NASA Spacecraft Dives Between Saturn and Its Rings

NASA's Cassini spacecraft is back in contact with Earth after its successful first-ever dive through the narrow gap between the planet Saturn and its rings on April 26, 2017. The spacecraft is in the process of beaming back science and engineering data collected during its passage, via NASA's Deep Space Network Goldstone Complex in California's Mojave Desert. The DSN acquired Cassini's signal at 11:56 p.m. PDT on April 26, 2017 (2:56 a.m. EDT on April 27) and data began flowing at 12:01 a.m. PDT (3:01 a.m. EDT) on April 27.

"In the grandest tradition of exploration, NASA's Cassini spacecraft has once again blazed a trail, showing us new wonders and demonstrating where our curiosity can take us if we dare," said Jim Green, director of the Planetary Science Division at NASA Headquarters in Washington.

As it dove through the gap, Cassini came within about 1,900 miles (3,000 kilometers) of Saturn's cloud tops (where the air pressure is 1 bar -- comparable to the atmospheric pressure of Earth at sea level) and within about 200 miles (300 kilometers) of the innermost visible edge of the rings.

While mission managers were confident Cassini would pass through the gap successfully, they took extra precautions with this first dive, as the region had never been explored.

"No spacecraft has ever been this close to Saturn before. We could only rely on predictions, based on our experience with Saturn's other rings, of what we thought this gap between the rings and Saturn would be like," said Cassini Project Manager Earl Maize of NASA's Jet Propulsion Laboratory in Pasadena, California. "I am delighted to report that Cassini shot through the gap just as we planned and has come out the other side in excellent shape."

The gap between the rings and the top of Saturn's atmosphere is about 1,500 miles (2,000 kilometers) wide. The best models for the region suggested that if there were ring particles in the area where Cassini crossed the ring plane, they would be tiny, on the scale of smoke particles. The spacecraft zipped through this region at speeds of about 77,000 mph (124,000 kph) relative to the planet, so small particles hitting a sensitive area could potentially have disabled the spacecraft.

As a protective measure, the spacecraft used its large, dish-shaped high-gain antenna (13 feet or 4 meters across) as a shield, orienting it in the direction of oncoming ring particles. This meant that the spacecraft was out of contact with Earth during the ring-plane crossing, which took place at 2 a.m. PDT (5 a.m. EDT) on April 26. Cassini was programmed to collect science data while close to the planet and turn toward Earth to make contact about 20 hours after the crossing.

Cassini's next dive through the gap is scheduled for May 2.

Launched in 1997, Cassini arrived at Saturn in 2004. Following its last close flyby of the large moon Titan on April 21 PDT (April 22 EDT), Cassini began what mission planners are calling its "Grand Finale." During this final chapter, Cassini loops Saturn approximately once per week, making a total of 22 dives between the rings and the planet. Data from this first dive will help engineers understand if and how they will need to protect the spacecraft on its future ring-plane crossings. The spacecraft is on a trajectory that will eventually plunge into Saturn's atmosphere -- and end Cassini's mission -- on Sept. 15, 2017.

More information about Cassini's Grand Finale, including images and video, is available at:

https://saturn.jpl.nasa.gov/grandfinale

For the latest views of Saturn, visit the Cassini Raw Image gallery:

https://saturn.jpl.nasa.gov/galleries/raw-images/

The Cassini-Huygens mission is a cooperative project of NASA, ESA (European Space Agency) and the Italian Space Agency. JPL, a division of Caltech in Pasadena, California, manages the mission for NASA's Science Mission Directorate. JPL designed, developed and assembled the Cassini orbiter.

More information about Cassini is at:

http://www.nasa.gov/cassini

http://saturn.jpl.nasa.gov

News media contact:

Preston Dyches Jet Propulsion Laboratory, Pasadena, Calif. 818-394-7013 preston.dyches@jpl.nasa.gov

Dwayne Brown/Laurie Cantillo NASA Headquarters, Washington 202-358-1726 / 202-358-1077 Dwayne.c.brown@nasa.gov/Laura.l.cantillo@nasa.gov

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NASA Spacecraft Dives Between Saturn and Its Rings

‘Jovey McJupiterface’: Jupiter grimaces in NASA image – CNET

Jupiter sports a chagrined-looking face.

The Man in the Moon isn't the only time we've spotted a face on an extraterrestrial body. Citizen scientist Jason Major rotated an image of Jupiter snapped by NASA's Juno spacecraft and created an instant classic: "Jovey McJupiterface." The new twist on the image makes it look like Jupiter has two white eyes and a distressed mouth.

The "eyes" are storms and the gas giant's swirling atmosphere gives the face personality, like a celestial Edvard Munch painting. Jupiter is home to a series of huge rotating storms that look like white spots and are known as "pearls."

The Juno spacecraft launched on its mission to study Jupiter in 2011. NASA makes the raw camera images available to the public and highlights the results in a fascinatingimage-processing gallery.

"JunoCam images aren't just for art and science sometimes they are processed to bring a chuckle," NASA notes in a Friday release for the "Jovey McJupiterface" image.

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Jaw-dropping Jupiter: NASA's Juno mission eyes the gas giant

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'Jovey McJupiterface': Jupiter grimaces in NASA image - CNET

NASA unveils plan to destroy dangerous asteroid – WTNH Connecticut News (press release)

(WTNH) NASA plans on testing a dart that could potentially knock a dangerous asteroid off course.

The dart is about the size of a refrigerator. Right now, its in the preliminary design phase.

The project is a joint effort between NASA and the John Hopkins Applied Physics Laboratory in Maryland for the asteroids that are too big to break up.

NASA says asteroids hit earth nearly every day, but most are small enough to burn up in the atmosphere.

This would be for the asteroids that are too big to break up. NASA hopes to have the dart ready by October of 2022.

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No, NASA is not hiding kidnapped children on Mars – Orlando Sentinel

The situation for human beings on Mars is dire, and not just because the red planet's atmosphere is mostly carbon dioxide and the average temperature is -81 degrees.

There's also the issue of the child-trafficking ring operating in secret on the planet 33.9 million miles from earth, according to a guest on the Alex Jones Show.

"We actually believe that there is a colony on Mars that is populated by children who were kidnapped and sent into space on a 20-year ride," Robert David Steele said Thursday during a winding, conspiratorial dialogue with Jones about child victims of sex crimes. "So that once they get to Mars they have no alternative but to be slaves on the Mars colony."

NASA did not immediately respond to requests for comment.

But Guy Webster, a spokesman for Mars exploration at NASA, told the Daily Beast that rumors about live humans on Mars are false.

"There are no humans on Mars," he said. "There are active rovers on Mars. There was a rumor going around last week that there weren't. There are, but there are no humans."

