AOL's digital prophet: It's all about storytelling

AOL's David Shing is known for his wild hair and eyebrow-raising title. His job: a futurist.

Whether David Shing, AOLs Digital Prophet, knows what hes talking about, we wont know for a few years until his prophecies have come to pass. What we do know is that hes reinvigorating aging digital property AOL and grabbing media attention for his wild hair and eyebrow-raising title. His job: a futurist.

The buzz he creates was exactly what the Ad Club was looking for and nabbed him as a keynote for this years Interactive Day San Diego, which starts on Thursday. Shing says he spends most of his time observing and mingling with people who have insight into trends that could impact the future. Then he reports back to AOL with ideas and opportunities to help the digital company develop a more engaging brand.

Shing answered some questions from the U-T about the future using one of the older forms of digital interaction: email.

Q: How is the industry changing? Or how does it need to change?

A: A better question is how the landscape is not changing. As digital matures the ability to engage becomes even more powerful. From 6-second storytelling with examples from how-to pieces from Lowe's Hardware to magical Nike Kobe Bryant's ball-to-boot 6-second video to a long-form video series from Chipotle Farmed and Dangerous. Its all about storytelling.

While storytelling opportunities evolve, so have the way to advertise to consumers. The advent of programmatic advertising is enabling better creative because technology is helping to ensure the advertisement is meeting the right consumer in the right context. Imagine the ability to deliver a highly personalized advertisement to the right person at the right place, at the right time, with a customized message. That time is now and AOL is thrilled to be the driving force behind this.

Q: Why is interactive marketing/advertising important? Is it/should it be important even to small, non-tech companies?

A: Interactive marketing should be called experience. It does not matter whether the company is small or large, tech or non-tech. What does matter is whether the brand or company has the passion to explore the why people should engage with them. The what and how seems to be the default in a lot of creative (circles), but explore the ways the brand can be humanized.

However, interactive technology, especially around advertising now allows brands to develop targeted experiences to personalize real-time information delivered to people in the context (mobile, desktop, video interaction) they want to be met. The net effect is highly relevant advertising and marketing, meeting people, when, where, why and how.

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AOL's digital prophet: It's all about storytelling

Embracing the Future: Trend Expert Jack Uldrich to Deliver Keynote on The Internet of Things and M2M for Houston's …

Houston, TX (PRWEB) May 13, 2014

While some people brace for the future, trend expert and keynote speaker Jack Uldrich encourages people to embrace the future.

Michelle Munoz-Talcott, a guest contributor for Verizon's Enterprise Soultions says, "Machine to Machine (M2M) solutions are transforming the way private and public sector organizations work from remote tracking of assets to gathering and analyzing data, these solutions can help them run their organizations more efficiently....demonstrating how private and public sector organizations can transform their environments with M2M solutions." Uldrich's keynote will focus on how to leverage these technological leaps to empower the everyday users.

On May 14th, Uldrich will continue his twelve engagement speaking spree with Verizon Wireless' Connected Technology Tour. The conference itself is, "highlighting M2M applications within all vertical markets concentrating specifically on applications within the finance, healthcare, manufacturing, retail, energy, transportation, security and government sectors." (A sample of some of the ideas he will present can be viewed in this article on The Internet of Things.)

This month Uldrich will also keynote Verizon's Tour in Boise, Memphis, Nashville and Los Angeles.

Uldrich is a renowned global futurist, independent scholar, sought-after business speaker, and best-selling author whose works include, "The Next Big Thing is Really Small", "Higher Unlearning: 39 Post-Requisite Lessons for Achieving a Successful Future" and "Foresight 2020: A Futurist Explores the Trends Transforming Tomorrow."

His other written works have appeared in The Wall Street Journal, BusinessWeek, Forbes, The Futurist, Future Quarterly Research, The Wall Street Reporter, Leader to Leader, Management Quarterly, and hundreds of other newspapers and publications around the country.

A frequent guest of the mediaUldrich has appeared on CNN, MSNBC, National Public Radio, and as a guest commentator on James Woods "Futurescape."

Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to visit his website at: http://www.jumpthecurve.net. Media wishing to know more about the event or interviewing Jack can contact Amy Tomczyk at (651) 343.0660.

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Embracing the Future: Trend Expert Jack Uldrich to Deliver Keynote on The Internet of Things and M2M for Houston's ...

The Futurist Lady Jack-a-Line – Asteroid Impact (Israel Toledo Remix) – Video


The Futurist Lady Jack-a-Line - Asteroid Impact (Israel Toledo Remix)
Buy this track : http://www.imusiciandigital.com/track/58972/The-Futurist-Lady-Jack-a-Line/Asteroid-Impact-Israel-Toledo-Remix/ Monetise your music : http://...

