Casperites have a new option for their nutritional supplement and weight loss needs.

Complete Nutrition opened for business Friday in the Studio City Center in east Casper.

The owner of the shop, part of an Omaha, Neb.-based chain of more than 150 stores, said his business is unlike others of its kind because of its emphasis on consultation and education.

We not only have great products that work, we also have people in here that consult for free, said Carson Stratman, owner of the Casper store.

The store located in the same East Second Street building as Five Guys Burgers and Fries and Great Clips is Stratmans fourth location across the country. The Omaha native has also opened locations in Kalispell, Mont.; Minot, N.D.; and Twin Falls, Idaho.

Stratman said Caspers business climate is an ideal fit. He said the city has an ideally sized population base and comparatively low unemployment rates.

At the same time, its not too big where well get lost in the shuffle, he said.

The store will be open seven days a week, run by a staff of about four. Complete Nutrition will offer first-week sales and ongoing discounts for members of the military, police and fire departments.

Stratman said each staff member is trained extensively about each of the products and aims to give each customer a personal and comfortable experience.

Its overwhelming and can be somewhat confusing and intimidating to take the jump into a lifestyle change said Dan Biskup, a consultant at the store. We totally eliminate the confusion and intimidation and offer a nonthreatening environment.

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Complete Nutrition opens Casper location