Jones is known for peddling elaborate and debunked conspiracy theories on his radio show, which airs on 118 stations around the country and reaches millions of listeners. The site had 4.5 million unique page views in the past month and more than 5 million from mid-April to mid-May, according to Quantcast. His YouTube channel has more than 2 million subscribers.

Among his most well-known accusations in recent years is that the December 2012 Sandy Hook massacre, in which 20 children and six adults were killed at a school in Newtown, Connecticut, was a hoax. Jones has claimed that the U.S. government orchestrated the Sept. 11, 2001, attacks and, more recently, promoted the "Pizzagate" conspiracy, which alleged that Hillary Clinton's presidential campaign was linked to a child-sex ring operating from the basement of a suburban Washington D.C. pizzeria.

The theory originated on Reddit, where a user claimed hacked emails belonging to Clinton campaign manager John Podesta revealed evidence of an international child-sex ring. The key, the user alleged, was replacing the word "pizza" with "little boy."

From that moment, the conspiracy theory took on a life of its own, culminating in a North Carolina man firing a military-style assault rifle inside the restaurant in December. Edgar Maddison Welch told investigators he was there to save abused children. Instead, he pleaded guilty to federal weapons charges in March and was sentenced to four years in prison last month.

Confronted about his Sandy Hook allegations during a controversial interview with NBC's Megyn Kelly last month, Jones hedged.

"I tend to believe that children probably did die there," he told the anchor. "But then you look at all the other evidence on the other side. I can see how other people believe that nobody died there."

On Thursday's Infowars broadcast, Steele appeared to connect the kidnapped children being held captive on Mars to pedophile rings who allegedly use children for their youthful body parts and energy.

"Pedophilia does not stop with sodomizing children," Steele said. "It goes straight into terrorizing them to adrenalize their blood and then murdering them. It also includes murdering them so that they can have their bone marrow harvested as well as body parts."

"This is the original growth hormone," Jones said.

"Yes, it's an anti-aging thing," Steele replied.

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No, NASA is not hiding kidnapped children on Mars - Orlando Sentinel

NEW: Mike Pence coming to Florida this week for NASA tour – Palm Beach Post

Fresh off the announcement last week thathe will lead a revived National Space Council, Vice President Mike Pence is set to visit to NASAs Kennedy Space Center on Thursday.

Pence who was named byPresident Donald Trump last Friday to helm the new commission Trump said will help the U.S. think big once again will tour the Cape Canaveral facility and learn more about the centers work as a multi-user spaceport for commercial and government clients,NASA said in a news release.

The agency said Pence will learn about NASAs efforts to travel past the moon and to Mars, with NASAs new Space Launch System rocket and Orion craft.

The vice president is scheduled to land aboard Air Force Two on the space centers famed Shuttle Landing Facility runway at noon. He then will speak to NASA employees just before 1 p.m.

NASA said it will broadcast much of Pences tripvia NASA TV.

Last month, Pence traveled to Houston to introduce NASAs 2017 class of astronaut candidates.

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NEW: Mike Pence coming to Florida this week for NASA tour - Palm Beach Post

NASA plans to put nuclear reactors on MARS to power a human colony – Mirror.co.uk

The first humans to settle on Mars could have small nuclear power stations responsible for providing energy.

That's because NASA is currently working on an 11 million project to develop nuclear fission reactors that could work on the red planet . The space agency has built several 6.5ft (1.98m) reactors and is due to start testing them here on Earth.

Each reactor splits uranium atoms in half to generate power and, if they pass the initial tests, they could be shipped to Mars to be tested there.

Any human colony on the harsh planet will need power to generate oxygen, water, light, heat and electricity for recharging vehicles and scientific equipment.

Each nuclear reactor can produce up to 10 kilowatts of power - enough to support two people on an expedition mission to the planet. That's according to a 2008 paper in which NASA estimated that an eight-person expedition would need 40 kilowatts of power.

This isn't the first time the US space agency has experimented with nuclear reactors in space.

Back in the 1960s it had a so-called SNAP (Systems for Nuclear Auxiliary Power) programme that developed, among other things, the radioisotope thermoelectric generator (RTG). This is, in effect, a small lump of decaying plutonium-238 that gives off heat and power as it breaks down.

The Curiosity rover currently exploring Mars uses an RTG for power as does the Cassini probe .

Lee Mason, who oversees power and energy storage technology development at NASA's Glenn Research Center, told Space.com that these new reactors will be the "first time we operate a fission reactor that could be used in space since [the] 1960s SNAP program."

Successfully installing a power source on Mars is going to be a key part of establishing humans on the planet. Fission reactors are a better choice than solar panels because of Mars' distance from the sun and their resistance to the planet's infamous dust storms.

"Weve landed some really cool things on Mars and theyve had some pretty remarkable power systems but theyre not going to cut it for human missions," Mason said during last months Humans to Mars Summit in Washington, D.C.

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NASA plans to put nuclear reactors on MARS to power a human colony - Mirror.co.uk

Combining Nanotechnology with Nature to Create Waterproof Coatings for Leather and Textiles – AZoM

Written by AZoMJun 27 2017

Shutterstock | Volodymyr Plysiuk

The production and consumption of consumer goods is constantly increasing in todays society. Goods are made and sold cheaply, break, or become obsolete quickly and are substituted in a cycle that produces huge quantities of waste.

The consumer cycle reduces the worlds natural resources and results in the production of huge quantities of waste to be disposed of frequently, at high cost to the environment.

Textile goods, such as shoes and clothes, are mostly problematic for the environment. Shoes and clothes can be manufactured and sold very cheaply; they are washed regularly and then unavoidably thrown away when they start to appear old.

Laundering clothes frequently adds to the already existing environmental concerns; excessive water and energy usage, pollution by detergents and the discharge of microscopic plastic fibers from synthetic fabrics all present a threat to the environment. One way of fighting the pollution and waste linked with the textile industry is by manufacturing goods that are easy to clean without detergents, durable and maintain their new appearance.1,2,3

In the recent years, there has been an increase in nanotechnology research, and nanotechnology has been incorporated into many applications in everyday life. The Nanotechnologists at Nanex have currently drawn inspiration from nature to create a new coating for textiles and leather that repels dirt and water, allowing the manufacture of shoes and clothes that are water-resistant, self-cleaning and durable. Self-cleaning clothes could positively influence the environment by minimizing energy consumption, water consumption and pollution from detergent and plastics fibers.4

The coating created by Nanex draws its inspiration from the properties of the lotus plant.4 Lotus plants grow in muddy, semi-aquatic environments, but have an inherent ability to remain dirt-free as their leaves are water-repellent and have self-cleaning surfaces.

When a water droplet falls on the surface of a lotus leaf, it beads up into a nearly perfect sphere and easily rolls off the leaf. As the water rolls off the leaf, it picks up and carries away any dirt or dust, resulting in a self-cleaning surface.5,6

To establish how water-repellent a surface is, Researchers study the shape that a water droplet makes on the surface, and the angle formed by the surface of the liquid and the contact surface, referred to as the contact angle.

