Reality show drive-by: Married to Medicine

Meet two perfectly nice and accomplished female doctors... and a clique of materialistic reality TV crazies

Bravo's newest offering, Married to Medicine, may not be worth watching week in and week out. But it is worth taking a few moments to mull over... at least after the glittery gem-toned enamel that Sunday's premiere was coated in stops blinding your eyes.

As bizarre as the longevity of this trend might seem, we're still in a white-hot cultural moment for shows about glamorous women enjoying lives of luxury thanks to their successful husbands. (See: The Real Housewives franchise, Basketball Wives, Love & Hip Hop, etc.) The grueling year-round schedule of Housewivesin particularkeeps Bravo viewers tethered to their TVs as the cameras hop from gaggles of shiny-haired women in Atlanta to New York to Miami to New Jersey to Orange County to Beverly Hills and back again. So it's little surprise that Andy Cohen and his Bravo minions would seek a way to tap further into this zeitgeist while angling for a new and interesting twist. Enter Married to Medicine's group of female black doctors and wives, both white and black, of doctors.

SEE MORE: Was the Iraq War a huge coup for liberalism?

Wait, what?

Black female doctors don't seem like the obvious target for a network like Bravo, which trades primarily in fake-tanned, forty-something women yanking out each others' hair extensions and throwing glasses of chardonnay at poolside gatherings. And that's exactly why the announcement of Married to Medicine triggered some upset, particularly in the black medical community. Students at Howard University even went so far as to set up a petition on Change.org asking the network to cancel the program "for the sake of integrity and character of black female physicians." As they point out in the petition, commercials for the show look to associate "black females in medicine with materialism, "cat fights," and unprofessionalism."

SEE MORE: Will the GOP nominee support gay marriage in 2016?

Clearly, the petition went unnoticed by Bravo. And if last night's premiere episode of Married to Medicine is any indication, cat fights and unprofessionalismare the name of the game with this group which includes relatively few actual black female doctors.

The series opens with a birthday party at self-described "Queen Bee" Mariah's house, where we meet fellow cast members Toya, Kari, and the all-out lunatic of the bunch, Quad. None of them are doctors. Instead, their husbands are successful doctors. And it appears from their bios that their time is filled managing their households, doing charity work, and planning parties.Remember, after all, that this is a Bravo show, so the majority of interactions (read: fights) between the women need to take place at each other's events (read: shoe launch party, child's birthday party, etc.). Meanwhile, the two actual female doctors of the group, Dr. Simone Whitford and Dr. Jackie Walters (both OB/GYNs), come across as levelheaded and self-aware. In other words, they could not seem more out of place.

SEE MORE: Susan Spencer-Wendel's 6 favorite books

Original post:

Reality show drive-by: Married to Medicine

The Methodist Center for Sports Medicine Athletic Trainers Kick Off National Athletic Trainer Month With ImPACT …

HOUSTON, TX--(Marketwire - March 25, 2013) - The Athletic Trainers (AT) of the Methodist Center for Sports Medicine at Willowbrook kick off National Athletic Trainer Month by educating students and parents on the signs of a concussion and the importance of ImPACT Baseline Concussion testing for athletes -- conducting baseline testing on school campuses.

Providing athletic training services to organized sports clubs and area schools, the group of certified athletic trainers brings nearly 100 years of combined experience in athletic training to Methodist Willowbrook -- providing a broad range of services in the overall healthcare of athletes and the everyday active.

"We spend a lot of our time educating coaches, players and parents on proper training, how to assess an injury and deciding when it's okay to return to play.We also serve as liaisons within the community -- connecting needs, providing consult and serving as 'physician facilitators,'" said Mike Pace, ATC, LAT.

The Methodist athletic trainers work closely with the board certified primary care sports medicine team, the orthopedic and sports medicine specialists and the rehabilitation therapists to launch high school sports physicals, weekend injury clinics, and educational seminars throughout the year.

"The athletic trainers are integral in providing a safe environment for athletic competition, working as first responders and coordinating care in emergency situations and rehabilitating injured athletes. They wear a lot of hats, work long hours, are extremely dedicated -- and an essential part of my orthopedic practice," said Dr. John Seaberg, orthopedic sports medicine specialist.

Pace, who retired as Head Athletic Trainer for Spring ISD and currently serves on the Houston Livestock Show and Rodeo Sports Medicine Committee, is part of the group's outreach effort -- which also includes traveling with sports teams to provide care on the road.

