Patients should have a role in deciding the value of medicines – STAT – STAT

Policymakers increasingly consult value assessment models to help price new medical interventions. Value models use prespecified approaches and selected health outcomes to match the price of an intervention to its expected benefits. Who chooses the approach and outcomes, however, is at the center of a debate about the value of pharmaceutical, biotech, and medical device-based interventions.

Patients, their family members, and the general public have historically been excluded from contributing to value assessment models. We believe that their voices and views should be essential elements in measuring value.

Their exclusion hasnt been an oversight it is by design. Setting aside the views of patients who have the most to gain or lose from health care interventions is standard operating procedure in pharmacoeconomic and policy research. Advocates of that approach say that summary, societal-level preferences are the only way to generate apples-to-apples comparisons of the benefits and costs of every health care option. We contend that obscuring patient perspectives hurts the long-term prospects of these methods and that limited resources will be allocated to interventions for a precisely but thinly conceived notion of the public.

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Advocates of including a patient-centered approach say that is the only way to estimate what matters most to the individuals who would be directly affected by the new treatment. Rising civic movements of disability activists and others have adopted the phrase nothing about us without us that invokes widely held beliefs about fairness. Movements carrying this message have put research orthodoxy on notice, and some have begun participating in valuation and pricing debates.

Advocates of both patient-centered and societal-level approaches understand that a debate about these approaches needs to happen. But they are currently talking past one another and the polarization will only intensify if advocates on both sides become further entrenched. The core disagreement can be resolved, but it will require many actors drug and device makers, insurers, researchers, policymakers, patients, and members of the public to forge a common path forward.

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Our experience with patient and stakeholder engagement tells us that methods for including patient voices in research are far less complicated or demanding than some researchers believe they will be. We recommend that advocates of the two approaches prepare for a new public conversation about health care valuation by:

Once this groundwork has been laid, a national discussion should begin. At a minimum, valuation of a medicine should account for health outcomes that are important to patients. In addition, new deliberative procedures can be adopted to accommodate views of a wide range of decision-makers. For instance, multicriteria decision analysis offers an opportunity to combine differing views in challenging valuation work where value is defined by many factors.

Conversations about the value of medicine should be informed by an examination of the core outcomes used in value assessment. For instance, the COMET Initiative, a catalog of core outcome sets including some that are useful to valuation work, could be assessed for meaningful patient involvement in identification, development, implementation and evaluation of measures.

Once they are prepared for a national discussion, researchers, patients, family members, and others should engage in discussions that are based on well-established principles of stakeholder engagement.

The U.S. research enterprise has witnessed a dramatic growth in stakeholder engagement in recent years. With growing consensus that health care research can be conducted with support and engagement from multiple stakeholders, including patients and the public, we can forge a new and more productive path on even the most contentious topics in health care valuation.

Thomas Concannon is a senior policy researcher at the nonprofit, nonpartisan RAND Corp., assistant professor of medicine at Tufts University School of Medicine in Boston, and director of stakeholder and community engagement at the Tufts Clinical and Translational Science Institute. Lori Frank is a senior behavioral scientist with the RAND Corp. and president of the International Society for Quality of Life Research. She founded and served as program director of the evaluation and analysis program at the Patient-Centered Outcomes Research Institute, and currently serves on the Personalized Medicine Coalition board and the Alzheimers Foundation of Americas medical, scientific, and memory screening advisory board. RAND received a contract award from PhRMA Foundation to pursue work related to patient engagement in health care valuation. The opinions expressed here are those of the authors and do not represent the views of RAND or findings of research supported by the PhRMA Foundation.

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Patients should have a role in deciding the value of medicines - STAT - STAT

Serology testing coming to the Hat – Medicine Hat News

By GILLIAN SLADE on July 16, 2020.

gslade@medicinehatnews.com

Hatters will soon have the option of having a serology test to determine if they have had COVID-19 without knowing it.

Ichor Blood Services, a private mobile lab collection service company, has plans to make this available in Medicine Hat for a fee.

Ichor collects a blood sample and the actual serology testing is done at StageZero Life Sciences laboratory in Richmond, Virginia in the U.S., using FDA EUA approved tests.

Antibody testing is an important complement to active virus testing to identify the portion of the population that may have already been exposed to the virus, said Mike Kuzmickas, founder and CEO.

The total cost includes a basic fee of $75 to go to someones home/office. To take the blood sample and for the lab test it costs $120 for a total of $195. If there are more members of a family being tested at the same location the total cost is reduced because the $75 is only applied once. A booking can be made on Ichors website and the test is paid for in advance.

StageZero initially runs a BTNX Rapid Response test on the blood sample. Negative antibody results from this initial test are more than 99 per cent accurate.

The results are provided to the patient through a secure online portal.

If the initial test shows a positive on the IgG antibody, a second test is run using the Beckman Coulter Access test. If this is positive, it will validate the presence of antibodies with a Positive Predictive Value of 99 per cent, said Kuzmickas.

Ichor currently takes bookings in Calgary, Edmonton and Toronto. It has plans to expand to Medicine Hat soon. In the meantime, depending on the number of people requesting serology testing in Medicine Hat, Ichor may provide service locally. If you do not want to wait for that you have the option of driving to Calgary.

Kuzmickas says there has been a lot of interest from people who are travelling. People who are planning to fly to Morocco are required to have a serology test.

Ichor is legally allowed to offer the test for a fee because the laboratory work is being done in the U.S., said Kuzmickas.

Depending on when the blood sample is taken and forwarded to the lab in the U.S., it can take either 48 hours or up to 10 days for the results of a serology test.

On June 23 Alberta Health announced an investment of $10 million for serology testing in Alberta, limited to four specific research studies. Tests are not available to the public.

Some local family doctors have said they believe they treated COVID-19 patients before COVID-19 tests were being done.

Health Canada has approved some serology tests for use by doctors.

https://www.canada.ca/en/health-canada/services/drugs-health-products/covid19-industry/medical-devices/authorized/list.html#wb-auto-5

On May 2 the Spartan Cube COVID-19 system by Spartan Bioscience Inc. Canada was approved using nucleic acid technology. On March 24 the Xpert Express SARS-CoV-2 by Cepheid in the U.S. using nucleic acid technology was also approved.

