Aesthetic Medicine: 5 top trends at the AMWC – Premium beauty

Skin-quality injections

All the big players have always had this kind of shallow micro-injection on the surface of the skin. Previously we called them Skin Boosters but they were underdeveloped and the focus was more on Hydration. It was positioned as an alternative to Mesotherapy (NCTF Filorga).

Today, studies show that skin quality isnt being addressed as much as it could be in doctors clinics. Many patients complain about Skin Fatigue the words being used by patients are: less radiant, dull, tired, dry and exhausted.

A newcomer was launched at the show by Allergan - Juvderm Volite - to treat skin quality; an HA (Hyaluronic-acid injection) to add smoothness, hydration and elasticity. Results last for 9 months.

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Aesthetic medicine can be divided in 2 types of treatments:

The future is having both in one treatment: corrective & regenerative.

The use of autologous treatment such as PRP is being adopted in many clinics. Its largely used in medicine to treat sport injuries, arthritis and surgical wounds. Its an easy treatment to perform. The treatment uses the patients own blood. During a simple centrifuge process, the platelets and fibrins will be isolated from the blood. The resulting product (a liquid gel) is re-injected in the skin. The entire process takes 15-20 minutes. The difference between HA and this treatment for volume restoration is that the idea is not to fill the wrinkles but to stimulate the fibroblasts and the growth factors which will produce new collagen to regenerate the dermis, restore hydration and renew the skin.

There is a new treatment to treat the double-chin; even though doctors prefer to use the term submental fullness (double-chin makes patient feel like they are overweight).

Kybella (first launched in the US in 2016) is called Belkyra in Europe (it has just been launched in 2017). Kybella / Belkyra are a chin-fat reducing injections. The fat melting injection forsub-mental (under the chin) fat was approved by the FDA in April 2015. Its made from deoxycholic acid - a naturally occurring molecule, used by the body to rid unwanted fat. It breaks down the cell walls of fatty tissue. The body can then safely eliminate the unwanted tissue. As fat cells die off, they do not return. It has mainly been used to treat double chins but will be used for buttocks, neck and arms. It hurts, causes inflammation, but works. Results occur at 12 weeks. The treatment is popular amongst both men and women

Lifting threads as an alternative to facelifts are getting really popular in doctors offices. Redefining the face, restoring volume and reducing wrinkles are what the latest threads treatment can achieve. The lifting effect is immediate and discreet as it is the result of compressing the tissue and elevating the skin at the time of implanting the suture.

There is also a tissue stimulation effect with threads that comes from for example:

Universkin is a French cosmeceuticals brand with a mission to revolutionize the cosmeceuticals industry by challenging an obsolete cosmetics market and providing on-the-spot bespoke skincare.

Whats the concept?

The doctor will assess your skin care concerns based on a questionnaire which then colour codes the outcome to match specific ingredients. A tailor-made serum called Nexultra P will be created. All the three specific bespoke actives come in a powder form and are mixed in the serum base with a centrifuge-type machine.

The choice of three specific compounds following the patients exact skin needs:

The product includes only fresh actives and no preservatives, therefore it has a shelf-life of 6 weeks. It must be put into the fridge if the product hasnt been finished after 6 weeks. To learn more:

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Aesthetic Medicine: 5 top trends at the AMWC - Premium beauty

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