funnel: Rocket Fuel and Forrester Research Announce Free Webinar - May 10th, 2012 [May 10th, 2012]
- Rocket Fuel Wins 2012 San Francisco Business Times Tech & Innovation Award - May 13th, 2012 [May 13th, 2012]
- Internet Week 2012: Rocket Fuel to Speak at OMMA RTB - May 16th, 2012 [May 16th, 2012]
- How to Get the Most Out of Your Facebook Ads -- Rocket Fuel's VP of Products, Eshwar Belani, to Lead MarketingProfs ... - May 16th, 2012 [May 16th, 2012]
- The Digital Disruptor To Banking Has Just Gone International - May 16th, 2012 [May 16th, 2012]
- Moving Beyond the Marketing Funnel: Rocket Fuel Announce Free Webinar Featuring an Independent Research Firm - May 23rd, 2012 [May 23rd, 2012]
- MASA Showcases Latest Version of MASA SWORD for Homeland Security Markets - May 23rd, 2012 [May 23rd, 2012]
- Bluesky Launches Drones for Aerial Surveying - May 23rd, 2012 [May 23rd, 2012]
- Artificial Intelligence: What happened to the hunt for thinking machines? - May 25th, 2012 [May 25th, 2012]
- Bubble Robots Move Using Lasers [VIDEO] - May 25th, 2012 [May 25th, 2012]
- UHV assistant professors receive $10,000 summer research grants - May 27th, 2012 [May 27th, 2012]
- Artificial intelligence: science fiction or simply science? - May 28th, 2012 [May 28th, 2012]
- Exetel taps artificial intelligence - May 29th, 2012 [May 29th, 2012]
- Software offers brain on the rain - May 29th, 2012 [May 29th, 2012]
- New Dean of Science has high hopes for his faculty - May 30th, 2012 [May 30th, 2012]
- Cognitive Code Announces "Silvia For Android" App - May 31st, 2012 [May 31st, 2012]
- A Rat is Smarter Than Google - June 5th, 2012 [June 5th, 2012]