A Beginners Guide to Healing Crystals With Amber the Alchemist – Vogue

Most people associate rose quartz with romantic love, but its actually a universal love stone. In order to experience love fully, your heart chakra must be open to it. Rose quartz guides your heart chakra to open up to loveself love, romantic connections, family, etc.

Rose quartz. Photo: Courtesy of Amber Finney.

Black Tourmaline

Protection is imperative and Black Tourmaline is a go-to stone for protection in all forms. It especially kills low vibrational energy surrounding you and within your energetic body, its the hater-blocker of the mineral world!

Amethyst

Amethyst is a go-to introduction to crystals. Its calming energy isnt overwhelming, but its noticeable enough to feel its effect on you and your environment. Its great to keep near your bed for a peaceful nights sleep, especially if you have a sleeping disorder or would like your child to have a good nights rest. Its also a great start to connect to your intuition.

Amethyst. Photo: Courtesy of Amber Finney.

Finneys go-to cleansing methods are smoke (via incense, camphor, or cedar) and salt/salt water. You can smudge your crystals by placing them with the smoke while praying to remove any unwanted energies. Salt is historically known for its purifying and detoxifying properties. You can bury your crystals in salt to dispel negative negative energy or submerge them in salt water. However, she notes that you should research your crystal before using salt water, as some crystals are soft and can disintegrate. Crystals usually ending in -ite should not come in contact with water.

Cleansing crystals is an important practice so that you can clear away the energies that have interacted with them. That way, you are working with the purest form of the crystal without external influences. This makes your ability to connect with them easier. In her own shop, Finney cleanses, Reiki charges, and anoints her crystals with her Quartz infused anointing oil, so you can immediately cultivate a connection with your crystal allies.

Quartz works to heal physical pain and boost self-esteem. Photo: Courtesy of Amber Finney.

Finney recommends crystal charging because the practice reenergizes, awakens and activates its natural vibrations. Its not mandatory, but its extremely helpful! You can charge crystals by burying them into the Earth. Crystals come directly from the Earth, therefore burying them back into the Earth connects them directly to its Source. You can also charge crystals under sun or moonlight. The sunlight charges the crystal with more masculine energy, connected to stability and growth, whereas the moon charges the crystal with its feminine elements of emotional and intuitive connection. Reiki is another form that she uses to charge her crystals as well. As a certified Reiki practitioner, I love using the power of my hands to charge the crystals with light energy.

Golden Healer crystals are known to heal on all levels, including cellularly and a connection to the divine. Photo: Courtesy of Amber Finney.

Finney has found solace in her wellness practice, especially now amid both a pandemic and a monumental human rights movement. Due to our ancestors sacrifice and efforts we now have the access and flexibility to recommit to our emotional, spiritual, mental and physical bodies, Finney says. Self-care is an opportunity to reconnect with our history and reclaim our spiritual and wellness space. Through self-care, we not only nurture, but heal our entire bloodline.

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A Beginners Guide to Healing Crystals With Amber the Alchemist - Vogue

The Seeker: Show Love Its the Bhagavad Way – qcnerve.com

The Mahbhrata is the longest known epic poem, quite accurately described as the longest poem ever written. At about 1.8 million total words, the Mahbhrata is roughly 10 times the length of the Iliad and the Odyssey combined. As the sixth book of the Mahbhrata, the Bhagavad Gita makes up just a fraction of this, and I spent seven days toiling over its lessons during a recent yoga teacher training module (virtually, of course).

Heres a quick history of the illustrious script from a 30,000-foot level: Bhagavad Gita translates to Song of God.

The storyline is a conversation between protagonist Arjuna and the god Krishna on a battlefield. Krishna represents The Divine, or God, and Arjuna, as a warrior, represents mankind.

Despite the generational gap between its date of composition (approximately 500-200 BCE) and now, the Bhagavad Gita is intertwined deeply with modern yoga. Perhaps its maintained its significance because the subject matter is still relevant today. A human experiencing a deep, existential crisis? Something I experience daily, to my chagrin.

Throughout the 18 chapters, the discussion canvases spiritual topics about our dharmic path (our purpose), how to live our best life, the nature and secrets of the universe not exactly content for the easiest afternoon read but enlightening nonetheless.

Within the pages of the Bhagavad Gita is mention of the three gunas, or modes of existence. These are the three basic energetic qualities that exist in all things, including us. If you feel lost or confused reading this, welcome to my life. During this course I also learned that a human mind needs to hear, read or write information an average of eight times before fully comprehending the subject matter. Learning this fact made me feel better about an emotional meltdown in a previous Ayurvedic teacher training module (sorry, Amani, and thank you for your patience with me).

Sattva is one of the three gunas and represents the quality of balance the middle ground between being overcharged and empty. If this sounds like the overarching goal of yoga, you are correct. The original intention of yoga, according to the Yoga Sutras (a collection of rules often viewed as the authentic yogic guide) was to enhance the quality of sattva a calm yet alert state of mind.

Sattva should not be confused with enlightenment but unveils what is true while dispelling illusions. It manifests as beauty in the world, a healthy mind and body, and feelings of peace that reverberate through the soul. How lovely!

That was it. A moment of unfettered clarity, like the sun reclaiming its brilliance after days of drizzle and doom.

A sense of peace, in so many forms, is what were searching for. If sattva can be cultivated by making life choices that elevate awareness, encourage love, and foster a sense of contentment, why has this not been my teaching focus?

Why has it taken me so long to understand the message behind the concept? Lastly, I wonder, have I discovered my teaching dharma?

Upon completion of the course, I took my learnings to the yoga mat and crafted a meditation around the theory that sattva is a principal goal of yoga that we often forget or get distracted from. How easily our minds slip into planning mode, or perhaps even worse; rumination. The repetitious strand of thoughts that play like a song I cant shake. (Im rolling my eyes as I write this because the 4 a.m. thought cycle is a drama I know by heart).

With reverence to the times, tending to our own seeds of sattva (that perhaps lie dormant within each of us), couldnt be more timely. While we navigate an unfamiliar world stained by the harsh realities of a pandemic paired with white supremacy, I like to remind myself that kindness is contagious and that sattva is associated with benevolence.

You know that feeling you get when you do something nice for someone? It actually has a name: moral elevation.

And studies show that after someone experiences this feeling, they in turn become more altruistic and helpful. Hence the phrase kindness is contagious.

But how can we take our sattvic practice off the mat and into the world?

Be intentional with your words and actions, and really put them into practice, (remember, like everything in yoga, its called practice for a reason), such as non-violence, being truthful and steadfast, being of service without reaping reward. All of these practices manifest the element of sattva the wholesome quality of purity and peace.

Just consider for a moment the possibility of having so much love and compassion inside of you, so much that it simply cannot be contained, so much that it radiates from every cell and affects all those around you that they too manifest sattva in reciprocity. There belies the true power of a yoga practice. And it costs less than a pair of Lululemons.

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Are You An Assimilated Orthodox Jew? – The Jewish Press – JewishPress.com

Photo Credit: pixabay

We tend to think of assimilated Jews as those who have married gentiles or whose behavior is indistinguishable from gentile behavior. But many Orthodox Jews can also be classified as assimilated. Here are four indicators, in no particular order, to determine if youre one of them:

1) You live outside of Israel, have no intention to move, and teach your children how important it is not to make a chillul Hashem.

The latter clause does not demonstrate assimilation, but sheds light on it. There is no greater chillul Hashem than the Jewish people living outside of Israel. Thats because the banishment of Jews from their land is proof to the world that G-d has abandoned the Jewish people or cannot protect them. This idea is emphasized throughout Sefer Tehillim.

So if you live in a nice Jewish community in the Diaspora and worry about making a kiddush Hashem, consider this: Your very presence there is the ultimate chillul Hashem; nothing else compares to it, and no amount of good behavior will make up for it. If this doesnt bother you, and you are not actively striving to rectify it, youre an assimilated Orthodox Jew.

2) You take moral cues from non-Jewish society.

Morality is not subjective, nor does morality evolve or progress from one generation to the next. That belief is incompatible with belief in G-d who alone determines whats right and wrong and the Torah, where these determinations are immortalized.

Our very purpose in life as Orthodox Jews is implementing G-ds complete Torah in Israel and spreading the basic Noahide teachings to the rest of the world. Moral enlightenment is supposed to flow exclusively from the Torah to Jew to gentile, never the reverse. Knowledge of science and art may be obtained from a variety of sources, but morality only comes from one source.

Yet, many Orthodox Jews receive moral direction from gentile society. Its no coincidence that new understandings of a womans role directly parallel gentile movements awash with atheism, socialism, and a general rebellion against tradition. Orthodox Jewish women didnt wake up one day and decide they are oppressed, unappreciated, abused, and erased by a barbaric patriarchy. These ideas seeped into the Orthodox world from impure sources and gradually poisoned peoples minds.

The same is true of causes like vegetarianism and veganism. Their explosion in popularity among Orthodox Jews directly followed new understandings of morality among enlightened non-Jews. Slaughtering an animal and offering it as a sacrifice is anathema to many Orthodox Jews, who maintain they want a Beis HaMikdash but seem to have forgotten what we actually do there. Its not a Kotel with four walls.

Orthodox Jews are supposed to be the most outspoken voice when it comes to moral issues, clearly and proudly articulating the view of the Torah. Instead, our voice today is the very last to be heard, is suppressed as long as possible, and then meekly attempts to reconcile the goyish morality of the day with the Torahs eternal teachings. Can there be any greater sign of assimilation than that?

3) You believe interlopers in our land should be given control over part of it.

I recently saw a film by Ami Horowitz called Interview With A Murderer in which he interviews a senior Hamas terrorist. He asks him if abandoning any part of Palestine would be a breach in the promise between Allah and the Muslim people.

The terrorist replies in part: There is no way that you can abandon part of your home, willingly. It belongs to all the Muslims. We are talking about the Holy Land here. It belongs to every Muslim in the world. I cannot give away, Abu Mazen cannot give away, Yasser Arafat could not give away. Nobody can give away any part of it.

If youre an Orthodox Jew, and you do not firmly echo this response with Jews and the names of Jewish politicians substituted where appropriate youre an assimilated Orthodox Jew.

4) You have a problem with the mitzvah to wipe out Amalek.

The Torahs position on this is crystal clear. Shaul lost his kingdom and his life primarily because he took pity on Amalek. But today, a great many Orthodox Jews want nothing to do with this mitzvah.

Since Orthodox Jews cannot simply do away with an uncomfortable mitzvah as do their more progressive counterparts, they simply define it into irrelevance. Amalek is transformed from an actual nation to an idea preferably an amorphous one that must be abolished, particularly from inside ourselves.

More traditional Orthodox Jews admit that Amalek does refer to actual human beings, but say we cannot possibly know who they are and we probably never will. That may be true, but they say that with relief, not regret. If Eliyahu HaNavi delivered Amalek to them, gave them a sword, invited them to perform the mitzvah, and assured them no Jew would suffer for it, they still would want nothing to do with it.

If you exhibit any of these symptoms, Im afraid that you have contracted the disease of spiritual assimilation. Fortunately, with early detection and an honest assessment, the chances of a full recovery are high.

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Are You An Assimilated Orthodox Jew? - The Jewish Press - JewishPress.com

Is it time to add ‘The Great’ to ‘St. John Paul II’? | Terry Mattingly – Knoxville News Sentinel

As he began his 1979 pilgrimage through Poland, Pope John Paul II preached a soaring sermon that was fiercely Catholic, yet full of affection for his homeland.

For Communist leaders, the fact that the former archbishop of Krakow linked faith to national pride was pure heresy. The pope joyfully claimed divine authority to challenge atheism and the government's efforts to reshape Polish culture.

"Man cannot be fully understood without Christ," John Paul II told 290,000 people at a Mass in Warsaw's Victory Square. "He cannot understand who he is, nor what his true dignity is, nor what his vocation is, nor what his final end is. ... Christ cannot be kept out of the history of man in any part of the globe, at any longitude or latitude of geography."

Pope John Paul II waves to the faithful April 23, 1997, as he crosses St. Peter's Square at the Vatican.(Photo: AP Photo/Andrew Medichini)

That was bad enough. Then he added: "It is therefore impossible without Christ to understand the history of the Polish nation. ... If we reject this key to understanding our nation, we lay ourselves open to a substantial misunderstanding. We no longer understand ourselves."

This was the stuff of sainthood, and John Paul II received that title soon after his 26-year pontificate ended. But the global impact of that 1979 sermon is a perfect example of why many Catholics believe it's time to attach another title to his name "the great."

"The informal title 'the great' is not one that is formally granted by the church," explained historian Matthew Bunson, author of "The Pope Encyclopedia: An A to Z of the Holy See."

"Every saint who is also a pope is not hailed as 'the great,' but the popes who have been called 'the great' are all saints. ... When you hear that title, you are dealing with both the love of the faithful for this saint and the judgment of history."

In the case of John Paul II, mourners chanted "Santo subito!" ("Saint now!") and waved posters with that slogan at his funeral. During a Mass only 13 hours after his death, Cardinal Angelo Sodano spoke of "John Paul, indeed, John Paul the Great."

When he was chosen to succeed John Paul II, Pope Benedict XVI's first words to the crowd in St. Peter's Square were, "After the great pope ... ."

Discussions of attaching "the great" to this saint's title were jump-started by a recent letter from Benedict XVI that marked the centenary of the birth, in the Polish town of Wadowice, of the man who would become John Paul II.

Terry Mattingly, News Sentinel columnist(Photo: Paul Efird / News Sentinel)

"The word 'saint' indicates God's sphere, and the word 'great,' the human dimension," Benedict wrote. The term "great" is harder to define, he added, and in the "course of the almost 2,000-year-long history of the papacy, the title 'the great' has been maintained only for two popes: Leo I (440-461) and Gregory I (590-604). In the case of both, the word 'great' has a political connotation, but precisely because something of the mystery of God himself becomes visible through their political success."

In both of those cases, Bunson said, the future of Rome and the Roman world were at risk with Leo dealing with Attila the Hun, while Gregory faced the invading forces of the Lombards. Pope Gregory the Great also produced epic works of theology, especially on the liturgy and the work of bishops.

"With that in mind, just look at the dramatic life of John Paul II," Bunson said. "You start with his underground work against the Nazis, then all the ways that he stood up to Communism during the Cold War. Finally, there are his encyclicals opposing the existential threat of postmodernism what he called the 'culture of death' to the value of the human person."

In his letter, Benedict XVI quoted the famous words of Russia's Joseph Stalin, who asked, considering Europe's future: "How many divisions does the pope have?"

As it turned out, Pope John Paul II was more than a worthy opponent.

"Let us leave open the question of whether the epithet 'the great' will prevail or not," noted the retired pope. "It is true that God's power and goodness have become visible to all of us in John Paul II. In a time when the Church is again suffering from the oppression of evil, he is for us a sign of hope and confidence."

Terry Mattingly leads GetReligion.org and lives in Oak Ridge. He is a senior fellow at the Overby Center at the University of Mississippi.

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Atheist Alliance International Temporarily Suspends Director Over Use of Slurs – Friendly Atheist – Patheos

***Update***: The largest atheist group in Australia, the Atheist Foundation of Australia, has pulled out of joining as an affiliate due to Sherlocks statements.

I posted yesterday about a troubling situation brewing at Atheist Alliance International, one of the larger atheist organizations in the world, with nearly 200,000 fans on Facebook and Special Consultative status with the United Nations.

You can read the details here, but the gist of it is that the groups executive director Michael Sherlock had called one critic a cunt and used the slur retarded in multiple tweets. (His defenders insisted he was using the technical definition meaning slowed or delayed, but its clear in context that wasnt the case.)

Three members of AAIs not-yet-publicized advisory board told me they were resigning as a result of the comments. Sherlock himself spent part of yesterday lashing out at me personally.

Now we have an update.

Last night, AAI posted their own statement online. It says that the board has suspended Sherlock for a month, without pay. He has also been reminded that damaging the groups reputation could lead to being fired without advanced notice.

Thats a start. Interesting that (as of this writing) they posted it on Twitter, where they have significantly fewer followers, and not on Facebook, which is their primary way to communicate with supporters.

Whilst AAI expects to encounter controversy in the public sphere, it is our strict policy to treat everyone with respect. Our job is to attack bad ideas or behaviors but not to attack people and certainly never to resort to personal insults. The committee found that Michael fell short of these ideals in this exchange.

Theyre referring to the exchange in which he called a critic a cunt twice. But what about all the other times he used that word or other similar slurs? Saying he fell short suggests his rhetoric was just fine with AAI until he used that particular word in that particular thread.

But its his overall behavior thats a problem, not a singular incident. Hes just abad representative for the organization.

What about the use of retarded? AAI doesnt care about that one at all.

The committee found that Michael used the word without intending any disrespect or offense to anyone.

Oh. Well that settles it then. He meant retarded in a good way. Obviously.

Kaitlyn Gleason, the person Sherlock insulted, didnt buy the statement either, saying it missed the mark. She told me this last night:

I dont care if Michael thinks Im a cunt. I care about using language that is hurtful to intellectually disabled people. We should all do our best to ensure we do no harm to vulnerable groups of people. There are plenty of other words he could have used and he should have. There is no excuse.

