Words cant describe….

So when I came to South America I had a couple things on my list of I REALLY want to do or see. One was go to Machu Pichu which unfortunately I think is out due to the mud slides. It wiped out lots of train track and paths so I guess that just means I will have to come back in a year when its fixed. Another was go to Iguazu falls and to see a soccer football game. I am lucky enough to hav

Visit the Land of Gandhi Ahmedabad

Richly steeped in Hindu Islamic and British Colonial history Ahmedabad awaits its discovery as the next big tourist hot spot. Spend a day at the tranquil Sabarmati Ashram among Gandhi memorabilia and you will find that the ambience slowly overwhelms your senses. A welcome break from the nostalgia evoking Sabarmati Ashram would be to take a trip to the placid old artificial Kankaria Lake complet

The Dietary Supplement Safety Act of 2010: A long overdue correction to the DSHEA of 1994?

BACKGROUND: A BAD, BAD LAW

One of the themes of this blog has been how, over the last couple of decades, the law has been coopted by forces supporting “complementary and alternative” medicine (CAM) in order to lend legitimacy to unscientific and even pseudoscientific medical nonsense. Whether it be $120 million a year being spent for the National Center for Complementary and Alternative Medicine (NCCAM) or attempts to insert provisions mandating that insurers in the government health care co-ops that would have been created by President Obama’s recent health care reform initiative (which at the moment seems to be pining for the fjords, so to speak), the forces who do not want pesky things like regulation to interfere with their selling of pseudoscience have been very successful. Arguably the crown jewel of their legislative victories came in 1994, when the Dietary Supplement Health and Education Act (DSHEA) was passed. Demonstrating that pseudoscience is a bipartisan affair, the DSHEA was passed, thanks to a big push from the man who is arguably the most powerful supporter of quackery in government and the man most responsible for the creation of the abomination that is NCCAM, Senator Tom Harkin (D-IA), along with his partner in woo, Senator Orrin Hatch (R-UT). It should be noted that Harkin happens to be the recipient of large contributions from supplement manufacturer Herbalife, demonstrating that big pharma isn’t the only industry that can buy legislation related to health.

Dr. Lipson has discussed the DSHEA before (calling it, in his own inimitable fashion, a “travesty of a mockery of a sham“) as has a certain friend of mine. Suffice it to say that the DSHEA of 1994 is a very bad law. One thing it does is to make a distinction between food and medicine. While on its surface this is a reasonable distinction (after all, it wouldn’t make a lot of sense to hold food to the same sorts of standards to which drugs are held), as implemented by the DSHEA this distinction has a pernicious effect in that it allows manufacturers to label all sorts of botanicals, many of which with pharmacological activity, as “supplements,” and supplements, being defined as food and not medicine, do not require prior approval by the FDA before marketing:

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), the dietary supplement manufacturer is responsible for ensuring that a dietary supplement is safe before it is marketed. FDA is responsible for taking action against any unsafe dietary supplement product after it reaches the market. Generally, manufacturers do not need to register their products with FDA nor get FDA approval before producing or selling dietary supplements.* Manufacturers must make sure that product label information is truthful and not misleading.

In other words, when a supplement is marketed it’s more or less the honor system. No registration with the FDA is required. After all, supplements are food, not medicine! In effect, the government can’t really do anything unless problems are reported after the supplement is marketed. Even worse, the definition of “supplement” has become very broad, as Quackwatch points out:

DSHEA worsened this situation by increasing the amount of misinformation that can be directly transmitted to prospective customers. It also expanded the types of products that could be marketed as “supplements.” The most logical definition of “dietary supplement” would be something that supplies one or more essential nutrients missing from the diet. DSHEA went far beyond this to include vitamins; minerals; herbs or other botanicals; amino acids; other dietary substances to supplement the diet by increasing dietary intake; and any concentrate, metabolite, constituent, extract, or combination of any such ingredients. Although many such products (particularly herbs) are marketed for their alleged preventive or therapeutic effects, the 1994 law has made it difficult or impossible for the FDA to regulate them as drugs. Since its passage, even hormones, such as DHEA and melatonin, are being hawked as supplements.

