After COVID-19, theres no going back to the way things were. There wont be sporting events or concerts with thousands of people sitting in close proximity for a long time. The open office floor plan will likely become a relic of a bygone era. It is, as The New York Times stated recently, the end of the economy as we knew it.

What were witnessing is the epitome of a burning platform, a metaphor for a crisis that demands drastic change. Much like a wartime atmosphere, were in a moment when changes such as universal healthcare and universal basic income suddenly seem possible.

There is no going back, and looking forward offers no clear view of just what comes next, only radical uncertainty and possible scenarios. We are indeed looking through a glass darkly.

The next several years will be tumultuous amid a severe economic downturn as society seeks the next normal. What we do know is that existing trends will be accelerated from sheer economic necessity even as new trends emerge. These rapid changes will include the acceleration of enterprise digital transformation and the automation of work.

During this time AI-driven automation led by computer vision, IoT sensor arrays, and pervasive connectivity will accelerate the replacement of humans in the production process. Not just because automation technologies are now capable of performing these tasks but also because unlike humans machines do not get sick, go on strike, or stop production.

Recent examples of meatpacking plant closings highlight the problem. The whole system is gummed up, Iowa State University agricultural economist Dermot Hayes said in a USA Today story. Its not just the farm and the packer. Its all along the chain.

With digital transformation accelerating, that chain could look very different a few years from now. Already, a highly automated meatpacking plant that employs fewer people is remaining open. A more fully automated food supply chain could reduce future scenes of empty store shelves, long lines at food banks, and crops rotting in the fields. Over the next five years, AI-powered automation will be far advanced and an ingrained feature of the next normal.

Starting with the farm, 75 million connectedagricultural devices such as drones, tractors, and sensors are already producing volumes of data for analysis and insight. For example, Bear Flag Roboticsisusing computer vision for autonomous tractors that canwork fields around the clock without a driver, using sensorslikethose in autonomous road vehicles.Workers at NatureFresh Farms dont need to patrol the aisles of their 185 acres of greenhouses to see if crops are ripe. Instead, robotic cameras collect images of plants, feeding the data into AI algorithms that calculate exactly when blossoms will transform themselves into fully ripe vegetables.

Harvesting and sorting are also using AI-powered automation. Agricultural robots (known as agribots) are starting to be used to harvest crops at a higher volume and faster pace, more accurately identify and eliminate weeds, and reduce costs.For example, Harvest CROO Robotics has developed a strawberry picking agribot. BBC Technologies uses computer vision to classify and sort up to 2,400 individual blueberries every second to determine which should be eaten in a week or would be better for a long journey from South America to the United States.

Beyond farm and ranch, retailers will know exactly what products their customers want, how much, where, and when. Many of these applications are still in early stages of maturity and adoption. Necessity will drive rapid advances and within several years could approach maturity, resilience, and widespread implementation. By 2025, Agribots, lights out warehouses, cashierless checkout, and home delivery by autonomous vehicles will move from curiosities to commonplace.

The food sector is hardly the only one that will speed-up AI adoption and automation because of the crisis. Similar trends are taking place in banking, retail, consumer goods, insurance, pharmaceuticals and others.

A survey of nearly 800 executives worldwide by Bain & Company estimates the number of companies scaling up automation technologies will double in the next two years. The firm noted: As companies adapt to new routines and prepare for a pending downturn, automation solutions that might have been years away a few months ago, are suddenly right around the corner. Examples of manufacturers who plan to speed up automation efforts include LG Electronics, VW, and Hyundai.

The debate about what impact AI-driven automation will have on jobs and the workforce, both in terms of timing and reach, has so far been mostly theoretical. This is because large-scale automation throughout industry supply chains has not been technically feasible to date. That is changing rapidly. At the same time, the crisis will force businesses to adopt lower cost and higher efficiency technologies as a matter of survival. Increased automation will add much needed resilience to complex systems and help to better manage future pandemics and other black swan events.

Kevin Scott, CTO at Microsoft, is optimistic about jobs, claiming that AI will create new opportunities. His view is similar to others who believe that AI and robotics will drive economic growth and release people from performing mundane, boring, and unfulfilling tasks, while creating new roles. However, those new roles have not really materialized, at least not yet, while the crisis at hand will push automation forward at an accelerated rate.

Perhaps those hoped-for new job categories will still emerge. Economics Professor Johannes Moeniusat the University of Redlands noted that the workforce that companies will need after the recovery will likely look quite different from the workforce needed before. People will increasingly need a blend of technical abilities to develop and administer automation tools combined with social, collaboration, and design skills.

While AI has been around in various forms for 70 years, it is the decade ahead that will mark the true beginning of the AI era, when it moves from game master to broad industry adoption. This transformation will have profound impacts on society.

Gary Grossman is the Senior VP of Technology Practice atEdelmanand Global Lead of the Edelman AI Center of Excellence.

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Ready or not, the automation age is suddenly upon us - VentureBeat

The coronavirus pandemic might spur lots of companies to think harder about automation. For instance: Not only might more commerce be online, but more of the future workers in those warehouses and fulfillment centers might be robots. Thats tomorrow, however, not today. If anything, this outbreak has undercut the idea that somehow we are on the verge of a job apocalypse. As journalist Matt Simon writes inWired:

This economic catastrophe is blowing up the myth of the worker robot and AI takeover. Weve been led to believe that a new wave of automation is here, made possible by smarter AI and more sophisticated robots. The problem will get so bad, argue folks like former presidential candidate Andrew Yang, well need a universal basic income to support our displaced human workers. Yet our economy still craters without human workers, because the machines are far, far away from matching our intelligence and dexterity.

Yet little has changed for the folks who touted UBI as a key response to the impending robot takeover. They see all that federal cash being deposited in our accounts as a sort of proto-UBI that will get more Americans comfortable with the notion of Washington regularly sending them a check. Still, we should spare a moment to remember their original thesis: The machines are coming for us.

Then again, maybe not. Some of the most interesting work being done on the true employment threat posed by modern automation is being done by Boston Universitys James Bessen. And one of the big takeaways from his research is that automation tends to eliminate some of the tasks that constitute a particular job, but not all them. Rarely are entire jobs automated away, although they might change a lot. And even the jobs that disappear might experience an extremely long decline. This from a late 2019analysisco-written by Bessen:

Consider what happened to the 271 detailed occupations used in the 1950 Census by 2010 (Bessen 2016). Many occupations were eliminated for a variety of reasons, but few of these were automated away. In many cases, demand for the occupational services declined (e.g., boardinghouse keepers); in some cases, demand declined because of technological obsolescence (e.g., telegraph operators). This, however, is not the same as automation. In only one caseelevator operatorscan the decline and disappearance of an occupation be largely attributed to automation. Nevertheless, this 60-year period witnessed extensive automation, but it was almost entirely partial automation.