Today, he again defended using the word while calling those of us who were concerned irrational, a militia of morality police, and self-righteous and self-appointed conformity crusaders on a jihad.

How can you stand by someone who does not understand how using a word like retarded is a problem? Clearly, members of your advisory board agree that this word has no place in a decent, humanist society since multiple members resigned.

As atheists, we have to do better and we have to demand better. We already struggle with a bad reputation simply because we dont believe in gods. This kind of behavior does not help our cause.

Again, I appreciate the consideration that you gave this incident and I wish you continued success in the work you do.

I would just reiterate that I want groups like AAI to succeed. If their goal is to make atheism more acceptable and help people in other countries when their rejection of religion puts them in harms way, Im right there with them. But when their leader is openly hostile to constructive critics and making statements that are impossible to defend, its creating more obstacles for our shared goals.

Why even have a group to solve big problems when all youre doing is creating new ones? I dont get it.

I guess well find out in a month (or sooner) how seriously the board takes its own statement and how much of a leader Sherlock wants to be. In the meantime, there are other groups doing much of the same work in normalizing atheism. Consider becoming a member of any of them.

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Atheist Alliance International Temporarily Suspends Director Over Use of Slurs - Friendly Atheist - Patheos

Kuiper: The left’s worshipping of Wokeness will dwarf other faiths – nwestiowa.com

The left used to hate religion. For the past few decades, a common criticism from the left was to label anyone who was a conservative Christian as being a member of the dreaded, Religious Right. In the past this powerful voting block that tend to vote for Republicans was often called an unholy alliance.

However, it seems the left has found a religion, and it is rapidly becoming a powerful force in American politics. Whether social justice, Black Lives Matter, or global warning (aka, climate change), it all falls under the banner of this formidable entity: The religion of Wokeness. This may soon dwarf all other religions in our country, including Roman Catholicism, Protestantism, Evangelicalism, Scientology and perhaps even atheism.

There are a number of characteristics of mainstream religions, and Wokeness has them too. Religions have sacred literature. Christians have the Bible, specifically the New Testament. Jews have the Torah. Muslims have the Quran. Scientologists have the writings of L. Ron Hubbard, and the Church of Latter-day Saints has the Book of Mormon. There are sacred texts as well in the religion of Wokeness. These include the Communist Manifesto, the writings community activist of Saul Alinsky, and Howard Zinns A Peoples History of the United States, or what radio host Dennis Prager likes to call A proctologists view of American history.

Commentator John McWhorter identified a major aspect of this Woke religion: the immorality of white privilege. Just two years ago he wrote, The parallels with Christianity are almost uncannily rich. White privilege is the secular white persons Original Sin, present at birth and ultimately ineradicable. One does ones penance by endlessly attesting to this privilege in hope of some kind of forgiveness.

McWhorter was a bit ahead of his time as a handful of liberal politicians, all white of course, recently acknowledged their privilege by publicly kneeling at the U.S. Capital, a prominent act of public self-punishment. But real penance, at least for the left, means getting rid of all privilege. And when they talk privilege, what they are really referring to is wealth. For them, wealth must be transferred from oppressor to the oppressed, which is why many doctrines of Wokeness are straight out of the Communist Manifesto.

Few religions punish their non-supporters as severely as the Woke. It is one thing to not oppose a religion, but you must embrace the Woke, or you are labeled, of course, a racist. The Woke religionists will hunt down and expose those who refuse to be converted, making sure they are shamed, fired from their jobs or derided publicly.

Another characteristic of those who are extremely religious is an intolerance toward images or symbols they dislike. In the last few weeks we have seen countless statues torn down by the Woke, even those who were never controversial, including President Abe Lincoln and abolitionist Frederick Douglas. In a way, Woke fanatics resemble radical Islamists who destroy all things that offend their faith.

Finally, most religions have some kind of a Messiah. Islam has Muhammad, Mormons have Joseph Smith, and Christianity has Jesus. Wokeness has several, with the most prominent being George Floyd. Floyd, as was reported extensively, died while being arrested in late May in Minneapolis, and the four officers involved have been charged with murder. Conservative commentator Candace Owens took to Facebook and stated that what happened to him was wrong, and charges against the officers should be pursued. However, she also questioned why Floyd was being heralded as someone to be worshipped by her fellow Blacks, due to his extensive criminal record. For this she was condemned for her blasphemy. One cannot criticize the Messiah!

According to the Woke, certain names are sacred, and anyone who dare disparage them violate the commandment of Thou Shall Not Take Thy Name in Vain.

But there is a huge difference between the religion of Wokeness and the more traditional religions in our country, and that has to do with worship. Most Christian churches were ordered to close their doors during the COVID crisis in the spring. But those who follow the religion of Wokeness were allowed to get together in mass gatherings, all in the name of justice for George Floyd. However, many of these worship services were riots and they ended up with the burning and looting of stores, even police stations.

What is most disturbing is this destruction is now being directed at Christianity. In the past few weeks multiple houses of worship have been desecrated or destroyed in California and Florida. It could be connected to Black Lives Matter activist Shawn King and his recent condemnation of the symbols of Christianity. He wrote, They are a gross form of white supremacy. Created as tools of oppression. Racist propaganda. They should all come down.

The religion of Wokeness is not harmonious with Christianity, or any other mainstream religion in our country. It represents a serious danger to the values that have shaped America. If Wokeness does become the dominant religion, Im afraid the country that you and I grew up in will be gone with the wind, just like the name of the Washington Redskins.

Tom Kuiper lives in Sibley. He may be reached at thomaskuiper85@gmail.com.

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Vegan Meat Market Poised to Grow at a Healthy CAGR of XX% During the Forecast Period 2019 2029 – Jewish Life News

With reliable and impactful research methodologies, PMR provides critical information pertaining to the growth of the global Vegan Meat market. Our team of analysts monitor the ongoing developments within the Vegan Meat space and provide an unbiased assessment of the global Vegan Meat market. The data included in the report are procured from reliable and trustworthy primary and secondary sources.

According to the findings of the report, the value of the global Vegan Meat market in 2018 was ~US$ XX (Mn/Bn) and expected to attain a value of ~US$ XX (Mn/Bn) by the end of 2029. In addition, the report reveals that the global Vegan Meat market is likely to grow at a CAGR of XX% during the forecast period (2019-2029).

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Some of the leading companies profiled in the market study include:

The Vegan Meat market report provides an extensive analysis of the different product types including:

The presented market study includes a brief introduction of the Vegan Meat market to enhance the reading experience of our users. Further, a thorough quantitative and qualitative analysis of each of these segments is provided in the report along with graphs, tables, and figures to support the data.

Key Players

Some of the key players of vegan meat market are Beyond Meat, Gardein, Tofurky, Yves Veggie Cuisine, Lightlife, Boca, MorningStar Farms, Quorn, The Herbivorous Butcher, Schouten, and others.

Opportunities for Market Participants in the Vegan Meat Market-

As the demand for plant-based food products is growing at the international level, the market participants will be getting a beneficial opportunity in the global vegan meat market during the forecast period. Since the increasing concern of animal welfare is also impacting the food and beverage industry, consumption of meat alternatives is expected to grow in the future. This is offering a better market scenario to the manufacturers in the global vegan meat market.

Global Vegan Meat Market: Regional Outlook

Europe is leading in the global vegan meat market by showing the highest value share due to the high consumption of vegan products in the region. Whereas, North America is followed by is also showing the significant value share in the global vegan meat market and the major reason is the strong impact of veganism in the region. However, South and East Asia are displaying the highest growth in the global vegan meat market due to increasing consumer spending for food products coupled with the rapid urbanization in these regions.

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Key information drawn from the Vegan Meat market study

The market report aims to address the following queries:

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Vegan Meat Market Poised to Grow at a Healthy CAGR of XX% During the Forecast Period 2019 2029 - Jewish Life News

Proteasomal degradation of the intrinsically disordered protein tau at single-residue resolution – Science Advances

INTRODUCTION

Intrinsically disordered proteins (IDPs) are abundant in the human proteome and are implicated as therapeutic targets in major human diseases (1). IDPs have amino acid sequences of low complexity and lack an ordered three-dimensional (3D) structure (1). This allows IDPs to dynamically bind to diverse interaction partners and thus influence many biological processes (1). The activity of IDPs is regulated by posttranslational modifications including phosphorylation and truncation (1, 2). Because of their structural instability, IDPs are particularly sensitive to proteolytic degradation (35).

Aggregation of IDPs into insoluble deposits is the hallmark of neurodegenerative diseases (3). Aggregates of the IDP tau are linked to the progression of Alzheimers disease (AD) and are found in other age-related disorders termed tauopathies (6). The longest tau isoform in the human central nervous system comprises 441 residues (7). The N-terminal ~150 residues of tau project away from the microtubule surface and are thus termed projection domain (8). The central part of the tau sequence is formed by pseudo-repeats, which bind to microtubules (8, 9) and are essential for pathogenic aggregation and folding into cross- structure in tau amyloid fibrils (10, 11). Phosphorylated tau accumulates during the development of AD (6, 12).

The 20S proteasome forms the proteolytic core particle of the 26S proteasome holoenzyme (13). In contrast to the proteasomal degradation of most cellular proteins, IDPs can be degraded by the 20S proteasome in an ubiquitin- and adenosine triphosphate (ATP)independent process without the necessity of the 19S regulatory particle (35). Soluble tau is degraded by the 20S proteasome (14, 15), while phosphorylation and aggregation of tau inhibit its turnover by the proteasome (2, 1517). Decline of proteasomal activity and accumulation of tau have been linked to neurodegeneration (2, 18, 19): Decreased proteasomal activity results in tau accumulation, neurotoxicity, and cognitive dysfunction in cell and animal models of neurodegenerative disorders. Pharmacological activation of the 20S proteasome, direct administration of proteasome, or targeted proteasomal degradation of tau is therefore the focus of current therapeutic strategies targeting tauopathies (20, 21).

Here, we study the degradation of the IDP tau by the 20S proteasome through a residue-specific and quantitative approach that combines nuclear magnetic resonance (NMR) spectroscopy and mass spectrometry (MS). We provide detailed insights into the identity and properties of the proteasomal degradation products of tau, the single-residue degradation kinetics, and their specific regulation by phosphorylation in different tau domains/by different kinases.

The 20S proteasome (20S) is a barrel-shaped complex comprised by two stacked heptameric -rings that are sandwiched by two heptameric -rings (Fig. 1A) (13). The proteolytic sites, which hydrolyze the peptide bonds of substrates, are located in the subunits. IDPs thus traverse through the -rings to reach the active sites in the interior of the 20S proteasome (Fig. 1B). To study degradation of the IDP tau, we recombinantly prepared 20S from Thermoplasma acidophilum, which contains only one type of subunit and one type of subunit. This 20S particle thus has 14 identical chymotrypsin-like active sites, which are positioned at equal distances around the -rings (Fig. 1B). Electron microscopy (EM) showed intact barrel-shaped 20S complexes (Fig. 1C). The 441-residue isoform of tau (hTau40; also termed 2N4R tau; Fig. 1D) was also expressed in Escherichia coli.

(A) Schematic representation depicting the architecture of the 20S proteasome (20S) comprising 28 subunits arranged in four heptameric rings (7777). (B) The proteolytic active sites of the 20S proteasome are located in its interior, thus enabling degradation of hTau40 into short peptides once it has entered the 20S core. (C) Negatively stained EM micrograph of the 20S proteasome. (D) Domain organization of full-length hTau40 composed of 441 amino acids (aa) (UniProt ID 10636-8). N1 and N2 are the two inserts in the N-terminal projection domain, P1 and P2 correspond to the two proline-rich regions, and R1 to R are five pseudo-repeats. (E) (Left) SDS-PAGE gel showing hTau40 (1) and the degradation of (2 to 5) hTau40 by the 20S proteasome over time. The samples were incubated at 37C for 30 min (2), 90 min (3), and 150 min (4) and were subsequently put at 4C for additional 48 hours (5). After 48 hours, two well-resolved bands at ~28 and ~30 kDa (red lined box) appeared. (Right) The amino acid sequences of the upper (~30 kDa) and lower bands were identified with in-gel analysis and marked in red. Both intermediates correspond to the N-terminal domain of hTau40.

Recombinant hTau40 was incubated with the 20S proteasome, and degradation was followed by SDSpolyacrylamide gel electrophoresis (PAGE) (Fig. 1E, left). After ~150 min, a clear decrease in the intensity of the hTau40 band at ~60 kDa was apparent (lane 4 in Fig. 1E). In addition, two bands running at ~30 and 28 kDa appeared. Analysis after 48 hours of incubation confirmed the presence of the two new bands, while the full-length protein was degraded to near completion (lane 5 in Fig. 1E).

The two intermediate bands were precisely and independently excised from the gel, subjected to in-gel digestion using trypsin, which specifically cleaves at the peptide bond C terminus of lysine or arginine residues, and analyzed using liquid chromatography (LC)MS/MS. For both bands, the MS analysis confidently identified several peptides from the N-terminal domain (Fig. 1E, right). No peptides were identified in the region from 127 to 210, which contains multiple lysine and arginine residues such that trypsin digestion will produce too short sequences to be analyzed by LC-MS/MS. In the case of the upper band, the additional peptide RTPSLPTPPTR (residues 211 to 221 of hTau40) was identified (Fig. 1E, right).

We also separated the two long fragments using LC and detected their molecular weight by intact MS, giving masses of 25.782 and 22.257 kDa (fig. S1). Manual matching of the determined masses to N-terminal sequences of hTau40 showed that the long fragment contains residues 1 to 251, and the short one has residues 1 to 218. Previous studies showed that the upper band is recognized by the antibody Tau-5 (14), which binds to residues in the region from 218 to 225 (22).

To gain insight into the structural properties of the long tau fragments generated during 20S degradation, we recombinantly prepared a tau protein comprising residues 1 to 239 of hTau40. Tau(1239) contains the full epitope for the Tau-5 antibody (residues 218 to 225) and has a length in between the two long N-terminal fragments. Particle size analysis by dynamic light scattering (fig. S2A) showed that both hTau40 and Tau(1239) are more compact than the average size values for IDPs (fig. S2B) (23). hTau40, with an experimental size of 5.2 nm and an expected size for its number of residues of 5.5 nm, is 5% more compact than expected, while Tau(1239) is 18% more compact than expected with 3.3 and 4 nm as experimental and expected sizes, respectively. Despite the stronger compaction of Tau(1239), both proteins present the typical pattern of random coil conformation in circular dichroism spectra (fig. S2C).

Figure S2D shows the 1H-15N heteronuclear single-quantum coherence (HSQC) spectrum of 15N-labeled Tau(1239). The backbone cross peaks are located in the region between 7.6 and 8.6 parts per million (ppm), which is characteristic for IDPs. When compared to hTau40, chemical shift perturbation was restricted to the most C-terminal residues of Tau(1239) (fig. S2E), i.e., residues where Tau(1239), but not hTau40, ends. Analysis of the secondary structure propensities using the chemical shifts of carbonyl and C (fig. S2F) furthermore showed that both hTau40 and Tau(1239) are mainly random coil, in agreement with circular dichroism spectra (fig. S2C).

In addition, the single-residue analysis showed that Tau(1239) contains elements of transient secondary structure: residues 116 to 119 with a tendency for helical structure and two short stretches (residues 150 to 152 and 225 to 230) with extended conformation. The same transiently structured regions were detected in hTau40 (fig. S2F). TALOS+ also identified four regions with preference for extended conformation (residues 275 to 279, 306 to 310, 337 to 339, and 392 to 399) and one with helical content (residues 431 to 437) in hTau40, in agreement with previous analysis (24). The presence of extended conformations in the repeat region has previously been suggested to be responsible for the observation that the repeat region of tau, which is not present in Tau(1239), is less compact when compared to a pure random coil conformation. The combined data thus point to a compaction of the N-terminal cleavage intermediates of hTau40 (fig. S2, A and B).

To identify short tau peptides generated by 20S, we analyzed the released peptides in the supernatant after incubation of hTau40 and 20S using MS. The largest fraction of identified peptides was from hTau40s pseudo-repeat region (Fig. 2, A and B). In addition, peptides from the C-terminal domain and the residue regions 2 to 13, 84 to 103, and 167 to 192 were detected but with very low responses in MS in the supernatant (Fig. 2C). The tau peptides and their cleavage sites identified by MS are generally in good agreement with the proteasomal cleavage sites predicted by NetChop 3.1 (Fig. 2B) (25).

(A) Domain organization of hTau40. (B) Amino acid sequence of hTau40 depicting in color [color code as in (A)] the 20S-generated peptides, which were identified by LC-MS/MS. The peptides underlined with black dots were also present in the in-solution sample but with low intensities. The slashes depict all identified cleavage sites. Cleavage sites predicted by the NetChop server are marked by arrows. The bar on top of the VQIVYK sequence indicates the ability of this sequence to form amyloid-like filaments (26). (C) (Left) Histogram representation of the peak area of 20S-generated tau peptides [color code as in (A)] identified by in-solution analysis. Insert depicting the sequences of the identified peptides and the cleavage sites (marked with slashes). (Right) Histogram representing the most intense peptides in the R3 region. A.U., arbitrary units. (D) ThT fluorescence during incubation of the peptide 309VYKPVDL315. The peptide (50, 100, and 150 M) was incubated with heparin (peptide:heparin molar ratio of 4:1) in triplicates.

