Growing Inclination toward Healthy Lifestyle Pushing Growth of Pea Fiber Market – TMR Research Blog

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With increased awareness about the importance of good health among people of all age groups, there is rise in demand for healthy food products. Pea fiber has gained traction among a wide range of population due to the health benefits it offers. Increasing use of pea fiber as a nutritious food additive is projected to fuel the global pea fiber market during upcoming period.

Increased Awareness about Pea Fibers Health Benefits Spurring Demand

Pea fiber is rich in many nutrients and proteins. In addition, it is a cholesterol free food additive. Many studies have highlighted that pea fiber can play significant role in protecting individuals from numerous chronic diseases such as cancer and heart disease. This factor demonstrates the prominent avenues for the growth of the global pea fiber market.

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Digestion process is important part of an individuals health. Pea fiber helps in increasing the number of good bacteria in the intestine of an individual. This increased number of bacteria further helps in digestion process, thereby improves overall health of an individual. As a result, it is included on larger extent in manufacturing of many food products. Bread, pasta, biscuits, and nutrition bars are some of the products in which pea fiber is used.

Players active in the global pea fiber market should focus on improving their sales by offering innovative products. They can consider advancing products as per the requirement of end-users. Pea fiber is used in a wide range of industries. Its increased use in pharmaceutical industry as well as in dietary supplements signify future growth avenues for players in the global pea fiber market. While pea fiber is popular for use in humans, it is also gaining traction in pet fed and animal food industry. Growing inclination toward using healthy food products for pets among pet lovers is projected to offer prominent opportunities for the growth of the global pea fiber market.

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As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.View all posts by Rohit Bhisey

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Growing Inclination toward Healthy Lifestyle Pushing Growth of Pea Fiber Market - TMR Research Blog

Healthy living at home to ward off coronavirus – Health24

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Even if you're stuck at home waiting for the coronavirus all clear, you can still keep a healthy lifestyle.

"Prevention is key in limiting the spread of coronavirus, and with more people working remotely or limiting their exposure to crowds, it's important to maintain healthy habits at home," said Dr Eduardo Sanchez, chief medical officer for prevention at the American Heart Association (AHA).

"Wash your hands often and stay home when you feel sick, but don't disregard your physical activity and healthy eating habits," he continued in an association news release. "These are the foundation to maintaining and improving your health."

Here are some tips for staying healthy at home:

While the overall risk of getting seriously ill from the new coronavirus right now may be low, the AHA said that people with heart disease and people who survived a stroke are among those who need to be extra cautious. They have a higher risk of complications from the coronavirus.

In addition, every person is advised to remember to wash your hands often with soap and water; cover your cough or sneeze with a tissue and throw the tissue out; stay home if you're sick; avoid touching surfaces when out and about; try not to touch your face; and avoid people who appear sick.

READ |How to DIY a circuit training workout at home

READ |13 best bodyweight leg exercises you can do anywhere

READ |A lack of sleep affects your immune system - here's how quality sleep can help you fight the coronavirus

Image credit: iStock

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Healthy living at home to ward off coronavirus - Health24

Obesity and stigma: A woman’s journey to a healthy lifestyle – The New Times

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It all started when she had just given birth to her second child. Her weight began to escalate and as a result, she began experiencing chronic back problems.

I found difficulty in even small things like bathing. The doctors said that obesity was the sole cause and advised me to lose weight, Specioza Uwamariya shares.

Just as she was beginning to shed off the weight, her husband passed, on and this further deteriorated the condition. The fluctuating weight soon made it difficult for her to do anything by herself.

When my husband passed in 2014, life lost meaning and I piled on weight quickly. I lost out on self-confidence, felt stressed and ignored by the people around me.Before I knew it, I was weighing 179kgs.

Specioza Uwamariya is currently on a weight loss journey to live a healthier life.

At this point I just decided to wait for death because even doctors had recommended I travel abroad for treatment, which I couldnt afford. All I did was stay indoors since merely walking to the compound also a problem for me, she says.

Finding help

Then, a video by Isimbi TV circulated on social media about her condition. Slim n Fit, a health and fitness programme for women struggling with obesity, reached out to her, upon learning of her condition and offered to assist her lose weight and give her hope for a better health.

