Miami-based plastic surgeon Dr. Alex de Souza is partnering with Dr. Robert Rey, a Beverly Hills plastic surgeon and the star of reality TV show Dr. 90210, to start a practice here in Orlando.

The duo is starting small, performing their procedures at the outpatient surgery facility Endo-Surgical Center of Florida on North Dean Road. They hope to eventually establish a boutique practice here called World Plastic Surgery Center.

De Souza and Rey, who are part of a small community of Brazilian plastic surgeons in the United States, said starting a practice in Orlando made sense, because its a major tourist hub with a busy airport, and because compared to Miami and Beverly Hills, its more affordable.

We looked at different places, said Rey in an interview peppered with inspirational advice including Lift your head, Choose to be happy, and The enemy is the fridge.

Orlando is the most-visited city on earth. Its very heterogenous and is a centralized location, he said.

Brazilian tourists make up one of the top five international groups in Orlando, but de Souza said that wasnt the main deciding factor in choosing the area.

Dr. Harinath Sheela, a gastroenterologist and one of the partners at Endo-Surgical Center, said one of the reasons de Souza and Rey chose to work from his surgery center was because its close to the airport with access to state roads 408 and 417. An independent outpatient surgery center, Endo-Surgical was established here six years ago.

Promise Healthcare, a national hospital company, is opening its first Promise Rejuvenation Center at The Villages, providing anti-aging, weight loss and integrative medicine therapy. Dr. Lena Edwards, board certified in integrative medicine, is the clinics chief medical officer.

Fishman and Sheridan EyeCare Specialists are establishing new offices in Clermont and Eustis, set to open in 2018.

Bostwick Laboratories, a specialty anatomic pathology laboratory with locations in Orlando, New York and Virginia, has been acquired by Poplar Healthcare, a Memphis-based laboratory services company.

TrueHealth, a private nonprofit community health center in Central Florida, held its inaugural fundraising gala May 6, raising nearly $80,000 through contributions and ticket sales.

Embry-Riddle Aeronautical Universitys Daytona Beach campus is started an undergraduate program in aerospace physiology in collaboration with Florida Hospital and its campuses in Volusia and Flagler counties.

Abel Biri is the new CEO of Florida Hospital Waterman, replacing David Ottati, who recently became president and CEO of Florida Hospitals Central Florida Division-North Region.

Brea Weiss, a career-development professional, is the new board chair for Florida Hospital for Children.

David Overfield is Orange County health departments new Interim Assistant Health Officer. Hes replacing Lesli Ahonkhai, whos retiring in June.

Jennifer Knight, a pre-operative nurse at Poinciana Medical Center, received the DAISY Award for Extraordinary Nurses for providing exceptional patient care.

nmiller@orlandosentinel.com or 407-420-5158; Twitter, @naseemmiller

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'Dr. 90210' star accepting patients in Orlando - Orlando Sentinel