The peptide with the highest ion peak area was 309VYKPVDL315 (Fig. 2C, right). It partially overlaps with the hexapeptide sequence 306VQIVYK311 at the beginning of pseudo-repeat R3 (Fig. 2B).

The 306VQIVYK311 sequence is the most hydrophobic residue stretch of tau, is a major driving force for pathogenic tau aggregation, and can form amyloid-like filaments in isolation (26). We therefore tested whether the 20S-generated tau peptide 309VYKPVDL315 can aggregate into amyloid fibrils. To this end, the 309VYKPVDL315 peptide was incubated with heparin at a molar ratio of 4:1.

Figure 2D shows the results from thioflavin-T (ThT) fluorescence measurements of 309VYKPVDL315/heparin samples at three different peptide concentrations during incubation at 37C for 6 days. For all of the samples, the background-corrected ThT intensity was very low and did not increase during incubation (Fig. 2D). No increase in ThT intensity was detected even when the peptide was incubated for 6 days in the absence of heparin (fig. S3). Because ThT fluorescence intensity increases upon binding to amyloid fibrils, the data show that the 20S-generated peptide 309VYKPVDL315 is not able/has a very low propensity to form amyloid fibrils.

To gain insight into the kinetics of degradation of tau by the 20S proteasome and define its residue specificity, we used NMR spectroscopy. Figure 1A displays the 2D 1H-15N HSQC spectrum of 15N-labeled hTau40. The NMR spectrum was recorded at 5C to attenuate the exchange of amide protons with solvent and thus exchange-induced NMR signal broadening. Comparison of the HSQC spectrum of hTau40 alone with the spectra recorded after 30 min and 66 hours (red) in the presence of 20S (hTau40:20S molar ratio of 4:1) showed that after 30 min, the spectrum of hTau40 was essentially unchanged (fig. S4), but after 66 hours, additional sharp cross peaks were present. Four of the newly appearing cross peaks overlapped with signals observed in a natural abundance 1H-15N HSQC spectrum of the 309VYKPVDL315 peptide, i.e., the peptide with the highest ion peak area in MS (fig. S5). The degradation-associated cross peaks were not observed for a separate sample, which additionally contained the proteasome inhibitor oprozomib (Fig. 3A, right spectrum).

(A) Superposition of 2D 1H-15N HSQC spectra of hTau40 at 5C in the presence of the 20S proteasome after 3 hours (black) and 66 hours (red) in the absence (left) and presence (right) of the proteasome inhibitor oprozomib. (B) (Top) Evolution of relative peak intensities, I(t)/I0, in 2D 1H-15N HSQC spectra of hTau40 in the presence of 20S with increasing incubation time at 5C. I0 is the cross-peak intensity observed in the first HSQC. (Middle) Residue-specific rate constants of a first-order model of the 20S degradation kinetics of hTau40. Correlation coefficients for the fit to the first-order model are color-coded (color code bar to the right). Error bars represent SD. (Bottom) Evolution of relative peak intensities in 2D 1H-15N HSQC spectra of hTau40 in the presence of the 20S proteasome and the proteasome inhibitor oprozomib.

When tau is degraded by the proteasome into small peptides, the chemical environment of residues changes. To gain insights into the kinetics of 20S degradation, the intensity of IDP cross peaks at their location in the absence of 20S can be analyzed (27). Because a 1H-15N backbone correlation can be observed for every non-proline residue in the 2D 1H-15N HSQC, up to 397 (441 residues minus the C terminus and 43 prolines, and depending on signal overlap) sequence-specific probes for tau degradation are thus available.

The top panel in Fig. 3B displays the decrease of NMR signal intensities along the hTau40 sequence with increasing 20S incubation time. The fastest decrease occurred in the repeat domain. To derive residue-specific degradation rates, we fitted first-order decay kinetics via linear regression to the residue-specific intensity data. The highest rates occurred in repeat R3 and reached up to 0.015 hours1 at 5C (Fig. 3B, middle, and table S1). Fast degradation kinetics were also observed in the other pseudo-repeats, in agreement with similar sequence compositions. In addition, taus C terminus as well as residues ~220 to 250 at the end of the proline-rich region were rapidly affected by degradation.

Oprozomib predominantly inhibits the chymotrypsin-like activity of the 20S proteasome (28). Detailed analysis of the hTau40 spectra in the presence of both 20S and the small-molecule oprozomib showed that the cross peaks of residues in R2 and R3 decreased in intensity by up to 20% after 66 hours (Fig. 3B, bottom, and table S1). Thus, the 20S complex has residual proteolytic activity, which is not inhibited by oprozomib.

A large number of kinases can phosphorylate tau (29). These include proline-directed kinases [e.g., glycogen synthase kinase 3 (GSK3) and cyclin-dependent kinase 5 (cdk5)] that phosphorylate proline-serine/threonine motifs, notably in the proline-rich region of tau, as well as non-prolinedirected kinases [e.g., microtubule affinity-regulating kinase (MARK), protein kinase A (PKA), and Ca2+/calmodulin-dependent protein kinase II (CaMKII)], which phosphorylate the KXGS motifs in the pseudo-repeats. CaMKII phosphorylates tau at several sites (30) and colocalizes with neurofibrillary tangles (NFTs) in AD brains (31).

To gain insight into the influence of substrate phosphorylation on 20S degradation, we phosphorylated recombinant hTau40 with CaMKII in vitro. SDS-PAGE demonstrated an upfield shift in the hTau40 band, confirming successful phosphorylation (Fig. 4A). According to MS/MS analysis, CaMKII phosphorylates S131 and T135 in the projection domain, T212 and S214 in P2, S262 in R1, and S356 in R4 (30). 1H-15N NMR spectroscopy further showed that S214, S356, and S413 are fully phosphorylated in hTau40 (Fig. 4B). In addition, S262, S324, and S352 were found to be partially phosphorylated (Fig. 4B).

(A) SDS-PAGE gel demonstrating phosphorylation of hTau40 by CaMKII in the presence of calmodulin. (B) (Left) Enlarged region with phosphorylated residues taken from the first 2D 1H-15N HSQC recorded at 5C for a total duration of 3 hours on CaMKII-phosphorylated hTau40 in the presence of 20S. On top, the location of the phosphorylated residues is marked by short black lines in the context of the domain diagram of hTau40. (Right) Superposition of the first 2D 1H-15N HSQC spectrum (black; total measurement time: 3 hours) of CaMKII-phosphorylated hTau40 in the presence of 20S with the spectrum completed after 66 hours (red). (C) Relative peak intensities in 2D 1H-15N HSQC spectra of CaMKII-phosphorylated hTau40 in the presence of the 20S proteasome with increasing time of incubation at 5C (from red to blue).

We then incubated CaMKII-phosphorylated hTau40 with 20S proteasome at 5C. Even after 66 hours, no degradation peaks were observed in the 1H-15N HSQC spectrum (Fig. 4B and fig. S6). In addition, hTau40 cross-peak intensities remained largely unaffected (Fig. 4C and fig. S6). Similarly, CaMKII phosphorylation of the tau construct K18, which only contains the repeat domain, attenuated its degradation by the 20S proteasome (fig. S7). Thus, phosphorylation of tau by CaMKII interferes with the degradation of tau by the 20S proteasome.

GSK3 is ubiquitously expressed in mammalian tissue and has been implicated as a major tau kinase in AD (32). In vitro modification of hTau40 by GSK3 results in phosphorylation of S46, T175, T181, S202, T205, T212, T217, T231, S235, S396, S400, and S404 (33). NMR confirmed complete phosphorylation of S396, S400, and S404 (Fig. 5A). In contrast to CaMKII phosphorylation (Fig. 4), phosphorylation by GSK3 did not block proteasomal processing of hTau40 [Figs. 5A (red spectrum) and 6]. Analysis of cross-peak intensities at increasing 20S incubation times further showed that rapid degradation occurred in repeats R2 and R3 of hTau40 (Fig. 5B).

(A) (Left) Enlarged region with phosphorylated residues taken from the first 2D 1H-15N HSQC recorded at 5C for a total duration of 3 hours on GSK3-phosphorylated hTau40 in the presence of 20S. On top, the cartoon depicts the sites of phosphorylation of hTau40 by GSK3. (Right) Superposition of the first 2D 1H-15N HSQC spectrum (black; total measurement time: 3 hours) of GSK3-phosphorylated hTau40 in the presence of 20S with the spectrum completed after 66 hours (red). (B) Relative peak intensities in 2D 1H-15N HSQC spectra of GSK3-phosphorylated hTau40 in the presence of the 20S proteasome with increasing time of incubation at 5C (from red to blue).

(A and B) Per-residue rate constants for degradation of tau by the 20S proteasome. Residue-specific rate constants of a first-order model of the 20S degradation kinetics of hTau40 at 5C (A, top; same as in Fig. 3B), in the presence of the inhibitor oprozomib (A, bottom), of hTau40 phosphorylated by CaMKII (B, top), and of hTau40 phosphorylated by GSK3 (B, bottom). Correlation coefficients for the fit to the first-order model are color-coded (color code bars to the right). Error bars represent SD. (C) Schematic representation illustrating the phosphorylation-dependent degradation of the AD-related protein tau by the 20S proteasome: Wild-type tau (hTau40) is degraded by the 20S proteasome starting from the pseudo-repeat region and the C-terminal domain, producing short peptides (blue, pink, and orange) from those regions, followed by degradation of the N-terminal domain, which generates two long N-terminal fragments. Depending on the sites of phosphorylation, 20S degradation of tau is inhibited (CaMKII; top) or attenuated (GSK3; bottom). The color code of different hTau40 domains is described in Fig. 1.

Figure 6 (A and B) compares the residue-specific degradation rates of unmodified hTau40 in the presence of the 20S proteasome (Fig. 6A, top), unmodified hTau40 in the presence of 20S and the inhibitor oprozomib (Fig. 6A, bottom), CaMKII-phosphorylated hTau40 and 20S (Fig. 6B, top), and GSK3-phosphorylated hTau40 and 20S (Fig. 6B, bottom, and table S1). As calculated from the time-dependent decrease in cross-peak intensities, GSK3-phosphorylated hTau40 is most efficiently processed by the 20S proteasome in repeats R2 and R3. The phosphorylation of selected residues in taus C-terminal domain, however, blocks cleavage of peptide bonds in this region. In addition, the decay of NMR signals in the proline-rich region was strongly attenuated (Fig. 5B and fig. S4), in agreement with phosphorylation of T212, T217, T231, and S235 by GSK3 (33).

Within the cell, IDPs are constantly synthesized and degraded by the proteasome. Because they lack a globular structure, IDPs can directly be processed by the 20S proteasome without the need for previous ubiquitination and unfolding by the 26S proteasome (35, 34). In parallel, IDPs can be degraded in a ubiquitin-dependent manner by the 26S proteasome. Aggregates of IDPs cannot properly be degraded by the proteasome and are instead processed through autophagy (18, 19). In addition, tau aggregates might inhibit the activity of proteasomes and thereby contribute to neurodegeneration (2, 17, 18). Detailed insights into the processing of tau and other IDPs by the 20S proteasome may therefore be important for treating neurodegeneration and other human diseases (34).

Inhibition of the proteasome by small molecules results in increased amounts of tau in SH-SY5Y cells and rat brain (14, 35). In addition, the four-repeat isoform hTau43 (also termed 0NR4 tau) was shown to be degraded by the human 20S proteasome in vitro without previous ubiquitination (14). In agreement with the latter study, which used human 20S (14), we observed two relatively stable populations of long tau fragments from the N terminus when incubating hTau40 with the 20S proteasome from T. acidophilum (Fig. 1). To determine the identity of the two hTau40 fragments, we performed MS analysis and found that the long and short fragments contain residues 1 to 251 and 1 to 218, respectively (Fig. 1).

Proteasomes cleave their substrates to short peptides with mean lengths between 6 and 10 amino acids (4, 36). Longer (>50 amino acids) degradation intermediates are rarely detected, because the substrate is thought not to dissociate from the proteasome during the degradation process. The presence of two long truncated tau fragments during 20S degradation is therefore unexpected. The more than 200-residue-long tau fragments contain multiple, potential proteasomal cleavage sites (Fig. 2B). To investigate whether the generation of these fragments is the result of specific structural properties of the N-terminal domain of hTau40, we characterized this domain at a single-residue level by NMR spectroscopy. The analysis showed that Tau(1239) is more compact than hTau40 (fig. S2). We speculate that the more compact structure might interfere with 20S cleavage of the N-terminal fragments.

The short ~6- to 10-residue tau peptides generated by the 20S proteasome can further be cleaved by other proteases (2). In parallel, they might itself contain activity, which is relevant for pathological processes. Consistent with this hypothesis, the six-residue tau peptide 306VQIVYK311 can form insoluble amyloid-like filaments in vitro (26). We therefore used MS to identify the tau peptides generated by 20S degradation (Fig. 2). From the large number of different 20S-generated peptides, the tau peptide with the highest ion peak area was 309VYKPVDL315. Consistent with the high abundance of the 309VYKPVDL315 peptide generated by 20S degradation, signals corresponding to this peptide were identified in the NMR spectra of degraded tau (fig. S4). The 309VYKPVDL315 peptide lacks the first three amino acids of the filament-forming 306VQIVYK311 sequence but has four additional N-terminal residues including the two hydrophobic residues V313 and L315. Despite an overall high hydrophobicity, however, the tau peptide 309VYKPVDL315 did not aggregate into amyloid-like filaments in the presence of the aggregation enhancer heparin (Fig. 2D). Notably, all of the other 20S-generated peptides in the region from 308 to 320 also contain residue P312, i.e., a proline with known -strandbreaking property (Fig. 2C, right). Cleavage of tau by the 20S proteasome thus generates peptides that are unable to aggregate into amyloid-like filaments.

A wide range of assays have been developed to follow protein degradation. These assays often sample the degradation reaction at discrete time points using SDS-PAGE and antibody binding, autoradiography, protein staining, or Western blotting (37). In addition, proteasome activity can be analyzed through the measurement of fluorescence anisotropy of small-molecule dyes attached to substrate proteins. The identity of degradation products can furthermore be determined using MS. Here, we combined MS with NMR to (i) gain insight into the structural properties of the long degradation intermediates of tau identified by MS and (ii) quantify degradation kinetics in the IDP tau with single-residue and high temporal resolution. MS and NMR spectroscopy are thereby complementary, because MS enables large-scale identification of substrate fragments and peptides generated by proteasomal degradation, but cannot identify all released peptides, lacks single-residue resolution, and is limited in temporal resolution. NMR spectroscopy makes it possible to follow substrate degradation, while the reaction occurs in the test tube, and quantify degradation kinetics at high spatial/per-residue and temporal resolution. On the other hand, a high number of generated peptides and fragments complicate their identification by NMR especially for large IDPs, such as tau, which have many cross peaks. In addition, it has to be taken into account that the cleavage of a peptide bond can be sensed by residues that are several positions removed from the site of proteolysis (27). Because of the abovementioned aspects, we believe that the combination of MS and NMR will also be useful to investigate differences in the degradation pattern and substrate selectivity of 20S proteasomes from different organisms.

Using NMR spectroscopy, we found that the 20S degradation of many tau residues follows first-order decay kinetics (Fig. 3). The maximum degradation rate reached ~0.015 hours1 at 5C, which corresponds to a degradation half-time of ~46 hours. The reported half-life of tau in HT22 cells is 60 hours (15). The analysis further showed that the 20S proteasome from T. acidophilum preferentially cleaves tau in the pseudo-repeat region, with the fastest rates observed in repeat R3 (Fig. 3). Repeat R3 is part of the cross- structure of heparin-induced tau fibrils (38). In addition, R3 is located in the core of paired helical filaments purified from the brains of patients with AD (10). The data suggest that the 20S proteasome preferentially degrades the regions of tau, which are important for pathogenic aggregation.

SDS-PAGE analysis, in combination with antibody binding, was used to suggest that the degradation of tau by the 20S proteasome is bidirectional (14), supporting degradation models in which 20S degradation has a preference for the free NH2 or COOH terminus of a substrate (39). In contrast, we find that the proteasome degradation of tau is most efficient in the repeat domain (followed by the C-terminal domain; Fig. 3). Our results are thus in agreement with reports showing that the 20S proteasome can initiate endoproteolytic cleavage at internal sites of IDPs (5). The efficient cleavage of the pseudo-repeat region also enables the generation of the two long fragments from the N terminus of tau (Fig. 1).

The strength of the quantitative, combined MS/NMR approach was further supported by the experiments, in which we studied the influence of phosphorylation of tau on its degradation by the 20S proteasome (Figs. 4 and 5). Tau molecules found in NFTs in the brains of patients with AD are hyperphosphorylated, and dysregulation of tau phosphorylation has been linked to neuronal toxicity (6). Consistent with the hypothesis that impaired proteasomal degradation results in tau accumulation, phosphomimetic tau variants were less efficiently degraded by the proteasome in autophagy-deficient mouse embryonic fibroblasts (16).