Ichor also hopes to offer regular lab work services in Medicine Hat

Ichor Blood Services also hopes to soon have permission to offer its services in Medicine Hat for regular lab work such as urine and blood tests ordered by your family doctor.

Ichor currently offers service in Calgary, Edmonton, and Toronto, with immediate plans to expand into Fort McMurray, Red Deer, Lethbridge and Medicine Hat.

Mike Kuzmickas, founder and CEO of Ichor, says he knows there are people who would like the option of someone coming to their own home to collect samples for lab work. They would rather not have to wait in a waiting room with others, particularly with the threat of COVID-19, and they are willing to pay for that option.

Kuzmickas says it relieves the burden on public labs and collection sites and provides an option for those who have a compromised immune system, find it physically challenging get to a collection site or are too busy to wait at a public lab facility.

Kuzmickas says he has talked with the regulatory bodies such as the College of Physicians and Surgeons of Alberta, the provincial government and the minister of healths office.

We are in the final stage of discussing collection agreements with DynaLife and Alberta Precision Labs, said Kuzmickas, who hopes the required approvals could be in place within four to six weeks.

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Serology testing coming to the Hat - Medicine Hat News

Global Nuclear Medicine Market Size and Shares Forecasts till 2024 | Exclusively Available at GlobalMarketers – Daily Research Chronicles

Global Nuclear Medicine Market report gives a comprehensive and detail picture of the present and upcoming market opportunities that is been completed by investigating the effect by buyers, new entrants, Nuclear Medicine industry competitors and suppliers available in the Nuclear Medicine market. The goal of this report is to incorporate both authentic and future trends for Nuclear Medicine supply, Market size, costs, exchanging, competition and value chain. The top to bottom information and data on what the business sectors definition, arrangements, applications, and commitment are covered and furthermore clarifies with the drivers and restraints of the market which is gotten from SWOT analysis.

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Nuclear Medicine Industry Analysis and Forecast by Region Includes Market Value and Consumption Forecast (2015-2024) of Nuclear Medicine market Of the following region and sub-regions including the North America, Europe(Germany, UK, France, Italy, Spain, Russia, Poland), China, Japan,Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam) Middle East and Africa(Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria), India, South America(Brazil, Mexico, Colombia)

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1 Nuclear Medicine Introduction and Market Overview

2 Industry Chain Analysis

3 Global Nuclear Medicine Value (US$ Mn) and Market Share, Production , Value (US$ Mn) , Growth Rate and Average Price (US$/Ton) analysis by Type (2015-2020)

4 Nuclear Medicine Consumption, Market Share and Growth Rate (%) by Application (2015-2020) by Application

5 Global Nuclear Medicine Production, Value (US$ Mn) by Region (2015-2020)

6 Global Nuclear Medicine Production (K Units), Consumption (K Units), Export (%), Import (%) by Regions (2015-2020)

7 Global Nuclear Medicine Market Status by Regions

8 Competitive Landscape Analysis

9 Global Nuclear Medicine Market Analysis and Forecast by Type and Application

10 Nuclear Medicine Market Analysis and Forecast by Region

11 New Project Feasibility Analysis

12 Research Finding and Conclusion13 Appendix13.1 Methodology13.2 Research Data Source

Table of Content & Report Detail @ https://www.globalmarketers.biz/report/life-sciences/global-nuclear-medicine-market-2019-by-manufacturers,-regions,-type-and-application,-forecast-to-2024/131303#table_of_contents

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Global Nuclear Medicine Market Size and Shares Forecasts till 2024 | Exclusively Available at GlobalMarketers - Daily Research Chronicles

Broken tree removed from Third Street – Medicine Hat News

By GILLIAN SLADE on July 16, 2020.

gslade@medicinehatnews.com

The City of Medicine Hat says the removal of a tree on Third Street downtown was to correct an issue that had occurred overnight.

Early Wednesday morning city parks and recreations crews were at work removing a tree at a pedestrian crossing downtown near 20/20 Vision.

Scott Richter, manager for parks and recreation, says the tree in question was removed because it had broken in half on Tuesday night.

For the observant who have noted that other trees have been removed downtown, this has only happened when the tree has been in bad condition or actually dead.

The only time we remove trees is if the health or hazard is present, said Richter.

The city does have plans to ultimately replace the trees.

Richter says there are plans to eventually upgrade the boulevards on Third Street, like the ones on Second Street were done in the last few years. The trees on Third Street will only be replaced when that work takes place.

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Secret societies and symbolism in medicine – Mumbai Mirror

The Freemasons are one of the oldest and most well-known societies in the world. The have been the subject of numerous conspiracy theories throughout the years. Freemasonry evolved from the guilds of stonemasons and cathedral builders of the Middle Ages. Famous members of the society included Mozart, George Washington, Mark Twain, Winston Churchill and Franklin D Roosevelt.

Freemasons were once in great demand, and because of that they often took jobs that paid more than the market rate, according to the author Jasper Ridley. The first meeting of freemasons was held in an alehouse called Goose and Gridiron in the City of London. The many freemasons friends with whom I am in communication are fully in praise of a brotherhood that serves the people. However, not one of them has ever disclosed to me the rituals that they have to observe loose talk carry severe penalties.

Charity is one of the main tenets of Freemasonry. In the US alone, Freemasons collectively contribute millions of dollars every single day to charitable causes, including medical causes. During the First World War, the Freemasons built a hospital in the UK that treated more than 4,000 servicemen. When it outgrew its premises, a new hospital, called the Royal Masonic Hospital, was opened by King George V and Queen Mary. The architect, Thomas S Tait, was awarded a RIBA gold medal for his work in 1933.

The secret Kappa Lambda Society of Hippocrates, which existed in Lexington, Kentucky, during the first half of the 19th Century is also interesting. It was created for students of the Transylvania Universitys medical department. It promoted a code of ethics amongst doctors. Scottsdale, Arizona, is home to another secret medical society. Its membership is by invitation only; members trade secrets about automated ambulatory systems and hospitals call centres.