Indeed, when examining companies today in the Netherlands, Bessen finds that automating firms tend to grow employment faster than other firms, both before and after the automation event although it is entirely possible that [employment] does not rise as fast as it would have otherwise. And there was pain for workers at the companies that had an automating event. Again from the study:

We study the impact of automation on incumbent workers, those workers who were employed at their firm for three or more years before the automation event. Over the five years following automation, these workers lose, on average, about 11% of one years earnings or, in absolute terms, 3,800 euros. These losses could arise from lower wages or from spells of non-employment. In fact, the daily wage rate does not change for these workers. These workers do not appear to experience reduced wage rates either if they stay at their firm or if they move. The lost earnings come from spells of non-employment attributed to automation. These total 18 days per worker on average (for both leavers and stayers) over five years.

Relatedly, we see an increase in the share of incumbent workers who leave their firms attributable to automation, although we do not know whether these workers were laid off or left of their own choice. During the year of the automation event, about 2% more of the incumbent workers leave by comparison to the control group. Over five years, the cumulative separations is less than 13%. The separations following automation appear to occur as a trickle rather than as a mass layoff. These separating workers are offset by new hires at the firm, although it appears that the new hires do not fully offset the separations during the first years after the automation. However, our focus here is on the impact on incumbent workers regardless whether they are replaced or not. And the evidence shows a significant, although not overwhelming, loss of income and days worked.

In other words, the employment effects are disruptive rather than apocalyptic. The policy challenge is about helping workers transition to new jobs or industries, not permanent unemployment: [Policy] measures might include re-training, relocation assistance, and temporary income support. On the other hand, existing policies that discourage or hamper worker transitions, such as employee noncompete agreements, could be viewed as problematic.

This article first appeared at the American Enterprise Institute.

Image: Reuters.

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Coronavirus Shows That Fears About Automation Are Overblown - The National Interest Online

The vast majority of organizations experience at least one challenge when it comes to identity management, and user provisioning has historically been a laborious and seemingly never-ending task for IT departments. One way to address these challenges is by automating user provisioning though it might seem daunting at the outset.

Heres how to go about automating user provisioning and understanding the long-term benefits it could provide to your organization.

In this article, user provisioning refers to the set of processes by which an IT admin creates a new user not only in the central directory service but also in all their permitted resources. This includes their laptop/workstation, email account, web apps, servers, and networks.

Ideally, a new user will have a core identity that propagates everywhere, rather than having a different identity for each resource. If an admin is able to ensure each user has one core identity, that admin has more control, security, and visibility in their environment. To take it one step further, they can automate user provisioning so that this process happens without repeated manual input. Establishing automation processes takes initial investment but has the potential to reduce manual labor, improve accuracy, tighten security, and help achieve regulatory compliance.

First, you have to identify which solution(s) youll invest in to automate user provisioning. There are a number of identity and access management (IAM) solutions that IT teams employ for user provisioning, chief among them being Microsoft Active Directory (AD). In the case of AD, the most straightforward way to do this is to seek a universal identity bridge to federate AD identities to Mac and Linux systems, web apps, and other resources that are not natively supported.

Alternatively, you can seek a comprehensive cloud identity provider that has these capabilities baked into it natively, which is a good route for organizations that are looking to reduce their on-premises infrastructure and move toward the cloud. Either way, youll want to keep in mind the suite of resources (systems, applications, networks, and files) in your organization as (Read more...)

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ROI of Automated User Provisioning - Security Boulevard

The "Irrigation Automation Market by System (Automatic, Semi-automatic), Irrigation Type (Sprinkler, Drip, Surface), Automation Type, Component, End-Use (Agricultural, Non-agricultural), and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The global irrigation automation market size is estimated to account for a value of USD 2.8 billion in 2020 and is projected to grow at a CAGR of 18.5% from 2020 to reach a value of USD 6.7 billion by 2025.

The demand for irrigation automation is increasing due to the shifting trend towards mechanization of agricultural processes and increased instances of water scarcity globally. The cost factor is one of the key factors that hamper its adoption among small land-holding farmers in the Asia-pacific region.

The automatic segment, by the system, is projected to be the fastest-growing segment in the irrigation automation market during the forecast period

The less availability of labor and continuous change of weather patterns are some of the major factors for the adoption of fully automatic irrigation systems. Farmers rely on fully automatic systems and change the irrigation pattern on the basis of real-time weather. Even for residential watering, owners are adopting fully automatic irrigation systems to control the watering remotely.

By irrigation type, the drip irrigation segment is projected to be the fastest-growing segment in the irrigation automation market during the forecast period

Across regions, the most common type of irrigation systems to be used is drip irrigation systems, except in some parts of Asia Pacific like Japan and China where high water demanding crops like rice is sown. The life span for drip irrigation systems is almost ten years which makes it a durable system for watering the crops. Also, drip irrigation systems do not account for water wastage in terms of evaporation and field run-off, therefore, it is considered as the most efficient means of irrigation.

By automation type, the time-based automation system is projected to dominate the irrigation automation market during the forecast period

One of the major advantages associated with the adoption of a time-based system is that farmers can reduce the labor cost associated with the irrigation process. Conventional irrigation systems made use of manual labor and a high amount of fuel at unequal intervals of time, which led to crop losses; hence, time-based irrigation automation systems are a convenient option.

Market Dynamics

Drivers

Restraints

Opportunities

Challenges

Companies Profiled

For more information about this report visit https://www.researchandmarkets.com/r/mauda4

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ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.com

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Global Irrigation Automation Industry (2020 to 2025) - Featuring Netafim, Lindsay and Valmont Industries Among Others - ResearchAndMarkets.com - Yahoo...

Defense agencies deploying robotic process automation are hitting technical and cultural issues as they explore scaling the tools across the enterprise.

There are a few agencies, I think, that have some pretty robust RPA implementations. The challenge Ive seen in terms of scale is that we need to solve for a shared services model before we're able to accomplish the kind of scaling weve seen like in the commercial industry, Rachael Martin, a Joint Artificial Intelligence Center mission chief who focuses on improving business processes through AI and automation, said during a webinar held by the Institute for Critical Infrastructure Technology.

Martin and the other panelists offered a glimpse into various RPA efforts at play inside the agency and considered why it might take some time for the emerging techs deployments to be unleashed at scale.

RPA is, in simple terms, a software robot that's programmed to execute tasks or series of tasks, and mimic human behavior, explained Eric Hansen, a retired Army intelligence officer and director of Defense and Intelligence Programs at Blue Prism. The tech is facilitated, he said, to speak machine to machine through APIs, and machine to human through user interfaces.

Martin added that RPA bots are essentially digital assistants and inherently are really just software.

There's this assumption that people are going to be opposed to RPA, because, oh it's going to take their job or, you know, they won't be useful, Martin said. But in every case where I've had my team go out to work with one of our partner offices to brief them on what RPA is ... once [Defense officials] understand that it's basically going to take over doing all of the really unfun things that nobody likes spending time on, theyre really 100% OK with having RPA.