The quantitative NMR-based degradation analysis showed that phosphorylation of tau by the non-prolinedirected serine/threonine kinase CaMKII inhibits degradation of tau by the 20S proteasome (Figs. 4 and 6). When the proteasome cannot degrade tau, autophagy becomes important, in agreement with the observation that autophagy is the primary route for clearing phosphorylated tau in neurons (16). However, using the same quantitative approach, we found that tau phosphorylated by GSK3, which phosphorylates Pro-Ser/Thr epitopes seen in NFTs in AD (32), only blocks cleavage in certain regions but does not interfere with tau cleavage in the pseudo-repeats R2 and R3 (Figs. 5 and 6). The regions of tau, which are no longer cleaved such as the C-terminal domain and the proline-rich domain, contain residues phosphorylated by GSK3 (Fig. 5). While GSK3 does not phosphorylate residues in the repeat region, CaMKII phosphorylates S262, S324, S352, and S356 and blocks degradation by the 20S proteasome (Figs. 4 and 6). Phosphorylation of S262, S324, S352, and S356 therefore appears to play an important role in the inhibition of tau degradation by the 20S proteasome. S262, S324, S352, and S356 are also phosphorylated by microtubule-associated protein/MARKs, and their phosphorylation affects tau aggregation as well as microtubule binding of tau (40). Currently, the mechanism of impaired degradation of CaMKII-phosphorylated tau is unknown but could involve (i) an impaired/restricted entry through the 20S gate formed by the first 12 amino acids of the subunit and (ii) a blocked interaction with the catalytic sites in the subunit. Our study provides the basis to quantify with single-residue resolution the degradation of tau and other IDPs, their different isoforms, and posttranslationally modified variants and thus gain mechanistic insight into disease-associated accumulation of IDPs.

Unlabeled and 15N-labeled Tau protein (hTau40, UniProt ID 10636-8, 441 residues) were expressed in E. coli strain BL21(DE3) from a pNG2 vector (a derivative of pET-3a, Merck-Novagen, Darmstadt) in the presence of an antibiotic. In case of unlabeled protein, cells were grown in 1 to 10 liters of LB and induced with 0.5 mM IPTG (isopropyl--d-thiogalactopyranoside) at OD600 (optical density at 600 nm) of 0.6 to 0.8. To obtain 15N-labeled protein, cells were grown in LB until an OD600 of 0.6 to 0.8 was reached, then centrifuged at low speed, washed with M9 salts (Na2HPO4, KH2PO4, and NaCl), and resuspended in minimal medium M9 supplemented with 15NH4Cl as the only nitrogen source and induced with 0.5 mM IPTG. After induction, the bacterial cells were harvested by centrifugation, and the cell pellets were resuspended in lysis buffer [20 mM MES (pH 6.8), 1 mM EGTA, and 2 mM dithiothreitol (DTT)] complemented with protease inhibitor mixture, 0.2 mM MgCl2, lysozyme, and deoxyribonuclease (DNase) I. Subsequently, cells were disrupted with a French pressure cell press (in ice-cold conditions to avoid protein degradation). In the next step, NaCl was added to a final concentration of 500 mM and boiled for 20 min. Denaturated proteins were removed by ultracentrifugation at 4C. The supernatant was dialyzed overnight at 4C against dialysis buffer [20 mM MES (pH 6.8), 1 mM EDTA, 2 mM DTT, 0.1 mM phenylmethylsulfonyl fluoride (PMSF), and 50 mM NaCl] to remove salt. The following day, the sample was filtered and applied onto a previously equilibrated ion-exchange chromatography column, and the weakly bound proteins were washed out with buffer A (same as the dialysis buffer). Tau protein was eluted with a linear gradient of 60% final concentration of buffer B [20 mM MES (pH 6.8), 1 M NaCl, 1 mM EDTA, 2 mM DTT, and 0.1 mM PMSF]. Protein samples were concentrated by ultrafiltration (5 kDa Vivaspin from Sartorius) and purified by gel filtration chromatography. Last, the protein was dialyzed against 50 mM sodium phosphate (NaP) (pH 6.8).

20S proteasomes from T. acidophilum were expressed from pRSETA containing the bicistronic gene including psmA and psmB. Transformed BL21 cells were induced with 0.1 mM IPTG and incubated for 18 hours at 37C. Harvested cells were resuspended in 3 ml of lysis buffer (50 mM Na2HPO4 pH 8.0, 300 mM NaCl) per 1 g of cells and lysed with the French press. The lysate was incubated at 65C for 15 min. Heat-denatured proteins were removed by centrifugation at 30,000g at 4C. Polyethylenimine (0.1%, w/v) was added to the supernatant to precipitate contaminating nucleic acids. Precipitated nucleic acids were removed by centrifugation at 100,000g for 1 hour. The supernatant was subjected to differential precipitation with polyethylene glycol 400 (PEG; number signifies the mean molecular weight of the PEG polymer). PEG400 was added to a concentration of 20% (v/v) to the supernatant under stirring at 18C and incubated for 30 min. Precipitated proteins were removed by centrifugation at 30,000g for 30 min at 4C. The supernatant was then precipitated by raising the concentration of PEG400 to 40% (v/v). The precipitate of this step contained the 20S proteasomes and was recovered by centrifugation at 30,000g for 30 min at 4C and resuspended in purification buffer (0.05 M BisTris pH 6.5, 0.05 M K(OAc), 0.01 M Mg(OAc)2, 0.01 M -Glycerophosphate) containing 5% (w/v) sucrose, 10 mM DTT, and 0.01% (w/v) lauryl maltose neopentyl glycol (LMNG) on an orbital shaker at 18C. The resuspended material was loaded on 10 to 30% (w/v) sucrose gradients in purification buffer containing 5 mM DTT, which are centrifuged at 284,000g for 16 hours at 4C. Gradients were harvested in 400 l of fractions. SDS-PAGE was used to identify fractions containing 20S proteasomes. Selected fractions were pooled and precipitated by the addition of 40% (v/v) PEG400. After centrifugation (30,000g, 20 min), the supernatant was removed and the precipitate was resuspended in purification buffer containing 5% (w/v) sucrose, 10 mM DTT, and 0.01% (w/v) LMNG. The resuspended material was loaded on linear 10 to 40% (w/v) sucrose gradients in purification buffer containing 5 mM DTT, which are centrifuged at 284,000g for 18 hours at 4C. Fractions containing 20S proteasomes are yet again identified by SDS-PAGE, precipitated and concentrated by the addition of 40% PEG400, and resuspended in purification buffer containing 5% (w/v) sucrose and 5 mM DTT, yielding the final purified protein preparation at 26 mg/ml. Protein concentrations were determined by the Bradford assay (Bio-Rad, Munich, Germany) using bovine serum albumin (BSA) as a standard.

For grid preparation, a protein stock solution (6 mg/ml) was diluted to 0.25 mg/ml with standard buffer without sucrose. Glutaraldehyde was added to the diluted protein solution to a concentration of 0.1% (v/v). After incubation for 2.5 min at room temperature, the reaction was quenched by the addition of 50 mM l-aspartate (pH 6.5). A continuous carbon foil was floated on the protein solution for 1 min at 4C. A holey carbon copper grid was used to remove the continuous carbon foil from the protein solution. Excess liquid was removed with a tissue paper. Proteins were stained by floating the grid on a saturated uranyl formate solution for 1 min at 4C. Remaining staining solution was removed with a tissue, and the grid was dried under ambient conditions. Negative-stain EM images were taken with a Philips CM200 microscope (160 kV). Images were acquired at a magnification of 66,000. The pixel size corresponds to 3.34 per pixel. The TVIPS charge-coupled device camera was used to record the micrographs.

hTau40 was phosphorylated by CaMKII (recombinant human CaMKII alpha protein from Abcam) and GSK3 [recombinant human GSK3 beta protein (active) from Abcam]. The reaction was performed by mixing 0.2 mM hTau40 with 0.02 mg/ml kinase, 2 mM DTT, 2 mM ATP, 1 mM PMSF, and 5 mM MgCl2 in 40 mM Hepes (pH 7.4). In case of CaMKII, we additionally used 2 M calmodulin (bovine calmodulin, recombinant from Sigma), 1 mM CaCl2, and, in case of GSK3, 2 mM EGTA. The samples were incubated at 30C overnight and buffer-exchanged to 50 mM NaP (pH 6.8). Protein concentrations were determined by the Bradford assay using BSA as a standard.

For detection of hTau40 degradation products/fragments generated by the 20S proteasome (hTau40:20S molar ratio of 3:1), we used a 18% separating gel [ddH2O, 30% acrylamide, 1.5 M tris (pH 8.8), 10% SDS, 10% ammonium persulfate (APS), and tetramethylethylenediamine (TEMED)] and a 4% stacking gel [ddH2O, 30% acrylamide, 1 M tris (pH 6.8), 10% SDS, 10% APS, and TEMED]. For validation of hTau40 phosphorylation, we used a 12% separating gel and a 4% stacking gel.

hTau40 was incubated with 20S proteasome for 150 min at 37C and 1 day at 4C. The resulting reaction sample was in 50 mM NaP (pH 6.8). The buffer was exchanged to MS compatible sample buffer using Amicon Ultra centrifugal filters with a molecular weight cutoff of 3000. The filter was first washed using water. The reaction sample and 300 l of sample buffer [0.1% formic acid (FA)] were then added to the filter and centrifuged at 7500g for 30 min. After removing the buffer, 300 l of sample buffer was added and centrifuged for 30 min. The buffer exchange was then repeated one more time. Last, the samples were diluted to 100 ng/l for the following MS analysis.

The intact MS experiment was performed on Q Exactive HF-X2 (Thermo Fisher Scientific) coupled to a Dionex UltiMate 3000 UHPLC system (Thermo Fisher Scientific) equipped with a PepSwift Monolithic Trap Column [200 m inside diameter (ID) 5 mm] and a ProSwift RP-4H Monolithic Nano Column (100 m ID 25 cm). The flow rate was set to 1 l/min. Mobile phase A and mobile phase B were 0.1% (v/v) FA and 80% (v/v) acetonitrile (ACN), 0.08% FA, respectively. The gradient started at 20% B and increased to 50% B in 33 min and then kept B constant at 90% for 4 min, followed by re-equilibration of the column with 5% B. MS spectra were acquired with the following settings: microscans, 1; resolution, 120,000; mass analyzer, Orbitrap; automatic gain control (AGC) target, 3 106; injection time, 100 ms; mass range, 450 to 2000 mass/charge ratio (m/z).

hTau40 samples were incubated with 20S proteasome (molar ratio of 3:1) for different times (30, 90, and 150 min at 37C and, additionally, 48 hours at 4C). The samples were then analyzed by SDS-PAGE electrophoresis as described above. The two fragments (around 25 to 30 kDa) were carefully cut from the gel and used for in-gel analysis. The in-gel digestion of the two bands was performed using trypsin (Promega) to the gels. In the next step, the extracted peptides were desalted by using stage tips. In the last step, the samples were dried (SpeedVac) and readied for further analysis.

hTau40 was incubated with 20S proteasome (molar ratio of 3:1) at 37C for 3 hours before the analysis. The samples were precipitated by acetone and put at 30C overnight. Then, the samples were centrifuged at 14,000g for 10 min, and the supernatant was collected and dried. In the next step, contaminates were removed by the sp3 method, followed by direct injection into the mass spectrometer.

In-geldigested peptides were analyzed using an Orbitrap Fusion Tribrid (Thermo Fisher Scientific) instrument. In-solution samples were analyzed using Orbitrap Fusion Lumos (Thermo Fisher Scientific). Both instruments are coupled to a Dionex UltiMate 3000 UHPLC system (Thermo Fisher Scientific) equipped with an in-housepacked C18 column (ReproSil-Pur 120 C18-AQ, 1.9 m pore size, 75 m inner diameter, 30 cm length, Dr. Maisch GmbH). Both Orbitrap Fusions (Tribrid and Lumos) were operating in data-dependent mode for MS2. Dried samples were resuspended in 5% ACN, 0.1% FA. Samples were centrifuged for 10 min at 14,000g, and the supernatants were transferred to new sample tubes. In both cases, the flow rate was set to 300 nl/min. Mobile phase A and mobile phase B were 0.1% FA (v/v) and 80% ACN, 0.08% FA (v/v), respectively. The gradient in Orbitrap Fusion Tribrid (in-gel samples) started at 10% B and increased to 42% B in 43 min and then kept B constant at 90% for 6 min, followed by re-equilibration of the column with 5% B. MS1 spectra were acquired with the following settings: resolution, 120,000; mass analyzer, Orbitrap; mass range, 380 to 1500 m/z; injection time, 50 ms; AGC target, 4 105; S-Lens radio frequency (RF) levels, 60; charge state, +2 to +7; dynamic exclusion after n time, n = 1, dynamic exclusion duration = 60 s. MS2 parameters were as follows: first mass, 120; activation type, higher-energy collisional dissociation (HCD); collision energy, 35; Orbitrap resolution, 30,000; maximum injection time, 250 ms; AGC target, 100,000. The gradient in Orbitrap Fusion Lumos (in-solution samples) increased to 30% B in 42 min and further to 40% B in 4 min and then kept B constant at 90% for 6 min, followed by re-equilibration of the column with 5% B. MS1 spectra were acquired with the following settings: resolution, 120,000; mass analyzer, Orbitrap; mass range, 350 to 1600 m/z; injection time, 50 ms; AGC target, 5 105; S-Lens RF levels, 30; charge state, +2 to +7; dynamic exclusion after n time, n = 1, dynamic exclusion duration = 30 s. MS2 parameters were as follows: first mass, 120; activation type, HCD; collision energy, 30; Orbitrap resolution, 15,000; maximum injection time, 120 ms; AGC target, 100,000.

Thermo Proteome Discoverer (2.1.0.81) was used for database searching. In Proteome Discoverer, the Sequest HT, fixed value peptide spectrum match validator, and Precursor Ions Area Detector nodes were used. Parameters for database searching were as follows: the hTau40 protein sequence (P10636-8) was downloaded from Swiss-Prot. Mass tolerance for precursors and fragment ions was set as 10 and 20 ppm, respectively. Maximal missed cleavage was 4. Dynamic modifications were set as oxidation (M) and acetylation (protein N terminus). For in-gel samples, fixed modification was carbamidomethylation (C). Trypsin was used as the enzyme, and its specificity was set as semi-specific. For in-solution sample, no enzyme was set. For precursor ions area detector, mass precision was 2 ppm. Only the peptides that were identified with high confidence were used in this study. For in-solution samples, the peak area of precursors was used for quantification of the identified peptides.

The peptide VYKPVDL was synthesized as trifluoroacetic acid salts by GenScript, and the stock solution (1 mM) was made in 25 mM Hepes (pH 7.4). To test whether the peptide can aggregate into amyloid fibrils, we used 50, 100, and 150 M of the peptide in 25 mM Hepes (pH 7.4). The stock solution of ThT (purchased from Sigma) was prepared in ddH2O, and for the binding assay, 50 M was used. When heparin (~20 kDa, Roth) was added to the sample, the molar ratio of the peptide to heparin was 4:1. ThT fluorescence was then measured with excitation at 440 nm and emission at 482 nm at 37C using a multimode microplate reader (Spark 20M, TECAN).

2D 1H-15N HSQC and 3D spectra (HNCO and HNCA) of hTau40 and Tau(1239) were acquired at 5C on a Bruker 800 MHz spectrometer equipped with triple-resonance 5-mm cryogenic probe. The protein concentration was 125 M in 50 mM NaP buffer (pH 6.8), 5% D2O, 0.1% NaN3, and 50 M dextran sulfate sodium. Spectra were processed with TopSpin 3.5 (Bruker) and analyzed using Sparky.

NMR degradation experiments with 20S proteasome involving hTau40, phosphorylated hTau40, and hTau40 in the presence of the proteasome inhibitor were acquired and processed as explained above. 2D 1H-15N HSQC spectra were recorded for 15N-labeled hTau40 and 20S proteasome in a molar ratio of 4:1 in 50 mM NaP buffer (pH 6.8) and 10% D2O. The dead time between mixing hTau40 and 20S proteasome and starting the first HSQC experiments was ~30 min.

To study the kinetics of the degradation of hTau40 by the 20S proteasome, 60-min HSQCs were measured every hour during the first 24 hours and then for 180-min HSQCs every 3 hours (for a total of 38 measurements) up to 66 hours. In case of the sample with the inhibitor as well as the phosphorylated samples, 180-min HSQCs were recorded every 3 hours for a total of 22 measurements (66 hours). For our control sample, we used the proteasome inhibitor oprozomib (ApexBio), which was incubated for 2 hours at 37C in 250 molar excess before the experiment.