The larger the contact angle, the lesser the liquid will spread on the surface, and the more water-repellent the surface is. A high contact angle with water (>90) is linked with a hydrophobic, water-repellent surface. Surfaces with a contact angle with water of more than 150 are called superhydrophobic surfaces. Both the lotus leaf surface and the surfaces covered in Nanex coating are superhydrophobic.7,8

The lotus leafs superhydrophobicity is due to the chemistry and the hierarchical topography of the leafs surface. When water falls on the leaf's surface, the rough texture of the surface provided by microscale bumps results in trapped air and decreased contact between the surface and the water. Therefore, the attractive forces between the water molecules are more than the attractive forces between the surface and the water molecules, causing a water droplet to form.

Nanoscale hairs on the microscale bumps of the lotus leaf further decrease the contact between the surface and the water molecules, causing superhydrophobicity. Nanex coatings make use of nanostructures in a similar way to the lotus leaf, leading to the creation of water-repellent, self-cleaning textile surfaces.4-6

Shutterstock | aeiddam0853578919

Nanex coatings work in a similar manner to the lotus leaf. The coating covers every fiber of the original fabric and forms nanostructures on the surface of the fabric. When water falls on the surface, air is trapped by the nanostructures, and as the attractive forces between the water molecules are more than the attractive forces between the surface and the water, a droplet forms that slides off the surface, taking with it any dirt that is present.

Nanex coatings, thus, render the fabric water-repellent and protect against stains, while preserving the look, feel and breathability of the original fabric. Nanex coatings have already found many applications and can be applied using an aerosol to any natural fiber (see video). Jasna Rok and Elegnano have partnered with Nanex to create water and stain resistant shoes and clothing using Nanex coatings.9,10

In summary, consumerism results in many environmental problems including the depletion of energy, natural resources and water. Shoes and clothes that are washed regularly add to further detrimental effects on the environment due to pollution caused by plastics fibers and detergents.

Nature has inspired some Nanotechnologists to develop coatings that render leather and textiles water-resistant and self-cleaning, decreasing their environmental impact. Research at Nanex is currently focused on creating anti-odor sprays that eliminate odor particles, further minimizing the need to wash clothes.

References

This information has been sourced, reviewed and adapted from materials provided by Nanex.

For more information on this source, please visit Nanex.

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Combining Nanotechnology with Nature to Create Waterproof Coatings for Leather and Textiles - AZoM

Researcher awarded millions to develop nanotechnology drug delivery systems – EPM Magazine

A researcher at Case Western Reserve University (CWRU) School of Medicine has been granted two awards from the National Institutes of Health (NIH) to develop nanotechnology drug delivery systems for patients with breast cancer and those at risk of serious blood clots.

The R01 awards will be provided by the National Cancer Institute (NCI) and the National Heart Lung, and Blood Institute (NHLBI) to Nicole F Steinmetz, PhD, George J. Picha professor in biomaterials, member of the Case Comprehensive cancer Center and director of the Center for Bio-Nanotechnology at CWRU School of Medicine.

Nanoparticle engineering is an evolving field, with enormous potential in molecular imaging and therapeutics, stated Steinmetz. We are thrilled that the NIH is supportive of this new frontier in medicine.

From NCI, Steinmetz will receive a $2.2 million grant for the development of therapeutic nanotechnology specifically aimed at triple negative breast cancer patients. As triple negative breast cancer cells do not have surface receptors (commonly used by drug developers for therapeutic delivery) treatment options for about 15% of patients is limited.

Last year, Steinmetz and colleagues found virus-like particles from a plant virus (cowpea mosaic virus) that can stimulate the immune system to fight tumours and prevent outgrowth of metastasis. With the funding, Steinmetz and colleagues will explore the mechanisms behind the anti-tumour effects and develop dual-pronged therapeutic approaches through drug delivery strategies.

These plant virus-like particles have cancer fighting qualities on their own, but they can also be used as vehicles to encapsulate therapeutics, such as chemo- and immune drugs to synergise and potentiate the cancer immunotherapy, Steinmetz added. With the new grant, we will test whether combining the particles with breast cancer medications can combat breast cancer in mice.

Separately, the NHLBI will award $2.6 million for the development of nanotechnology to identify deep vein thromboses before they become fatal. We are developing a biology-derived plant virus nanotechnology, here using the tobacco mosaic virus, for molecular imaging and drug delivery, Steinmetz continued. The non-invasive MRI approach will allow us to gain molecular information about the thrombus, therefore, aiding prognosis. By integrating imaging and therapeutic capabilities, our approach will help diagnose patients, treat the disease and monitor disease progression over time.

The grants will be awarded this summer and will last for five years. If the projects are successful, they will be eligible for renewal.

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Researcher awarded millions to develop nanotechnology drug delivery systems - EPM Magazine

Nano-sized drug carriers could be the future for patients with lung … – Phys.Org

July 3, 2017 by Ryan O'hare Nanomedicine could help patients with fatal lung conditions. Credit: Imperial College London

Metallic nanomolecules capable of carrying drugs to exactly where they are needed could one day help to treat patients with a fatal lung condition.

Scientists based at Imperial College London have tested a new type of nanoparticle called metal organic frameworks (MOF) tiny metal cages less than 100 nanometres across that can be loaded with drug molecules which they believe could potentially be used to treat patients with a devastating condition called pulmonary arterial hypertension (PAH).

In PAH the blood vessels of the lungs constrict and thicken, increasing blood pressure and causing the right side of the heart to work harder and harder, until it eventually fails. The condition is rare but devastating and can affect people of all ages, including babies, young adults and the elderly. Patients in the late stage of the disease have few treatment options beyond transplant, with a mean survival time of around five years following diagnosis.

While there is no cure for PAH, existing treatments work by opening up these blood vessels. These drugs act on blood vessels throughout the body, however, causing blood pressure to drop and resulting in a number of side effects which means the dose at which these drugs can be given is limited.

In their latest study, published online in Pulmonary Circulation, the multidisciplinary group at Imperial describes how it has taken the first in a number of steps to develop nanoparticles which could deliver drugs directly to the lungs, showing that the basic structures are not harmful to cells.

Professor Jane Mitchell, from the National Heart and Lung Institute at Imperial, who led the research, said: "The hope is that using this approach will ultimately allow for high concentrations of drugs we already have to be delivered to only the vessels in the lung, and reduce side effects. For patients with pulmonary arterial hypertension, it could mean we are able to turn it from a fatal condition, to a chronic manageable one."

Metallic cages for drug delivery

The tiny metallic structures composed of iron were made in the lab of Professor Paul Lickiss and Dr Rob Davies's, from the Department of Chemistry and by Dr Nura Mohamed during her PhD studies at Imperial. Dr Mohamed, who was funded by the Qatar Foundation, made the structures so existing drugs used to treat PAH could fit inside them.