The Methodist Willowbrook athletic trainers also include Keith Jahn, LAT, Paula Douglas, LAT, and Dwight Adsit ATC, LAT.Each athletic trainer is members of the National Athletic Trainers Association, the Southwest Athletic Trainers Association, the Texas State Athletic trainers Association and the Greater Houston Athletic Trainers Association.

They also have extensive experience in the secondary school setting, elite and national club youth teams and Olympic and international event coverage.

"The athletic trainers are an incredible asset and more valuable to us than most people realize.They are ambassadors for our group and my practice -- providing a high level of service to the athletes and schools in our community, which reflects well on the hospital and our group overall," said Dr. Bruce Moseley, orthopedic sports medicine specialist at the Methodist Center for Sports Medicine.

"They help refer injured or ailing athletes and provide us with valuable insight into the athletic community through their outreach efforts and community relationships," added Dr. Moseley, who has served as the team physician for the Houston Rockets, the Houston Comets, and the U.S. Men's and Women's Olympic Basketball "Dream Teams."

Read this article:

The Methodist Center for Sports Medicine Athletic Trainers Kick Off National Athletic Trainer Month With ImPACT ...

KGH Announces New Medical School Residency Program

KENNEWICK, Wash.-- Hospitals in the Tri-Cities continue to expand their reach. Now, they're looking to attract new medical school students to the area to meet the increasing demand for doctors.

Kennewick General Hospital announced Monday that they're starting a residency program for medical students.

It's the first in the Tri-Cities and is just the beginning of more medical programs to come.

Medical residents are the future of health care and local hospitals want them to come here.

After four years of medical school, students must complete a three year residency.

Now, Kennewick General Hospital is setting up the first residency program in the region.

Doctors say residents not only make good future employees but they also improve patient care.

"It is always better patient care when you have residents and medical students in training in hospitals and it keeps physicians up to date and in touch with academic medicine," said Dr. Mahmoud Al-Hawamdeh, Kennewick General Hospital.

KGH hopes student doctors will stay here once they complete their education.

The demand for health care in the Tri-Cities is expanding and many doctors are retiring, which puts a strain on the system. Residencies could change that.

Continued here:

KGH Announces New Medical School Residency Program

MORENO VALLEY: Roth vows to fund medical school

State Sen. Richard Roth, D-Riverside, told a group of about 80 people at a town hall meeting Tuesday, March 26, that he plans to bring $15 million in annual state funding to the UC Riverside School of Medicine.

I intend to deliver that $15 million by the end of this term, somehow, Roth said.

The new medical school will open this fall with a class of 50 students. The state funding, if it materializes, would allow the school to operate at full capacity and admit classes of 80 students in the future. The once-promised funding was pulled two years ago in the midst of the states budget crisis. The loss of the money caused a one-year delay in opening the new school.

Roth told the crowd that funding the School of Medicine is his top priority. He predicted the school eventually will draw biotech businesses to Riverside, bringing more jobs and boosting the local economy. He said he would work to incentivize the creation of such businesses.

It will impact you greatly, he said of the new school.

People who attended the meeting brought other issues to Roths attention. After a brief talk on the medical school, veterans issues and a bill he is sponsoring on budget transparency, Roth opened up the discussion. None of questions dealt with UC Riverside.

Several people said they were concerned about the World Logistics Center, a massive warehouse complex planned south of Highway 60 in eastern Moreno Valley. They said they worry about pollution from increased truck traffic and how close to schools those trucks would be traveling.

Issues such as that are local issues, Roth said. The last thing we want is Sacramento (getting involved).

The discussion of the warehouse project brought up concerns about the California Environmental Quality Act and how it was being used, or possibly misused, to hold up some development. A number of bills modifying the act are being considered in the state Legislature, and Gov. Jerry Brown has said he would like to see the act overhauled.

Roth said he sees CEQAs value in making sure environmental issues are taken into consideration when a new project is under consideration.

Read more from the original source:

MORENO VALLEY: Roth vows to fund medical school

UMDNJ-Robert Wood Johnson Medical School Hosts Expert on Healthcare Journalism and Media

Newswise New Brunswick, N.J. A veteran journalist and advocate for clear and accurate reporting of healthcare issues for consumers, Gary Schwitzer, will be the featured speaker at the annual Mates David and Hinna Stahl Memorial Lecture on Bioethics, a free community seminar at UMDNJ-Robert Wood Johnson Medical School to be held at 4 p.m., Tuesday, April 23, 2013, at the Clinical Academic Building, room 1302, 125 Paterson Street, New Brunswick.