Peak intensities were extracted from a series of 1H-15N HSQC datasets at predetermined time intervals. After peak assignment with the software Sparky, the peak intensities were normalized with respect to the initial peak intensity for each residue, taking into account the duration of each HSQC. A residue was excluded from plotting and further analysis if a consecutively recorded peak intensity increased to more than 115% of the relative intensity of the preceding measurement. Such an increase in peak intensity when compared to the preceding measurement can arise from more favorable relaxation properties in the generated peptides when compared to full-length tau. In addition, peak overlap can potentially cause fluctuating intensities.

The peak intensities at all recorded times of the remaining (i.e., not excluded) residues were analyzed by fitting to first-order decay kinetics via linear regression of the data with respect to the analytic solution of the normalized first-order decay model. The fitted first-order decay reaction constants were plotted for all nonexcluded residues of hTau40. The statistical uncertainty in the determined degradation rates expressed in terms of SDs of fits was estimated as follows. For each sample, we randomly excluded five (in case of samples hTau40 + 20S in molar ratios of 4:1 and 4.5:1) or three (in case of samples hTau40 + 20S + inhibitor, hTau40 + CaMKII + 20S, and hTau40 + 20S + GSK3) intensity profiles collected at the various time intervals from the fitting procedure and repeated this procedure 20 times. The selection was performed by randomly drawing five (three, respectively) numbers from a uniform distribution over all profiles measured at different time intervals, and the fitting procedure was carried out on each of these subsamples and each amino acid residue. From the 21 fits per residue obtained this way (20 undersampled plus 1 fit based on all measured profiles), we calculated the sample SD and depicted it as error bars. The plots depicting degradation rates were plotted as the full-data fit (declared here as the mean estimated value) plus/minus the SD. In addition, we determined the Pearson correlation coefficients for all respective fits, which are encoded in the color. Fits with an incorrect sign of (i.e., implying an incorrect/unphysical trend) were excluded from the plot.

Acknowledgments: We thank N. Rezaei-Ghaleh for help with NMR experiments and the Max Planck society for support. Funding: The financial support from the German Research Foundation (DFG) through the Emmy Noether Program GO 2762/1-1 (to A.G.) is acknowledged. P.F. is supported by a Manfred-Eigen-Fellowship from the Max Planck Institute for Biophysical Chemistry. M.Z. was supported by the advanced grant 787679-LLPS-NMR of the European Research Council. Author contributions: T.U.-G. performed tau phosphorylation, NMR experiments, and data analysis. P.F. and K.-T.P. performed MS and data analysis. A.I.d.O. analyzed Tau(1239) and performed NMR experiments and K18 degradation. F.H. prepared 20S proteasome. A.G. performed NMR data analysis. M.-S.C.-O. prepared Tau(1239). A.C. supervised 20S preparation. H.U. supervised MS. E.M. and M.Z. designed the study. The manuscript was written through contributions of all authors. Competing interests: The authors declare that they have no competing interests. Data and materials availability: The MS proteomics data have been deposited to the ProteomeXchange Consortium via the PRIDE partner repository with the dataset identifier PXD015349. The chemical shifts of Tau(1239) were deposited in the BMRB (identifier: 28065). All data needed to evaluate the conclusions in the paper are present in the paper and/or the Supplementary Materials. Additional data related to this paper may be requested from the authors.

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Proteasomal degradation of the intrinsically disordered protein tau at single-residue resolution - Science Advances

6 Ways You Didn’t Realise Lockdown is Affecting your Body – Thrive Global

Youre stuck at home.

Youve tried a million ways to fill your time and be productive. Baking, reading, gardening, exercise, social media, name it. But something still doesnt feel quite right.

Sound familiar?

Well, theres a good chance that something actually isnt quite right. Staying indoors for extended periods of time can have grave effects on your body.

Spending most of your time indoors is now the new reality. Amid the devastating Coronavirus pandemic, over 100 countries enforced full or partial lockdown measures as of March 2020. That means that for most of us, our lives have been uprooted and moved to the confines of our homes.

Among all these changes, have you ever stopped to wonder how lockdown is changing your very physical structure and health?

The way your brain works is altered when put in prolonged confinement. Do you struggle to remember what day it is? Cant understand how a month is taking so long to end or ending too fast? Our brains are wired to rely on structure and routine to keep in touch with the world around us, and when we lose that, our perception of time goes into disarray.

For most people, mental health has also taken a huge hit. A recent study showed that stress levels for the average adult, have gone up by almost 50 per cent during the coronavirus pandemic. Those with pre-existing mental disorders like anxiety and depression tend to have them aggravated in this period, and a lot of people are developing them for the first time amid global trauma and panic.

Online counselling and therapy are quickly becoming necessary tools to manage mental health while social distancing. Maintaining a generally healthy lifestyle and keeping in touch with loved ones can also help during these difficult times.

The constant outpour of information from news media is also bound to lead to emotional and mental exhaustion. A good way to handle this is to limit the number of times you access the news to once or twice a day, to prevent panic and mental overload.

If youre anything like me, youve decided to take advantage of the extra time at home by earning money or studying online. This probably means hours at your computer working. While this is good, like me, it could be killing your back. Bad posture and remaining in any given position for hours on end on a regular basis puts a strain on your body and spine. The result? Back pain and discomfort.

Most back pain can be alleviated with regular stretching, back exercises and monitoring your posture and how you sleep.

Are you suddenly tossing and turning at night? Or you fall asleep at the drop of a pin? This may be caused by the disruption in your circadian clock. This is basically the biological rhythm that signals to your body when its daytime or nighttime, and therefore when to sleep. This clock is greatly determined by when and how much youre exposed to light.

So if you spend all day in a dimly lit room, and all night in an overly bright room, your sleep cycle is likely to be affected. Getting sufficient light in the morning and darkness before bedtime can help manage this. Otherwise, you are likely to sleep poorly or even get a circadian rhythm sleep disorder.

Do you know what sleep and digestion have in common? The circadian clock. These three factors affect each other and any significant change in one could affect the other two.

Apart from affecting sleep, our biological clock affects the functions of organs like the gut and the liver. It also determines your metabolism. Having constant bad sleep can also cause gastrointestinal problems, as well as affect your liver and gall bladder.

It is important to regulate your light exposure, sleep and maintain healthy eating habits to keep these three factors balanced.

A lot of people rely on everyday movement like walking as their main exercise. As a university student, before lockdown, I walked a lot. To class, to my hostel, all over campus, and almost anywhere near enough so that I could save a buck.

Without school or work, many of us are struggling to keep in shape within the confines of our homes. But theres much more to it than just gaining a little flab here and there or a few inches around your waist.

An inactive lifestyle makes you lose muscle strength in the long run. This doesnt mean you need to have been a beefcake or a bodybuilder to be affected. Even for regular schmegular people, you can lose a significant amount of muscle mass and endurance just by sitting around all day. So push yourself and try to keep up with an exercise routine, or youll become weaker in a very literal way.

The Coronavirus isnt the only health risk you should be wary of. You may be surprised to hear that stress and chronic loneliness can weaken your immune system.

For a lot of individuals under lockdown alone, varying degrees of loneliness are a daily reality. Human beings are social creatures. It turns out that what we all feared is true: people need people. On a deep, biological level.

Additionally, the World Health Organisation warns that a leading cause of disability and disease is physical inactivity. A prolonged sedentary lifestyle can increase your chances of contracting pretty much any disease, from diabetes to heart complications. So if youve decided to dedicate the rest of 2020 to being a couch potato, you risk contracting a whole host of illnesses during the lockdown.

It is important to remember that lockdowns exist for a good reason. Though staying indoors is frustrating, I know, its important to follow the lockdown regulations in your country as best as you can. It will help us eradicate the virus faster, and prevent it from spreading and hurting the vulnerable.

Almost all physical complications from lockdown can be mitigated with exercise, a good diet, and structure. It is important to create a sense of routine in your life if you dont want your days to blur into each other. Take advantage of technology to keep in touch with your loved ones and people you share interests with. This will help stave off loneliness and keep you grounded in reality.

For more severe cases, always contact the health authorities nearest to you.

Remember; the pandemic has overturned a lot of lives and its perfectly normal to have some difficulty adjusting. Dont be too hard on yourself.

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6 Ways You Didn't Realise Lockdown is Affecting your Body - Thrive Global

CBD The Holy Grail of Health and Wellness – SWAGGER Magazine

Swagger Magazine is excited to present our latest feature taking a deep dive into everything CBD. We have sampled a wide selection of gummies, creams, cigars, skincare routines, male performance capsules, coffee, sprays, first aid, and roll-ons. You name it; we have tried it in order to bring you the best of every form of CBD imaginable. CBD has numerous health benefits to those who use it infrequently or as part of a wellness routine. CBD or cannabidiol is a molecular compound found in cannabis and hemp plants. Backed by scientific evidence, the benefits of CBD are numerous and widely renowned. CBD can relieve pain, anxiety, and depression, reduce acne and further studies are ongoing into helping to relieve symptoms of cancer and neurogenerative diseases such as Alzheimers. Research suggests that CBD modulates many physiological functions in the brain and body through the endocannabinoid system and other intrinsic mechanisms. Use CBD for health ailments and peace of mind. It is important to note if you are having any severe and recurring health problems, you should always speak with your doctor to find the root of the problem. Available to anyone now, CBD can be used safely and effectively as part of a long term treatment plan discussed with your doctor or your own at home natural wellness strategy. Read along for Swaggers top picks and information on CBD products to try.

You may find it nearly impossible to navigate the winding labyrinth of online information about CBD. Early research on the cannabis-derived substance points to a range of possible benefits. But some CBD disciples and unscrupulous companies twist this information into wild claims.From CBD oil tinctures and vape juices to drinks and snacks, its challenging to figure out where to start. To make matters worse, there are thousands of brands vying for your attention.But were going to make this easy for you. Start with these 300 mg CBD gummies from cbdMD perfect for beginners and experts.

There are endless CBD products to choose from, and many provide incredible wellness support. But gummies represent an easy and most pleasant way to start your CBD journey. Theyre convenient, they allow for adjustable serving sizes, and they make taking CBD a far more enjoyable experience than other methods. For instance, some of the biggest complaints consumers make about CBD oil tinctures center around undesirable flavors and oily consistency.But who doesnt like deliciously sweet gummies? cbdMDs CBD gummies are a favorite among CBD enthusiasts. They recently won the award for Best CBD Gummies in a poll of the largest CBD users group on Facebook.Its also worth mentioning that cbdMD offers CBD-infused gummies, while many other companies simply apply a CBD coating. Thats a crucial distinction since the CBD crystals can fall off of coated products.

CBD, short for cannabidiol, comes from various species and strains of cannabis. Its typically most abundant in hemp strains of Cannabis Sativa L.Not to be confused with marijuana, which is still illegal in the United States, hemp is legally defined as cannabis that contains 0.3 percent THC or less. THC is the compound in marijuana that causes its intoxicating effects.CBD is non-psychoactive and does not cause impairment.While many people tout CBD as a wonder in the everyday wellness space, its best to think of CBD as a way to support a healthy lifestyle as opposed to a cure-all for a wide range of health concerns. For instance, you wouldnt expect to experience muscle gains by taking protein supplements, but never working out and eating junk food. So if you follow a smart diet, exercise regularly, and engage in healthy sleep routines, youll get the most out of your CBD experience.Most experts also suggest a low and slow method for starting CBD. To find the correct serving for your individual needs, start with a small amount of CBD daily, then increase the serving size until you see optimal results.

cbdMD truly stands out among all of the other options out there.For one, their prices rank among the best in the industry, and many pro athletes have stepped forward to endorse cbdMD. But more importantly, theyre also committed to superior quality and safety. cbdMD has recently discovered it is one of only two CBD companies out there that have achieved independent registration for good manufacturing practices (GMP) through NSF International.And while that may sound like a bunch of industry nonsense, its incredibly important. It means that cbdMD meets or exceeds all federal GMP standards for dietary supplements, and they can prove it. Currently, thats a rare achievement in the CBD industry.

While adverse reactions to CBD are not commonly reported, its smart to speak with your doctor before using any wellness supplement. Its especially important to speak with a physician if you have underlying health problems or take prescription medication.

In botany, a calyx [kay-liks, noun] is the sepals of a flower forming a whorl that encloses the petals and creates a protective layer around a flower in the bud. We see a connection between the purpose of a calyx and the properties of the cannabidiol (CBD) molecule. At Calyx Wellness, they capture the essence of these qualities by doing the same for their community, being a trusted provider of hemp-derived CBD infused products that have been developed to harvest, maintain and protect good health. In paying homage to wellness, Calyx believes in the protection of wellness itself.

Calm CBD Spray consists of 600mg of CO2 extracted CBD isolate from certified organic, non-GMO hemp plants with an infused flavor sensation. This application method provides convenient, on-the-go dosing with 6mg per spray, also providing flexibility to get a precise read on what dosage works for their unique body chemistry and bio-availability. CBD works within your endocannabinoid system to encourage homeostasis within the body, making it an effective natural treatment for a wide variety of ailments: mental health, pain management, and digestive safekeeping. CBD is a natural potent anti-inflammatory, antioxidant, and neuroprotectant. This is holistic self-care, maintenance, and regeneration.

Wellness lives in the Calyx community. It is a complex and multilayered experience. There are dimensions to wellness social, emotional, spiritual, environmental, intellectual, and physical. Calyx believes hemp and CBD can touch upon all of these areas. Calyx Wellness consistently aims to be a channel for funneling the versatile benefits of hemp to our consumer circle. Amazing things are happening here, and Calyx wants to invite everyone to join in becoming part of it.

Joe Daddy Burt Burton was a leading Kentucky hemp farmer in the 1930s and 40s. He also ran a barge on the Kentucky River from Madison County to Woodford County, moving his and other farmers harvested hemp for processing near Versailles. Known for never cutting corners and always doing it right, Daddy Burt wascommissionedby the Governor of Kentucky to increase his operations and assist Kentucky farmers in growing hemp during the World War II Hemp for Victory campaign of 1942.

To continue his great-grandfathers legacy, Bob Estes founded Daddy Burt Hemp Co. in the Bluegrass State. It is of great importance that our products are derived from hemp grown in the sunshine of Kentucky, Estes said. The healing and wellness comments from our customers is gratifying to me personally. Bob Estes gives accolades to the Kentucky Department of Agriculture for initiating Kentuckys hemp program. Farmers from other states are coming into Kentucky to model our craft of cutting-edge genetics, cultivation, innovative harvesting, and rigorous product quality control program.

Daddy Burt Hemp Co. is recognized by the U.S. Hemp Authoritys Official Certification for hemp processors/manufacturers. The voluntary certification program demonstrates a commitment to working with Congress, regulatory agencies, and law enforcement at a time when the Food and Drug Administration continues its evaluation of how
to handle hemp products.

Bob Estes is excited tocarry onhis great-grandfathers legacy of hemp production in a new era and to be on the front of the industry. Central Kentucky is the center of unprecedented growth in farming and manufacturing for this revived crop, he said. I believe Daddy Burt would be pleased with the quality we are producing. With great respect to Joe Daddy Burt Burton, Daddy Burt Hemp Co. stands committed to offer products of superior quality by never cutting corners and always doing it right.

At Swagger, we recommend you try the Daddy Burt Hemp Co Rejuvenating Lotion and Muscle and Joint Cream. Their smooth non-greasy and effective formulas make this company our choice for topical applications of CBD.

Acme 420 was created in 2009 by Andy Scheer and their family. Andy Scheer, the creator of the Magar (the Original Cannagar / Marijuana Cigar), was asked to produce Magars to be sold to the public when it became legal in Colorado to do so. Up till then, since 1973, the Magars were made and given as gifts only to close family and friends. By 2010 Acme 420 was producing Magars for sale to Medical Marijuana Patients at Lincoln Herbal Dispensary in Denver. Acme 420 snowballed by 2012. Magars were in dispensaries all over the state in approximately 100 locations. Speed forward to 2018, Acme 420 had created the fully legal Hemp Cigar version of the Magar under the name of Hegar through their sister company Acme Hemp Labs.

Acme Hemp Labs hemp cigars are 100% hemp-based cigars, meaning they are not a blunt, and they are not a wrap; they are also NOT a palm leaf knock off. Hegars are completely wrapped fully with hemp leaf around high CBD hemp flower, reaching up to 24%~. Hegars have gained a vast internet response and testimonials over the last couple of years. Testimonials like Cari Carmona from High Times saying this about Acme Hemp Labs Hegar:

thanks again for the Hemp Cigar! It was so great, and you wouldnt be able to tell the difference honestly if no one told you it wasnt THC. Wow-what an amazing product you have

Acme Hemp Labs has created a unique opportunity to socialize and medicate.

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This daytime moisturizer contains Trehalose, Galactorabinan, and Scendesmus Rubescens Extract to work together to provide a physical barrier against harmful polluting agents. This helps to neutralize and strengthen the skin from damage and premature aging. The moisturizer also contains Hemp Seed, CBD, Jojoba, Shea, Green Tea, Chia Seed, and Marshmallow Root extracts. Rich in antioxidants and nourishing fatty acids, these ingredients form a protective seal over the skins surface to protect you from the damaging effects of the environment.