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Computing the future

The Industrial Designers Society of America's Designing Innovation' panel discussion took place in San Francisco yesterday.

The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

However, the conversation flowed more freely when panel moderator, Nathan Shedroff from California College of the Arts, asked what today's designers should be thinking about.

Although also referencing his own work the Sayl chair for Herman Miller, and the Sodastream Fuseproject CEO Yves Bhar made a valid point about sustainability and the need "to move to a stage where design and sustainability aren't two separate fields."

His design for Sodastream stripped away the need for paint, making it lighter, simpler, and cheaper to produce and distribute. Thomas added that "eliminating the [car's] paint job is one of our [Ford's] goals."

Simplification was a key message, as a major challenge for designers is to create products from fewer parts that are easier to manufacture, although the development of this is hugely costly. The panel agreed that the success of Apple's aluminum unibody architecture proved spending big could mean greater longer-term rewards.

Autodesk technology futurist, Jordan Brandt (unsurprisingly) highlighted the importance of computing, saying "the face of design is going to be changing pretty dramatically in the next decade through computation."

However, while there was agreement that this change is being driven by a more accurate and plentiful accumulation of quantitive data, there's a long way to go before the same can be said for qualitative information.

Bhar talked of 'the industrial internet' that's acquiring data from products 24/7, but that is "still only a portion of the design equation." He remained to be convinced of a computer's ability to record how something makes a person feel.

Therefore, there's still a role for the designer to combine their experience of how the senses trigger a consumer's emotions with quantitative data to influence a product as it is developed.

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Computing the future

Protecting the Future: Trend Expert and Futurist Jack Uldrich to Deliver Keynote to the Fireman's Fund Insurance Company

Phoenix, AZ (PRWEB) May 08, 2014

Thomas Chermack, Assistant Professor at Colorado State University and Founder and Director of the Scenario Planning Institute, asks the question: Whats the value of a single strategic insight that allows you to avoid some catastrophic event? Futurist Jack Uldrich makes a living talking with people about the answers to that very question.

On May 8th, Uldrich will deliver his keynote, "The Big AHA: How to Future-Proof Your Property and Casualty Insurance Business Against Tomorrow's Transformational Trends" in Marana, AZ to the expert providers of personal, commercial, and special risk insurance at the Fireman's Fund Insurance Company.

The Fireman's Fund has been a provider of specialized insurance solutions for 150 years. So future-proofing for others is what they are all about. The Fireman's Fund Insurance Company has helped rebuild cities, underwritten major construction projects, and managed risk for the world's most popular films. As an industry leader in high net worth, entertainment, and green insurance, they innovate to serve customer needs. Now they have selected futurist and trend expert Jack Uldrich to talk with them about how to future-proof their own business in the coming years.

Uldrich's keynote aims to keep them on track and step up their game. Some of the topics that he will address with the Fireman's Fund Insurance Company are included in this Article: Five Foreseeable Future Risks. Other highlights will include how leaders at the FFIC can learn to embrace ambiguity;" why finding a reverse mentor could be crucial; and why taking small risks may very well be the safest thing the FFIC can do to position themselves for success in the years to come.

In the past year, Uldrich has spoken to numerous property and casual insurance firms including Guardian Life Insurance, The Insurance Service Organization and the Risk Insurance and Management Societies of Minnesota and Michigan. He is recognized as a leading expert in the field of change management and unlearning, and has delivered custom designed keynotes to hundreds of organizations both nationally and internationally. Recent engagements include the Verizon Wireless' Connected Technology Tour, the AMA, Chu Vision Foundation, Fiatech, TEXPERS, the Million Dollar Round Table in Malaysia, and The Allan P. Kirby Lecture Series at Wilkes University. You can take a look at his thoughts on "unlearning" in this video clip.

He was also recently awarded the Bellwether Book Award for his book, Foresight 20/20. A synopsis of some of Uldrich's ideas on tomorrow's transformational technologies can be found in this Forbes article: http://smallbusiness.forbes.com/small-business-articles/10-game-changing-technological-trends-transforming-tomorrow-2880.

Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to contact Amy Tomczyk at (651) 343.0660.

Jack Uldrich is a renowned global futurist, technology forecaster, best-selling author, editor of the quarterly newsletter, The Exponential Executive, and host of the award-winning website, http://www.jumpthecurve.net.

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Protecting the Future: Trend Expert and Futurist Jack Uldrich to Deliver Keynote to the Fireman's Fund Insurance Company

May 2014 – Futurist Michio Kaku at DePauw University for Ubben Lecture – Video


May 2014 - Futurist Michio Kaku at DePauw University for Ubben Lecture
"What is the most complex object in the known universe?," asked futurist, physicist and bestselling author Michio Kaku at DePauw University on May 5, 2014. "Believe it or not, it sits on your...