Since joining the third season of the 90-day-challenge that ends on March 28, Uwamariya has lost over 10kgs in 10 weeks, currently weighing 164kgs.

At the end of the challenge, the programme awards the biggest loser, as a way to motivate them.

Participants are required to go to the gym on a daily basis and also have a nutrition coach who guides them on the proper food diet, to aid them in their weight loss.

Florence Uwamwezi, the founder of Slim n Fit (middle), with some of the participants.

For me, dedication and positivity are key. My weight loss journey is becoming simpler by the day, ever since this programme taught me to love my body, eat healthy and exercise since weight loss and exercise go hand in hand.

Right now Im working hard to prove everyone that had given up on me, wrong and live healthy to raise my children, she says.

For Jean Claude Ntawurungo, their aerobics coach, some of the exercises that they are trained help with relieving stress, one of the biggest contributor to obesity.

Dieting without exercising cannot yield tangible results, so we work on mindset, and get them to enjoy exercise, he says.

Dealing with stigma

Besides difficulty in mobility, the 52-year-old adds that she suffered venous insufficiency (improper functioning of the vein valves in the leg, causing swelling and skin changes) and faced stigma from almost everybody around her.

I was never invited to weddings because people thought I would break their chairs, and I became the laughing-stock of people who saw me. Children would scream in shock and cabs often refused to transport me because I would cause their cars to break down. My family abandoned me and waited for death to bring flowers to my grave, people made me feel like I was not human, Uwamariya says.

Like her, many women dealing with obesity are perceived as lazy, gluttonous, lacking self-discipline by society, which leaves them vulnerable to stigma and discrimination, and does nothing in the fight against it.

Marie-Justine Uwizeye, 52, has been participating in Slim n Fits 90-days-challenge for the third time in a row and now weighs 120kgs.

Her determination was stirred by paralysis caused by obesity, having weighed 158kgs.

I wouldnt even climb the stairs and with stigma all around us, we suffer low self-esteem that you begin to isolate yourself from public events, but once you acknowledge that the body needs a turn around, it becomes easy to start the journey. At my age, it never occurred to me that I could actually lose weight and live normally, but Im currently one of the best runners they have here, she says.

Doris Uwiragiye, another member who has gone from 171kgs to 158kgs believes that obesity is caused by many factors that include biological, genetic and environmental, that critically contribute to the condition.

We need encouragement and not humiliation, because obesity is like any other health condition that needs attention, she says.

Florence Uwamwezi, the founder of Slim n Fit says weight stigma is a public health problem that undermines social rights and is a major stumbling block in the fight against obesity.

We are all wonderfully created and so the idea that obese people lack in self-discipline and personal responsibility is wrong. Rwandans should strive to eliminate this culture and consider obese people as human beings worthy of their rights and attention, she says.

She adds that she has been working to have more partners on board, to enable the programme reach out to as many women dealing with obesity.

We have coaches, nutritionists and a fully-fledged gym that are all essential to their weight loss journey but due the expenses, its hard to reach out to as many women as we can. We are hoping to have more partners and open the gym to the public so that the revenue generated can go to helping these women fight for a healthy life, Uwamwezi says.

editor@newtimesrwanda.com

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Obesity and stigma: A woman's journey to a healthy lifestyle - The New Times

Third Couch to 5K event begins Aug. 23 | Health – Tullahoma News and Guardian

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The citys Get Fit! Tullahoma Committee has partnered with the Mach Tenn Running Club for the third annual Couch to 5K (C25K) challenge, which begins Aug. 23.

This group training and exercise program does not require any running experience, according to organizers. It is designed to encourage, motivate and challenge the individual to compete with his or her peers.

Those who sign up for the challenge will meet at Frazier McEwen Park each Tuesday at 6 p.m. beginning Aug. 23 with the goal of running the Jack Dash 5K on Oct. 24 in Lynchburg,

No prior running experience required. Runners are asked to pay the $25 entry fee for the 3.1 mile Jack Dash, which is the goal of the program.

