The Acid Test, April 2023 – bandcamp.com

ACID TEST The Acid Test, April 2023 By Miles Bowe May 02, 2023

Bandcamps outer limits continue to be a rewarding place for psychedelia, experimental club music, noise, vaporwave, and the wholly uncategorizable. In each edition of Acid Test, Miles Bowe explores its far reaches to dig up hidden gems and obscure oddities. This April, we look at a pair of albums using mind-bending samples to pay tribute to two very different songs, a digitally prepared piano, a psychedelic album that feels like wandering an arcade, and a musical titan opening a unique new chapter.

Most people know Yoshimi for her kinetic drumming in the legendary band Boredoms or her equally trippy project OOIOOnot to mention her iconic yelling on the Flaming Lips album named in her honor. That legacy only makes the experience of hearing To The Forest To Live A Truer Lifea debut collaboration with Izumi Kiyoshi credited under the mind-melting name YoshimiOizumikiYoshiduOall the more astonishing. Feeding vocals and expressive piano through her collaborators modular synth, Yoshimi creates a sound both laser-focused and overwhelmingly expansive. Some tracks, like opener YofuyO or YoY 7, flood your ears with bright, synth-processed flourishes, while rich piano patterns wind through others as acoustic fragments flicker and bend. Yoshimis piano playing is so entrancing that her vocals almost sneak up on you, appearing gradually on tracks like OmimiO before reaching incredible peaks in the second half on the immense mull and the hyper-processed 1.yoO. Instilled with spontaneity, wonder, and a life-giving fervor, To The Forest To Live A Truer Life crystallizes so many of Yoshimis strengths while also kicking off an incredible new chapter.

Since last summer Hausu Mountain off-shoot Blorpus Editions has pleasantly orbited the Chicago experimental label like a weird little moon, delivering everything from electroacoustic epics to a re-scoring of the 1999 movie Twister. Two recent highlights capture the labels adventurousness while taking differentbut equally extremeapproaches to sampling. I Am Sitting In A Cloud finds Doug Kaplan replicating the words of Alvin Luciers iconic electroacoustic piece I Am Sitting In A Room through deliriously spliced-together pop song samples. Once a funny highlight from the 2018 Pepper Mill Rondo release E.D.M., this now 20-minute piece is the result of Kaplan repeatedly uploading the recording to free audio-hosting sites, gradually reducing it to digital noise.

While that release fuses countless tiny samples to one end, sound artist Mike Sugarmanaka Exestinesuses his album Stang to blast a single songStings Desert Roseinto a whirlwind of electro-acoustic fragments. As tributes to their respective songs, these releases couldnt be more different; yet they end up complimenting each other wonderfully.

A sprawling 17-minute piece for four electric basses, Do Make Say Think is the latest release by Naemi, an alias of the producer Exael. Heady atmospheres, delicately plucked melodies, and sometimes thunderous pulses of feedback move gradually over each other like shifting clouds. It only grows knottier and more abstract as it evolves, and in its darker moments, that soft, plucked bass feels as large and ominous as suspension bridge wires. Both beautiful and unsettling, Do Make Slay Think is a continually absorbing listen.

Composer Marc Junker finds a smart frame for this collection of digitally dismantled piano pieces, presenting them as a computerized take on prepared piano. The skittering melodies of Beyond and ~(crashed)~ capture those percussive touches associated with the instrument, while Winds Theme seems to digitally craft the shuffle of footsteps. While Prepared Piano 1.0 doesnt resemble the prepared piano pieces of innovator John Cage, in both cases the preparation feels like a foundation rather than an end result. The frames are impressive, but what Junker composes within them is what makes Prepare Piano 1.0 stick with you.

The latest zone from NEW MEXICAN STARGAZERS opens with a minute of buzzing arcade machines and echoing crowds, and is appropriately named (enter). This brief blip sets the vibe for a bleary collection of synth jams that feel like wandering from one different game cabinet to the next. The chirpy 5D Entertainment brings to mind the hypnotic world of James Ferraros Marble Surf, while Mirror Maze ripples with synthesized guitar, matching the satisfying grind of an old Sega game. NEW MEXICAN STARGAZERS excel at conjuring vivid and surreal spacesmotels in the rain, highway rest-stops at night, the sound worlds of fantastical albums like Deserts Zenith and Aqua Temple. Return 2 White Sands Arcade feels like another welcome pitstop on the journey.

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The Acid Test, April 2023 - bandcamp.com

Top 9 Generative AI Applications and Tools – eWeek

Generative AI applications and tools are solutions for generating original content based on training from massive AI models. The largest technology companies in the world and nascent AI startups alike are releasing new generative AI solutions. These new generative AI releases debut on what feels like a minute-by-minute basis, making it difficult to keep up with this emerging technology.

To provide a comprehensive look at the generative AI tooling landscape, weve compiled this product guide of the top generative AI applications and tools.

These generative AI tools were selected based on their current popularity and accessibility, their relevance and/or uniqueness to the market, and their potential for growth and AI innovation in the near future.

Read next: Generative AI Companies: Top 12 Leaders

Generative AI tools use AI models or the tools that are built upon these foundations to generate unique, original content in various forms, including text, audio, images, videos, and 3D models.

Generative AI tools are trained by natural language processing, neural networks, and/or deep learning AI algorithms to ingest, understand, and generate responses based on input data. Successful generative AI models are only possible with massive amounts of relevant, clean, ethical, and unbiased training data.

Learn more: What is Generative AI?

The best generative AI tools cover a wide range of functions and business use cases, though many of the most prominent tools today are large language models (LLMs) and/or content generation tools.

Take a closer look at the top generative AI tools in this category in our comparison chart below:

GPT-4 is OpenAIs latest iteration of its Large Language Model (LLM), developed following the success and widespread adoption of GPT-3 and GPT-3.5. Compared to previous iterations, GPT-4 is advertised as being more creative and accurate while also being safer and stabler.

Interested users can join the API waitlist for GPT-4, but even before they gain access to the API, they can reap the technologys benefits with public access to ChatGPT Plus. Many of the other top generative AI vendors on this list have built their products on a GPT-3 or GPT-4 foundation.

Also see: ChatGPT: Understanding the ChatGPT ChatBot

ChatGPT is OpenAIs most popular tool to date, giving the everyday user free access to basic AI content generation. For users who require more processing power, early access to new features (including GPT-4), and other benefits, ChatGPT launched its pilot paid plan, ChatGPT Plus, in March 2023.

Most recently, OpenAI has announced experimental support for ChatGPT AI plugins. These plugins are designed to expand the tools computation and coding capabilities while also giving the tool access to post-2021 information.

AlphaCode by DeepMind is one of the foremost problem-solving and coding solutions in the generative AI space. With 41.4 billion parameters, the transformer-based language model is larger than many other language models, including OpenAI Codex. AlphaCode has been trained in various programming languages, including C#, Ruby, Scala, Java, JavaScript, PHP, Go, and Rust, but its strongest capabilities are in Python and C++.

Through pre-training on GitHub code repositories, CodeContests fine-tuning, sample generation, and filtering and clustering, AlphaCode is able to solve complex problems similarly to a human programmer.

GitHub Copilot is the first of the Microsoft Copilot technologies to hit the market and has seen great success. The tool is designed to transform natural language prompts into code recommendations for all languages in public repositories. For languages like JavaScript that are widely used, GitHub Copilot is able to generate a wide range and quantity of coding suggestions.

Copilot can be used on an individual or a team basis and is priced accordingly. The tool is available as an extension for Visual Studio and Visual Studio Code, Neovim, and JetBrains IDEs.

Bard, considered Googles response to ChatGPT, is a chatbot and content generation tool that runs on LaMDA, a transformer-based model that Google launched a couple of years ago. The tool is currently considered a Google Experiment and is only available to a limited number of users in the United States and the United Kingdom.

Though some of its features are relatively limited compared to ChatGPT, the tool is quickly growing its capabilities. For example, in late April 2023, Bard was updated to support programming and development requirements like code debugging, generation, and explanation.

Also see:ChatGPT vs. Google Bard: Generative AI Comparison

Cohere Generate is a text generation solution from Cohere, a fast-growing AI startup with leadership members that previously wrote and worked on Googles now-famous Transformer paper. Many of the use cases advertised on Coheres site focus on product management and sales, digital marketing, and similar goals, but the tool can be used for software development tasks and other business requirements as well.

Though Cohere is perhaps lesser-known than OpenAI and the bigger tech companies on this list, it has grown quickly into a company thats estimated at around $6 billion in enterprise value. Cohere counts Spotify, HyperWrite, BambooHR, and Glean among its customers.