These structures were tested in human lung cells and blood vessel cells, which were grown from stem cells in the blood of patients with PAH. The team found that the structures reduced inflammation and were not toxic to the cells.

Further tests showed that the MOFs were safe in rats, with animals injected with MOFs over a two-week period showing few side effects other than a slight build-up of iron in the liver.

"One of the biggest limitations in nanomedicine is toxicity, some of best nanomedicine structures do not make it past the initial stages of development as they kill cells," said Professor Mitchell. "We made these prototype MOFs, and have shown they were not toxic to a whole range of human lung cells."

MOFs are an area of interest in nanomedicine, with engineers aiming to develop them as carriers which can hold onto drug cargo, releasing it under specific conditions, such as changes in pH, temperature, or even when the nanostructures are drawn to the target area by magnets outside the body.

Beyond the finding that their iron nanostructures were non-toxic, the team believes the MOFs may have additional therapeutic properties. There was evidence to suggest anti-inflammatory properties, with the MOFs reducing the levels of an inflammatory marker in the blood vessels, called endothelin-1, which causes arteries to constrict. In addition, iron is also a contrast agent, meaning it would show up on scans of the lungs to show where the drug had reached.

The MOFs have not yet been tested in patients, but the next step is to load the tiny metallic structures with drugs and work out the best way to get them to target their cargo to the lungs. The researchers are confident that if successful, the approach could move to trials for patients, with a drug candidate ready to test within the next five years. The MOFs could potentially be delivered by an inhaler into the lung, or administered by injection.

"In this study we have proved the principle that this type of carrier has the potential to be loaded with a drug and targeted to the lung," explained Professor Mitchell. "This is fundamental research and while this particular MOF might not be the one that makes it to a drug to treat PAH, our work opens up the idea that this disease should be considered with an increased research effort for targeted drug delivery."

Explore further: Longer-lasting pain relief with MOFs

More information: Nura A. Mohamed et al. Chemical and biological assessment of metal organic frameworks (MOFs) in pulmonary cells and in an acute in vivo model: relevance to pulmonary arterial hypertension therapy, Pulmonary Circulation (2017). DOI: 10.1177/2045893217710224

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Nanotech’s Big Ideas: From Tumor Zappers to Space Elevators – Yahoo Singapore News

Some of today's biggest science innovations are happening at the smallest scales.

Nanotech "nano" is short for "nanometer," referring to length scales in billionths of a meter describes technologies that are built to perform complex tasks, but at the scale of molecules or even atoms. To put that into perspective, a structure called a nanotube is 1 nanometer in diameter about 100,000 times smaller than the width of a human hair, according to the National Nanotechnology Initiative.

Thanks to nanotech, engineers can design microprocessors for your smartphone that are smaller and more efficient than ever. In addition, gadgets in the not-too-distant future could incorporate sophisticated security safeguards powered by nanotech. Scientists are also exploring how nanotech can deliver medical treatments that target genes themselves. Or build cables strong enough to support an elevator in space, according to a panel of experts at Future Con, a conference highlighting the intersection between sci-fi and cutting-edge science that was held June 16-18 in Washington, D.C. [5 Amazing Technologies That Are Revolutionizing Biotech]

Medical researchers who are looking to build machines that can operate at the nanoscale need to "follow the blueprints of biology," Lloyd Whitman, chief scientist at the National Institute of Standards and Technology, told the audience at the panel titled "Indistinguishable from Magic: Nanotech in Sci-Fi" on June 17.

Any type of robot crafted at the nanoscale won't look like a typical robot it'll look more like a virus, Whitman said. Evolution has already figured out how to construct functional, autonomous forms even at the microscopic level, and engineers can learn much from studying these minuscule success stories to inform their own work on particles that perform on the nanoscale, Whitman said.

Looking to viruses for inspiration can be particularly helpful for scientists investigating potential nanotech uses in medicine and human health, according to panelist Jordan Green, an associate professor of biomedical engineering, ophthalmology, oncology, neurosurgery, and materials science and engineering at the Johns Hopkins University School of Medicine in Maryland.

Viruses affect our genome by inserting their own genes into our cells in order to replicate themselves, Green said. Could researchers perhaps design a synthetic particle capable of delivering genetic information the same way? Particles made of non-toxic and water-soluble materials could be engineered to deliver DNA directly to cells, coding them into RNA molecules outside the nucleus, where they would be translated into proteins to convey a function, according to Green.

"This could change a cell's genetic makeup, or it could have a short-term therapeutic effect," he said.

For people with genetic diseases, such as hemophilia or cystic fibrosis, this approach could deliver healthy genes to target cells and repair the errors in their DNA that cause the disease, Green told the panel audience.

Nanotech could also inform more effective cancer treatments, Green said. A mutation in cancer cells deactivates the control switch that tells them to stop growing, but targeted gene therapy using nanoparticles could reactivate their self-destruct button, halting cancerous growths in their tracks, according to Green.

By directing nanoparticles to specific tissues and delivering precise instructions to just the right cells, "nanoengineering and nanotech in medicine can help medicines be more precise," he explained.

Nanotech could also help to realize an idea that has fascinated and stymied engineers since at least the late 19th century how to build an elevator that extends from Earth into space, Lourdes Salamanca-Riba, a professor in the A. James Clark School of Engineering at the University of Maryland, told the Future Con audience.

In a carbon nanotube, tube-shaped material made of carbon has a diameter that can be measured on the nanometer scale one-billionth of a meter. NASA

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One type of space elevator could run up a long cable anchored at the equator and attached to a floating "base" outside Earth's atmosphere and in geosynchronous orbit, Salamanca-Riba said. The cable would need to cover approximately 10,000 miles (66,000 kilometers) in length, and it would have to be made from a substance that's exceptionally strong and light or it would collapse under its own weight, she added.

Carbon nanotubes cylindrical nanostructures made from carbon atoms are extremely strong and only one atomic layer thick, and could be a suitable material for these cables, Salamanca-Riba said.

A floating space station that's accessible by elevator would make it significantly easier for astronauts to travel to the moon or other cosmic regions, Salamanca-Riba said. And while a space elevator would be expensive to build, once in place, it would significantly reduce the cost of transporting payloads into orbit from thousands of dollars per kilogram to just a few hundred dollars per kilo, she added.

However, it may be some time before researchers can produce the thousands of miles of carbon nanotubes that would be required to tether a space elevator currently, they exist only in lengths of a few centimeters, Salamanca-Riba said at the panel.

Original article on Live Science.

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Nanotech's Big Ideas: From Tumor Zappers to Space Elevators - Yahoo Singapore News

Local Students Learn About Nanoscale Science and Engineering During Stanford Tours – AZoNano

Written by AZoNanoJul 3 2017

Ten people dress up in bunny suits, many of them for the first time in their lives. Under the hoods, hair nets keep their hair in place. Goggles are provided to cover their eyes, and their gloves are secured into their sleeves. Any facial hair is also netted.