According to the Robert Woods Johnson Foundation County Health Rankings, Coffee County is ranked 72nd out of 95 counties in the percentage of adults who report a Body Mass Index (BMI) of 30 or more. The U.S. average is 28 percent, compared to Coffee County at 35.6 percent.

This is an alarming statistic, and what the Get Fit! Tullahoma initiative is trying to reverse, said Tullahoma Parks and Recreation Department Director Frances Samples. There are many people in our community working to make us healthier. The Mach Tenn Running Club is just one example.

This is a life-changing program Tullahoma Parks and Recreation is making available to many people in partnership with the Mach Tenn Running Club.

Diabetes impacts many people in Coffee County and it is not a change people can live with, but this event is to encourage people to take the first steps toward a healthier lifestyle.

This is going to be a fun adventure and a thrill to complete the Jack Dash. said C25K program director Kim Childress. We are excited that Get Fit! Tullahoma has partnered and challenges each runner to finish the Jack Dash 5k on Oct. 24.

The C25K is only a part of a healthy lifestyle, but we believe if you complete the challenge, you will be a different person than you were before.

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Third Couch to 5K event begins Aug. 23 | Health - Tullahoma News and Guardian

Keep a healthy lifestyle to ward off coronavirus stress – Gulf Times

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Positivity is a power that can help people in their fight against all sorts of odds in life. Stress itself is a disease that needs cure and consideration. In order to cope with harsh realities or other diseases, stress is the last thing one would like to carry.The current outbreak of coronavirus is getting alarmingly global. Some people are getting over conscious more than being cautious. Though the pandemic is contagious and real, panic and stress would only make things worse for everyone.Evridiki Iliaki is a certified coaching/wellness psychologist. She is head of leadership, learning and development with Elite Consulting LLC. Coming from Greece, and having studied and researched counselling psychology for many years in the United Kingdom, she is a certified life and business coach with close to 20 years of experience.Taking the reins of How Women Work (HWW) in 2015 after the groups founder Caroline Zeitler left Qatar for good, Illiaki has not only put this content driven and engaging initiative back on track, she has constantly been expanding its vision. HWW primarily was a group formed in 2009 to support women, find work, grow and succeed in Qatar.The life coach, like other people, is really concerned about the unusual global breakout. She, however, has some positive notes to share with those who struggle with stress and anxiety related to coronavirus concerns and fears.The psychology coach lays emphasis on the need to cope with the stress and to keep the immune system strong. The most important thing is to keep your immune system strong. The stress and anxiety affect the immunity badly. It is, therefore, necessary for us to be stress-free to have the strength to counter the virus spread.Iliaki has been using Zoom, mobile app, to keep people updated and to guide them on how to be calm. I have been sharing different material for the people to be able to cope with the mental stress and keep their calm. It is very important. People need to pray because that gives positive energy. Try to de-stress the people around you like children and aging people.The expert underlines the necessity of have a healthy lifestyle. Keep a healthy, mindful lifestyle, eat healthy, sleep well, do any exercise you love, such as yoga or walking. Breathe deep and slow, be in gratitude mode and keep positive. This lifestyle will keep your happy hormones up and will keep your immune system strong.Iliaki feels the freedom of movement and social interaction through digital platforms also helps in dealing with stress and anxiety. Observe yourself, if you feel melancholic and you are stuck at home, communicate and open your heart to people that love you and will support you. It can be a great time to create a new wellness self-care regime, take long baths, read a book, watch an uplifting movie or documentary.The psychologist also highlights the importance of knowing the facts about the disease. Knowledge is power. Know the facts right. Limit your time on social media browsing and TV news, right now we are bombarded with too many information and that brings the stress levels up. Get informed only from reliable sources like for example the Ministry of Health and other authorities in Qatar. Follow all the instructions given to you by the authorities. There are some wonderful steps that the government has been taking not only to take care of health issues but also the financial issues of the citizens and residents.In Qatar, we have the best healthcare system and access to the needed facilities. Be calm and relaxed and continue being productive and mindfully positive.To talk to the specialist please call: 50579078, or e-mail at [emailprotected]

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Huami : Technology Announces Official Partnership with Chinese Athletics Team – Marketscreener.com

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SHENZHEN, China, March 26, 2020 /PRNewswire/ --Huami (NYSE: HMI) signed a formal cooperation agreement with Chinese Athletics Association. Whilst the agreement marks an official partnership with the Chinese Athletics Team and Chinese Athletics Association in smart wearable industry. The two sides are teaming up to develop Chinese sports by leveraging brand, market, R&D, and big data of smart wearable devices from Huami.