Mr. Schwitzer is publisher of HealthNewsReview.org, leading a team of more than two dozen people who grade daily health news reporting by major U.S. news organizations. In its first year, the project was honored with several journalism industry awards - the Mirror Award, honoring those who hold a mirror to their own industry for the publics benefit, and the Knight-Batten Award for Innovations in Journalism. His blog - which is embedded within HealthNewsReview.org - was voted 2009 Best Medical Blog in competition hosted by Medgadget.com.

From 2001-2010, he was a tenured professor on the faculty of the School of Journalism and Mass Communication at the University of Minnesota, teaching health journalism and media ethics. He left that position to devote his full time to his online publishing work.

As part of his long career, Mr. Schwitzer was the founding Editor-In-Chief of the MayoClinic.com consumer health web site, and was a medical news reporter at major media outlets in the U.S., including CNN, where he served as head of the medical news unit. He served two terms as a member of the board of directors of the Association of Health Care Journalists for which he authored the organizations Statement of Principles. For that organization he also wrote a guide on how to report on medical research studies.

Schwitzer has written about the state of health journalism in JAMA, BMJ, the American Journal of Bioethics, the Journal of Medical Internet Research, PLoS Medicine, Nieman Reports, Quill, Columbia Journalism Review, Poynter.org, The Daily Beast, The American Editor, and MayoClinic.com. In 2009, the Kaiser Family Foundation published and distributed his white paper on The State of US Health Journalism.

The endowed lecture is named in honor of Mates David and Hinna Stahl, parents of Theodore J. Stahl, MD, clinical professor of radiology and medicine. This is the sixteenth lecture in the annual series. Parking is available at the Paterson Street deck, adjacent to the Clinical Academic Building. For more information, directions and to RSVP for the seminar, call 732-235-5810 or visit http://rwjms.umdnj.edu.

About UMDNJ-ROBERT WOOD JOHNSON MEDICAL SCHOOL As one of the nations leading comprehensive medical schools, UMDNJ-Robert Wood Johnson Medical School is dedicated to the pursuit of excellence in education, research, health care delivery, and the promotion of community health. In cooperation with Robert Wood Johnson University Hospital, the medical schools principal affiliate, they comprise one of the nation's premier academic medical centers. In addition, Robert Wood Johnson Medical School has 34 other hospital affiliates and ambulatory care sites throughout the region.

As one of the eight schools of the University of Medicine and Dentistry of New Jersey with 2,800 full-time and volunteer faculty, Robert Wood Johnson Medical School encompasses 22 basic science and clinical departments, hosts centers and institutes including The Cancer Institute of New Jersey, the Child Health Institute of New Jersey, the Center for Advanced Biotechnology and Medicine, the Environmental and Occupational Health Sciences Institute, and the Stem Cell Institute of New Jersey. The medical school maintains educational programs at the undergraduate, graduate and postgraduate levels for more than 1,500 students on its campuses in New Brunswick, Piscataway, and Camden, and provides continuing education courses for health care professionals and community education programs. To learn more about UMDNJ-Robert Wood Johnson Medical School, log on to rwjms.umdnj.edu. Find our fan page at http://www.Facebook.com/RWJMS and follow us on Twitter at http://www.twitter.com/RWJMS.

#

See the original post:

UMDNJ-Robert Wood Johnson Medical School Hosts Expert on Healthcare Journalism and Media

Medical School Tips for Success

Considering medical school? Use these pointers and suggestions to help you determine if a career in medicine is right for you.

Smart Choices

Embarking on the path to become a doctor is a lengthy process. It takes a total of at least 11 years: four years of college; four years of medical school; and at least three years of in-hospital training. (Some programs require up to eight years of residency and internship training.)

The medical school applicant pool continues to increase, up to 45,266 in 2012 from 43,919 in 2011, according to the Association of American Medical Colleges (AAMC).

[See the Best Medical Schools rankings.]

Getting In

It's important to build a base of knowledge during your undergraduate academic career. Medical school applicants should have a strong background in math and science, especially biology, general chemistry, organic chemistry and physics. Being a doctor also requires good people skills, and a solid foundation of liberal arts courses such as humanities and social sciences helps, too.