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New social contract when data is the new Oil – Futurist Speaker Gerd Leonhard – Video


New social contract when data is the new Oil - Futurist Speaker Gerd Leonhard
Thanks for stopping by! Gerd Leonhard Futurist, Author and Keynote Speaker Basel / Switzerland http://www.futuristgerd.com Please note: audio-only versions o...

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New social contract when data is the new Oil - Futurist Speaker Gerd Leonhard - Video

Connectivity is like Oxygen. Futurist Speaker Gerd Leonhard at ITU Telecom World Bangkok (excerpt) – Video


Connectivity is like Oxygen. Futurist Speaker Gerd Leonhard at ITU Telecom World Bangkok (excerpt)
The full version is here: https://www.youtube.com/watch?v=Po8MuPRZEfg My blog post on this event, and the slides used, can be found here: http://gerd.fm/1mUl...

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Connectivity is like Oxygen. Futurist Speaker Gerd Leonhard at ITU Telecom World Bangkok (excerpt) - Video

The Internet as we know it is over: Futurist Speaker Gerd Leonhard ITU Telecom World – Video


The Internet as we know it is over: Futurist Speaker Gerd Leonhard ITU Telecom World
The full version of this talk is here: https://www.youtube.com/watch?v=Po8MuPRZEfg My blog post on this event, and the slides used, can be found here: http:/...

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The Internet as we know it is over: Futurist Speaker Gerd Leonhard ITU Telecom World - Video

5 Predictions For The Future That Aren't So New After All

S

Today, the New York Times asked seven entrepreneurs and tech executives about what's in store for the future. It's a fascinating snapshot of futurist thinking in 2014. But these aren't just the dreams of tomorrow most of them are the dreams of yesterday's tomorrows as well.

This isn't to say that all of these predictions are doomed to fail. In fact, most of them seem quite plausible. But it's important to put them in a historical context anytime we're prognosticating. Nobody can predict the future with absolute certainty, and that's actually what makes futurism so fun.

Below I've taken a small sample of the 2014 predictions published at the New York Times and dropped in a few similar predictions from history. Honestly, this list doesn't even begin to scratch the surface. But it's a reminder that we've been promised many of these things before.

2014: "Personalized medicine. Imagine a unique drug that's printed for you and your condition based on your individual gene sequencing." [Reid Hoffman]

1997: "Around 2012, a gene therapy for cancer is perfected. Five years later, almost one-third of the 4,000 known genetic diseases can be avoided through genetic manipulation." [July 1997 issue of Wired magazine]

1996: "In fact, it could be possible within 10 yearsand certainly within 20for you to carry around a smart card containing your complete genetic makeup. You would bring it with you when visiting your doctor, and the doctor would use it to prescribe medications or other treatments to meet your own specific needs. This is one example of the overarching trend of technology becoming more personalized in the decade ahead." [July-August 1996 The Futurist magazine]

2014: "Higher education." [Ev Williams]

1935: "We will undoubtedly have lectures of every conceivable kind present to us right in our homes, when practical television arrives, possibly a year or two off. Mathematics, geometry, and dozens of other subjects will be 'apple pie' so far as broadcasting them through the air by radio is concerned, when television is available for the purpose, compared to the present situation when it is quite impractical to attempt giving lectures on geometry or other subjects, which really require diagrams or pictures to make them clear to the uninitiated." [April 1935 Short Wave Craft magazine]

2014: "Keys." [Sebastian Thrun]

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5 Predictions For The Future That Aren't So New After All

The future of education and degrees. Excerpt from my talk at Future Day 2014. Futurist Speaker – Video


The future of education and degrees. Excerpt from my talk at Future Day 2014. Futurist Speaker
It #39;s getting to be more important to ask the right questions not just have the right answers:) This is a brief except from my talk at Future Day 2014 in Ista...

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The future of education and degrees. Excerpt from my talk at Future Day 2014. Futurist Speaker - Video

Jobs 2050 – Morris Miselowski Business Futurist on Sky News’ Technology Behind Business – Video


Jobs 2050 - Morris Miselowski Business Futurist on Sky News #39; Technology Behind Business
If we #39;re not going to be doing and working the way we are today, then how will we be working and what jobs will we doing in 2050? Nigel Freitas of Sky Business #39; Technology Behind Business...

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Jobs 2050 - Morris Miselowski Business Futurist on Sky News' Technology Behind Business - Video

Global Futurist and Trend Expert Jack Uldrich to Keynote Nine Events in May

San Francisco, CA (PRWEB) April 30, 2014

Described as "an extremely knowledgeable and engaging facilitator" and "the hit of the show" futurist Jack Uldrich is crossing the country speaking on topics such as The Internet of Things, How to Future-Proof Your Business, and Unlearning.