Students from California State University, East Bay, watch Uli Thumser prepare silicon photovoltaic cells during a tour of the Stanford Nanofabrication Facility. (Image credit: Angela Hwang)

With all hair, dust, and lint securely tucked out of the way, the Students are all set to enter the Stanford Nanofabrication Facility. This specific group was part of a class from California State University, East Bay, co-taught by Ryan Smith, Assistant Professor of Physics at CSU-EB, and Erik Helgren, Associate Professor and Chair of Physics at CSU-EB. The class visited as part of a partnership between the two schools, designed to introduce Cal State Students to nanoscale Science and Engineering.

Many of these students have never seen a clean room. Many have an image from commercials or movies but theyve never seen one firsthand. Having that up-close experience has been very formative for some of the students. Its helped them get a deeper picture of what science is about and how that relates to industry and technology.

Ryan Smith, Assistant Professor of Physics, CSU-EB

The National Science Foundation awarded $81 million to 16 nanotechnology facilities in 2015 to support cost-effective access to outside Engineers and Scientists from research institutions, companies and schools. At Stanford University, this has aided in funding the [emailprotected] initiative, which comprises of the Nanofabrication facility, the Stanford Nano Shared Facilities (SNSF), the Environmental Measurements Facility and the Mineral Analysis Facility.

The staff at these nano facilities have been providing tours of the facilities and hands-on demonstrations of instruments over the years. Using this grant, staff members are improving their outreach efforts to include summer workshops for local Middle School Teachers and a research partnership with CSU-EB, a partnership that is expected to result in a journal paper in the coming months.

Up-close experience

In order to manipulate matter at the atomic scale, one needs to work in a space that regulates tiny disruptions, which a person would not even notice. The cleanroom suits worn by the Students prevent hair and skin from being shed into the nanofabrication facility cleanroom. Other areas of the facilities are sheltered 18 feet underground to provide an environment free from undesirable vibrations, electromagnetic interference, acoustics and light for working with extremely sensitive instruments, such as advanced electron microscopes. For Students, direct experiences, like touring these facilities and getting practical practice with some of the instrumentation, can make known what it means and what it entails to conduct research at such an incredibly small scale.

When you have a transmission electron microscope and you can point to the screen and tell visiting students thats an atom, the reaction is, 'Whoa!' Because they are familiar with atoms, it makes the scale so much more real.

Tobi Beetz, Associate Director of the SNSF

The tours include descriptions of relevant work going on at Stanford, educational information about Nanoscience and overviews of the broad array of equipment available to Researchers. For a few Students, nanoscience conjures Fantastic Voyage technology that enters into the human body to sort medical problems. But tours like this can exhibit that the field includes a wide range of research, including sensor technologies, energy conversion and information processing.

Besides the usual facility tours, the CSU-EB visitors watched a staff member perform a hydrofluoric acid dip to remove the oxide layer, an important step in the manufacture of solar cells. Directly after, Students performed four-point probe and ellipsometry measurements, processes central to the fabrication of solar cells as well as computing technology. Since hydrofluoric acid is not used at CSU-EB, visiting Stanford gave the Students a chance to learn about how the wafer processing process works in an advanced laboratory.

By experiencing this process, students can actually begin to see the connection between their research projects and the things that they see that are happening at Stanford, and that helps complete the picture for them about what nanoscience is about.

Ryan Smith, Assistant Professor of Physics, CSU-EB

Extending outreach

The nano facilities staff considers that accessibility goes further than physical access whether Students enter into the field can also be impacted by how early in their education they study about it. Among Undergraduates, outreach can be particularly meaningful for transfer Students because it can reveal to them that Nanoscience is a field they should contemplate studying, even if their first institution does not have classes on the subject.

Usually people transfer from community college after their second year but by the time they do that, even if they come to Stanford, its often too late to get them thinking about this kind of research, said Angela Hwang, the Academic Program Manager for the NSF-funded program.

The research paper that Smith and the Stanford staff plan to publish will describe the details of how this interactive tour can stimulate student education, in this case around solar cell technology. Overall, Smith said, the visits inspire his Students and have encouraged many to choose careers in Nanotechnology and Nanoscience.

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Local Students Learn About Nanoscale Science and Engineering During Stanford Tours - AZoNano

For cheaper fuel cells, spread these atoms over graphene – Futurity: Research News

Scientists have created a durable catalyst for high-performance fuel cells by attaching single ruthenium atoms to graphene.

Catalysts that drive the oxygen reduction reaction that lets fuel cells turn chemical energy into electricity are usually made of platinum, which stands up to the acidic nature of the cells charge-carrying electrolyte. But platinum is expensive, and scientists have searched for decades for a suitable replacement.

The ruthenium-graphene combination may fit the bill, says chemist James Tour, a professor of computer science and of materials science and nanoengineering at Rice University, whose lab developed the material. In tests, its performance easily matched that of traditional platinum-based alloys and bested iron and nitrogen-doped graphene, another contender.

Ruthenium is often a highly active catalyst when fixed between arrays of four nitrogen atoms, yet it is one-tenth the cost of traditional platinum, Tour says. And since we are using single atomic sites rather than small particles, there are no buried atoms that cannot react. All the atoms are available for reaction.

Spreading single ruthenium atoms across a sheet of graphene, the atom-thick form of carbon, turned out to be fairly straightforward, Tour says. It involved dispersing graphene oxide in a solution, loading in a small amount of ruthenium, and then freeze-drying the new solution and turning it into a foam.

Baking that at 750 degrees Celsius (1,382 degrees Fahrenheit) in the presence of nitrogen and hydrogen gas reduced the graphene and locked nitrogen atoms to the surface, providing sites where ruthenium atoms could bind.

Materials made at higher and lower temperatures werent as good, and those made at the proper temperature but without either ruthenium or nitrogen proved the quality of the reaction depended on the presence of both.

The material showed excellent tolerance against methanol crossover and carbon monoxide poisoning in an acidic medium, both of which degrade the efficiency of fuel cells; such degradation is a persistent problem with traditional platinum fuel cells.

A paper on the discovery appears in the journal ACS Nano.

Additional authors of the paper are from Rice University; the Chinese Academy of Sciences, Shanghai; Tianjin University; and the Collaborative Innovation Center of Chemical Science and Engineering, Tianjin, China.

The Air Force Office of Scientific Research and its Multidisciplinary University Research Initiative; the China Scholarship Council; the American Chemical Society Petroleum Research Fund; the Department of Energy; the Robert Welch Foundation; the National Natural Science Foundation of China; and the Jianlin Xie Foundation of the Institute of High Energy Physics, Chinese Academy of Science supported the research.