Claude is one of the latest AI chatbot assistants and content generators thats offered by Anthropic, an AI startup now worth approximately $5 billion. The tool is similar to ChatGPT, but it was specifically designed to be more focused on safety and a customizable, conversational tone. Many early users have praised Claudes abilities when it comes to comedy, creative content generation, and generally absorbing feedback about communication style.

Claudes early partners and testers include Quora, DuckDuckGo, Robin AI, and Juni Learning. Claude is also part of the foundation for Notion AI, the generative AI assistant that was recently added to the Notion project management platform.

For moreinformation, also see:Top AI Startups

Synthesia is an AI video creation platform that allows users to create videos based on their own scripted prompts. From there, the tool is able to use its library of AI avatars, voices, and video templates to create a realistic-looking and sounding video. As a bonus, users dont have to have any of their own video equipment or video editing skills in order to use this tool.

Synthesia is most commonly used to create product marketing, training, and how-to videos for both internal and external users. For customers who need additional resources to get started, Synthesia offers a library of example videos, a help center, and Synthesia Academy tutorials.

DALL-E 2 is OpenAIs latest iteration of its image and art generation AI tool. With DALL-E 2, users have the option to put in a prompt to generate a new image or add an existing image and prompt to edit the image in a certain way.

Compared to DALL-E, DALL-E 2 is said to be generating more photorealistic imagery that better matches user requests. An additional plus, DALL-E 2 appears to have received more training than its predecessor on how to decline inappropriate inputs and avoid creating inappropriate outputs.

On a related topic:Top Natural Language Processing Companies

Generative AI is such a new field, generating questions among both tech experts and laymen. These are some of the questions that most commonly get asked about generative AI tools today:

Though generative AI has most commonly been used for text generation and chatbot functionality, it has many other real-world applications and use cases. Other applications of generative AI technology include image generation, music and audio generation, synthetic data creation, code building, career coaching, drug discovery and predictive studies, and customer service. Learn about the top generative AI startups and the different ways theyre using this technology.

Many industries can benefit from generative AI tools. The more generic content generation and chatbot solutions support a wide variety of business use cases, while other, more specific solutions are being developed to serve healthcare, pharmaceutical, retail, sales, and other specific industries and sectors.

Learn more: Generative AI Examples for Key Industries

Whether your company should use generative AI tools is a question only your leadership, your tech team, and the rest of your employees can answer. If theres a specific use case or way in which a generative AI tool can improve your internal processes, its a great idea to invest in one of these tools while theyre still free or relatively low-cost.

However, keep in mind that it is important for your company to establish usage rules ahead of time, especially as it relates to data security and uploading proprietary information into any of these tools.

Generative AI applications and tools can fulfill a variety of project requirements and tasks for both professional and personal use cases. And with so many tools currently available with free trials and limited versions, now is the time to test out these applications and determine if they can optimize your business operations.

Regardless of the generative AI tool(s) you decide to invest in, the most important first step you can take is to communicate with your employees about the investment and what it means to the company. Generative AI currently cant and shouldnt be adopted to take over employee jobs; instead, its a great supplement for research, coaching, and creative content generation.

Teach your staff how to use this technology responsibly and effectively, and youll be surprised by how much generative AI is able to improve existing processes and work.

For more information, also see: Top AI Software

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Top 9 Generative AI Applications and Tools - eWeek

Five of Nigerias most popular dance forms and their origins – The Africa Report

In evaluating the art of dancing in Africa and the black diaspora, the African-American ethno-musicologist, Esi-Kinni Olusanyin identifies the dancers body as incorporating the sensibilities and direct dynamics of expression, and translating them into movements that correspond to the music.

It goes beyond bending the buttocks to the beat of the bata, in the fashion of Fela Kuti bidding his listeners to bend their yansh like black man on his 1971 record, Open & Close(which was also the name of the dance to the song), or the African woman doing the fire dance in contrast to Felas eponymous Ladys dance.

Dance in Africa is an important element in many of the cultural activities that the body partakes in; from religious ceremonies, masquerade processions, and funeral rites to sporting activities, nuptial rituals, and weddings.

At different times in the history of Nigerian music, dance has been at its centre, across genres, with dancers from Dodo Mayana (Afrobeat) to Tessy Yembra (juju and fuji), Kaffy Shafau, and Soliat Bada (Afrobeats) garnering acclaim and fame with dance moves that have added colour to performances by musicians, from stage to the screen.

Heres a list of the most popular Nigerian dances that have accompanied hit tracks, taken their names from the titles of these songs, and gone on to become waves of their own, even after the songs popularity dwindled, being the dance to all the songs of the period in which they had existed.

The duo of Ice-K and Adex met in 1995 and formed the group Artquake. But the biggest hit of their career didnt come until 13 years later, in 2008, in the form of Alanta, a song over which there are claims it was originally made in the early 2000s by an obscure Ajegunle musician, Peter Alanta, who is also the originator of the titular dance.

Nevertheless, it is the Artquake version that gave the song and its dance the massive popularity it enjoyed between 2008 and 2009. There are also many who believe that the atlanta was the precursor of another popular dance, shaku-shaku, which emerged on the mainstream pop scene about ten years later.

The chorus of the song functions as a dance tutorial, with instructions on how to do the Atlanta: open your arms like say you wan fly away, jupa, juse sibi je ka jo ma sere (throw your legs and arms out, lets play together).

The shoulders are raised, with elbows turned outwards, as if arms are akimbo, and hands with fingers spread out beating a rhythm as if scratching the air in front of the chest, or as if the dancer is trying to put out a fire in front of the body by fanning himself, as part of the chorus says, e be like fire dey burn my body, je kin fera, oru n mu mi (it seems as if my body is on fire; let me blow some air on my body, Im feeling hot). In coordination with these upper-body movements, the legs are raised one after the other (alanta, alanta, alanta, one leg up; alanta, alanta, alanta, two legs up).

This dance evokes the image of a display by a lunatic on the street, as depicted in the music video, where a Pentecostal pastor is in the middle of a deliverance session with a young lady and she breaks into dancing the alanta.

The dance steps, which resemble the body being broken into tiny pieces, because of how involved the entire body is in this energetic kinetic statement, also bring to mind an anecdote about Wole Soyinka during rehearsals for the Chicago production of his play, Death and the Kings Horseman, in 1976; he said he and the choreographer, had had to break the bodies of the African-American actors into little pieces and put them back together before they learned to move like Africans.

Skelewu was a 2013 top song by Davido, an Afrobeats artiste who is no stranger to banging out hits. There was no doubt that this was a dance-centric song; apart from how naturally the shakers-dominated Shizzi-produced beat called the feet to the dance floor, as a promotional gimmick, a few days after the release of the single, Davido uploaded an instructional dance video to YouTube, announcing the Skelewu Dance Competition, which eventually went viral, propelling the song to further heights and making the dance even more popular.

The first music video for the song (directed by Sesan) was leaked almost about the same time the winner of the dance competition was announced, and there was some controversy about that unauthorized release, which precipitated another video being shot and released, by a different director (Moe Musa), about a week later.

All this attention contributed to making Skelewu one of the biggest songs of that year, and the dance one of the most popular, with celebrities such as Emmanuel Adebayor and Samuel Etoo uploading videos of themselves doing the dance, and it went on to bag a nomination for Most Gifted Dance Video at the 2014 Channel O Music Video Awards.

Just like Alanta, there are instructions in the chorus on how to do the dance; wind your hips like a dis, like a dat, to your right, to the front, and your yansh to the back, and skelewu, skelewu.

Most of the work is in the waist, which is being wound makossa-style as one arm is akimbo on the hip and the other hand pushing out in front of the body, with the shoulders doing a forward rolling movement and feet shuffling side to side or back and forth.

As there is in Alanta, there is a reference to one of the most popular dances to emerge from Ajegunle, galala; alluding to how this new dance, skelewu, had come to usurp it: all the girls dem dey dance galala/ but this new dance don cause kasala (all the girls are dancing galala/but this new dance has caused an upset).

More than a crime, yahoo (internet fraud) grew into something of a counterculture among young people in the mid to late noughties, with its own fashion, lifestyle, lingo, and music.

The most popular song in celebration of this counterculture was the anthemic Yahoozee, released in the latter part of 2007 when yahoo was just beginning to entrench its roots within the young demographic of the country and yahoo boys, the mostly elusive cyber criminals, were becoming something resembling street gods in urban neighbourhoods and clubs. Boys and young men, who had changed their economic status by preying on unsuspecting victims mostly from the West, were now being idolized by friends, family, and musicians.

Yahoozee went on to become a monster hit that reigned throughout the year following its release and was the only major commercial success that Olu Maintain recorded after his former group, Maintain (with Tolu and producer Big Bamo), split up in 2004.

