Atlantic League Freedom Division Series Game #2: Somerset Patriots Vs. Sugar Land Skeeters – Video


Atlantic League Freedom Division Series Game #2: Somerset Patriots Vs. Sugar Land Skeeters
Game Time: 8:05 PM Eastern Time Watch Game two of this epic battle between the top two teams in the Atlantic League in 2013! Disclaimer: We are using a webca...

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Atlantic League Freedom Division Series Game #2: Somerset Patriots Vs. Sugar Land Skeeters - Video

Media Advisory/Photo Opportunity – Cash Store Financial Freedom Run to Take Place in Prince George

NANAIMO, BC , Sept. 18, 2013 /CNW/ - This Sunday, hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in Prince George . The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS:

QUOTES:

"Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes."

- Fred DeFina , Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research."

- Gordon Reykdal , CEO of Cash Store Financial

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit http://www.thefreedomrun.ca.

About Cash Store Financial Cash Store Financial is the only lender and broker of shortterm advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (CSF.TO). Cash Store Financial also trades on the New York Stock Exchange (CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom .

About the Canadian Diabetes Association The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

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Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in Prince George

Ocio: Hope, change and freedom (Conclusion)

"FREEDOM is not just a declaration by itself. Freedom is a state of mind and we have to practice it in our own hearts and in our lives." For real freedom means choosing good over evil; right over wrong; even if we need to suffer despite the consequence of our choice. For how can we explain professionals, the learned and the best educated men and women of this country turning into agents of the corrupt establishment?

How could have the status quo persisted if we have only refused to accept it, even if we lose our own positions of power and influence? That is the freedom of Christ who chose to be sacrificed as He gave up Himself for others to live. That is the freedom that Gandhi to chose active non violent resistance, to liberate India from the British colonizers. That is the freedom that Ninoy chose for eight years of solitary confinement against the dictatorship. That is the freedom that Mandela chose long years in prison against the apartheid. That is the freedom that Martin Luther King chose at the expense of his own life for the civil rights of the Americans. That is the freedom that we can become if we choose to believe that we are our own leaders in our own little way... for leaders are made of the stuff who can give up so much, for so less for themselves.... for the leaders in ourselves are those who reject the wealth and opportunities from without but offer the power of the vision from within. Freedom comes from us, who we have been waiting for... for we cannot share what we do not have.

Such is the freedom that we can chose for ourselves in the face of all the scandals that has rocked our country. We have a choice to declare it and stand for it even if it will cause us sacrifices and suffering for the sake of God, family, country and for our own city. It is that freedom from the fear of being isolated or even losing friends and allies for the sake of our stand, for the sake of standing up, for the sake of choosing to be right even if it is unpopular or even at the expense of our own convenience, even at the expense of losing our own opportunities or losing a position of power.

Hence, people can bet that our oppressors may not taste prison. Yet, we need not play with the game of the world. It is enough that we did our best to try to correct a wrong, stand up for what is right and just and God have mercy on us.

Wherefore, I will bet that evil will not stand if the righteous will speak up, make a stand and stand up for the truth. Let that freedom stand on the solid foundations of the faith. The faithful must learn to wear their sack clothes, be humble, kneel and pray before no one but the Lord because the truth will set us free and we are nothing on our own work. Then, when, we are ready, we can declare and walk that faith to make the difference!

" For freedom is not given by the oppressor but demanded by the oppressed'.- Martin Luther King

"For tyrants tremble before men who ask nothing for themselves"- Mahatma Gandhi

Be the agent of freedom that you can become! " Be your own leader!"- Mother Teresa

Published in the Sun.Star Cagayan de Oro newspaper on September 19, 2013.

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Ocio: Hope, change and freedom (Conclusion)

Media Advisory/Photo Opportunity – Cash Store Financial Freedom Run to Take Place in Barrie

BARRIE, ON , Sept. 18, 2013 /CNW/ - This Sunday hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in Barrie . The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS:

QUOTES: "Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes."

- Fred DeFina , Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research."

- Gordon Reykdal , CEO of Cash Store Financial

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit http://www.thefreedomrun.ca.

About Cash Store Financial Cash Store Financial is the only lender and broker of shortterm advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (CSF.TO). Cash Store Financial also trades on the New York Stock Exchange (CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom .

About the Canadian Diabetes Association The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

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Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in Barrie

Media Advisory/Photo Opportunity – Cash Store Financial Freedom Run to Take Place in Brantford

BRANTFORD, ON , Sept. 18, 2013 /CNW/ - This Saturday hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in Brantford . The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS:

QUOTES:

"Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes."

- Fred DeFina , Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research."