In other words, under the DSHEA, substances that are clearly not foods can be marketed as supplements, including herbs and other botanicals (the vast majority of which are marketed as having a beneficial medicinal effect and some of which contain chemicals that do act as drugs). As long as the manufacturer is careful not to make specific health claims, it’s all good. In other words, a “nutritional support” statement claimed for a supplement must not be a “drug” claim; i.e., it must not claim that the supplement can be used for the treatment or prevention of a disease. Supplement manufacturers easily evade this requirement by making vaguer claims related to organs or systems, such as claiming that a product “boosts the immune system,” “supports heart health,” or something similar, often accompanied by what Dr. Lipson has sarcastically referred to as the “quack Miranda warning“:

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

It doesn’t take too much searching to find supplement advertising that does claim to treat, cure, or prevent disease.

The DSHEA was the greatest boon to supplement manufacturers ever. In its wake, the supplement industry exploded, racking up huge increases in sales. Indeed, a recent GAO report estimated that the supplement industry has grown to a $23.7 billion industry in 2007. Moreover, so lax is the regulation of supplements that it took a very extreme and egregious act, namely the marketing of an industrial chelator as an “antioxidant” supplement for the treatment of autism, before the FDA finally acted. Over the years, supporters of science-based medicine and sound public policy have made efforts to alter or repeal the DSHEA. All have failed. Tom Harkin and Orrin Hatch are powerful patrons, and Utah is home to many supplement manufacturers, whose interests Hatch zealously defends. Indeed, when adulterated supplements manufactured in Utah caused Olympic athletes to test positive for banned drugs and the International Olympic Committee warned athletes to avoid banned supplements, particularly those manufactured in Utah, Hatch leapt to the defense of the supplement manufacturers:

…he [Hatch] has been unapologetic in his support for the supplement industry, having battled the FDA and other federal agencies over the regulation of vitamins, herbals, and other natural medicines for more than a decade…Hatch considers his 1994 law, DSHEA, a triumph on behalf of consumer health freedom. But a close look suggests that if anything, DSHEA (or the Hatch Act, as body builders call it) has left Americans “free” to serve as guinea pigs for a multibillion-dollar industry, much of which is built on a foundation of fraudulent claims, pyramid schemes, and lousy manufacturing practices.

We here at Science-Based Medicine have said much the same thing multiple times. Last week, I learned that yet another effort is being made to strengthen the DSHEA and close some of its loopholes. This effort comes in the form of a law under consideration, the Dietary Supplement Safety Act of 2010. It is a law proposed by, of all legislators, John McCain.

Can the Dietary Supplement Safety Act of 2010 fix the DSHEA?

On February 3, 2010 Senator John McCain (R-AZ) gave a speech announcing new legislation that he was introducing, the Dietary Supplement Safety Act of 2010:

Like many of you, I am looking forward to watching the Super Bowl this Sunday and the Winter Olympics later this month. However, a little over a year ago the NFL suspended six players, including two players from one of the teams competing this Sunday, for violating the league’s anti-doping policy. Several of the players were surprised that they tested positive for a banned substance because they used a dietary supplement they believed to be safe and legal.

It is for precisely this reason that today Senators Dorgan and I are proud to introduce the Dietary Supplement Safety Act of 2010. All Americans should know the exact ingredients of any dietary supplement they use and the FDA must have the tools necessary to ensure the safety of dietary supplements.

This legislation would require dietary supplement manufactures to register with the FDA and fully disclose the ingredients contained in the supplement. Surveys have found that a majority of dietary supplement users believe the FDA approves the safety of dietary supplements prior to market introduction. However, that is not the case. In fact, dietary supplement manufacturers’ advertised claims of safety and effectiveness are not reviewed or approved by the FDA.