"The official partnership will promote the sports spirit and healthy lifestyle to the whole society, which also has a positive impact on building a leading sports nation," said Yu Hongchen, the Vice President of Chinese Athletics Association.

The partnership shall continue until 2025. During the period, the two sides will be in a joint effort to contribute to the Tokyo 2020 Olympic Games, Paris 2024 Olympic Games, 2021 World Athletics Championships, 2022 Asian Games, and 2023 World Athletics Championships.In addition, Huami will also participate in the operation and service of the Chinese Athletics Association.

According to the agreement, Huami owns exclusive rights granted by Chinese Athletics Association in the fields of smart wearables (smart wrist bands, smartwatches, smart earphones, smart glasses) and smart phones. Huami Amazfit Stratos 3 smartwatch and Amazfit PowerBuds earphones will be included in the first batch of "Chinese Athletics Team Officially Recommended Smart Wearable Products".

The two sides plan to set up a joint laboratory for track and field with the goal of healthy lifestyle. Based on Huami smart wearable devices, the laboratory will study the massive data of professional Chinese athletes and sports enthusiasts through intelligent algorithm and big data analysis technology. There will be professional research reports and industry standards to guide people on how to get healthier and become moreeffective atathletic training.

Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology.Since its inception in 2013, Huami has established a global healthcare ecosystem, including smart wrist bands, smartwatches, sport earphones, smart treadmill, weight scale and related sports gear.Huami's self-owned brand Amazfit overseas has entered 70 more markets, includingthe United States, Germany, Japan, etc. As of August 2019, Huami has sold more than 100 million smart devices.

Besides, Huami currently enjoys extensive sports and health data. In terms of technology and innovation, Huami also has abundant experience. Meanwhile, Huami has numerous channels and strategic partnerships worldwide. In the field of sports and fitness, Huami has successively acquired core assets of Zepp International Limited, a leading multi-sport sensor technology company and the core assets of Physical Enterprises Inc. ("PEI"), previously controlled by the Adidas Group, which contribute Huami to maintaining the leading edge in technology and products.

SOURCE Huami

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March named as Nutrition Month | Health – The Oakland Press

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Michigan residents are asked to choose nutritious foods and get enough physical activity as part of National Nutrition Month.

March was declared Nutrition Month by Gov. Gretchen Whitmer. Each March, the Academy of Nutrition and Dietetics focuses attention on healthy eating through National Nutrition Month. This years theme is Eat Right, Bite by Bite, and promotes eating a variety of nutritious foods each day, planning and creating healthy meals each week and the benefits of consulting a registered dietitian nutritionist.

Good nutrition is an important part of leading a healthy lifestyle, said Dr. Joneigh Khaldun, chief medical executive and chief deputy for health at MDHHS. Combined with physical activity, diet can help people reach and maintain a healthy weight, reduce their risk of chronic diseases and improve their overall health.

Unhealthy eating habits have contributed to the obesity epidemic in the United States in about one-third of adults and about 17 percent of children and adolescents aged 2 to 19. Even for people at a healthy weight, a poor diet is associated with health risks like heart disease, hypertension, type 2 diabetes, osteoporosis and certain types of cancer.

Dietitian nutritionists can provide recipe ideas, cooking tips and other advice for issues like cooking dinner or meal preparation for picky eaters.

Michigan residents are urged to follow these tips throughout Nutrition Month and the rest of the year:

Eat a variety of nutritious foods each day by including healthy food from all food groups and hydrate with water instead of sugary drinks.

Read food labels to find out more about the foods you eat.

Plan meals each week by choosing healthy recipes to make and using a grocery list to shop for healthy foods.