Medical symbols have been around as long as medicines. An excellent article by Anil Shetty et al in the Journal of Clinical and Diagnostic Research discusses medical symbols in practice. The Caduceus, or the Staff of Hermes astick entwined by two snakes and surmounted wings is the symbol of modern medicine in India and elsewhere. Hermes is the Greek god of wealth, luck and fertility, and is the patron god of the shepherd.

People associate the red cross which is the symbol of the International Red Cross Society with doctors. In actuality, the Rod of Asclepius, the god of medicine, should be our emblem. Asclepius was the son of Apollo (God of Light) and the sun. He is represented by a single serpent entwined around a staff. Anil Shettys article reveals that only 6 per cent of doctors are aware of the real symbol, the Rod of Asclepius. The UKs Royal College of Physicians has a coat of arms. It depicts a hand feeling a pulse and another hand descending from the heavens, indicating divine authority. It also has a pomegranate, the fruit of fertility and regeneration. It was chosen as a symbol because of its association with Henry the VIIIths first wife, Catherine of Aragon.

Secret societies raise interest because they are full of intrigue and excitement. Which one of us as a child, especially after reading Enid Blytons, The Secret Seven, has not tried or wished to belong to such a society. Much of medicine, a science full of mystery, is punctuated by anecdotes of such societies and interesting symbolism.

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Secret societies and symbolism in medicine - Mumbai Mirror

Government of The Bahamas – Ministry of Health Testing Protocol for Incoming Visitors – PRNewswire

Update #88

NASSAU, Bahamas, July 9, 2020 /PRNewswire/ -- The Ministry of Health wishes to advise the public that travelers must complete a Bahamas Health Visa application and present a negative COVID-19 RT-PCR test with a sample taken within ten (10) days of arrival.

Effective immediately, all travelers will be required to complete an electronic Bahamas Health Visa application before departure from the place of embarkation. This can be found at travel.gov.bs. Travelers are required to upload a negative COVID-19 RT-PCR test and provide contact information.

The Government of The Bahamas will accept the negative COVID-19 RT-PCR (swab) test if the sample was taken within (10) ten days of arrival. Tests over ten (10) days old will not be accepted.

An automated response will be provided once the application is completed. The only persons approved to travel are those who have received a green color-coded response, as proof of approval. This confirmation must be presented upon arrival in The Bahamas. The Health Visa application process will take twenty-four to forty-eight (24-48) hours and should be completed with adequate lead time.

Failure to comply with the stated requirements will result in denied entry. It is recommended that all travelers interested in visiting The Bahamas review requirements applicable to each member of their traveling party at http://www.bahamas.com/travelupdates before booking a trip.

For more information, or to view the Tourism Readiness and Recovery Plan, please visit http://www.bahamas.com/travelupdates. You may also contact the Ministry of Tourism COVID-19 travel hotline at (242) 502-0829 Monday to Friday, 8 AM 6 PM, or email at [emailprotected].

PRESS INQUIRIESAnita Johnson-PattyBahamas Ministry of Tourism & Aviation[emailprotected]

SOURCE The Bahamas Ministry of Tourism and Aviation

http://www.bahamas.com

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Government of The Bahamas - Ministry of Health Testing Protocol for Incoming Visitors - PRNewswire

Bahamas latest island to require negative COVID test for entry – Travelweek

Monday, July 13, 2020

NASSAU The Bahamas has updated its entry requirements for travellers to include a mandatory Bahamas Health Visa application as well as a negative COVID-19 test result within 10 days of arrival.

Effective immediately, all travellers will be required to complete the electronic application at travel.gov.bs prior to departure from their place of embarkation, and upload a negative COVID-19 RT-PCR test plus provide contact information.

The Government of The Bahamas will accept the negative COVID-19 RT-PRC (swab) test if the same was taken within 10 days of arrival. Tests over 10 days old will not be accepted.

An automated response will be provided once the application is completed. The only people approved to travel are those who have received a green colour-coded responses as proof of approval. This confirmation must be presented upon arrival in The Bahamas.

Children under two years old are not required to have the test. Children between 3-10 must take a test unless proof is presented upon arrival that their state/county does not administer tests for children in this age range.

As of now, quarantines are not required for those entering The Bahamas.

The Health Visa application process will take 24-48 hours and should be completed with adequate lead time.

Failure to comply with these requirements will result in denied entry.

The Bahamas is the latest Caribbean destination to require a negative COVID-19 test result prior to entry. Saint Lucia and Antigua made similar announcements within the past week.

The Bahamas began its gradual reopening of its tourism sector on July 1 with the resumption of both international and domestic air traffic. For a complete list of health and safety requirements go to http://www.bahamas.com/travelupdates.

For reopening updates from other destinations go to https://www.travelweek.ca/news/destinations-reopening-list/.

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New case of COVID-19 in Grand Bahama – Bahamas Tribune

The Ministry of Health announced on Thursday that there is one additional confirmed case of COVID-19 on Grand Bahama.

This latest case is a 27-year-old man and brings the total number of cases nationwide to 107 with seven of those active.

Two other cases were confirmed in Grand Bahama on Wednesday.

Health officials are reminding the public to practice the following measures to prevent the spread of COVID-19:

Wear a face mask when you leave home;

Wash your hands often with soap and water for at least 20 seconds, and if soap and waterare not available, use an alcohol-based hand sanitizer with at least 70% alcohol;

Cover your cough or sneeze in your inner elbow or with a tissue; and

Clean and disinfect frequently touched surfaces such as phones, remotes controls, counters,

doorknobs, and keyboards.

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Police probe reports that officers shot several dogs – Bahamas Tribune

By RASHAD ROLLE

Tribune Senior Reporter

rrolle@tribunemedia.net

KIM Aranha, the president of the Bahamas Humane Society, said she is disturbed by reports that police officers shot and killed several dogs that posed no threat to them last week.

Details of the incident are scarce but Assistant Superintendent of Police Audley Peters confirmed yesterday the Royal Bahamas Police Force has received a complaint about the matter and has launched an investigation.