The complete text of the bill can be found here. Perhaps the most promising aspect of the McCain-Dorgan Bill is that it provides the FDA with mandatory recall authority if a supplement is found to be unsafe or harmful. Part of the reason that the government could do little about, for example, ephedra, which it took the FDA over a decade to be able to ban, despite multiple deaths linked to supplements containing it. Perhaps the most notorious death attributed to ephedra-containing supplements was that of Steve Bechler, a pitcher for the Baltimore Orioles, who died of heat strokefollowing a spring training workout in 2003. The medical examiner found that ephedra toxicity played a “significant role” in Bechler’s sudden death. Sad to say that cleaning up sports seems to be the primary motivation behind Senator McCain’s decision to take on the DSHEA, rather than protecting the public at large, but, whatever his motivation, it is good to see a legislator trying to make some corrections to the abomination of a travesty that is the DSEA of 1994. Indeed, as long as 6 years ago, McCain appeared to get it:

McCain voted for DSHEA, the 1994 law that gutted the federal government’s authority to oversee supplements — and that triggered the explosive growth in the sale of everything from horny goat weed to bee feces. But he says: “I’m not satisfied at all. The bill I voted for, frankly, I was not as aware of it as I should have been.”

Now McCain would like to force makers of supplements or any substance that affects the human body to test their products before bringing them to market. Given that the supplement manufacturers have huge political influence in Congress — they can mobilize millions of loyal customers, and they have a powerful patron in Sen. Orrin Hatch, R-Utah — that’s not likely to happen.

The bill has a number of good features. One part that I like is that the DSSA mandates that all adverse events be reported to the FDA, including non-serious ones. As mentioned by Senator McCain, it also includes expanded power for the FDA to issue cease distribution and notification order requiring that the manufacturer cease sales and marketing of the supplement in question. It also provides a mechanism for a hearing within ten days for the manufacturer to defend itself against the charges. After the hearing, the FDA may then issue a formal recall if it finds adequate evidence that the supplement is unsafe. While it is true that the DSHEA does currently allow the FDA to ban supplements, it does not, as I understand it, give the FDA the power to issue a rapid order to cease distribution or to mandate a recall this quickly, nor does it require supplement manufacturers to register with the FDA. All in all, it is a welcome modification of a very bad law. Although it does not go far enough, it is a bill that supporters of science-based medicine should support.

Not surprisingly, the supplement industry is very much opposed to this bill. For example, the Council for Responsible Nutrition (CRN) was fast to respond to Senator McCain’s press conference. In a bit of denialist double-speak that would make tobacco manufacturers blush, the CRN had the audacity to claim that requiring the reporting of all adverse events, not just serious ones, would not do anything to protect consumers. Even more Orwellian, the CRN actually claimed with (apparently) a straight face that the supplement industry had lobbied to “increase the regulation under which the supplement industry operates” and to “increase funding for the FDA’s enforcement efforts.” It supports a different bill, the Senate Food and Drug Administration Food Safety and Modernization Act (S.510), sponsored by Senator Richard Durbin (D-IL).

My reading of Durbin’s bill is that, although it too has a number of good features, it does not really address the supplement industry, at least not directly. Rather, it concentrates primarily on sanitation, and adulteration, the inspection of food manufacturing facilities, and regulation of imported food. Indeed, it appears to be primarily an agricultural bill to regulate food safety, and it says nothing about supplements explicitly. Of course, given that the law considers supplements food, supplements would fall under the law, but the law doesn’t really look as though it would actually do much about supplements. Certainly, it would not require supplement manufacturers to report all adverse events. No wonder the supplement industry likes it better than the McCain bill. S.510 would do little or nothing to reform the DSHEA, and that’s how the supplement industry likes it. Indeed, founder executive director of the American Botanical Council, Mark Blumenthal, essentially said as much when he argued that a new law isn’t necessary, claiming that all that is necessary is “robust enforcement” of the DSHEA. That is, of course, laughable, because even if the DSHEA were enforced to the letter, the problem would remain, namely that the FDA can do nothing about harmful supplements until after the fact and or about deceptive health claims made by supplement manufacturers–again, which is just the way the supplement industry likes it. Indeed, the record of the supplement industry has been to push for the passage of the DSHEA, which weakened the FDA’s authority to protect the public against dangerous supplements, and to fight every substantive effort to fix that travesty of a law.