Learn skills to create meals and reduce food waste by turning food waste into meals.

For more information about healthy eating and lifestyle, visit eatright.org.

To learn more about WIC or to find an agency near you, call 211 or visit michigan.gov/WIC.

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March named as Nutrition Month | Health - The Oakland Press

Lifestyle: The Health & Wellness Connection – Chicago Defender

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The word lifestyle refers to the way you live. A healthy lifestyle is a way of living that helps you prevent illness and improve wellness. They are in your control and you may be able to reduce your risk of many significant health problems. Adopting healthier lifestyle choices can prevent or control many of the nations leading causes of death. Many of these deaths are attributed to smoking, physical INACTIVITY, poor diet (which leads to high blood pressure, high cholesterol, Type II Diabetes, and heart disease) or alcohol abuse.

Healthy lifestyle choices should be made within the context of individual and biological factors, and your home and work environments. You are an individual and need an individualized plan of action to achieve your health and fitness goals.

When you define wellness, your definition will reflect your personal experiences and perspectives. For example, exercising to be free of disease and crippling conditions, or substituting water for sweetened beverages to keep from gaining weight. To have a more positive viewpoint, contemporary approaches to wellness focuses on balancing the many aspects, or dimensions, of life to promote health. Outcomes may be similar, but the mindset should be about pursuing better health rather than avoiding illness. That brings us back to a lifestyle choice. Remember; a lifestyle choice is a personal and conscious decision to perform a behavior that may increase or decrease the risk of injury or disease.

Choices bring about behavior change and consistency. Life happens, stress comes and goes, and you can get off schedule. When we choose to live a healthy lifestyle, we learn to accept changes and adapt. You learn to enjoy life when you are on vacation because you have developed the habits to live a healthy lifestyle no matter where you are. Fitness and wellness are more than the way you look or the food you eat. They are about:

There is strong evidence to suggest that it is never too late for healthy lifestyle choices to affect your physical, emotional, and mental health positively. Wellness is not an all-or-nothing situation but rather, is dynamic and changing. At any time, you may find some parts to be more evident than others in your life. By adopting healthy behaviors, you can have greater balance and, therefore, a greater sense of well-being and health. Health and Wellness are both lifestyle choices.

-Shera Strange, Contributing Writer

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Lifestyle: The Health & Wellness Connection - Chicago Defender

The 5 best and worst states for retirement: Where to spend (or not spend) your golden years – cleveland.com

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Do you plan to "retire in place" and stay in your current area, or are you interested in retiring in a different state? In either case, you may want to consult an annual study by WalletHub if retirement is imminent.

The study ranked all 50 states using 41 statistical metrics that were weighted and grouped into three major categories important to retirees: affordability, quality of life, and healthcare. You may be surprised at some of the states in both the best and worst categories. Let's start with the top five.

1. Florida You knew it had to be high on the list, didn't you? In terms of affordability, Florida came second, dropping from last year's first place and replaced by Alabama as the most affordable state. Florida also placed fifth in terms of quality of life, overcoming its 26th-ranked healthcare rating.

2. Colorado Rising from last year's third place overall, Colorado ranked fourth in healthcare while its quality of life came in fourth place, Affordability in the Centennial State jumped from 26thplace last year to seventeenth in 2020.

3. New Hampshire Not typically thought of as a retirement destination, New Hampshire has decent rankings across the board (sixth in healthcare, fourth in quality of life and 27thin affordability).

4. Utah Leaping into the top five retirement destinations from its sixth-place spot in 2019, Utah is the fifteenth most affordable state. It also placed seventeenth for healthcare, and eighteenth for quality of life.

5. Wyoming Another new entry in the five best states to retire, Wyoming wins its spot by ranking well for affordability (eleventh). Its quality of life and healthcare are also above average (twelfth and 33rd, respectively).

The next five desirable retirement states are, in order, Delaware, Virginia (losing its fifth-place ranking from 2019), Wisconsin, Idaho, and Iowa. Minnesota missed the top ten despite having number one rankings in both quality of life and healthcare, due to a dismal affordability ranking (46th), coming in sixteenth place overall. Let the freeRetirement Planner by MoneyTipshelp you calculate when you can retire without jeopardizing your lifestyle.