Martin said the relatively new technologys early use has been driven by necessity for work that makes sense to automate, such as tasks across financial management, human resources, contracting and acquisition. While most of Defenses technology adoption begins in the mission space, Hansen pointed out that the adoption of RPA started in administrative offices.

Just recently, we're starting to see some forays into the mission areas built primarily in data entry and data movement using RPA to move data across legacy systems or pulling data out of like email ... into some legacy systems, Hansen said. So it'll be interesting to watch the migration from sort of back office, into more mission spaces.

Steve Holtis a partner at automation company Invoke Public Sector, which recently started working with Defense. He said some of the initial use cases are around creating flight authorizations, as well as some air and ground space planning and maintenance operations.

We see those being able to scale really well. And the key that we see to scale is deploying it where it's autonomous and it's in a cloud infrastructure, Holt said. So building up that infrastructure was really key for us to be able to prepare for that scale.

But beyond that, the panelists said the department must confront certain barriers to see the industry equivalent of RPA scaling across the enterprise. And one of the top issues is security: Insiders must address how to secure a digital worker that is not human.

It's a mindset change for the [agency] to think about how we can secure the digital workers, which are more controllable than people in general, but it's just not the way that [Defense] has worked over the past hundreds of years, Holt said.

Hansen added that more recently, officials are beginning to recognize the emergence of non-person entities after they ran into some really, really silly problems.

If you go to get a digital worker a password and user ID for a system, and that system forces you to check male or female, you know, which do you check? It is a digital worker, Hansen said. It sounds incredibly, incredibly silly that you would be slowed down by such a consideration. But agencies aren't used to thisthey're not used to digital workers. So I agree 100% that changing that mindset is important.

All the panelists agreed that cloud infrastructures will be key for more advanced automation down the road. Martin said one of the main issues she found as she reached out across the agencys partner offices is that agencies have different levels of cloud infrastructure and capabilities to host the software.

We're finding that people are defaulting to desktop applications because it's easier than having to go through the whole process of standing up cloud infrastructure to host the software, Martin said. I think in the long-term that is going to be what prevents us from scaling.

Some agencies are open to sharing services and letting other offices use their infrastructure to really harness RPA, but Martin said going forward the department needs to firm up what that model looks like.

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Defense is Embracing Robotic Process Automation But It's Not Yet Scaling It - Nextgov

Much has been written about the Japanese hotel company that, five years ago, began assembling a staff roster that was ultimately to be 90 percent robots and biometrics. Much of it misses the point when it comes to understanding why the idea has failed.

Initial reports were wide-eyed with the novelty of the 140-room Henn na Hotel in Nagasaki, reportedly staffed with 243 autonomous and semi-autonomous systems. But very soon after its debut in 2015, sentiment about the concept along with the companys plans to create a chain of nine robot-served hotels went south, though the Henn na remains in business.

A recent article in the online publication Raconteur recounts how, indeed, early human staff levels quickly fell as digital systems shouldered existing and novel operational roles cleaning, concierge, voice assistance, check in and check out and amusement (robotic lobby dancers).

More specifically, there is a robotic arm that takes and stores bags for guests, and face scans have replaced room keys.

The flashiest exhibitions of at least semi-autonomous systems are in the lobby. Two cartoony velociraptors and a mechanical woman stand by to guide guests as they arrive and depart. They respond to some commands and questions in a few languages.

At the opening, it seemed that hotel owner Hideo Sawadas vision of an almost entirely robotic staff might be remotely possible.

All the boilerplate talking points in favor of automation were true. Automation was less expensive than human workers, robot never took sick leave, and the rest.

But Sawadas dream was already dying within a month of the Henn nas opening. Headcount bumped back up just to manage ongoing aggravating and sometimes embarrassing mechanical breakdowns and frequent software problems and upgrades. Some notable systems underperformed (and continue to do so).

YouTube hosts a number of vacation videos illustrating how the facilitys in-room voice assistant underwhelms consumers who use superior versions from Amazon, Apple and Google and Microsoft in their homes.

The Raconteur article notes that more than half of the hotels 243 autonomous systems and automatons were scrapped last year.

There are a lot of factors that stunted Sawadas ambition.

For example, the front-desk robotics are clumsy (the dinosaurs), commute in from the uncanny valley (the rubbery android) or simply do not have the compute power to handle more than simple conversations and tasks (both species).

But the fundament flaw is that Sawada confused cool automation with useful automation.

Useful: an automated cleaning fleet that, by all accounts, performs up to expectations.

Useful: a facial recognition system that has replaced room keys.

Borderline useful: Chu-ri-chan, the voice assistant, which seems only to suffer from being underpowered.

Cool: Dim-witted talking dinosaurs at the front desk that look like they escaped a Chuck E. Cheese.

Much more can be considered about robotic lobby dancers, but suffice it to say that when applying artificial intelligence, biometrics and robotics to a business problem, make sure the business problem exists.

What troupe of live, over-paid, lazy lobby dancers in the world is feeling threatened by developments at the Henn na?

access management | artificial intelligence | biometrics | facial recognition | hospitality | Japan | robots

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The first mistake: Confusing cool automation with useful automation - Biometric Update

Innovations such as AI and automation have been tipped to kickstart the Fourth Revolution.

While the technology is being widely adopted, it is constantly evolving. Therefore, there is uncertainty surrounding its overall impact, particularly on professional roles within the supply chain.

Some fear that the technology will replace its human counterparts, while other experts suggest it will work in unison with humans, supporting them to focus on higher value opportunities. Amidst all of this uncertainty one thing is for certain: AI and automation will change how we operate.

One side of the coin: a workforce replaced

Recent advancements in AI and automation mean that the skills of computers and robots will soon surpass that of workers in numerous tasks. Consequently, when these advanced technologies also become more cost effective, the workforce will be automated away.

Workers will not just be substituted in low skilled jobs such as warehousing and transportation. But with advancements in automated forecasting, exception handling and supply chain planning, skilled roles are also at risk. One study has forecasted that about 47% of US jobs are at risk of computerisation. Another study looked at the impacts of robots in employment opportunities in US manufacturing and found significant decreases in both employment and wages.

On the flip side: a work force enhanced

The opposing and more hopeful view is that there will be an AI-driven shift in the workforce, as technology increases the ability of workers who are not in direct competition with it. Whilst technology will likely depress employment for some forms of labour, it has the potential to produce new needs and openings through creative destruction. This gives rise to the potential for a complementary effect.

The complimentary effect is illustrated by looking at the introduction of the spreadsheet in the early 1980s, first with VisiCalc and then Lotus 1-2-3. This made working with large quantities of related data much easier without time consuming and error-prone methods. Suddenly, you could change commodity costs, currency exchange rates, component prices or interest rates and instantly see the impact on revenues and profits into the future. In the finance and accounting discipline (e.g. in supply chain finance) it simplified routine bookkeeping and made many tasks simpler like modelling alternate scenarios.