Reports are that between three and five pit bulls were killed, with Mrs Aranha saying she understands three dogs were killed in the High Vista area.

It is absolutely unacceptable, she said. As far as we can tell there was no need for it. The police dont have a very good track record with dogs in yards. There must be an investigation and we will call for one and we are talking to authorities about it.

Its deplorable, its unacceptable and it happens far too frequently. We had a big rash of it last year and we even had it on film where one policeman came into a property and shot a dog that was chained, a dog that could not reach the policeman. The animal was completely harmless. The dog did not die. We went and picked him up and we cared for him and his owner got him back but there was no need to shoot that dog. He was ten feet away on a chain but the killing of dogs in yards happens too often.

It worries me. If a policeman wants to run through my yard and my dog is unchained, my dog wont understand that hes a policeman. Theyre protecting my property. Its not unreasonable that the dog would go after someone who jumps the wall and is running through my property, whether that person has a good reason or not. The Bahamas Humane Society has offered training to the police force. There is a very renowned former police officer who trains police forces all over the world on how to handle aggressive dogs. We have offered our services to the Royal Bahamas Police Force but nobody has taken me up on that. What Im hearing is the dogs in this case posed no threat.

In February 2019, Mrs Aranha complained after two dogs were allegedly shot in their owners yard by police officers.

According to social media reports at the time, the shooting incident occurred while officers were executing a search warrant at a residence. The dogs were said to have been tied at the time and not roaming free.

Mrs Aranha said both dogs, which were pitbull type, were shot twice and taken to the BHS for treatment. One dog underwent surgery at the time due to a bullet being lodged in its jaw, she said last year.

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Police probe reports that officers shot several dogs - Bahamas Tribune

Amazon Makes Health Care Access Even Easier for Employees with Launch of New Third-Party Health Centers – Yahoo! Voices

The company is collaborating with national provider Crossover Health to pilot convenient health centers near its fulfillment centers and operations facilities in Texas, with additional centers planned for other states in months ahead

Amazon.com, Inc. (NASDAQ: AMZN) today announced a health care pilot with Crossover Health, an expert in comprehensive primary care services, to establish local, convenient health centers near Amazon fulfillment centers and operations facilities across the country. The first Neighborhood Health Center location will be available for Amazon employees and their families in the Dallas-Fort Worth area.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200714005697/en/

Amazon is piloting a new, health care benefit for employees by establishing local, convenient health centers near Amazon fulfillment centers and operations facilities across the country. The launch of the new Neighborhood Health Centers will provide a range of quality primary care services exclusively for Amazon employees further strengthening Amazons industry-leading benefits program, which provides comprehensive healthcare for employees starting on day one of employment. Through this initial pilot program, Amazon expects to establish 20 health centers in five cities across the U.S., improving access and care for more than 115,000 associates and their families. (Photo: Business Wire)

"Across the U.S., an increasing number of patients do not have easy access to a primary care physician and instead utilize emergency or urgent care options, which is not only more expensive for patients, but also overlooks important preventative care opportunities," said Darcie Henry, Amazons Vice President of Human Resources. "We want to solve that for our employees, and the launch of these new Neighborhood Health Centers will provide a range of quality primary care services for employees across the country further strengthening Amazons industry-leading benefits program, which provides comprehensive healthcare for employees starting on day one of employment."

Crossover Health is a national medical group that works with self-insured employers to connect every employeein headquarters or in dispersed locationsto an integrated care team that delivers comprehensive primary care to the whole family. The first Neighborhood Health Center for Amazon will be located in Las Colinas, Texas, with extended hours to accommodate various employee work schedules. The Neighborhood Health Center will be available exclusively to all local Amazon employees and their families. Crossover Health will fully operate and staff the Neighborhood Health Centers, which will provide full-spectrum acute, chronic, and preventive primary care, prescription medications, vaccinations, behavioral health services, physical therapy, chiropractic care, health coaching, and care navigation to specialty referral services. To support families, same-day pediatric services will also be available. Crossover Healths proprietary technology platform allows patients to start nearly all of their care online and then transition to in-person care as needed.

"Prevention and early detection is essential to remaining healthy, and the importance of primary care cannot be understated. I appreciate seeing the collaboration between Amazon and Crossover Health to ensure their employees have access to quality and convenient health care services. I am also pleased that this pilot program will run in the Dallas/Fort Worth area. The health and wellness opportunities Amazon is providing its employees should spark inspiration for other companies to follow suit in providing similar benefits," said Congressman Michael C. Burgess, M.D.

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Through this initial pilot program, Amazon expects to establish 20 health centers in five cities across the U.S., improving access and care for more than 115,000 associates and their families in Dallas/Fort Worth, TX; Phoenix, AZ; Louisville, KY; Detroit, MI; and San Bernardino/Moreno Valley, CA. If the pilot is successful, the company will look to roll out similar facilities in other cities and states.

"We are proud to collaborate with Amazon to support the health and wellness of Amazons employees. Crossover Health believes that exceptional primary care is central to continued health and well-being," said Scott Shreeve, MD, CEO and co-founder of Crossover Health. "Now its more important than ever to make care available through multiple channels and across the full continuum. Our advanced primary care model will serve as vital infrastructure to deliver expanded access to care in-person and online to meet the needs of Amazons employees and their families."

This new benefit further strengthens Amazons commitment to the health and wellness of its people and providing an industry-leading benefits package for employees, which includes a $15 minimum wage, comprehensive healthcare for full-time employees including full health, dental and vision, from day one, a 401(k) program with 50 percent company match, up to 20 weeks paid parental leave, infertility and adoption benefits, and flexible Leave Share and Ramp Back Programs that allow new parents to share their paid leave with their spouse or partner, then return to work at their own pace. The company also offers an innovative Career Choice Program, which pre-pays 95 percent of tuition for courses in high-demand fields. Since the programs launch eight years ago, more than 25,000 employees in 14 countries have pursued degrees in game design, visual communications, nursing, IT programming, and radiology, to name a few.

