At HostingCon 2010, I joined (Curtis) R. Curtis, Nick Longo and Matt Balleck on a panel to discuss how hosters and entrepreneurs can optimize social media for branding, traffic and sales. When you start talking “social media,” you’re almost guaranteed a great turnout, and this session was no exception. The standing room-only crowd asked some great questions of the panel, and despite my blog audience-selected attire, many flagged me down to keep the conversation going.
The session allotted each presenter a few minutes to share some best practices from their experience with Twitter, Facebook and YouTube before the floor was opened to questions. Nick Longo led off with an excellent rundown of Rackspace’s high-level Twitter strategy. He discussed how the company approaches social media and the paramount importance of engaging employees and personal networks to connect with people to share a value-rich message. His personal strategy when it comes to posting on Twitter is to load the channel with value for his audience … even when that value isn’t directly related to his company. By focusing on his audience’s interests and injecting business content only where relevant, he’s built a fantastic following.
vidiSEO‘s Matt Ballek, stepped up to the microphone next and brought the thunder by sharing some much-appreciated tips about how businesses can optimize their YouTube videos. If pictures are worth a thousand words, his “YouTube Video SEO – How to Optimize Your YouTube Video” interactive presentation is probably worth a few million, so I’d highly recommend you check it out to learn about the four pillars of optimizing your videos.
Following those future Hall of Famers, the pressure was on when I stepped up to the podium. Luckily, my presentation didn’t turn out to be a “Casey at the Bat” situation. I shared some of our social media successes with the crowd by explaining how and why #showmemyserver, the #500Club and The Planet Server Challenge worked as well as they did. If you’ve been around the neighborhood here for a while, you’re well versed with those campaigns, and if you’re unfamiliar, scroll down to the last paragraph to learn how you can earn the chance watch a video of my presentation. In the meantime, take a look at the slides we covered:
(Curtis) R. Curtis batted cleanup on the panel by sharing a few tips and tricks for businesses on Facebook. He touched on the fact that “personal” nature of the medium makes it tough to sell to users, but that shouldn’t dissuade businesses and entrepreneurs from building qualitative connections with customers by allowing them to connect and interact with the company and each other.
Given my presentation’s focus on user engagement, it seems only fitting that this blog have an opportunity for you to earn a bonus by becoming a part of the conversation. Leave a comment below with a few “words of wisdom” you’ve gleaned from your experience with social media, and I’ll email you a link to a video of my presentation. Along with my brilliant speech delivery, you’ll get a peek at “the hipster look.”
What else could you want?
-Kevin







Why Susie sells seashells by the seashore: implicit egotism and major life decisions.

A major issue in human genomics over the past few years has been the case of the 
Christopher Nolan’s Inception is a film about a time when we have the power to enter into each other’s dreams, and actively steer the dream’s course to implant an idea in the dreamer.
once told me “We pretty much get our mistakes out of the way in the first five minutes”, there’s little to say. There’s plenty to say with the Armageddon clip I chose — which was the first 40 seconds of the movie. The opening of Armageddon purports to show what is called the K/T Event — the asteroid or comet impact 65 million years ago that caused most of life on Earth, including the dinosaurs, to meet extinction.
This week I’m on the 
I have put up a few
No surprise that I’m in the Central/South Asian cluster. But what may surprise you is that I’m not in the South Asian cluster, I’m in the Central Asian cluster. In the Central Asian cluster are Uyghurs and Hazaras. These are two hybrid populations, a mixture of West and East Eurasian elements. The Uyghurs are likely the outcome of a process of admixture between the Iranian and Tocharian Indo-European populations of the cities of the Tarim basin, and later Turkic speaking settlers who arrived in the wake of the expansion and later collapse of the first Uyghur Empire (the historical connection between the current Uyghurs and ancient Uyghurs is tenuous at best, and complicated). The Hazaras are a more recent population, likely emerging as the product of intermarriages between Mongol soldiers who arrived in the 13th century, and indigenous women, Persians, Turks, and assorted Indo-Iranian groups between the Zagros and Khyber Pass. It is somewhat ironic that I’m on the edge of the Hazara cluster since they are almost certainly in part descended from Genghis Khan’s family, and my own surname is Khan. But I know that my Y chromosomal lineage is R1a1, very common across Central and Southern Eurasia, and not a Mongolian one at all.
Zoom! Now we’ve constrained the input data set to the Central/South Asian groups. First, look at the Kalash. They’re strange, which is no surprise, they’re an inbred mountain group in Pakistan who have not adopted Islam. The Pakistani Taliban looks to be 
Of course anyone who knows Bengalis won’t be totally surprised by an East Asian component to their ancestry. To the left are head shots of the two women who have dominated Bangladeshi politics for the past two decades, Khaleda Zia and Sheik Hasina. They’re both Bengalis, but they do look different, and I know many people who look like one or the other (or a combination). My family is from one of most easternmost districts of Bengali, next to 

Listen, people of Earth: Everything’s going to be fine. All we have to do is survive another century or two without self-destructing as a species. Then we’ll get off this rock, spread throughout space, and everything will be all right.
P is not equal to NP. Seems simple enough. But if it’s true, it could be the answer to a problem computer scientists have wrestled for decades.