They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Has anyone else noticed that weve been seeing fewer algorithm update announcements from Google in recent years? That Googles PR campaigns about changing search results has been quieting down?

If you have, rest assured: youre not crazy.

I scrolled through Mozs Google Algorithm Change History recently and graphed the number of changes by year (an imperfect study, probably, but a pretty good general standard).

Since a dramatic peak in 2012, the number of update announcements has been dropping. (That low number for 2015 is my own projection, based on what weve seen so far and on what youre about to read.)

Why?

I dont think that Google will ever kick back, put up their collective feet, and stop updating. So why the drop?

First, Google doesnt make those big announcements just to ensure sure that all their friends in the SEO community are on the same happy page. They announce algorithm updates because they want to change SEO behavior.

The war on links is a great example. Google doesnt want its bots fooled by spammy backlinks, so along comes Penguin. They could have released the algorithm change, and all its subsequent updates, without a word; but, in addition to actually devaluing bad links, they also want black hat SEOs to just stop it already.

The rest is here:

They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

'2001' spaceship to go on display

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Imagining artificial intelligence Machines have surpassed humans in physical strength, speed and stamina. What if they surpassed human intellect as well? Science fiction movies have explored this question. In the classic "2001: A Space Odyssey," astronaut David Bowman, played by Keir Dullea, struggles for control of the spacecraft against the sentient computer HAL 9000.

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Imagining artificial intelligence In "The Matrix," Keanu Reeves stars as Neo, who must find a way to win the war against the Matrix, intelligent machines that have taken over the world.

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Imagining artificial intelligence Human-friendly robots C-3P0, left, and R2-D2 in the "Star Wars" series.

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Imagining artificial intelligence Arnold Schwarzenegger plays a cyborg assassin in "The Terminator." The movie centers around an artificial intelligence defense network called Skynet that seeks to destroy mankind.

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Imagining artificial intelligence Good robots known as the Autobots and bad robots, the Decepticons, fight for dominance on Earth in the "Transformers" franchise.

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'2001' spaceship to go on display

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A preview of things to come in upcoming Skyrim mods, featuring some of the upcoming dungeons, fortresses, and brutally tough NPC #39;s. I will also release an Artificial Intelligence framework,...

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Artificial Intelligence App Review | Artificial Intelligence App Software – Video


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