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The spreadsheet hugely impacted the demand for bookkeepers (44% less in number between 1985 and 2017) but greatly increased the need for people who could run the numbers on this new software like accountants, financial managers and management consultants. In the United States between 1985 and 2017, the ranks of accountants and auditors had grown 41% to 1.8 million, while financial managers and management consultants had nearly quadrupled to 2.1 million.

A professional opinion

Some take the pessimistic view, believing that advances in AI and automation are at a tipping point, after which machines will soon be better than humans in many activities. Then when access to this technology becomes mainstream, it will be the default choice for businesses. Consequently, there will remain a few highly paid workers employed and the rest will struggle to find work, or be stuck in jobs that are poorly paid, unstable and stressful.

Economist Roger Bootle takes a more optimistic view in his book The AI Economy: Work, Wealth and Welfare in the Robot Age. Bootle believes that AI and robotics will ultimately drive economic growth and release people from performing mundane, boring and unfulfilling tasks, while creating new roles in areas that will always need a human touch and those which require social, collaboration and design skills.

Despite both sides putting forward believable arguments, recent history has not been able to support convincingly the optimists or the pessimists. Unemployment is a record low, which suggests that automation has not led to labour displacement. On the other hand, economists have been pointing out that the growth in overall productivity attributed to technology has been consistently disappointing. Though Erik Brynjolfsson, who studies the economics of information technology, suggests in his explanation of the productivity paradox, that measurements of the impacts may be time delayed and that the wrong (old economy) measures are being used.

When one door closes, another one opens

Whatever side you support, what is certain is that technology AI and automation are set to change many supply chain roles as we know them. This will cause tremendous disruption in supply chains and for workers to remain necessary, they will have to consider re-inventing themselves.

Changing customer expectations are also set to have a monumental impact on supply chain roles. The rise of next day delivery means consumers expect products and services in their hands more quickly. Whilst the rise of AI and analytics mean a more personalised experience has become the norm. To provide these businesses must invent an entirely new way to architect, design and manage supply chains across broader ecosystems, new technologies and new roles and skill sets.

Whilst there are roles being replaced, new supply chain roles are also being created. These jobs are increasingly focused on working directly in consumer facing departments. The new customer co-creation paradigm will drive the need for supply chain professionals, that can orchestrate the silos across organisations, while at the same time leveraging the latest modelling and analytical tools for insights and decision making.

These new highly cooperative roles will require the leveraging of AI and automation. This will help to make intelligent decisions around new product attributes, product portfolios, product pricing and distribution, network design, product flow paths, capacity, inventory placement and transportation modes. Digital Twin technology will be key to making those interconnected trade-offs, in order to deliver in an environment of ever-changing customer needs, at new levels of speed and scale.

Adoption of AI and automation is becoming widespread across the supply chain, and its only growing. However, the technology needs to assist existing workers, not replace them. Now is the time to focus on achieving a harmonious relationship between humans and machines, working hand-in-hand to deliver a more efficient and sustainable supply chain to deliver better business outcomes.

For more information on procurement, supply chain and logistics topics - please take a look at the latest edition ofSupply Chain Digital magazine.

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How AI and automation could impact supply chain roles - Supply Chain Digital - The Procurement & Supply Chain Platform

The system integration services market for industrial automation in India is expected to grow by USD 491.33 million as per Technavio. This marks a significant market slowdown compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. However, healthy growth is expected to continue throughout the forecast period, and the market is expected to grow at a CAGR of about 16%.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200424005435/en/

Technavio has announced its latest market research report titled System Integration Services Market for Industrial Automation in India 2020-2024 (Graphic: Business Wire)

Request challenges and opportunities that influence COVID-19 pandemic - Request free sample pages of system integration services market

Read the 120-page report with TOC on "System Integration Services Market for Industrial Automation in India Analysis Report by End-user (Process industry and Discrete industry), Service (Software integration services, Hardware integration services, and Consulting services), and the Segment Forecasts, 2020-2024".

https://www.technavio.com/report/system-integration-services-market-for-industrial-automation-in-india-industry-analysis

The market is driven by the increase in plant complexities. In addition, the shortage of skilled workforce is anticipated to boost the growth of the system integration services market for industrial automation in India.

The growing adoption of the latest technologies and the penetration of IoT and smart sensors has increased the complexity in modern industrial plants and manufacturing facilities. These complexities could result in disruption or failure of critical assets and can lead to significant revenue loss. To overcome such complex situations, industrial operators are adopting system integrators in industrial plants. System integrators ensure seamless integration of new automation solutions and systems and reduce risks associated with the manufacturing process. Therefore, the increasing complexities in manufacturing operations will drive the growth of the system integration services market for industrial automation in India.

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Major Five System Integration Services for Industrial Automation in India Companies:

Access Automation Pvt. Ltd.

Access Automation Pvt. Ltd. operates its business through segments such as Content Management, Engineering Solutions, Infrastructure Services, IT Outsourcing Services, and Staffing Services. The company offers a range of system integration services for process control and factory automation.

ACS INDIA

ACS INDIA operates its business through the unified business segment. The company offers a range of industrial automation services for various industries such as food, automobile, pharmaceutical, power process, and packaging. It also provides total turnkey support from the stage of requirement analysis, system engineering, software development, installation and commissioning, and on-site training to maintain the projects.

Adage Automation Pvt. Ltd.

Adage Automation Pvt. Ltd. operates its business through segments such as Products and Solutions and Services. The company offers system integration services for cement plant kiln inlet systems, CEMS solutions, steel plant systems, ex-proof system for oil and gas and fertilizer plants, MicroSAM based gas chromatograph solutions, and small to large size analyzer shelters.

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Analogic Automation Pvt. Ltd.

Analogic Automation Pvt. Ltd. operates its business through segments such as Technology and Services. The company offers integrated automation technology solutions and services for the food and life sciences verticals such as beverages, dairies, breweries, distilleries, vegetable oil, pharmaceutical, and biotechnology.

Axcend Automation and Software Solutions Pvt. Ltd.

Axcend Automation and Software Solutions Pvt. Ltd. operates its business through segments such as Consulting, Industrial Engineering, Intelligence, Development, and OEM. The company offers industrial automation managed services for the extensions of the control system, integration of multi-platform system, and modernization of the legacy system.

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Related Reports on Industrials Include:

Global Robotics System Integration Market Global robotics system integration market by application (material handling, welding and soldering, assembly line, and others) and geography (APAC, Europe, MEA, North America, and South America).

Transportation Management System (TMS) Market in North America Transportation management system (TMS) market in North America by solution (cloud-based and on-premises) and geography (the US, Canada, and Mexico).

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View source version on businesswire.com: https://www.businesswire.com/news/home/20200424005435/en/

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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: media@technavio.com Website: http://www.technavio.com/

Original post:

Pre & Post COVID-19 Market Estimates-System Integration Services Market for Industrial Automation in India 2020-2024 | Evolving Opportunities with...