Yahoozee gained even more prominence on the global scene when Olu performed it at Londons iconic Royal Albert Hall during the Africa Rising Festival of 2008 and the former US Secretary of State, Colin Powell, joined him on stage to do the dance. The yahoozee dance is an imitation of a person flinging money in the air, as spraying cash is a major part of Nigerias party culture.

In an antithetical twist, the dance was also a major feature in most of the alujo gospel music released by celebrated juju musician, Yinka Ayefele. In the middle of singing praises to God, Ayefele would call on listeners to do the yahoozee, a dance with origins in the glorification of criminality.

Zanku, as a dance, had first appeared in the music videos of Zlatans Jogor (featuring Lil Kesh and Naira Marley) and Able God, the Chinko Ekun hit that featured Lil Kesh and Zlatan. These songs, released during the 2018 reign of shaku-shaku, began an entire wave of Zlatan hits and were a fitting predecessor to the Marlian era of 2019. It was obvious that there was some deliberateness to creating a distinct sound for what was to come after shaku-shaku, as they were produced by the Marlian Music in-house producer who was later responsible for the biggest hits of Nairas 2019 Marlian movement, Rexxie.

And when it was time for Zlatan to make a christening track for the dance we had been seeing him do, it was only expected that he would turn to Rexxie. Zanku, the song and the dance, became club and radio favourites, and as Zlatan put it in Ijaya, a freestyle he did in 2019, mo fun shaku ni t-fare, mo ni ko ma lo ile/ Rexxie lo fun mi ni beat, mo gbe zanku wole (I gave shaku transport fare and asked it to go home/ Rexxie gave me the beat, and I brought zanku in) a true representation of Zlatans contribution, with zanku, in bringing about the end of the reign of shaku-shaku.

The dance consists of rhythmic stamping of feet to the heavy percussion, combined with a series of elaborate footwork, punctuated by a jump kick in the air, sometimes as high as head level; some more exuberant dancers throw in a roundhouse kick for effect. These moves are a response to the recurring chant of gbe body e (lift your body) throughout the song. Theres a fitting tribute to a Tunde Kelani classic, the 1999 film, Saworoide, when the name of one of the characters, a dancer called Aresejabata (played by a young Kunle Afolayan), is mentioned repeatedly in the chorus, as a praise name for the dancers of zanku.

Olamide, the YBNL Nation boss, discovered Lil Kesh in 2014 after hearing the single, Lyrically. He signed him and in that same year, the young rapper released the song Shokiwhich took the entire country by storm. Its dance of the same name resembles martial arts moves, where the dancer stretches out their hand with palm facing up, and turns the palm down, while covering one eye with the other palm, with movements from the shoulders and waist.

The song became such a hit that a remix had to be made which featured Davido and Olamide, who were already superstars in the game. As a sign of the dance crossing genres into fuji spaces, Pasuma, a leading fuji artiste, appeared in the music video of this remix, and the dance was done in fuji and juju videos at the time.

Riding on the wave of the widespread popularity of the song and dance, Orezi made his own version, with the same title and dance, and even went further to do Hausa and French remixes of the song. Interestingly, Orezis version enjoyed just as much attention as Lil Keshs original. The people couldnt get enough of this song and dance until the next year when another song and dance, Olamides Bobo, came and took over.

Dance has proven to be a very essential part of our cultural identity as Africans, more than the mere corporeal enjoyment of it; just as the name of a Nigerian dance group popular in the early to mid-noughties says: dance na the main thing.

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Five of Nigerias most popular dance forms and their origins - The Africa Report

Burnley Football Club fan’s graphic designs of his heroes helping … – Burnley Express

Andrew Howarth (27) has struggled with depression and intrusive thoughts on and off for the last 15 years but has found a form of therapy, inspired by the Clarets exploits in winning the Championship this season.

Andrew, from Read, explained: I am a huge Burnley fan, but I also love creating media by doing graphic design and video editing.

I have been spending my spare time recently creating videos of the football club and uploading them to YouTube as well as creating pictures of Burnley players past and present and sharing them on social media.

I have also began expanding my horizons past just Burnley and started making pictures for other football clubs as well.

I struggle with depression and one of the biggest things I use for my therapy is creating these pieces of media as a way of expressing myself. I was advised by my doctor and therapist to reach out to Burnley Football Club and show them some of the work that I have done.

Andrew, who works in customer services, recently had to take time off work due to his illness and found that creating the images has helped him to get back on his feet. And one of his creations, of Clarets forward Jay Rodriguez, met with approval from the Burnley-born player who praised his creation on Instagram.

It meant a great deal to get a response from Jay Rodriguez. I studied media studies at Burnley College and film at Liverpool John Moores University so its nice to use what I learned there as a hobby but also as therapy.

Going on Turf Moor this season to watch Burnley has been magical. I know that Jordan North coined Turf Moor his happy place but thats true for me too. Watching the matches has made me feel like me and kept me grounded.

Im really proud of my creations and I hope other people like them too. Doing something you love is a great way to take your mind off things.

Andrews creations can be viewed on his Twitter page @AlwaysClaret.

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Burnley Football Club fan's graphic designs of his heroes helping ... - Burnley Express

PPC Automation: When & How To Use It – Search Engine Journal

One of my favorite questions for new professional acquaintances is, Whats your favorite innovation from the past six months, and why?

I like this question for a few reasons:

Automation almost always comes up. PPC marketers are spoiled for choice on ways to automate their workflows, such as:

This article will not pass judgment on which automation options you might choose to opt into. Rather, it will outline the mechanics of each, as well as how to make them work.

Bidding arguably is one of the few things that should always be automated.

How advertisers automate is where theres room for different paths to profit:

If you opt for native bidding, its vital that you trust your conversion tracking. Ad networks use conversions as the main guiding light to know whether to invest or pull back.

While its true that Max Clicks and Target Impression Share dont need conversion tracking data to function, its still vital that youre feeding in the right data.

A common mistake people make is including too many conversion actions as primary. This usually results in double counting or including steps on the journey that arent worth feeding into the algorithm.

Another common mistake is setting a target that isnt attainable. If the target cost per acquisition (TCPA) or target return on ad spend (TROAS) dont match the budget and auction prices, youll likely underspend or flood your campaign with bad leads.

Rules and scripts are helpful when you have enough data to know what your bids should be. They typically need larger budgets to help compensate for being on manual bidding (and forfeiting the native bid signals).

The most common signals are:

While these do require healthy data, the biggest pitfall for rules/scripts is the human element.

If the input is incorrect, it might hurt the campaign.

This used to be my favorite way to automate bids: set a conservative manual bid and go aggressive on the bid adjustments.

Bid adjustments could be used to direct budget away from, or towards, desired prospects and give the user the most control.

However, with the improvements to native bid adjustments, its harder to justify using these. If you are planning on running a purely manual campaign, these are a must.

If you trust your conversion tracking, theres no reason not to use native bidding.

Native bidding pulls in signals advertisers arent able to access and usually outperforms human-governed automation.

Max Conversions with a TCPA goal and Max Conversion Value without a goal beat manual biddings 6.8% conversion rate.

However, if you arent able to put in accurate conversion value data or set realistic TCPA goals, going manual with rules, scripts, or bid adjustments will serve better.

When asked, many will say they prefer human creative over automatically created text, display, and video ads.

The human mind is supposed to be better at coming up with the right content for the right audience.

However, what may go unnoticed is that the lions share of auto-generated ads come from human creative. i.e., the text, tone, and images will be borrowed from the advertisers site, existing ads, or social channels.

Creative falls into these categories:

Responsive ads and PMax ads all fundamentally follow the same objective: Take the content the advertiser provides and find the best combination for those assets.

Marketers can choose whether to allow full learning or to help it along by pinning creative to desired locations.

It can be tempting to pin all assets to recreate Expanded Text Ads. However, as this Optmyzr study shows, youll get a higher conversion rate by allowing for some freedom in the learning.

Visual creative (static display images and videos) are a bit tougher.

Brand style guidelines can make auto-generated ads a no-go. Be sure all creatives work with the templates, and if they dont, consider uploading a fully contained ad.

Dynamic Search Ads (DSAs) are powerful; however, much of their utility has been absorbed into PMax. Part of their power is leveraging the well-SEOed nature of a site to help Google know which landing pages relate to a query.

Headlines are derived from the language on the landing page.

Currently, its not a question of when almost all creative has automation baked into it, to a certain extent.

The main choices to make are whether to fully delegate creative control or partner with the machine.

Assets (formerly known as extensions) should almost never be automated. This is because you want to use them to their fullest: highlighting high-value services, and amplifying ad messages.