- Gordon Reykdal , CEO of Cash Store Financial

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit http://www.thefreedomrun.ca.

About Cash Store Financial Cash Store Financial is the only lender and broker of shortterm advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (CSF.TO). Cash Store Financial also trades on the New York Stock Exchange (CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom .

About the Canadian Diabetes Association The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

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Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in Brantford

Media Advisory/Photo Opportunity – Cash Store Financial Freedom Run to Take Place in London

LONDON, ON , Sept. 18, 2013 /CNW/ - This Sunday hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in London . The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS:

QUOTES:

"Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes."

- Fred DeFina , Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research."

- Gordon Reykdal , CEO of Cash Store Financial

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit http://www.thefreedomrun.ca.

About Cash Store Financial Cash Store Financial is the only lender and broker of shortterm advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (CSF.TO). Cash Store Financial also trades on the New York Stock Exchange (CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom .

About the Canadian Diabetes Association The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

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Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in London

Freedom Energy – ELAS Approval Received

Fort Wayne, IN, September 17, 2013 (Accesswire) -- Freedom Energy Holdings, Inc. (FDMF)

Today announced that the Michigan Department of Environmental Quality (DEQ) has given final approval for the ELAS pilot project to begin. ELAS is the acronym for Extraction of Liquid Asphalt from Shingles.

Brian Kistler, CEO, stated, "I am so pleased to be able to bring this news to the public forum. We have been waiting for this day for over a year and finally we can put our plans into action. As I have indicated the Michigan DEQ has been very thorough in its due diligence for our project as they have no interest in allowing another pile of shingles to be collected and not recycled."

"For a real clear understanding of the problems that have been created by some "Shingle Recyclers" in the past, please go to these articles posted on the internet:

http://www.ksdk.com/news/article/366718/3/Mountain-of-roofing-shingles-plagues-county-neighborhood http://earth911.com/news/2011/05/04/shingle-mountain-denve/

There are many other areas that real problems have been created for the states, so there is no misunderstanding as to why the DEQ has been so cautious. This frankly just adds to our enthusiasm as we know what we have."

Negotiations are continuing for the licensing and future funding of the ELAS nationwide rollout. I look forward to bringing updates regarding this opportunity in the very near future.

ABOUT FREEDOM ENERGY HOLDINGS, INC: Freedom Energy Holdings, Inc. (FDMF) is a publicly traded company that specializes in the identification and development of technologies with commercial applications in the energy industry sector. Research has shown a completely new product SR-139 to be effective at breaking down asphalt shingles allowing the extraction and recovery of hydrocarbons. The companys original primary focus was the commercial development of its proprietary, heavy oil technology. KC 9000[R], a breakthrough technology, provides an effective system to enable heavy oil deposits to flow at ambient temperatures.

FORWARD LOOKING STATEMENT This press release contains certain forwardlooking statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forwardlooking statements. The Company, through its management, makes forwardlooking public statements concerning it expected future operations, performance and other developments. Such forwardlooking statements are necessarily estimates reflecting the Companys best judgment based upon current information and involve a number of risks and uncertainties, and there can be no factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Companys ability to develop operations, the Companys ability to consummate and complete the acquisition, the Companys access

to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Companys public announcements.

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Freedom Energy – ELAS Approval Received

Media Advisory/Photo Opportunity – Cash Store Financial Freedom Run to Take Place in Victoria

VICTORIA, BC , Sept. 18, 2013 /CNW/ - This Sunday, hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in Victoria . The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS:

QUOTES:

"Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes." - Fred DeFina , Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research." - Gordon Reykdal , CEO of Cash Store Financial

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit http://www.thefreedomrun.ca.

About Cash Store Financial Cash Store Financial is the only lender and broker of shortterm advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (CSF.TO). Cash Store Financial also trades on the New York Stock Exchange (CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom .

About the Canadian Diabetes Association The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

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Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in Victoria

Get 25% Upside With This 'Cyborg In The Operating Room'

Even after the tech-craze and bubble of the '90s, technological leaps still change our lives drastically and offer the most compelling cases for amazing profits.

After researching stocks for my recent series on the "Graying of America," I was well aware of the demographic forces behind the health care industry.

The numbers forecast for the health care industry over the next decade are staggering. Total U.S. health care spending is projected to reach $4.8 trillion in 2021, 84% higher than current spending. More than 10,000 baby boomers turn 65 each day, and life expectancy has reached 79 years. These drivers are going to create a lot of opportunities in the sector, and technology is just beginning to play a part.

That is why I am so excited about one company in particular -- one I like to call the cyborg of the operating room.