When business is anything but usual, its important for providers to stay up to date and get the most out of the products they have invested in, letting business management systems do the heavy lifting.

By optimizing current products and platforms and automating functions across a business, HME providers can take the burden off their staff and continue to satisfy patients, while providing a consistent revenue stream.>

Providers updating and adapting their business continuity plans around COVID-19 will want to consider several solutions, such as electronic prescription (ePrescribe), expansions to resupply, mobile delivery and revenue cycle management for greater efficiencies and workflow visibility.

Referral challenges top the list of considerations for todays business continuity planning. With closing sleep labs and appointment cancellations and no shows, the ability to conduct new setups is strained. Technologies like ePrescribe and interoperability tools like GoScripts are enabling providers to communicate with doctors on the front line and keep resupply programs moving uninterrupted.

According to John Skoro, president of XMED Oxygen & Medical Equipment, the latest in ePrescribe technology has filled a void for the acute-care industry by eliminating errors and applying the right billing parameters to maximize billing capability and ensuring proper reimbursement.

Electronic prescribing streamlines the complexity into something thats very simple, said Skoro. In five minutes, I get an order thats simple versus five days of wasted time when the order isnt done correctly. We can take the risk out of not getting paid because they didnt get the order right. Instead of a person handling 20 orders a day, they can now do 50 orders a day that are much more accurate, and I have a lot of confidence in what Im going to bill and that Im going to be able to collect and keep my money.

As we all struggle with reduced margins, we need automation so were not wasting energy and staff and ink and printing and faxing time, Skoro continued. With electronic prescribing, my staff members are much more high-powered people working on more complicated problems rather than these mundane tasks.

While many providers are seeing their revenue drop in sleep and other areas of business, a solid resupply program offers a less labor-intensive solution to provide the needed supplies to patients while supporting social distancing requirements. With an automated resupply program plus fulfillment, providers can safely and efficiently handle all orders and drop ship them to patients for worry-free revenue.

Matthew Ford, chief operating officer of respiratory care specialist Sail Healthcare, said his group has seen tremendous growth with todays resupply technology, moving billing per order from double digits to triple digits and adding hundreds of patients with only two staff members.

In the past, we would be fielding lots of phone calls, making lots of outbound calls and then consequently missing people so wed have a lot of inbound calls coming in, Ford said. We wouldnt be able to service the volume of patients that were now servicing without our resupply technology to revamp our workflow.

The technology has completely streamlined the process with a template that ensures when the three-month cycle comes around, that weve got all the items correctly listed and patients have an easy way of logging in and ordering those items, explained Ford. Weve had very positive response from our patients who like the fact that they can order at their convenience and they find that the user interface is intuitive.

Patients order online themselves and then we just handle exceptions. Its very straightforward because of the efficiency of this technology in integrating document management with our PARs, CMNs and warehouse logging.

Adjusting to patients no longer picking up orders and supplies, as well as lean warehouse staff, requires rethinking deliveries to maximize efficiency. Many are addressing the increased demand for home delivery due to COVID-19 with a mobile workflow solution that automates routing, streamlines paperwork and manages electronic signatures.

Indiana-based Deaconess Home Medical Equipment faced the familiar scenario of still relying on paper-based delivery processes that leave companies disorganized and frustrated because of wasted time and money. All of that changed, according to the companys HME Business Manager Mindy Carlton, when the business implemented a mobile delivery solution that has created an operations overhaul.

Weve streamlined our overall HME process and that has allowed us to work quickly and more efficiently, said Carlton.

Since rolling out the mobile logistics technology, the company has eliminated paperwork pile-ups and claim delays, decreasing days sales outstanding by eight days, improving customer service and inventory control and reducing missing tickets to zero.

Patients now only have to sign once for all required paperwork and the technicians are less likely to forget a form as all paperwork is pre-loaded into the software system. In addition, the company integrated the ABN form add-on to ensure this document is completed when necessary, reducing the need for a patient revisit.

Our ultimate goal was to improve efficiencies in our workflow and save the time of both our staff and patients, explained Carlton. Tickets are no longer misplaced and the amount of serial number errors have been significantly reduced.

The HME business is already tough with increasingly compressed margins and the ever-looming chance of audit takebacks, but todays business disruptors are making it more important than ever that HMEs get the support they need. Revenue cycle management services are one way providers are doing more with less.

David Hosemann, president and CEO of Hometown Medical, has used the services to help minimize disruptions to his business with scalable staffing, healthy revenues and predictable cash flow. He experienced fast results, including heightening business continuity and team morale, as well as increasing cash flow and profits.

A lot of folks dont think they can afford revenue cycle management services, but the truth is they cant afford not to have it, he said. If you are stuck, thats your sign you need it.

Hosemann reported that using the services has given Hometown Medical more reliable follow-up on accounts receivable aging and faster patient payments, which allows them to maintain focus on patients, referral sources and the communities they serve.

While its difficult to predict next steps during COVID-19, a solid business continuity plan with automation is a sure way to steady operations. HME providers who know how to make the most out of their current product and platform investments are going to experience greater gains. And that means using solutions such as electronic prescription, resupply, mobile delivery and revenue cycle management, which allow providers to not only work faster and easier, but also to maintain profits as well as employee and patient satisfaction.

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Steady Operations with Automation - HomeCare

The COVID-19 pandemic is raising new questions about the pace of automation. Yes, the virus has radically shifted how companies operatebut will they use these disruptions to accelerate their automation timetables?

Automation certainly saves money, and many companies that survive the pandemic will inevitably look for ways to reduce their overhead. But the impact of software and hardware automation may still vary from industry to industry; for example, those firms with substantial warehouse and shipping operations may look more to robots to carry out the work.

Even after Covid-19 passes, companies will want to pandemic-proof their operations, Carl Benedikt Frey, author ofThe Technology Trapand director of the Future of Work program at the Oxford Martin School,recently wrote in theFinancial Times.Ecommerce has been boosted by social distancing, but pressure has meanwhile mounted on online retailers as their warehouses have become overcrowded.

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Long before COVID-19 became an issue, pundits were predicting that automation would radically change the nature of the workforce over the next decade. In November 2019, for instance,a report byBank of America Merrill Lynchpredicted that automation would delete 800 million human jobs by 2035. Way back in 2017, the McKinsey Global Institutealso cited a 800-million figure, including anywhere from 39 million to 73 million jobs impacted in the United States.

Thats more than just warehouse workers; indeed, a significant portion of the workforce was already suspicious of automations potential impact long before those studies. Most Americans also expressedsupport for policiesaimed at limiting automation to certain jobs or cushioning its economic impact,read one Pew survey from 2019. A large majority (85 percent) said they would support restricting workforce automation to jobs that are dangerous or unhealthy for humans to do.