Audiences are the beating heart of PPC campaigns and the main lever advertisers have at their disposal.

However, the privacy-first web has restricted which audiences we can use, and even saw the depreciation of some of them.

Marketers access audiences through the following:

Choosing to opt into any of the automated audiences (i.e., any that a human doesnt actively choose) depends entirely on how much you trust your conversion tracking.

Its also important that your creative matches the audience youre targeting. As a general rule of thumb, opting into automated audiences means manually excluding audiences you dont want (provided there are no restrictions).

Manually choosing audiences (particularly opting into audience signals for PMax) invites room for human error. This is why its important to use data to inform your choices.

Consider building custom search intent audiences based on your top converting search terms (as opposed to the keywords themselves).

Unless youre in a restricted industry, it almost always makes sense to have some manual influence on the audiences. This influence can be exclusions or outright targets.

However, as broad match, smart bidding, and PMax have evolved, its worth testing the baked-in audiences.

At best, they thrive, and youre able to benefit from leaning into the ad platforms toys.

At worst, you have data to harvest and can be proactive in future exclusions and ad creative choices.

This is one of the biggest areas for contention with marketers. Marketing channels are a strategic choice, and delegating this level of strategy can cause understandable uneasiness.

However, depending on how the human interacts with the automation, it can still be a net positive experience.

Automating ad channels boils down to the following:

Sometimes PMax can outperform campaigns with more controls in place. This is usually due to the following being true:

Many marketers default to search first, and not all prospects want to consume information that way.

Additionally, by the time the person is searching for the thing, they usually have a shortlist of brands theyre interested in.

PMax enables brands to access visual placements and top-of-funnel interactions without carving out a separate budget for it.

It is important to have account-wide negative keywords and placement exclusions for any automated channel campaigns.

Manual campaigns can be effective they just tend to require advertisers to pay a premium for each placement and are limited to the channels the advertiser opts into.

The biggest deciding factors will be budget and conversion data.

If you trust your conversions (and are able to include conversion values), automated marketing makes a ton of sense. The human marketer puts safeguards in place via negative keywords, audiences, and placements.

If you dont trust your conversion tracking and budgets are restricted, youll want to be specific about where marketing dollars are invested.

Its important to note that image extensions (available on both Google and Microsoft) are a valid answer to multi-channel campaigns that need more control.

If you are under strict brand standards and/or have to report on all channel ROI, that might be a more feasible solution for you.

Automation is ultimately a net positive for digital marketers.

How much folks engage with it depends on which tasks are core competencies and which are struggles.

The more a brand trusts its data, the easier it is to lean into automation.

More resources:

Featured Image: /Shutterstock

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PPC Automation: When & How To Use It - Search Engine Journal

‘I nearly lost boyfriend when he found my sex work but now we film together’ – Daily Star

A model nearly lost her boyfriend when he found out she is selling saucy content on an adult subscription platform.

But now he supports her career choice and sometimes joins in!

Full-time mum Courtney Greenwood, from Leeds, claims she is now making over 6,000 a month by selling her sexy pics on Social Ikon online.

READ MORE: 'People think being porn star is easy but it's much harder than just having sex'

I've always worked hard but struggled financially, she told Daily Star.

With rising bills this year, I was feeling stressed and had to forget about treating myself to new clothes or having a girly night out with my friends.

On the rare occasions me and my boyfriend went out, he would always pay, and I felt guilty about never being able to contribute.

Posting racy photos of herself for subscribers is never something Courtney had considered before.

That is, until one day she was at work at her local cafe and one of their glamorous regulars came in and told her she posted on sites like Social Ikon.

After days of working up the nerve, Courtney eventually set up an account and got to work.

Initially nervous, she told her best friend, who was supportive and even helped her take some photos.

Unlike posting on social media, Courtney said she found the site to feel a lot more secure and didn't have to worry about trolling, which allowed her to relax and start having fun with it.

I decided not to tell my boyfriend right away because I thought he would disapprove I was waiting for the right time, she explained.

What I didn't know or bank on was that he used subscription sites, and who should he see when scrolling through but me!

One evening I looked at my phone and saw ten missed calls from him. The next thing I knew, he was banging on the door, going bonkers and shouting.

We had a huge row, but when he calmed down, he admitted he was just initially shocked.

Courtneys boyfriend told her that he wished shed felt like she could tell him and that he thought she looked beautiful in the photos.

He said it explained a lot, as he had noticed her becoming a lot more confident and happier in her own skin.

Courtney added: But at one point, he worried I might have been having an affair! I told him there was no way I would ever do that, and I was just glad to be able to pay my bills and was hoping to take us both on a nice holiday too.

The fact that I feel so much happier and body confident is just a bonus. Posting my sexy photos on Social Ikon has made us stronger than ever.

While Courtney was mad at first when she found out he was using subscription sites behind her back, this eventually subsided.

The pair have always had a close relationship and as she was spending time on her phone in the evenings and less time with him, she understands why he was on them.

Now her partner occasionally joins in on her raunchy content.

I dont mind him using the sites as we have watched porn together as a couple in the past, she said.

Videos of me and my partner always go down well. I dont restrict any content and I love the fact that Social Ikon is a platform which does not censor content anything goes.

My fans also really love feet content, this is my biggest seller on Social Ikon. I will think of different things I can do with my feet and toes, like wrapping my toes around a toy they love it.

The mum has a good relationship with her subscribers and said she is regularly online chatting with them.

She added: Some of my subs just want to chat and message about general things whereas others want to sext. I will get them really horny with sexting and then share content in the messages.

When she initially joined Social Ikon the brunette beauty was worried people she knew would stumble across her account.

She was also concerned she would be judged for being a content creator, however, she was put at ease when she saw a variety of creators posting all different types of content.

Courtney told us she felt less worried about being on there than any of the other platforms as they have helped get her content career off the ground.

While she faces judgement from people for uploading raunchy content, she doesnt let it get to her.

Its just our bodies, why not flaunt it, we all have the same bits and bobs. I sometimes get trolled on social media or comments made calling me names for showing my body online, but I put it down to jealousy as I am doing well on the platform.

At first [friends and family] weren't happy but now they can see it is a career I can do whilst also being a full-time mum. They are happy. I am happy.

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'I nearly lost boyfriend when he found my sex work but now we film together' - Daily Star

Mechanical backpack boosts the sensation of jumping in virtual reality – New Scientist

A mechanical backpack can enhance the sensation of jumping or falling in virtual reality by sliding a weight up or down.

Simulating forces on the body while in virtual reality (VR), like those you might feel in a roller coaster or a racing car, often requires bulky and expensive hardware that is unsuitable for home use.

Instead, Pedro Lopes at the University of Chicago and his colleagues have developed a backpack, called JumpMod, that can create the sensation of being pulled up or down by modifying the users sense of vertical momentum. You can play lots of tricks just by playing with perception, rather than physically having these massive infrastructures, says Lopes.

To trick the brain, JumpMod senses within milliseconds the need to give a sense of jumping or falling and then quickly moves a 2-kilogram weight up or down to achieve this.

Lopes and his colleagues used the device to create a variety of effects in a VR simulation. In one part of the game, players collected a token that enabled them to jump higher, helping them to leap over a cow. By moving the weight up as the player was lifting off the ground, JumpMod made it feel as if they were jumping higher.

In another scenario, players had to smash a pumpkin by jumping on it. By moving the weight down as the player was descending, JumpMod made it feel as if they were landing harder.

At the end of the game, the player is lifted off the ground by a bird. The weight in the backpack moved downwards to give a sense of being lifted upwards.

Lopes presented the work at the Conference on Human Factors in Computing Systems in Hamburg, Germany, on 24 April. He says the system could also be used for training people to jump more effectively through physical feedback.

It is a novel VR accessory, but it would be good to see longer-term data on its use to rule out the effect of novelty in the initial studies, says Brendan Walker at the University of Middlesex in London. It could also be more ergonomically designed to avoid putting all of the force through the rucksack straps, he says.

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Mechanical backpack boosts the sensation of jumping in virtual reality - New Scientist

VR motion sickness, 10,000 step goals, benefits of ice baths : Short Wave – NPR

Andriy Onufriyenko/Getty Images

Andriy Onufriyenko/Getty Images

Another week comes by, and luckily so does our roundup of science news. This time, we've got some questions about better understanding our health: Why do only some people get motion sickness from virtual reality (VR) content? Do we really need to walk 10,000 steps a day? And is there real science behind ice baths?

This week, Sacha Pfeiffer, legendary reporter and occasional host of NPR's All Things Considered, who joins our hosts Emily Kwong and Regina G. Barber to demystify and (in some cases) debunk the science of this week's health headlines.