In fact, if you want the attitude of supplement manufacturers encapsulated, just look at the reaction of attorney Jonathan W. Emord, a flack for the supplement industry:

Emord said a requirement to report non-serious adverse events was “laughable”.

“If it is not serious why bother?” he wondered, noting ‘seriousness’ had not been defined. “Is it when the vitamin bottle drops to the floor and the cat eats every one?”

Of course, I could point out that the FDA does define serious adverse events. Basically an SAE is a complication that is either life-threatening or require hospitalization and requires mandatory reporting. Even then, there was no guarantee that an adverse event due to a supplement would be reported because often such events are not linked to various supplements that people take. However, there are quite a few adverse events that might not fall under the FDA’s definition of “serious” that are significant, and there is currently no requirement that these be reported.

I’m not a politician, nor am I a political blogger. I don’t know what the chances are that the DSSA will pass congress. I’m not very optimistic, though. For one thing, it’s being introduced by a Senator from the minority party, although Senator Byron Dorgan (D-ND) is a Democrat. More importantly, it’s likely to run into a buzzsaw of opposition, thanks to Senators Hatch and Harkin. On the other hand, the publicity of the Winter Olympics may help get this bill some traction, and the emphasis of athletes who have either been harmed or tested positive for banned substances, thanks to adulterated supplements. Still, my guess is that the bipartisan tag-team of woo, Senators Harkin and Hatch, will guarantee that the DSSA dies a quiet death. Hatch will do it for his campaign contributors in the supplement industry; Harkin will do it because he’s a true believer.

I’d love to be proven wrong, but doubt that I will be. After all, Senator McCain has been trying to tighten regulation of the supplement industry since 2004. For all the features it shares with the DSSA, I don’t think Durbin’s bill goes far enough because it doesn’t directly address supplements in a manner in which they need to be addressed to fix the DSHEA, and that is why I prefer the McCain bill at present. In fact, even the McCain bill doesn’t appear to go far enough in that it seems to leave the DSHEA largely intact in terms of what supplement manufacturers are allowed to say in their advertisements. Even so, the McCain-Dorgan bill strikes me as unlikely to pass unless there is a groundswell of public support for it, which is why I hope you will contact your Senators and tell them you support the bill and hope that they will support it too.

Whatever bill passes, the McCain or Durbin bill, as has been true for 16 years now, something needs to be done to fix the the DSHEA, or, as I like to call it, the Supplement Manufacturer’s Protection Act. As long as the DSHEA remains intact, it’s more or less the honors system for supplement manufacturers, and I don’t trust supplement manufacturers any more than many trust big pharma. In fact, in many cases, they are becoming one and the same. Big pharma recognizes profit potential when it sees it, and supplements can be marketed without all that pesky and expensive testing that are required for new drugs.


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Costa Rica elections: Libertarian Otto Guevara gracious in defeat

Congratulates Laura Chinchilla, "our president"

Libertarian Presidential candidate Otto Guevara was quick to concede to winner Laura Chinchilla of the centrist National Liberation Party last night, as election returns continued to come in. Ms. Chinchilla won with 47% of the vote. Second place finisher, center-left Otto Solis received 25%. Guevara received 21% which guarantees Movimiento Libertario (Libertarian Party) an increased number of seats in the Costa Rica Congress.

From the UK Guardian, "Costa Rica elects first female President":

Costa Ricans have elected their first female president as the ruling party candidate won in a landslide after campaigning to continue free market policies in Central America's most stable nation.

The 50-year-old protege of the current president, Nobel peace prize laureate Óscar Arias, promised to pursue the same economic policies that recently brought the country into a trade pact with the US and opened commerce with China.

The third-place candidate, Guevara, congratulated Chinchilla as "our president", but he also pointed out the new political muscle of his tax-bashing Libertarian Movement Party. He won 21% of the vote.

But it is not yet known if Chinchilla's party will have a full majority in the Costa Rica Congress.

A Victory for Gay Marriage In Mexico City?