If COVID-19 really does accelerate the trend toward automation, its worth examining which jobsparticularly tech jobsare most immune. Heres a list generated by Burning Glass, which collects and analyzes job postings and other data from across the country; based off its algorithms, it has determined that the following jobs are at low risk of automation over the next decade or so:

At first glance, these jobs seem pretty diverse. However, many have a common thread: creativity and the ability to think abstractly. For example, a software developer must come up with ingenious solutions to problems; analysts must intuitively grasp what data is trying to tell them; and administrators of all types must not only think long-term, but figure out how to best balance the competing needs of a particular system.

Aspects of these jobs will certainly be automated in coming yearsfor example, theres been anotable rise in no code and low code platformsthat allow pretty much anyone to assemble simple apps and games. But technologists who find themselves in greatest demand will possess a combination of higher-level skills, creativity, and soft skills (such as communication and empathy) that will likely remain beyond the abilities of automation for quite some time to comeno matter what impact COVID-19 has on tech jobs.

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Will COVID-19 Speed Up Tech Automation and Job Loss? - Dice Insights

Artificial intelligence (AI) has been evaluated as a tool to support various stages of drug development, from target discovery to adaptive clinical trial design. Now, this technology is offering tangible benefits for chemists involved in designing novel compounds or identifying new drug candidates. Progress in AI offers the exciting possibility of pairing it with cutting-edge lab automation, essentially automating the entire R&D process from molecular design to synthesis and testing greatly expediting the drug development process.Its no surprise that scientists in pharma and biotech organizations are considering ways to increase efficiency. Getting a single drug to market takes an arduous 10 to 12 years, with an estimated price tag of nearly $2.9 billion.1 Last year, consulting firm Deloitte calculated that the return on pharmas R&D investment had decreased to 1.8%, the lowest since the firm began evaluating it in 2010.2 These numbers have put tremendous pressure on stakeholders involved in drug discovery to operate differently, finding opportunities to break the trends of rising costs and longer development times.

Used together, AI and automation could be part of the solution.

For example, for a typical drug program, getting to a single lead candidate can take three to five years and may involve the synthesis and analysis of as many as 2,000 to 3,000 molecules. With AI, scientists have been able to home in on a lead candidate from just 400 compounds.3AI performs at its best when there is plenty of information available, such as in the IT or big data space where millions to billions of data points are often on hand. In drug discovery, we are lucky if we have a few hundred data points to start with and AI does not work as effectively with such sparse data sets. This is where automation comes in.

Automated synthesis has traditionally focused on one- or two-step processes to make libraries of compounds for target screening and structure activity relationship development of increasing sophistication. However, cutting-edge technology is now enabling the fully automated multistep synthesis of quite complex molecules at scales from nanograms to grams, and at unprecedented speeds.4 For example, recent advances in inkjet technology have enable the printing of multistep reactions at a throughput of a reaction per second.5This is where automation steps up to fill the sparse data problem in AI-guided molecular discovery. With the ability to rapidly make and test large numbers of targeted molecules, we can quickly fill the data gaps in AI models to predict molecular structures with desired properties.

For optimal utility, scientists should think of the AIautomation pairing as an iterative cycle rather than a one-step process. The more information fed into the AI, the better the output will be. Everything gleaned about building molecules through the automated workflow can be recorded and used to train the AI for the next cycle of experiments. By fully integrating both components into the drug discovery process, we have the potential for exponential impact in routinely reducing timelines for finding early drug candidates from years to a matter of months.

Early implementation of AI for drug discovery has typically placed it in the hands of computational chemistry groups, where scientists already have the technical skills needed to integrate this new tool into molecule discovery. It is intriguing to consider that the development of more user-friendly perhaps AI-driven interfaces could expand access of sophisticated AI tools to a larger community of scientists who do not have the computational background but do know the properties of the molecules they need. With AI and automation, those opportunities may be on the horizon.

References

1. Dimasi, J. A., Grabowski, H. G., & Hansen, R. W. (2016). Innovation in the pharmaceutical industry: New estimates of R&D costs.Journal of Health Economics,47, 2033. doi: 10.1016/j.jhealeco.2016.01.012

2. Lesser, N., Shah, S. Deloitte Services LP. (2020, January 24). Measuring the Return from Pharmaceutical Innovation 2019. Retrieved from https://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/measuring-return-from-pharmaceutical-innovation.html

3. Mullard, A. (2017). The drug-makers guide to the galaxy.Nature,549(7673), 445447. doi: 10.1038/549445a

4. Gesmundo, N. J., Sauvagnat, B., Curran, P. J., Richards, M. P., Andrews, C. L., Dandliker, P. J., & Cernak, T. (2018). Nanoscale synthesis and affinity ranking.Nature,557(7704), 228232. doi: 10.1038/s41586-018-0056-8

5. White, J.D. SynJet: A Novel Chemical Dispensing Platform for High-throughput Reaction Screening and Optimization. September 30, 2019, Print4Fab conference, San Francisco, CA. Publisher: Society for Imaging Science and Technology.

6. Scudellari, M. (2020, March 19). Five Companies Using AI to Fight Coronavirus.IEEE Spectrum. https://spectrum.ieee.org/the-human-os/artificial-intelligence/medical-ai/companies-ai-coronavirusAuthor Bio

Nathan Collins, Ph.D., is Chief Strategy Officer of SRI Biosciences, where he oversees the translation of R&D programs into commercially available platforms. A chemist by training, he spent years in drug discovery and is now focused on improving the synthetic chemistry process.

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AI and Automation Accelerating Synthetic Chemistry and Streamlining Drug Development - Technology Networks

The COVID-19 outbreak has brought the air of uncertainty and fear with people working remotely or being redeployed to handle emergency operations. Intelligent automation can help firms continue with normal activities to fight this gloom of darkness

Closed or thinly staffed offices have created the need for heavy reliance on self-service and automation. Consumers are receiving essential services through websites, call centers, and digital apps. In the case of the government offices, the massive surge in interactions is overwhelming the aging systems and infrastructure. The most surprising news was that the laid-off workers globally were struggling to file unemployment claims, despite reaching out to their state agencies day and night.

Automation How Businesses Can Use It to Overcome the Present Crisis Successfully

While such a crisis was never anticipated, it has forced enterprises to rethink their operations and re-examine their long-held assumptions. The best example of this is that people are now discovering and realizing that remote working can actually work to become the new normal. Also, the question of continuity of operations has forced leaders to rethink and make clear choices the truly essential activities against the not relevant ones.

History claims that the actions taken during the crisis really pay off during normal times preparing companies and government agencies to combat the next pandemic, black swan, or hurricane. Intelligent automation (IA) has emerged as one of the most critical elements of the crisis response strategy and recovery across the globe.

Agencies are focusing on taking action today to augment their capacity in the current times, to deliver high-quality services and information at a much greater speed. This has been an eye-opener for leaders to think strategically about IA during this crisis and beyond. Applying IA can resolve immediate needs and also provide long-term benefits due to increased consumer engagement and higher client satisfaction. Below are the recommendations for the same:

Enable a remote workforce, and service delivery model as the remote workforce cant be effective without the supporting systems, infrastructure, and processes. With proper infrastructure, firms can make up for redeployed workers by embracing robotic process automation to handle a range of simple workflow tasks like validating information, reviewing applications, data retrieval, etc.