Amazon also recently announced a new family care benefit through Care.com, which provides each of its 650,000 U.S. employees up to 10 days of subsidized emergency backup child or adult care between now and October 2. Read more about Amazons comprehensive healthcare benefits.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200714005697/en/

Contacts

Amazon.com, Inc.Media HotlineAmazon-pr@amazon.com http://www.amazon.com/pr

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McLaren Health Care Embraces Local Advertising During The Pandemic – AdExchanger

Michigan-based McLaren Health Care used Gannetts sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads.

For example, the health care company noticed many patients were avoiding medical treatment for potential strokes and heart attacks, fearful of exposure to the coronavirus. So it developed content that explained how social distancing was practiced in emergency rooms. It also touted its FastER Care, where people can see real-time wait times for its ER.

Our marketing and messaging have played a large role in communicating to the community the steps that we have taken to ensure safety and to convey that it is safe to seek treatment when needed, said McLaren Health Care marketing manager Linda Toomey.

McLaren Health Care already used Gannetts advertising products dubbed LOCALiQ before the pandemic hit. It wrote health care articles to paint a picture of patient experience and to educate on services offered, Toomey said. The articles were distributed to local audiences reading USA Today, the Lansing State Journal and Detroit Free Press.

During the pandemic, McLaren continued to follow that mission but adapted to what people were worried about such as seeking care for conditions not related to the coronavirus.

McLaren also works with Gannett to extract insights to make its advertising more effective.

McLaren Health Care A/B tests to compare difference ad creatives and continuously monitors click-through rate to track campaign effectiveness.

The health care marketer also uses a tool that identifies trending question and search terms for its content, Toomey said.

In the short time that we have been optimizing our content we have seen an overall increase in our average page views, unique visitors and average attention seconds, she said.

The content outperforms USA Today benchmarks almost universally, particularly human-interest stories.

The highest-viewed articles are those which highlight people detailing their journey, Toomey said. Ultimately, the more humanized the content, the better the performance.

Working with LOCALiQ also gave McLaren Health Care actionable insights. People searched for the term coronavirus more than COVID, for example, which helped the company better tailor its articles.

The pandemic has underscored the importance of local media in helping people understand how a global threat affects an individual community.

Gannett CRO Kevin Gentzel hopes that the strong results delivered for local brands using LOCALiQs suite of ad products, especially sponsored content, during a challenging time like a pandemic will unlock further growth for the local media company.

If the local media company can help local business owners solve for complexity in marketing for the digital world, not just provide access to local audiences, it can help them understand their local market and steer their business better than remote platforms can during an unprecedented time.

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McLaren Health Care Embraces Local Advertising During The Pandemic - AdExchanger

It’s One Of This Year’s Best Health Care ETFs And It Doesn’t Own Any Moderna – Benzinga

When it comes to health care exchange-traded funds in 2020, it's a case of haves and have nots.

What To Know:The health care ETF haves are those with robust exposure to Moderna (NASDAQ: MRNA), or at the very least, hefty allocations to some of the other companies pacing the coronavirus vaccine competition.

In theory, the ARK Genomic Revolution ETF (CBOE:AKRG) is a health care ETF have not. As in the fund has no exposure to Moderna, but that's not preventing the actively managed ARKG from delivering a year-to-date gain of 66.41%.

Why It's Important:Outperformance is old hat for AKRG. Over the past three years, the ETF is up 164.7%. Looked at differently, the returns of the S&P 500 Health Care Index and the Nasdaq Biotechnology Index over that same period could be combined and then doubled and the result would be a percentage that still lags ARKG.

Of course, all of that is in the past, but the long-term outlook for genomics investing is bright.

Over the last five years, we have passed key inflection points in the ability to access, manipulate, and understand the molecular building blocks of the human body, writes ARK Director of Research Brett Winton in a recent paper. The genomic age of medicine promises profound ramifications for human health and for the companies involved, among them: (i) tool providers that enable basic research, sharpen the precision of diagnostics, and guide personalized medicine; (ii) diagnostic platforms deploying data that informs the treatment of disease; (iii) and other companies deploying technology and data to create next-generation treatments and cures, increasing returns on therapeutic research and development for the first time in 20 years.

As noted above, in 2020, it's easy for investors to be seduced by health care ETFs highly levered to COVID-19 vaccines, but there's more to the ARKG story and that story extends beyond the time when the virus is a thing of the past.

ARK Invest estimates that by 2024 therapeutic pipelines and tool providers should generate hundreds of billions of dollars in the new revenue and trillions in new market capitalizations as they transition to the genomic age, notes Winton.

What's Next?There are several genomics sub-segments represented in ARKG, but one of the more compelling is Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR). CRISPR is a cornerstone of the livable drugs market.

The addressable market for living drugs in oncology could exceed $200 billion annually as they impact more types of cancer at earlier stages than historically has been the case. Enabled by gene-editing, the applications could extend well beyond oncology, impacting the longevity of human life materially, according to ARK.

Good news: CRISPR Therapeutics (NASDAQ: CRSP) is ARKG's second-largest holding at a weight of 11.28%. That stock is up almost 88% over the past 90 days.

2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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It's One Of This Year's Best Health Care ETFs And It Doesn't Own Any Moderna - Benzinga

6 Health Care Stocks to Buy for the Second Half of 2020 – Barron’s

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The members of the Barrons Roundtable see numerous bargains among health-care stocks. The conversations below are excerpted from our recent Midyear Roundtable, published on July 10. To read the entire Roundtable, click here.

Rupal J. Bhansali, CIO and portfolio manager, International & Global Equities, Ariel Investments:

I have three health-care names. GlaxoSmithKline [ticker: GSK] yields almost 5% and offers single-digit organic earnings growth. Gilead Sciences [GILD] has a 3.5% dividend yield, with underlying growth coming from its core franchise in HIV and, potentially, remdesivir, a drug that could be used to treat Covid-19. Roche Holding [RHHBY] is a leading player in oncology. Telecoms and health-care companies have strong balance sheets, strong market positions, and undervalued shares.

Glaxo, Gilead, and Roche are platform companies, as opposed to product companies. Their successor drugs come off the same mechanism of action and knowledge base as prior drugs. The risk of failure is lower, and the probability of approval is greater. We dont like Apple [AAPL], for instance, because it is a product company. If the next product doesnt sell well, thats problematic as earnings prospects become binary rather than bankable.