What about the five states with the worst rankings? In descending order, they are:

46. West Virginia While the Mountain State ranks above average in affordability (nineteenth), its overall score is pulled down by poor quality of life (fortieth) and the worst healthcare in the country (fiftieth).

47. New Jersey The Garden State is 23rdin healthcare and ranks below average in both quality of life and affordability at 31stand 48th, respectively.

48. Rhode Island Healthcare dropped seven places to 25thfrom last year's ranking, while quality of life and affordability remain poor at 38thand 47thplace, respectively.

49. New Mexico The Land of Enchantment has low scores in every category, coming in 37thfor affordability, 38thfor healthcare, and 45thfor quality of life.

50. Kentucky Kentucky ranks 48thin healthcare, 46thin quality of life and only 32ndin affordability, earning the Bluegrass State WalletHub's least desirable retirement state ranking for the third year in a row.

Was your state not mentioned? Check the fullstudy resultsfor further details on your state's rankings and a breakdown of all the statistical metrics and weightings.

Of course, each state has areas that don't fit the rest of the state profile.Individual citieswere ranked in a 2019 WalletHub study, with the inclusion of an "Activities" ranking and, while the results are similar, some differences emerge at the local level. For example, Louisiana fares poorly in the state rankings, but New Orleans ranks high in the city rankings (probably because, as you might expect, New Orleans ranks high for activities).

While the study is a useful baseline, it doesn't mean everyone should converge on Florida or flee Kentucky in his or her retirement years. Find an area that makes you happy and gives you a fulfilling and healthy lifestyle just know where the strong and weak points are in your chosen retirement state.

Remember that your credit score also influences how attractive a place may be to live.Some statesare more tolerable than others for consumers with bad credit. You can check your credit score and read your credit report for free within minutes byjoining MoneyTips.

This article was provided by our partners atmoneytips.com.

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How this Bengaluru-based startup blends AI and nutraceuticals to give consumers a healthy choice – YourStory

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Coming from a sports background, friends Abhimanyu Rishi (38) and Kusum Bhandari (42) are strong believers in natural health care.

Their startup, Bhookha Haathi, was born out of a realisation that there were no true 100 percent natural products among the existing health solutions available in India. These entrepreneurs primary aim was to help people replace unhealthy and harmful chewing products.

Founders Kusum Bhandari and Abhimanyu Rishi

Bengaluru-based Bhookha Haathi was thus founded by the duo in 2018, with the vision of creating products that would help people do away with the widespread vice of tobacco-chewing.

Says Abhimanyu,

Apart from natural mouth refreshers, Bhookha Haathi, at present, offers a range of health foods that, according to the founders, not only cures many long-term and hereditary diseases but also, resolves a range of nutritional deficiencies with no side-effects.

The startup claims to have pioneered a nutraceutical-tech domain powered by its proprietary AI software. With this technology capability, Bhookha Haathi also provides subscription-based, personalised health solutions at an affordable cost to consumers who wish to substitute or replace their dependencies on expensive, strong, processed, and chemical-based products.

Its offerings are 100 percent natural compositions based on dried fruits, nuts, herbs, spices, seeds, grains, and honey, among other whole and natural ingredients.

Abhimanyu and Kusum recount that they met each other through a common acquaintance and, over a few cups of coffee, ended up sharing their thoughts on the need for affordable nutraceutical solutions.

Abhimanyu has held various management, leadership, and strategic positions during his stints at Snapdeal, Tastykhana, and Styletag over two decades. Kusum, on the other hand, has over 18 years of experience. She has previously worked in various leadership and strategic-level positions at Images Bazaar, Triton Communications, and the Sahara Group.

Today, including the founders, Bhookha Haathi is a 15-strong team.

We believe that a healthy lifestyle starts with selecting healthy food. We are constantly thinking of our consumers and looking for innovative ways, to help them make healthier food through alternative food products. Bhookha Haathi takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome, and tasty choices as an alternative to the nutrient-deficient ingredients in the average daily diet, explains Kusum.