Data Capital The Cornerstone for Modern Businesses Success

Deploy an intelligent interaction approach to harness the power of analytics and data to more effectively address consumer needs and complaints. Capturing data effectively can produce powerful insights to deepen relationships between firms and their consumers, delivering better customer experience.

Ramping up cybersecurity by implementing automation systems is more crucial than ever, considering the current scenario. Despite the need for quicker results, establishing a governance model is mandatory to ensure that the bots are correctly configured and updated to avoid any cyber threat.

IA will make companies much more efficient and digitally transformed. These solutions can be deployed rapidly to ease out the burden on workers and ensure continuity of operations in any such situation. No one is aware of how long it will take for normalcy to return, but business leaders can act now to employ IA to address the short-term needs effectively. Though the pandemic is what is actually instrumental in bringing in the digital transformation of many businesses, it will ensure long-term future benefits for them.

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Intelligent Automation Brings Light in the Dark World of COVID-19 - EnterpriseTalk

Automation is leaving no corner of business untouched, and marketing is no exception. Eighty-two percent of business leaders agree that marketing automation can make their operations more efficient, so quick adoption of new technologies is becoming the norm especially in the midst of a global pandemic thats forcing businesses to try new strategies.

With new technologies, however, come new sets of problems. To access the revolutionary potential of automation, marketers need to be prepared to grapple with issues they might not currently be prepared for. While getting a handle on new sets of tools might feel intimidating, the payoffs in the end are well worth the effort marketing automation can double sales productivity.

Small businesses need all the help they can get and marketing automation can be a major asset if ... [+] they can get past the intimidation factor.

In order to tackle the challenges of marketing automation and create an adaptable new strategy, you need to know what youre dealing with first. Some of the most common issues marketers face when it comes to automation are:

Customer and lead data is the foundation for a successfully automated marketing campaign. If you dont know anything about the people youre marketing to, youre not going to be able to catch their attention. If your data is faulty and doesnt accurately reflect your target audience, you could end up creating the wrong campaign. According to ZoomInfo, as much as 25% of businesses database contacts contain critical errors meaning you might mis-market to up to a quarter of your leads.

For most marketers, the focus is on copy, strategy, and content. While these are all crucial components of automated marketing campaigns, too, ignoring the data could render your hard work on other components of the campaign useless. Regularly update your data sets, and run ongoing consumer surveys to keep a finger on the pulse of your customer base.

What do you need to coordinate your automated marketing efforts? Email, file sharing, design software, and likely much more. Its easy to get accustomed to the tools you regularly use, but constantly switching between different platforms for your marketing can be a major drag on productivity.

Chantal Peterson at Ontraport, a marketing automation solution, helpfully outlines the benefits of consolidating your marketing tools into a single centrally run plane. Keeping everything together ensures that no key elements, pieces of content, or leads get lost in the shuffle between different applications and services not to mention the potential drop in costs as well.

The word automation carries several connotations, namely related to robots and machinery. For your marketing to be successful, it needs to maintain a human touch, no matter where it comes from.

The automation component mostly covers the targeting and distribution of your marketing materials, not their actual creation. If youre worried about your marketing coming off as mechanical, use the data afforded to you by automated marketing to personalize more of your content generate emails and other digital ads that appeal directly to certain types of consumers. Hootsuite recommends running separate campaigns on social media so you can reach the right audience with the right messaging.

The average American sees between 4,000 and 10,000 ads every single day a number that should terrify anyone working in marketing today. While plenty of marketers think that mere exposure is enough to catch peoples attention, recent events like Michael Bloombergs billion-dollar failed presidential bid should prove thats not the case.

In fact, most consumers likely feel something akin to ad fatigue: seeing any more content than they already do would likely just annoy them. Instead of using your marketing automation to find new ways to get in front of potential customers, use it to craft more highly refined pieces of content for them. A handful of eye-catching marketing materials will have a much larger impact and a much smaller budget than an onslaught of poorly crafted ads.

Automation gives marketers the power to deploy advertisements with unprecedented speed and efficiency. While getting your message out there might be an exciting prospect, your content creation likely wont be able to keep up the pace.

As a marketer, it can be tempting to schedule ambitious ad campaigns and deployments well into the future, but you need to make sure you have the content to back up your goals first. Coordinate your automation efforts with your content creators beforehand so everyone is on the same page moving forward. In order for your marketing to work, you need to have something to market in the first place.

Automation is changing the world of marketing before our very eyes its only a matter of time before it impacts yours. Especially in uncertain times, this technology can bring a sense of consistency and organization if you know how to harness it. Not every marketer will face the same challenges, but being prepared for whatevers to come is the best way to stay one step ahead.

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5 Automation Hurdles All Marketers Need To Overcome - Forbes

Robotic Process Automation in Healthcare Market research report explores the current outlook in global and key regions from the perspective of players, countries, product types and end industries. This report analyzes top players in the global market, and divides the Robotic Process Automation in Healthcare Market into several parameters.

The key segments covered in this report are geographical segments, end-use/application segments, and competitor segments. Local segment, regional supply, application and wise demand, major players, prices are also available by 2027.The Robotic Process Automation in Healthcare Market is expected to grow tremendously by 2027. This report represents a complete study of the Robotic Process Automation in Healthcare Market, market drivers, demanding circumstances, major upgrades.

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Blue Prism, Automation Anywhere, UiPath, Verint System, Pegasystems, Kofax, Thoughtonomy, Nintex.

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The competitive landscape of the Robotic Process Automation in Healthcare Market is described in terms of the players and their statistics. For each key player, the report reveals production rates, costing, overall pricing, revenue generation, and market share within the Robotic Process Automation in Healthcare Market.

A thorough study of the competitive landscape of the Robotic Process Automation in Healthcare Market has been given, presenting insights into the company profiles, financial status, recent developments, mergers and acquisitions, and the SWOT analysis. This research report will give a clear idea to readers about the overall Robotic Process Automation in Healthcare Market scenario to further decide on this market project.

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Huge Growth Seen for Robotic Process Automation in Healthcare Market by 2020-2027 Profiling key players Blue Prism, Automation Anywhere, UiPath,...

By Ambika Sharma, Founder & MD, Pulp Strategy

Imagine a world without technology. No, actually scratch that, imagine a world without workall processes and professions are automated, and you have Star Trek-like robot droids performing all these tasks for you. Dont deny it; we have all had such utopian visions at least once in our lives, mostly with a free undertone wherein flawless robots have taken charge of everything as we sit back and enjoy. Sounds amazing, doesnt it?