Scott Black, founder and president, Delphi Management:

Bristol-Myers Squibb [BMY] is trading around $60. The company has a $134 billion market cap and pays a $1.80 annual dividend, for a yield of 3%. Bristol has reported quarterly earnings growth for the past five years, minus one quarter in 2017. Its strengths are in oncology and hematology, although it has a blockbuster cardiovascular drug, Eliquis. Eight of its drugs have more than $1 billion in yearly sales. The company has nine drugs in Phase 3 trials, and figures it could commercialize 20-plus new drugs in the next 10 years. That would add at least $20 billion in new revenue.

We expect Bristol-Myers to generate $41.8 billion of revenue this year, and earn about $6.20 a share, versus $4.69 in 2019. Revenue will get a one-time pop of about 60% because of last years acquisition of Celgene. For next year, we have modeled 7.5% revenue growth on the conservative side, or $45 billion, and earnings after taxes of $16.5 billion, or $7.33 a share. Using more-optimistic assumptions, the company could earn $17 billion, or $7.55 a share, on $45.6 billion of revenue. The shares trade for 7.9 times expected earnings, which is ludicrous. Bristol-Myers will generate more than $14 billion of free cash this year. Its net debt-to-equity ratio is 0.55. Return on equity is around 26%.

William Priest, executive chairman and co-CIO, Epoch Investment Partners:

Thermo Fisher Scientific [TMO] sells scientific instruments, lab equipment, diagnostics consumables, and life-sciences reagents. This is a razor/razor-blade model; as the installed base of equipment expands, Thermo retains an attractive annuity stream from servicing the equipment and selling higher-margin consumables.

At $360 a share, the market cap is roughly $145 billion. Net debt totals $17 billion. The stock is trading for 26 times forward earnings. Management continues to drive top-line growth through investment in research and development, which leads to new-product innovation and improved pricing, and accretive acquisitions. We like the companys plan to acquire Qiagen [QGEN], a leading molecular-diagnostic-equipment and consumables provider, for $10 billion.

Our six-to-12-month target price for Thermo Fisher is $420 a share, or 30 times our 2022 free-cash-flow estimate of $14 a share. We estimate near-term downside risk to $300 a share.

Henry Ellenbogen, CIO and managing partner, Durable Capital Partners:

My second pick is Abcam [ABC.UK], a small-cap company that trades in the U.K. It operates in the biologic-drugs industry, a fantastic end market that will have strong secular growth for years to come. At the very beginning of the drug-discovery process, scientists need certain key ingredients. Abcam is the global market leader in selling those antibodies to researchers. It has continued to gain share in its core market while extending into other areas, including amino acids and proteins. It should be able to compound for many years.

It is a niche industry, but this is a highly strategic asset. Abcam has revenue of a bit less than 300 million pounds sterling [$378.5 million], even though it has close to a 30% market share in its core business. It is headquartered in Cambridge in the U.K., but we think about it as a global company.

Write to Lauren R. Rublin at lauren.rublin@dowjones.com

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6 Health Care Stocks to Buy for the Second Half of 2020 - Barron's

ADRIAN SMITH: Going the Wrong Way on Health care – Scottsbluff Star Herald

The Affordable Care Act (ACA) also known as Obamacare is ten years old. However, with ten years of hindsight, it is clear the ACA has been anything but affordable for Nebraska families. In the Third District, insurance on the ACA exchange often costs upwards of $30,000 for a family when you include annual premiums and deductible. Despite the ACA raising health insurance rates instead of lowering them, this week Speaker Pelosi brought a new ACA expansion bill (H.R. 1425) before the House of Representatives.

The insurance scheme developed by the ACA does not work rather than effectively lowering costs, its mandates have spiked insurance rates for those who have to pay for coverage out of pocket. In fact, rather than truly address the forces driving health costs, more than half of House Democrats would prefer to enact Medicare for All a bill they have cosponsored to initiate a full-scale government takeover of our nations health care system with a $32 trillion price tag.

H.R. 1425 would not only pour more money into subsidies and bureaucracy to paper over Obamacares failures, it would also implement government mandated drug price controls, and punish states which chose not to expand Medicaid. What we really need are reforms which give Americans more control over their care and increased competition to bring more affordable coverage.

With an ongoing, worldwide pandemic, we also need pharmaceutical innovations new vaccines and medicines more than ever. Instead, H.R. 1425 would institute government price-fixing which has been repeatedly proven to reduce future innovation. This means fewer medical breakthroughs, and fewer new cures. If the government stifles innovation, taxpayers will be on the hook for the slow and expensive development of urgently needed new vaccines or cures.

I was disappointed when H.R. 1425 passed the House of Representatives, but it stands no chance of being passed by the Senate or signed into law by President Trump. Instead of this partisan exercise, we should work together to address surprise billing and drug prices.

In the Ways and Means Committee, I have been working with my colleagues on these issues for a year and a half and we have identified a number of bipartisan solutions which would reduce drug prices and improve access to health care. I stand ready to continue working together, toward these real solutions which can pass both houses of Congress and be signed by President Trump to improve health care for all Americans.

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ADRIAN SMITH: Going the Wrong Way on Health care - Scottsbluff Star Herald

As Part of New York’s Ongoing Response to the COVID-19 Pandemic, Governor Cuomo Announces Special Health Insurance Enrollment Extension Through NY…

Governor Andrew M. Cuomo today announced that the Special Enrollment Period for uninsured New Yorkers will be extended for another 30 days, through August 15, 2020, as the State continues to provide supportive services during the COVID-19 public health crisis.New Yorkers can apply for coveragethroughNY State of Health, New York State's health insurance marketplace, or directly through insurers.

"During these difficult and unprecedented times, access to quality, affordable health care is critically important to New Yorkers' well-being," Governor Cuomo said. "While we're continuing to move in the right direction, we know we're not out of the woods yet and by extending the open enrollment period we're making sure New Yorkers who need affordable health care coverage can get it and help keep themselves and their families safe."