Da Vinci Meets 'The Terminator' Long recovery times and hospital stays associated with major surgery are a big contributor to the high cost of health care. The average hospital stay after invasive surgery is up to seven days, with the average cost per day approaching $4,000 in many states.

And the recovery time after hospitalization can take weeks because the only way to do many of these operations is to open up the patient, which leaves the patient at risk of infection and other complications.

That is, until this company invented a revolutionary new machine, one that combines the art of a surgeon's scalpel with 21st-century robotics.

Enter Intuitive Surgical (Nasdaq: ISRG) and Da Vinci, a robotic arm that allows surgeons to operate with just a single incision less than an inch in size.

Surgeons no longer need to remove organs to perform an operation, so recovery time is shortened, sometimes to as little as one day. Research has also shown that surgeries using Da Vinci have a lower risk of complications and lower incidence of infection.

There were 2.6 million procedures done last year that could have used the Da Vinci technology, but only 450,000 were done using the apparatus. That amounts to 17% penetration of a market with some strong demographic growth drivers ahead.

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Get 25% Upside With This 'Cyborg In The Operating Room'

AAU urges support for social, behavioral science research

Concerned that social and behavioral sciences research will be targeted for cuts in federal funding, the Association of American Universities (AAU), comprising 62 research universities in the United States and Canada, including Cornell, released a statement Sept. 17 to member institutions on the importance of the federal investment in such research.

We make this statement now because of a number of disturbing actions indicating that some in Congress seek to relegate such research to a second-class status in federal research funding by imposing restrictions on it, or worse, barring federal funding of such research entirely, said the AAUs executive committee. The AAUs president is Cornell President Emeritus Hunter R. Rawlings III, and Cornell President David Skorton serves on its executive committee.

These actions include new conditions on funding political science studies by the National Science Foundation (NSF), a dropped provision that would have barred economic health research by the National Institutes of Health (NIH), and Congressional questions to the NSF regarding the value of specific social science grants and requesting background information regarding the merit review process by which specific grants were selected.

We understand that there are significant constraints on the discretionary funds that support research and education, and we strongly believe that taxpayer dollars used to fund research should be spent wisely, the statement said. Indeed, AAU has long supported merit-based allocation of federal research funds as the surest means of supporting the best science.

The statement said actions by Congress to defund or stigmatize entire disciplines of research would severely cripple, in principle and practice, the federal governments historically productive commitment to the funding of basic research across all disciplines. These disciplines include anthropology, economics, political science, psychology, linguistics, sociology and others.

Social and behavioral sciences funded by NSF, NIH, the Department of Defense and other federal agencies, the statement said, directly support their missions by advancing fundamental new understanding of business and the economy, of human development and behavior, of groups and organizations, of other nations and cultures, and of our democracy and how it can be strengthened. This research has been important to addressing the nations most pressing challenges in areas such as national security, education, commerce, health, energy, crime and public safety, and transportation.

The AAU statement cites natural disaster preparedness; kidney transplant exchanges; market-based tools for the Federal Communications Commission; tools to educate military personnel on nonverbal communication, critical for troops working with non-English speakers; and longitudinal data in science, innovation, income and other economic indicators, political participation, health, violence and social networks, as examples of social science research that strengthened public safety.

Insights and innovations from the social and behavioral sciences are no less valuable than discoveries in the physical and life sciences, the AAU statement said. Moreover, interdisciplinary research engaging the social and behavioral sciences is producing new knowledge and understanding that would not have emerged from research within single disciplines. In fact, many innovations and new technologies, such as touch screen tablets and mobile phones, rely upon knowledge and discoveries from the physical and life sciences combined with insights from the social and behavioral sciences.

The statement concludes by noting that federal research agencies have been successful through Congressional funding of fundamental research across all disciplines based on proven merit-review processes and refraining from a political process of picking winners and losers among grants or disciplines. We urge Congress and the administration to provide robust funding for federal research agencies without inappropriate restrictions so that they can continue to fulfill their missions of supporting the full range of scientific research across all disciplines.

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AAU urges support for social, behavioral science research

It's time to clean up beaches of the mess

After 10 days of festivities, the city is gearing up to clean up the beaches. The day after the final immersions, the beaches will see various citizen groups pick up the left overs of the celebrations.

Even if a growing number of people are opting for eco-friendly idols, the beaches will be full of decayed flower garlands, coconut shells, festoons and plastic cups.

The number of immersions this year seem lower as compared to last year so the beaches are much cleaner but litter is still a problem, said Larson Fernandes, founder of Juhu Angels, an NGO. Fernandes, in association dna, will be heading to Juhu beach along with over 300 volunteers, early on Thursday to clean up the beach. Fernandes said the BMC is going to make arrangements to assist the volunteers.