Extracurricular activities like volunteering at a local hospital or medical clinic may make your application stand out, according to the AAMC, and can also be a good way to develop professional relationships that may lead to medical school letters of recommendation.

About 90 percent of medical school applicants apply during their junior year of college and start medical school right after college. Others take time off after graduation or go through an early admissions or accelerated program while they are still undergraduate students.

Insider Tip

Read the original post:

Medical School Tips for Success

North Liberty Seeks Public Input on West Side Park Project

NORTH LIBERTY, Iowa Officials with the city of North Liberty are hoping to get public input on plans for the city's newest park.

Though the North Liberty City Council will vote to approve a construction company for the first phase of the West Side Park project at tonight's meeting, which includes building a 700 foot driveway into the park, seeding, grading and storm structures that will channel runoff into large pond the parks director is hopeful phases II and III of the project will be approved soon.

City officials are hoping phase I of the West Side Park Project, a 40-acre plot of land along St. Andrews Drive, will be ready in time to host the town's annual Blues and BBQ festival this May.

"Our hope is to get this set up so we can host...functions that require set up, so we don't have to go in there and start over every year setting things up," said North Liberty Parks Director Guy Goldsmith. "Instead of having a portable stage come in, we'll have a permanent one."

North Liberty has previously hosted the Blues and BBQ festival at Penn Meadows Park at 350 E. Penn St., and, if the construction is not complete due to delays in weather, Goldsmith said they will host the festival at the old location.

"We have a plan B if this doesn't go," Goldsmith said, adding that if they need to keep the festival at Penn Meadows, they will need to find a new fireworks location. "We're giving this a month to see what will happen out there."

Goldsmith said construction on Phase I of the project is expected to be complete May 22. Blues and BBQ begins on May 25.

Though there were six bidders on phase I of the project, City staff has recommended Dave Schmitt Construction Company to be approved by the city council. The city's engineering estimates indicated this phase would cost $335,000. Schmitt's estimate came in just over $266,000.

Goldsmith said he will be happy if the city approves Schmitt as a contractor, because he was satisfied with other work he's done in North Liberty, including a rain garden and concrete parking lot put in at Penn Meadows Park.

Phases II and III of the West Side Park Project will be approved and completed as funding is available. A preliminary master plan, provided by the city, shows plans for a shelter with restrooms, band stand, playgrounds for various ages, climbing rocks, swings, parking spaces, a picnic shelter, perennial garden, detention pond and vendor staging area.

See the original post:

North Liberty Seeks Public Input on West Side Park Project

Liberty Property Sheds Office Asset – Analyst Blog

Liberty Property Trust (LRY) - a real estate investment trust (REIT) - divested a Philadelphia-based office property to an affiliate of Cole Real Estate Investments for roughly $74.7 million. The transaction is in line with the company's ongoing portfolio repositioning program.

The sold facility, which spans 441,000 square foot, is located at 8800 Tinicum Boulevard. The property is occupied by PNC Bank of The PNC Financial Services Group, Inc. (PNC) . Notably, Liberty Property constructed the office facility for PNC Bank in two stages, completed in 1997 and 2000, respectively.

The abovementioned transaction was represented by CBRE Group Inc. (CBG) . We expect the divesture to facilitate Liberty Property to focus on higher growth markets characterized by better job and rent growth prospects. Also, this is expected to boost the company's portfolio and strengthen its top line.

Liberty Property specifically focuses on metro office, multi-tenant industrial, and flex properties and markets that have strong demographic and economic fundamentals, which ensure a steady revenue stream. In Feb, in order to boost its portfolio restructuring initiative, Liberty Property unveiled its plan to construct an office building for The Vanguard Group in Malvern, Pa.

Last month, Liberty Property reported fourth-quarter 2012 results with FFO (funds from operations) of 63 cents per share, in line with the Zacks Consensus Estimate as well as the prior-year quarter. The result was attributable to the strong acquisitions and development activities, slightly impacted by uncertain economic conditions.

Liberty Property currently holds a Zacks Rank #3 (Hold). Brandywine Realty Trust (BDN) , another REIT, is performing better than Liberty and holds a Zacks Rank #2 (Buy).

Note: Funds from operations, a widely used metric to gauge the performance of REITs, are obtained after adding depreciation and amortization and other non-cash expenses to net income.