Throughout the month of May, Uldrich has nine engagements scheduled across the US, six of which are with Verizon Wireless addressing the topic of "How the Internet of Things will Transform Business." Uldrich's keynotes for Verizon's "Connected Technology Tour" will mainly focus on the opportunity, excitement and potential for new machine-to-machine (M2M) technology that will be available in the next few years. Uldrich will also speak on why future trends demand unlearning to the Utility Supply Management Association and the Produce Marketing Association.

Uldrich's current list of May 2014 keynotes include:

May 6: Verizon's Connected Technology Tour, Kansas City, MO

May 8: Marana, AZ: Fireman's Fund Insurance Companies (Property and Casualty Insurance)

May 14: Verizon's Connected Technology Tour, Houston, TX

May 15: Verizon's Connected Technology Tour, Boise, ID

May 19: Nashville, TN: Utility Supply Management Association

May 20: Verizon's Connected Technology Tour, Memphis, TN

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Global Futurist and Trend Expert Jack Uldrich to Keynote Nine Events in May

This is Where It All Begins: Futurist Jack Uldrich to Address the Internet of Things and M2M Technology at Verizon …

Kansas City, MO (PRWEB) April 30, 2014

On May 6, Global Futurist Jack Uldrich will continue his series of keynotes being delivered to Verizon's Connected Technology Tour in Kansas City, MO. Uldrich has been selected to scheduled to deliver a series of 12 keynote presentations across the United States for Verizon Wireless on How the Internet of Things Will Transform Business.

The Connected Technology Tour is "designed specifically for public sector organizations, the Tour will explore how machine-to-machine (M2M) technologies and solutions can enable the transformation of government operations and delivery of services by leveraging the power of cloud, mobility and the Internet."

While the majority of things Verizon is promoting on the tour is M2M technology for use by businesses, the applications of such technology are for every day living as well. And be assured, M2M is where it all begins. As one of their highlighted keynotes, Futurist Jack Uldrich points out: "The Internet of the Future will be all around us and we will need to shift our thinking of the Internet from a place you go to a new and much different paradigm of 'living in the Internet.'"

For more of Uldrich ideas take a look at this recent article on the Internet of Things.

Uldrich, a former naval intelligence officer and Defense Department official, also served as the Director of the Minnesota Office of Strategic and Long Range Planning under Governor Jesse Ventura. Uldrich is a renowned business trend expert and the author of eleven books, including: The Next Big Thing is Really Small: How Nanotechnology will Change the Future of Your Business; and Jump the Curve: 50 Strategies to Help Your Company Stay Ahead of Technology, and Foresight 20/20: A Futurist Explores the Trends transforming Tomorrow. He is also the founder and "chief unlearning officer" of The School of Unlearning - an international leadership, change management and technology consultancy dedicated to helping business, governments, and non-profit organizations prepare for and profit from periods of profound transformation.

Celebrated as a national and international speaker and scholar, Uldrichs recent keynotes have been delivered to the Fiatech, the 2014 ATEA Conference, the American Medical Association, TEXPERS, the Idaho Technology Council, Wells Fargo, the Allan P. Kirby Lecture Series at Wilkes University and The Million Dollar Round Table in Kuala Lumpur.

Other clients of Uldrich include General Electric, IBM, Cisco, United Healthcare, PepsiCo, Verizon Wireless, General Mills, the Young Presidents Organization (YPO), Pfizer, Healthcare Association of New York, Southern Company, St. Jude Medical, Dressbarn, AG Schering, Imation, Lockheed Martin, Fairview Hospitals, Touchstone Energy, The Insurance Service Organization.

Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to visit his School of Unlearning website. Media wishing to know more about either the event or interviewing Jack can contact Amy Tomczyk at (651) 343.0660.

Uldrich is a renowned global futurist, best-selling author, editor of the monthly newsletter, The Exponential Executive, and host of the award-winning website, http://www.jumpthecurve.net.

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This is Where It All Begins: Futurist Jack Uldrich to Address the Internet of Things and M2M Technology at Verizon ...

The shift from physical to digital: excerpt from my talk at Future Day 2014. Futurist Speaker Gerd – Video


The shift from physical to digital: excerpt from my talk at Future Day 2014. Futurist Speaker Gerd
Software is eating the world:) An except from my talk at Future Day 2014 in Istanbul, see http://gerd.fm/1mZmwGd for details, slides and full version, The en...

By: Gerd Leonhard

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The shift from physical to digital: excerpt from my talk at Future Day 2014. Futurist Speaker Gerd - Video