We love hearing what you're reading and what science catches your eye! Reach the show by emailing shortwave@npr.org.

Listen to Short Wave on Spotify, Apple Podcasts and Google Podcasts.

This episode was produced by Liz Metzger with Kai McNamee. It was edited by Brent Baughman, Christopher Intagliata and managing producer Rebecca Ramirez.

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VR motion sickness, 10,000 step goals, benefits of ice baths : Short Wave - NPR

WSSU becomes first HBCU in North Carolina to provide virtual reality training to nursing students – WXII12 Winston-Salem

Winston-Salem State University is giving potential nurses real-life scenarios to learn from.WSSU is the first HBCU in the state of North Carolina to launch a virtual reality training program for nursing students. The university collaborated with the School of Filmmaking at the University of North Carolina School of the Arts to make it all possible.Top StoriesBody found floating down river in North CarolinaNorth Carolina murder suspect wanted for nearly a year arrested in South CarolinaUp to $70k Reward in finding jail escapee accused of killing North Carolina deputyGet the latest news stories of interest by clicking here"I think it's a great experience to enhance our education and try something new," one WSSU nursing student said.The virtual reality training gives nursing students a way to experience real-life scenarios they may encounter in the real world. "They are actually giving care," WSSU Nursing Professor Dr. Tori Brown said. "They can administer medications, insert an IV, talk to a doctor. So, they can do everything in the virtual reality training that they can do in the hospital."The new training allows WSSU nursing students to learn firsthand about what they may encounter in a hospital or doctor's office setting."In the virtual reality, we have created scenarios that have a patient," Brown said. "And there are different disease processes and medical diagnoses-- so they can take care of the patient from beginning to end.""It's more hands-on, and we can do a lot more," one WSSU nursing student said. The new program, which officially launched on April 25, gives nursing students the opportunity to actually experience the reality of what being a nurse is like while prioritizing the human element."Technology is skyrocketing," Brown said. "So there are so many things we can do with it. It's very innovative, and with VR, it can be used in many different settings-- but with health care, we can mimic that real clinical setting to give students that real-life safe environment."Students can be in their own, virtual, world caring for patients and learning from mistakes now before they deal with these situations in the real world."For example, in the scenarios, you can have a student make an incorrect choice, and they'll see the result of that in the scenario," Brown said. "So I think it's very beneficial to their learning. So, we're able to create critical thinking with these scenarios so they can mimic real-life situations when they get into the hospital or clinical setting."Funding for the program was provided by the North Carolina Collaboratory through an appropriation from the North Carolina General Assembly.Nearly $800,000 was awarded to the two schools for digital design and program implementation. Watch: NOWCAST streaming newscastsNAVIGATE: Home | Weather | Watch NOWCAST TV | Local News | National | News We LoveKeep up with local news, weather, and current events with the WXII app here

Winston-Salem State University is giving potential nurses real-life scenarios to learn from.

WSSU is the first HBCU in the state of North Carolina to launch a virtual reality training program for nursing students. The university collaborated with the School of Filmmaking at the University of North Carolina School of the Arts to make it all possible.

Top Stories

Get the latest news stories of interest by clicking here

"I think it's a great experience to enhance our education and try something new," one WSSU nursing student said.

The virtual reality training gives nursing students a way to experience real-life scenarios they may encounter in the real world.

"They are actually giving care," WSSU Nursing Professor Dr. Tori Brown said. "They can administer medications, insert an IV, talk to a doctor. So, they can do everything in the virtual reality training that they can do in the hospital."

The new training allows WSSU nursing students to learn firsthand about what they may encounter in a hospital or doctor's office setting.

"In the virtual reality, we have created scenarios that have a patient," Brown said. "And there are different disease processes and medical diagnoses-- so they can take care of the patient from beginning to end."

"It's more hands-on, and we can do a lot more," one WSSU nursing student said.

The new program, which officially launched on April 25, gives nursing students the opportunity to actually experience the reality of what being a nurse is like while prioritizing the human element.

"Technology is skyrocketing," Brown said. "So there are so many things we can do with it. It's very innovative, and with VR, it can be used in many different settings-- but with health care, we can mimic that real clinical setting to give students that real-life safe environment."

Students can be in their own, virtual, world caring for patients and learning from mistakes now before they deal with these situations in the real world.

"For example, in the scenarios, you can have a student make an incorrect choice, and they'll see the result of that in the scenario," Brown said. "So I think it's very beneficial to their learning. So, we're able to create critical thinking with these scenarios so they can mimic real-life situations when they get into the hospital or clinical setting."

Funding for the program was provided by the North Carolina Collaboratory through an appropriation from the North Carolina General Assembly.

Nearly $800,000 was awarded to the two schools for digital design and program implementation.

Watch: NOWCAST streaming newscasts

NAVIGATE: Home | Weather | Watch NOWCAST TV | Local News | National | News We Love

Keep up with local news, weather, and current events with the WXII app here

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WSSU becomes first HBCU in North Carolina to provide virtual reality training to nursing students - WXII12 Winston-Salem

Oculus Quest wasnt meant to be a gaming console – MIXED Reality News

Bild: Meta

Oculus Quest originally had no gaming focus and was partially redesigned at the last minute for that purpose.

This fascinating insight was revealed by Director of Content Ecosystem Chris Pruett in a talk titled Meta Quest Today and Where Its Going Tomorrow at GDC 2023. Recently, all of Metas GDC sessions have been made available on YouTube (see sources at the bottom of this article).

In the nearly 50-minute talk, Pruett discusses, among other things, the development history of the Oculus Quest, which was released in May 2019. This product was preceded by the Oculus Rift PC VR headset (2016) and the Oculus Go standalone device (2018).

Pruett says there have been two camps within Meta: One advocated for fidelity and a high-end experience, while the other pushed for reach and use of ease. The Rift product line, discontinued in 2021, was in a sense the baby of the first camp; Oculus Go was that of the second. But neither device had the mainstream success Meta had hoped for. Rift required a PC and was cumbersome to use, while Oculus Go was too technically limited by its 3-DoF tracking.

We put a bunch of effort into both of them. We made content for both of these things. We marketed the crap out of them, we sold them at retail, we put them in different countries. Like we just did it properly. And we learned a ton about this. And then we used the things that we learn to design Oculus Quest, Pruett says.

Oculus Quest, he says, is the merger of those two things (fidelity vs. reach), and was in development for a very long time.

The first Quest device was actually in development before Go even went into development. And we, very late in the program based on these learnings from Rift and Go, pivoted the Quest device to be much more games focused.

Two of the most important lessons Meta learned during this time were that content is king and that virtual reality (in this early stage) is all about video games. Quality VR games were what drove people to buy a VR headset.

One of the ways this late pivot to gaming found expression was in the controllers, which were redesigned at the last minute. Instead of trackpads similar to Oculus Gos, Quests input devices received analog sticks and buttons. Changing a set up hardware pipeline is extremely expensive and extremely difficult, Pruett says, but it was necessary to make Oculus Quest a success.

Who knows what would have happened to Oculus Quest if it had launched with trackpad controllers!

You can read all about the Meta Quest 2 and Meta Quest Pro in the linked reviews.

Prescription lenses from VR Optician make your glasses obsolete. You can get them with a 5% discount using the link below.

Note: Links to online stores in articles can be so-called affiliate links. If you buy through this link, MIXED receives a commission from the provider. For you the price does not change.

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Oculus Quest wasnt meant to be a gaming console - MIXED Reality News

Windsors virtual reality cave now accessible from anywhere in the world – Windsor Star

A partnership with the Spanish firm Virtualware has created what is believed to be the worlds first multi-user, globally connected platform allowing users to connect to Invest WindsorEssexs virtual reality cave from anywhere in the world.

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The VIROO software, which also upgrades the technical capabilities of the Automobility and Innovation Centres virtual reality cave, means users no longer must be physically in Windsor as long as they have access to a PC, laptop or virtual reality headset.

The most important thing of this is accessibility, said Invest WindsorEssex CEO Stephen MacKenzie.

You can be on the other side of the world and be able to access our VR cave. This enhances the assets this region has to offer in trying to attract new companies.

But it is also important for existing companies already here. A number of companies can use this for digital twinning, training and product development and not have to come here.

Virtualware is a global virtual reality company with offices in Canada, Mexico, the United Kingdom and is headquartered just outside of Bilbao, Spain.

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Among its clients are electronics giant Hitachi, Michigan-based Guardian Glass, French automotive supplier Faurecia and the international energy company Petronas.