The startups products include dry-fruit mouth refreshers, a dry-fruit health-booster starter pack (natural, daily health boosters for sports, fitness, and health enthusiasts), and pro-health booster packs (for gym, yoga, and bicycling experts). The range is priced between Rs 199 and Rs 399 per 100 gms.

Adds Kusum,

Consumers also have a range of speciality honey to choose from, which can serve as a healthy replacement for the sugars used in beverages and for other daily consumption.

Sourced directly from farmers and producers, our range of proprietary health food products celebrate pure, powerful, healing, and health-promoting ingredients which are 100 percent natural and organic without any preservatives, added colours, or artificial flavours, shares Abhimanyu.

The startups personalised subscription plans for medications involve plans that are set based on the lifestyle the customer follows. The customers can get these services by signing up on its website.

Its AI works between profiling and the current medication patterns and it suggests a nutraceutical package which includes nutraceutical products based on subscription.

The plans are priced between Rs 4,999 and Rs 19,999 per annum, depending on the ailment, tests conducted by its AI software and frequency of treatment.

According to the founders, the health food products are sold to customers through chemists, retailers, and panwalas across north and east Bengaluru, some parts of Mumbai, and Hyderabad. Its personalised subscription plans are available to consumers across the country.

Some of Bhookha Haathis repeat B2B partners are Easy Day and Natures Basket, apart from enterprise and individual partners like yoga centres, gym trainers, and medical practitioners. It is also selling its products on online platforms such as Amazon and Flipkart.

According to research on global markets, the nutraceuticals segment was valued at Rs 26,000 crore in 2017 and is expected to reach Rs 80,000 crore by 2023 at a CAGR of 17 percent.

Says Kusum,

She adds that 70 percent of its customers, currently numbering around 25,000, are in the age group of 25-45.

"We have generated 4,000 pre-sales orders from the US market and are expected to reach 30,000 by the end of our pre-sales campaign in January 2020. We also have aggressive plans and strategies to expand to other international markets," says Abhimanyu.

Bootstrapped so far, the company has plans to raise funds in the coming months to scale up its operations, expand its customer base, and advance its proprietary AI technology.

It has plans to automate the AI technology to an API-based system that its partners can lease for a minimal cost to enhance their consumers health experiences.

(Edited by Athirupa Geetha Manichandar)

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How this Bengaluru-based startup blends AI and nutraceuticals to give consumers a healthy choice - YourStory

5 Simple Habits to Adopt in Your Daily Routine for a Healthy Lifestyle – Newswire

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Despite how busy your life is, you must always remeber to take care of yourself. Here are 5 simple habits for a healthy lifestyle.

(Newswire.net -- February 18, 2020) -- The busier life gets, the harder it becomes to apply habits into your life that are healthier but a bit more arduous. However, starting anything with baby steps is the first and most effective method to succeed in a seemingly difficult task. Remember, you wont have a busy routine if your body does not support it. So here are 5 insignificant but efficient habits that you can get used to easily.

1. Hydration is The Solution!

It is mind-blowing how much of the body's performance decreases when it does not receive the water it needs. If you ask 5 different people, you will realize that the amount of water that different people drink or claim to need is different. Nonetheless, a grown-up adult should drink at least 8 glasses of water a day. What solution is being offered?

Well, starting with carrying a bottle of water when going out would be nice. We especially forget how thirsty we are when were out, busy with our own stuff. Dont forget about the fact that dehydration may lead to headache, very yellow pee (which is a very threatening sign), not peeing very much (which again is a red alarm because the body is having a difficulty condensing all the waste into the little amount of water in your yellow goo-like pee), dry skin, and many more. Last warning: consuming any fluid other than water is not hydration. Sorry but cheating on this one is impossible.

2. Be a Healthy Owl!

It is not uncommon for many people to stay awake until their eyes are no longer able to subscribe to their nocturnal activities and they finally drift off in front of whatever they were so busy staring at! It appears changing that specific habit is neither likely nor durable. But staying awake is not the problem here. It is how we reveal our darkest side of ourselves by preying on whatever we see that is consumable through that magic white door, the fridge!

