Marketing and advertising companies are increasingly using AI models to track trends and generate slogans.

The big picture: Marketers and advertisers focus on two things: identifying and predicting trends that indicate what consumers want, and shaping messages that will appeal to them.

By the numbers: The global market for AI in advertising and marketing is valued at more than $12 billion, and is projected to reach $107 billion by 2028, according to a recent report.

How it works: AI models are particularly good at drawing in vast amounts of data and identifying connections and correlations, which makes them excellent at instant trendspotting, says Daniel Anstandig, CEO of the enterprise tech platform Futuri.

Between the lines: AI can increasingly help with generating that content as well.

Details: I used neuroflash's product to try to generate a slogan for Axios Future, my twice-weekly newsletter.

The other side: If this feels a little mechanical, some flesh-and-blood Mad Men agree.

What's next: As AI text and even video generation improves, more and more of the digital ad copy we see will be at least touched by a machine.

The bottom line: And unlike the copywriters in "Mad Men," AI marketers won't raid your liquor cabinet.

Original post:

The AI adman - Axios