BRANDYWINE RT (BDN): Free Stock Analysis Report

CBRE GROUP INC (CBG): Free Stock Analysis Report

LIBERTY PPTY TR (LRY): Free Stock Analysis Report

Read more from the original source:

Liberty Property Sheds Office Asset - Analyst Blog

First Liberty Power Current SEC Filings Completed

LAS VEGAS, March 25, 2013 /PRNewswire/ --First Liberty Power Corp. (FLPC), an innovative and diversified mine exploration and development company focused on bringing to market "Mined in America" strategic industrial minerals, announced today the filing of its 2nd quarter financial statements with the Securities and Exchange Commission.

During this last quarter, First Liberty Power has made considerable progress on a number of fronts, as well as faced some challenges. With a strong team in place, the rate of progress has improved, and more capabilities are in place to deal with obstacles. Of particular importance was Mr. Mario Beckles joining our team as CFO/Treasurer, and Mr. Robert Reynolds extending his role to become our VP Operations - both of whom have greatly added to our depth of expertise and capacity to manage the various projects we have underway.

The company also established its Pathways of Progress program, which has made a significant difference in the extent of corporate development and quality of communication. This program provides a structure for the organization to follow best corporate practices, including transparent and regular communication, while working to have each property project move towards production as rapidly as possible. CEO, Don Nicholson, stated, "We are concentrating on our Fencemaker antimony property during the next three months as it is our objective to bring the Fencemaker property into initial production as soon as possible. Equally important though during this period will be to continue with the next stages on the lithium and vanadium/uranium properties in order to make important progress towards their plan of operations."

The company is continuing to pursue several avenues to obtain additional short term and medium term financing, and expect to have announcements on progress in that area within the next couple of weeks. The company also acknowledges some of the challenges faced with certain of our prior financings, and the dilutive effect on the capitalization structure. While the company remains appreciative for all of the investor support we have received in the past as well as the ongoing support, we also acknowledge that our future larger financings must have a structure which is sustainable and beneficial over the long run. First Liberty Power will continue to make every effort in this regard, and will continue to communicate progress and plans.

Our CFO, Mr. Beckles, has also been making great advances in developing and implementing more rigorous financial and operational controls, as well as putting together our improved financing structures, to ensure we have a solid foundation in place for our growth and near term operations. Mr. Reynolds, VP Operations, in coordination with Stockpile Reserves LLC Director Mr. James Vogan and the Fencemaker operation team, have also made impressive progress in ensuring everything is in place for rapid implementation of the mining and milling operations as financing becomes available, alongside of their ongoing development efforts. The next portion of the business plan calls for a Fencemaker on-site status review and planning session, which will be performed this week by CEO Nicholson and VP Operations Reynolds together with the Stockpile Reserves team.

The next few months are looking to be very exciting for First Liberty Power, as we continue to move forward towards our mission to bring to market "Mined in America" strategic industrial minerals. The company will continue to engage with investors and communicating as often and effectively as possible, including an update to the website subsequent to this week's on-site work, and other progress.

ABOUT FIRST LIBERTY POWER CORPORATION: First Liberty Power Corporation (FLPC) http://www.firstlibertypower.com is an innovative and diversified mine exploration and development company focused on bringing to market "Mined in America" strategic industrial minerals. Our corporate philosophy is driven by a dedication to Pathways of Progress, our program of best corporate practices designed to drive us rapidly towards mine production & milling, to the greatest benefit of FLPC shareholders, investors and mining partners, while ensuring safety, environmental integrity, and good governance. Presently, FLPC has interests in four properties: the Fencemaker Antimony project in Nevada, the Lida Valley and Smoky Valley Lithium Brine projects in Nevada, and the San Juan Vanadium / Uranium project in Utah.

Notice Regarding Forward-Looking StatementsThis current report contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future plans of the company, the prospects for our mineral properties, and our ability to raise necessary working capital.

Actual results could differ from those projected in any forward-looking statements due to numerous factors, including the inherent uncertainties associated with mineral exploration and difficulties associated with obtaining financing on acceptable terms. We are not in control of metals prices and these could vary to make development uneconomic. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that they will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the SEC.

