Artificial intelligence (AI) is eating the world, one boring, routine task at a time.
From navigation apps using AI to crunch a bunch of data at a super-fast speed to determine the best and fastest route from A to B, or automatic spam filters and categorizations that make email more manageable, AI is truly ubiquitous.
It was only a matter of time before AI applications in the content management space arose. And when it comes to content ops, the combination of content management and artificial intelligence is a great tool for giving workers back the time they need to perform more complex tasks that still require a human brain.
AI excels at understanding vast pools of data and automating routine tasks. This is typically orientated towards objectives of improving consumer experiences, saving the time and money invested in routine processes, and even exposing patterns that can uncover new revenue opportunities.
These are typically seen in a content operations workflow in four areas:
1. Smart Content Analysis
AI can analyze a piece of content to identify its sentiment and overall tone, very quickly. This is important for helping content managers determine whether a piece of content is right for their audience or if it needs tweaking before it will truly engage the intended consumer. IBM Watson, for example, uses AI to automate content categorization, text labeling, sentiment analysis, keyword extraction, and more.
2. Automatic Image Tagging
A picture still tells a thousand words. Images enhance content increase engagement. Unfortunately, there is almost nothing less engaging for workers than manually tagging image after image for search and SEO purposes. But it is still a supremely important task. And that is what makes it a great job for AI.
AI-powered automated image recognition is now smart enough to tag images in a matter of secondsletting content workers get back to deeper work instead of routine classification.
3. Scalable Personalisation and Predictions
AI also brings scalability to another important but nearly impossible task for human staff: tracking and making use of individual user behavior.
AI can automate the process of watching what each user on a website or app is doing simultaneously. Then, it can compile this data to look for patterns that will help it predict, based on past behavior, what each user might want next.
This information can dramatically improve personalization efforts, from serving dynamic content to making product recommendations and more. And improving personalization has never been more important. In the words of the management consulting firm McKinsey, Personalization will be the prime driver of marketing success within five years. In fact, they found that leaders in personalization were already able to increase revenue by 5 to 15 percent and improve efficiency on marketing spend by 10 to 30 percent. Achieving that kind of improvement automatically is a massive competitive advantage.
4. Time-Saving Content Creation Assistance
Controversially, AI can also be a big help when it comes to creating content.
Whilst artificial intelligence still is not great at coming up with original ideas or creating nuanced pieces of content, it is catching up fast. A well-trained AI tool should be able to contribute to straightforward writing projects such as news articles, factual reports, translations, transcriptions, and editing for accuracy.
At present, in the content creation workflow, AI is basically a tool for improving the ROI on content marketing, which can often be resource-intensive. Simply put, AI can do the legwork when it comes to research and data while human writers can take this material and do the deep work required to create high-value, relevant content for each target customer.
Based on these areas in which content management and artificial intelligence are already coming together to improve content operations, AI may improve marketing even more in the future.
Interactions Between AI Tools
AI interactions already abound in the consumer space. A voice-activated smart speaker to controlling house lights or audio is an everyday example. Similar interactions are in store for the future of AI-powered tools in the content operations space. It is only a matter of time before AI-enabled content management systems (CMSs) and other content platforms and tools will be able to interact with each other in smart, automatic ways to provide faster functionality and better experiences for consumers and marketers alike.
On-the-Spot SEO Improvements
Taking the idea of sentiment analysis one step further, soon AI-enabled CMSs may be able to identify opportunities for SEO improvements in real-time. This capability would empower marketing professionals to create more effective content in less time, which will outperform competitors and rank better in search engines.
Content Gap Identification
Whilst AI may not create great content on its own, it can spot a lack of it especially if it has access to huge pools of data on customer behavior preferences. This can then alert a business to where its content may be lacking (or where competitors content may be lacking).
Both situations are a huge opportunity to fill those gaps and capture more traffic. AI is becoming smart enough to flag gaps and make recommendations so businesses can create fresh content that adds value and generates new leads.
Customer Service Automations
Customer service is another expensive yet necessary element of business. Chatbots have already come to the for as a way of reducing both the time and money needed to deliver customer service excellence.
While many of todays chatbots can address very simple questions with answers pulled from a knowledge base, the future will see a large percentage of queries if not the majority - that do not have to be routed back to human agents. After all, it is the instantaneous and round-the-clock support that consumers are truly looking for when interacting with brand chatbots.
At the heart of this evolution from where AI and content management is today to where it could be tomorrow, is the need to integrate content management systems with an array of new technologies driven by AI.
In practical terms that means developing headless architectures that will enable content operations teams to explore and exploit everything from automated content analysis to smart content creation. Adopting this strategy will leave a business ready to capitalize on the next wave of AI-based innovation with minimal disruption, driving return on investment.