A new Mexico City law goes into effect March 4 that will allow same-sex couples to marry and adopt children, propelling the city to the forefront of the global gay rights movement.

A backlash is attempting to have the law declared unconstitutional.  One argument being made is that Mexico City already has civil unions for same-sex couples.

That argument, however, just raises the issue of whether government should provide marriage at all; it could instead provide civil unions to both same-sex and opposite sex couples, leaving marriage to religious institutions.

Are Liberals Too Condescending? | The Intersection

Over the weekend, everybody was emailing me this Washington Post Outlook article, which critiques my first book in the context of arguing that liberals are sneeringly dismissive of the conservative intellect, and guilty of “intellectual condescension”:

This liberal vision emphasizes the dissemination of ideologically driven views from sympathetic media such as the Fox News Channel. For example, Chris Mooney’s book “The Republican War on Science” argues that policy debates in the scientific arena are distorted by conservatives who disregard evidence and reflect the biases of industry-backed Republican politicians or of evangelicals aimlessly shielding the world from modernity. In this interpretation, conservative arguments are invariably false and deployed only cynically. Evidence of the costs of cap-and-trade carbon rationing is waved away as corporate propaganda; arguments against health-care reform are written off as hype orchestrated by insurance companies.

Let me go on the record as saying that I am no fan whatsoever of intellectual condescension. I think there is way too much of it on my side of the aisle. So I should be at least somewhat sympathetic with this author, one Gerard Alexander of the University of Virginia.

But here’s the problem. He gets my book’s arguments almost entirely wrong. First, I don’t argue that conservatives “disregard evidence.” The problem is that they make up their own evidence, using their own “scientists” to do so. They then use this pseudo-expertise to disregard expertise and consensus–a very different thing.

Second, I never argued conservatives were arguing “cynically.” It was obvious they believed what they said on matters of science. After all, they had their pseudoexperts to bank on.

Finally, I clearly distinguished between distorting the facts of science on the one hand, and making economic, moral, and policy arguments on the other. So a sentence like Alexander’s last one completely misses the boat: “Evidence of the costs of cap-and-trade carbon rationing is waved away as corporate propaganda; arguments against health-care reform are written off as hype orchestrated by insurance companies.” This stuff has nothing to do with the arguments of The Republican War on Science.

If there is ever a case for being intellectually condescending–and I’m not sure that there is–perhaps it’s to someone who critiques you while getting your arguments wrong.


NCBI ROFL: Hmmm…what should we call this new butt rash? | Discoblog

2266999137_e3fb0334abBaboon syndrome

“Andersen et al described baboon syndrome in 1984. It was characterized by a clinical presentation of systemic contact dermatitis with pruritic and confluent maculopapular light-red eruption, localized in the gluteal area and the major flexures, developed several hours or days after drug or agent contact. This syndrome has a pathognomonic distribution but its cause has not been elucidated yet. Histopathology of the lesions shows non-specific features of dermatitis. Several drugs have been previously described as responsible for the Baboon syndrome origin. Mercury is the most frequent implicated agent; other agents are nickel, different antibiotics, heparine, aminophylline, pseudoephedrine, terbinafine and immunoglobulins.”

baboon_syndrome

Love is in the air this week at NCBI ROFL! Tuesday-Thursday this week, we will feature research articles about love in its most physical form (ok, we mean plain ol’ sex). Enjoy!

Image: flickr/mixlass

Related content:
Discoblog: NCBI ROFL: Finally, science brings you… the pimple detector!


Use of Nanofibers to Strengthen Hydrogels of Silica, Other Oxides, and Aerogels

Research has shown that including
up to 5 percent w/w carbon nanofibers
in a silica backbone of polymer crosslinked
aerogels improves its strength,
tripling compressive modulus and
increasing tensile stress-at-break fivefold
with no increase in density or
decrease in porosity. In addition, the
initial silica hydrogels, which are produced
as a first step in manufacturing
the aerogels, can be quite fragile and
difficult to handle before cross-linking.
The addition of the carbon nanofiber
also improves the strength of the initial
hydrogels before cross-linking, improving
the manufacturing process. This
can also be extended to other oxide
aerogels, such as alumina or aluminosilicates,
and other nanofiber types, such
as silicon carbide.