The BMC arranges for trucks, so all the groups that come to the beach just need to fill the garbage into bags. The BMC workers will load it into trucks, said Fernandes. Starting as early as 5am, Fernandes says that the beach will be clean for visitors by around 8am. Over 200 students from Holy Cross School and St. Joseph High School will also volunteer. It is important that students learn to care for the environment so that they act responsibly in the future, said Fernandes.

However, he warns that the volunteers must be careful while performing the clean up. We will be arranging for masks and gloves for every volunteer. Apart from that there will also be a first-aid kit available, he said. With the risk of poisonous sea creatures coming ashore and harming the volunteers, an ambulance will also be stationed to ensure quick medical help.

Operation clean-up Date: September 19

Assembly point: Juhu Beach, Main Entrance Near Juhu Police station, Santa Cruz (West) Reporting Time: 5am

Individual & Group registration can be done at http://www.dnaindia.com/ecoganesha

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It's time to clean up beaches of the mess

Local beaches under attack

Outsiders are stripping local beaches of shellfish, says one Qualicum Beach resident, and she wants it to stop.

Speaking at Tuesday night's Regional District of Nanaimo meeting, Eileen Becker said she is fed up with seeing people digging up area beaches for shellfish, with little or no oversight.

"Fisheries was cut back and they are hard-pressed to monitor the area," Becker said. "The beaches in this area are very unique, with diverse habitats and species, but they are being plundered by shellfish harvesting, much of it without licenses."

She said shellfish harvesters often leave large, gaping holes behind them, which she said is a death sentence to baby clams.

"They have no respect for limits," she said. "Many areas have seen their marine life devastated. When you remove one species, it affects all the others. In a short time we could have nothing more than a dead beach."

Becker called for the entire beach area to be designated as a provincial park, as she believes it would lead to having at least one park ranger on site, who could make sure the beaches were protected.

"Do we want a dead beach or a living one?" she asked. "There is no enforcement. They are there every day with sacks and buckets."

In response, French Creek director and board chair Joe Stanhope agreed there is a problem.

Ive chased them off my beach more than once while they were carrying five-gallon buckets they expected to fill up, he said.

Bowser-Deep Bay director Bill Veenhof noted the issue is a concern in his area as well. However, he stressed he didnt want to see legal shellfish harvesting eliminated.

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Local beaches under attack

Google Wants Us to Live Forever So We Keep Clicking on their Ads

Faaame, Im gonna live forever. (Photo by Justin Sullivan/Getty Images)

Forget fighting off the Grim Reaper with devout attendance at the local New York Sports Club and endless self-quantifying. Thats not moonshotty enough for Larry Page. Luckily, hes got the resources of an enormous American corporation at his disposal, which is how Calico, Googles new anti-aging initiative, came about.

This isnt like living through the prologue of a singularitariannovel, nope, not at all.

Timescored the exclusive, along with an interview with the spotlight-shy Mr. Page. The company will focus on health and aging in particular and be run independently by Apple chairman and former Genentech CEO Arthur Levinson. Given the turn medicine is taking toward information science, itd be a fair bet this will involve crunching numbers in search of the best strategies for life extension.

Ideally, if you have more people and more resources, you can do more things, get more things solved. Weve kind of always had that philosophy, Mr. Page explainedthe initiative. And by things solved, it sure sounds like he means death overthrown, or at least held off a lot longer. (And remember, Google also employsnoted death-doubter Ray Kurzweil, and bothSergey Brin and Mr. Levinson are personally involved inthe Breakthrough Prize in Life Sciences, another scheme to encourage life extension.)

Hey, living forever means looking at Google ads forever. ROI, baby! Not to mention that being a billionaire often breeds the kind of hubris that makes you think hey, why shouldntI be immortal?

For instance, takethis quote:

One of the things I thought was amazing is that if you solve cancer, youd add about three years to peoples average life expectancy, Page said. We think of solving cancer as this huge thing thatll totally change the world. But when you really take a step back and look at it, yeah, there are many, many tragic cases of cancer, and its very, very sad, but in the aggregate, its not as big an advance as you might think.

You know, it would be a cool little lifehack to cure cancer, but why not think BIGGER?

Just spitballing here, but maybe devote some dollars to the comparatively mundane cause ofdeveloping new antibiotics? It doesnt take big data to figure that one outyou just have to pay attention from the CDCs panicky dispatches.

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Google Wants Us to Live Forever So We Keep Clicking on their Ads