NY State of Health Executive Director, Donna Frescatore said, "At this unprecedented time in our state and nation's history, we want to remind New Yorkers that NY State of Health is here as a safety net. Individuals can find and enroll in affordable, comprehensive health insurance coverage, and our Customer Service Center and enrollment assistors are available to help with this process."

Superintendent of Financial Services Linda A. Lacewell said, "New York bent the curve but it remains critically important for all New Yorkers to have access to quality and affordable commercial health insurance. This special enrollment period extension is one of the many ways New York is continuing to work together with the commercial health industry to serve the needs of vulnerable New Yorkers. DFS is proud to be a part of this effort to keep New Yorkers healthy and safe."

NY State of Health, together with the State Department of Financial Services and New York State insurers, are taking this action in light of the COVID-19 public health emergency so that individuals do not avoid seeking testing or medical care for fear of cost. Individuals who have lost employer coverage must apply within 60 days of losing that coverage and individuals who have lost income may be eligible for Medicaid, the Essential Plan, Child Health Plus, or subsidized Qualified Health Plans.

Individuals who enroll in Qualified Health Plans through NY State of Health or directly through insurers by August 15, 2020 will have a choice of coverage start date either August 1 or September 1, 2020. Individuals who are eligible for other NY State of Health programs - Medicaid, Essential Plan and Child Health Plus - can enroll year-round. Finally, as directed by Governor Cuomo, all New York insurers havewaivedcost sharing for COVID-19 testing.

As always, consumers can apply for coverage through NY State of Health online atnystateofhealth.ny.gov, by phone at 1-855-355-5777, and by connecting with a free enrollment assistor.

Additional information on NY State of Health insurance options during the Coronavirus emergency can be found here. Department of Financial Services information and resources during the Coronavirus emergency can be found here.

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As Part of New York's Ongoing Response to the COVID-19 Pandemic, Governor Cuomo Announces Special Health Insurance Enrollment Extension Through NY...

Healthcare and Insurers, we need to talk. signed Public Health – State of Reform – State of Reform

Jefferson Ketchel, MA RS, is the Executive Director of the Washington State Public Health Association. In this commentary, he discusses sustained investments in public health. This piece is part of a series of commentaries focused on transforming public health released throughout this week. The other commentaries are available here and here.

If you do not change direction, you may end up where you are heading.

-Lao Tzu

In life there are few certainties, but 2020 has had several, so far.

It was hard to imagine it was only just over a year ago that we were in the midst of a measles outbreak and working together to address the opioid crisis. As we struggled to stop the spread of disease and prevent illness and premature death we should have realized at the time these events were canaries in the coal mine warning us of a fractured system that would soon be put to an ultimate test.

However, I am truly impressed with what we are able to do with what we have. Thanks to tireless and courageous people in healthcare, and with the planning, contact tracing, social distancing, and mask utilization, Washington State has done a decent job flattening the curve. Some of these tools are as old as history, but that is because they work. This was accomplished without a vaccine, therapeutic and adequate testing capacity, limited PPE, AND with a barebones public health system. At the same time, that system is getting by on some incredibly outdated and sporadically functioning technology. Imagine how many illnesses could have been prevented, economic damages minimized, and lives saved if we had the public health system our communities deserve and one that addressed racist structures that perpetuate poor health for marginalized populations?

Public health has gotten used to one-time funding amidst crises. However, it does not solve much and perpetuates the failed system that will once again not be properly prepared for the next event or address systemic injustices. This emphasizes that we are a Band-Aid society that prevents us from getting to the root of problems. Just imagine what could be done with sufficient health monitoring, disease investigation, coordination, and a focus on healthier communities.

Health shouldnt be a luxury item. Public health has developed the Foundational Public Health Services, which are services that are unique to government and should be afforded to all Washingtonians. If they were present state-wideconsistently and equitablywe could raise all boats and be able to coordinate and prevent crises big, small, and persistent. While some small investments have been made (without them, things would have been much worse), public health has attempted for several years to get these services sustainably funded but have hit wall after wall.

While the social determinants of health (racism, housing, education, employment) have significant impacts on healthy years of life, the political determinants of health impact our ability to actually fix them. There are powerful lobbies for tobacco, sugar-sweetened beverages, and others. Where are the lobbies for public health?

I ask that health care and insurers be leaders in advocating for investment in the public health system. Alone, no hospital, clinic, or payer can solve public health problems.

The system is working exactly as it was designedand were getting what we paid for. We can do so much better. We need your alliance. Join us.

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Healthcare and Insurers, we need to talk. signed Public Health - State of Reform - State of Reform

Health care workers in 4 counties to receive free face shields – Action News Now

TEHAMA COUNTY, Calif. -Health care workers in four counties will receive free reusable face shields donated by North Valley Community Foundation and Feather River Health Foundation due to a unique partnership that involved public health departments such as Chico State University and Idea Fab Labs.

It has been incredible to watch this come together, said David Little, executive vice president of NVCF. Everybody recognized a need for personal protective equipment for all health care workers, from doctors in emergency rooms to hygienists in dental offices. Then everyone worked to figure out how to make it happen.

The project started at Idea Fab Labs, a Chico Tech company when Enloe Medical Center requested face shields from Erin Banwell, the Idea Fab Labs director.

A team of professors joined Enloe Medical Center in creating a 3D printable frame that supports a clear plastic face shield.

The North Valley Community Foundation stepped in and offered funding for the face shields and included three surrounding counties which includes Butte, Glenn, and Colusa.

With an increasing demand for the face shields, Greg Watkins, chair of the universitys Department of Mechanical and Mechatronic Engineering and Sustainable Manufacturing, received permission from the university to begin producing the frames by using plastic injection molding machines in the engineering labs on campus.

This started as a volunteer effort from engineering faculty and students who wanted to help out, said Watkins. Everybody came together and put in a lot of hours to make this happen. Its gratifying to see our students apply their design and manufacturing education and utilize our campus facilities to help out the local medical community.

The Public Health Departments for all four counties said they conducted surveys to decide on a number of face shields needed for each county and the shields will be given to hospitals, doctors offices, urgent care clinics, dental offices, veterans clinics, student health centers and more.