Varia Makagonova, director of marketing, Contentstack
Read this article:
Content management and Artificial Intelligence the future of ContentOps - ITProPortal
- What is Artificial Intelligence (AI) ? | IBM - January 31st, 2023
- What is Artificial Intelligence (AI)? | Oracle - January 31st, 2023
- Artificial intelligence | NIST - January 31st, 2023
- Artificial intelligence | Definition, Examples, Types, Applications ... - January 31st, 2023
- Artificial Intelligence and Machine Learning - INL - January 31st, 2023
- Artificial Intelligence (AI): What it is and why it matters - January 31st, 2023
- Artificial Intelligence (AI) - United States Department of State - January 31st, 2023
- Shaping the Future of Artificial Intelligence AI: The Significance of Prompt Engineering for Progress and Innovation - MarkTechPost - January 31st, 2023
- A European approach to artificial intelligence | Shaping Europes ... - December 30th, 2022
- Artificial Intelligence | Carnegie Mellon University - Computer Science ... - December 30th, 2022
- Artificial Intelligence in Medicine | IBM - December 14th, 2022
- The Wild Future of Artificial Intelligence - The Atlantic - December 14th, 2022
- The Increased Spending On Defense Will Propel The AI in Military Market Size To More Than $11 Billion By 2026 As Per The Business Research Company's... - December 14th, 2022
- #Meta Announced That It Has Expanded Its Artificial Intelligence Face-scanning Tool ... - Latest Tweet by - LatestLY - December 6th, 2022
- NASA Sets Launch Date for Mission to $10 Quintillion Asteroid - November 4th, 2022
- Greta Thunberg Says UN Climate Conference Is a Scam and She's Not Attending - November 4th, 2022
- Twitter Working on Plan to Charge Users to Watch Videos - November 4th, 2022
- There's Something Strange About How These Stars Are Moving, Scientists Say - November 4th, 2022
- This Deepfake AI Singing Dolly Parton's "Jolene" Is Worryingly Good - November 4th, 2022
- Manslaughter Case Has a Strange Twist: Tesla That Killed Couple Was on Autopilot - November 4th, 2022
- Cats May Be Tampering With Crime Scenes, Scientists Say - November 4th, 2022
- Huge Drone Swarm to Form Giant Advertisement Over NYC Skyline - November 4th, 2022
- Elon Musk Meeting With Advertisers, Begging Them Not to Leave Twitter - November 4th, 2022
- Scientists Found a Way to Control How High Mice Got on Cocaine - November 4th, 2022
- Scientists Spot "Stripped, Pulsating Core" of Star Caused By Horrific Accident - November 4th, 2022
- US Gov to Crack Down on "Bossware" That Spies On Employees' Computers - November 4th, 2022
- China Plans to Send Monkeys to Space Station to Have Sex With Each Other - November 4th, 2022
- Scientists Use Actual Lunar Soil Sample to Create Rocket Fuel - November 4th, 2022
- AOC Says Her Twitter Account Broke After She Made Fun of Elon Musk - November 4th, 2022
- Jeff Bezos' Housekeeper Says She Had to Climb Out the Window to Use the Bathroom - November 4th, 2022
- Chinese Spaceplane Releases Mystery Object Into Orbit - November 4th, 2022
- Hackers Just Took Down One of the World's Most Advanced Telescopes - November 4th, 2022
- That "Research" About How Smartphones Are Causing Deformed Human Bodies Is SEO Spam, You Idiots - November 4th, 2022
- Artificial Intelligence Regulation Updates: China, EU, and U.S - The National Law Review - August 5th, 2022
- Artificial intelligence isn't that intelligent | The Strategist - The Strategist - August 5th, 2022
- Can artificial intelligence really help us talk to the animals? - The Guardian - August 5th, 2022
- Researchers use artificial intelligence to create a treasure map of undiscovered ant species - EurekAlert - August 5th, 2022
- Global Artificial Intelligence in Healthcare Diagnosis Market Research Report 2022: Rising Adoption of Healthcare Artificial Intelligence in Research... - August 5th, 2022
- Elon Musk and Silicon Valley's Overreliance on Artificial Intelligence - The Wire - August 5th, 2022
- High Five: Artificial Intelligence-Generated Campaigns and Experiments | LBBOnline - Little Black Book - LBBonline - August 5th, 2022
- Artificial Intelligence In Insurtech Market Is Expected to Boom- Cognizant, Next IT Corp, Kasisto - Digital Journal - August 5th, 2022
- Artificial Intelligence is the Future of the Banking Industry Are You Prepared for It? - International Banker - August 5th, 2022
- Some Idiot Asked The Dall.E mini Artificial Intelligence Program What The Last Selfies Of Humans Will Look Like And Good News, We're Definitely Headed... - August 5th, 2022
- Can Artificial Intelligence Be Creative? - Discovery Institute - June 29th, 2022