Source: Rice University

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William Hogan, ‘father of UMass Lowell’ passes away – Lowell Sun

William Hogan

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LOWELL -- William Hogan, known as the "father of UMass Lowell" -- leading the the university for 25 years and working there for more than four decades -- recently passed away.

Hoga was 84.

Hogan is credited with making the school competitive on a national level, and for having a significant influence throughout Greater Lowell. He was succeeded by Marty Meehan.

Hogan started as a professor of mechanical engineering at the Lowell Technological Institute. Over the next 10 years, he moved up the ranks to become head of the Mechanical Engineering Department, acting dean of engineering, and dean of the newly formed College of Engineering in 1973.

In 1975, Lowell Tech merged with Lowell State College to create the University of Lowell. Hogan was appointed the first vice president of academic affairs and served as president of the school for a decade.

He became chancellor when the school became part of the UMass system in 1991. In 2003, he initiated a 10-year plan to improve the way the faculty teaches and the students learn.

Then he helped develop plans for a $266 million renovation of the school's three campuses. The renovation aimed to transform it into a bio- and nano-tech research and development center.

Hogan, a former Chelmsford resident, never hesitated to give back to the community. He was involved in the creation of LeLacheur Park, helped support the city's American League hockey team and developed a partnership between the university and the Lowell school system.

At the end of his retirement ceremony in 2006, Hogan told the faculty and administration who helped him build the university, "I have one request. Continue to do it."

Pine Crest Funeral Home in Mobile, Ala. is arranging his funeral.

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William Hogan, 'father of UMass Lowell' passes away - Lowell Sun

Death of Moore’s Law could be cool – Fudzilla

HP Labs thinks it is the best thing to happen in computing

While Moore's Law is slowly winding up, Hewlett-Packard Labs is not exactly mourning.

Hewlett-Packard Labs boffin Stanley Williams, has penned a report exploring the end of Moore's Law which says it could be the best thing that has happened for computing.

He wrote that confronting the end of an epoch should enable a new era of creativity by encouraging computer scientists to invent biologically inspired devices, circuits, and architectures implemented using recently emerging technologies.

Williams argues that : "The effort to scale silicon CMOS overwhelmingly dominated the intellectual and financial capital investments in industry, government, and academia, starving investigations across broad segments of computer science and locking in one dominant model for computers, the von Neumann architecture."

Three alternatives already being developed at Hewlett Packard Enterprise -- neuromorphic computing, photonic computing, and Memory-Driven Computing.

"All three technologies have been successfully tested in prototype devices, but MDC is at centre stage."

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Death of Moore's Law could be cool - Fudzilla

TOP500 Meanderings: Sluggish Performance Growth May Portend Slowing HPC Market – TOP500 News

For all the supercomputing trends revealed on recent TOP500 lists, the most worrisome is the decline in performance growth that has taken place over the over the last several years worrisome not only because performance is the lifeblood of the HPC industry, but also because there is no definitive cause of the slowdown.

TOP500 aggregate performance (blue), top system performance (red), and last system performance (orange). Credit Erich Strohmaier

That said, there are a few smoking guns worth considering. An obvious one is Moores Law, or rather the purported slowing of Moores Law. Performance increases in supercomputer hardware relies on a combination of getting access to more powerful computer chips and putting more of them into a system. The latter explains why aggregate performance on the TOP500 list historically grew somewhat faster than the rate of Moores Law.

But this no longer appears to be the case. Since 2013 or thereabouts, the annual aggregate performance increase on the TOP500 list has fallen not just below its historical rate of growth, but the Moores Law rate as well. As you can see from the chart below, performance growth has had its ups and downs over the years, but the recent dip appears to indicate a new trend.

TOP500 rate of performance increase. Credit Erich Strohmaier

So if Moores Law is slowing, why dont users just order bigger system with more servers? Well they are system core counts are certainly rising but there are a number of disincentives to simply throwing more servers at the problem. A major limitation is power.

And although power data on the list is sketchier than performance data, there is a clear trend toward increased energy usage. For example, over the last 10 years, the supercomputer with the largest power draw increased from around 2.0 KW in 2007 (ASC Purple) to more than 17.8 KW in 2017 (Tianhe-2). In fact, three of the largest systems today use more than 10 KW. The systems in middle of the list appear to be sucking more energy as well, although the increase is not so pronounced as it is for the biggest systems.

Theres nothing inherently wrong with building supercomputers that chew through tens of megawatts of electricity. But given the cost of power, there just wont be very many of them. The nominal goal of building the first exascale supercomputers in the 20 to 30 MW range ensures there will be only a handful of such machines in the world.

The problem with using additional electricity is not just that it costs more, and thus there is less money to spend on buying more hardware, but once you grow beyond the power budget of your datacenter, youre stuck. At that point, you either have to build a bigger facility, wait until the hardware becomes more energy efficiency, or burst some of your workload to the cloud. All of those scenarios lead to the slower performance growth we see on the TOP500.

It also leads to reduced system turnover, which is another recent trend that appears to have clearly established itself. Looking at the chart below, the time an average system spends on list has tripled since 2008, and is about double the historical average. Its almost certain that this means users are hanging on to their existing systems for longer periods of times.

TOP500 of averagelifetime of system on list. Credit Erich Strohmaier

None of this bodes well for supercomputer makers. Cray, the purest HPC company in the world, has been seeing some of the effects of stretching out system procurements. Since 2016 at least, the company has experienced a contraction in the number of systems they are able bid on (although, theyve been able to compensate to some degree with better win rates). Crays recent forays into cloud computing and AI are two ways they are looking to establish revenue streams that are not reliant traditional HPC system sales.

Analysts firms Intersect360 Research and Hyperion (formerly IDC) remain bullish about the HPC market, although compared to a few years ago their growth projections have been shaved back. Hyperion is forecasting a 5.8 percent compound annual growth rate (CAGR) for HPC servers over the next five years, but thats full a point and half lower than the 7.3 percent CAGR they were talking about in 2012. Meanwhile Intersect360 Research is currently projecting a 4.7 percent CAGR for server hardware, while in 2010 they were forecasting a 7.0 percent growth rate (although that included everything, not just servers).

The demand for greater computing power from both researchers and commercial users appears to be intact, which makes the slowdown in performance growth all the more troubling. This same phenomenon appears to be some of what is behind the current trend toward more diverse architectures and heterogeneity. The most popular new processors: GPUs, Xeon Phis, and to a lesser extent, FPGAs, all exhibit better performance per watt characteristics than the multicore CPUs they nominally replace. The interest in the ARM architecture is along these same lines.

Of course, all of these processors will be subject to the erosion of Moores Law. So unless a more fundamental technology or architectural approach emerges to take change the power-performance calculus, slower growth will persist. That wont wipe out HPC usage, any more than the flat growth of enterprise computing wiped out businesses. It will just be the new normal until something else comes along.