Michael Rosas, VP General Manager at Virtualware, speaks in front of the Virtual Reality Cave during a press announcement at the Automobility and Innovation Centre, on Thursday, April 27, 2023. Photo by Dax Melmer /Windsor Star

Michael Rosas, Virtualwares director/vice president North America, said the other barrier the company has removed is being forced to create content for specific devices in order to use the VR cave.

VR caves have existed for many years, Rosas said. What we havent seen is these great pieces of infrastructure being able to connect remotely and at a multiple-user level.

To be able to sync it all is something weve not seen in the marketplace.

Rosas added theres also no limit to the number of users of the platform at any given time, and it can be accessed using a variety of devices.

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You could be having hundreds of people on at the same time, Rosas said. We havent seen something like this.

Companies will be able to create their factories and assembly lines digitally and begin training their staff before a shovel goes in the ground.

As part of last weeks announcement, Invest WindsorEssex showed an assembly line process for a battery factory theyd created.

Weve created something interactive, said Invest WindsorEssexs lead software developer Bryan Holmes.

Theyre (students) actually assembling cells for a battery and putting them in cases.

Now that the Virtualware program is live, Invest WindsorEssex officials plan to present the possibilities to LG Energy Solutions for training of the workers theyll be hiring for the NextStar battery plant.

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MacKenzie said St. Clair College and the University of Windsor can now also incorporate the capabilities of Canadas largest, publicly accessible VR cave into the classroom.

Itll help develop more qualified and experienced graduates, MacKenzie said.

Rosas said the capabilities of Windsors VR cave gives the area something unique to attract companies. It also sends the message of a community investing in its future.

Just as a piece of infrastructure, it attracts people from other countries to invest in the region because they see an investment happening in innovation here, Rosas said.

That there are tools and an ability to train their workforces using this that potentially wouldnt be in other locations theyre looking at.

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The whole idea of this is for everyone to start participating in this.

Rosas said the VR cave will also be useful for existing businesses adding new machinery, assembly lines or for finding efficiencies in production.

It saves companies time and money, Rosas said. It saves on training and recertification.

Assembly lines dont have to be down for training. It also captures data that helps with proficiency and to see if people are doing something well and correctly.

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Windsors virtual reality cave now accessible from anywhere in the world - Windsor Star

Unexplored synergy of blockchain, virtual reality, digital advertising – ITWeb

As technology evolves, businesses constantly seek innovative ways to integrate emerging trends to improve their operations and gain a competitive edge. Two of the most exciting areas in this regard are blockchain and virtual reality (VR). While these technologies are often seen as disparate, there is a fascinating intersection between them that has the potential to revolutionise digital advertising.

This press release will explore the potential of combining blockchain and VR to create immersive and secure advertising experiences.

On the surface, blockchain and VR may seem like an unlikely pairing. However, both technologies share some key characteristics, making them a perfect match for digital advertising.

Firstly, blockchain is known for its security and transparency. Blockchain makes assurance that data cannot be interfered with or altered by utilising a decentralised ledger. This makes it ideal for protecting user data, which is crucial in digital advertising.

Similarly, VR is all about creating immersive experiences for users. Again, this creates a unique opportunity for advertisers to engage with their audience in a way that is impossible through traditional advertising methods.

So, how can businesses combine these technologies to create a new and exciting advertising experience? The answer lies in the concept of virtual real estate.

Virtual real estate refers to the virtual spaces that can be created using VR technology. Businesses can offer their audience a truly immersive experience by creating virtual spaces. For example, users can interact with products, try clothes, attend events and more from home. Furthermore, by using NFTs to represent virtual real estate, businesses can ensure their virtual spaces are secure, transparent and tradable.

For example, a business could create a virtual store using VR technology and then sell that store as an NFT on a blockchain. This would allow the buyer to own and manage the virtual store like a real-world one. In addition, they could use the virtual store to sell products, host events or engage with their audience in a new and exciting way.

The potential of combining blockchain and VR in digital advertising is enormous. By creating virtual real estate secured by blockchain technology, businesses can offer their audience a new level of engagement and interaction. This creates a unique opportunity for advertisers to build brand awareness, generate leads and drive sales in a way that is impossible through traditional advertising. In addition, by creating virtual real estate secured by blockchain technology, businesses can offer their audience a new level of privacy and security. Users can be confident that their data is safe and that they control their virtual environment.

Blockchain and VR intersect in crypto trading on platforms like oil profit. In addition, virtual reality trading platforms have also emerged, allowing traders to monitor and execute trades in 3D environments. As the crypto market grows, we expect to see more innovative uses of blockchain and VR technology in finance.

Of course, modern technology comes with both potential and difficulties. Costs associated with building virtual real estate are among the main obstacles. VR technology can be expensive to develop and maintain, and creating a virtual space that is both engaging and secure can be a significant investment.

However, the potential rewards of this investment are significant. Businesses that successfully create virtual real estate that engages their audience and drives sales could see a substantial return on investment. To address these concerns, it will be necessary for businesses to work with regulatory bodies to establish clear guidelines and standards for using blockchain and VR in advertising.

As the technology evolves and becomes more accessible, the cost of developing and maintaining virtual real estate using VR technology will likely decrease. Buyers can own and trade virtual real estate just like physical real estate, creating a new avenue for investment and revenue.

The intersection of blockchain, VR and digital advertising is a fascinating area with enormous potential. By creating a virtual real estate that engages its audience and protects user data, businesses can offer a unique and personalised experience that sets them apart from their competitors.

As with any emerging technology, businesses must stay updated on the latest developments and trends in blockchain, VR and digital advertising. By being informed and investing in these technologies, companies can position themselves for success in the rapidly changing digital landscape.

One trend likely to emerge shortly is augmented reality (AR) in digital advertising. By superimposing virtual things over the natural environment, businesses may provide customers with a distinctive and exciting experience. In addition, with blockchain technology, companies can secure and track user data in real-time, further enhancing the user experience.

It is essential to note that the intersection of blockchain, VR and digital advertising also has the potential to drive social impact. By creating virtual experiences that promote social good, businesses can align their brand with a larger purpose and positively impact society.

For example, virtual experiences can be created to promote social causes such as environmental sustainability, gender equality and social justice. Using blockchain technology to secure user data and track engagement, businesses can demonstrate their commitment to social impact and hold themselves accountable to their stakeholders.

The intersection of blockchain, VR and digital advertising presents an exciting business opportunity. By creating virtual real estate secured by blockchain technology, companies can offer their audience a new level of engagement and interaction. This opportunity allows advertisers to build brand awareness, generate leads and drive sales in a way that is impossible through traditional advertising. It will be necessary for companies to work with regulatory bodies to establish clear guidelines and standards for using blockchain and VR in advertising.

Overall, the potential rewards of this technology are significant and businesses that are early adopters will have a considerable advantage over their competitors. The future of digital advertising is exciting and the intersection of blockchain, VR and digital advertising is just the beginning.

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Unexplored synergy of blockchain, virtual reality, digital advertising - ITWeb

Operation Wolf Returns: First Mission VR announced for PS VR2, Quest 2, and PICO 4 – Gematsu

Publisher Microids and developer Virtuallyz Gaming have announced rail shooter comeback Operation Wolf Returns: First Mission VR for PlayStation VR2, Quest 2, and PICO 4. It will launch on June 22.

As previously announced, the revival of the 1987 arcade game from TAITO is also coming to non-virtual reality platforms as Operation Wolf Returns: First Mission this fall. It will be available both physically and digitally for PlayStation 5, PlayStation 4, and Switch, and digitally for Xbox Series, Xbox One, and PC via Steam.

Here is an overview of the virtual reality version, via Microids:

About

Developed and published by TAITO in 1987, the arcade game Operation Wolf left a mark for a whole generation of gamers, being one of the first games to offer side scrolling rail shooting action. Operation Wolf Returns: First Mission VR will remain faithful to the spirit of the original game, while premiering a new artistic direction.

In its solo virtual reality campaign, play as a special agent fighting a new criminal organization. In addition to arms and drug trafficking, the organization, led by the mysterious General Viper, has developed a powerful new weapon. After discovering several of its bases, you will be sent to dismantle the organization, destroy the weapon and free the hostages held captive in surrounding camps.

Key Features

View a new set of screenshots at the gallery.

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Operation Wolf Returns: First Mission VR announced for PS VR2, Quest 2, and PICO 4 - Gematsu

Winston-Salem State University adds virtual reality training to its … – WUNC

Winston-Salem State University is partnering with the University of North Carolina School of the Arts to include virtual reality training in its curriculum for nursing students.

The nearly $800,000 project is funded by the North Carolina Collaboratory, which was created by the General Assembly to conduct research across the UNC System to inform policymaking on the state and local levels.