- Worldwide Artificial Intelligence (AI) in Drug Discovery Market to reach $ 4.0 billion by 2027 at a CAGR of 45.7% - ResearchAndMarkets.com - Business... - June 29th, 2022
- Glorikian's New Book Sheds Light on Artificial Intelligence Advances in the Healthcare Field - The Armenian Mirror-Spectator - June 29th, 2022
- Deep Dive Into Advanced AI and Machine Learning at The Behavox Artificial Intelligence in Compliance and Security Conference - Business Wire - June 29th, 2022
- What's Your Future of Work Path With Artificial Intelligence? - CMSWire - June 29th, 2022
- How artificial intelligence is boosting crop yield to feed the world - Freethink - June 29th, 2022
- Taking the guesswork out of dental care with artificial intelligence - MIT News - June 29th, 2022
- IT, Computing and Communications (ITCC) Technology Innovations/Growth Opportunities Report 2022 with Focus on Cloud, Artificial Intelligence, and Edge... - June 29th, 2022
- Artificial Intelligence in Education Market Size, Scope and Forecast | Google Inc., Microsoft Corporation, eGain Corporation, QlikTech International... - June 29th, 2022
- Artificial Intelligence in Medical Imaging Market Analysis by Trends, Demand, Products and Technology Forecast to 2028 Designer Women - Designer... - June 29th, 2022
- Lockheed testing artificial intelligence to fight wildfires - FOX 31 Denver - May 12th, 2022
- Artificial Intelligence/Machine Learning and the Future of National Security - smallwarsjournal - May 12th, 2022
- Global Artificial Intelligence (AI) Market to Reach US$341.4 Billion by the Year 2027 - Yahoo Finance - May 12th, 2022
- Why artificial intelligence is vital in the race to meet the SDGs - World Economic Forum - May 12th, 2022
- Glean Named to Forbes AI 50 List of Top Artificial Intelligence Companies of 2022 - Yahoo Finance - May 12th, 2022
- Can Artificial Intelligence remove unintended bias from health care? Clinicians optimistic, but wary - Medical University of South Carolina - May 12th, 2022
- Living in the age of conscious-technology An interview with artificial intelligence innovator, Matthew James Bailey - Crestone Eagle - May 12th, 2022
- Predicting Others Behavior on the Road With Artificial Intelligence - SciTechDaily - May 12th, 2022
- Artificial intelligence drives the way to net-zero emissions - Sustainability Magazine - May 12th, 2022
- The 1997 chess game that thrust AI into the spotlight - ETTelecom - May 12th, 2022
- Googles I/O Conference Offers Modest Vision of the Future - The New York Times - May 12th, 2022
- National Technology Day: How artificial intelligence is helping MSMEs to optimize processes, accelerate growth - The Financial Express - May 12th, 2022
- AI, philosophy and religion: what machine learning can tell us about the Bhagavad Gita - The Conversation - May 12th, 2022
- Artificial Intelligence in Healthcare Market Global Analysis, Opportunities and Forecast to 2029 Queen Anne and Mangolia News - Queen Anne and... - May 12th, 2022
- Artificial Intelligence in Medical Imaging Market In Depth Analysis Along with Statistics and Forecast 2022-2029 Queen Anne and Mangolia News - Queen... - May 12th, 2022
- A European approach to artificial intelligence | Shaping ... - April 28th, 2022
- Artificial intelligence in factory maintenance is no longer a matter of the future - ReadWrite - April 28th, 2022
- LEFT TO MY OWN DEVICES: Be smart. Welcome new artificial intelligence solutions. - Times Tribune of Corbin - April 28th, 2022
- Artificial Intelligence and Chemical and Biological Weapons - Lawfare - Lawfare - April 28th, 2022
- Pentagon Names Chief Digital and Artificial Intelligence Officer - Nextgov - April 28th, 2022
- A new vision of artificial intelligence for the people - MIT Technology Review - April 28th, 2022
- BrainBox AI Brings Artificial Intelligence to Mountain Development Corp. with Installations in Two of its Commercial Office Buildings - GlobeNewswire - April 28th, 2022
- Exclusive: We Interviewed the CEO of SkyNet About Their Recent Breakthroughs in Artificial Intelligence - Hard Drive - April 28th, 2022
- Arolsen Archives' #everynamecounts Project Uses Artificial Intelligence to Help Uncover Information on Victims of Nazi Persecution - LJ INFOdocket - April 28th, 2022
- Artificial intelligence aids to diagnose mild cognitive impairment that progresses to Alzheimer's - EurekAlert - April 28th, 2022
- Artificial Intelligence & the Economy: Charting a Path for Responsible and Inclusive AI U.S. Department of Commerce, National Institute of... - April 28th, 2022
- Artificial intelligence in Manufacturing market size is valued at USD 2.3 billion in 2022 and is anticipated to be USD 16.3 billion by 2027; growing... - April 28th, 2022