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A cocktail of natural Hemp Oil, CBD, Squalene, Sweet Almond Oil, Milk Thistle, Borage Oil, Elderflower, Tamanu Oil, Camellia Oil, Rose Hips, and Evening Primrose Oil. These ingredients are rich in Omega-3, 6 and 9 fatty acids, vitamins, and antioxidants that fortify and strengthen the natural skin barrier while trapping in extra nourishment and moisture retention. This serum provides calmness, smoothness, protection, clarity of skin tone resulting in an overall healthy youthful glow.

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KULCBD Tincture

This special Tincture contains 800 mg of Full Spectrum hemp-derived cannabidiol extract, essential oils, and potent terpene plant extracts blended perfectly for maximum effectiveness. MCT oil is effortlessly absorbed by the body, making it an excellent carrier for CBD Oil.

Using a skincare system is essential because it assures that all of the ingredients of each product works in harmony without interference with the next. This minimalist line contains ingredients that will benefit every skin type. Order yoursto begin the most luxurious skincare regime your face has yet to experience.

That concludes our roundup of the best products and most diverse modes of taking CBD out there. The verdict is in and CBD is officially a beneficial health and wellness product. Now its just up to you to figure out how youd like to take it in. Look out for the Swagger social media contest to win your own CBD products to try. Welcome to the holy grail.

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CBD The Holy Grail of Health and Wellness - SWAGGER Magazine

How Taiwanese death rituals have adapted for families living in the US – Jacksonville Journal-Courier

Pei-Lin Yu, Boise State University

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Pei-Lin Yu, Boise State University

(THE CONVERSATION) Taiwanese people living in the United States face a dilemma when loved ones die. Many families worry that they might not be able to carry out proper rituals in their new homeland.

As a biracial Taiwanese-American archaeologist living in Idaho and studying in Taiwan, I am discovering the many faces of Taiwans blended cultural heritage drawn from the mix of peoples that have inhabited the island over millennia.

Indigenous tribes have lived on the island for 6,000 years, practicing their diverse ancient traditions into the modern day. Chinese sailor-farmers arrived during the Ming Dynasty 350 years ago. The Japanese won a naval battle with China and governed Taiwan as a colony from 1895 to 1945. Today, Taiwan is a vibrant democracy, albeit with contested sovereign status. Peoples from every corner of the planet visit, work and live in Taiwan.

Language, religion and food from all these traditions can be encountered in the cities and villages of Taiwan today. Multiple beliefs and customs also contribute to the rituals Taiwanese people conduct to send family members into the afterlife.

Death rituals

Taiwans death rituals offer a bridge with the afterlife that stems from multiple spiritual sources. Buddhists, who make up 35% of Taiwans population, believe in multiple lives. Through faith and devotion to Buddha and the accumulation of good deeds a person can be freed from the cycle of reincarnation to achieve nirvana or a state of perfect enlightenment.

This belief is fused with elements of the islands other belief systems including Taoism, Indigenous spirituality and Christianity. Together, they form death customs that showcase Taiwans multiculturalism.

In the streets of Taiwans metropolises and villages alike, temples, churches and wooden ancestor carvings invite one to contemplate eternity while the odors of nearby food vendors such as stinky tofu, a local delicacy tempt people to pause and enjoy earthly delights afterward.

The rituals associated with passing from this life include cemetery burial or traditional cremation practices. The dead are cremated and placed in special urns in Buddhist temples.

Another rite involves burning of what are known as hell bank notes. These are specially printed non-legal tender bills that may range from US$10,000 to several billions.

On one side of these notes is an image of the Jade Emperor, the presiding monarch of heaven in Taoism. These bills can be obtained in any temple or even 7-Eleven in Taiwan. The belief is that the spirits of ancestor might return to complain if not given sufficient spending money for the afterlife.

Adapting in America

My Indigenous great-great-grandmother married a Chinese man and her great-grandson my father grew up speaking a typical blend of languages for the 1950s: the local dialect, Hokkien, as well as Japanese, Cantonese and Mandarin. Arriving in the U.S. at the age of 23 to study electrical engineering, my father mastered English quickly, married my Euro-American mother, and raised a family in the American West.

Taiwanese people living in America often cannot participate in the rites of mourning and passage conducted back home because they do not have time or money, or recently, pandemic related travel restrictions. So Taiwanese Americans adapt to and sometimes, accept the loss of these traditions.

When my Taiwanese grandmother, whom we affectionately called Amah, passed away in 1987, my father was unable to return home for the Buddhist ritual organized by his family. Instead, he adapted the Tou Qi, pronounced tow chee usually conducted on the seventh day after death.

In this ritual, it is believed that the spirit of the recently deceased revisits the family for one final farewell.

My father adapted the ritual to a modern U.S. suburban home: He filled our dining room with fruits and cakes, as my Amah was a strict Buddhist vegetarian and enjoyed eating cakes. He put pots of golden chrysanthemums on the table and incense whose smoke is believed to carry ones thoughts and feelings to the gods.

He then opened every door, window and drawer in our house, as well as car doors, and the tool shed to ensure that our grandmothers spirit could visit and enjoy the food with us for the last time. He then settled in for an all-night vigil.

After helping Dad with preparations, I returned to my small apartment across town, placed flowers and fruit and a candle on the kitchen table, opened the windows and doors and sat through long dark hours of my own small vigil.

I reflected upon the memory of my grandmother: a petite woman who raised six children during World War II by hiding in the mountains and teaching them to forage for snails, rats and wild yams. Her children survived, got educated, and traveled the world. Her American grandchildren learned how to stir fry in her battle-scarred wok, lugged all the way to the U.S. in a suitcase, and peeked curiously as she performed Buddhist prayers each morning in front of the smiling deity.

My vigil ended with the rising of the sun: the candle burnt out, the flowers drooped, and the fragrance of the incense faded. My grandmother, whose name in translation is Fairy Spirit, had eaten her fill, and said her goodbyes.

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How Taiwanese death rituals have adapted for families living in the US - Jacksonville Journal-Courier

From James Gunn to Danny Boyle: The 10 best horror films of the 2000s – Far Out Magazine

Once the horror genre had been slapped across the face by the financial success of The Blair Witch Project there was no going back. Cropping out from the darkest corners of small-town America and cinema worldwide came replicas and rip-offs, some of which were great, most of which were almost unwatchable.

New technologies saw a horror ascension, giving many outside the studio system the chance to create and explore the genre without the need for large budgets and effects. Though despite this, the bizarre cinematic zeitgeist of the new millennium was for gore in extremity. James Wans Saw franchise rolled out seven films across the decade, each as absurd as the last, the culmination of which ended in 3D version, sending copious limbs toward the audience for our viewing pleasure. This was joined by the comparatively short lived Hostel series, all whilst across the European pond, new French extremity was also proving popular taking the audiences violence tolerances to new heights with 2007s Inside, pushing the sub-genre to its very limits.

This gave an interesting tone to horror in the 2000s, where themes, cultures and subgenres collided, here are the best and most interesting from 2000-2010.

Raimis first real return to his self-made horror-slapstick sub-genre since his iconic Evil Dead trilogy is a wild crowd-pleaser, mixing disturbing satanic context with sickeningly gory goo and guts seamlessly.

For Rami, the director approached Drag me to Hell with a new direction in mind, aiming to make the film rated PG-13 and moving slightly away from the gore-driven content: I didnt want to do exactly the same thing I had done before, he said.

The comedy is perfectly compiled, fun and totally over the top yet strangely still very disturbing, a skill that Raimi and few others have ever mastered.

The most infamous film of new French extremity, Martyrs brings untold nastiness to the mainstream fold, encased within a story which is inarguably original and strangely insightful.

Starting off as a good old revenge thriller, Martyrs quickly descends into something far more deprived at around the halfway mark once a girl seeking payback for her disturbing childhood finds herself in an inescapable trap. The worst date night movie.

A spiritual spin-off to 2000s Ringu, Pulse played off similar fears of technology at the time, focusing on PCs and the internet, lumbering pieces of bewildering equipment connected to an ethereal otherworld.

The film follows a group of young Japanese residents when they believe they are being tailed by dead spirits, and haunted through the screens of their computers.

Like many Asian horrors, Pulse brings ancient evil to contemporary life, unsettled spirits terrifyingly realised as malevolent forces, formed together within a gripping mystery of genuine terror.

Better known for his recent adventures with the Guardians of the Galaxy, James Gunn was once a more altogether bizarre writer and director.

His first fully helmed project, Slither (2006), brought body-horror to the contemporary fold. An ode to the ooze and gunk of Sam Raimis Evil Dead trilogy and 1989s Society, Slither is an overlooked release that perfectly fuses intense horror and gross-out comedy for a highly enjoyable, stomach churning watch.

Spawning sequels, spin-offs, remakes, restorations and re-releases, Ringu and its following series has become a horror trailblazer for all things grungy, supernatural and long-black-haired.

Ringu takes a traditional Japanese horror, rooted in fears of vengeful and unsettled spirits, and merges this with the paranoia of the turning millennium. Ugly, unfinished and bulky technology, inhabit ancient spirits, making a generation question just how trustworthy the white noise flicker of their TV truly was.

Part monster film, part a claustrophobics worst nightmare, the descent is a cinematic achievement on the smallest scale. Shot in very limited, tight spaces, the underground world of the descent was shot largely on a set, though this is never made obvious.

Horror is at its best when its at its most simple, with the Descent playing on the same fears as the unknown fears of a gloomy forest, though replacing this overused cliche for the depths of some underground caves. Its a horrible, highly uncomfortable watch.

In the midst of the vampire renaissance in the mid-2000s, Let the Right One in appeared as the dark and twisted counterpart to the cultural sweetheart, Twilight. Instead the film created a smaller cultural rejuvenation of its own, bringing dark Nordic drama to the forefront of mainstream entertainment.

Following a downtrodden, quiet boy who finds young love in a mysterious girl new to the community. Deftly transitioning between quiet drama and brutal, unforgiving horror, Let the right one in, set a new president for sophisticated contemporary horror.

The idea of a zombie pre-millennium was more of a nuisance than a terrifying threat. Something that would knock all your furniture over rather than aim for the jugular.

28 days later would change all that, giving an infected sub-category to the zombie genre, and spawning a whole movement of zombie enthusiasts. Its now iconic opening sequence, stalking the ghostly Cillian Murphy around Londons desolate streets, sets a pessimistic benchmark for the rest of the film, a drab, realistic and highly entertaining depiction of viral infection.

Takashi Miike isnt unfamiliar to the explicitly disturbing, renowned for his frank and blunt approach to sex and violence. Audition is no different, taking the word disturbing to new cinematic heights, in the tale of a widower auditioning local women to be his new wife.

Its a slow burner which patiently builds a gripping drama, whilst behind the curtain crafting something far more sinister. Delivering the climax with a devastatingly uncomfortable blow.

With the help of Danny Boyles 28 days later and Oren Pelis Paranormal Activity, Rec took 21st-century innovations in horror and formed together with its own ingenious take on the genre.

Truly innovative, Rec plays out in real time following a TV reporter and a group of firefighters who report to a mysterious disturbance at a block of flats. What conspires to be the result of an occult medical science, Rec spirals into a grungy, dirty take on the infected sub-genre.

A tangible panic and urgency maintaining you glued into position for 80 minutes.

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From James Gunn to Danny Boyle: The 10 best horror films of the 2000s - Far Out Magazine

Reviewing the legacy of racist scientists – swissinfo.ch

Swiss psychiatrist Eugen Bleuler coined several now-common psychological terms such as schizophrenia, autism and ambivalence. He also believed mental and physical cripples should be sterilised in order to preserve racial purity. At a time when controversial historical figures are increasingly under the microscope, how should we judge scientists like Bleuler?

Born in London, Thomas was a journalist at The Independent before moving to Bern in 2005. He speaks all three official Swiss languages and enjoys travelling the country and practising them, above all in pubs, restaurants and gelaterias.

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Swiss individuals and institutions helped produce the toxic waste of scientific racism and played a leading role in international eugenics, says Pascal Germann, an expert on the history of eugenics and racism at the University of Berns Institute for the History of Medicine.

In other words, they didnt merely follow the zeitgeist but actively shaped these ideologies and practices of exclusion. This should be a topic in schools and universities.

Paul Eugen Bleuler (1857-1939) was born and died in Zollikon, near Zurich.

His sister, Pauline, five years his elder, had a psychiatric disorder.

His wife, Hedwig Bleuler-Waser, was one of the first women to receive her doctorate from theUniversity of Zurich. She founded the Swiss Association of Abstinent Women.

Bleuler was an early proponent of the theories ofSigmund Freud.

In 2000, the asteroid (11582) Bleuler was named after him.

Bleuler, director of the Burghlzli psychiatric hospital in Zurich from 1898 to 1927, was a reformer. He took his psychotic patients seriously, focused on personal treatment and pushed for improvements in conditions. He championed a community environment for patients rather than institutionalisation, and he avoided the use of straitjackets where possible.

However, his theory, and that of other psychiatrists, that undesirable behaviour was genetically transmitted was used to justify forced sterilisation and castration.

Writing in his seminal study of 1911, Dementia Praecox, or the Group of Schizophrenias, Bleuler noted that castration, of course, is of no benefit to the patients themselves. However, it is to be hoped that sterilisation will soon be employed on a larger scale for eugenic reasons.

In the same article he claimed that most of our worst restraining measures would be unnecessary if we were not duty bound to preserve the patients lives which, for them as well as for others, are only of negative value.

In 1924 Bleuler wrote in the Textbook of Psychiatry: The more severely burdened should not propagate themselves If we do nothing but make mental and physical cripples capable of propagating themselves, and the healthy stocks have to limit the number of their children because so much has to be done for the maintenance of others, if natural selection is generally suppressed, then unless we will get new measures our race must rapidly deteriorate.

This appeal for new measures was soon answered in Europe and the United States by various laws permitting compulsory sterilisation or worse, although murder was spun as euthanasia or mercy killing.

Eugen Bleuler was an exponent of the eugenics movement, a scientific and political movement aimed at improving the genetic make-up of populations. To this end, it called for interventions in human reproduction and sexuality. People who were considered genetically unhealthy and inferior were to be excluded from reproduction, while the reproduction of healthy and valuable parts of the population was to be encouraged, Germann says.

Although eugenics was accompanied by a rhetoric of exclusion and hardness, it gained its persuasive power through a positive message: disease and suffering were to be prevented, health was to be promoted. In this respect, eugenics can be placed in the context of modern health efforts which aimed to improve life.

Germann points out that eugenics was also a modern movement because it was strongly based on the latest scientific findings and technology. These ambivalences must be stressed in order to understand why eugenics had such a strong appeal to so many eminent scientists and physicians, he says.

In Switzerland forced sterilisations took place throughout the 20th century. According to a 1991 study by the Swiss Nursing School in Zurich, 24 mentally disabled women aged 17-25 were sterilised between 1980 and 1987. In addition, the story of the Swiss gypsy people, known as the Jenisch, exposed a calculated policy of Nazi-style eugenics carried out behind closed doors well into the 1970s.

Eugenics was an international movement that was capable of connecting to a wide variety of political ideologies and had very different manifestations: there was not only fascist and nationalist eugenics, but also liberal, socialist and Catholic eugenics, Germann says.

Eugenic thinking was widespread in the early 20th century, especially among physicians and psychiatrists, but also among many natural and social scientists. Eugenics was also supported by leading geneticists, for example. However, it would be wrong to assume that eugenics simply reflected the spirit of the age. There was vehement criticism of eugenics early on, for example from Catholic circles, but also from scientists and physicians who rejected eugenic demands on scientific and/or moral grounds.

Bleuler certainly wasnt the only scientist at the time to have views that are now considered unacceptable. The explicit racism of Swiss biologist and geologist Louis Agassiz, for example, continues to generate controversy.

So how, as Switzerland debates its past and controversial monuments, should we weigh up the legacy of problematic scientists from more than a century ago?

Is it possible to say that Bleuler was basically a good man with good intentions he did after all seem to genuinely care about his patients? Can one separate the good Bleuler from the bad Bleuler?

No, that doesnt seem to make sense to me. Its more plausible that figures like Bleuler were influenced by the ambivalences of modernity. The science-based health efforts of modernity produced great achievements, but they often also led and eugenics is just one particularly drastic example here to exclusion and marginalisation. Or in the worst case were associated with a racism that regarded entire sections of the population as unhealthy, inferior and unworthy of life, Germann says.

The fact that some eugenicists were good scientists does not mean that their research was morally acceptable or politically harmless. You cant separate the one from the other.

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‘Hamilton’ has gone virtual on Disney+. What does that mean for the future of live theater? – News@Northeastern

This month, the global musical sensation Hamilton hit the small screen(s) when it became available to stream from Disney+. It meant that suddenly, if you have a laptop or phone and internet access, you have access to the worlds hottest show, says Jos Delgado, a lecturer in the Department of Theatre at Northeastern.

Delgado, who is an award-winning music director, accompanist, and vocalist who has worked with performers including Jason Robert Brown, Alan Silvestri, Seiji Ozawa, and The Boston Pops and Symphony Orchestras, joined News@Northeastern to discuss the show that everyones talking about, and what it means for the future of live theater now that Hamilton has gone digital.