Contact: Robert Reynolds (800) 709-1196 ir@firstlibertystrategic.com

Read more:

First Liberty Power Current SEC Filings Completed

Copper, Gold, REE Explorer Liberty Star Operations Update, Southeast Arizona

TUCSON, Ariz.--(BUSINESS WIRE)--

Liberty Star Uranium & Metals Corp. (Liberty Star or the Company)(LBSR: OTCQB) is pleased to announce a tentative schedule beginning in mid- to late April for a ZTEM airborne electromagnetic survey over the Companys Hay Mountain claims in Cochise County, Arizona. Liberty Star has set up a separate operating account for the Hay Mountain portion of the Tombstone Super Project and has deposited $50 thousand in that account. Additional funds will be directed into this account to pay for ZTEM, geochem and diamond drilling. Geotech believes that electromagnetic conditions will be good for the airborne survey as early as mid- to late April. The helicopter borne flight will take about a week, assuming good weather. Modeling and analysis of the data will take approximately 2 weeks.

Other highlights for the 1st quarter 2013:

Comments CEO and Chief Geologist Jim Briscoe: By cutting costs on an already lean operation and judiciously drawing down on the Deer Valley funding we are able to move ahead at Hay Mountain. ZTEM will allow us to manage our targets efficiently and at a substantially lower cost than without it. I was an early adopter of ZTEM technology, which is now almost a standard procedure for porphyry copper targets throughout the world.

About Hay Mountain, Southeast Arizona

The Hay Mountain block of theTombstone Super Project(Cochise County, Arizona) consists of 57 unpatented federal lode mining claims in addition to 15 Arizona State Mineral Exploration Permits (MEPs). MEPs are the first step in completing an Arizona State Land Mining Lease. The Company has completed the required assessment work to hold the MEPs. This land position covers a geologically, geophysically and geochemically indicated, completely covered, porphyry copper-moly-silver-gold, and rare earth elements mineral center. One major target within the Hay Mountain claim block is defined along with four other smaller targets. Liberty Star has recently discovered a large intrusion indicated by an aerially extensive low flight level magnetic survey under and partially exposed in and around the Tombstone caldera (NR 129). Mineralization is clearly associated with this intrusive body.

James A. Briscoe James A. Briscoe, Professional Geologist, AZ CA CEO/Chief Geologist Liberty Star Uranium & Metals Corp.

Forward Looking Statements

Statements in this news release that are not historical are forward-looking statements. Forward-looking statements in this news release include our exploration plans, that ZTEM airborne and modeling can be completed within 3 weeks, that airborne ZTEM will start shortly; and that we will have sufficient funds to carry out our intended program. Factors which may delay or prevent these forward-looking statements from being realized include: we may not be able to raise sufficient funds to complete our intended exploration, keep our properties or carry on operations; and we may be unable to continue exploration due to permitting requirements, weather, logistical problems, labor or equipment problems or hazards even if funds are available. Despite encouraging data there may be no commercially exploitable mineralization on our properties. Readers should refer to the risk disclosures in the Companys recent 10-K and the Companys other periodic reports filed from time to time with the Securities and Exchange Commission.

Follow this link:

Copper, Gold, REE Explorer Liberty Star Operations Update, Southeast Arizona

Liberty to deny being part of franchises fraud

THE alleged mastermind of South Africas biggest Ponzi scheme, Barry Tannenbaum, may still be hiding out in Runaway Bay, Australia, but it has not taken long for another large-scale financial fraud to hit investors.

This time South Africas third-largest life insurer, Liberty, has been caught up in the wide net, although on May 6 it will have an opportunity to show in court why it should not be held liable for the apparent fraud committed by one of its major former franchises.

The result should hinge on how far the Financial Advisory and Intermediary Services Act (FAIS) implemented in 2004 goes in protecting victims, as Liberty alleges the victims knew that certain products sold by its franchise at the time, SFS, were not Liberty products.

However, Business Day has established that the 10 plaintiffs taking on the insurance giant, believe they were duped, as the Liberty licence number, logos and letterheads were used and Liberty had for three years not set up an effective monitoring system as required by the act.

A source close to proceedings believes claims could be as high as R140m, as SFS was Libertys second-biggest franchise.

Victims range from widows and pensioners, some of whom lost entire investments, to small firms and a paraplegic society.

The main complaint in the summons is that Liberty failed to comply with its obligations under the act, which Liberty denies.

The court case relates to the conduct prior to 2007 of Anton de Beer, now believed to be a water salesman, and the late Wayne Harris, who according to reports committed suicide after the fraud was revealed.

These former representatives, from before the new act was passed, of Liberty and the company were involved in property transactions which Liberty says were "unconnected with Liberty" and whose clients "were aware of these facts".

"Liberty and its legal representatives are continuing to defend this matter," said Julian Cloete, divisional director of group legal services at Liberty.

Read more:

Liberty to deny being part of franchises fraud