Video Link: https://www.youtube.com/watch?v=j5zNVvOWtF0

Paul Wiefels On Category Positioning
PAUL WIEFELS - is a managing director and one of the founding partners of The Chasm Group LLC. He provides counsel to companies and organizations -- from start-ups to the Fortune 500 -- in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning strategy. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in North America in 2002 by HarperCollins; and published internationally in 2003 and 2005 by John Wiley Sons. Many of Mr. Wiefels #39; global clients are recognized leaders in their fields including Accuray, Adobe, Agilent, Brocade Communications, Citrix, HP, Intel, Juniper Networks, Microsoft, Symantec, and VeriSign. He has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical instrumentation, and "green" technologies providing both counsel as well as capacity via a "hands on" orientation to senior management teams in North America, Europe and Asia. Mr. Wiefels #39; unique career background began in the consumer marketing sector where he served as an advertising agency account director working in the packaged goods and financial services sector. He transferred this experience to the technology sector where he has worked during the past 25 years. Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world #39;s largest ...From:SpeakersDotComViews:1 0ratingsTime:04:59More inEducation

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