Under the program, nursing students will start using virtual reality during their junior year to train in clinical environments like hospitals, simulating real-world experiences. Through virtual reality, Leslee Battle the dean of WSSUs Health and Sciences School said the programs faculty can control what happens to make sure that the students get the most experience and more practice.

We all know the more that you are repeating certain activities, the better it is retained, Battle said.

Battle added that the training begins with knowing the fundamentals, like hand washing, and progresses as the student goes through the nursing program.

We're able to both use it as a learning tool for the students to go through as well as an assessment, Battle said. For example, faculty can add a reminder in a session for the student to wash their hands when they enter a patients room; then add an assessment to see if the student remembers to wash their hand during another session.

According to Battle, Winston-Salem State is the first historically Black college or university in North Carolina to use virtual reality training in its nursing program.

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Winston-Salem State University adds virtual reality training to its ... - WUNC

Upward Bound Students Explore CMU’s New Virtual Reality … – CMUnow

On a recent tour of the cutting-edge St. Marys Medical Education Center, a group of high school students from Grand Junction High School and Central High School were able to get hands-on experience in the virtual reality (VR) anatomical learning lab. These students are part of the inaugural TRIO Upward Bound (UB) program that works to prepare local first-generation, income-eligible students for success in college.

Anatomy Lab Coordinator Michael Williams, PhD, led the tour and explained, we house three graduate programs at the St. Marys Medical Education Center. We offer an occupational therapy program, physician assistant studies and in the fall, we will be starting a physical therapy program. After touring the new classrooms and study spaces, Williams brought the students to the main attraction of their visit, the VR anatomical learning lab.

The lab consists of eight VR headsets and Williams explained to students that VR gives us a very different perspective that you cant get on a model. Students were given instructions on how to load an anatomy model into the VR environment, toggle the muscle, bone and viscera layers off and on and how to click on individual components to study them in more detail or to remove them from the model. One thing thats neat about the VR is that you can walk around the model, and you can move inside the model to get a different viewpoint. Its hard sometimes to make sense of what something looks like just from a piece of paper in a textbook. This gives students a hands-on, three-dimensional experience, explained Williams.

One thing thats neat about the VR learning lab is that you can walk around the model, and you can move inside the model to get a different viewpoint. Its hard sometimes to make sense of what something looks like just from a piece of paper in a textbook. This gives students a hands-on, three-dimensional experience. - Anatomy Lab Coordinator Michael Williams, PhD

When it was time for the UB students to put on the VR headsets, they expressed wonder and amazement as they explored the virtual environment. The UB program is funded through a federal grant along with contributions from Colorado Mesa University and is targeted at helping ninth and tenth grade students with academic tutoring, program and course selection advising, college exam and applications assistance and financial literacy training. UB participants also get to attend college exploration trips to find a school that fits their unique needs. One of the biggest attractions of the program is the Summer Academy when students spend six-weeks on the CMU campus and experience on-campus living, go on a week-long college campus bus tour, engage in various mental health, wellness and social activities and receive rigorous academic instruction to make sure they are ready to succeed at the college level.

When students are not attending UB activities and events they have access to UB Advisors that are assigned to their high school for additional support. Advisors also engage families to connect them with additional resources to support their students and navigate the financial aid resources available to them.

Upward Bound Advisor and CMU alumnus Aaron Reed, mass communication, 22, currently works with students at Central High School and explained, I wanted to be part of the Upward Bound program because it is so hands-on, and you can really connect with students in their schools. You get to talk to them day-to-day, help them get to the next level and get them excited about college. I didnt have a program like this when I was in high school, and I wanted to make a change and be the difference for first-generation students in our community.

I didnt have a program like this when I was in high school, and I wanted to make a change and be the difference for first-generation students in our community. Upward Bound Advisor Aaron Reed

Reed continued, so many first-generation students dont see students that look like them, come from where they come from or have their background go on to college and succeed. I think the misconception is that if I dont look like that, or if my parents didnt go to college, I cant do it. The biggest thing I want to instill in our D51 students is that just because you may be a first-generation student you can still go to college and do great things.

To be considered for the 2023-2024 program students must be going into either ninth or tenth grade next year, study at Central High School or Grand Junction High School, identify as a first-generation student (meaning neither parent/guardian has a four-year degree) and demonstrate financial need.

If you know a student that could benefit from this program, they can learn more and apply for the 2023-2024 program on the Upward Bound website.

Anatomy Lab Coordinator Michael Williams got things set up for everyone.

The students were all smiles when it was their turn.

And the students' curiosity led to some great discussions.

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Upward Bound Students Explore CMU's New Virtual Reality ... - CMUnow

Virtual reality used to address victim court trauma – BBC

30 April 2023

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A Belfast tech firm is helping victims prepare for court with the help of virtual reality software

Virtual reality is being used to help victims of crime prepare for giving evidence in court.

Belfast-based tech company Immersonal designed the software that is being rolled out across 52 Scottish courts in the next year.

It is also being piloted in The Hague as part of the International Criminal Court.

The technology allows victims to interact with key members of the judicial process in a virtual world.

Immersonal CEO Tom Houston said the primary aim was to make the court experience less traumatic by giving victims more information about what to expect.

He said: "Going to court can be intimidating but this technology allows you to walk through a three-dimensional world which recreates the actual court building where the case is to be held.

"You can interact in a virtual environment that includes the people and objects you will encounter during your case."

The technology allows victims to interact with key members of the judicial process in a virtual world

Through a headset, users are able to navigate their way through the virtual court and click on individuals such as the court clerk who will explain their role.

The team of virtual reality experts set up the company Immersonal in 2021.

Their main aim was developing affordable ways for organisations and individuals who are not tech-savvy to create their own virtual-reality experiences and training simulations.

The company has since secured a 500,000 contract with the Scottish Government to deliver the virtual-reality service in courts over the course of the next 12 months.

'Victims need support'

The virtual-reality court scheme is not currently operating in Northern Ireland.

A 360-degree view of courtrooms across Northern Ireland is available online through the Victims Support NI website.

Former Victim Support CEO Geraldine Hanna was appointed as Northern Ireland's first victims of crime commissioner last year.

Ms Hanna said that while 360 views of courts had offered a valuable insight into court buildings, she believes there is huge potential for virtual reality to help enhance and improve the experience of victims.

Geraldine Hanna was appointed as Northern Ireland's first victims of crime commissioner last year

She added: "It's really important that victims get as much information and support as possible in the run up to their trial.

"The developments in using virtual reality in the criminal justice system feels like the next step in the journey to help improve a victims experience."

A Northern Ireland Courts and Tribunals Service (NICTS) spokesperson said: "NICTS are committed to working closely with our partners to provide appropriate support to victims and witnesses when they are required to attend court at what is a challenging time in their lives."

In some circumstances the Department of Justice also offers initiatives which allow vulnerable victims and witnesses to provide their evidence away from the court environment, for example at remote evidence centres.

'A traumatic experience'

Charles Little was the first person on the scene when his parents-in-law were murdered in their home by a mental-health patient.

Michael and Marjorie Cawdery, both 83, died in a frenzied knife attack in Portadown, County Armagh, in May 2017.

Mr Little said: "When I arrived the perpetrator nearly ran me down as he escaped in the family car, so it was clearly a very traumatic experience.

"But while the trauma starts with the incident, dealing with the criminal justice system - the trauma can continue."

Charles Little was the first person on the scene when his parents-in-law were murdered

In June 2018 Thomas Scott McEntee, who suffers from paranoid schizophrenia, was sentenced to a minimum of 10 years in prison.

Mr Little said: "During that court case it was the first time I'd ever been in a courtroom and it was very overwhelming.

"It felt like everyone knew what they were doing except for my family and I."

Mr Little believes the potential of virtual reality to improve the experience of victims in the justice system should be explored further.

He said: "Certainly from what I've heard about this technology, where you can interact and have people explain their roles, I think this would be hugely helpful.

"It's about ensuring the victim's ability to act as a witness at the trial and we should embrace anything that can help with that."

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Virtual reality used to address victim court trauma - BBC

2 Stocks to Invest in Virtual Reality – The Motley Fool

Virtual reality (VR) has been one of those technologies that always seems close to going mainstream, but has never quite reached the tipping point to make it so. But with Apple (AAPL 4.69%) likely on the verge of releasing its VR headset in the next few months, this once-niche segment may finally have its day in the Sun.

Investors looking for a couple of stocks to bet on in this estimated $250 billion-sized VR market of the future should take a closer look at what Apple as well as key chipmaker Nvidia (NVDA 4.06%) are doing right now.

Image source: Getty Images.

For years, rumors have swirled about Apple working on a virtual reality headset, but to date the device hasn't materialized. This time, it really looks like Apple is on the verge of releasing an AR/VR mixed-reality headset.