STS-130 Launch Blog

Follow space shuttle Endeavour's exciting countdown to launch as Steve Siceloff blogs from inside Firing Room 3 at the Launch Control Center at NASA's Kennedy Space Center. Continuous coverage of the launch begins at 11 p.m. Sunday for a launch attempt at 4:14 a.m. Monday

George Zamka leads the six-person crew on the mission to add the Tranquility module and a new "window on the world" to the International Space Station. Tranquility is the first new pressurized module to be carried to the orbiting laboratory since STS-124 took the pressurized section of the Japanese Experiment Module "Kibo" to the station in June 2008. But station residents couldn't be blamed for looking forward most of all to the cupola Endeavour will carry into space. Once at its place on the station, the cupola will afford station crew members a place to comfortably sit among seven windows and watch the Earth spin below them. And they won't even have to wear a spacesuit. from Kennedy.

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On Launch Pad 39A

The space shuttle Endeavour is seen after the rotating service structure is rolled back on Saturday, Feb. 6, 2010 at Launch Pad 39A of the NASA Kennedy Space Center in Cape Canaveral, Florida. Endeavour and the crew members of the STS-130 mission are set to launch on Sunday at 4:39 a.m. EST.

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‘Go’ for Launch

At Launch Pad 39A at NASA's Kennedy Space Center in Florida, the crew of space shuttle Endeavour's STS-130 mission posed for a group portrait in front of Endeavour's external tank and one of its solid rocket boosters at the conclusion of the Terminal Countdown Demonstration Test, the dress rehearsal for their launch.

From left are Robert Behnken, Commander George Zamka, pilot Terry Virts, Kathryn Hire, Nicholas Patrick and Stephen Robinson. The primary payload on STS-130 is the International Space Station's Node 3, Tranquility, a pressurized module that will provide room for many of the station's life support systems. Endeavour is set to launch on Feb. 7.

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Google Buzz on Phones Is Actually Kind of Ridiculous (In a Good Way) [Google]

Google Buzz is actually slightly more insane on Android phones and iPhone than the desktop: There's a revamped, Buzzier Google homepage; you can post entirely using your voice; and a new version of Google Maps eats Yelp's lunch.

There's three components to mobile: A new mobile Google homepage with automatic geo-location and Buzz integration; a web app for Android phones and iPhone located here with full, incredible speech-to-text powers; and a new version of Google Maps that tightly bundles location with Buzz.

In fact, location is the true killer feature here. While it lacks the gaming component of Foursquare, it's central to the mobile version of Buzz. As another layer in Maps, you can see what people are Buzzing about all around you, and add to the conversation. Also, Google's Places database has been updated to integrate Buzz, which seems to take a chunk out of Yelp.


Google Buzz Is Google’s Twitter-Like Client [Google]

Google has just announced the name for their rumored new service. It's part of Gmail and called Google Buzz. And it'll be live TODAY by 2PM Eastern.

Used on a PC, Buzz reminds us of an RSS combined with all of your social networking—all within the existing Gmail infrastructure. Buzz's five key features include:

• Automatic friends lists (friends are added automatically who you have emailed them on Gmail)
• "Rich fast sharing" combines sources like Picasa and Twitter into a single feed, and it includes full-sized photo browsing
• Public and private sharing (swap between family and friends)
• Inbox integration (instead of emailing you with updates, like Facebook might, Buzz features emails that update dynamically with all Buzz thread content, like the photo viewer we mentioned above)
• "Recommended Buzz" puts friend-of-friend content into your stream, even if you're not acquainted. Recommendations learn over time with your feedback.

Of course, Buzz also works on mobiles. Google is slowly introducing those features now. Buzz works right from Google.com on Android and iPhone browsers, and it locates your position from a one button press. From here, Buzz can tailor your feed to their information on things like businesses and restaurants. More on mobile Buzz here.

Also, you can follow the latest updates in our Google Buzz liveblog, going on now.