The end of work is, in fact, a futuristic concept that most modern economies are working towards. And naturally, for an economy built on automation, the future is going to be automated too. However, is it going to be as liberating and cool as we expect it to be? Is this going to be a life-long soiree of luxury and absolute freedom or a world where humans are surrounded by technology and yet are detached and isolated? Breathe, and take a step back.

Where does the problem lie, then? In a bid to automate our lives, we are straying farther from being human. Automation boasts about minimizing human intervention to bring efficiency, convenience, lower costs, consistent performance, multi-lingual capabilities, enhanced customer interactions etc. and indeed, it all sounds really sweet! However, in this modern-day world of oft-isolated and fickle-minded customers, the priority should be experience and not just technology. And this is where humanistic automation comes into play.

What is humanistic automation in marketing? Think about that one neighbourhood shop owner who knew you by your name and would always strike a conversation with your mother about your family, relatives, routine life etc. Remember how your family would stay loyal to that shop even when other similar shops came up in the neighbourhood? That is because each interaction with that shop owner would be unique, intimate, and meaningful in some way. Replicating such a personalized equation with customers in this digital age is what the phenomenon of marketing automation basically means.

Yes, personalization is the key, but how do we actualize it? How can a humanistic approach be brought about by automation? Conversational AI or chatbots will help, and are already helping, get all of this and perhaps even more. Even though they have not taken the marketing world by storm yet, bots are sure to bring that certain humanization for an enhanced end-customer experience. People have no time, and constant spamming of oft-irrelevant content like heaps of emails, 1000-worder blogs etc. can only irk them further. A personalized one-on-one conversation, on the other hand, will not.

When it comes to personalization and customer engagement, the argument here is not humans vs. bots, but badly-made bots vs. the good ones. Bots can be simple and complicated at the same time. For instance, if you want to know whether your train tickets have been confirmed, what would you prefer? A long wait-time and oft-crashing webpage refreshing the conversation each time and thus making you re-enter the PNR four times in a row, or a simple chat on WhatsApp updating you with the status? We are all humans, and it is an inherent trait to follow the path of least resistance, and good bots can definitely help with that.

Further, as a marketer, one should know where their audience is and find them there. Customers are already available and active on most of the social media apps (WhatsApp, Messenger etc.), and they do not need yet another app to drain their smartphones performance further while providing little value to them. Whereas deploying bots on these messaging platforms can initiate conversations to provide whats needed, thus ensuring seamless solutions in real-time.

At the same time, bots should not be there just to provide the solutions needed, but to also bring that natural flow that keeps a conversation going. Harnessing the right automation tools will facilitate a deeper insight into the target audience, which you can put in use to develop bots for a meaningful relationship with them. By personalizing consumer journeys in a value-added manner for them to derive satisfaction, bots can help build credibility for the brand as well. Marketing is an intensely-competitive domain, and automated yet personalized interactions by way of bots will help brands create unique experiences for every consumer, giving them a clear edge over their competitors.

It is no news that marketing and branding go hand-in-hand, and all marketers know the worth of good-old word-of-mouth mode. The magic here lies in the conversational flow, and having an automated setup that feels off might render your marketing strategies and content ineffective. Customers build a brand as a real person in their head and expect human-like interactions thus. Amidst such a scenario, inconsequential answers, incomplete information, or confusing flow can take a toll on any customers patience and maybe even sanity! And the last thing youd want is to have your brand sued because of a flawed understanding of NLP and consequently bad bot deployment.

Moreover, with millennials and GenZ constantly evolving the market whilst together forming the biggest consumer group in history, there is whole new emphasis on being authentic and #relatable. This consumer group has either had a first-hand account of this digital journey or have been born and brought up in it. So, they have the knack to mostly figure out when the content is robotic and when it is authentic. And the last experience that they seek is talking to what may seem like an idiotic robot. Bots are here to make internet human, and not to take it farther away from that element. The problem here is gravethe prevention, not so much.

Deploying a good bot is the shared responsibility of a bunch of professionalsmarketer, development partner, and a communication agency that has prior experience in training bots. Bots should not be a hurried launch to remain relevant in this digital world, but a carefully implemented strategy with deep emphasis on language flow and communication followed by extensive experience-testing. Bad bots are already prevalent and are a major turn-off for customers, and we need to come up with good bots to bring them back in the equation in an intimate, meaningful, and humanly manner.Given the pace at which technology is advancing, it is becoming harder to establish, let alone maintain, a human touch. So, humanistic automation is bound to shape the future of marketing, and bots are the most viable solution at present. Bots are an effective tool for helping achieve marketing goals while simultaneously enabling 247 support, reduced costs, standardization, generation of insights, enhanced customer engagement and experience, and so much more. Therefore, brands which exercise their automation capabilities and marketing expertise to weave that human element in their strategies and operations will certainly see success while delivering value and building meaningful customer relationships along the way!

If you have an interesting article / experience / case study to share, please get in touch with us at [emailprotected]

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Technology, with a human touch: Why humanistic automation is the future of marketing - Express Computer

The global research report titledMedical Automation Technologiesmarket was published byMarket Research Inc. The study elucidates current market statistics, in addition to underlying future predictions of the market. The research report has been compiled by means of effective techniques such as primary and secondary research methodologies. Top level industries are enlisted in order to obtain penetrative business insights. The companies profiled in this research report include erudite information on product types, features, capacity, and productivity.

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Acrobot Company Ltd

The geographical segmentation includes study of global regions such asNorth America, Latin America, Asia-Pacific, Africa, and Europe. The report also draws attention to recent advancements in technologies and certain methodologies which further help to boost the outcome of the businesses. Furthermore, it also offers a comprehensive data of cost structure such as the cost of manpower, tools, technologies, and cost of raw material. The report is an expansive source of analytical information of different business verticals such as type, size, applications, and end-users.

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The study also elaborates on growing futuristic opportunities in order to get a clear idea about global opportunities for theMedical Automation Technologiessector. The report focuses on some significant questions faced by different stakeholders in the businesses. The study also address various risks and challenges faced by businesses during the forecast period.

Furthermore, it emphasizes on drivers and restraints, impacting the progress of theMedical Automation Technologiesmarket. The current competitive scenario has also been studied by examining the market situations of global as well as domestic market. Finally, it also sheds light on manufacturers or service providers for a better understanding of the market.

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Key Objectives of Medical Automation Technologies Market Report:

Study of the annual revenues and market developments of the major players that supply Medical Automation Technologies Analysis of the demand for Medical Automation Technologies by component Assessment of future trends and growth of architecture in the Medical Automation Technologies market Assessment of the Medical Automation Technologies market with respect to the type of application Study of the market trends in various regions and countries, by component, of the Medical Automation Technologies market Study of contracts and developments related to the Medical Automation Technologies market by key players across different regions Finalization of overall market sizes by triangulating the supply-side data, which includes product developments, supply chain, and annual revenues of companies supplying Medical Automation Technologies across the globe.

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Medical Automation Technologies Market: Indoor Applications Projected to be the Most Attractive Segment during 2020-2027 - Bandera County Courier