This is a harbinger of things to come, he says.

Hamilton wasnt just a big show that emerged on the scene, it was an event; it transcended borders, cultures, genders, levels of political engagementeverything. It broke down barriers, and even more so, it opened doors. It opened conversations of the content, of how they pulled off what they pulled off, of how [Hamilton playwright and star] Lin-Manuel Miranda used that language from 100 years ago.

Jos Delgado, an award-winning music director, accompanist, and vocalist, is a lecturer in the Department of Theatre at Northeastern. Photo courtesy of Jos Delgado

As the show continued to evolve, its level of impact and the scope of its impact expanded. I started noticing that each time [performers] did another live performance on late night TV, the creative team made a decision not to have the exact same people perform or even perform the exact same numbers.

Even [news] articles about the show had different talking points, they [Hamilton creators] seemed to very deliberately and strategically and brilliantly disseminate as much information as possible about the show. Everything about it was brilliant.

I also very much appreciated the evolution of their targeted focus on educationconnecting with communities that were more disadvantaged than others, seeking out ways to engage with those communities.

It wasnt just another great showand Im quoting Hamilton hereit was a movement, not a moment. So often, a show emerges and its fantastic, and depending on how audiences come to it, itll make a big splash, itll become part of the zeitgeist, everyones heard of it but then there are those wonderful rare shows that transcend the parameters of their venue and seep out into the world in a broader level.

Honestly, I was anticipating a couple of cons when I went to see it because I just knew the show so stinkin well, so I put myself and my sons on a Hamilton-free diet for the few weeks leading up so we arrived with as fresh ears as possible.

But live theaterand Im a live theater musician, a live musician periodthere are very few things that compare to it. So, if I have time to see a show, my antennae are very much up and looking and noticing everything going on.

Because I knew the show so well beforehand, there were a few moments that I was really looking forward to, and then I was just struck by how they manifested it live. There were transitional moments or moments that arent on the soundtrackmultiple moments where just seeing actual humans tell the story at such a high level in person was profoundly moving.

My back may have been on the back of the seat, but Im not sure I blinked; I didnt want to miss a single moment. And that includes the live orchestrathe orchestra made a ton of decisions that were different from the soundtrack to accompany whats going on onstage, and I really appreciated how they did that.

There were dozens and dozens of moments: the angles at which they shot some of the scenes, the proximity from which you could see every emotion on the actors face.

There is an argument that being so close means sometimes youre missing stuff happening upstage, but the tradeoff is getting that access of being right up front, and I really appreciated that element of it. And maybe my bias is coming through a bit too strongly, but those small things that are missing pale in comparison to the magnitude of the viewing experience.

And the biggest thing is that it can be everywhere. If you have a laptop or phone and internet access, you have access to the worlds hottest show, and you can watch it as many times as you want; Im on my fourth or fifth viewing of many more.

We saw the beginning of a new level of engagement with theater when we saw the TV productions of shows. Youre getting that behind-the-scenes access, and we all want that. So, the soil was already fertile for people to be receptive to consuming theater in this live or streamed version.

With regards to what its ultimate impact will be, I have no ideaand no one really doesbecause this is just a drop in the bucket. What I anticipate is that there will be a handful of shows that are the biggest hits, that have the most potential to draw audiences, and the companies that take them on to stream will approach them as a business decision. But once those companies see quantifiable success of taking a chance and investing, I would suspect that it will be like a waterfalleverything will go to streaming.

This is a harbinger of things to come, and Im excited about that because there are any number of shows that are already in existence or are coming out that I would love to see as well.

I think it will be immensely exciting for people who, for whatever reason, cant get to the theater, and hopefully it will inspire people to seek out live theater anywhere and everywhere they can; community theater needs patronage, regional theater needs patronage, Broadway needs patronage, off-Broadway needs patronage, off- off- off- off- off-Broadway needs it. So go find it, seek it out, support it in any way you can.

For media inquiries, please contact media@northeastern.edu.

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'Hamilton' has gone virtual on Disney+. What does that mean for the future of live theater? - News@Northeastern

New Atomtronic Device to Probe Weird Boundary Between Quantum and Everyday Worlds – SciTechDaily

Clouds of supercooled atoms offer highly sensitive rotation sensors and tests of quantum mechanics.

A new device that relies on flowing clouds of ultracold atoms promises potential tests of the intersection between the weirdness of the quantum world and the familiarity of the macroscopic world we experience every day. The atomtronic Superconducting QUantum Interference Device (SQUID) is also potentially useful for ultrasensitive rotation measurements and as a component in quantum computers.

In a conventional SQUID, the quantum interference in electron currents can be used to make one of the most sensitive magnetic field detectors, said Changhyun Ryu, a physicist with the Material Physics and Applications Quantum group at Los Alamos National Laboratory. We use neutral atoms rather than charged electrons. Instead of responding to magnetic fields, the atomtronic version of a SQUID is sensitive to mechanical rotation.

A schematic of an atomtronic SQUID shows semicircular traps that separate clouds of atoms, which quantum mechanically interfere when the device is rotated. Credit: Los Alamos National Laboratory

Although small, at only about ten millionths of a meter across, the atomtronic SQUID is thousands of times larger than the molecules and atoms that are typically governed by the laws of quantum mechanics. The relatively large scale of the device lets it test theories of macroscopic realism, which could help explain how the world we are familiar with is compatible with the quantum weirdness that rules the universe on very small scales. On a more pragmatic level, atomtronic SQUIDs could offer highly sensitive rotation sensors or perform calculations as part of quantum computers.

The researchers created the device by trapping cold atoms in a sheet of laser light. A second laser intersecting the sheet painted patterns that guided the atoms into two semicircles separated by small gaps known as Josephson Junctions.

When the SQUID is rotated and the Josephson Junctions are moved toward each other, the populations of atoms in the semicircles change as a result of quantum mechanical interference of currents through Josephson Junctions. By counting the atoms in each section of the semicircle, the researchers can very precisely determine the rate the system is rotating.

As the first prototype atomtronic SQUID, the device has a long way to go before it can lead to new guidance systems or insights into the connection between the quantum and classical worlds. The researchers expect that scaling the device up to produce larger diameter atomtronic SQUIDs could open the door to practical applications and new quantum mechanical insights.

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Reference: Quantum interference of currents in an atomtronic SQUID by C. Ryu, E. C. Samson and M. G. Boshier, 3 July 2020, Nature Communications.DOI: 10.1038/s41467-020-17185-6

Los Alamos National Laboratorys Laboratory Directed Research and Development program provided funding.

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New Atomtronic Device to Probe Weird Boundary Between Quantum and Everyday Worlds - SciTechDaily

Checkmate the virus! – Chessbase News

7/22/2020 That's what the chess club in Marburg, Germany, intended when they submitted a video clip for the city initiative to combat the covid pandemic. The three-minute clip was made by quantum physicist and string theorist Vera Spillner, who is a member of the club. It gives chess fans an insight into the game and into club life during Corona, with a clever move, checkmate, included. Vera's video is the first of a series.

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That is the name of the action Marbach acts! The people in the city that was the birthplace of one of Germany's greatest poets and playwrights, Friedrich Schiller, are sticking together during the Covid-19 pandemic. The associations Stadtmarketing and the community of interests of the self-employed in Marbach have initiated the campaign under the patronage of Mayor Jan Trost.

From 11 May 2020 until the end of the summer holidays, artists, self-employed persons and sportsmen and women alike have the opportunity to present themselves with a programme that will enhance the daily lives of the audience. Marbach handelt also enables citizens to buy vouchers from the businesses listed on this website, which they can redeem later. Any company can participate.

"We hope to be of help to one and all by offering our fellow citizens a little entertainment in difficult times," the initiators say. To this end one of our special friends is chipping in.

I first got to know Vera in 2006, during the match Kamnik vs Deep Fritz in Bonn, Germany, and then met her at various events, like the World Championship in Bonn two years later. Vera is one of the smartest people I know. She has a doctorate in Quantum Physics and String Theory, speaks at least five different languages, fluently,she is an expert on German poetry, draws and paints beautifully, plays the violin at concert level, writes sumptuous prose and all that before she had reached the age of 30 (which now she has gracefully done). She also has prosopagnosia (face blindness), an interesting cognitive disorder about which I have written.

Master Class Vol.11: Vladimir Kramnik

This DVD allows you to learn from the example of one of the best players in the history of chess and from the explanations of the authors (Pelletier, Marin, Mller and Reeh) how to successfully organise your games strategically, consequently how to keep y

Vera explaining quantum collisions and black holes to Aruna and Vishy Anand

Vera is also an amateur chess player. When I introduced her to Vladimir Kramnik he asked her if she played the game. "Just as a very rank amateur, a hobby player," she replied and went on to analyse the game he had just played without a board with the World Champion.

For the Marbach handelt action Vera is producing a series of videos to encourage youthful and amateur chess players to keep up their love for the game. Here is example one, which is on the Marbach handelt! video page. It is in German (naturally) but of interest, especially to anyone contemplating a similar action.

In addition, if you are interested, here is the violin piece Vera did for Marbach handelt!

And if you enjoyed that, here's an earlier recording of Schubert's Ave Maria, one of my favourites.

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Checkmate the virus! - Chessbase News

The world on a string a primer – The Irish Times

Physics, the most fundamental branch of science, has two main theories quantum mechanics and general relativity. Quantum mechanics explains the very small and light; atomic and subatomic levels. General relativity explains the very large and heavy; stars, galaxies and beyond.

Our everyday world is explained by Newtonian mechanics, whose principles can be derived from general relativity. But a major problem in physics is that quantum mechanics and general relativity are mutually incompatible, although the predictions made by each are unerringly accurate.

When certain cases are considered, such as the big bang, when the world was both incredibly small and incredibly massive, both quantum mechanics and general relativity must be invoked. Applying the equations of both theories to investigate the problem produces nonsensical results.

Nevertheless, it is extremely improbable that nature needs two sets of incompatible laws, one for the very large and another for the very small. String theory is physics latest attempt to reconcile quantum mechanics and general relativity and is beautifully explained by Brian Greene in The Elegant Universe, Folio Society Edition, 2017.

Matter and force constitute the basic fabric of the physical world. The ancient Greeks guessed that matter is ultimately composed of tiny indivisible units called atoms. Science later demonstrated that atoms do exist, but they have sub-components protons, neutrons and electrons. The electron has no sub-structure but protons and neutrons are composed of particles called quarks. Quarks come in two kinds up-quarks and down-quarks. There is no evidence quarks have sub-components.

Everything we see in the universe is made of electrons, up-quarks and down-quarks. Also, a fourth fundamental particle, the neutrino, a ghostly almost mass-less entity, courses through the universe in vast numbers basically without interacting with other matter.

There are four fundamental forces in nature the strong force, the weak force, electromagnetism and gravity. The strong and weak forces operate over extremely short distances and are only important inside atoms. The strong force holds protons and neutrons within the atom, the weak force is responsible for radioactivity. The electromagnetic force holds electrons in atoms but allows them to interact with electrons in other atoms to form molecules, the building blocks of matter.

It is also responsible for most interactions we see in our environment. Gravity is a force through which all things with mass or energy are attracted towards one another. It is the weakest force but can operate over extremely long distances. Gravity keeps the planets orbiting around the sun and makes things fall to earth when we drop them.

Each force has an associated force particle that can be visualised as the smallest part of the force. The force particles of the strong force, the weak force, the electromagnetic force, and gravity are, respectively, gluons, weak gauge bosons, photons and gravitons.

If the properties of these fundamental particles and forces were only slightly different, our world could not exist. But no theory yet explains the four fundamental particles or the four forces.

There are compelling reasons to think there is a fundamental underlying reality to our world that, if understood, would explain everything. A Theory of Everything would explain the fundamental particles and forces of nature, and it would explain both the very small and the very large in one framework. Albert Einstein (1879-1955) spent the second half of his life searching for such a theory, without success.

This is where string theory comes on stage. It was postulated in the 1980s that the fundamental particles each consists of a tiny one-dimensional vibrating loop called a string. Replacing point-particle material constituents (electrons and quarks) with strings mathematically resolves the incompatibility between quantum mechanics and general relativity. Strings are the common basis for everything.

Just as violin strings produce different notes when they vibrate at different frequencies, string theory says that vibrations of these tiny loops produce the different realities that make up the entire natural world the electron is a string vibrating one way, quarks are strings vibrating another way.

The mathematics underlying string theory are horrendously difficult and progress in developing string theory has been slow. But achievements have been realised, such as understanding some puzzling behaviour of black holes. It is to be hoped that the eventual complete elucidation of string theory will prove to be our Theory of Everything.

William Reville is an emeritus professor of biochemistry at UCC

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The world on a string a primer - The Irish Times

Maintaining digital wellbeing in the time of coronavirus – Personnel Today

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The weeks of lockdown highlighted the massive importance that technology now has in our lives, personal and professional. But, as Laura Willis explains, our increasing reliance on technology has to come with an awareness of, and support for, its potential impact on our health and wellbeing too.

When lockdown was first rumoured back in March this year one thing became obvious our technology was going to play an invaluable role in helping us to get through the pandemic. As we were asked to stay indoors and minimise all contact people turned to their smartphones, laptops and tablets to find the connection, support and peace of mind they would need to survive the crisis. Thank goodness for digital technology.

But as people started to experience the changes to their digital behaviour one thing was at the forefront of the Shine Offline teams minds: the need to encourage and support positive digital habits.

If we allow habit, anxiety and reflex to drive our tech use we can easily overload and overwhelm with negative consequences for our wellbeing, work life balance, focus and relationships.

As someone who has numerous strategies to manage my potential for digital overload, I started to feel the pull to my smartphone in a way I hadnt since before we launched Shine Offline. I was suddenly checking news feeds, Whatsapp for updates from family and friends.

I brought my work devices home planning to base myself there to keep the business going. With these changes in my behaviour panic set in and the migraines started a clear sign that I needed to adjust my behaviour and get myself back on track. If I was struggling to use my devices in a healthy and sustainable way in this constantly changing situation how would other people cope?

In the work we do at Shine Offline we have found that although the vast majority of people really value the benefits their technology brings to their working and personal lives, many struggle with feeling they are in control of their technology. After experiencing our learning 95% of participants say they feel empowered to make positive changes to their relationship devices which tells me that most people feel the need for improvement.

Our vision is for a world where people feel truly in control of their own attention and turn towards their digital technology to use it with consciousness, purpose and intent. This ethos hasnt changed with Covid-19 but rather the urgency and need has been magnified with our increased screen time. Our digital technology has allowed us to stay connected and keep going throughout this unprecedented situation. But if we allow habit, anxiety and reflex to drive our tech use we can easily overload and overwhelm with negative consequences for our wellbeing, work life balance, focus and relationships.

The biggest change that has happened for businesses is a move to homeworking which many organisations are now considering maintaining to keep business overheads to a minimum and give people back their commuting time. This is great in a flexible world where people have the digital technology to allow them to do their jobs anywhere but it comes with challenges.

We ran a digital wellbeing and management programme for one of the big four in 2019. As a business that truly embraces flexibility most of the participants had some degree of autonomy within their work with a number being predominantly home-based. Many were finding it difficult to switch off and put boundaries in place around their digital technology usage. Guilt was one of the biggest issues as those who werent physically present in the office felt they needed to be digitally present and responsive at all times. Through the programme they were encouraged to create their own rules around their digital behaviour and communicate these to colleagues and other stakeholders.

As more businesses encourage their staff to work from home the lines of communication around digital availability need to be open. A more decentralised team will mean leaders will face challenges of adjusting their management style from command and control to one with trust and empowerment at its core. And employees must own the change and make the appropriate adjustments to their digital behaviour to make sure it is working for them, they arent available all of the time, they respect their own rest periods and create appropriate rituals to ensure their personal time is protected.

Shine Offline research has found that 93% of people say distractions from their digital technology impairs their ability to do their jobs. Now that more people are working remotely without their colleagues beside them it could be argued that attention management should be easier, managing your to do list and getting the job done when you have only yourself in your direct environment. However digital presenteeism where people feel the need to be digitally seen all day and respond immediately to digital communications is being experienced by many.

Employees need to be encouraged to take control of their own attention and know when it is appropriate to go offline to focus their minds. Also, personal notifications have historically been distracting for many and creating rules around when you are going to allow yourself to access news, social media and other personal comms will help people to work at their best and focus their minds.

Reliance on conference calls to stay in touch with colleagues and clients has become essential since March Zoom has reported 200 million daily users up from 10 million in December. This has been a saving grace but again comes with downsides. We need to embrace this technology whilst understanding the most effective way to use it to get the most out of exchanges and ensure we have time to get on with our work.

Video calls are found to be a more draining way to meet with colleagues as our brains need to work harder to process information and work out visual cues that we rely on in analogue exchanges. Seeing our own image can be distracting and there can be promises of intimacy that we often feel we dont experience.

Appreciating that conference calling can be difficult for those who are the less forthright in a team will help managers to facilitate online meetings, capping the number of attendees when appropriate and chairing calls. Employees who feel they are spending an excessive amount of time in virtual meetings need to be encouraged to voice concerns and have the confidence to ask to step out when required. And all virtual meeting attendees should habitually turn off all other digital distractions such as phone and inbox to help them be truly present and get the most out of the time on the call.