Tower Skins Modernise Ugly Buildings, Generate Energy and Collect Rain Water [Architecture]

I'm not sure how I feel about these tower skin concepts, which can turn ugly buildings into modern icons. A lot of the post-war buildings aren't the nicest-looking, but as they say, beauty is in the eye of the beholder.

Architectural company LAVA believes ugly buildings should have a shot at happiness, with these tower skins acting like a "transparent cocoon" made from mesh textile, capable of being lit up in the evening for maximum attention. They'd supposedly generate energy with the addition of photovoltaic cells, collect rain water and improve ventilation for the buildings.

I'm sure the tower skins will stay firmly in "concept land," but the designs are on display in Sydney until the 28th of March for anyone wanting a gander. [LAVA Design Boom]


Live From Google’s February Event: Google Gets Twittery [Live]

We're covering Google's mysterious, bizarrely secret product unveiling(s) live right here—and things are kicking off right now. Is Google just going all Twittery, or are they going to surprise us?

1:15: Google's Bradley Horowitz is on stage, and he's talking in broad terms about "sharing", and things like that! Sounds like Twitter, in the context of rumors. WIthout the rumors, it sounds a little like nothing.

1:19: Ah! There it is. "Google Buzz." It's built into Gmail, and Google's Todd Jackson is jumping on stage to talk about it.

1:21: Ok, this is what the WSJ was talking about: It's a system of "social updates" that leverages your Google contacts. It can auto-follow, sort of like how Gmail automatically adds contacts. You can publish private or public updates.

1:25: Here's what it looks like: It's a bit like Twitter, but there doesn't seem to be any kind of character limit. And you can share anything, like photos and video.

1:28: The Buzz timeline has all kinds of media support, including a cool automatic photo album thing. Using this looks a lot like using Twitter through an advanced client—you know how Tweetie or Tweetdeck lets you preview stuff without changing windows? The experience is a lot like that.

1:30: Haha, people have figured out the demo computer's email address, and they're spamming the inbox. Awesome.

1:33: Inbox integration is exactly what it sounds like—by @ing a comment on a Buzz link to one of your contacts, it will show up in their Gmail inbox. Google says obliquely that "the @ response has become very popular on the internet", without mentioning Twitter at all. This is funny, see, because Buzz is a flaming cannonball aimed directly at Twitter's heart.

1:35: Gmail's "Just the Good Stuff" feature highlights popular content, so you can discover new Buzz folks to follow, I guess. Trending topics, anyone?

1:36: And yes, there are going to be mobile apps. But first, a speech.

1:38: Buzz will include geolocation on smartphones, to give conversations and content "context."

1:40: Ok, here's how Buzz on mobile will work: You can simply go to Google's homepage on a supported smartphone, and click the little Buzz icon on the top right corner, next to the services list. It'll poll your GPS, Wi-Fi network or cell towers and instead of tagging your post with lat/long coordinates, it'll approximate your location with something like "Highpoint Mall" or "Yoni's Adult Megaempornium." It's geotagging in English instead of numbers, basically.

1:42: The service shows up as an web app in a tab, like Gmail or Google Voice. From the looks of it, and because of the geolocation features, I think this web app is going to be specific to iPhone, Android and Pre—it's leveraging some serious WebKit/HTML5 features here.

1:44: Oh! And it's going to be rolled into Google Maps, too, so you can see who's Buzzing around you, and update your Buzz from within the app. Google's building this into existing software, it seems, instead of rolling it out as a new, standalone app.

1:49: They're rolling video now, and I'll say this much: This makes sense. Status updates feel at home nested inside services people already use, like Gmail, and while the enforced brevity of Twitter has its upsides, Buzz makes Twitter's lack of media support look kind of stubborn. Plus, with Maps, Places, Gmail, Picasa, Google Reader and the 16273 other GProducts in Google Labs, these status updates have a lot more context, and a lot more to draw on. Then again, Facebook status updates have pleeeenty of context, and who the hell wants to use those?

1:51: Buzz is going live in a few minutes (2:00EST), but just for select journos. It'll go live for other soon after, but I'm not sure when.