It is pretty obvious that we all have experienced how much that moment where we have finished eating all those sugary and greasy delicious food in the fridge in the middle of the night and all we can feel is the regret that comes afterwards. Why not make it the habit of starting your day with the best honey brand in the world. (We recommend Nature Nates Raw Honey as it is a valuable purchase to begin your day.)

This particular craving cannot be prevented in many people, so this is for all the tired tigers out there: If youre a night owl or a bat or basically a creature that performs the best at night, try to tear apart the healthier food in the fridge. If you want to eat something yummy during the night without facing severe consequences, try to opt for low-key foods like some hummus with broccoli or a chicken salad without the chicken, so basically a salad! You will have ended your craving and you wont be feeling horrible about yourself the very next day. As alien as this idea sounds, I highly recommend you give it a try.

3. The 20-20 Rule

Legend has it that staring at anything that projects blue light (which is basically every gadget that you use) is not so friendly to your eyes (whaaaat??!) Now, since we cannot do anything about preventing the blue light from slowly drying our eyes away, we can do something to lessen the pain and the eye-doctor appointments.

The 20-20 rule says: When you have started at something for 20 minutes, stop what youre doing and stare to a spot as far from you as possible for 20 seconds. Your eyes are frankly one of the most delicate parts of the human body. Ignoring the obvious symptoms that are shouted at you by the two balls attached to your brain will only end up with painful and strenuous treatments. Prevention is always better than the cure. Lets go over it one more time, shall we? Stare at the farthest spot for 20 seconds after staring at a gadget for 20 minutes. A weird but friendly bonus: try to blink their eyes! Your eyes need hydration too.

4. NO PHONES BEFORE BED!

Oh my my isnt this the hardest thing to do! But after the upcoming justification, you will understand the root to some of your problems.

Lets paint a picture. You go to bed. Youre ready to catch up with your friends and of course, your favorite celebrities or TV shows. It is a natural feeling if you feel left out from all the fun. Maybe even you can start having your own existential crisis: Am I just designed to work? Is this all Im bound to do? Dont I deserve to have fun? Aaaaand blah blah blah. You know how it goes. The problem here is when you start to experience those emotions, you get anxious or depressed. You start to grant access negative and unnecessary thoughts into your mind, which will then result in insomnia and even depression. Some say your brain dreams and processes your most recent thoughts after you sleep. The key is to ask yourself: Is this really what you want to echo back and forth in your brain when youre just trying to wake up with a positive the next morning?

5. Dont go grocery shopping when youre hungry!

It is evident that you desire the unhealthiest material when youre hungry, such as sugar or carbs. Consequently, when you go grocery shopping, you buy what you want to eat at that moment which results in a nutritionally inefficient fridge for the next few days. It is only natural that one might act this way. On the other hand, certain things can be done to prevent this disaster, and one of them is buying food with a full stomach, so you can consider your bodys needs in a more precise way. So next time you feel hungry with an empty fridge, try eating something from your fridge that you wouldnt normally eat. Youll also be cleaning out your fridge for the food youre about to introduce to your food bank!

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5 Simple Habits to Adopt in Your Daily Routine for a Healthy Lifestyle - Newswire

Healthy Lifestyle: Medical Information, Symptoms, & Taboo …

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Youve probably heard of the old Chinese curse that Bobby Kennedy spoke about in a speech May you live in interesting times. And right now is a very interesting time, especially when it comes to our nations health. Consider that:

Now something else you should know about that old Chinese curse its fake news. Theres no known record of the phrase in history. Ah, fake news. Thats a term that warrants its own discussion, but we digress.

Misinformation is a serious problem when it comes to health and lifestyle advice. But a specific side is what you wont see us pushing on this website. Healthy Lifestyle is non-partisan, and in our stories we work to include all points of view and present all sides of the important issues, no matter how taboo or silly. We want our readers to see various sides of opinions and not just one side.

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The best online communities thrive on the input of their members. We care about real stories that show the everyday realities and choices Americans make about their healthcare. If you have a story to tell, wed love to hear it visit http://www.HealthyLifestyle.org/story/.

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Healthy Lifestyle: Medical Information, Symptoms, & Taboo ...