Many people we have been working with since lockdown started have reported a stronger pull to their devices, an increased desire to look at the news and social media for reassurance and answers.

Covid-19 forced us to increase our screen time to get through the pandemic. Data from productivity app RescueTime reported users in the US spending an average of 56 minutes extra every day on their devices whilst Italian desktop device use had increased by 21%. The abundant, ever-presence of our digital technology, especially when there is a sudden increase in reliance on it, needs to be managed.

Our research has shown that, pre-Coronavirus, 84% of people claimed that their digital technology caused them stress and overwhelm. Many people we have been working with since lockdown started have reported a stronger pull to their devices, an increased desire to look at the news and social media for reassurance and answers. Being mindful of the potential to feed bad habits of constant checking, the impact of too much news, and the panic and misinformation that social media can provide is more important than ever.

The pandemic has magnified many aspects of life and it could be argued that those of us who had good digital awareness and strategies to manage our digital habits pre-Covid-19 were able to put these to the test in a situation where we needed our devices more than ever. Our relationships with our inboxes, social media feeds, Whatsapp groups and Slack channels are complicated ones though and so constant evaluation and asking is my digital helping me at the moment or hindering me is vital.

As someone who lives and breathes digital wellbeing and management, I struggled back in late March as my anxiety around the uncertainty of lockdown situation increased and I was forced to start working from home something that triggered a period of severely poor mental health in 2013. By bringing some self-awareness and kindness to my situation and how I was feeling around my technology I have managed stay on course.

Every day is different though and I know I am not alone in needing to constantly adjust and adapt how I am existing. If businesses, managers and their employees bring the same attitudes to their digital behaviour at this time and moving forward we can ensure our devices play an enhancing role and help us to continue to do our best and thrive in what is likely to be an ever-changing future for many.

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Maintaining digital wellbeing in the time of coronavirus - Personnel Today

The Top 10 Branding Coaches to Follow in 2020 | – IT Business Net

NEW YORK, NY / ACCESSWIRE / July 22, 2020 / Its well known that branding is a major component of business success. The branding industry is full of talent and creatives, however, there are some coaches whose skill sets are a cut above the rest. With world class talent everywhere, it can be overwhelming to know which coach is best aligned to you and your brand. Each with their own unique approach to their craft, here were present the 10 branding coaches leading the way in their industry:

1. Jacob Cass

@justcreative

Jacob Cass is a brand designer, strategist, educator and business coach for creatives. Jacob is the founder of JUST Creative, an award-winning branding and design firm, that is dedicated to helping brands grow.

Jacob coaches creatives in both a 1:1 and/or group setting, is his Inner Triangle Group Coaching Mastermind, where he has been able to help scores of clients achieve branding & business success.

Having recently been involved with the rebranding of San Francisco, Puerto Rico and also New Yorks Digital District, his other clients have included the likes of Disney, Nintendo, and Jerry Seinfeld, to name a few.

As one of the leading professionals in the design industry, Jacobs also had speaking engagements at TEDx, features in Forbes and Entrepreneur, and even awarded LinkedIns Best of for the Branding category.

Design is a lifelong journey for Jacob which has empowered him to continuously hone his craft and is part of what has helped him to attract and educate countless fellow designers.

Jacob consistently delivers high quality content and value to his audience through his Instagram, Web site and Podcast, The JUST Branding Podcast. Jacob has an astonishing reputation in the industry, where he has built his large and loyal following even amassing an enormous 60 million views on his website.

If youre wanting to build a thriving creative business, Jacob Cass, has the breadth of experience to get you there.

2. Suzanne Chadwick

@suzchadwick

Suzanne Suz Chadwick is a bold business, branding, and speaker coach based in Melbourne, Australia. With over 9 years in the branding industry and another 10 years in sales and leadership, Suz has worked with large multi-national businesses across the United Kingdom, the United States, and Asia Pacific to support them to create stand out brands in their market. Now working with female entrepreneurs globally, her mission is to support them to become bold and powerful voices in their industry and establish their brands in a unique way.. Since starting The Connection Exchange in 2014, Suz has partnered with over 700 clients globally through coaching, courses and events. Having worked with both corporate leaders and entrepreneurs, Suz has seen both sides of the business landscape when it comes to what is working in the market today. Through her signature online course, Brand Builders Academy and the other coaching and consulting services she offers, Suzs clients have come together to create a powerful community of women in business over the past five years. . Having also authored Play Big, Brand Bold, hosting a highly ranked podcast Brand Builders Lab, Suz has established herself as an industry leader in the branding space, and teaches practical strategies for building a profitable business with a mix of fun and creativity.

3. Travis John Brady

@coachtravisbrady

With the wisdom of over 17 years experience, including multiple degrees and certifications, Travis Brady applies his knowledge of human physiology and psychology to create transformations within businesses brands, marketing and culture of their organisations. Travis is the founder of Next Gen Coaching, which is where his passion comes to life, fulfilling his purpose of helping businesses bring out their creative, innovative and influential genius through their brands. Travis is a highly sought-after coach and mentor and with Next Gen Coaching, hes been able to help leaders and executives brand themselves to become more influential and impactful. Next Gen coaching helps businesses evolve their brand and implement that brand into their online presence, marketing, services, and sales process Travis explained. With a collective 50 years of experience between their team, Next Gen Coaching is helping their clients produce and finish immaculate videos, logos, graphics, websites and social media banners everything they need to create a professional uniform look. Having made philanthropy a part of his mission, Travis and his wife have created The Next Generation Foundation where they provide financial aid to adolescents who cannot afford to play sports. Travis also hosts the Next Gen Coaching Chronicles & Next Gen Sports Podcast, interviewing some of the top leaders in the business and coaching industries where he continues to have a huge impact.

4. Giselle Mascarenhas

@thebrandingprofessor

Born and raised on the border of South Texas, , Giselle Mascarenhas-Villarreal makes her living as an entrepreneur and personal branding coach. After making her debut as a public relations specialist in 2009, she spent many years perfecting her process, building brands for high and low profile clients alike. Founding Indigo PR firm in 2013, Giselle was looking for a more accessible, affordable, and effective way to help people brand themselves. Over the next 5 years, the vast boom of social media as well as her passion for small business inspired her to modernize her idea of what personal branding could be. With the immense untapped potential that social media presented, BOLD Insta-tute was born. Created for the everyday business person, the focus of BOLD is to teach them how to adapt to social media. With a specialty in helping people have the courage to show themselves, Giselle teaches her students that you cannot corporate your way into peoples hearts. Her numerous tips and tools explain that relatability and vulnerability are essential to building a fruitful and engaged social media community. Giselle continues to pursue her lifes passion of helping others succeed by extracting their magic and purpose, actively redefining what it means to be a branding coach.

5. Diya Asrani

@diya_asrani

Starting out from scratch and fashioning her own unique approach to personal branding, Diya Asrani is a personal branding coach and the Founder & CEO of Design Your Presence. With an experimental and research centric approach towards her craft, she is passionate and creative, and has been able to help a number of brands, entrepreneurs and coaches to design their own personal brand presence. With a decade of experience in the industry, Diya has had a stellar last year where shes built her brand presence and elevated her reputation through confident storytelling, reputation building and thoughtful marketing much like she helps her clients. Design Your Presence is a program and brand for entrepreneurs, coaches, and trainers to build their personal brand presence by helping them convert their passion into a business creation while activating the necessary skills that position them as a trusted expert in their industry. I believe in simplicity in strategy. Keeping that in mind, I have designed a 6-step strategy that helps them dive deep into building a meaningful brand presence right from building a growth mindset of a creator, to storytelling, to managing their online presence and finally practicing hygienic marketing that helps them build a good reputation overall Diya explained. Offering a range of services, from 1:1 coaching, online courses and group coaching, she is also a regular for speaking engagements on the topic of personal branding for various companies. Diyas 6 step strategy is useful for anyone trying to create their personal brand as she is a true personal branding expert, having helped countless people unleash their capabilities, building their personal brand presence as trusted experts in the industry.

6. Marina Simone

@marinaannsimone

Starting from scratch with no real direction, it was a while before Marina Simone found her feet making a living on social media, through network marketing. In her second company she built an organization of 25,000 customers and distributors in less than two years, using online strategies with social media, which made her in the top 12 income earners in that company. Now, Marina is a branding coach, whos been helping her clients generate more sales and leads through branding themselves like a professional and helping their light shine brightest to the world. Marina is wife and mom to a beautiful 10-year-old little girl Anaiyah and 1-year old Madelyn, she is known for keeping it real with her audience she doesnt feel like she is better than anyone else and embraces women, taking them on the journey with her. Marina is the Founder and CEO of Moms And Heels where her mission is to teach busy moms how to slay online sales, by identifying their personal brand, story and mission on social media. Her unique persona and branding style make Marina a true standout and if she can do it, so can you.

7. Tanvi Jain

@tanvijainofficial

Tanvi Jain believes that investment in our own self pays the best interest so that you show the world how you see yourself and want the world to treat you. Her Doctorate degree in Luxury Brand Management combined with her experience as a Chartered Manager in Leadership, Life Coach and Image Consultant has allowed Tanvi to establish her own business as a Personal Branding Coach. Her core values are centered around sophistication, integrity, confidence, and empowerment, which she uses to cater bespoke services to anyone who wants to become the best version of themselves and establish an authority in their line of business. Her program covers three milestones to achieve results. The first one involves life coaching where she helps her clients believe in themselves, empower their strengths as individuals, and guide them in the right direction. The second is the one where she polishes their presence through image development and masterclasses based upon elegance and international etiquette protocol. The third milestone involves branding where she helps her members effectively shape their ideas and knowledge and tailor their business communications to their target audience. Tanvi believes that branding is all about framing how people perceive you as an individual or as a business. This way, She prepares you to step into the world of social climbing where you build a strong networking to send out the message you want, taste and appreciate the finer things in life and develop that Mystique Aura, that alluring individuality leaving a long-lasting impression. Personal Branding is the incredible power to lead ourselves in all aspects of our lives because you need to embrace your personal brand if you want to exercise control over it.

8. Daria Parkinson

@discoveringdaria

Daria Parkinson is a rapidly emerging coach in the branding community. In just two months, Daria was able to help over 200 entrepreneurs create a unique branding strategy. Utilizing color psychology in her branding ideas to help her clients stand out for countless businesses online, Daria understands that colors affect perceptions and behaviors of people, so she uses it to her advantage creating compelling marketing materials that make brands stand out. Daria has also been able to create various content materials; e-books, webinars, 90-minute intensive calls, and even built mini-courses, to extend her reach and help more clients. Remembering her first month, Daria couldnt believe how her passion for branding gave her the opportunity to make more money than she ever did in a year! I never thought that by simply doing what I love, Id be able to empower people to find their individuality through branding Daria Explained. Daria is an expert at what she does, and shes been able to help countless brands stand out and flourish.

9. Azalee Maslow

@azaleemaslow

Born and raised in Las Vegas, Azalee Maslow has over 10 years of experience in digital media and has completed her Masters degree in Journalism and Media Studies. Working as a branding coach, Azalee has embodied her experience as a digital marketing strategist in establishing The Babble Boutique, a digital media agency focused on helping female entrepreneurs. Through a 12-week 1:1 coaching program, she helps her clients create their personal brands using The B.A.B Branded Abundant Babe Method. Her background in journalism helps them improve the storytelling strategies they need to execute as they leave their digital footprints online. From Day 1, she empowers her clients to make all the decisions on their own while guiding them at every step of the way. Azalee knows what it feels like to not feel in control, so she commits herself to give her clients the complete control they need to be successful in their lives. Aside from coaching, Azalee is also a lifestyle blogger, writing about beauty, wellness, travel, philanthropy, and anything that helps people live their best lives. On her blog and podcast PrettyAF, she also talks about branding and interviews other female entrepreneurs. Azalees generosity extends well beyond her abilities to coach, as she also donates 20% of proceeds from PrettyAF to selected animal charities.

10. Jen Conrad

@jen_conrad

A passionate serial entrepreneur and philanthropist, Jen Conrad is a branding coach and strategist, who empowers women with her wisdom and wander-lust soul. Jens motivational spirit and heart for service, her authentic approach to her craft allows her to connect with her audience, encouraging them to take massive action for their brands and lives. Her company, The Conrad Company, is a lifestyle brand that exists to equip women with the tools to make a positive and lasting change in their lives, through building an online community, personal mindset development, and brand development. Jen uses a heart centred approach to help the everyday women to uncover her personal brand and monetize it. Jen speaks to the multi-passionate soul and shows them how to create a seamless brand that attracts people to their product or service. Offering both monthly bootcamps and 1:1 coaching, Jens 7 years of experience in branding coupled with her education as a therapist, help her clients brand themselves and put their best foot forward in the marketplace. Jens mission is to create an impact through her work and through the scores of clients shes been able to help, shes doing just that.

Make sure to follow each of these incredible coaches, as they continue to help their clients design world-class brands. Each of their Instagrams have been directly linked here. Finally, we would like to thank Boost Media Agency for taking the time to put this article together.

CONTACT:

Contact: Lewis SchenkCompany: Boost Media AgencyAddress: New York, New YorkPhone: 3106001787Email: operations@boostmediaofficial.pageWebsite: http://www.boostmediaofficial.page

SOURCE: Boost Media Agency

View source version on accesswire.com: https://www.accesswire.com/598463/The-Top-10-Branding-Coaches-to-Follow-in-2020

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The Top 10 Branding Coaches to Follow in 2020 | - IT Business Net

New Lodge: ‘We have problems here but there’s a positive side to our story too’ – Belfast Live

Young people, residents and local youth workers have come together to highlight the positives going on throughout North Belfast each day.

The New Lodge area in particular has come under criticism after disturbances last summer and elements of anti-social behaviour over The Twelfth last week.

However, day in and day out there are community events and youth projects bringing joy to residents.

The short movie, '13 Days in August' which was commissioned by New Lodge Arts and funded by Belfast City Council has focused on those positives following on from the bonfire trouble in August.

Teenager Naomi Burns, from the New Lodge area said in August 2019 the area hit the headlines "for all the wrong reasons".

She added: "I am someone who is really proud to be from the New Lodge, and I can honestly say the scenes of trouble which took place here don't tell the real story about our community. Because at the very same time, just around the corner a fantastic community carnival was taking place where hundreds of local people were out enjoying themselves.

"Sure we have problems here in the New Lodge, but there is also a positive side to our story too. We are a proud community filled with talent, energy, creativity and passion. We have a hope for the future.

"The festival was just one example of this, building on the positives we can keep moving forward until we can make our community the best it can be."

And in a community magazine, which is usually issued to 3,000 homes in the Greater New Lodge area, the recent online publication highlighted some of the positive work that was sparked by the Coronavirus pandemic.

The Ashton Community Trust paid tribute in this edition to the many groups and individuals in the Greater New Lodge and across wider society who sprung into action in response to the health crisis.

A spokesperson said: "The huge levels of community action undertaken have ensured that the basic needs of so many vulnerable people were able to be met. Without such action it would have been inevitable that the levels of isolation, suffering and neglect within the community would have been much, much more severe.

"It should never be forgotten that the many volunteers that have come forward and that have been working so hard to provide support during these terrible times have been putting themselves and their families at great personal risk. This type of self sacrifice and concern for others is the very essence of community.

"None of us can be sure of what the future holds or what type of social, political, economic changes will occur in the aftermath of this pandemic. However whatever our fears may be, we can certainly all take heart from the current resurgence of community spirit.

"When communities pull together to support each other we can deal with the toughest of challenges. And when public services such as our local Councils join forces with communities, as has just been shown, then really powerful, effective, positive social action is possible.

"We must all learn from this crisis and hopefully emerge from it all the stronger. If the pandemic has taught us anything, it is the value of human co-operation. It is crucial that when this crisis has passed that this co-operation continues.

"Active collaboration within neighbourhoods supported by strong, resourced partnership working between communities and public service providers can ensure that the social cooperation we have witnessed during the pandemic is not just a flash in the pan but provides a pathway to a better future."

Local Sinn Fin councillor JJ Magee said the community empowerment in North Belfast over past months has shone a light of hope.

"The economic impact of the Covid-19 global health emergency has had a deep effect on communities bringing a level of anxiety and stress on an already tense climate," he wrote for the magazine.

"As businesses closed, many were made redundant with thousands of others being furloughed taking a 20% cut in their income.

"The old and vulnerable were asked to shield, making it difficult for them to obtain essential items and supplies. It is to this backdrop that North Belfast community activists shone a light of hope.

"The amount of work that has taken place by activists, volunteers and civic society in recent months has been nothing short of incredible.

"Thousands of food parcels, hot meals and essentials have been delivered to not only those most in need but to the frontline NHS staff that have been fighting against the virus on the frontline. The generosity and community empowerment that has been evident throughout North Belfast has shone a light of hope whilst we endure the harsh reality of this deadly virus."

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New Lodge: 'We have problems here but there's a positive side to our story too' - Belfast Live