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Up close and personal: How the life science industry can improve outcomes through precision medicine – MedCity News

Earlier this year, theNorth American Association of Central Cancer Registriesestimated that 1.69 million people in the U.S. alone will be diagnosed with some form of cancer in 2017. With such a huge number of people being diagnosed with complex diseases, such as cancer, the industry must continue to step up efforts to improve the outcomes. One option showing considerable potential is taking a precision medicine approach to determine the patients optimal treatment based on their personal molecular makeup and genomic profile.

Precision medicine gained significant attention following the launch of thePrecision Medicine Initiative, which saw the White House under President Obama invest $215 million, to broadly support research, development, innovation into the area.Similar projects, such as the Precision Medicine Catapult in the UK, added to the buzz. This interest, combined with technological developments and advances in data mining, has started to show promising results.

The life sciences industry, however, is facing a roadblock when it comes to turning promising research into a practical treatment option. Clinicians and researchers alike are finding it difficult to understand the data available to them and then translate the findings into treatments that will significantly improve clinical outcomes for patients. So, what can the life science industry do to turn precision medicine into reality?

What is holding back advances?

The emergence of new technology, combined with the use of huge knowledge databases, has been largely credited for recent advances in precision medicine. By using Next Generation Sequencing tools alongside gene expression profiling, physicians and researchers can better understand the makeup of the disease and how it is affecting the patient, within minutes.

By using data and research from previous laboratory experiments, researchers can identify the drug on the market with the highest chances of being effective against the particular proliferation mechanism driving the disease. This type of approach will revolutionize the treatment of complex diseases such as cancer, and in theory could saves countless lives around the globe. However, this requires a blend of deep technical and scientific skills, technical know-how to crunch the data, and scientific understanding to draw accurate clinical inferences. Without this blended approach, precision therapy for cancer will remain promising yet impractical.

Case study: Wake Forest Hospital and Elseviers R&D Solutions

Elsevier completed a precision medicine pilot with Dr. Francisco Castillos from Wake Forest, a small oncology practice in Winston-Salem, North Carolina (NC). The pilot aimed to treat three late-stage cancer patients, who had exhausted all standard-of-care treatment options, using a two-pronged precision medicine approach.

Castillos was able to understand in detail the pathways activated in the individuals cancer using Elseviers Pathway Studio tools. Then, he could point to what FDA-approved drugs that would be effective for the particular molecular mechanism driving the disease, or point to the relevant clinical trials. These analyses were reached through a combination of aggregating and harmonizing data, and Castillos scientific understanding and insight. While this study proves the viability of precision medicine in cancer, it is not an approach that can be replicated at scale.

A better use of data is key to precision medicine success

To achieve successful precision medicine at scale and to be able to offer it as an everyday treatment option, researchers in drug R&D need to better understand and manage the reams of unstructured data available to them. The data generated from understanding disease mechanisms is vital to successful drug development. Researchers need to find actionable insights relating to a particular gene, disease or biomarker, which requires searching the relevant published scientific literature, abstracts and clinical trial data and connecting the disparate pieces of information.

The type of approach conducted by Castillos, combining the use of molecular profiling and data mining tools, will help researchers tap into the existing repository of therapeutic drugs already on the market. In the last 25 years, hundreds of FDA-approved drugs have become available, with well-known mechanisms of action. With this approach, it would be possible to identify which approved therapies may be the best choice for a given patient or patient group/sub-group, based on what is driving their disease at a molecular level.

Not limited to the treatment of cancer

Precision medicine is the face of 21st-century medicine and can be used to treat many complex diseases, even at the earliest of stages, when a tissue biopsy is available and a genomics profile can be evaluated. The one treatment fits all approach is no longer the only viable option. Those suffering from complex diseases such as multiple sclerosis, schizophrenia, and depression are prescribed medication every day that proves ineffective due to their genetic makeup and individual factors which determine patient response. According toNNT,the 10 top-selling drugs in the U.S. help at best one in four of the patients using them, or in the worst case just one in 24 patients benefit from the drug theyre taking.

There is no denying that challenges involved with precision medicine are complex and there is lots of work to be done by the life science industry. Despite this, precision medicine will inevitably become the expected method of treatment for many diseases. Back in 2006, there were only13 examplesof precision medicine drugs, treatments and diagnostics products available. By 2014, this number had increased to 113, and is only set to grow following a better understanding of what the data generated by technology actually means, and how it can be used.

To do this, physicians and clinical researchers need to better understand the data available to them using digital solutions that accelerate patient analysis and accurately mine the data. Only then can they can match patients to an FDA-approved drug, and improve outcomes for patients all over the world.

Photo: Getty Images

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Alkermes claims a success in PhIII schizophrenia head-to-head, but where’s the benefit for patients? – Endpoints News

Richard Pops

Alkermes $ALKS has one shot at making ALKS-3831 a standout in the schizophrenia field. For years now, investigators expected to be able to show that the drug performs pretty much the same as the generic olanzapine in terms of efficacy, but significantly better in terms of preventing the weight gain and all the risks that come with it that afflicts patients on the old drug.

But in the first of two Phase III readouts on Thursday evening, investigators were only able to point to a similar efficacy with olanzapine without the benefit on weight gain.

Elliot Ehrich

Alkermes CEO Richard Pops and R&D chief Elliot Ehrich were sticking with the top line and heralded the data as a success. But in a wrap on side effects the company also noted that weight gain was similar for both drugs.

The stock dropped 5% as the data hit Thursday evening, carving out more than a billion dollars in market cap.

Those rates were similar, noted Ehrich during the Q&A with analysts Thursday evening.

The two execs, though, insisted that the 4-week study was simply too short to expect a separation on weight gain. That key question, they say, will have to wait for a 6-month study where patients will have a chance to balance the scale in favor of the Alkermes drug.

Based on its earlier work, says Pops, it clearly takes time three to six months for the weight gain advantage to demonstrate itself.

Many physicians recognize the powerful efficacy profile of olanzapine, but are hesitant to prescribe it given the severe weight gain and metabolic side effects commonly associated with its use, said Christoph Correll, M.D., professor of Psychiatry and Molecular Medicine at Hofstra Northwell School of Medicine. A new antipsychotic with robust efficacy and a favorable weight and metabolic profile compared to olanzapine would be a welcome addition to the schizophrenia treatment landscape. This study confirms a key element of this profile, with a clear demonstration of efficacy in a large, well-conducted clinical trial.

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Alkermes claims a success in PhIII schizophrenia head-to-head, but where's the benefit for patients? - Endpoints News

Be unique Or How to Solve the Biggest Problems with Admission Documents – Alverno Alpha

Your admission documents are the most important documents for any student when that time of the year rolls around. Make sure you have everything that is required, because it would be devastating if your application is thrown out based on a missing document. Most institutions will have a list of requirements on their websites, which you should definitely print and tick off the items as you gather it.