NVCF and Feather River Health Foundation split the cost of plastic materials in order for the shields to be donated. NVCF and Feather River Health Foundation both have coronavirus relief funds and this month formed a partnership to combine resources. For more information on how to donate to NVCFs Coronavirus Rapid Response Fund, visithttps://www.nvcf.org/coronavirus-covid-19-rapid-response

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Health care workers in 4 counties to receive free face shields - Action News Now

At 6:45 p.m. today, Spanberger to host COVID-19 health-care town hall – starexponent.com

U.S. Rep. Abigail Spanberger will host a telephone town hall from 6:45 to 7:45 p.m. Wednesday with Virginia Health Commissioner M. Norman Oliver to discuss challenges facing Central Virginia patients and health-care providers as the COVID-19 crisis continues.

Constituents can phone in to listen or participate. The live event will also be streamed on Spanbergers website and Facebook page.

Spanberger and Oliver will deliver updates on Virginias current COVID-19 situation, and answer questions from 7th District residents about the state and federal responses to the coronavirus pandemic.

Spanberger also will answer questions about her work in Congress to protect coverage for Central Virginians with pre-existing conditions and lower drug costs for 7th District seniors and families.

As our nation experiences surges in COVID-19, we need to take responsible steps that protect our most vulnerable neighbors, keep our healthcare workers safe, and make sure our small businesses can reopen without putting their employees and customers at risk, Spanberger said in a statement. In recent weeks, Ive listened to healthcare providers and experts describe their concerns about continued PPE shortages, rising prescription drug costs, and the need for strengthened federal assistance for nursing homes and community clinics.

Since the COVID-19 pandemic began, Wednesdays telephone town hall will be Spanbergers seventh free, public telephone town hall focused on the impacts of the virus on Central Virginia families, businesses and seniors.

Last month, she hosted a virtual telephone town hall with U.S. Rep. Lauren Underwood (D-IL-14), Virginia Chief Diversity, Equity and Inclusion Officer Janice Underwood and VCU Massey Cancer Center Director Robert Winn to discuss the pandemics disproportionate impacts on minority communities in Central Virginia and across the country. Click here to watch a full recording of the event.

Last month, Spanberger voted with a bipartisan majority of the U.S. House of Representatives to pass legislation that would protect health-care coverage for millions of Virginians with pre-existing conditions, reduce premiums and lower prescription drug costs for Central Virginia seniors and families.

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At 6:45 p.m. today, Spanberger to host COVID-19 health-care town hall - starexponent.com

Hundreds of health care workers coming to Arizona to battle COVID-19 – KVOA Tucson News

TUCSON (KVOA) - According to the Arizona Department of Health Services, 600 health care workers from across the country will soon be on the ground across Arizona over the next six weeks.

These frontline workers will help hospital staff as the pandemic shows little sign of slowing in this hotspot.

Dr. Christian Moher is a family medicine physician at Escalera Health in Tucson.

He works closely with doctors and nurses at Tucson Medical Center and knows this help comes at a critical time.

"All of my coworkers and friends who work in the hospital are exhausted and they desperately need some relief. They need some time off, they need to be with their families so having these people come and serve our community is a huge win for us," said Moher.

More than 40 out-of-state health care workers just left TMC after a two-week deployment.

A hospital spokesperson said it will get 12 people on the ground from this group of 600.

A spokesperson for Northwest Medical Center said 14 ICU nurses and four med/surg nurses will come to that hospital.

Moher said he's grateful to his colleagues from across the nation who will soon be here to help

"I don't think that in my wildest dreams when I was sitting in the third row at the University of Arizona College of Medicine studying to become a doctor that I could have imagined that our health care system could be as stressed as it is," he said.

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Hundreds of health care workers coming to Arizona to battle COVID-19 - KVOA Tucson News

Norton Healthcare names acting executive director of Norton Healthcare Institute for Health Equity – Norton Healthcare

Norton Healthcare has named Kelly C. McCants, M.D., acting executive director of the newly formed Norton Healthcare Institute for Health Equity.

Dr. McCants currently serves as Norton Healthcares medical director of advanced heart failure. He will hold both positions while the institute is being established. Dr. McCants will report to Russell F. Cox, president and CEO, Norton Healthcare and join the organizations executive team.

Norton Healthcares mission calls on us to respond to the needs of our community, and clearly our community is in need, Cox said. Dr. McCants is uniquely qualified for this role. Through his work with heart failure patients, he and his team have demonstrated the power of addressing socioeconomic dynamics in order to achieve heart recovery. He has a true passion for addressing health disparity, and we are fortunate that he has agreed to balance the role while continuing to care for his patients.

Last month, Cox announced the creation of the Norton Healthcare Institute for Health Equity as one of five initiatives to address inequalities within the community. The primary focus of the institute will be to identify and remove obstacles that prevent people in underserved areas from receiving the health care they deserve, as well as to eliminate disparities in care.

The premise of the institute is that health equity can only be achieved when every person has a fair opportunity to achieve their full health potential, Dr. McCants said. Im so proud that Norton Healthcare is striving for a future free of health inequities and is committing its time, talents and resources in pursuit of this essential human right.

Growing up in Jacksonville, Florida, and Tuscaloosa, Alabama, Dr. McCants said he drew inspiration from his mother and older brother. He is the first physician and only the fourth college graduate among 54 members of his extended family. His brother, now a police captain, and his mother, who went back to school at age 40, were the first and second college graduates.

Dr. McCants attended Tennessee State University, Nashville, before going to Meharry Medical College, also in Nashville. He completed his internship, residency and fellowship at the University of Louisville. He returned to Louisville after a stint at Atlanta, Georgias Piedmont Hospital, where he was director of cardiac transplantation.

We know that this leadership model requires investing in passionate people to continue the success of our heart failure program and to move this health equity initiative forward, Cox said. We are committed to success and will do what is needed so that everyone has access to the health care they need.

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Norton Healthcare names acting executive director of Norton Healthcare Institute for Health Equity - Norton Healthcare