Bloomberg has published multiple reports about the device over the past several months and has said that Apple has even shown it off to its board of directors. More recently, the publication said that the device will debut at Apple's Worldwide Developers Conference (WWDC) in June and that it will be able to run hundreds of thousands of iPad apps.

The device, which is dubbed the Reality Pro or Reality One, will reportedly cost $3,000. Apple may focus its capabilities around gaming and fitness, as well as being able to be used as an e-reader or to watch live sports.

Apple entering into an entirely new device category would be a huge step for the company and, of course, there's no guarantee of success. Noted Apple analyst Ming-Chi Kuo thinks the initial rollout of the devices could be slow, with a maximum estimated 300,000 sold in the first year.

But the tech titan also has a long track record of slowly moving into new markets, then dominating them. And if it repeats that success in VR, then Apple could soon become the top VR company that rivals are trying to emulate.

Nvidia's VR opportunity comes from its high-powered graphics processing units (GPUs) that are often the go-to choice for many gamers. The company's gaming segment is one of its largest, accounting for 30% of sales in the most recent quarter.

Nvidia's gaming sales have admittedly slowed lately, but it understands that VR could be a catalyst for new growth from its gaming business, and has made moves to tap into it. That's why the company has developed tools for developers to create and launch virtual worlds through Nvidia's Omniverse Cloud. The company has also worked directly with large companies, including Volvo, to show how VR tools can be used to develop products.

Just as companies look to Nvidia to help them power their servers for cloud computing and artificial intelligence services, the growing need for high-end graphics for VR could boost demand for Nvidia's chips. Some estimates put the market size for AR/VR chips at $9.5 billion by 2027, and with Nvidia's early moves, the company is likely to be a key beneficiary in this space.

It's still unclear how quickly consumers will adopt new VR technologies. I think Apple launching a mixed reality device could help spread more widespread adoption, but it'll take some time before we see that theory pan out or not. For investors looking to snatch up shares of these two companies based on their virtual reality prospects, you'll probably have to remain patient as this market starts to grow.

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2 Stocks to Invest in Virtual Reality - The Motley Fool

Virtual reality improving seniors’ reality in Swampscott – Itemlive – Daily Item

Katrina Regan, reflections and engagement specialist for LCB Senior Living, administers a REACT Neuro virtual reality cognition test to The Residence at Vinnin Square resident Mickey Mizner. (Spenser Hasak)

SWAMPSCOTT Staff at the Residence at Vinnin Square, an assisted-living facility for seniors on Salem Street, are using virtual reality headsets to detect early signs of memory loss and other declines in cognitive function.

In 2020, the Residences parent company LCB Senior Living became the first assisted-living company in the country to partner with REACT Neuro, a virtual reality technology company. REACT Neuro was created by a team led by Dr. Rudy Tanzi, the team neuroscientist for the New England Patriots.

Tanzi, who is credited with discovering the Alzheimers gene and currently serves as the director of the genetics and aging research unit at Massachusetts General Hospital, developed REACT Neuro to create a reliable way to track and measure cognitive health.

Roughly once every two weeks, residents at the facility use REACT Neuro virtual reality headsets and remote controls to take puzzle-like tests, which assess aspects of their cognitive health like short and long-term memory, reflexes, hand-eye coordination, and motor function.

Katrina Regan works as the reflections and engagements specialist for the Residences memory care department. She said that while doctors can regularly track patients blood pressure to test for early signs of heart disease, conditions such as Alzheimers or dementia can not always be detected as early.

This is really a checkup from the neck up, Regan said. You dont get the opportunity to check on your brain unless theres a problem, so this gives our residents a chance to look at their brain trends over time.

Using results from the REACT Neuro tests, staff can spot dips in their residents cognitive ability and work with them to assess potential causes of brain health fluctuation. Regan said staff at The Residence use Tanzis SHIELD program to ensure residents sleep seven to eight hours a night, manage their stress in a healthy way, interact with others, exercise, and continue to learn new things.

If our resident takes a test today and they score great, and then they take that same test in three or four weeks and they dont score so great, we look at those results and say, Well, what are the factors that might come into play here? Are you not sleeping well lately? Have you been extra stressed lately? Are you feeling depressed? Are you not as socially active? Regan said. Its really lifestyle changes that will help our residents improve their scores.

Although the Residence at Vinnin Square has only used the program for a couple of months, Regan said many of her residents use the tests themselves as mental workouts and actively try to improve their scores.

Resident Engagement Director Alicia Malley organizes regular social and educational programs at the facility to engage seniors. She said since she began administering the REACT Neuro tests, shes noticed more residents attending her Tai Chi and meditation classes.

I do see them coming to more stuff each time, Malley said. My Tai Chi is growing because I do meditation at the end and it helps with the stress. They love it. Its bringing more engagement.

Anne Khatchadurian moved into the facility two months ago after she fell and fractured her kneecap. On Wednesday, she put on the VR glasses to take a long-term memory test.

I think its wonderful, Khatchadurian said. Im having difficulty with my memory and other things, and its helping me.

Mickey Mizner, who has lived at the Residence for more than four years, said he enjoys the tests because he takes comfort in knowing he can improve his cognitive abilities.

They have some great activities. Those activities are a real plus. The more you do, the more you can do, Mizner said. Anything you can do to improve your mind is a plus.

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Virtual reality improving seniors' reality in Swampscott - Itemlive - Daily Item

Researchers at UW analyze cybersickness while playing virtual … – CTV News Kitchener

Published May 5, 2023 6:17 p.m. ET

Updated May 5, 2023 7:20 p.m. ET

Click to Expand

Just like the motion sickness someone might feel while in a plane, car or boat cybersickness can occur while people are playing virtual reality (VR) games.

When someone is plugged into a VR game, it can be hard for certain gamers to process being in two places at once both physically and virtually.

Conflicts between information between the real world and the virtual world can sometimes make people feel sick, said Michael Barnett-Cowan, an associate professor in the department of kinesiology and health sciences at the University of Waterloo (UW).

Researchers at UW completed a new study to explore why some feel cybersickness more than other. Researchers believe its all about something called subjective visual vertical a measure of how individuals perceive the orientation of vertical lines.

And the degree which that line moves closer to your body then to gravity gives a symmetric about how youre using multi-sensory cues for upright perception, said Barnett-Cowan.

The researchers collected data from 31 participants and assessed their perceptions of the vertical before and after playing two VR games one was high-intensity, and the other was low-intensity.

They found that there are often two types of people.

Some people would rely more on their body as a frame of reference, and others would rely on gravity as a frame of reference, Barnett-Cowan said.

Those who were able to offset their perception of the vertical more, were less likely to get sick especially in a high intensity VR setting.

Their brains adopted, and that adaptation carried over into their subjective visual vertical settings. Those that were kind of stubborn and set the line just like they did initially were the same individuals who reported higher levels of sickness, he said.

Staff Ctrl V, a VR arcade in Waterloo, said they are aware of cybersickness and what can often trigger it.

A piece of content that requires you to move forward, and you arent actually moving. Maybe youre just sort of floating through space. Thats an instance that might induce sickness, said CEO and Co-founder of Ctrl V, Robert Bruski.

Staff said they work with customers to customize their experience, if theyre prone to experiencing motion sickness.

If you dont feel well, change the content. If youre too close to something, move away from it. Youre the master of your domain, and youre going to know whats feeling right, Bruski said.

Experts suggest keeping VR users educated and aware of their surroundings in reality or virtually is the most important step towards a positive user experience.

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Researchers at UW analyze cybersickness while playing virtual ... - CTV News Kitchener

Virtual Reality (VR) Motion Capture System Market Next Big Thing | Major Giants Google, Sony, Apple – openPR

Virtual Reality (VR) Motion Capture System Market

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Major & Emerging Players in Virtual Reality (VR) Motion Capture System Market:-Google (United States), Sony (Japan), Meta (United States), Apple (United States), Oculus (United States), NVidia (United States), HP (United States), HTC (Taiwan), Microsoft (United States) and Motion Reality (United States)

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The titled segments and sub-section of the market are illuminated below:by Type (Non-Immersive, Semi-Immersive, Fully Immersive), Application (Video Gaming, Business, Educations, Cinema, Architecture, Other), Distribution Channel (Online, Offline), Tools (Unity 3D, Unreal Engine (UE4), 3DS Max & Maya, Blender, A-Frame, Other), Connectivity (PC, Smartphone) Players and Region - Global Market Outlook to 2027

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Virtual Reality (VR) Motion Capture System Market Next Big Thing | Major Giants Google, Sony, Apple - openPR