Many students do not receive any accounts in their names to prove their address. You can get a letter from a government department to confirm your residential address, or simply let your parents write an affidavit stating that you live under their roof.

Writing a statement of purpose is going to be the most important document in the admissions process. Look at sop for scholarship samples if you are trying to receive a scholarship. Your statement of purpose needs to reflect your achievements, skills and personality. Put as much time and effort into writing your sop, because it can be a deciding factor.

You would be surprised at how many students who fill this form out incorrectly. Pay attention to what you are doing and read through the form first before you start filing in your information. You would need to have the original document for your application. Also keep in mind that you need to correctly write down the registration number, otherwise your application might get lost amongst all the others.

Many universities and colleges give students the option to upload their documents online. When you are scanning these documents, make sure you scan the originals. If the documents are in color, scan it in color as well. Find a good scanner or pay for someone to scan these documents in the best quality available.

Gather recommendation letters as early as possible, because this becomes a huge delay for many students. Other people might not see the urgency in your request, so it is important to give them enough time to write good recommendation letters. You might need more recommendation letters when doing your statement of interest for internship. Do not put these individuals under pressure, so that you can always go back and ask for another letter.

Many students are broke and do not have a lot of money, but keep in mind that you will have to pay an application fee. Try and get your money in order before applying, so that this does not become an obstacle for you. Remember, this application could change your future and it is going to change the way you are perceived and the way you see the world. This is why you should make every effort to have the correct amount of money when applying.

No excuses will be accepted when you exclude or forget to include certain documents. Always keep in mind that there are a lot of applications coming in and the committee simply choose the best fit for their institution. This is why you have to eliminate any minimal reason to have your application rejected. Your priority right now needs to be to gather all your documents and not forget anything that is required. It might be a bit of a stressful process, but as long as you do the best you can, you are going to be just fine. Also do not feel that a rejection letter is the end of the world. There are many opportunities and you will find the best fit for you. Good luck with your applications and I hope you get that acceptance letter.

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Be unique Or How to Solve the Biggest Problems with Admission Documents - Alverno Alpha

Vevo takes swipe at YouTube as it pushes brand safety message – Marketing Week

Vevo is looking to capitalise on the YouTube scandal by pushing a message of quality to attract ad dollars.

During a press lunch last week, Vevos CEO Erik Huggers explained that since joining the company two years ago, he has been on a mission to overhaul the business.

This hasprimarily been focused on getting the basics right by relaunching its app, producing its own content and by bringing out new features such as Watch Party, which allows audiences to virtually bring their friends together and curate a playlist of music videos. Or as Huggers describes it: A crowdsourced music video channel with chat.

He added: In the last two years, weve completely overhauled our technology stack top to bottom. Theres not a single line of code left from what I found when I joined the company two years ago.

Vevo is primarily known for distributing its content through YouTube, but it is eager to change this perception. Now the brand claims to have its technology sorted out, it plans to make a push for establishing the Vevo brand as more than just that watermark you see on YouTube playlists. Instead, it wants to become a youth brand and rival to YouTube that stands for true quality.

Huggers said anupcoming marketing campaign will notinvolve any above-the-line activity but will instead be pushed out through its own videos on more than 60,000 artist channels. It will also run the campaign through other social platforms.

Of the campaign, hepredicted: I have high hopes and expectations that well start to create a bit more [of an understanding] among people that YouTube and Vevo are two different things.

Our house inventory is at such mind-blowing global scale that we think it will have real cut-through and be an opportunity to establish ourselves as a youth culture brand.

Thisfocus on quality seems a deliberate attempt to capitalise on the recent YouTube brand safety scandal following an investigation by The Times, which saw advertisements placed next to extremist and pornographic content. In response, many brands pulled their ads from the platform although some have since returned.

As it unfolded, Vevo said it checked in with other publishers on YouTube, who claimed they had all seen a decline in revenue due to brands pulling back from the platform. Vevo, on the other hand, says it saw the opposite it has already hit its commercial targets for the first half of the year.

The brand safety piece plays into our favour. The message that professionally created premium content distributed on an open platform like YouTube creates a brand safe environment has resonated really well, he said.

All these open platforms, whether its Facebook or Twitter, they have real challenges that anyone can upload anything. While machine learning, AI or whatever fancy buzzword may in the future be able to solve it, at this point in time the safest way is premium licensed content. Its all we do.

We have more than 1.3 billion subscribers globally. But we do not know who they are we havent got the foggiest.

Vevo distancing itself from YouTube is also linked back to its eagerness to collect its own unique audience data something that the Google-owned video platform currently does not share with brands.

We have more than 1.3 billion subscribers globally. But we do not know who they are we havent got the foggiest. We have no way to communicate with them, and thats not specific to Vevo; thats true for any premium publisher on that platform, he explained.

As a result, the brand is expected to promote its own app, where people have to register to use the service, more heavily in future. Huggers is in no rush to copy competitors such as Spotify and roll out a subscription service, however.

While he is excited about having a dual revenue stream of advertising and audience subscriptions, he is concerned about the current landscape of subscription services.

He concluded: I got very concerned about what Id call subscriptionitus. There are so many niche subscription services out there now. I got worried about the ability to get to scale with that, given there were so many different competing alternatives out there. Does that mean thats never going to happen? No its a matter of timing.

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Vevo takes swipe at YouTube as it pushes brand safety message - Marketing Week

USO Asks Americans to #Flex4Forces – NBC 7 San Diego

WATCH LIVE

Ashley Camac of the USO shows how to #Flex4Forces.

The USO San Diego is asking people to Flex 4 Forces.

The social media campaign is very simple says Ashley Camac, director of the USO San Diego downtown center. [Its] just to raise awareness and show the troops overseas that were supporting them.

To participate, people just have to take a picture of themselves flexing their bicep and upload it to Twitter, Facebook, Instagram, etc. with the hashtag #Flex4Forces.

The nationwide campaign hopes to show service members on the front lines that there is strength in numbers and their country stands with them.

I think sometimes [an overseas] service member can feel disconnected, Camac explains. [But] when they can see their country is supporting their efforts, it makes a huge difference in their mind.

The effort has garnered celebrity attention from people like Brett Favre, Tim McGraw, Garth Brooks, Katharine McPhee and even the Rockettes.

I think its always just an amazing feeling when you can see that what youre doing and the work youre doing to protect the lives of Americans that thepeople in this country are showing that support right back, Camac tells NBC 7.

The campaign started a few months ago and the USO hopes to continue it through the rest of the year. People who want to donate to the USO San Diego can go to their website and click donate.'

Published at 6:48 PM PDT on Jul 2, 2017 | Updated at 11:33 PM PDT on Jul 2, 2017

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USO Asks Americans to #Flex4Forces - NBC 7 San Diego